Shows
The WARC PodcastAre marketers missing the podcast opportunity?Podcasts are having a big moment. But why is ad spend so sluggish in the channel? WARC's Alex Brownsell speaks to Timi Siytangco, Key Account Director, Asia, Acast and Giles Martin, EVP, Strategy & Insights, Oxford Road about WARC's new Global Ad Trends report covering the rise of video podcasts, creator convergence and big opportunities for brands in the podcast world.Global Ad Trends: Podcast media sets sights on video boom — WARC Media subscribers can read the report in full and non-subscribers can read a sample report. 2025-02-2534 min
Acast of VoicesFoolish Careers - Timi SiytangcoFrom Timi Siytangco, Key Account DirectorHave you ever been told: “You should get a more sensible career"? On this show, we speak with the people who ignored that advice to become the trailblazers, leading lights, and entrepreneurs of Asia's creative industries. From Singapore to Seoul, Taipei to Tokyo, Mumbai to Manila, these creators and artists tell us how they paved their own path and dealt with the unexpected challenges and unmitigated failures along the way, as they built a unique and singular foolish career.Find more here: https://shows.acast.com/foolish-careers...2022-07-1234 min
Foolish CareersOn getting lucky and earning it retroactively with writer Chris JonesOn this podcast, we've always interviewed creators in Asia. I made an exception for this episode because I wanted to speak to Chris Jones. Chris is a journalist and screenwriter who is best known for his work at Esquire Magazine, where two of his stories won the National Magazine Award, the highest accolade for magazine writing in the US.I'm a long-time reader of Chris's work and also enjoy his hilarious Twitter feed @enswelljones. So when his book publicist reached out -- out of the blue, which is a first for Foolish Careers...2022-02-1946 min
Foolish CareersHow losing at the Webbys turned into winning creative careers with Andas Productions' Roshan Singh and Isabel PeruchoTemujin is a limited-series audio drama about the life of Genghis Khan. It has a fan base in the audio drama world and was a finalist at this year's Webby Awards in the Podcasts - Scripted Fiction category, where it competed against The Daily Show with Trevor Noah and entries from HBO, the BBC, and Wondery.Spoiler alert: Temujin lost to Trevor Noah. But it was comfortably in second place with 34% of the 2 million votes cast. (The Daily Show with Trevor Noah got 40% of the votes. Third place got 10%.)It has opened doors for the...2021-11-2845 min
Foolish CareersThe patient ways of chocolate with Kad Kokoa founders Nuttaya and Paniti JunhasavasdikulPaniti and Nuttaya Junhasavasdikul had stars in their eyes. They had just spent two weeks in Hawaii with Nat Bletter, a pioneer in the bean-to-bar chocolate movement, and at the Fine Cacao and Chocolate Institute in San Francisco with chocolate scholar Dr Carla Martin. From Dr Bletter they learned how to produce and package bean-to-bar chocolate, and from Dr Martin how to grade cacao, the better to evaluate the beans they were buying directly from farmers. Their idea of having one’s own brand of chocolate…seemed…possible. They had already planted 400 cacao seedlings on a plot o...2021-10-2233 min
Foolish CareersWhen to scale and when to stay small with Anonymous Creative Director Felix NgAs fledgling graphic designers, Felix and his co-founder Germaine were held at arm's length by clients. While developing a brand identity for a restaurant, they never had a chance to taste the food. Another client claimed to do guerilla marketing but actually did above-the-line advertising, and when Felix pointed this out, he was told to stick to designing the logo.“I felt like we were just designing the candy wrapper for this thing. I didn't really know what we were selling, whether it was good, whether it lived up to its promise.”The situation amplified the...2021-10-1755 min
Foolish CareersWhy a technologist developed soft skills with innovation consultant Keith TimimiThrough self-inquiry, Keith has embraced vulnerability and emotional honesty for a more meaningful career and life. “I'm 50 years old, I should know better, but I don't think the learning journey ever ends.” He incorporates these ideas into the robust innovation workshops he designs for clients seeking to imagine meaningful customer experiences in a world of accelerating change. While the work requires academic rigor and practical experience working with organizations and ecosystems, Keith says “quite often, the soft skills are actually the difference between success and failure.”And if you enjoyed this episode, there's more where that came...2021-03-2536 min
