Shows
Startup Project: Build the futureAward-Winning Industrial Designer on How to Design Great Hardware Products at Scale? | Todd Bracher Founder of Betterlab | Startup Project #99Join host Nataraj as he sits down with Todd Bracher, founder of BetterLab, an industrial design firm partnering with scientists and innovators to create game-changing products. Previously Executive Creative Director and Design Partner at Human Scale, Todd has also collaborated with iconic brands like Issey Miyake, Herman Miller, and 3M. A two-time International Designer of the Year and recognized by Wallpaper Magazine as a Top 100 Global Design Influencer, Todd shares his insights on the intersection of design, science, and technology.About the Episode:This episode explores the world of industrial design through the lens of...2025-04-2847 min
The Resilience ReportSustainable Design: Using Science to Solve Global Challenges ft. Todd Bracher (Chief Design Advisor, Industrial Designer)Todd is the founder of BRACHER, an Industrial Design and Advisory firm. With over 25 years of experience, Todd integrates design, science, and business to drive sustained growth. He has launched over 200 products, secured two dozen patents, and a three-time International Designer of the Year recipient. Known for guiding strategic differentiation and navigating disruption, Todd is a sought-after advisor for top brands and startups. In 2022 he launched Betterlab to champion science-based design. Residing in New York, Todd is a dedicated father committed to making a positive impact.In this episode, Todd shares his insights on how design extends...2025-04-1636 min
The Balancing Act with Andrew Temte, PhD, CFAAchieving Excellence in Product Design (with Todd Bracher)What happens when businesses don't take product design seriously? What are the benefits of investing in design resources? Why haven't we made more progress toward solving big societal challenges and how can solve them through innovation and design?
To help answer these questions, we have Todd Bracher joining us today on The Balancing Act Podcast. Todd is the founder of BetterLab, a science-based design platform addressing global challenges through innovative solutions. Todd’s work at BetterLab and his award-winning design firm BRACHER has transformed industries, creating impactful products for major brands worldwide.
Tune into episode 187 to...2025-04-0328 min
Business as UNusualEmbracing Purpose Driven Design and Innovation with Todd BracherIn this episode of Business as UNusual, host Alicia speaks with Todd Bracher, the founder of BetterLab. They explore the importance of purpose-driven design and its potential to revolutionize industries. Todd shares his insights on contextual-based design and the critical role of sustainability in modern business. Discover how aligning design with ecosystem dynamics and human-centered needs can lead to transformative outcomes.Topics discussed in this episode:Defining success in the context of sustainable innovationThe role of design in everyday life and problem-solvingPurpose-driven design: What it means and why it mattersOvercoming fears and embracing risk in...2025-03-3118 min
Innovative Entrepreneurs PodcastEpisode 92: Merging Design & Science: How Todd Bracher is Disrupting Innovation & Problem-SolvingHey, entrepreneurs! Welcome back to the Innovative Entrepreneurs Podcast, where we bring you the brightest minds in business, design, and strategy. I’m Erica Bailey, and today’s guest is Todd Bracher, a globally recognized industrial designer, strategist, and thought leader in innovation. Todd has spent years at the intersection of design, science, and problem-solving, working with Fortune 500 companies to create solutions that are both beautiful and deeply functional. From sustainable product development to workplace innovation, Todd’s insights are game-changing for any entrepreneur looking to redefine their industry.Get ready for a powerful conversation on how innova...2025-03-2151 min
The Samuele Tini Show - where business, innovation, and sustainability convergeDesigning Sustainability: Innovation You Didn't Know You Needed | S.2 E.2Join host Samuele Tini in this fascinating conversation with Todd Bracher, renowned designer and innovator, exploring how design is not just about beauty but about solving real-world problems sustainably. From creating the world’s most sustainable office chair to pioneering health innovations like UVC hand sanitizers and myopia-fighting glasses, Todd reveals how integrating design early into business processes can drastically transform sustainability. Discover why scale is crucial and how Todd’s Better Lab is bridging the gap between science and practical design to revolutionize everyday life.
