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The Drum Arms PodcastThe Drum Arms PodcastTackling taboos through marketingLong held taboos are being turned into competitive advantage by Essity and ITV. This episode, written by Jen Faull, is about award winning work that tackles subjects marketers have shied away from in the past.2020-08-2406 minThe Drum Arms PodcastThe Drum Arms PodcastPubCast: the future of programmatic - Episode 3The Drum and PubMatic have today launched the first episode in a special three-part podcast that aims to delve into the future of one of digital advertising’s most important topics, PubCast: the future of programmatic. Episode three looks into a major talking point for 2020, mobile in-app. The episode looks at how by getting the user and ad experience right, apps can become scaled around the world almost overnight, like our guest speaker TikTok. In this episode, Chew Wee Ng, head of business marketing, South East Asia at TikTok, shares stories about the meteoric rise of the app and why ad...2020-08-1927 minThe Drum Arms PodcastThe Drum Arms PodcastReinventing roads with users and commerce in mindIn the future, road infrastructure will give real time incentives to commuters to diversify their choices. Roads will be the centre of a data-driven ecosystem for transportation and advertising. This episode, written by Charlotte McEleny, examines why roads will need to evolve along with the cars we drive on them.2020-08-1708 minThe Drum Arms PodcastThe Drum Arms PodcastThe role of online marketplaces in the retail revolutionThis episode of Marketing Stories provides a marketing perspective on what is happening in retail. Diane Young looks at how the infrastructure supporting ecommerce is playing a big role in the retail revolution, why not sweetness and light for every type of online retailer, and why 85% of people who found a brand online recently are planning to purchase through them again.2020-08-1008 minThe Drum Arms PodcastThe Drum Arms PodcastThe modern reality of influencer marketingBridey Lipscombe of Cult and Sophie Crowther from Brave Bison join us to discuss the modern reality of influencer marketing. How do you set KPIs for influencer campaigns? Do brands understand the gift of an influencer's network and connections? What is the future of virtual influencers? All this and more in this episode. Visit thedrum.com to find out more about The Drum Network.2020-08-0629 minThe Drum Arms PodcastThe Drum Arms PodcastWill artificial intelligence replace human creatives?Diane Young reads from a Drum magazine article asking: "Will our industry include creative engineers and creative scientists in future as AI becomes more integral to the creative process?"2020-08-0305 minThe Drum Arms PodcastThe Drum Arms PodcastPurpose pays but woke-washing sucksIn this episode, Diane Young reads from an article from The Drum's Ellen Ormesher about the pernicious issue of 'woke washing'. While it's imperative that brands have their morality on display, this episode examines why savvy audiences can tell when brands are being real about what they stand for, and conversely when they're simply paying lip service to an idea for their own benefit.2020-07-2708 minThe Drum Arms PodcastThe Drum Arms PodcastSports experiences: how the sports organisers, fans and brands are changingIn this episode of Marketing Stories, The Drum journalist John McCarthy takes us through the modern realities of sports experiences. Hear how VR and AR are disrupting the traditional means of viewing, how tech is transforming the way brands identify with their favourite teams, and the extent to which professional sports teams are investing in new ways of communicating with fans.2020-07-2008 minThe Drum Arms PodcastThe Drum Arms PodcastPubCast: the future of programmatic - Episode 2The Drum and PubMatic have today launched the first episode in a special three-part podcast that aims to delve into the future of one of digital advertising’s most important topics, PubCast: the future of programmatic. Episode two takes on one of advertising’s most important topics - transparency and how Supply-Side optimisation (SPO) is playing a part in solving this issue. GroupM Asia Pacific investment director, John Miskelly, joins to explain the challenges facing agencies, brands and publishers alike. Also in each episode, PubMatic chief revenue officer, APAC, Jason Barnes will give a need-to-know account of this all-important topic.2020-07-1424 minThe Drum Arms PodcastThe Drum Arms PodcastWhy food is the new sexIn this episode of Marketing Stories, CEO of The Drum Diane Young explores the future of food. Based on an article from Sonoo Singh, Marius Robles, CEO of Imagine Foods shares his predictions of edible robots, doctors in fridges and an end to obesity.2020-07-1310 minThe Drum Arms PodcastThe Drum Arms PodcastASMR – can brands use make use of this audio phenomenon?In this episode of Marketing Stories, CEO of The Drum Diane Young explores the strange audio phenomenon of ASMR. Based on