Foolish CareersLaunching your debut novel about protest amidst a mass protest with Sunisa Manning and Jason Erik LundbergSunisa Manning was born and raised in Bangkok to a Thai mom and American dad. She studied journalism at Brown University then came back home to work in the non-profit sector, which led to working in rural Thailand with farmers, school teachers, and descendants of royalty alike. The experience opened her eyes to the wealth disparity in the kingdom and was part of Sunisa’s political awakening. (“I was one of those people who probably couldn't have told you it was rice growing in the field for a long time.”) It planted the earliest seeds for her...2021-03-1038 min
Foolish CareersLearning to be a sommelier using Wine For Dummies with Gerald LuHow does a kid just out of National Service learn about wine when there are no teachers in Singapore? Wine for Dummies, of course. Gerald Lu, one of Singapore’s leading sommeliers and current chair of the Sommelier Association of Singapore, had no choice. “The industry wasn't very helpful then. There wasn't a sommelier association. All the best wine guys are at The Raffles Hotel or maybe Les Amis, and these guys are very busy so you email them and nobody replies.”Choosing to become a sommelier is unconventional in Asia, and hard graft in a place...2021-03-0325 min
Foolish CareersWhy every creator needs a scene with filmmaker Suridh HassanBy age 30, Shaz Hassan had several significant projects under his belt. His London-based production firm Studio Rarekind, cofounded with Ryo Sanada, had produced and sold three independent films, “Scratching The Surface” about Japanese hip hop culture, "Rackgaki" about Japanese graffiti art, and “Soka Afrika” documenting human trafficking in football.They had authored two books on graffiti art in Asia which led to a new project, Stickerbomb, a series of sticker books curating street art from around the world. These projects established Studio Rarekind’s reputation as a creative studio plugged into contemporary culture and attracted projects in...2021-02-1929 min
Foolish CareersBuilding the first buffalo dairy farm in Laos with chef Rachel Elman O'SheaWhat if you had to explain the concept of a gallery, then build one, before you could present your art? What if a creator had to build YouTube or TikTok before they could produce their first video? 99.999999% of us would never get started. And what if you craved cheese while living in the poorest country in Southeast Asia, where milk isn’t part of the diet and farmers didn’t know they could milk their buffalo? If you’re the founders of Laos Buffalo Dairy, you do it all from scratch: build the dairy, convince farmers...2021-02-1130 min
Foolish CareersSwapping rock-and-roll journalism for volunteer work with editor Kristine FonacierJournalist and editor Kristine Fonacier launched her writing career in the golden age of magazines, and her freelance work as a music journalist quickly took off. Ten years in, she found herself questioning its relevance. “I was doing rock-and-roll journalism. After your hundredth party, you begin to wonder if you’re really contributing anything to society.”This triggered a career recalibration that included 18 months of volunteer work in Guyana, an experience that informed her editorial decisions when she came back to the publishing world and built a broad body of work that spanned business, politics, cultur...2021-02-0331 min
Foolish CareersCreating a Netflix-worthy comic book with Trese author Budjette TanLike many authors, Budjette Tan had a dream. He wanted to get his comic book published in America so it could gain a wider readership. While working long hours as a creative director at an ad agency in Manila, Budjette and his co-creator, artist Kajo Baldisimo, started writing the graphic novel Trese, featuring heroine Alexandra Trese, a detective who walks among Filipino mythical creatures and helps the cops solve supernatural crimes. From its first print run of 30 copies, Trese gained a fan base. Budjette and Kajo became fixtures at Komikon Philippines, got on Neil Gaiman’s ra...2021-01-2934 min
Foolish CareersTeaser: Making a comic book in 30 daysOne creative project, one hour a day, for one month. If you want to get a creative project going and it’s unrealistic to block out big chunks of time, find shorter, more manageable blocks. Budjette’s collaborator, Kajo Baldisimo, figured he could draw one page in one hour, so he blocked out his lunch breaks for a month. That’s 20 days to draw the story plus 10 days to add the word bubbles. The first Trese story was in the world a month later.What one thing can you work on for one hour a day fo...2020-12-1501 min
The Content ShowThe Content Show. Ep 6 - Pandemic behaviours online, how Branded took its first event online.Pandemic behaviours on LinkedIn & Google. How Branded took its first event online. The best branded videos of the week. Hosted by Simon Kearney. Featuring regulars David Austin and Artur Akhmetzyanov. This week we interview Timi Siytangco and Kristen Bowen from Branded and our man in Sydney, Tim Colman, joins us to talk trends.2020-04-2030 min