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Timothy Zercher, CEO Of A-Train Marketing

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Tim Talks: Behavioral HealthTim Talks: Behavioral HealthJeron Trotman | Building Community, Elevating BTs, and Redefining Leadership in ABAIn this candid and powerful episode of Tim Talks, host Tim Zercher sits down with Jeron Trotman - founder of Black Men in Behavior Analysis, ABAVerzus, the Behavior Technician Association, and co-founder of The ABA Collab.Jeron shares how he's reshaping the ABA landscape through authentic community-building, inclusive leadership, and systemic reform for behavior technicians. From addressing burnout to advancing BIPOC visibility in leadership, Jeron challenges traditional models and offers a new vision for the field - one that centers connection, culture, and co-elevation.Whether you're an RBT, BCBA, or ABA leader, this is a...2025-07-2808 minTim Talks: Behavioral HealthTim Talks: Behavioral HealthDr. Summer Gainey | Personalizing Outcomes in ABA & Preparing for What’s NextIn this episode of Tim Talks: ABA Therapy, host Timothy Zercher sits down with Dr. Summer Gainey, BCBA-D, to explore what it really means to lead outcomes-driven care without losing sight of personalization. Summer shares how her team balances data with human connection, why meaningful goals don’t always fit neatly into a report, and how her policy work in Texas shapes her approach to clinical leadership. From growing in competitive markets to preparing for the future of AI regulation - this conversation is a must for any ABA leader thinking beyond the clinic walls.2025-07-2410 minTim Talks: Behavioral HealthTim Talks: Behavioral HealthHenry Xie | Elevating Human Work Through Automation in ABAIn this episode of Tim Talks: ABA Therapy, Timothy Zercher sits down with Henry Xie, Founder and CEO of Simple Fractal, to explore how automation is transforming the ABA space. Henry shares how his team builds trust in a competitive market, why his hiring process prioritizes second-career coders, and what it really means to "elevate human work." From automating tedious tasks to freeing up clinicians to focus on what matters, Henry offers deep insights and real-world examples of AI and RPA in action. If you’re interested in the future of healthcare operations, this episode is...2025-07-2208 minTim Talks: Behavioral HealthTim Talks: Behavioral HealthJeff Thompson | From Franchise Mogul to Autism Advocate: Building Clinics That Actually WorkJeff Thompson went from selling 350+ franchises around the world to radically changing lives in the autism space. In this candid episode of Tim Talks, Jeff shares how his own mental health journey - and eventual autism diagnosis - reshaped everything he believed about success, leadership, and impact.Host Timothy Zercher dives into Jeff’s leadership philosophy, how he's disrupting the ABA industry with real business strategy, and why he believes some of the biggest challenges in autism care are also the greatest opportunities.Whether you're a clinic owner, leader, or just someone passionate about behavioral he...2025-07-1822 minTim Talks: Behavioral HealthTim Talks: Behavioral HealthCarly & Jon Weinberg - Building a Neurodiverse School That Actually WorksHow do you grow a school and therapy center without losing quality or culture? You hire intentionally. You build slowly. And you make collaboration non-negotiable.In this episode, Tim sits down with Carly and Jon Weinberg, the leaders behind Project Infinity School and Beyond ABA Therapy - two integrated programs creating a better path for neurodiverse students in Florida.They share how they’ve scaled with purpose, built trust in a skeptical market, and kept client care at the center of everything they do.It’s a masterclass in ethical growth, long...2025-07-1411 minTim Talks: Behavioral HealthTim Talks: Behavioral HealthThe Golden Question Every Educator and Parent Should Be Asking | Dr. David MeichenbaumIn this episode of Tim Talks: ABA Therapy, I sit down with Dr. David Meichenbaum, a nationally recognized leader in autism intervention and behavioral consultation. We dive into what it really means to work collaboratively with families, educators, and schools to support learners with autism or behavioral challenges.Dr. Meichenbaum shares his "Golden Question" that reframes how we talk about behavior, why focusing on skill-building over punishment matters, and practical strategies for generalizing skills from therapy into classrooms and homes.If you're a parent, teacher, or ABA professional - this episode is packed with insights...2025-07-1010 minTim Talks: Behavioral HealthTim Talks: Behavioral HealthPatrick Faga | From Flashcards to FirstWork: Digitizing ABA for Independent LearningOn this episode of Tim Talks: ABA Therapy, Timothy Zercher sits down with Patrick Faga, Founder of FirstWork, to explore how technology is reshaping ABA lesson delivery. Patrick shares how his background as a behavior technician sparked the idea to ditch laminated flashcards in favor of scalable, digital learning tools - and how that decision is creating more efficient, learner-driven experiences both in the clinic and at home.In this rapid-fire episode, they dive into: - How FirstWork is transforming lesson delivery for BCBAs and special educators - The surprising success of digital tools for le...2025-07-0809 minTim Talks: Behavioral HealthTim Talks: Behavioral HealthScaling ABA with Heart: Operational Lessons from Mordy Friedberg (Best Buds ABA)In this episode of Tim Talks: ABA Therapy, host Timothy Zercher sits down with Mordy Friedberg, Director of Operations at Best Buds ABA, to unpack the reality of building and scaling an ABA practice in today’s climate.Mordy shares how he transitioned from long-term care into ABA, why workforce shortages are slowing down care, and how to grow without losing the personal touch that teams - and clients - deserve. From staffing challenges to the systems you should implement before you need them, this conversation is packed with