an article from Jen Faull, this episode takes us through the physiology of ASMR, the causes of so-called 'eargasms', and how brands are jumping on the auditory bandwagon.2020-07-0608 minThe Drum Arms PodcastThe Drum Arms PodcastMeme girls: how brands use TikTok influencers to reach young audiencesIn this episode of Marketing Stories, we hear why brands should be looking to the successful influencers on TikTok for advice on reaching young audiences.2020-06-2908 minThe Drum Arms PodcastThe Drum Arms PodcastHow purpose can make or break a brandIn this episode of Marketing Stories, CEO of The Drum Diane Young explores the nature of brand purpose. When it's baked into the very nature of an organisation, it can be a huge boost to both reputation and audience outreach. But when it's done cynically, it can be disastrous.2020-06-2210 minThe Drum Arms PodcastThe Drum Arms PodcastVirtual influencers: why you should make your own influencerIn this episode of Marketing Stories with Diane Young, we take a look at the rise of virtual influencers - including our very own Floresta Nas. Why are brands investing in virtual influencers, what does it say about our relationships with fame and social media, and what are the implications for flesh and blood influencers?2020-06-1517 minThe Drum Arms PodcastThe Drum Arms PodcastThe future of cars as seen by Hammond and MayIn this series, CEO and co-founder of The Drum Diane Young takes us through her favourite stories from the latest issue of The Drum. This second episode features a look at the future of marketing and automotive with two of the industry's brightest stars - James May and Richard Hammond. This episode is brought to you with the support of Readly.2020-06-0807 minThe Drum Arms PodcastThe Drum Arms PodcastPubCast: the future of programmatic - Episode 1 OTTEpisode 1: OTT with Viu’s Janice Lee The Drum and PubMatic have today launched the first episode in a special three-part podcast that aims to delve into the future of one of digital advertising’s most important topics, PubCast: the future of programmatic. Episode one takes on the much-talked-about growth channel of over-the-top (OTT) streaming, inviting leading streaming platform Viu’s CEO Janice Lee on as the special guest. Also in each episode, PubMatic chief revenue officer, APAC, Jason Barnes will give a need-to-know account of this all-important topic.2020-05-2931 minThe Drum Arms PodcastThe Drum Arms Podcast'Shiny New Object' Amit Thard, Regional Head of Ecommerce, SEA at Stanley Black & Decker, Inc'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative2020-04-0828 minThe Drum Arms PodcastThe Drum Arms PodcastL'Oreal's Lubomira Rochet talks to The Drum's Jennifer FaullAs part of The Drum's Digital Transformation Festival, L'Oreal's chief digital officer, Lubomira Rochet speaks to brands editor Jennifer Faull.2020-03-1924 minThe Drum Arms PodcastThe Drum Arms PodcastThe Drum's Leadership Lessons with Diageo chief marketing officer Syl SallerThe Drum's Leadership Lessons welcomes Diageo's chief marketing officer Syl Saller who discusses her inspirations and insights on management and driving change in her role at one of the world's leading alcohol beverage producers.2020-03-1328 minThe Drum Arms PodcastThe Drum Arms Podcast'Shiny New Object' Shawn Roy, Global Lead - Consumer Insights (Food & Nutrition) GSK'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative2020-03-0138 minThe Drum Arms PodcastThe Drum Arms Podcast'Shiny New Object' Jerry Daykin, EMEA Senior Media Director, GSK'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative2020-02-2128 minThe Drum Arms PodcastThe Drum Arms Podcast'Shiny New Object' Grace Dolan, Vice President, Integrated Marketing at Samsung'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative2020-02-1735 minThe Drum Arms PodcastThe Drum Arms PodcastThe Drum's Leadership Lessons: IBM's global chief marketing officer, Michelle PelusoIn this episode of The Drum's Leadership Lessons, editor Stephen Lepitak speaks to Michelle Peluso, global chief marketing officer of IBM about how she runs teams all around the world and the experiences of leadership she has had in her career.2020-02-1727 minThe Drum Arms PodcastThe Drum Arms Podcast'Shiny New Object' Joe Comiskey, Head of Digital; Northern Europe and Head of Media; UK/I at Beiersdorf'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative2020-02-1434 minThe Drum Arms PodcastThe Drum Arms Podcast'Shiny New Object' Raphael Capitani, Brand Manager, Cadbury'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative2020-02-1028 minThe Drum Arms PodcastThe Drum Arms Podcast'Shiny New Object' Avis Easteal, Regional Head of Consumer, Luxasia'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative2020-02-0529 minThe Drum Arms PodcastThe Drum Arms Podcast'Shiny New Object' Lizzie Widhelm, SVP Ad Innovation and Sales Enablement, Pandora'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.2020-01-2738 minThe Drum Arms PodcastThe Drum Arms Podcast'Shiny New Object' Ben