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Craft to CareerWorkshops Unleashed: How to Turn Your Craft into a Teaching Business with Lori McElwainHave you ever thought about teaching what you love — whether it’s quilting, crafting, or another creative passion? In today’s episode, I’m joined by Tori McElwain, quilter, educator, and author of Workshops Unleashed. We dive into Tori’s journey into quilting and teaching, how she transitioned into leading workshops, and why sharing your skills with others can open amazing doors for your business. Tori also shares her top tips for teaching workshops both in-person and online, what makes a workshop truly unforgettable, and why you don’t have to be a “perfect expert” to sta...2025-05-1650 minCraft To CareerWorkshops Unleashed: How to Turn Your Craft into a Teaching Business with Lori McElwainHave you ever thought about teaching what you love — whether it’s quilting, crafting, or another creative passion? In today’s episode, I’m joined by Tori McElwain, quilter, educator, and author of Workshops Unleashed. We dive into Tori’s journey into quilting and teaching, how she transitioned into leading workshops, and why sharing your skills with others can open amazing doors for your business. Tori also shares her top tips for teaching workshops both in-person and online, what makes a workshop truly unforgettable, and why you don’t have to be a “perfect expert” to sta...2025-05-1650 min
Craft to CareerWorkshops Unleashed: How to Turn Your Craft into a Teaching Business with Tori McElwainIn today’s episode, I’m joined by Tori McElwain, quilter, educator, and author of Workshops Unleashed. We dive into Tori’s journey into quilting and teaching, how she transitioned into leading workshops, and why sharing your skills with others can open amazing doors for your business. Links Mentioned: Workshops Unleashed Book by Tori McElwain Tori’s Website: The Quilt Patch by Tori Kajabi - My go-to for online education, courses, and memberships. FloDesk - Start your email marketing with the best provider! 2025-05-0250 minCraft To CareerWorkshops Unleashed: How to Turn Your Craft into a Teaching Business with Tori McElwainIn today’s episode, I’m joined by Tori McElwain, quilter, educator, and author of Workshops Unleashed. We dive into Tori’s journey into quilting and teaching, how she transitioned into leading workshops, and why sharing your skills with others can open amazing doors for your business. Links Mentioned: Workshops Unleashed Book by Tori McElwain Tori’s Website: The Quilt Patch by Tori Kajabi - My go-to for online education, courses, and memberships. FloDesk - Start your email marketing with the best provider! 2025-05-0250 min
Quilting on the SideSeason 4 RecapSend us a textIn this episode, Andi and Tori celebrate the conclusion of Season Four of their podcast, reflecting on the incredible journey they've had with their guests and the insights shared throughout the season. 👉 Don’t miss this inspiring conversation! Like, comment, and subscribe for more quilting stories, tips, and industry insights.Want to Support the Podcast and Unlock Exclusive Perks?Join our Quilting on the Side Patreon community! By becoming a patron, you'll gain access to behind-the-scenes content, bonus episodes, and exclusive resources to help y...2025-04-2927 min
Quilting on the SideGet a Mindset Boost with a Life CoachSend us a textIn this episode of Quilting on the Side, Andi and Tori welcome back Dara Tomasson, a life coach for quilters. They discuss the importance of emotional regulation, the shift from weight loss to mindset coaching, and the challenges of balancing motherhood with business pursuits. Dara shares insights on coping strategies, the nature of guilt, and the rewarding aspects of coaching women to improve their lives. The conversation emphasizes the significance of self-acceptance, celebrating successes, and the power of choice in managing emotions.Episode Sponsor: This episode is brought to you by...2025-04-2227 minQuilting on the SideWork Smarter With AI ToolsSend us a textIn this episode of Quilting on the Side, Andi and Tori explore the intersection of artificial intelligence (AI) and quilting. They discuss the basics of AI, its applications in the quilting community, and the limitations of AI-generated content. The conversation highlights the importance of human creativity in conjunction with AI tools, emphasizing the need for effective prompts to maximize AI's potential. They also touch on the role of images in AI and the future of AI in creative industries, providing insights for quilters and crafters looking to integrate technology into their work. 2025-04-1537 minQuilting on the SideMy Summit StorySend us a textIn this episode of Quilting on the Side, Andi shares her experiences participating in the Quilted Summit, discussing the benefits of collaboration, presentation styles, and the importance of engaging with an audience. She highlights the lessons learned from the event, including customer service strategies and the significance of follow-up communication. The conversation emphasizes the power of networking and collaboration in the quilting community, encouraging listeners to participate in future summits and to keep their audience engaged post-event.Episode Sponsor: A huge thank you to our episode sponsor, True Blue Quilts! True...2025-04-0826 minQuilting on the SideStitching SuccessSend us a textIn this