Shows
The eMobility Marketing PodcastEV Charging Jargon Is Killing EV Sales with Matt Teske, Founder and CEO of ChargewayWelcome to the eMobility Marketing Podcast. In this episode, Theo Reichgelt speaks with Matt Teske, Founder and CEO of Chargeway, about the biggest EV adoption blocker most teams ignore: communication.
Matt explains why the industry keeps talking in engineering terms (kW, kWh, amps, volts, plug types) even though most buyers just want three answers: Can I plug in here? How long will it take? Can I trust it? He shares the “road trip mistake” that made him realize the fuel experience—not the car—is where new buyers get stuck.
The co...
2026-02-0543 min
LaadpasTop10Marketing in eMobility met Theo ReichgeltIs marketing nou echt nodig? Het antwoord zit in deze podcast! Aan tafel: Theo Reichgelt van Nexxt Industry. We hebben een gezellig gesprek over kansen en successen in onze sector en waarom het eigenlijk best gek is dat Marketing vaak de sluitpost van de begroting is.
2026-01-221h 14
The Charge Point PodcastEpisode 39 – From Specs to Stories: How CPOs Can Win with Better MarketingEpisode Summary: In this episode, host Christophe Lephilibert speaks with Theo Reichgelt, founder of the e-mobility-focused marketing agency Next Industry. They dive into the unique challenges and opportunities CPOs face when it comes to marketing and branding — from making technical products relatable, to educating new EV drivers, to convincing site owners of the value of hosting chargers. Whether you're leading a network, scaling a brand, or just trying to simplify your message in a complex space, this conversation is packed with practical advice and fresh perspective. About the Guest...
2025-12-1145 min
The eMobility Marketing PodcastWhy EV Charging Visibility Is Broken—and How to Fix It with Cirrantic's Arne MeuselWelcome to the eMobility Marketing Podcast. In this episode, Theo speaks with Arne Meusel, Managing Director and Co-Founder of
CIRRANTIC, the company behind one of the most sophisticated POI data pipelines in the e-mobility ecosystem. While most CPOs focus on pricing, campaigns, or hardware upgrades to boost utilization, Arne argues the real battle is fought much earlier: visibility.
If your charging locations are not accurately represented on Google Maps, Apple Maps, in-car navigation, MSP apps, and roaming platforms, you’re effectively invisible—and drivers will not trust, choose, or return to your stations.
2025-12-0343 min
The eMobility Marketing PodcastTurn Trade Fairs Into Revenue: The Event Marketing Playbook for E-Mobility Brands with Victoria UlbrichtWelcome to the e-Mobility Marketing Podcast. In this episode, Theo speaks with Victoria Ulbricht, an event sales and activation specialist who supports renewable energy and e-mobility companies in turning trade fairs into real sales outcomes.
Most brands invest heavily in booths, travel, logistics, and sponsorships—but leave without a single measurable deal because they rely on hope instead of preparation, positioning, and structured follow-up.
Victoria breaks down a practical model: start 4–6 weeks before the event with a focused story built around your ICP (ideal customer profile), design a booth element that triggers curiosity and conversations, qualify fast...
2025-11-1439 min
The eMobility Marketing PodcastPricing Is a Product: How CPOs Win on Trust, Not Tactics with Maarten HachmangWelcome to the e-Mobility Marketing Podcast! Theo sits down with Maarten Hachmang, founder of LaadpasTop10.nl and curator of one of Europe’s most trusted EV charging price databases.
Together they unpack how pricing, transparency, and reliability shape brand perception for charge point operators—and why a tight, predictable tariff band outperforms “cheapest today.”
Maarten explains how pricing is expectation management, why uptime beats discounts, how ad-hoc QR failures destroy trust, and why MSPs are demand engines rather than margin drains.
From AFIR-driven transparency to BI tools that benchmark tariffs at site level, this epi...
2025-10-2956 min
The eMobility Marketing PodcastScaling B2B Marketing in the EV Charging Industry with AMPECO’s CMO, Baycho GeorgievWelcome to the eMobility Marketing Podcast! Theo sits down with Baycho Georgiev, Chief Marketing Officer of AMPECO, one of the world’s leading EV charging management software providers. Together they explore how AMPECO built a global B2B marketing engine powering charge point operators, utilities, and energy companies across more than 50 markets.
Baycho shares how AMPECO scaled its marketing from zero to a global presence—bridging the gap between brand and demand, connecting marketing with sales, and building thought leadership that feels human. He explains why every touchpoint in B2B marketing is both a brand and dema...