Flintoff, General Manager, Baskin-Robbins Australia'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.2020-01-2230 minThe Drum Arms PodcastThe Drum Arms Podcast'Shiny New Object' Nick Bamber, Chief Growth Officer, Missguided'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.2020-01-1732 minThe Drum Arms PodcastThe Drum Arms Podcast'Shiny New Object' Stuart La Brooy, Growth Strategy, Creativity & Partnerships, Diageo'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative.2020-01-1025 minThe Drum Arms PodcastThe Drum Arms PodcastLeadership Lessons: Sir Alan Sugar talks leadership, digital marketing and social mediaThe Apprentice boss Lord Alan Sugar is the subject of the latest episode of The Drum's Leadership Lessons, offering some insights on the experience he has learned over the course of his career. Check out other entries in The Drum's Leadership Lesson series here: https://www.thedrum.com/topics/leadership-lessons2020-01-0725 minThe Drum Arms PodcastThe Drum Arms PodcastKeith Weed talks brand purpose, advertising trust and becoming an agony uncleThe Advertising Association's president Keith Weed talks to The Drum about how the industry can regain trust, the state of brands seeking purpose and becoming The Drum's agony uncle.2020-01-0212 minThe Drum Arms PodcastThe Drum Arms Podcast'Shiny New Object' Fiona Spooner - Global Marketing Director, B2C at Financial Times'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative.2019-12-2031 minThe Drum Arms PodcastThe Drum Arms Podcast'Shiny New Object' Huib van Bockel - Founder, TENZING Natural Energy'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative.2019-12-1222 minThe Drum Arms PodcastThe Drum Arms PodcastThe Drum's Leadership Lessons with Wunderman Thompson's global CEO Mel EdwardsIn the latest episode of The Drum's Leadership Lessons interview series, editor Stephen Lepitak talks to Wunderman Thompson's global chief executive Mel Edwards on her experiences and views on being a business leader.2019-12-1124 minThe Drum Arms PodcastThe Drum Arms Podcast'Shiny New Object' Nikki Taylor - Marketing Growth Strategy Director, Asia Pacific - UPS'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative.2019-12-0433 minThe Drum Arms PodcastThe Drum Arms Podcast'Shiny New Object' Adam Boita, Marketing Director - National Citizen Service Trust'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative.2019-11-2845 minThe Drum Arms PodcastThe Drum Arms PodcastThe Drum's Leadership Lessons with Brian Whipple, chief executive of Accenture InteractiveEach month The Drum's editor Stephen Lepitak talks to a senior leader in media and marketing about how they view leadership and their own ways of being a leader in their business. This month he talks to Brian Whipple, Accenture Interactive's global chief executive.2019-11-1420 minThe Drum Arms PodcastThe Drum Arms Podcast'Shiny New Object' Kristina Kaganer - Global VP, Commerce Data Products and Analytics at Coty / Beamly'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative.2019-11-1334 minThe Drum Arms PodcastThe Drum Arms Podcast'Shiny New Object' Vivian Lee - Digital Marketing Executive at Harry’s, Inc.'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative.2019-11-0735 minThe Drum Arms PodcastThe Drum Arms Podcast'Shiny New Object' Sudesh Thevasenabathy Head of Customer Care Transformation, AXA Hong Kong and Macau'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative.2019-10-3131 minThe Drum Arms PodcastThe Drum Arms Podcast'Shiny New Object' Sanjib Bose, Marketing Director (CMO), South East Asia at Kellogg CompanyThe views that Mr Bose expresses in this podcast are his personal views and not those of the Kellogg Company (South East Asia). 'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative.2019-10-1633 minThe Drum Arms PodcastThe Drum Arms PodcastThe Drum's Leadership Lessons: DDB's global chief executive Wendy ClarkEach month, The Drum speaks to a leader in media and marketing to understand their views on leadership and how they manage their businesses. Here, speaking live to editor Stephen Lepitak in New York at The Drum Arms, is DDB's global chief executive, Wendy Clark.2019-10-0634 minThe Drum Arms PodcastThe Drum Arms PodcastSusan Tucker Head of Operations & Innovation - Singapore Malaysia Group - The Coca-Cola Company'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative2019-10-0345 minThe Drum Arms PodcastThe Drum Arms Podcast'Shiny New Object' with Manisha Seewal Group CMO, Carro'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative2019-09-2730 minThe Drum Arms PodcastThe Drum Arms PodcastThe Drum's Leadership Lessons: Rob Pierre, chief executive of Jellyfish GroupThe Drum's Leadership Lessons podcast aims to talk to leaders in media and marketing about their management styles and experiences throughout their careers that have shaped their own styles. Here, Jellyfish group chief executive talks to The Drum's editor Stephen Lepitak.2019-09-2523 minThe Drum Arms PodcastThe Drum Arms PodcastShiny New