Shows
5 Random QuestionsFuneral Faux Pas, Long Term Criminal Minds, and More with Tom WebsterOn this week's 5 Random Questions is Tom Webster, partner at Sounds Profitable and a purveyor of podcasting, stats, and jokes.Tom's topics include funeral faux pas, an Italian love story that also has a future crime in store, why regrets can be the best thing to happen, and more. Let's jump in!Answering the questions this week: Tom Webster Tom Webster is a Partner at Sounds Profitable, dedicated to setting the course for the future of the audio business. His interests include podcasting, stats and jokes. Tom is a Podcasting Hall of Fame...2025-05-0844 min
The Spoken WorldThe Converging Worlds of Audiobooks, Podcasting & Publishing With Tom WebsterHow can publishers build bridges to connect listeners across multiple formats? In his Parix Audio Day 2025 keynote presentation, Tom Webster with Sounds Profitable suggests ways that podcasting monetization models might be transferable to the audiobook market.A 25-year audio research veteran, Tom Webster has been a co-author and driver behind some of audio’s most influential studies, including the Infinite Dial® series; Share of Ear®; and The Podcast Landscape.2025-04-1125 min
Podcasting 2.0Episode 215: Traffic and Weather on the 8'sPodcasting 2.0 March 21st 2025 Episode 215: "Traffic and Weather on the 8's"
Adam & Dave Talk with Tom Webster of Sounds Profitable about the future of podcasting
ShowNotes
We are LIT
From Sounds Profitable - Tom Webster
Tom Webster on the Podcast Consumption - Podcasting 3.0
The whole conversation omitted one thing: It's always the content
The most powerful term in broadcasting today is WHEREVER YOU GET YOUR PODCASTS
One button joy = radio and the joy is time temp and traffic LOL
Serendipity on the ra...2025-03-211h 34
Podcast PerspectivesFinding Your Audience: Sounds Profitable's Tom WebsterHow do you grow your podcast audience?Tom Webster is a partner at Sounds Profitable and has spent over 25 years researching audio. He joins the podcast to discuss his new book, “The Audience is Listening.” Tom shares his insights into understanding and developing podcast audiences, He and I explore listener behaviors, the challenges of monetizing smaller shows, and what metrics should be looked at to gauge success. Tom also describes the growing trend of video content in the podcasting world.You can find Tom at soundsprofitable.com and a print or audio copy...2025-02-0542 min
Happy Hour with Julie and LizEp. 176: Julie and Liz talk to Michelle Webster, Wife of J6 political prisoner Tom WebsterJulie and Liz talk to Michelle Webster, wife of Tom Webster, who was sentenced to 10 years for a physical confrontation with a DC cop on Jan 6. Hear what DOJ and Judge Mehta did to this former Marine and NYPD police officer.Donate to: GIVESENDGOTom Webster exculpatory video2024-12-1358 min
Right About Now with Ryan AlfordMastering Podcasting: Crafting a Podcast to Grow and Engage Your Audience with Tom WebsterRight About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.Resources:Right About Now NewsletterFree...2024-11-0549 min
School of Podcasting - Podcast Tips to Plan, Launch, Grow Your PodcastTom Webster: The Importance of Editing Your ShowIn this episode of the School of Podcasting (episode 949), we get some great insights from media research expert Tom Webster. With a focus on optimizing podcast content and strategy, Tom and Dave explore common pitfalls that podcasters face, particularly the importance of engaging content from the outset. They discuss practical tips on improving podcast narrative and editing, handling advertiser concerns, and leveraging audience feedback to refine your podcast. Whether you're a seasoned podcaster or just starting, this episode provides valuable lessons on creating captivating content that resonates with listeners and satisfies advertisers. Don't miss the unique strategies and actionable...2024-09-1637 min
