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Thomai Serdari
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POPULUXE
Made of Dreams with James Ferragamo
Every legacy brand has an ideology, James Ferragamo tells us. He is talking of course about his family business, the legendary luxury brand started by his grandfather, Salvatore Ferragamo, the shoemaker. Or was it dream maker?That ideology keeps the brand in place so that nothing ever changes--and yet, James makes sure that everything changes. As the Chief Transformation Officer, he oversees and executes on the evolution of the brand so that it continues to deliver dreams that are relevant, beautiful, and magical. ******************************Did you enjoy this episode? Consider subscribing to this podcast!
2025-03-06
39 min
POPULUXE
Rick's Romance with Urban Life and a Colombo V12 with Rick Cook
Founding partner of CookFox, Rick Cook visited Populuxe recently to share his "object of desire" with our listeners. As it happens, Rick's training, practice as well as his own curious and empathic constitution create the perfect backdrop against which a nuanced discussion about luxury unfolded. From a Ferrari V12 engine to a sunlit café in Florence to the new Armani tower in New York City, Rick has a lot to add to the discussion of luxury and desire. Rick Cook is a Founding Partner of COOKFOX Architects. He has built a reputation for innovative, award-winning architectural design. In...
2025-01-02
40 min
POPULUXE
A Little Bit From Here A Little Bit From There with Monte Packham
Writing in verses comes easily to Monte Packham, author of children's books, who started his career as an art critic. His work evolved into the deliciously playful rhymes that he puts together for young audiences after first having taken a detour into art historical writing. Whether documents of art or illustrated childrens' books, Monte's work is for the committed. His words fall into place as if the story they tell had always existed. Such is the timelessness of his wordsmithing that it inspired an animated conversation about reading and luxury.Monte Packham is the author of books...
2024-12-26
53 min
POPULUXE
From Vogue to Rogue with Negar Mohammadi
Dates, almond oil, persimmon, pomegranate... These recipe ingredients that have given Persian women their legendary beauty from the inside out are also the core pillars of hair brand 14th Night, founded by Negar Mohammadi.Sun-kissed, athletic, and curious, Negar mastered the technical aspects of business as a young professional working for a major consulting firm in Paris--yes, like Emily in Paris but with real work involved. Armed with fluency in French and a sense of true luxury, Negar returned to New York and rose up the corporate ladder in the city's competitive fashion industry. Her l...
2024-02-15
41 min
Money Talks from The Economist
Money Talks: Europe’s luxury crown
European firms dominate the global luxury landscape, accounting for two-thirds of sales and nine of the ten most valuable luxury brands. A strong emphasis on heritage and control of the supply chain have helped ensure success. But can Europe hold on to its crown?Hosts: Tom Lee-Devlin, Alice Fulwood and Mike Bird. Guests: Thomai Serdari, a professor of marketing at NYU Stern; and Ermenegildo Zegna, CEO and chairman of Zegna Group, an Italian luxury company.Sign up for a free trial of Economist Podcasts+. If you’re already a subscriber to The Economist, you’ll have...
2024-01-18
39 min
Economist Podcasts
Money Talks: Europe’s luxury crown
European firms dominate the global luxury landscape, accounting for two-thirds of sales and nine of the ten most valuable luxury brands. A strong emphasis on heritage and control of the supply chain have helped ensure success. But can Europe hold on to its crown?Hosts: Tom Lee-Devlin, Alice Fulwood and Mike Bird. Guests: Thomai Serdari, a professor of marketing at NYU Stern; and Ermenegildo Zegna, CEO and chairman of Zegna Group, an Italian luxury company.Sign up for a free trial of Economist Podcasts+. If you’re already a subscriber to The Economist, you’ll have...
2024-01-18
39 min
Mohamed Guhaad's podcast
Money Talks: Europe’s luxury crown
European firms dominate the global luxury landscape, accounting for two-thirds of sales and nine of the ten most valuable luxury brands. A strong emphasis on heritage and control of the supply chain have helped ensure success. But can Europe hold on to its crown?Hosts: Tom Lee-Devlin, Alice Fulwood and Mike Bird. Guests: Thomai Serdari, a professor of marketing at NYU Stern; and Ermenegildo Zegna, CEO and chairman of Zegna Group, an Italian luxury company.Sign up for a free trial of Economist Podcasts+. If you’re already a subscriber to The Economist, you’ll have full access to all our...