Object Podcast with Alexandra Willis Head of Communications, Content and Digital at Wimbledon'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative2019-09-1339 minThe Drum Arms PodcastThe Drum Arms Podcast'Shiny New Object' with Ed Couchman, General Manager, UK at Snap Inc'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host - Tom Ollerton founder of Automated Creative2019-08-3043 minThe Drum Arms PodcastThe Drum Arms PodcastThe Drum's: 'Shiny New Object' with Craig Fenton, Director, Strategy & Operations, Google UKI'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host - Tom Ollerton founder of Automated Creative2019-08-1642 minThe Drum Arms PodcastThe Drum Arms PodcastThe Drum's Leadership Lessons - Annette King, chief executive of Publicis Group UKThe Drum explores the insights and experiences of those at the top in advertising and media, talking to industry leaders about their views on what it takes to be a leader and the lessons they have learned along the way in their own careers. The latest episode sees editor Stephen Lepitak talk to Annette King, chief executive of Publicis Groupe UK.2019-08-1220 minThe Drum Arms PodcastThe Drum Arms PodcastThe Drum's Leadership Lessons: Michael Roth, chief executive and chair of IPGIPG boss Michael Roth is the latest figure from the world of media and marketing to offer his own take on leadership as part of The Drum's podcast series.2019-07-2922 minThe Drum Arms PodcastThe Drum Arms PodcastThe Drum Arms: How music can change the worldJoin a team of music enthusiasts led by Thomas Binns, the leader of London’s The Guitar Social, to celebrate how music and marketing can change the world together.2019-07-1639 minThe Drum Arms PodcastThe Drum Arms PodcastWFA CEO & Mastercard CMO talk global brands & voice commerceJoin Mastercard's CMO and the chief executive of the WFA as they share results from the largest voice commerce research conducted to date focused on users thoughts and experiences of voice assistants. This session will address the implications of the research results for global brand owners as well as announcing an exciting new global initiative for clients looking to increase their knowledge and influence in this area. Speakers include: Raja Rajamannar, WFA President & Chief Marketing & Communications Officer and President Healthcare, Mastercard Stephen Loerke, WFA CEO Frederic Colas, Co-Founder and CEO, Fast-up Partners Moderated by Jen Faull, brands editor of The...2019-06-2837 minThe Drum Arms PodcastThe Drum Arms PodcastThe Drum's Leadership Lessons: Chris Hirst, Havas Creative chief executiveThe Drum's Leadership Lessons: Chris Hirst, Havas Creative chief executive by TheDrum2019-06-2426 minThe Drum Arms PodcastThe Drum Arms PodcastExtinction Rebellion Interview in The Drum ArmsExtinction Rebellion Interview in The Drum Arms by TheDrum2019-06-2404 minThe Drum Arms PodcastThe Drum Arms PodcastExtinction Rebellion in CannesArrests were made as Extinction Rebellion demanded a voice at Cannes Lions. In the aftermath The Drum gave them that voice and asked how can the industry help? and what can they do in this discussion about the environmental emergency? The Drum editor, Stephen Lepitak is joined by Fanny Dollberg from Extinction Rebellion. Chris Gorell Barnes founder of Adjust your set and Will Skeaping from Extinction Rebellion to discuss the issues and events here in Cannes.2019-06-2047 minThe Drum Arms PodcastThe Drum Arms PodcastCan B2B be SexyAssociate editor of The Drum, Sonoo Singh talks B2B. Is all B2B marketing emotionally stunted? Kate Howe, chief growth officer, Dentsu Aegis UK&I; Debbie Vavangas, iX leader, IBMix; Bill Kanarick, global customer leader, EY; and Johanna Krantz, commercial director, EMEA, Reuters talk about the new B2B human journey.2019-06-1941 minThe Drum Arms PodcastThe Drum Arms PodcastWhen Sorrell met WhippleIn a one off moment in history, two titans of todays advertising industry, Sir Martin Sorrell of S4 Capital and Brian Whipple, CEO of Accenture discuss the industry and it's future in front of an audience at The Drum Arms. Hosted by The Drums editor Stephen Lepitak.2019-06-1839 minThe Drum Arms PodcastThe Drum Arms PodcastThe Drum Arms In Cannes - Healthcare RewiredAssociate Editor of The Drum Sonoo Singh hosts a passionate and fiery debate at The Drum Arms in Cannes. She is joined by Yannis Doslos VP for emerging business at Twitter. Claire Gillis International CEO WPP Health Practise. Eleanor Mills Editorial Director The Sunday Times. How do we talk about health? What is the responsability of platforms ? and what should our response to the legalisation of cannabis be?2019-06-1739 minThe Drum Arms PodcastThe Drum Arms PodcastThe Drum Arms PodcastThe Drum Arms is open for the duration of the Cannes Lions Festival. Subscribe now to our podcast for the very best of everything that happens in our pop-up pub. In the first episode The Drum team talks about what we can expect from the week and what will be happening at 'The Drum Arms'. Listen out for the