Shows
Unmade: media and marketing analysisStart the Week: Forbes and Inc in Aussie head-to-head; the Optus hack; underwhelming AFL ratings; blood on the ASXToday’s topics:Business media’s new battleground as Forbes and Inc both come to Australia;The Optus brand after the hack;How a one-sided Grand Final meant lower AFL ratingsPlummeting prices for media stocksDamo’s last dance (and Unmade’s next events)Today’s episode features Unmade’s Tim Burrowes and Damian Francis. As always, we’d love to hear what you think at letters@unmade.mediaFurther reading on today’s topics:Australian Financial Review: New business publication to target aspiratio...2022-09-2642 min
Unmade: media and marketing analysisStart the Week: Most watched TV; a perfect AFL lineup; Ten's Saturday problemToday’s topics:Royal funeral set to be most watched TV moment of all timeAnalysing Nine’s Upfront announcementsThe ratings week (and Ten’s Saturday problem)The perfect Grand Final lineup for SevenStreaming loophole extendedPay rise pressuresToday’s episode features Unmade’s Tim Burrowes and Damian Francis. As always, we’d love to hear what you think at letters@unmade.mediaFurther reading on today’s topics:WA Today: The Queen’s funeral may be the most-watched eve...2022-09-1934 min
Unmade: media and marketing analysisStart the Week: How Woolies is Australia's most trusted; TV networks abandon kids' content; Netflix's Aussie ad playToday’s topics:Woolies on top: Trusted and distrusted brands;The week in television : TV networks abandon kids programming; lobbying on free sport; Seven and Foxtel close on AFL deal; Netflix’s local advertising play; Seven’s winning ratings week;Can Are Media navigate the ecommerce pivot?Today’s episode features Unmade’s Tim Burrowes and Damian Francis. As always, we’d love to hear what you think at letters@unmade.mediaFurther reading:Unmade: The trust factorThe Australian: TV content quotas send kids to streaming...2022-09-0533 min
Unmade: media and marketing analysisStart the Week: ScoMo's Tourism Australia mystery (nearly) solved; lessons of media mergers; The Cat's masterplanWelcome to Unmade’s Start the Week podcast.Today’s topics:The media merger lessons of results season;ScoMo’s mysterious Tourism Australia sacking;Is Nine really winning the TV ratings?The Cat’s real estate masterplanToday’s episode features Unmade’s Tim Burrowes and Damian Francis. As always, we’d love to hear what you think at letters@unmade.mediaAudio production on Media Unmade was courtesy of Abe’s Audio, the people to talk to about voiceovers and sound design for corporate videos, digital con...2022-08-2941 min
Unmade: media and marketing analysisStart the Week: Qantas says sorry (again); Is AFL's D-Day finally here?; New owner for Carsguide; Results seasonWelcome to Unmade’s Start the Week podcast.Today’s topics:* Qantas makes another apology as its reputational data shows decline;* Carsguide and Gumtree set to join the Hot Copper stable;* A big media week: AFL TV deal is imminent; Radio ratings on Tuesday; Financial results for SCA and NINEToday’s episode features Unmade’s Tim Burrowes and Damian Francis. As always, we’d love to hear what you think at letters@unmade.mediaFurther reading:* Australian Financial Review: Qantas’ brand damage is getting worse...2022-08-2228 min
Unmade: media and marketing analysisStart the Week: Fast food marketing under attack; TikTok grabs $70m slice of ad market; Meta goes missing againWelcome to Unmade’s Start the Week.Today’s topics:* Politicians target fast food marketing to kids* TV ad revenue shifts to streaming* Blockbuster AFL rights bid goes missing* Seven’s Commonwealth Games win* A big week in TV launches* TikTok’s Aussie income revealed* Meta goes missing in action. Again.* John Sintras’s new gig* Why bosses want everyone back in the officeToday’s episode features Unmade’s Tim Burrowes and Damian Francis...2022-08-0833 min
Unmade: media and marketing analysisStart the Week: AFL TV rights bids land; new streaming subs fall; the prolonged radio recoveryToday’s topics:* AFL TV rights bids land* How long will radio’s recovery take?* Ooh Media gets closer to News Corp* Streaming subs slowdownToday’s episode features Unmade’s Tim Burrowes and Damian Francis. As always, we’d love to hear what you think at letters@unmade.mediaFurther reading:* Sydney Morning Herald: Game on: Bids roll in for multi-billion dollar AFL deal* The Australian: Radio advertising market remains in recovery phase, says SCA boss Grant Blackley* Unmade: Wh...2022-08-0122 min
Unmade: media and marketing analysisStart the Week: Ten's ratings turnaround; Has AFL missed the boat? Making space for introvertsWelcome to Unmade’s Start the Week.Today’s topics:* Ten’s ratings recovery* Will the fading ad market hurt the AFL rights deal?* Does adland have room for the introverts?* Signals from results seasonToday’s episode features Unmade’s Tim Burrowes and Damian Francis. As always, we’d love to hear what you think at letters@unmade.mediaFurther reading:* The Australian: English Premier League soccer friendly fails to fix Network Ten’s ratings woes* Weekly Oztam chart / via Nine: ...2022-07-2534 min