BuzzcastBuilding a Big Podcast with Tom Webster's New Book!Send us a textIn this snapcast, we are joined by Brian as we dive into Tom Webster's latest release, "The Audience is Listening: A Little Guide to Building a Big Podcast." With his wealth of experience in podcast research and captivating presentation style, Tom's new book promises to offer practical strategies that will help sustain podcast growth!Support the showContact Buzzcast Send us a text message Tweet us at @buzzcastpodcast, @albanbrooke, @kfinn, and @JordanPods Thanks for listening and Keep Podcasting!2024-07-2605 min
The Bigger Life PodcastFrom Engineer to Venture Capitalist: Tom Wilkinson's Pivot to Purpose-Driven InvestingIn this episode of the Beyond Net Worth Podcast, host Ben welcomes his friend, Tom Wilkinson, a managing partner at a venture capital fund. Tom shares his unique journey into venture capital, bypassing the traditional Ivy League route. He emphasizes the importance of grit, tenacity, and integrity in entrepreneurial success, highlighting his own experiences and the lessons he's learned. The conversation delves into the venture capital world, discussing strategies, challenges, and the importance of aligning with investors with a long-term vision. Tom also opens up about personal struggles and the significance of faith and family in his life. The...2024-07-131h 02
Keep OptimisingAdvertising: Podcast Ads Are Your New Secret Weapon to Increase Sales with Tom Webster, Sounds ProfitableTom Webster is a partner at Sounds Profitable, the leading voice of significance for the digital audio industry, devoted to growing the podcast sector through audio insights, education and connections. They produce the must-consume research on podcast advertising, and are probably the only newsletter I read religiously. In this episode, we discuss: Why podcast listeners are your ideal audience How to track your ad performance effectively The best types of podcast ads for your brand Crafting ads that resonate with listeners Dive in: [03:10] 30-year media research career transitioned to podcasting. [07:09] Podcasti...2024-06-1932 min
Tom Bradshaw - InfinityTom Bradshaw - Infinity Episode 16, Summer Bosh Up! 2024 [June 2024]Tom Bradshaw
Infinity
Embracing The True Sounds Of Trance
Without Boundaries
Every 2nd Saturday Of The Month
22.00 - 0.00 (Uk Time)
23.00 - 1.00 (CEST)
Trance Energy Radio
https://trance-energy.org/
This month,
Expect plenty of energy,
As I head into mix dropping some reworked, remixed, underground & timeless, summer trance classics, with a few cheeky Live mash ups and edits from myself!
I present you,
Infinity Summer Bosh Up! 2024..
Hope you enjoy, turn it up!
Tracklistings
01.Binary Finary - 1998 (Victor Ruiz Remix) [Armada Music] (Tom Bradshaw Intro Edit)
02.Thomas Bronzwaer - Close Horizon (Giuseppe Ottaviani Remix) [Vandit]
03.Paul Webster - Corruption [Armada Captivating]
04...2024-06-092h 04
On Brand with Nick WestergaardEpisode 500: Tom Webster on Podcasting TodayThis week on the 500th episode of the On Brand podcast, I talk to audio research veteran Tom Webster. He shared his state of the podcasting industry, audience research insights, and the various touchpoints in the podcast brand experience. He even told a story about Tom Jones! Don't miss this very special episode of Blossom. Er, I mean — a very special episode of On Brand. And, thank YOU for listening.About Tom WebsterTom Webster is a partner at Sounds Profitable, the leading voice of significance for the digital audio industry, devoted to...2024-03-0432 min
Tom Bradshaw - InfinityTom Bradshaw - Infinity 005 [July 2023]Tom Bradshaw
Infinity
Embracing The True Sounds Of Trance
Without Boundaries
Every 2nd Saturday Of The Month
22.00 - 0.00 (Uk Time)
23.00 - 1.00 (CEST)
Trance Energy Radio
t-er.org/
Tracklistings
1.Ayda van Helden - Queen Of Hearts (Instrumental Mix) [Sundance]
2.Sean Mathews - Set Me Free [FSOE]
3.Daxson - Before It’s Lost [FSOE]
4.Schiller ft. Peter Heppner - I Feel You [Aly & Fila Remix] [Sleepingroom Musik]
5.Des Mitchell - Welcome To The Dance (Connor Woodford Rework) [White Label]
6.Craig Connelly - Spicy Broth (Original Mix) [Kearnage]
7.Conor Holohan - Physical Universe [Subclture]
8.Mark Sherry - Space People [Outburst]
9.Paul Webster & No-So...2023-07-092h 02
Archery Talk 101E104. Interview with Tom Webster of Cowboy Bowfishing Charter.
