Shows
Unmade: media and marketing analysisStart the Week: TV lobbies at war; ACCC's Plan B if Meta drops news; Hamish McLennan and OpenAI boss in the exit loungeWelcome to Start the Week, our Monday scene-setter for the week ahead.Today:* Free to air TV lobby goes to war with the pay TV lobby;* How the News Media Bargaining Code negotiations could go down next year;* OpenAI boardroom dramas and McLennan’s Rugby Australia ousting;* Michael Miller rejects rumours he’s leaving News Corp;* Mystery buyer snaps up a chunk of Southern Cross AustereoFurther reading:* The Guardian: Battle for the home screen: does the government really want to control Australian TVs...
2023-11-1927 min
Unmade: media and marketing analysisStart the Week: SCA seeks alternative buyers; SXSW Sydney report card; Performative goodWelcome to Start the Week, our Monday scene-setter for the week ahead.Today:* We discuss the first outing of SXSW Sydney;* What we learned at the Seven Upfronts;* Radio wars as Southern Cross Austereo courts investors;Further reading:* The Australian Financial Review: Southern Cross courts wider interest as board reviews ARN deal* Unmade: Value adds and valuing ads* Unmade: Seven’s spotlight* Unmade: What good is doing good? Leo Burnett's Catherine King on what the public expects from brandsTo...
2023-10-2328 min
Unmade: media and marketing analysisBonus: The Unmade x TV Blackbox crossover - Live at the Seven UpfrontsWelcome to a bonus audio-led edition of Unmade. Below, we discuss Seven West Media’s plans for 2024 with the team from TV Blackbox.'We weren't expecting any surprises and Seven delivered'In a bonus audio-led edition, Unmade’s Tim Burrowes and Seja Al Zaidi joined TV Blackbox’s Rob McKnight and Steve Molk at the noisy afterparty of the Seven Upfronts, held in Sydney.The quad squad discussed:* The lack of surprises in Seven’s annual showcase* The importance of Seven’s digital AFL and cricket rights* The return...
2023-10-2124 min
Unmade: media and marketing analysisStart the Week: SXSW kicks off; ARN closes in on Kyle & Jackie O deal; end of Upfronts seasonWelcome to Start the Week, our Monday scene-setter for the week ahead.Getting set for South by SouthwestToday:* South by Southwest hits Sydney;* Kyle & Jackie O’s $200m deal comes closer;* ACRA awards winners announced;* Upfronts season reaches final weeksFurther reading:* The Australian Financial Review: Kyle and Jackie O to take on Melbourne in new $200m KIIS FM contract* Radioinfo: ACRAs 2023: Full Winners List* Unmade: Telling brand stories to an agreeable audience* Unmade: 'It's like ad...
2023-10-1627 min
Unmade: media and marketing analysisStart the Week: Seven claims the year; News publishers ask for more cake; Market Herald chases rebrandWelcome to Start the Week, our Monday scene-setter for the week ahead.Today:* Seven lays claim to the ratings crown;* News publishers ask for a bigger slice of the advertising pie;* The Market Herald pivots to ‘The Market’;* Joe Aston to leave the Australian Financial Review;Today’s episode feature Tim Burrowes and Seja Al Zaidi.Further reading:* The Australian: Seven Network claims the rating crown in 2023 despite eight weeks remaining in the ratings year* Australian Financial Review: On the market...
2023-10-0920 min
Unmade: media and marketing analysis'The world's most secretive democracy': Peter Greste on Australia's press freedom problemWelcome to an audio-led edition of Unmade.Today’s edition features journalist and press freedom advocate Peter Greste, who became a global figure of attention in 2014 when he was held captive by Egyptian authorities for more than a year on baseless terrorism accusations.Why Peter Greste is chasing a media freedom lawPeter Greste wears many hats - former foreign correspondent, journalist, academic, activist, press freedom advocate and author. He was hailed as an icon for press freedom around the world when he and two Al Jazeera colleagues were imprisoned in Eg...
2023-10-0449 min
Unmade: media and marketing analysis'It's not doing what I aspired': How programmatic pioneer Brian O'Kelley is trying to fix his messWelcome to an audio-led edition of Unmade.Today’s edition of The Unmakers features Brian O’Kelley, founder of Scope3, which attempts to measure the carbon footprint of advertising. Back in the day he helped create the programatic advertising industry, although he’s not entirely proud of the that legacy.Further down, it was a poor day on the Unmade Index for the three TV players.The only way to access Unmade’s full archive, and our weekly Tuesdata analysis, is as a paying member. Unmade members also get discounted tickets to our events...