2024-01-18
39 min
POPULUXE
Bonus episode with Thomaï Serdari
Get ready for a new year filled with exciting conversations and inspiring guests. Season Four coming soon! ******************************Did you enjoy this episode? Consider subscribing to this podcast! It offers unique stories driven by our desire for meaningful objects and brings to life individual accounts of personal luxuries. The guests, accomplished creatives from across ages, cultures, and professions, relate to one object of desire at a time.You can find more information about the podcast on its website. You can also follow me, your host, Thomaï Serdari for additional content and insights relating to...
2024-01-11
04 min
The Furious Curious
95. 2023 Recap
Today we’re recapping the that year that was 2023. Episodes covered: 83. THE MILLENIAL PAUSE 84. EAT THE RICH 85. A24 86. TOXIC POSITIVITY 87. PARASOCIAL 88. BARBENHEIMER 89-90. ADULTING (feat. Author, Speaker + Coach, Mel Trumble) 91-92. QUIET LUXURY (feat. NYU MBA Prof. + Brand(x)Lux head, Thomaï Serdari, Ph.D) 93. BUILDING YOUR NICHE ONLINE (feat. Nate Smoyer of Tech Nest) 94. PICKLEBALL MUSIC: "As It Was" (Harry Styles), "Desire" (18 Carat Affair), "Modus Operandi (18 Carat...
2024-01-04
56 min
POPULUXE
The Right to Roam with Håvard Utheim
A passionate explorer of nature, a committed adventurer, a tech entrepreneur whose mission is to create a sustainable and equitable travel industry for all, Håvard Utheim moves from idea to idea and from start-up to start-up.He is the type who has vision, sets the mission, and culls the right people to populate the new business. In doing so, he is also working on ensuring that the beneficiaries are many as opposed to the usual select few.Listen to this episode to find out what his connection to Succession is.
2023-12-28
30 min
POPULUXE
Metallic, She Said with Diane D'Amato
Her impeccable foresight and vision of market trends, along with her passion for haute couture and luxury leather goods make Diane D’Amato a true force in the luxury market. She is as sharp in business as she is warm and empathetic in her relationships. In charge of the luxury accessories categories at Heritage Auctions, Diane brings unique pieces to auction and regularly buys and sells entire collections privately. She is the pulse of the luxury world. ******************************Did you enjoy this episode? Consider subscribing to this podcast! It offers unique stories driven by o...
2023-12-14
29 min
POPULUXE
Twixt the Physical and Otherworldly with Fallou Wadje
Hats, authentic jewelry from Africa, mainly Senegal and Ghana, as well as tie-dye shirts and other accessories are Fallou's Wadje's street hustle in Harlem. Her life's calling is creativity. Her purpose is the creation of objects that give luxury a new definition: 'twixt the physical and the spiritual. A vessel of energy herself, Fallou the artist finds daily inspiration in Central Park where she observes and absorbs all that nature has to offer. Listen to Fallou's radiant voice that resonates with the knowing that creation originates in belief and practice.F...
2023-11-30
35 min
POPULUXE
The Luxury of Inconvenience with Robert Finger
A century-old Cape Cod wooden house seems to be the point of departure for interiors architect Robert Finger's journeys into desire. At first I thought of it very similar to a juicy and delicious piece of candy that releases a range of magical sensations when you bite into it. But after we spent some time chatting, it became clear that that little house is a marvelous container of unique and intense experiences that have shaped the lives of all those who have spent time in it.It is the house that allows its t...
2023-11-16
37 min
POPULUXE
Cool Fish, Angel Fish and Life in a Reef Tank with Adam Simon
There is so much activity underwater. Reefing takes attention, concentration, and a small dose of obsession. The feat is rewarding and illustrates how our climate works and what preserves life in our oceans. Listen to this captivating episode, in which Adam Simon explains the ins and outs of reefing and how to start collecting live coral. Adam Simon is a Buy Side Analyst currently pursuing his MBA through NYU Stern's Langone Program. During the pandemic, he chose to take up reef aquaculture as a new hobby similar to his past of keeping saltwater fish only t...