latest goss on the Spice Girls rumoured appearance too... All powered by our friends at Contented. https://thedrumarmscannes.thedrum.com/2019-06-1024 minThe Drum Arms PodcastThe Drum Arms PodcastITV chief Carolyn McCall Speaks With BIMA co-president Tarek NasirAs she receives her induction into the BIMA Hall of Fame, ITV chief executive Dame Carolyn McCall speaks with Tarek Nasir about her experience of digital throughout her career, her leadership lessons and her stand for diversity in business.2019-05-1114 minThe Drum Arms PodcastThe Drum Arms PodcastThe Drum Dungeon with Mark RuncasDiscussing his pet peaves from the world of agencyland with The Drum's editor in chief Gordon Young is Wax/On founder Mark Runcas who argues his three major moans with one set to be banished to The Drum Dungeon forever based on the decision of the audience at Agency Acceleration Day.2019-04-0317 minThe Drum Arms PodcastThe Drum Arms PodcastThe Drum's How to prepare for Brexit panelBrexit - what next? With the countdown on until the UK leaves the EU, confusion still reigns. A group of industry experts will discuss what they know, and don’t know, about how things will work post-March. Richard Jukes, Chairman, Grayling UK & Ireland Dani Bassil, chief executive, Digitas UK Stephen Woodford, chief executive, the Advertising Association Debbie Zaman, chief executive, With Diane Young, chief executive, The Drum (moderator)2019-03-2149 minThe Drum Arms PodcastThe Drum Arms PodcastSheSays Says: Episode 8 WPP Health and Claire GillisWith a foundation not just as a pharmacologist but also a health economist and entrepreneur, Claire founded a specialist medical access consultancy called WG Group in 1996. That group was acquired by WPP in 2010 and a few years later, Claire was promoted to international CEO of the WPP Health Practice. Today, she helps clients ‘speak health’ around the world, driving strategies for managed care, disease management and championing better access to healthcare for those that need it. Associate editor Sonoo Singh sat down with Claire to talk about her passion for everything related to health and business.2019-02-2115 minThe Drum Arms PodcastThe Drum Arms PodcastSheSays Says Episode 7: Plastic is every man's problemBritish start-up, organic tampon company Dame’s aims to address the amount of plastic waste the industry produces and to create products that are practical and shows how periods are not something to be ashamed of. In episode six of SheSays Says, associate editor of The Drum, Sonoo Singh speaks to co-founders Celia Pool and Alec Mill on the start-up sensation and how they aim to reduce plastic wastage within sanitary products.2019-02-1817 minThe Drum Arms PodcastThe Drum Arms PodcastShe Says Says: Ep 6 Heritage and Asma KhanFor this week’s podcast, in collaboration with SheSays Says and The Drum, we speak to the founder of Darjeeling Express, and soon to be, the first British chef to appear on the award-winning Netflix series, Chef’s Table.2018-12-1222 minThe Drum Arms PodcastThe Drum Arms PodcastSheSays Says Episode 5: Why mentor?Having a professional mentor can be hugely uplifting as well as beneficial for developing your career. But finding someone to support and nurture you as you rise through the ranks isn’t easy, especially if you’re a woman, according to a podcast discussion between The Drum and FUTURES network co-founders, Visha Naul and Laura Vipond.2018-11-0826 minThe Drum Arms PodcastThe Drum Arms PodcastSheSays Says Ep 4In our fourth episode we speak to So Mayers of Raising Films and Nina Salomons from the VR Diversity Initiative to talk about film - from the traditional to the future thinking.2018-11-0825 minThe Drum Arms PodcastThe Drum Arms PodcastSheSays Says Ep 5: Apostasy, for art to imitate lifeIn this episode, Naomi Taylor of The Drum speaks to Marcie MacLellan, producer of hit film Apostasy. Dubbed the Guardian's Film of the Week, Observer Magazines' Hottest Film of the Summer, Marcie discusses the reception to the labour of love, women in film and the importance of marrying advertising and film production. Listen in to find out more.2018-10-1215 minThe Drum Arms PodcastThe Drum Arms PodcastShiny New Object Podcast - Craig Hepburn, formerly Tata and now Uefa's digital chiefTalking about the latest marketing technology in order to make sense of it for brands and agencies to apply it through his podcast 'Shiny New Object' is Tom Ollerton, AI consultant and the former innovation director at We Are Social. In this episode, Uefa's new digital director, Craig Hepburn, who was still at Tata Communications at the time of recording, discusses his favourite pieces of marketing innovation. Each episode of The Shiny New Object Podcast will be distributed in partnership with The Drum and can be followed by subscribing through the Apple podcast app (which also currently features the SheSays...2018-09-291h 01The Drum Arms PodcastThe Drum Arms PodcastShiny New Object Podcast: Nicole Yershon, consultant, speaker, mentor and connectorNicole