2023-09-2835 min
Unmade: media and marketing analysis'Setting up an ad network is the smallest part': Retail media evangelist Colin Lewis explains how Australia took the leadWelcome to an audio-led edition of Unmade.Today’s edition of the podcast features Colin Lewis, retail media evangelist and global marketing consultant. Further down, a particularly good day for Domain on The Unmade Index.The only way to access Unmade’s full archive, and our weekly Tuesdata analysis, is as a paying member. Unmade members also get discounted tickets to our events, including our retail media conference Re:Made, which takes place next month.‘The media business is a different game to retailing’Ahead of his appearance at next month’s REmade c...
2023-09-2132 min
Unmade: media and marketing analysisStart the Week: Kyle and Jackie O push for $200m deal, Amazon tries to siphon TV ad revenueWelcome to Start the Week, our Monday scene-setter for the week ahead.Only Unmade’s paying members get full access to all of our content and archives. Sign up today.Today:* Kyle Sandilands and Jackie Henderson closing in on a record-breaking radio deal;* The invisible hand of Google;* Why every publisher talks about authenticity;* Nine Radio’s disclosure tangleToday’s episode feature Tim Burrowes, Seja Al Zaidi, and Abe Udy.Further reading:* Unmade: Publishers talk trust but does it matter?...
2023-09-1823 min
Unmade: media and marketing analysisStart the Week: Countdown to Facebook news oblivion; Dissecting Nine's Upfronts: Retail media, AI ads and the price of Olympics sponsorshipWelcome to Start the Week, our Monday scene-setter for the week ahead.STW: How Nine’s pitch ranges from $500 self service ads to $12.5m Olympics sponsorship packagesToday:* Dissecting Nine’s Upfronts promises, RTLX, and their AI offering;* News Corp warns of AI-induced job losses;* Rough seas ahead for publishers as News Media Bargaining Code negotiations restart;* Our program reveal for REMade next month;Today’s episode feature Tim Burrowes, Seja Al Zaidi, Abe Udy and Cat McGinn.Further reading:* Unmade: Upfron...
2023-09-1123 min
Unmade: media and marketing analysisStart the Week: What to expect from Upfronts season; payday for Clems shareholders; How much is online news worth to Google?Welcome to Start the Week, our Monday scene-setter for the week ahead.Today:* Upfronts season arrives - what to expect from Nine, Seven, Paramount, Foxtel, Are Media, YouTube and the independents;* Another payday for Clemenger Group shareholders as Omnicom increases its stake again;* Understanding how much online news content is worth;Today’s episode feature Tim Burrowes, Seja Al Zaidi and Abe Udy.Further reading:* Unmade: Hard to find a Voice* Australian Financial Review: Media giants line up to pitch to advertisers at th...
2023-09-0424 min
Unmade: media and marketing analysis'Just a little too arrogant and authoritarian': Barrie Cassidy on how the ABC reacts to criticismWelcome to an audio-led edition of Unmade.Today’s episode features an interview with one of Australia’s most storied media figures - former Insiders host Barrie Cassidy, who shares his unfiltered thoughts on the state of the Australian media landscape, the ABC, Michelle Guthrie’s turbulent tenure as ABC boss, the devolution of the prime minister’s press office, and the unhealthy coziness between politicians and journalists that’s developed in recent years.If there was ever someone to offer an authoritative account on the evolution (or devolution) on the state of Australia’s media, it wo...
2023-08-3049 min
Unmade: media and marketing analysisStart the Week: Harsh words for TMH management; Telstra's second streaming horse; Ita's farewell and Anderson's second termWelcome to Start the Week, our Monday scene-setter for the week ahead. Today: Streaming battles; Dodgy dealings at the TMH; and the verdict on Ita.* Ritson’s call to put the I back into AI* Ousted Market Herald boss Jag Sanger has harsh words about The Market Herald management;* Telstra unveils its move across to Fetch for home streamers* Telsyte reveals that while Netflix still dominates local streaming sits numbers are falling* SBS boss James Taylor joins ABC boss David Anderson in quietly signing new contract* The ve...