episode of Quilting on the Side, hosts Andi and Tori interview Susan Smith, a quilter with a rich family history in quilting. Susan shares her journey from learning to quilt on a treadle machine in a log cabin to turning her passion into a business during the pandemic. She discusses her marketing strategies, particularly the effectiveness of YouTube, and emphasizes the importance of building trust with her audience before selling her courses. Susan also shares insights from organizing a quilting cruise and her plans for future courses and memberships, highlighting the...2025-04-0135 minQuilting on the SideStep on Stage: Tips for Speaking to Quilt GuildsSend us a textIn this episode of Quilting on the Side, Andi and Tori discuss the ins and outs of presenting at quilt guilds. They cover the definition and purpose of quilt guilds, how to get started with presentations, the importance of networking, and the differences between trunk shows and technique lectures. The conversation also delves into pricing strategies, the necessity of contracts, and how to sell your work without overshadowing the educational aspect of your presentation. Tori shares insights from her book, Workshops Unleashed, providing valuable tips for both new and experienced presenters.2025-03-2529 minQuilting on the SideEmpowering Women in BusinessSend us a textIn this episode of Quilting on the Side, hosts Andi and Tori chat with Devan Robinson, a versatile entrepreneur and podcast editor. Devan shares her journey, transitioning from life coaching to marketing strategist, while highlighting the importance of empowering women and supporting their business growth. The discussion covers various topics, including aligning personal values with business goals, the range of services Devan provides, and her experience in organizing a women's summit. They also dive into the challenges of entrepreneurship, stressing the significance of self-worth and authenticity in business. Throughout this lively c...2025-03-1840 minQuilting on the SideRapid Fire Interviews from QuiltCon 2025Send us a textIn this exciting episode of Quilting on the Side, hosts Andi and Tori bring the energy and excitement of QuiltCon 2025 straight to your earbuds! They hit the ground running with a series of rapid-fire interviews, catching up with quilters, designers, and industry insiders at the renowned quilting convention. From lighthearted questions to quick insights into the creative process, this episode is packed with fun, laughter, and inspiration from the heart of the quilting world.Featured Guests:Jessica Steele @jessicasteeledesign2025-03-1123 minQuilting on the SideQuiltCon 2025 RecapSend us a textIn this episode of Quilting on the Side, hosts Andi and Tori discuss their experiences at QuiltCon 2025 in Phoenix, Arizona. They share insights on the vibrant quilting community, the artistic expressions seen in the quilts, and the importance of networking and collaboration among quilters. The conversation also highlights the role of vendors and business opportunities within the quilting industry, as well as the significance of inclusivity and connection at events like QuiltCon. 👉 Don’t miss this inspiring conversation! Like, comment, and subscribe for more quilting stories, tips, and industry insigh...2025-03-0420 minQuilting on the SideFrom Self Doubt to Self MasterySend us a textIn this episode of Quilting on the Side, Jennifer Parks from Jenny K Quilts shares her transformative journey in the quilting business, emphasizing the importance of self-discovery, emotional growth, and the value of community. She discusses her experiences at the Audacious Retreat, the challenges of self-sabotage, and how she learned to embrace her artistic abilities. She highlights her strategies for building a sustainable business, including effective planning, teaching, and connecting with the quilting community through various platforms. In this conversation, Jennifer also shares her journey in the quilting business, discussing the c...2025-02-2542 minQuilting on the SideLaunch it Again!Send us a textIn this episode of Quilting on the Side, Andi and Tori dive deep into the world of relaunching older products and services in the quilting business. They discuss why revisiting and reintroducing products can be a game-changer, offering valuable strategies on how to prepare for a successful relaunch. Andi and Tori emphasize that it’s not just about giving a product a fresh coat of paint but understanding how to connect with your audience in a meaningful way.Whether you’re preparing to relaunch an old product or service or si...2025-02-1826 minQuilting on the SideCreating Space for a Crafting CommunitySend us a textIn this episode of Quilting on the Side, Andi sits down with Mindy Lewis, the passionate owner of Cozy Craft Cottage in Mesa, Arizona. Mindy shares her inspiring journey from crafting as a personal hobby to launching a thriving creative space for fellow makers.Join us as we discuss:The story behind the Cozy Craft Cottage and how it became a go-to hub for craftersThe power of community in the crafting world and why it’s essential for creativity and supportTips for turning your craft into a profitable bu...2025-02-1129 minQuilting on the SideKeep on Learning!Send us a textIn this episode of Quilting on the Side, Andi and Tori dive into the essential role of professional development for creatives looking to turn their hobbies into successful