Shows
Fireside Product ManagementUnpacking the famous Amazon PRFAQ FrameworkIn this episode of Fireside PM, I had the privilege of interviewing Marcelo Calbucci, a seasoned entrepreneur, tech leader, and author of The PRFAQ Framework: Adapting Amazon’s Innovation Framework to Work for You. Marcelo’s extensive career spans over two decades, including roles at Microsoft, founding multiple startups, and leading teams at Amazon, where he embraced the PRFAQ framework as a transformative tool for product strategy and innovation.We delved into his journey, the essence of PRFAQ, and how this framework can revolutionize the way product managers and teams think about strategy and alignment.From...
2025-01-2248 min