2025-03-1932 min
REDACTED:46: You Can't Do An Opera On Your Own with Marius MykingSend us a textToday, the (REDACTED) team welcomes Marius Myking, the Norway-based Director Of Product Design for international architecture and design firm Snøhetta.From Marius’s quest to cover rent in the big Apple, To Snøhetta’s discovery of a need for an internal product design department. We chat with Marius about what makes Snøhetta design tick, how industrial design can enhance an architectural firm and how Snøhetta’s collaborative approach enhances design and client outcomes.Hosted by Fraser Greenfield and Louis Mills with guest, Marius Myking from Snøhetta.2025-03-0545 min
Actual PeopleS2E12 - A Vision for The Next-Gen Economy through the lens of Essentialist DesignEach creative discipline offers a piece of the puzzle of human creativity. In this episode, host Chauncey Zalkin sits down with three time "International Designer of the Year" award winner and Fast Company board member Todd Bracher to talk about how we can shift the emphasis from needless crap to creating a better future for everyone from an essentialist design perspective.Inside the episode:The value of crossing disciplines to bring more power to great ideas — and your career. Why ditching outside experts is a big mistake companies increasingly make at their own peril.How A.I...2025-02-1144 min
On Brand with Nick WestergaardContext is King: Designing with Purpose and ImpactTodd Bracher, founder of BRACHER, is a leading industrial designer and strategist with 25+ years of experience. He shares how he blends design, science, and business to drive innovation, launch groundbreaking products, and advise top brands on differentiation. We discussed all of this and more this week on the On Brand podcast.About Todd BracherTodd Bracher founded BRACHER, an Industrial Design and Advisory firm. With over 25 years of experience, Todd integrates design, science, and business to drive sustained growth. He has launched over 200 products, secured two dozen patents, and a three-time International...2025-02-0328 min
Product Chats PodcastRevolutionizing Design Through Context with Todd Bracher
What does it take to create truly differentiated products in a competitive market?
In this episode, host Rebecca Kalogeris sits down with Todd Bracher, founder of BRACHER and a leader in the world of industrial design and strategic innovation. With over 25 years of experience collaborating with iconic brands like 3M, Georg Jensen, and Issey Miyake, Todd introduces the concept of contextual design—a method that goes beyond aesthetics to consider the broader ecosystem of user needs, market dynamics, and organizational goals.
Todd shares insights from his new book, Design in Context: A Framework for Stra...2024-12-0643 min
Material Matters with Grant GibsonTodd Bracher on light (and designing Net Positive products).Todd Bracher is a US-based product designer who has worked with brands such as Humanscale, 3M, Herman Miller, Georg Jensen and Issey Miyake through his eponymous studio, winning a slew of awards along the way. More recently, he created another company, Betterlab, in which he collaborates with scientists and innovators to, in his words, ‘shape emerging research and foundational technologies into game-changing products’. The company has taken a particular interest in the potential of light, for medical and other, perhaps unexpected, uses. Todd’s latest project is a book. Design in Context, which is out now, ill...2024-11-121h 06
Future FactoryUnderstanding the Design Process | Todd BracherIn this conversation, Todd Breacher discusses the multifaceted nature of design, emphasizing that true beauty in design goes beyond aesthetics to encompass functionality, market viability, and strategic business alignment. He shares insights on the challenges of bringing ideas to market, the importance of understanding customer needs, and the role of industrial design in bridging the gap between concept and product. Todd also highlights the significance of licensing versus building products in-house and provides a compelling case study on addressing myopia through innovative design. The discussion concludes with practical tools for market validation and the critical role of design in...2024-11-0125 min