businesses. They discuss the importance of continuous learning, identifying personal strengths and weaknesses, and making intentional choices about growth.Andi shares insights on prioritizing self-development—filling your own cup before pouring into others—and how to strategically find professional development opportunities that truly move the needle in your business. Meanwhile, Tori emphasizes the value of focused learning, avoiding information overload, and ensuring that educ...2025-02-0418 minQuilting on the SideThe Winding Road of a Quilt TeacherSend us a textIn this episode, Andi and Tori chat with Kaye from Oh Kaye Quilting about her incredible journey from a casual quilter to a thriving entrepreneur in the quilting industry.Kaye shares how her passion for quilting blossomed into a successful business, offering insights into accidental entrepreneurship, the importance of community, and her multifaceted roles in the quilting world. From teaching and launching her Pro Stitcher course to diving into product creation, Kaye’s story is full of inspiration and actionable advice.Whether you're a seasoned quilter, a creative entrepreneur, or...2025-01-2848 min
The Rev Craft Biz PodcastSetting Yourself Up to Win - with Tori McElwain#37 Tori McElwain joins us to talk about building your best success with intention, and her new book for teachers on creating successful workshopsShow NotesWebsite - https://www.thequiltpatchbytori.com/Instagram - https://www.instagram.com/quilt_patch/?hl=enWorkshops Unleashed! Book - https://www.thequiltpatchbytori.com/workshopsunleashedQuilt Pattern Designers Facebook Group - https://www.facebook.com/groups/quiltpatterndesign/Craft Industry Alliance - https://craftindustryalliance.org/Caryl Bryer Fallert-Gentry - https://www.bryerpatch.com/Tula Pink - https...2025-01-221h 05Quilting on the SidePlanning for GrowthSend us a textWelcome back to Quilting on the Side! Season 4 is here, and Andi and Tori are kicking off the new year with an inspiring conversation about reflection, planning, and the power of community in the quilting world. This episode is packed with practical insights for quilters, makers, and small business owners alike!What You’ll Learn in This Episode:Reflections and Goals for the New Year – Andi and Tori share their personal challenges and wins, setting the stage for 2025.The Power of Reflection in Planning – Learn...2025-01-2126 minQuilting on the SideSeason 3 CelebrationSend us a textIn this episode of Quilting on the Side, Andi and Tori celebrate the conclusion of Season Three by reflecting on their journey, sharing key takeaways, and highlighting the incredible guests who made this season memorable. They discuss the importance of community in the quilting industry and reflect on how creative entrepreneurs can benefit from taking time to celebrate progress, learn from challenges, and plan for the future.What You’ll Learn:Why reflection is crucial for personal and business growth.Insights from their amazing guestsHow quilting retreats and co...2024-12-1729 minQuilting on the SideYear End PlanningSend us a textIn this episode of Quilting on the Side, Andi and Tori share their ultimate guide to wrapping up the year successfully and preparing for a thriving new year in your creative business.What You’ll Learn:The importance of year-end maintenance: from inventory counts to financial organization and using bookkeeping tools.How to conduct a systems check to ensure your automations are running smoothly and efficiently.Tips for evaluating your marketing ROI with a simple metrics meeting to see what’s working (and what’s not).Reflections on what m...2024-12-1014 minQuilting on the SideLeaving a Legacy: our chat with Loose Ends ProjectSend us a textIn this heartfelt episode of Quilting on the Side, Andi and Tori chat with Jen Simonic and Masey Kaplan, co-founders of Loose Ends, a nonprofit dedicated to finishing crafting projects for grieving families. Together, they explore how crafting can be a powerful tool for healing and community-building.Topics Covered:The origins of Loose Ends and its rapid growth to a global network of 28,000+ volunteers in 70 countries.How technology connects unfinished projects with willing crafters.Practical advice for crafters on organizing supplies and maintaining efficiency.The...2024-12-031h 06Quilting on the SideBehind the Scenes of Self-PublishingSend us a textIn this episode, Andi and Tori share their journey through the world of self-publishing, focusing on the unique aspects of the quilting industry. They discuss what inspired them to write books, how they approached decisions like book length, and why they chose self-publishing over traditional publishing.This candid conversation uncovers the benefits of print-on-demand services, must-know marketing strategies for self-published authors, and the lessons Tori learned while managing copy editing and keeping creative control over her work.If you’re considering writing a book or are curious about the se...2024-11-2635 minQuilting on the SideRunning a Retreat CenterSend us a textIn this episode of Quilting on the Side, Andi and Tori welcome Tabatha Smith, the Quilt Retreat Queen, to the show! Tabatha shares her story of starting as a novice quilter and growing into the owner of Camellia Palms Retreat Center, a hub for quilting retreats, and a thriving online quilting community. She talks about the joy of quilting as a creative