Unmade: media and marketing analysisStart the Week: Are we running out of PRs?; Musk pulls out of Twitter deal; Catalano's new real estate playWelcome to Unmade’s Start the Week.Today’s topics:* Will Kyrgios’s Wimbledon run boost the value of the Tennis Australia rights?* Elon Musk pulls the plug on Twitter* Does Australia have a PR shortage?* Antony Catalano’s next real estate publishing move* More ructions at the Judith Neilson Institute Today’s episode features Unmade’s Tim Burrowes and Damian Francis. As always, we’d love to hear what you think at letters@unmade.mediaFurther reading:* The Australian: Au...2022-07-1129 min
Unmade: media and marketing analysisStart the Week: M&C Saatchi sale saga continues; directors depart Judith Neilson Institute; Apple visits the Med; a happy MutinyWelcome to Unmade’s Start the Week podcast, dedicated to looking ahead to the week in media and marketing.Today’s topics:* Four directors depart the Judith Neilson Institute;* M&C Saatchi sale in doubt; * Apple seeks ad execs in Cannes; * Successful seed funding round for Mutiny Today’s episode features Unmade’s Damian Francis and Pure PR’s Phoebe Netto. Tim Burrowes is on leave. As always, we’d love to hear what you think at letters@unmade.media.Further reading: * SMH / The Age: Directo...2022-06-2027 min
Unmade: media and marketing analysisStart the Week: SMH's Rebel Wilson debacle; Are Media refocuses on content marketing (again); World Cup bonanzaWelcome to Unmade’s Start the Week, a day later than usual because of Monday’s public holiday.Until midnight on June 30, we’re offering 55% off an annual subscription to Unmade. That reduces the $650 price down to $292.50 per year. It’ll never be as low again, and you’ll be guaranteed the discount for as long as you stay a subscriber.Today’s topics:* How Socceroos World Cup qualifier will be an SBS advertising boost* How the SMH’s Rebel Wilson scoop turned to reputational disaster;* Are Media goes aga...2022-06-1432 min
Unmade: media and marketing analysisStart the Week: Blood on the trading floor; Eddie Elsewhere; Vale Peter Harvie; See ya, Fletch; Top moments of reality tellyWelcome to Unmade’s Start the Week podcast, dedicated to looking ahead to the week in media and marketing.Today’s topics:* Media and marketing stocks’ scary price slide;* Twitter’s Australian tax “loss”;* Vale Peter Harvie;* Sarah Henderson replaces Paul Fletcher in Coalition communications portfolio;* Eddie McGuire to host Melbourne Cup on Ten?;* Most memorable reality TV momentsToday’s episode features Unmade’s Tim Burrowes and Damian Francis. As always, we’d love to hear what you think at letters@unmade.mediaFurthe...2022-06-0633 min
Unmade: media and marketing analysisStart the Week: Sports fans' multi-platform streaming bill; Wokeness and the CMO; Debranding Prime?Welcome to Unmade’s Start the Week podcast, dedicated to looking ahead to the week in media and marketing.Today’s topics:* Are sport fans missing the days of Foxtel’s subscription sports monopoly?;* What did the AANA conference agenda say about CMOs’ priorities?;* Seven prepares to debrand Prime;* Google and Facebook’s small tax bills;* Consultancies move away from auditing armsToday’s episode features Unmade’s Tim Burrowes and Damian Francis. As always, we’d love to hear what you think at letters@unmade.media...2022-05-3029 min
Unmade: media and marketing analysisStart the Week: Poll night ratings winners; Labor's media agenda; TV's last big content prizeWelcome to Unmade’s Start the Week podcast, dedicated to looking ahead to the week in media and marketing.Today’s topics:* The part advertising played in determining the election outcome* Did the media let down the public in how it covered the election campaign?* Vote night ratings winners* Labor’s media policy agenda* The last big US content deal goes into play* Are upfronts fading in relevance?Today’s episode features Unmade’s Tim Burrowes and Damian Francis. As always, we’d love to hear...2022-05-2325 min
Unmade: media and marketing analysisStart the Week: Nine calls for Facebook and Google to face code; Ooh Media's Poly push; Netflix's small tax billWelcome to Unmade’s Start the Week podcast, dedicated to looking ahead to the week in media and marketing.Today’s topics:* Designating the platforms and the missing media policies* Ooh Media’s Poly push* NITV splits its signal* SCA boss Grant Blackley says he’s not going anywhere* Netflix’s small tax billAnd if you’re looking for tickets to Unmade’s first event discussing marketing in a cost of living crisis, click here.Today’s episode features Unmade’s Tim Burrowes and Damia...2022-05-1633 min