High StakesLeverage IP For A Winning Exit | Todd Bracher & Paige SoyaHow do you leverage intellectual property for M&A?In this episode of High Stakes, Todd Bracher joins Paige Soya to answer. With over 20+ years experience in building great products, Todd believes that the world’s biggest problems already have solutions, but they need the right design approach to shine.They discuss:- how better design can give your patent the moat it needs- TRLs and IP litigation attorneys- making a product market-ready Do...2024-10-2425 min
Break Some DishesLIVE from NeoCon: Part 1 - Designing for the future.And we're LIVE! Ok, we decided to do something a little different...during NeoCon we managed to do a series of podcasts LIVE from the OFS showroom in Chicago. These conversations were incredible and we are so excited to finally share them with you! In today's episode, you'll hear from:
Lauren Perich | Senior Designer | Studio O+A
Todd Bracher | Founder & Creative Director | Todd Bracher Studio
Carolyn Clark Beedle | Director Audience Development | One Workplace
These amazing guests sat down to discuss rethinking materials, reimaging the design process, and how the design community just might be the best group to give our...2022-08-0350 min
Break Some DishesThe Evolution of Truth in DesignTodd Bracher and Tina Cheng are industrial designers in Todd Bracher Studio, but they are so much more than that. They are design strategists, game changers and innovators, and they challenge clients to break some damn dishes. With a multi-disciplinary team, they bring science to design. They are philosophic and thoughtful as well, and their science is not without poetry and art. Todd tells us that a tree is truthful design. It is part of it's eco system. A car or a table are opinions, and we tend to agree. Todd and Tina are in search of truthful design and...2021-03-2341 min
The Powell MovementMike Hattrup, Pro Skier, LegendMike Hattrup is another living legend. He was part of “The Good Squad”, on the US Freestyle Team, and a star Blizzard of Aahhh’s, and a longtime pro skier who turned telemark and backcountry badass. On the podcast we talk about hurting himself again, all things Greg Stump, K2, stretching college out 7 years, the death of tele, and a lot of skiing. It’s another DO NOT MISS episode. Mike Hattrup Show Notes: 3:00: Getting hurt again, Pieps, growing up in Seattle 9:00: Talented athletes, Crystal Freestyle Camp, and the extending college plan 16:00: Th...2020-11-301h 05
HandCut RadioHow Alice Walsh grew Alice Made This... | #014Alice Walsh is the founder of Alice Made This, a modern accessories and jewellery brand that champions British manufacturing and precision engineering. A former industrial and product designer, Alice began her career working at Tom Dixon, before freelancing for various design studios and ultimately deciding to do her own thing.A struggle to find suitable cufflinks for her husband to wear to their wedding inspired her to start making some that were up to scratch, using British workshops, materials and techniques. That was in 2012, and since then, Alice has turned Alice Made This into one of independent...2019-08-2148 min
The Design Of Business | The Business of DesignS6E12: Todd BracherTodd Bracher is founder and creative director of Todd Bracher Studio.2019-05-1428 min
Clever with Amy DeversEp. 50: Todd BracherStrategic designer Todd Bracher regales us with tales of a serendipitous ten-year journey, living, loving and learning through Europe, on the way to launching his namesake studio in Brooklyn. Plus, he walks us through what the hell “strategic design” even means, schools us on the concept of “irreducible complexity” and explains his creative approach which he refers to as “essentialism.” Early on, he showed up to a big pitch meeting way overdressed, and now he keeps a poet on standby.Images and more from our guest!Please say Hi on social! Twitter, Instagram and Facebook - @CleverPod...2018-02-061h 07
CleverEp. 50: Todd BracherStrategic designer Todd Bracher regales us with tales of a serendipitous ten-year journey, living, loving and learning through Europe, on the way to launching his namesake studio in Brooklyn. Plus, he walks us through what the hell “strategic design” even means, schools us on the concept of “irreducible complexity” and explains his creative approach which he refers to as “essentialism.” Early on, he showed up to a big pitch meeting way overdressed, and now he keeps a poet on standby. Images and more from our guest! Please say Hi on social! Twitter, Instagram and Facebook - @CleverPod...2018-02-061h 11