practical insight for ABA leaders.If yo...2025-07-0311 minTim Talks: Behavioral HealthTim Talks: Behavioral HealthBuilding for the 51%: Elevating BCBA Support, Mentorship & Clinical Quality with Dr. Kristen ByraIn this episode of Tim Talks: ABA Therapy, host Timothy Zercher sits down with Dr. Kristen Byra, BCBA-D and founder of Upskill ABA, to dive into the evolving challenges - and opportunities - in ABA today.Kristen shares her mission behind "building for the 51%," a call to action for supporting the growing wave of newly certified BCBAs who often enter the field underprepared for its complexities. We discuss why mentorship matters more than ever, how to increase trial counts without overwhelming teams, and the biggest myth in ABA that needs to die: that all BCBAs are interchangeable.2025-07-0109 minTim Talks: Behavioral HealthTim Talks: Behavioral HealthTim Talks: Logan Pratt, CEO of Bloomwell Autism TherapyIn this episode of Tim Talks: ABA Therapy, host Timothy Zercher sits down with Logan Pratt, CEO of Bloomwell Autism Therapy, to explore how Bloomwell is reshaping autism services in underserved communities. Logan shares his journey from public policy to ABA leadership, why Bloomwell focuses on areas like Minnesota and Nebraska, and how decentralizing management has fueled sustainable growth.They dive into the value of retaining quality staff, the hidden challenges of ABA regulations, and why leadership development is essential for new BCBAs. If you're passionate about ethical, scalable, and community-focused ABA care, this episode is packed...2025-06-2608 minTim Talks: Behavioral HealthTim Talks: Behavioral HealthJoseph O’Keefe | Scaling with Integrity in ABA: From Solo Practice to Compass ABAIn this episode of Tim Talks: ABA Therapy, host Timothy A. Zercher sits down with Joseph O’Keefe, BCBA, founder and CEO of Compass ABA Therapy. Joe shares his journey from launching Compass during the COVID-19 pandemic to growing a high-demand ABA provider committed to doing things the right way - no shortcuts, no compromises.We explore the realities of scaling while maintaining clinical quality, what most providers get wrong with payers and authorizations, and why staffing remains the industry's toughest puzzle. If you’re a clinical leader or startup operator in ABA, this...2025-06-0909 minTim Talks: Behavioral HealthTim Talks: Behavioral HealthHolli Beth Clauser | Building Culture-Driven Systems in ABAIn this episode of Tim Talks: ABA Therapy, host Timothy A. Zercher sits down with Holli Beth Clauser - founder of the ABA C.A.R.E.S. Summit and a leading voice in neurodiverse workplace innovation - to explore the human side of staffing in the ABA world. Holli shares how her neurodivergent perspective has influenced her approach to leadership, systems-building, and recruitment strategy.We dig into why burnout and turnover persist, what leaders are missing in their talent operations, and the exact systems Holli would build first if launching a new ABA group today. If...2025-06-0909 minTim Talks: Behavioral HealthTim Talks: Behavioral HealthAnna Bullard: Championing Access & Equity in Autism Caren this heartfelt and powerful episode of Tim Talks, host Timothy Zercher sits down with Anna Bullard, VP of Payor Operations at Holding Hands Pediatric Therapy & Adult Services and the driving force behind Georgia’s historic “Ava’s Law.” Anna shares the deeply personal story of her daughter’s autism diagnosis, the battle for insurance reform, and the grit it took to open a rural ABA clinic where services were lacking. From misconceptions held by payors to the harsh realities of provider reimbursement, Anna brings 15+ years of experience, advocacy, and passion to the mic.Whether you're a provider...2025-06-0910 minTim Talks: Behavioral HealthTim Talks: Behavioral HealthEpisode Title Daniel Blank: Building the ABA Revolution with People-First PrinciplesIn this compelling episode of Tim Talks, host Timothy Zercher sits down with Daniel Blank, Founder and CEO of ABA Revolution. With decades of experience and a fresh new vision, Daniel shares how he's reimagining ABA therapy from the ground up. The conversation touches on the painful realities of high turnover, underpaid RBTs, and the dangers of prioritizing profit over people. Daniel discusses his people-first philosophy, bold tech integrations (including robots!), and why he believes ethical staffing is the future of autism care. If you're ready to rethink what quality really means in ABA, this episode is a must-listen.2025-06-0913 minTim Talks: Behavioral HealthTim Talks: Behavioral HealthMatthew Harrington, BCBA | Ethical Marketing for ABA: Why Silence Can Be HarmfulIn this episode of Tim Talks: ABA Therapy, host Timothy A. Zercher sits down with Matthew Harrington, BCBA and founder of ABA Digital Marketing Agency, to challenge a controversial idea: Is it unethical NOT to market your ABA practice?Matthew brings a rare blend of clinical experience and marketing insight to the table, exploring:Why ethical marketing matters more than ever in ABAThe biggest myths about local outreach and referralsHow to scale without depending on paid adsWhy clinical outcomes should drive your messagingThe #1 shift he wishes all ABA businesses would make...2025-06-0609 minTim Talks: Behavioral HealthTim Talks: Behavioral HealthSean Yocum, MA, BCBA, LBA | From Family Insight to Field Reform: Redefining ABA’s Gold StandardWhat happens when lived experience meets clinical expertise? In this episode of Tim Talks: ABA Therapy, host Tim Zercher sits down with Sean Yocum—ABA clinician, podcast host, baseball coach, and passionate advocate for family-centered care in behavior analysis.Sean shares how growing up with an autistic sibling shaped his drive to reform the field. From questioning outdated clinical standards to pushing for purpose-driven company culture, Sean doesn't hold back.You’ll hear:Why generalization and caregiver training must become the new gold standardHow shaping applies far beyond therapy sessions—even on the baseball fieldW...2025-06-0615 min