Shows
Medical Consulting Group PodcastWhat COVID Taught Us About Medical Marketing in 2021If COVID-19 taught our team anything, it’s that past strategies for medical marketing should stay in the past. In 2021, it’s time to explore new ways of thinking that reflect what patients today are actually experiencing. In this episode, our team’s creative marketing experts identify 3 examples of 2021’s most relatable patient experiences and how we have converted those into profitable marketing opportunities. Remember, these are only a few examples of what we learned from COVID. Listen and use them to jump start your own new marketing mindset for 2021. Rather read our article...2021-03-0415 minMedical Consulting Group PodcastWhy ASCs Are Bringing Physicians & Hospitals TogetherIn this episode, Medical Consulting Group managing principals Stephen Sheppard and Robert McCarville explain the two unique sets of motivators behind why more physicians and hospitals are taking on ambulatory surgery center joint ventures. Kicking off with a brief but interesting history of joint venture ASCs [00:55], Steve and Rob discuss how time and technology have changed the way we think about outpatient surgery, and how ASCs will continue to be affected by shifts in the medical landscape, specifically COVID [10:10].If you would rather read about this topic, see our latest article published in the December 2020 issue of E...2020-12-0318 minMedical Consulting Group Podcast5 RCM Outsourcing Myths Stunting Your Revenue GrowthIn this episode, MCG Managing Principal Rob McCarville, Principal Erin Malloy, and Consultant Tonya LaRue debunk 5 myths about outsourcing revenue cycle management that are keeping practices and ASCs from looking into options that could increase their revenue.2020-09-1118 minMedical Consulting Group PodcastHow to Stay Plugged in Without 2020 National Medical Industry MeetingsThe pioneer behind every Medical Consulting Group podcast episode is YOU. How? That’s what our multi-specialized team of Medical Consulting Group managing principals and medical business consultants are here to explain. With the cancellation of yet another national medical industry meeting (AAO), now is the best time to remind listeners just how this podcast is designed to address and provide solutions to the medical business issues YOU are facing right now. Submit A Medical Business Question for Future EpisodesSubmit an issue affecting your practice or ASC to podcast@medcgroup.com, and...2020-07-3121 min