2025-10-1643 min
The eMobility Marketing PodcastWhy EV Routing Is the Key to Solving Range Anxiety and Boosting CPO Growth with Gideon van DijkWelcome to the eMobility Marketing Podcast! Gideon van Dijk—CEO and co-founder of ChargeTrip—sits down with Theo to discuss why range anxiety still shapes EV adoption, how routing technology helps overcome driver insecurities, and why charging point operators (CPOs) must shift from a real estate mindset to a customer-first strategy.
From guiding nearly 3 million EV routes this summer to powering routing behind major ecosystems, ChargeTrip’s data provides a unique view into how drivers choose charging stations and what keeps them loyal. Gideon explains why CPO growth often hits a ceiling, how convenience and trust outweigh price...
2025-09-2546 min
Forget Oil Podcast#20 Theo Reichgelt - How we can do better marketing in EV space?Theo Reichgelt is the founder of Nexxt Industry, a marketing partner built for electric mobility. He helps eMobility founders and CMOs across Europe and North America build real marketing foundations and drive demand, combining fractional CMO leadership with hands-on execution in research, content, and paid media. With 10+ years in the sector, he’s advised brands like Allego, speaks on EV marketing, and invests in cleantech via YU Ventures.
2025-09-1112 min
The eMobility Marketing PodcastDuncan Forrester: Building Trust in EV StartupsWelcome to the eMobility Marketing Podcast! Duncan Forrester—former brand leader at Volvo, Polestar, Volta Trucks, Automobili Pininfarina, and McLaren—joins Theo to share his lessons on building trust, crafting narratives, and steering EV startups through today’s toughest challenges.
From luxury EVs to electrified trucks and hypercars, Duncan has helped launch some of the most recognized names in mobility. His biggest insight: startups win not just by creating great products, but by proving, milestone by milestone, that they can deliver. That’s how you earn the trust of investors, suppliers, media, and customers.
We cover wh...
2025-09-0933 min
The eMobility Marketing PodcastScott Murphy on Building Clover and the Future of E-Bike SubscriptionsWelcome to the the eMobility Marketing Podcast! Scott Murphy—advertising veteran, founder of Clover, and longtime mobility innovator—joins Theo to share how marketing and brand strategy have shaped his journey from New York City mopeds to Valencia’s cycling utopia.
Scott walks us through his winding path: from OpenAirplane’s universal pilot check rides, to Revel’s 7,000-strong moped fleet, to London’s cargo-bike logistics startup Finn. Now with Clover, he’s betting on a subscription-based e-bike model with unlimited battery swaps—designed to remove cost and convenience barriers keeping people from ditching cars.
We dive into why...
2025-08-2638 min
The Urban EV PodcastCharging Up the Conversation: Marketing Lessons for the EV AgeE-mobility is more than just EVs and marketing it takes more than just plugging into the buzz.
In this episode of The Urban EV Podcast, hosts Rob Hoffman and Scott Murphy are joined by Theo Reichgelt, founder of Nexxt Industry, to explore the evolving world of e-mobility and the unique marketing challenges that come with it.
They discuss why e-mobility goes beyond just EVs, how companies often miss the mark with their messaging, and what it takes to build user experiences that truly resonate with drivers. Theo also shares insights on regional differences in adoption...
2025-06-2633 min
The eMobility Marketing PodcastEpisode 03 - Graphic design for eMobility brandsHow important is design and visuality for your eMobility brand? Tune in to the third episode of the eMobility marketing podcast with guests Valentina Franzi and Merel van Buren, the talented graphic designers from Nexxt Industry's design team!
We speak about:
🎙️ Approaching design in the eMobility sector
🎨 The challenges of creating visuals for a fast-growing industry
🌍 Why great design matters for EV brands
From creating recognizable brand identities to designing user-friendly apps and interfaces, we discuss the unique role of visual communication in shaping you...
2025-01-2236 min
The eMobility Marketing PodcastEpisode 02 - The ultimate eMobility marketing mixLearn about the ultimate mix of marketing strategies for eMobility companies in the second episode of the eMobility Marketing Podcast.
2024-10-0307 min
The eMobility Marketing PodcastEpisode 01 - ICNC24 ecosystem callThis is the first -special ICNC24- episode of the eMobility Marketing Podcast. Discover the significance of the eMobility ecosystem and the advantages of collaboration to drive industry growth.
2024-08-2902 min