Shows
Open For Business - SHE - EO Style!Profit, Frameworks, and Friendships: A SHE-EO Power HourWelcome to Open for Business SHE-EO Style, where we empower female entrepreneurs with the insights and strategies they need to thrive. I’m Toby Ferrel, your host and business coach, dedicated to helping women succeed in their business journeys. Today, I am having a conversation with my bestie Mary Anne Cipressy, owner of What's Up SWFL and Teach Me Social about profitability strategies, her signature framework the Sandwich Content Creation and she actually flips the script and interviews me a bit! To reach MaryAnne Cipressy: MCipressy@whatsupswfl.netTo learn more abo...
2025-08-261h 07Open For Business - SHE - EO Style!Plan Protect Prevail - Hurricane Preparedness for Your BusinessHurricane season won’t wait — but you can still get ahead of it right now.Here’s what you missed and how to catch up in under an hour:Your Free Tools:These handouts are exactly what we covered live — use them to plug gaps, protect your income, and avoid surprises.• Business Inventory Checklist — Track every asset, so you’re not stuck fighting insurance later.Download• Marketing Continuity Checklist — Keep customers spending when your doors are closed.Download• Business Continuity Plan Worksheet — Step-by-step prompts to map out what to do before and after ...
2025-08-111h 32Open For Business - SHE - EO Style!Unshakeable Direction: Your First Step to Profit & JoyWelcome to Open for Business SHE-EO Style, where we empower female entrepreneurs with the insightsand strategies they need to thrive. I’m Toby Ferrel, your host and business coach, dedicated to helping women grow profitable businesses they love and that love them back! Today's episode, originally presented as our "Your Profit System Step 1: Gaining Unshakeable Business Direction and Stop Guessing" Masterclass, I dive deep into the essential foundations for a truly profitable and joyful business. If you've ever felt like you're guessing your way through your entrepreneurial journey, working hard but not seeing the consistent results or cl...
2025-07-0647 minOpen For Business - SHE - EO Style!SM Marketing Tips, Tricks and Strippers? - Oh My!Episode Summary:In this episode, Toby Ferrel and marketing expert Mary Anne Cipressy delve into the world of marketing, providing actionable advice for businesses of all sizes. From being prepared to pivot with the constant changes in social media marketing, best practices for facebook ads.Guest Bio:With over 15 years of small business ownership under her belt, Mary Anne knows the ins and outs of the entrepreneurial rollercoaster. She’s not just a business owner; she’s your friendly neighborhood marketing strategist. Navigating the digital marketing maze can be a wild...
2025-02-1050 minOpen For Business - SHE - EO Style!Start 2025 with Confidence!Welcome to Open for Business SHE-EO Style, where we empower female entrepreneurs with the insights and strategies they need to thrive.
I’m Toby Ferrel, your host and business coach, dedicated to helping women succeed in their business journeys. Today, we’re talking with Dr. Kasi Lacey, a former C-suite executive turned coach, empowers women to own their self-worth. We discuss common barriers like imposter syndrome and perfectionism, and how to overcome them through self-awareness and strategies like challenging limiting beliefs and building supportive networks. Dr. Lacey shares practical advice for women to assert their value in thei...
2025-01-1330 minOpen For Business - SHE - EO Style!My Personal Framework that I Use to Stop Quitting on My GoalsWelcome to Open for Business SHE-EO Style, where we empower female entrepreneurs with the insights and strategies they need to thrive.
I’m Toby Ferrel, your host and business coach, dedicated to helping women succeed in their business journeys. Today's episode is a replay of my latest webinar: Goal-Setting Resilience Framework.
My personal framework outlining the steps I take when setting goals so that I am less likely to quit on myself and my goals.
I hope you enjoy and I invite your comments and feedback!
...
2024-11-1844 minOpen For Business - SHE - EO Style!Shifting the Script: Money Mindset Strategies for Female EntrepreneursWelcome to Open for Business SHE-EO Style, where we empower female entrepreneurs with the insights and strategies we need to thrive.
I’m Toby Ferrel, your host and business coach, dedicated
to helping women succeed in their business journeys. Today, we’re talking with Money Mindset Coach Wendy Muzzy!
About Wendy Muzzy:
Wendy Muzzy is a money mindset expert who teaches women how to transform their relationship with money so they can create, build, and sustain wealth.
With a lighthearted, positive approach rooted in acceptance and non-judgment, clients rece...
2024-11-1137 minOpen For Business - SHE - EO Style!Is your Business Prepared for the Dock Worker Strike?Welcome to Open for Business SHE-EO Style, where we empower female entrepreneurs with the insights and strategies they need to thrive.
I’m Toby Ferrel, your host and business coach, dedicated to helping women succeed in their business journeys. Today, we’re tackling a critical issue: how to navigate inventory shortages and supply chain disruptions caused by the eastern seaboard dock strike.