Unmade: media and marketing analysisStart the Week: Facebook's Australian 'hit job'; Foxtel's streaming numbers; election feverWelcome to Unmade’s Start the Week podcast, dedicated to looking ahead to the week in media and marketing.Today’s topics:* Election promises and media missteps* Was Facebook’s Australian unfriending a ‘hit job’?* Making sense of the Foxtel streaming numbers* New product boss for Nine* CHE Proximity fights for its biggest clientAnd if you’re looking for tickets to Unmade’s first event discussing marketing in a cost of living crisis, click here.Today’s episode features Unmade’s Tim Burrowes and Damia...2022-05-0929 min
Unmade: media and marketing analysisStart the Week: Labor's media law reform promise; News Corp buys publisher; The Messence mergerWelcome to Unmade’s Start the Week podcast, dedicated to looking ahead to the week in media and marketing.Today’s topics:* Media law becomes an election battleground* Will the public pay for ad-supported Netflix?* Making sense of Telstra’s $50m Fetch deal* News Corp buys into Stockhead* Why WPP merged Mediacom and Essence, and the Accenture Interactive global rebrandAnd if you’re looking for tickets to Unmade’s first event discussing marketing in a cost of living crisis, click here. Today’s episode fe...2022-05-0233 min
Unmade: media and marketing analysisStart the Week: SCA hunts for next CEO; Musk seizes Twitter; WPP's new commerce moveWelcome to Unmade’s Start the Week podcast, dedicated to looking ahead to the week in media and marketing.Today’s topics:* SCA calls in headhunters for Grant Blackley’s successor* Twitter board agrees to sell to Elon Musk* CarExpert takes the war to its rivals* Netflix had a bad week; CNN+ had a worse one* WPP’s giant e-commerce playToday’s episode features Unmade’s Tim Burrowes in the UK and and Damian Francis in Australia. As always, we’d love to hear what you think...2022-04-2628 min
Unmade: media and marketing analysisStart the Week: Foxtel IPO is dead; Sack SCA bosses says Ray Hadley; Election overload beginsWelcome to Unmade’s Start the Week podcast, dedicated to looking ahead to the week in media and marketing.Today’s topics:* All the latest TV developments: Foxtel IPO is pulled; UK government prepares to float Channel 4; NBCU Oz content rights up for grabs; Battle for the CTV homescreen;* What the six week election campaign means for the media;* Ray Hadley’s attack on SCA management* How WPP fell behindToday’s episode features Unmade’s Tim Burrowes in the UK and and Damian Francis in Australia. As always...2022-04-1136 min
Unmade: media and marketing analysisStart the Week: Now or never for the Foxtel float; How Netflix saved F1; Will Amazon snatch The Olympics?Welcome to Unmade’s Start the Week podcast, dedicated to looking ahead to the week in media and marketing.Today’s topics:* Crunch time for Foxtel Group;* Sir Martin Sorrell’s audit problem;* Will Amazon be able to grab The Olympics?;* Clive Palmer’s big media spend;* How Drive to Survive revived Formula OneToday’s episode features Unmade’s Tim Burrowes in the UK and and Damian Francis in Australia. As always, we’d love to hear what you think at letters@unmade.media2022-04-0429 min
Unmade: media and marketing analysisStart the Week: A merger for SWM and HT&E?; AAP's next move; TV's big news week; the verdict on the Qantas adWelcome to Unmade’s new Start the Week podcast, dedicated to looking ahead to the week in media and marketing.Today’s topics:* Why some of the shareholders of TV company Seven West Media and radio giant HT&E are open to a merger;* Gearing up for a big news week with the Budget, the Shane Warne memorial and perhaps an election called too;* AAP launches its own direct news offering;* Verdict on the new Qantas campaignToday’s episode features Unmade’s Tim Burrowes and Damian Francis...2022-03-2829 min
Unmade: media and marketing analysisStart the Week: A big exit from Nine; The ABC's naughty tweeters; another social media crackdown?Welcome to Unmade’s new Start the Week podcast, dedicated to looking ahead to the week in media and marketing.Today’s topics:* Nine loses one of its top executives;* Government opens another front against the platforms;* The ABC’s Twitter problem;* The Oz’s new podcast projectToday’s episode features Unmade’s Tim Burrowes and Damian Francis. As always, we’d love to hear what you think at letters@unmade.mediaFurther reading:* AFR: Lizzie Young to leave Nine for ad startup...2022-03-2026 min