Yershon, founder of NY Collective & LabForHire&Co is a powerhouse when it comes to innovation and driving it within the advertising sector, especially during her stint at Ogilvy London. Here she talks to Tom Ollerton as part of the Shiny New Object Podcast.2018-09-221h 00The Drum Arms PodcastThe Drum Arms PodcastFortune Cookie founder Justin Cooke on the Shiny New Object podcastTom Ollerton talks to Justin Cooke, founder of Justin Cookie and vice chairman of Unicef UK for the Shiny New Object podcast.2018-09-0858 minThe Drum Arms PodcastThe Drum Arms PodcastPenny Parnell, Not on the High Street Creative LeaderSpeaking to Tom Ollerton this week on the Shiny New Thing podcast is Penny Parnell, the 'Leader of all things Creative' at Not on the High Street who offers her own perspective on being creative.2018-09-011h 05The Drum Arms PodcastThe Drum Arms PodcastThe Shiny New Object Podcast: Rachel Falconer, Head of Goldsmiths Digital StudiosThe Shiny New Thing podcast host Tom Ollerton speaks to Rachel Falconer, head of Goldsmiths Digital Studios about the exciting new trends she sees in the advertising technology sector.2018-08-1852 minThe Drum Arms PodcastThe Drum Arms PodcastThe Shiny New Objects Podast: Simon Kemp, Founder & CEO, KepiosThe Shiny New Objects podcast sees host Tom Ollerton talk to Simon Kemp, Founder & CEO, Kepios,2018-08-101h 07The Drum Arms PodcastThe Drum Arms PodcastThe Shiny New Things Podcast: Amy Kean: Head of Strategic Innovation, Starcom Global ClientsTom Ollerton, host of the Shiny Things Podcast speaks to Amy Kean, Head of Strategic Innovation, Starcom Global Clients.2018-08-0355 minThe Drum Arms PodcastThe Drum Arms PodcastThe Shiny New Object podcast: Patrick And Dave BirssDave Birss and Patrick Collister shoot the breeze with The Shiny New Podcast's presenter Tom Ollerton.2018-08-0156 minThe Drum Arms PodcastThe Drum Arms PodcastThe Shiny New Object Podcast: Alex Jenkins, editorial director of ContagiousThe Shiny New Object Podcast is hosted by Tom Ollerton, with the aim of investigating the latest marketing technologies and makes sense of them for brands and their agencies. In this first episode, hosted by The Drum, he speaks to Contagious's chief Alex Jenkins.2018-07-2857 minThe Drum Arms PodcastThe Drum Arms PodcastSheSays Says: Ep 3In episode 3, we speak to Kate Howe, CEO of gyro about leadership in uncertain times.2018-07-2519 minThe Drum Arms PodcastThe Drum Arms PodcastSheSays Says: Ep 2The Drum speaks to Alexandra Prinze, former hostess at The President's Club and now empowerment coach on the subject of male entitlement.2018-07-1322 minThe Drum Arms PodcastThe Drum Arms PodcastSheSays Says: Ep 1Tune into our first episode of SheSays Says, with The Drum Studios Beat, to hear how we need to keep talking and start getting shit done when discussing equality in the media and advertising industry. This episode our associate editor Sonoo Singh speaks to Laura Jordan-Bambach and Fabiana Xavier of SheSays on the organisations 10th anniversary.2018-07-0221 minThe Drum Arms PodcastThe Drum Arms PodcastExceptional Women of the World: Tamara Littleton, The Social ElementTo say that Tamara Littleton, chief executive officer of The Social Element, was ahead of her time would be an understatement. Founding her global agency 16 years ago, social media was but a blip on the radar and not even close to the marketing and societal force it is today. “My dad thinks that I invented social media,” she said. “I genuinely haven’t told him that’s not the case.” A generous, tenacious and compassionate leader, Littleton has evolved her style, which came executive team feedback that she was not direct enough and averse to conflict. “It was a bit hard to hear a...2018-05-0719 minThe Drum Arms PodcastThe Drum Arms PodcastExceptional Women of the World: Mixed Company PodcastRaw and unfiltered, the Mixed Company Podcast is much more than a show about diversity, inclusion and social equity in the creative industries. It’s a much-needed breath of fresh — yet sometimes uncomfortable — air for an industry that struggles to understand the power that all voices and backgrounds can bring to its success and future. The hosts: Karinna Schultz, Simeon Coker (the first man to join us on the podcast) and Kai Deveraux Lawson have strong industry chops. Schultz works as a senior account executive at Saatchi & Saatchi Wellness; Coker has deep experience working with brands like Nike and Verizon at a v...2018-04-1333 minThe Drum Arms PodcastThe Drum Arms PodcastExceptional Women of the World: Samantha Scharff, Giphy StudiosTo Samantha Scharff, chief executive officer of Giphy Studios, accomplishment is not about one’s own resume, but rather those of the people inspired. As a founder and leader of Giphy Studio’s creative content practice, Scharff is proud of building something unique and different — an exciting, nurturing environment where talent can thrive. “I’ve tried to build something different, that has empathy and compassion — where people really feel heard,” she