Today on archery talk 101 podcast #104 we talk with Tom Webster of Cowboy Bowfishing Charters.
🏹We talked about how he got started in running bowfishing charters.
➡️When you think of bowfishing Wyoming is a place that has some great lakes to go after some different types of carp.
➡️You can go bowfishing for mirror carp and common carp.
You can contact Tom on his website if you want to go on an adventure.https://www.facebook.com/cowboybowfishing
🙏Thank you for listening to our podcast! If you've enjoyed the show and want to suppor...2023-06-192h 04
Murder SheetThe Delphi Murders: A Conversation with Tom WebsterThe Murder Sheet spoke with Tom Webster, who has done numerous thoughtful and informative Youtube videos on the Delphi case.Check out Tom's channel here: https://www.youtube.com/c/TomWebsterChannelDonate to Abby and Libby's respective scholarship funds here:http://www.cfcarroll.org/abigail_williams_scholarship_fund_ca.html#gsc.tab=0http://www.cfcarroll.org/liberty_german_scholarship_fund_ca.html#gsc.tab=0Follow the Murder Sheet on social media:FacebookTwitterInstagramAnd send tips to murdersheet@gmail.com.The Murder Sheet is a production of...2022-10-271h 43
Subject MatterS7 EP1 Tom Webster: Why It’s Time For Audio To Take On TikTokTom Webster loves podcasts, which explains why he’s so good at them. Here Tom downloads his wisdom on getting great at interviews, and how he learnt from the best.Ben and Tom get into why growing up listening to radio greats like Larry King sparked a passion for connection through audio, his research on the future of podcasting, and unlocking the power of podcasts on a global scale.You’ll also hear Tom’s unique takes on the lack of audio options for younger listeners and why it’s time audio challenged TikTok to amplify...2022-10-0550 min
Ampel AudioHear the Experts Here - Tom Webster (Sounds Profitable)Ampel presents the first of our "Hear the Experts Here" proudly featuring Tom Webster. Tom is probably the leading podcast industry market researcher with 25 years experience and 18 years in podcasting. After beginning in radio, Tom has dedicated his career to being an advocate for podcasting and contributed to building the podcast industry leading hundreds of audience research projects on six continents, including the audio industry's benchmark Infinite Dial study. In 2022, Tom joined Bryan Barletta at Sounds Profitable to continue to grow the podcast industry with the best in tech and research. Ampel GM Michelle Lomas interviewed Tom as part...2022-09-2614 min
Six Pixels of Separation PodcastSPOS #845 - Tom Webster On The Future Of PodcastingWelcome to episode #845 of Six Pixels of Separation - The ThinkersOne Podcast. Here it is: Six Pixels of Separation - Episode #845. If you ever need to know anything about the state of Podcasting (or where it's going), just ask Tom Webster. Tom has a new role as Partner at Sounds Profitable, dedicated to setting the course for the future of the audio business. He is a 25-year veteran audio researcher and trusted advisor to the biggest companies in podcasting, and has dedicated his career to the advancement of podcasting for networks and individuals alike. He has been...2022-09-1851 min
The DB Media NetworkProgrammatic Advertising in Podcasting: Dispelling Myths and Embracing Opportunities with Tom WebsterTom Webster, partner at Sounds Profitable, and Danny discuss the latest findings from Sounds Profitable's studies on podcast advertising. They also talk about the growth of the podcasting industry and how podcast ads can be more effective.Tom and Danny discuss the recent Podcast Movement conference and the After These Messages report. Tom shares that the report is one of the strongest studies he's ever worked on, and that the conference was a great opportunity for people in the podcasting industry to come together and discuss important issues. Danny asks about the biggest changes Tom has seen...2022-09-0938 min