2023-11-02
52 min
Conversations with Ben O’Hara-Byrne
Brink’s sues Air Canada for its $20M in gold back from a Toronto airport heist
Brink’s sues Air Canada for its $20M in gold back from a Toronto airport heist (1:24)Guest: Glen McGregor, journalistHow experts are trying to protect birds from deadly building strikes (15:43)Guest: Brendon Samuels, PhD student, Department of Biology, Western University and with the Advanced Facility for Avian ResearchCanadian evacuation flights begin from Israel - some are still stuck waiting (31:39)Guest: Konstantin Dyskin, Calgarian stuck in IsraelA Canadian family evacuated out to Greece from Israel (40:47)Gu...
2023-10-13
1h 37
The Furious Curious
92. Quiet Luxury: PART 2 (feat. NYU MBA Prof. + Brand(x)Lux head, Thomaï Serdari, Ph.D)
Understated excellence, subtle sophistication, and saying without saying… This is PART 2 of Brit unpacking Quiet Luxury with special guest, NYU MBA Professor and Brand(x)Lux head, Thomaï Serdari, Ph.D. If you have haven't heard PART 1, start there! Thomaï is an international luxury authority with a unique background encompassing design, humanities, and business. She specializes in luxury marketing and branding to help clients launch and manage luxury brands that focus on creative innovation. As the Academic Director of the Fashion & Luxury MBA at NYU, she aligns product offerings with market demands by drawing on...
2023-10-05
33 min
The Furious Curious
91. Quiet Luxury: PART 1 (feat. NYU MBA Prof. + Brand(x)Lux head, Thomaï Serdari, Ph.D)
Understated excellence, subtle sophistication, and saying without saying… Today Brit unpacks Quiet Luxury with special guest, NYU MBA Professor and Brand(x)Lux head, Thomaï Serdari, Ph.D. She is an international luxury authority with a unique background encompassing design, humanities, and business. She specializes in luxury marketing and branding to help clients launch and manage luxury brands that focus on creative innovation. As the Academic Director of the Fashion & Luxury MBA at NYU, she aligns product offerings with market demands by drawing on her interdisciplinary training. She also heads Brand(x)Lux, a br...
2023-09-28
44 min
The Raw Collection
The True Form of Luxury with Thomaï Serdari
This episode takes a deep dive into the true meaning of luxury. It’s a bit more than a price tag. Angela Pennyfeather speaks with Thomaï Serdari, Professor of Luxury Marketing & Branding at NYU’s Stern School of Business to explore how luxury can connect to an individual on a physical, emotional, and even spiritual level. Thomaï even shares her thoughts on which brand truly owns the space of luxury.
2023-04-20
34 min
POPULUXE
Eleven Steps and a Pond with Thomaï Serdari
Find out why I decided to own a silk scarf by Hermès and why my collection keeps growing.What moved you to buy one of your prized possessions? Was it its qualities? Its aesthetic merit? Are your purchases based on emotional associations or simply fashion trends and peer pressure?I invite you to email me at populuxepod@gmail.com and let me know. ******************************Did you enjoy this episode? Consider subscribing to this podcast! It offers unique stories driven by our desire for meaningful objects and brings t...
2023-04-06
06 min
POPULUXE
At the Edge of a Cliff in Dubrovnik with Mathias Rosenzweig
Mathias Rosenzweig is one of the most talented creative persons I have met. You have probably read his work through the pages of V Magazine, an authority voice in fashion. Mathias started as a writer covering the music scene for Interview Magazine and quickly rose to an editor's role covering fashion shows all over the world. His portfolio includes directing and hosting the podcast V Wanna Know (backed by V Magazine), in which famous students are connected to world renowned experts to explore the student's topic of interest in depth.An avid traveler, people observer, and creative...
2023-03-23
32 min
POPULUXE
A Three-legged Beauty with Tami Hausman
Deeply steeped in design, both by training and in practice, Tami Hausman could write a book about a seemingly humble object: A three-legged wooden chair with a molded seat and curved back of sticks.This is no ordinary chair. It is the Mira chair designed by American woodworker George Nakashima and has been in Tami’s life since she can remember.Listen to this episode of Populuxe to explore the connections between the essentialism of modern design, the economy of paired down aesthetics, and the passion for the integrity mid-century modern designers contributed to our cu...