says. Additionally, in Scharff’s mind, the industry — and especially women’s interactions with each other — can and should be more uplifting, a view that came from being in the entertainment ‘Boy...2018-04-0421 minThe Drum Arms PodcastThe Drum Arms PodcastExceptional Women of the World: Liz Ross, PeriscopeTo Liz Ross, the president and chief executive officer of Periscope, it is vitally important to be able to learn, unlearn and relearn. Those qualities, she says, can lead to success. And Ross has had plenty of success. In her 20 years of experience, she has held leadership positions at IPG Mediabrands, Digitas, Tribal DDB, and roles in business development at Modem Media and J. Walter Thompson, along with working with top brands and even being inducted into the American Advertising Federation Hall of Achievement. In her position she sees technology changing how people view love and how they love – think da...2018-03-2720 minThe Drum Arms PodcastThe Drum Arms PodcastExceptional Women of the World: Holly Aguirre, New Honor SocietyHolly Aguirre, president of St. Louis agency New Honor Society, says there is “no substitute a for effort, zeal and enthusiasm.” All of those words add up to her attitude that interest and passion for something keep her driving towards success. It’s also how she determines who in her company is fit for certain projects and a good match for the agency when hiring. It’s the difference between merely having talent and using hard work and passion for getting the job done well. Aguirre doesn’t fear conflict. Where things can go wrong or when somebody isn’t happy, she s...2018-03-2320 minThe Drum Arms PodcastThe Drum Arms PodcastExceptional Women of the World: Lisa CongdonFor author, illustrator and artist Lisa Congdon, an artistic career path was started a little later in life. Her 30s were formative as, by that time, she hadn’t picked up a paintbrush or even drawn. Through her talent and passion, however, she has created a remarkable collection of work that spans the spectrum, including work with brands like REI and Airbnb and companies like Martha Stewart Living and the Museum of Modern Art. She's also the author of A Glorious Freedom, a collection of interviews, profiles of and essays by women over 40 who are thriving. Congdon, a Northern California na...2018-03-1622 minThe Drum Arms PodcastThe Drum Arms PodcastDrum Studios branded content eventDrum Studios branded content event by TheDrum2018-03-131h 19The Drum Arms PodcastThe Drum Arms PodcastDrum Studios branded content eventDrum Studios branded content event by TheDrum2018-03-131h 19The Drum Arms PodcastThe Drum Arms PodcastExceptional Women of the World: Sandi HarariAs NYC indie agency Barker’s executive vice president and creative director, Sandi Harari leads up a lean but highly creative team in the country’s biggest ad market. With over 20 years of experience in advertising and branding, Harari’s talents and experience in health and beauty, fashion, film, and lifestyle marketing verticals have helped the agency win over 35 international awards. She also regularly speaks out to encourage the next generation of women in the industry. Understanding and managing people is a part of her job she loves, and her superpower, she says, is her ability to say the thing that s...2018-03-0818 minThe Drum Arms PodcastThe Drum Arms PodcastExceptional Women of the World: Kristina ProkopKristina Prokop, co-founder and executive vice president of special ops at Eyeota in Berlin, has come a long way since growing up near Niagara Falls, New York. After graduating with a biology degree and moving to San Francisco, Prokop gravitated towards the adtech space. Blending science and advertising with international business landed her in Germany where she has lived for seven years, running Eyeota, a company that provides marketers with the data to reach audiences online and helps them understand customers as humans, not just numbers. Proving Eyeota could work across three continents was not only a real challenge but...2018-02-0917 minThe Drum Arms PodcastThe Drum Arms PodcastExceptional Women of the World: Diana TickellFor Diana Tickell, chief executive officer at NABS – a support organization for the advertising and media industry – in London, she sees that success involves not only hard work but a lot of luck. However, one can make luck happen for them. Networks are also critical, and in Tickell’s career journey, she has had the fortune to build her network by working at board-level across the many challenges of leadership, including leading whole organizational change management. Tickell praises those who have helped her rise up professionally, and she counts learning experiences and feedback as ways to grow. She also knows that s...2018-02-0121 minThe Drum Arms PodcastThe Drum Arms PodcastCindy Gallop on the current state of industry affairs related to sexual harassmentCindy Gallop discusses the current state of industry affairs realted to sexual harrassment, its root causes and actionable