2023-08-2822 min
Unmade: media and marketing analysis'It will create tons of new jobs': Marcel's global president Arpit Jain on AI's impact on agenciesWelcome to an audio-led edition of Unmade.Today’s AI-centred edition of the Unmade podcast features an interview with Arpit Jain, global president of Publicis Groupe’s AI engine Marcel.While most holding companies have been increasingly reluctant to talk about how they are using generative AI as the risks around intellectual property and confidentiality began to outweigh the buzz, Publicis has enough points on the board to talk about its achievments.Publicis earned drew widespread scepticism, and even derision, back in 2017 when it announced it was withdrawing from entering awards and redirecting the...
2023-08-2338 min
Unmade: media and marketing analysisStart the Week: A rubbish start to earnings season, Ooh's profit fall; and a twist in government's anti-siphoning lawsWelcome to Start the Week, our Monday scene-setter for the week ahead.Today:* A rubbish start to earnings season;* The week in results;* A twist in the government’s sports siphoning laws;Today’s episode feature Tim Burrowes and Abe Udy.Further reading:* Unmade: Seven sets course for an unremarkable decade* Unmade: SCA disappoints the market* Unmade: Enero uncovers another Photon legacy to tidy up* Australian Financial Review: Fewer sports behind TV paywalls under proposed reforms* The Aust...
2023-08-2123 min
Unmade: media and marketing analysisStart the Week: Matildas mania; Uplift in Tassie tourism; Is outdoor company QMS in play?Welcome to Start the Week, our Monday scene-setter for the week ahead.Today:* Matildas mania;* Is the uplift in Tassie tourism because of the ads?;* Could a QMS sale be on the cards?;Today’s episode feature Tim Burrowes, Seja Al Zaidi and Abe Udy.Further reading:* Australian Financial Review: Football Australia chases record TV deal after Matildas success* The Australian: Matildas’ historic success a bargain for Seven with record audiences tuning into the World Cup* The Australian: Tourism Tasmania’s market...
2023-08-1419 min
Unmade: media and marketing analysisThinkerbell's Jim Ingram and Adam Ferrier on the measured magic of life after PwCWelcome to an audio-led edition of Unmade.Today’s episode features an interview with Adam Ferrier and Jim Ingram, co-founders of full service agency Thinkerbell. The agency recently bought back consultancy PwC’s stake in the business, returning it to full independence.It’s been six years since the launch of Thinkerbell, a communications agency with foundations in creativity, media strategy, public relations and until recently a foot in the consulting world too. Back when Russel Howcroft was leading PWC’s marketing consultancy arm, the company took a ten percent in the fledgling Thinkerbell which started...
2023-08-1040 min
Unmade: media and marketing analysisStW: TV lobbying machine hits Canberra; earnings season predictions; Editor suddenly exits MumbrellaWelcome to Start the Week, our Monday scene-setter for the week ahead.Today:* Our thoughts on Advertising Week APAC;* TV bosses lobbying in Canberra;* Earnings season predictions;* News Corp kills ad platform project;* Another editor departs Mumbrella;Today’s episode feature Tim Burrowes, Seja Al Zaidi and Abe Udy.Further reading:* Unmade: Television’s audience decline goes main stage* The Australian: TV bosses head to Canberra as lobbying efforts heat up* Sydney Morning Herald: Smart TV showdown on c...
2023-08-0725 min
Unmade: media and marketing analysisStart the Week: Foxtel's next move; DDB doubles down on digital; ARN woos Kyle and Jackie O; Seven's Logies gamble a hitToday:* Foxtel drops more hints about Project Magneto;* DDB doubles down on digital with RAPP;* ARN’s cryptic message for Kyle and Jackie O;* The Logies make a splash for Seven;Today’s episode feature Tim Burrowes and Abe Udy.Further reading:* Sydney Morning Herald: Foxtel aims to disrupt with ‘Project Magneto’ in quest to translate users into profits* Sydney Morning Herald: Streaming subscriptions continue to grow despite surge in cancellations* The Australian: Performance marketing agency RAPP opens in Australia* Unma...
2023-07-3124 min
Unmade: media and marketing analysisStart the Week: Grim outlook for marketing industry; Media's 'biggest horror decisions'; Netflix loses local gripToday:* Flat landscape ahead for Australian marketing industry;* ‘Biggest horror decisions’ in Aussie media;* Is Netflix losing its grip on the region?;Today’s episode feature Tim Burrowes and Abe Udy.Further reading:* Sydney Morning Herald: Tricky six months ahead for media despite ad market green shoots* Sydney Morning Herald: Can I have that one back? Australian media’s biggest ‘horror decisions’* Australian Financial Review: Asia-Pacific emerges as weak spot in Netflix streaming figures* Unmade: Investors still think Netflix subscribers are worth $1300...