Products coming from Europe, Africa, and Central and South Americas will not reach the retailers and service business needing these goods in order to stay afloat. The indu...
2024-10-0354 minOpen For Business - SHE - EO Style!Psychological Triggers: The Hidden Keys to CTA SuccessEpisode Description: Welcome to another episode of “Empower Your Business,” the podcast dedicated to helping female entrepreneurs thrive in their business journeys. In this episode, we dive into the crucial topic of Calls-to-Action (CTAs). Whether you’re looking to generate leads, engage on social media, or drive sales, a well-crafted CTA can make all the difference.
In This Episode, You’ll Learn:
The different types of CTAs and how to use them effectively.
Key strategies for creating compelling CTAs that drive action.
Real-life examples of successful CTAs, including a case study from Marie’s Boutique.
The psychologic...
2024-09-0913 minOpen For Business - SHE - EO Style!Networking Beyond the RoomIn this episode, we’re diving into a clip from my recent webinar, “Networking Beyond the Room: Facebook Groups for Entrepreneurs.” Discover the rise of online networking and the incredible power of Facebook groups. Plus, learn key strategies for effective engagement that can transform your business connections. Tune in and elevate your networking game!
Connect with Me:
Host: Toby Ferrel
• LinkedIn
• Join my Facebook Group: SHE-EO Support Circle
• Website
Work With Me:
Schedule a free consultationwith me to see how coaching can help you, whether it’s 1:1 or...
2024-09-0311 minOpen For Business - SHE - EO Style!Unlocking Marketing Secrets: Email, Social Media & Website WinsEpisode Summary:
In this episode, Toby Ferrel and marketing expert Mary Anne Cipressy delve into the world of marketing, providing actionable advice for businesses of all sizes. From crafting a solid marketing plan to navigating the complexities of social media, listeners will gain valuable insights to boost their business growth.
Key Topics:
Building a Strong Foundation:
The crucial role of a marketing plan within a comprehensive business plan.
Conducting thorough competitor analysis to inform your strategy.
Defining your target audience and setting achievable goals.
Budgeting for marketing efforts and understanding the value...
2024-08-1949 minOpen For Business - SHE - EO Style!Are You Sabotaging Your Financial Future? Discover the Truth!In this episode of “Open for Business: SHE -EO - Style,” host Toby Ferrel welcomes her dear friend and financial coach, Kimberly Flory, also known as the Debt-Free Pharmacist. Kimberly shares her insights on the most common financial challenges women face and how they can overcome them. The conversation highlights the importance of financial confidence and involvement in managing finances, especially for women entrepreneurs.
Key Takeaways:
Common Financial Challenges: Kimberly discusses the lack of confidence and knowledge as major financial challenges for women.
Building Confidence: Strategies to gain financial confidence and make informed decisions.
Involvement in Financ...
2024-08-1237 minOpen For Business - SHE - EO Style!Do You Own Your USP?In this episode, we dive deep into the art of crafting a powerful introduction that leaves a lasting impression. We'll uncover the secrets to owning your unique selling point (USP) and transforming it into a compelling conversation starter.
Learn how to identify your USP, the core of your professional identity, and how it sets you apart from the competition. We'll guide you through interactive exercises to define your USP and craft a memorable introduction that grabs attention, showcases your expertise, and inspires action.
Whether you're a seasoned networker or just starting out, this episode will...
2024-08-0536 minOpen For Business - SHE - EO Style!Don't Let Your Business Die with this Fatal MistakeHey there, welcome to Open For Business SHE -EO Style!
This is the podcast where we fling open the doors to the world of business, doing it the SHE - EO way! That means we're here for the women who hustle, the dreamers who build, and the leaders who are ready to rewrite the rulebook.
I'm your host, Toby Ferrel I am the owner and SHE- EO of Toby Ferrel & Associates and I'm here to be your guide, cheerleader, and your business bestie.
So, grab your coffee...
2024-07-2955 min
Open For Business - SHE - EO Style!Watch Me Quit! Watch Me Succeed
Has this ever happened to you? You decide to take action toward your goal and your are steaming through and finding success when all of a sudden, your mind set shift and BAM! you are out - you QUIT! Well this happened to me and take a look what I did about it.
2024-07-0702 min
Open For Business - SHE - EO Style!What Does Your Goal Smell Like?
What does Your Goal Smell Like? Mine smells like Lavender, Orange and Lemon Essential Oils!
2024-07-0704 min
Open For Business - SHE - EO Style!Are You emotionally Tied to Your Goals?OPEN FOR BUSINESS 1.1 - Are you emotionally tied to your goal? I am talking your BIG Goal! This is part of the framework (I wrote) to stop quitting on you and your goals. A 5 step framework that will be released shortly. DREAM big!
2024-07-0703 min