outlet, the power of building friendships in the quilting world, and the challenges and rewards of running a quilting business. Tabatha also offers tips for hosting retreats and transitioning to online...2024-11-1944 minQuilting on the SideThe Nitty-Gritty of Quilt AlongsSend us a textIn this episode of Quilting on the Side, Tori and Andi dive deep into the world of quilt alongs, covering everything you need to know to host a successful and engaging event. They discuss the purpose of quilt alongs, selecting the perfect patterns, engaging sponsors, and creating a memorable experience for participants. Tori and Andi emphasize the power of community and share marketing strategies that boost engagement and profitability. They also provide practical tips for managing a quilt along, including using virtual assistants for seamless organization and introducing tiered options to enhance the...2024-11-1226 minQuilting on the SideBack in SchoolSend us a textJoin Tori and Andi in this heartwarming episode as they chat with Annette Wagner, an educator determined to make quilting accessible to students of all ages. Annette shares her journey from learning to sew as a child to teaching quilting in schools, discussing the triumphs and obstacles she's encountered. Tune in to explore how quilting in the classroom fosters teamwork, empathy, and hands-on learning across disciplines. Annette also shares her vision for the future of quilting in education and how the support of her community has been crucial to her mission.2024-11-0540 min
A Quilter's Life2024 Thankful Notes Week 1As we get ready to celebrate Thanksgiving in the United States I decided to again share the Thankful Notes that I gathered from guests on A Quilter’s Life this past year. 2023 was the first year I tried this and it was fun to gather these notes from each guest to be able to share such positive praises.
It was surprising when I looked at the list of guests that some of these were recorded almost a year ago, because it seems like we just chatted yesterday.
I think last year many of us enjoyed playing along as we listened to...2024-11-0408 minQuilting on the SideFinding New Friends - Report from the 2024 Quilterpreneur RetreatSend us a textAndi recently attended the Quilterpreneur Retreat hosted by Elizabeth Chappell of Quilter's Candy. It was a jam-packed weekend of business topics and new friendships in the glorious aspens of Sundance, Utah. Join us for a recap of the event and meet some of the fabulous quilting business owners who were in attendance.Event details here:https://learn.quilterscandy.com/sales-page-0a18f0b8-96e2-453a-baea-bcbb6cae3d91This episode is sponsored by Wix! Start creating your website today.Guests:Amber - https://thecheekyquilters...2024-10-2912 minQuilting on the SidePursuing Your PassionSend us a textIn this episode of Quilting on the Side, co-hosts Andi & Tori chat with Kate Hay, also known as Quilting with Miss Kate, about her journey from a 12-year-old learning to quilt with her mom to building a successful quilting business. Kate shares how she turned her passion for quilting into a thriving brand, consistently selling out quilt kits and finished quilts. Her story emphasizes the importance of being authentic on social media, collaborating with other quilters and designers, and fostering an inclusive quilting...2024-10-2240 minQuilting on the SideQuilting by the NumbersSend us a textIn this episode of Quilting on the Side, Andi and Tori discuss the latest trends in the quilting industry, insights from the H & H Americas event, and the importance of engaging younger crafters. They explore the significance of community, the role of classes in attracting new quilters, and the impact of digital marketing and video content. The conversation also highlights consumer purchasing trends, emphasizing the preference for local shops over online retailers.Inside this Episode We Referenced:2024 Quilting Trends SurveyQuilting for...2024-10-1542 minQuilting on the SideSuccess with SubscriptionsSend us a textIn this episode of Quilting on the Side, hosts Andi and Tori talk to Kim Moos, the owner and founder of Cotton Cuts. Kim shares her journey of starting a quilting business and the growth it has experienced over the years. She discusses her transition from a corporate career to pursuing her passion for quilting and creating a subscription-based business, along with the challenges and successes of running Cotton Cuts. Kim highlights the expansion of their team, strategic planning for product releases, and the importance of continuous improvement. She also emphasizes the role...2024-10-0853 minQuilting on the Side3 Tips to Create Your Best WorkshopSend us a textIn this episode of Quilting on the Side, Andi and Tori discuss the essential elements of conducting successful workshops in the crafting and quilting community. They explore the definition of workshops, the importance of pricing strategies, how to establish oneself as an expert, the significance of meeting students where they are, and the necessity of gathering feedback. Tori shares insights from her book, Workshops Unleashed, emphasizing the value of preparation and reflection in creating engaging learning experiences.Click Here to Grab Your Copy of Workshops Unleashed, Today! 