2023-07-2420 min
Unmade: media and marketing analysisStart the Week: HumAIn highlights; ABC loses under-55s; New start for Clems; Scire's hires; World Cup sponsors revealedWelcome to Start the Week, our Monday scene-setter for the week ahead.Today:* ABC management to overhaul troubled radio stations;* Optus and Seven reveal Women’s World Cup sponsors;* Scire’s Capital Brief reveals journo hires;* Clemenger BBDO announces all-female leadership hires;Today’s episode feature Tim Burrowes, Seja Al Zaidi and Abe Udy.Today’s edition also includes highlights from last week’s HumAIn panel, Art + Science: AI for Content.The panel includes Ivy Hornibrook, product lead at Canva, Emile Rademeyer of Vandal, Ma...
2023-07-1752 min
Unmade: media and marketing analysisStart the Week: Will the market support a Credlin-Abbott podcast?; The intriguing thing about Domain's Review rebootWelcome to Start the Week, our Monday scene-setter for the week ahead.Only Unmade’s paying members get full access to all of our content and archives. Sign up today.Today:* Peta Credlin and Tony Abbott’s new podcasting venture;* A reboot for Domain’s Melbourne print operation;* Twitter rival Threads finds its feet after first week;Today’s episode feature Tim Burrowes and Abe Udy.Further reading:* The Australian: Tony Abbott and Peta Credlin join forces for new Sky podcast* Australi...
2023-07-1019 min
Unmade: media and marketing analysisStart the Week: Will Kyle and Jackie O move?; ABC board gets to grips with radio woes; Twitter meltdownWelcome to Start the Week, our Monday scene-setter for the week ahead.Today:* Could Kyle and Jackie O be on the move?;* The pressure is on for Radio National;* Twitter users face global meltdown;* Regional mastheads face government ad spend cuts;Today’s episode feature Tim Burrowes and Abe Udy.Further reading:* Australian Financial Review: ‘Sports rights for radio’: Kyle & Jackie O open to offers from rivals* The Australian: Twitter limits number of posts users can read, prompting disruptions for some...
2023-07-0318 min
Unmade: media and marketing analysisThe Unmakers: An adland return for Justin Drape and Michael Canning, with Exceptional Alien StudioToday’s edition of The Unmakers features adland royalty Justin Drape and Michael Canning, co-founders of travel platform Exceptional Alien. This month, they stepped back into the brand space with the brand-focused Exceptional Alien Studio.Welcome to the latest episode of The Unmakers, Unmade’s podcast series where we talk to the people remaking the media and marketing world. Today’s interview features Justin Drape and Michael Canning.In business terms, Drape has been one of the most accomplished creatives Australia has seen in recent years. He was was co-founder of creative agency The Mon...
2023-06-2937 min
Unmade: media and marketing analysisStart the Week: Recriminations over ARN's SCA share raid; Call for total betting ban looms; Australia's platform laws get global pickupWelcome to Start the Week, our Monday scene-setter for the week ahead.Today:* Recriminations around ARN Media’s raid on SCA;* Parliamentarians prepare to call for a total ban on betting ads;* Disrupt Radio officially launches;* Australia’s platform laws get picked up globally;Today’s episode feature Tim Burrowes, Abe Udy and Seja Al Zaidi.Further reading:* Australian Financial Review: Kyle & Jackie O’s boss ignites silent fury among his own investors* Sydney Morning Herald: Southern Cross plots revival as new boss...
2023-06-2624 min
Unmade: media and marketing analysisThe first AI radio host?; Fast food ads under threat; the ABC job cuts; a key appointment for SBS streamingWelcome to Start the Week, our Monday scene-setter for the week ahead.Today:* Disrupt Radio announces the first AI newsreader;* Fast food advertising faces a possible crackdown;* What does Gen Z really think about out of home?;* Michelle Rowland steps in on ABC job cuts;* SBS announces new key hire of Victor Corones;Today’s episode feature Tim Burrowes, Abe Udy and Seja Al Zaidi.Further reading:* Sydney Morning Herald: Radio start-up brings legendary news anchor out of retirement* Th...
2023-06-1924 min