ways to improve the dynamic moving forward2018-01-2910 minThe Drum Arms PodcastThe Drum Arms PodcastExceptional Women of the World: Deborah Kilpatrick, SourceKnowledgeFor Deborah Kilpatrick. vice president and co-founder of Source Knowledge, based in Montreal, making mistakes is par for the course — and not something to be feared. It’s not so much just the learning but rather the ability to recover and make faster and better decisions in the future. “I personally think that perfectionism is overrated,” she says. Enthusiasm is something that Kilpatrick places a great premium on and is inspired by as well — especially when it comes to taking a position and defending it with rigor. She also believes that we are in a time where she believes there is less en...2017-12-2818 minThe Drum Arms PodcastThe Drum Arms PodcastExceptional Women of the World: Andrea Ring, Big SpaceshipFor Andrea Ring, chief strategy officer of Big Spaceship things seem to have simply fallen into place. Doing whatever has been in front of her at a given moment, she acknowledged that, though there is ample opportunity, happiness is key and being more intentional is the best course of action — which has informed her choices, especially as it relates to her life. In fact, its this ideal and idea that brought her closer to her father, with whom she didn’t have the closest relationship — while he battled Parkinson’s disease. Acknowledging that relationships and people are important, she is now arme...2017-12-0919 minThe Drum Arms PodcastThe Drum Arms PodcastExceptional Women of the World: Debby ReinerRetail became the first love of Debby Reiner, CEO of Grey New York. Instead of bedtime stories, Reiner wanted her dad to tell her about the new accessory inventory and executive committee. So it’s no surprise that she leads one of the top agencies in the city. In her mind, at this moment in time, Reiner believes that we should be placing a premium on togetherness — and that is reflected in how brands approach their own station in society. Additionally, applying some focus, rigor and simplicity in the work is key. In fact, overcomplicating the work doesn’t help a bran...2017-11-3021 minThe Drum Arms PodcastThe Drum Arms PodcastExceptional Women of the World: Cindy GustafsonThe path to strategy for Cindy Gustafson, chief strategy officer of Mindshare, started in, on the surface, a most unlikely place: the New York Thruway. As a toll attendant, she got short glimpses into the lives of literally million of people — tiny micro-moments that built a relentless curiosity, something that she believes is an important foundation for anyone in advertising and marketing. In looking back, and if she could give herself a piece of advice, knowing what she knows now, Gustafson, who led the launch of Mindshare’s creative media division — an invention studio — believes that being reliable is one of the m...2017-11-2117 minThe Drum Arms PodcastThe Drum Arms PodcastExceptional Women of the World: Gina Alshuler, RauxaGina Alshuler, president and chief executive of Rauxa in Costa Mesa, California, thought that politics was in her future after graduating from San Diego State University in 2001. A friend asked her if she wanted to work at the agency and she thought that making a few bucks before moving back east would be a good idea — and it most certainly turned out well for Alshuler and the agency, which has a presence in San Francisco, New York. Seattle and Culver City, California. The energetic Alshuler believes that we overcomplicate our lives because we tend to put too much pressure on ou...2017-11-0718 minThe Drum Arms PodcastThe Drum Arms PodcastExceptional Women of the World: The 3% Conference Reading ListFor almost two years, we have had the opportunity to spend time with some of the industry’s top female leaders in our Exceptional Women of the World podcast — a show that highlights the lives, work, achievements and perspectives of women in the industry. The show itself is in more of an “audio magazine” format — where we break topics into sections that end up being interesting, provocative and sometimes funny conversations about the journey in this industry. One of the segments of our Exceptional Women of the World podcast is known as the “must list.” In this part of the show, we ask o...2017-10-2621 minThe Drum Arms PodcastThe Drum Arms PodcastExceptional Women of the World: Lynn PowerChaos fills the air in the advertising business. But, for Lynn Power, CEO of J. Walter Thompson New York, that’s not an issue. While some see chaos as something that get people and industries shaking in their collective boots, Power likes change and sees it as an opportunity for invention and innovation — and that’s what excites her most about the current landscape in advertising. Considered unflappable, Power never fears making decisions. In fact, she believes that making no decision is worse than making a bad decision as the latter allows for course correction and opportunity to grow. Additionally, making...2017-10-1920 min