2023-03-09
30 min
POPULUXE
The Bag Hunter with Adam Brodowski
When it comes to identifying the best bag for any job, Adam Brodowski, industrial and UX designer, has a range of criteria to assess his options.Owning more than 25 bags, Adam is always thinking about how to perfect the utility of each item and how new materials may contribute to an elevated experience. Luxury for Adam goes beyond functionality. Luxury is joy.Listen to this episode and gain insights into how modern men think about their every day existence.Adam Brodowski is a design and research consultant who loves working through early stage...
2023-02-23
23 min
POPULUXE
Rolex Rulez with Carol Altieri
Carol Altieri's passion is to bring big, shiny and well designed objects into your life. She does so through Bob's Watches, an online marketplace she co-owns with her husband Paul. Yes, Paul, no, not Bob.In addition to buying and selling for her customers, Carol has amassed an impressive collection of vintage watches part of which she is bringing to market through a private sale in collaboration with Goop.To tease us, she brought with her a Rolex Day-Date President with a Black Onyx Dial, a piece she acquired many years ago as she became...
2022-12-22
29 min
POPULUXE
She Wore Blue with Jenn Rugolo
A sculptural extravagance in blue silk, a dress by fashion designer Mohamed Benchellal made Jenn's heart skip a beat. She, in turn, chose the words to describe it with nuance and precision on Populuxe today. Pay close attention to her voice as it carries us back to Jenn's early music education in a household of musicians, in a memory-making family, and a culturally rich career filled with the aroma of coffee. Jenn Rugolo is an editor and product manager focused on print and digital communications in specialty coffee, a comfortable role found after years of c...
2022-10-27
28 min
POPULUXE
Death by Red Lipstick with Rachel Felder
Intrigued by the scent of a Dior red lipstick? Attracted to the texture of red by Guerlain? What's at the root of this intergenerational obsession with red lipstick that resonates with people across cultures, ages, and genders?I had to turn to the expert. Correction! THE expert, Rachel Felder, author of Red Lipstick: An Ode to A Beauty Icon to dig a little deeper and find out what motivates our desire to apply red on our lips and why this private indulgence is as much about confidence as it is about mysticism. How delightful to...
2022-10-13
36 min
POPULUXE
Telling Time with Ariel Adams
A digital media publication with close to two million users, ablogtowatch founded by Ariel Adams, educates, helps, and guides consumers in their decision to buy watches and to build their collections. In the 20 years that Ariel has been in the watch collecting space both as an enthusiast and a professional, things appear to have changed and social media have played a big role making watch buying more accessible. Not all is what it seems though. Ariel explains to us why the watch industry is filled with options that far exceed the few norms perpetuated by...
2022-08-18
36 min
POPULUXE
100 Letters with Thomaï Serdari
Allow me to interrupt the regular format with an episode about one of my objects of desire... and yes, I do have many!This one is special: A small book with 100 Letters by Italian architect and designer Gio Ponti (1891-1979) gifted to me by my friend Christine Singer who knew Ponti well through her husband's company, M. Singer & Sons Furniture. Ponti produced some of the most exquisite mid-century modern pieces through M. Singer & Sons Furniture. Today, most of Ponti's furniture remains in private collections and in the collections of mostly European museums. In the US you...
2022-08-11
08 min
POPULUXE
Luxury Foregone and Fantastical with Pat Cooke
What are your feelings about receiving luxury objects as gifts? Do you take pleasure in these possessions or new experiences? Do they define new rituals that organize your day differently than before? And when have you felt compelled to give an object of great value as a gift to someone else?These are some of the ideas I will tackle today with my guest, historian and curator Pat Cooke who is based in Dublin, Ireland as he opens a bottle of fine and very rare Irish Whiskey, a Midleton from 1996. Pat has been instrumental in shaping the...
2022-08-04
40 min
POPULUXE
And Then There Was Light with Lara Knutson
Curiosity and practice have allowed Lara Knutson to satisfy her dream of experiencing light. Her objects are either made of reflective materials that turn the material into immaterial or the other way around. Lara uses light as a material to create objects that both are and are not there and that still allow the viewer to interact with them.Her work has been included in the Renwick Gallery of the Smithsonian Museum of American Art while most of her production finds applications in a variety of fields, from architectural space design, to lighting design, and fine art...