2024-10-0135 minQuilting on the SideStart Your YouTube Channel: Our Chat with The Guy Who SewsSend us a textSean, also known as The Guy Who Sews, shares his journey into quilting and how it transitioned into a business. He started quilting after being inspired by a quilter at a state fair and received a sewing machine as a Christmas gift. Sean is mostly self-taught and has learned through YouTube tutorials. He has built a strong presence in the quilting community on YouTube and collaborates with businesses like Cotton Cuts and Art East Quilting Co. Sean enjoys doing live streams with guests and has a schedule of live YouTube quilting broadcasts. He...2024-09-2441 minQuilting on the SideGrowing your Business with InstagramSend us a textIn this episode, Andi and Tori discuss strategies for gaining traction on Instagram. They emphasize the importance of consistency in posting, but also note that consistency doesn't necessarily mean posting every day. They also discuss the various features of Instagram, such as posts, carousels, reels, and stories, and how to effectively use them to showcase your work and engage with your audience. They highlight the three motivations for Instagram posts: attracting new people, nurturing your existing audience, and making offers. Tune into this episode for a dive into Instagram for your creative business!2024-09-1725 minQuilting on the SideTalking to QuiltersSend us a textIn this episode, Andi and Tori turn the tables and interview fellow quilting podcaster, Paula Chamberlain, hostess of A Quilter's Life. We learn how Paula got started and what motivates her to gather the stories of everyday quilters.Key takeways from this episode are the curiosity and genuine interest in her subjects that Paula brings to her podcast. The desire for connection is a basic human need and we can all fill that need within our own audiences. Another highlight is the fact that Paula has grown organically, defining her own...2024-09-1044 minQuilting on the SideTop 5 Ways to Build an Email ListSend us a textIn this episode, Andi and Tori dive into the crucial role of email marketing in business growth, offering five key strategies to enhance your email list: utilizing lead magnets, hosting events, offering exclusive content to subscribers, strategic product launching, and fostering industry collaborations. They underline the importance of delivering high-quality content and fostering innovation in your marketing efforts. Plus, Andi and Tori discuss the advantages of partnering with industry peers to widen your reach and attract a larger audience. Learn more about Tori & Andi here.Click h...2024-09-0341 minQuilting on the SideGet Curious: Our Chat With a Quilting Life CoachSend us a textIn the most recent episode of the “Quilting on the Side” podcast, our hosts Andi and Tori sit down with Dara Thomason for an engaging interview. Dara shares her journey from professional quilter to weight loss and life coach, emphasizing the importance of creativity, mental tools, and self-care. She discusses her coaching business, balancing marketing, and overcoming objections in the weight loss industry. Dara Tomasson shares her journey of transformation and empowerment through life coaching and quilting. She discusses the power of mindset, the impact of thoughts on emotions and actions, and the impo...2024-08-2753 minQuilting on the SideEntrepreneur Mindset: Keep Your Head in the Game!Send us a textIn this episode of "Quilting on the Side," hosts Andi and Tori share key strategies for developing a successful entrepreneurial mindset, essential for anyone in the quilting business or looking to make an impact in their field. They highlight the importance of risk-taking, innovation, and navigating through uncertainty as fundamental aspects of building a resilient entrepreneurial spirit. The discussion emphasizes the need for proactive steps, leadership, and the continuous cycle of learning and experimenting to stay ahead.Andi and Tori also reflect on the crucial role of self-reflection and adaptability, offering...2024-08-2033 minQuilting on the SideFavorite Notions from Season 2Send us a textWe get curious about the tools that other quilter use, so we ask every guest about their favorite notions! The answers give us great ideas for useful items to incorporate into our own creative process Enjoy this recap of our Season 2 guests and their favorite notions.Support this podcast by shopping with our affiliate link to Fat Quarter Shop.https://shareasale.com/r.cfm?b=929603&u=2757933&m=68500&urllink=&afftrack=Find links to all products athttps://quiltingontheside.com/blogSupport the showI...2024-07-0212 minQuilting on the SideFavorites from Season 2Send us a textIn this final episode of Season 2 of Quilting on the Side, out hosts Tori and Andi share a quick recap of all their guests from this season. This season has covered a wide range of topics, including planning and reflection, personal and business milestones, different business models, teaching and learning, and launching products. Every guest has shared their experiences and insights, providing valuable lessons for quilting side hustlers and entrepreneurs. Andi and Tori, also discussed community events and their own upcoming projects. Season 3 is set to return in August 2024.Learn more...2024-05-2127 minQuilting on the SideQuick MeetUps - Rapid Fire interviews from H&HSend us a textIn this episode of Quilting on the Side, host Tori takes the podcast on the road with her to H&H Americas! She spends time doing rapid fire questions with seven amazing special guests