Pod ChatProgrammatic Advertising in Podcasting: Dispelling Myths and Embracing Opportunities with Tom WebsterTom Webster, partner at Sounds Profitable, and Danny discuss the latest findings from Sounds Profitable's studies on podcast advertising. They also talk about the growth of the podcasting industry and how podcast ads can be more effective.Tom and Danny discuss the recent Podcast Movement conference and the After These Messages report. Tom shares that the report is one of the strongest studies he's ever worked on, and that the conference was a great opportunity for people in the podcasting industry to come together and discuss important issues. Danny asks about the biggest changes Tom has seen...2022-09-0938 min
Podnews Weekly ReviewTom Webster tells us that "creators" are mainly white men under 45 but where are the women? Bloomberg say Spotify's podcast strategy is failing!? Squadcast launch all new v5 and Voiceworks partners with Crowd Network on the Sports Network.Special GuestsTom Webster- Sounds ProfitableZachariah Moreno & Rock Felder - SquadcastSophie Hind & Jim Salveson - VoiceWorksShow NotesSounds Profitable released The Creators, a study of the people who create podcasts. Tom Webster revealed that US podcast creators are more diverse than the US population, but are significantly younger and more male. Most own both Android and iOS devices, though more than four in ten podcast creators have been listening to podcasts for under a year. You can download the full report here.Bloomberg Businessweek posts Spotify’s Billion-Dollar Bet on Podcasting Has...2022-07-011h 11
Sounds Profitable: Articulo NarradoUna historia de tres rankers | Tom WebsterHay varias formas de estimar la audiencia de un podcast. Pero, ¿cuál es el camino correcto? ¿Hay una manera correcta? Tom Webster analiza tres rankings de podcasts recientes y lo que podemos aprender al compararlos. Creditos: Escrito por Tom Webster Editado por Evo Terra Ingeniería de audio por Evo Terra Sounds Profitable tema escrito por Tim Cameron Sounds Profitable: Articulos Narrado es una producción de Sounds Profitable. Para obtener más información, visite soundsprofitable.com.Ver omnystudio.com/listener para obtener información sobre privacidad.2022-06-0715 min
Sounds Profitable en EspañolUna historia de tres rankers | Tom WebsterHay varias formas de estimar la audiencia de un podcast. Pero, ¿cuál es el camino correcto? ¿Hay una manera correcta? Tom Webster analiza tres rankings de podcasts recientes y lo que podemos aprender al compararlos.
Creditos:
Escrito por Tom Webster
Editado por Evo Terra
Ingeniería de audio por Evo Terra
Sounds Profitable tema escrito por Tim Cameron
Sounds Profitable: Articulos Narrado es una producción de Sounds Profitable. Para obtener más información, visite soundsprofitable.com.Ver omnystudio.com/listener para obtener información sobre privacidad.See omnys...2022-06-0715 min
Sounds ProfitableWhat To Expect When You’re Expecting Tom Webster (To Join Sounds Profitable)Today on the show, Arielle Nissenblatt chats with soon to be Sounds Profitable partner, Tom Webster. They discuss Tom’s entry into the audio world, what drives him to tell stories with data, how to be into statistics without being a “math” person, and our near and longterm plans for the company. Here’s our favorite idea from this conversation: Arielle asked Tom to go through the pillars that the team has outlined as important principles for the company and we break them down. This is a mission statement that we want the podcasting public to hold us to. Links: Tom Webst...2022-05-2222 min
BuzzcastPodcast Industry Insights with Tom WebsterSend us a textIn this episode, the hosts get fact-checked about Apple Podcasts episode artwork, discuss the new IAB Podcast Ad Revenue Study, and argue that it's not podcasts, but the listeners, that are the problem when it comes to ratings. Tom Webster also drops in to share some exciting news & actionable insights for the indie podcaster. Conan Shares His Theory About “The Daily” Podcast | Conan O’Brien Needs a Friendhttps://youtu.be/4ws7L3F8-kcTweets:https://twitter.com/mikiebarb/status/1524173124987674625?s=21&t=PNmHKyPt3-N8rN_B...2022-05-1356 min