2022-07-28
27 min
POPULUXE
A Bella and her Falabella Bag with Whitney Jordan
Whitney Jordan has an eye for the visual arts and a point of view about fashion, retail, and business. She is also someone with training and experience, not just opinions.Whitney's account of the merits of Stella McCartney's Falabella bag, an "It bag" that became iconic since it first launched in 2009, is filled with nostalgia. Her stories give out a distinct sense of appreciation of all the experiences that shape who we are as persons, even if we don't make much of them in the moment.Whitney Jordan is a Retail & Consumer Goods Strategy Consultant...
2022-07-21
27 min
POPULUXE
A Rabbit Catcher, A Ballad Singer, and A Photographer with Justin Partyka Part II
Justin Partyka's life story sounds like a web of coincidences that place him in front of people or circumstances that relate to him via another path as well. A practicing photographer, Justin was trained as a folklorist and has a deep passion for and understanding of music.A remarkable multi-volume book of William Eggleston's Democratic Forrest published by Steidl is Justin's object of desire. As we listen to him describing the ritual of immersing himself in Eggleston's photographs, we come to appreciate the singularity of photography as a medium of expression and its closeness to that of...
2022-07-14
28 min
POPULUXE
A Rabbit Catcher, A Ballad Singer, and A Photographer with Justin Partyka Part I
Justin Partyka's life story sounds like a web of coincidences that place him in front of people or circumstances that relate to him via another path as well. A practicing photographer, Justin was trained as a folklorist and has a deep passion for and understanding of music. A remarkable multi-volume book of William Eggleston's Democratic Forrest published by Steidl is Justin's object of desire. As we listen to him describing the ritual of immersing himself in Eggleston's photographs, we come to appreciate the singularity of photography as a medium of expression and its closeness to poetry.
2022-07-07
35 min
POPULUXE
Never Meant to Be with Tobias Meinecke
Tobias Meinecke is a story teller. Critically acclaimed filmmaker, sought after film director of creative projects for luxury brands, writer, actor, and, most recently, book publisher, Tobias Meinecke is the co-founder of Love Child, a company that develops stories.Tobias studied in Munich first and then in New York City, at Columbia University, under the tutelage of master teacher Milos Forman. Technically meticulous and creatively unruffled, Tobias has adopted Sebastian King's mantra "go create" and enjoys the unpredictability that his practice allows him.Tobias Meinecke is an award winning screenwriter - director - producer based in...
2022-06-30
33 min
POPULUXE
A Poisonous Love with Chris Santa Maria
A pair of Nike running sneakers and a flat screen TV were two of the objects that Chris Santa Maria presented to me as possible conversation starters. Well, that's not how this episode went... and admittedly, it is longer than usual.Do listen till the end of the whole 45 minutes because you will learn about the mighty power of a Princeton brush and the extraordinary details of often harmful and unsustainable materials that artists are using to create their work.The desire of the next creation and the next and the next is what keeps...
2022-06-23
49 min
POPULUXE
The Femininity of Things with Kathleen Guzman
For the most part, women have been left out of history regardless of the weight of their contributions to science, the arts, design and any related field. These forgotten creative minds need champions. Kathleen Guzman, a most accomplished auctioneer, happens to be a supporter of other women's work both historical and contemporary. Having spent her professional career, in its many iterations, surrounded by beautiful and valuable objects, Kathleen is the perfect guest who can illuminate Populuxe listeners about luxury spending, conspicuous behavior, collecting and desire.Having recently left her post at Heritage Auctions, where she...
2022-06-16
33 min
POPULUXE
The Wanderer Who Does Not Cling To Perceptions with Matt Chu
No matter what Matt Chu decides to do, he excels at it. Data analytics at Condé Nast? Check!Influencer account on Instagram ? Triple check! Corporate career at Bloomingdale's? Easy! A new path in technology? Why not?I have always admired Matt for his pragmatism and dedication to anything that catches his interest. But mostly, I am totally smitten with his kindness.Take a listen to his rather unconventional approach to luxury and do listen all the way to the end to get to the question of the week. ******************************Did you enjoy t...
2022-06-09
23 min