and gets some surprising answers from each one.Interview questionsWhat color do you struggle with including in your quilts?Yardage or Precuts?Favorite Notion?Who is inspiring you right now?What's the most rewarding part of your business?How many quilts are in the room with you right now? Special Guests2024-05-1446 minQuilting on the SideShow up with purpose - networking at a trade showSend us a textIn this podcast episode, hosts Andi & Tori discuss Tori’s preparations for attending the H&H Americas trade show. She shares details about the show, her planning process, and her goals for the event. She emphasizes the importance of planning ahead, conserving energy, and having merchandise as marketing tools. There is also some discussion around her strategies for taking notes and documenting her experiences at the trade show. TakeawaysPlanning ahead is crucial when attending a trade show, including booking hotels, scheduling strategy sessions, and con...2024-05-0735 minQuilting on the SideVariety is the spice of life - our chat with Ashli MontgomerySend us a textIn this episode of Quilting on the Side, hosts Andi and Tori chat with their guest Ashli Montgomery about her journey as a quilter and author. Ashli discusses her diverse interests, including her writing career and her non-profit business, Quilt to End Alzheimer's. She explains how she balances her various pursuits and the importance of time blocking. She also shares the inspiration behind starting Quilt to End ALZ and the different ways people can get involved. Plus Ashli discusses the benefits of being a published author and how it lends expertise and authority t...2024-04-3059 minQuilting on the SideLook for the Lessons - A Tale of Two LaunchesSend us a textIn this two part episode, Tori and Andi interview Julia Wachs, a quilter and pattern designer, about her recent successful launch of a Row of the Month program. Julia shares her background in foundation paper piecing and her goals for the launch. She discusses her marketing strategies, including email and social media, and the collaborations she formed with quilt shops. Julia also talks about the challenges she faced in customer service and her plans for future projects.Then in part two Tori interviews Andi! Andi shares her experience with a recent...2024-04-2348 minQuilting on the SideStitching a business - our chat with Darla HallSend us a textDarla Hall shares her journey in the quilting world, from learning to quilt as a child to starting her own long arm quilting business. She discusses the transition from quilting as a hobby to turning it into a business, and the various components of her quilt business, including teaching classes and creating online content. Darla also talks about the challenges and rewards of sharing her favorite hobby with her daughters. Throughout the conversation, she emphasizes the importance of building relationships with fellow quilters and finding inspiration in the quilting community....2024-04-1640 minQuilting on the SideTracking KPIs for business growthSend us a textIn this engaging episode, Andi and Tori delve into the crucial role of Key Performance Indicators (KPIs) and metrics in assessing the vitality and success of a quilting or craft business. They clarify the distinction between revenue and profit, highlighting profit's paramount importance as a business health indicator. The conversation further explores the concept of return on investment (ROI), emphasizing the need to account for indirect costs when calculating ROI. The hosts examine essential KPIs for email lists, such as open rates and engagement levels, and offer actionable advice for refining email marketing...2024-04-0938 minQuilting on the SideTeachers Gotta Teach - our chat with Lyric KinardSend us a textIn this week's episode, Lyric Montgomery-Kinard shares her quilting adventures, from traditional quilting to art quilts and teaching with our hosts Andi and Tori. She discusses the benefits of teaching as a way to travel and have a flexible career. Lyric also talks about the challenges of teaching online and the importance of owning intellectual property. Lyric offers insights into finding one's voice as a quilt artist and the pros and cons of writing a book. She concludes with tips for marketing and getting students into workshops. T...2024-04-021h 01Quilting on the SideTeamwork! The Power of CollaborationsSend us a textIn this episode of Quilting on the Side, Andi and Tori discuss the power of collaborations in growing a quilting business. They explore different types of collaborations, such as summits, podcasts, Instagram collaborations, and blog hops. The hosts emphasize the importance of finding collaborators with similar goals and values. They also provide tips for starting a collaboration, including presenting value to the audience and reaching out with a clear purpose. The conversation highlights the need for effective communication and organization in collaborations, as well as setting realistic expectations. Plus they explore various ways...2024-03-2644 minQuilting on the SideQuilting on Video - our chat with Kris O'NeillSend us a textIn this conversation, our hosts Tori and Andi chat with Kris O'Neill who shares her journey from being a hobby quilter to building a successful business on YouTube. She discusses the importance of joining a quilt guild and learning from other quilters. Kris explains how she started her YouTube