Unmade: media and marketing analysisWith a senior exec named as abuser, has adland's belated #MeToo reckoning finally begun?In the latest edition of Unmade’s Start The Week podcast, Tim Burrowes and Damian Francis talk about developments in the world of media and marketing that broke over the weekend and this morning.Today’s episode deals with sexual harassment in the media and marketing industry. If you or someone you care about needs support, please contact 1800 RESPECT at 1800 737 732. In an emergency, call 000.Today’s topics:* The MD of one of Australia’s largest independent creative agencies is publicly named as a sexual predator;* Australia’s independent publishers plan to go dark as...2022-03-1427 min
Unmade: media and marketing analysisStart the Week: Are Media moves into ecommerce; shifting sands of streaming; agencies exit RussiaWelcome to Unmade’s new Start the Week podcast, dedicated to looking ahead to the week in media and marketing.Today’s topics:* Are Media buys ecommerce platform Hard to Find* Can the TV industry change the conversation about overnight ratings?* Is Foxtel’s float dead?* What does Telstra’s move on Fetch mean?* WPP and Accenture join the exits from RussiaThis is the second episode of Start the Week. Like almost everything involving Unmade, it’s still an evolving format, so please do tell us wh...2022-03-0725 min
Media Sales MasteryMedia Sales Unmade!A very special episode. We’re joined by Tim Burrowes author of the book “Media Unmade: Australian Media’s Most Disruptive Decade”.
We unpack some of the key events and themes in the book through the lens of the Media Sales Professionals working on the frontlines. We discuss whether the past 10 years can be a predictor for the next 10, and ultimately why an understanding of the structural foundations of the Media are essential for people working in the profession.
Click here for a free 60 day trial to the Unmade Newsletter.
Unmade is my email ne...2022-03-0537 min
Unmade: media and marketing analysisStart the Week: Netflix in Oz; Variety mag Down Under; and do Ten's Saturday ratings woes even matter?Welcome to Unmade’s new Start the Week podcast, dedicated to looking ahead to the week in media and marketing.Today’s topics:* What was the boss of Netflix doing in Australia?;* Variety mag coming to Australia;* Why The Iconic ditched its marketing boss role* What we learned about the ASX companies last week* Does it matter that Ten was sixth channel on Saturday night?* John Croll’s return to the media monitoring marketThis marks the pilot episode of Start the Week, and fe...2022-02-2826 min
MumbrellacastSeven's turn at Upfronts, a big buy for Nunn Media and Simon RyanOn this week's Mumbrellacast, Tim Burrowes, Calum Jaspan and Emma Shepherd join host, Damian Francis to talk about this week's news.On Tuesday, Seven became the second free-to-air network to present its 2022 Upfront, with around 5,000 people tuning in to see CEO James Warburton and other group executives plus a range of on-screen talent reveal the year ahead.Nunn Media also revealed this week a deal to acquire digital performance agency Alley, in a move that founder and managing director Matt Nunn says gives the agency "full-service media integration", and...2021-10-141h 00MumbrellacastSeven's turn at Upfronts, a big buy for Nunn Media and Simon RyanOn this week's Mumbrellacast, Tim Burrowes, Calum Jaspan and Emma Shepherd join host, Damian Francis to talk about this week's news.On Tuesday, Seven became the second free-to-air network to present its 2022 Upfront, with around 5,000 people tuning in to see CEO James Warburton and other group executives plus a range of on-screen talent reveal the year ahead.Nunn Media also revealed this week a deal to acquire digital performance agency Alley, in a move that founder and managing director Matt Nunn says gives the agency "full-service media integration", and...2021-10-141h 00
MumbrellacastTim Burrowes on his book Media Unmade and more than a decade at MumbrellaThis week’s long-form Mumbrellacast episode is something of a farewell, as departing founder and editor-at-large Tim Burrowes joins head of content Damian Francis to chat about his book, Media Unmade and spending more than a decade leading Mumbrella.Burrowes, who will leave the company he began in 2008 at month’s end, dives into the process of research and the extensive amount of interviews he conducted to create a patchwork of interlinked stories about the last decade in the media and marketing industry.With the full titl...2021-07-0651 minMumbrellacastTim Burrowes on his book Media Unmade and more than a decade at MumbrellaThis week’s long-form Mumbrellacast episode is something of a farewell, as departing founder and editor-at-large Tim Burrowes joins head of content Damian Francis to chat about his book, Media Unmade and spending more than a decade leading Mumbrella.Burrowes, who will leave the company he began in 2008 at month’s end, dives into the process of research and the extensive amount of interviews he conducted to create a patchwork of interlinked stories about the last decade in the media and marketing industry.With the full titl...2021-07-0651 min