channel and the strategies she used to grow her audience and monetize her content. She also talks about her collaborations with other quilting companies. Kris emphasizes the importance of understanding and engaging with her target audience, as well as staying true to her personal...2024-03-191h 03Quilting on the SideWhere to Sell OnlineSend us a textIn this episode, Andi and Tori dive into e-commerce platforms, with a spotlight on Etsy and having your own site. They chat about kicking off their businesses on Etsy, what was great about it, and the not-so-great parts. They also touch on how crucial customer service is and the tricky bits that come with it. Then, they switch gears to talk about picking an e-commerce platform and what you should keep in mind. They wrap up by stressing the need to drive traffic to your site and give a shoutout to their upcoming...2024-03-1238 minQuilting on the SideMake it Easy - our chat with Becky CampbellSend us a textIn this week’s episode, Becky Campbell joins our hosts Andi and Tori and shares her journey into quilting and how it evolved into a successful business. Becky's business began with designing and selling quilt storage sleeves. She then developed innovative applique techniques and started teaching. She also ventured into pattern design and published two books. Becky discusses her marketing strategies and favorite tools, as well as recommended classes and courses for aspiring quilters. TakeawaysBecky developed innovative applique techniques and started teaching, which led to pattern design and publishing two...2024-03-0556 minQuilting on the SideThe Ups & Downs of Product LaunchesSend us a textThis episode of Quilting on the Side explores the process of launching a product or service in the quilting industry. Andi and Tori discuss the different phases of a launch, including the pre-launch period, the actual launch, and the post-launch follow-up. They provide insights into the activities and strategies involved in each phase, such as surveying customers, creating content, and utilizing affiliates. This episode offers valuable guidance for quilters looking to successfully launch their products or services.TakeawaysLaunching involves turning an offer into an event and creating...2024-02-2751 minQuilting on the SideQuilts and Travel - our chat with Sherri NoelSend us a textIn this episode of Quilting on the Side, our podcast hosts, Andi and Tori, sit down with Sherri Noel from Rebecca Mae Designs who shares her journey in the quilting business, starting from selling mittens to writing quilt patterns. She discusses the popularity of block of the month programs and how she built her following through blogs and collaborations. Sherri also talks about her quilting cruises and retreats, where she combines culture, creativity, and wellness. She shares the most rewarding part of her business is the connections she makes with people. Sherri shares...2024-02-2058 minQuilting on the SideFamily DynamicsSend us a textIn this episode, Tori's husband Ryan joins the podcast to provide a family perspective on supporting a small business owner. Ryan shares his experience as an entrepreneur himself and how it helps him understand Tori's journey. They discuss the pros and cons of having a partner with a side business, including the startup costs and adjustments to routines. Ryan also talks about the impact on their family and the importance of supporting each other's hobbies and passions. They touch on controversies in the quilt world and offer advice for spouses of business owners.2024-02-1334 minQuilting on the SideBuilding a diverse product line - our chat with Julie LuomaSend us a textIn this episode, Andi chats with Julie Loma from Off the Wall Quilt, discussing her transition from quilt hobbyist to quilt business owner. They delve into Julie's coincidental journey into quilting, her experiences in vending at quilt shows, and her passion for business growth and customer success. The conversation highlights how Julie manages different facets of her business, including the creation of custom rulers and templates, puzzle design, and vending at quilt shows. Strewn along the conversation are Julie's personal anecdotes and valuable advice for potential quilt business owners.Takeaways2024-02-0644 min
Creator Jump OffUse Your Unique Skills to Build Your Business With Tori McElwain - Creator Jump Off PodcastTori McElwain shares her journey from crafting and quilting to teaching and mentoring other quilters. She started by selling quilts and then pivoted to teaching quilting workshops and designing patterns. Tori emphasizes the importance of following your curiosity and finding joy in your work. She also provides advice on simplifying marketing and bringing your audience along on your journey. Tori's focus now is on teaching the teacher and helping quilters and crafters create and market their own courses and workshops. In this conversation, Tori McElwain shares her insights and experiences in the quilting industry. She discusses the importance of...2024-02-0550 minA Quilter's LifeAndi Stanfield 2024 UpdateAndi Sanfield realized that her style of quilting and teaching can encourage others to express their creativity in a tangible way. She decided to create fabulous designs with easy-to-follow patterns for the adventurous quilt makers in the world. People are excited about the designs and eager to enroll in her online quilting classes.
As I mentioned last week, Andi and Tori McElwain have come together to bring us another wonderful quilting podcast calledQuilting on the Side. So I reached out to them to bring you these updates of what’s been happening in their lives since we last spoke. It was fu...2024-02-0534 minQuilting on the SideGet Serious! Establish yourself as a business, not a hobbySend us a textIn this episode of 'Quilting on the Side', Tori & Andi share tips on transitioning from quilting as a hobby to a serious business. Important steps discussed include setting up a legal entity, establishing a business bank account, preparing for sales tax obligations, and starting an email list. They also emphasize the importance of separating personal and business personas, particularly on social media, to create a cohesive brand image. TakeawaysTransitioning from a hobby to a business requires a mindset shift and a commitment to making a profit.Setting u...2024-01-3025 minA Quilter's LifeTori McElwain 2024 UpdateBack in May of 2021 I had the privilege of sharing Tori McElwain’s story. Tori and Andi Stanfield have come together to bring us another wonderful quilting podcast called Quilting on the Side. So I reached out to them to bring you these updates of what’s been happening in their lives since we last spoke, you’ll get to hear Andi’s next week.
Tori has a passion for helping others develop their skills and knowledge. As a coach, author, and teacher she is dedicated to helping Quilters and Crafters design and promote engaging and impactful workshops and courses.
Here's Tor...2024-01-2933 minQuilting on the SideJourney to Longarm Mastery- Our Chat with Brandie NelsonSend us a textIn this episode of 'Quilting on the Side', co-hosts Tori and Andi talk with special guest, Brandie Nelson, about her journey as a long arm quilter and the business she started around her passion. Brandie shares her unique experience of transitioning from cross-stitching to long arm quilting. Brandie shares strategies on managing customer interactions, deciding pricing, marketing techniques, and efficient business models based on volume rather than profit margin. She also mentions the usefulness of having business cards, the unique opportunities in her location, and the importance of word-of-mouth marketing....2024-01-2354 min
Military Bratz PodcastLife as an Army Spouse & Entrepreneur ft. Tori McElwainIn this episode, join us as we dive into the inspiring story of Tori McElwain, an Army spouse and dynamic business entrepreneur. Tori opens up about her unique journey into military life, providing valuable insights and advice for fellow military spouses. Discover how Tori turned challenges into opportunities, and gain valuable tips from her entrepreneurial journey as she shares the highs and lows of building her own successful business!
Tori McElwain's Link: https://www.thequiltpatchbytori.com/
Interested in creating a business?? The Association Of Military Spouses & Entrepreneurs provides training, resources, and so much more to...2024-01-1740 minQuilting on the SideSetting Business GoalsSend us a textIn this episode, Andi and Tori discuss the importance of setting goals in your business. They emphasize the benefits of working with shorter timeframes for business goals and planning around big events and launches. They also discuss the importance of setting realistic revenue goals and focusing on goals that you can control. They provide tips for reflecting and dreaming for goal setting, as well as curating and measuring goals. Finally, they discuss the importance of rewarding yourself and celebrating wins along the way. TakeawaysSet shorter timeframes for b...2024-01-1649 minQuilting on the SideFavorite Notions from Season 1Send us a textWe asked all our guests to share their favorite notions and quilting tools that they cannot live without. In this recap, we have compiled all the answers from our Season 1 interviews. Do you agree with these choices for indespensible items? Please share in the comments what your favorite quilting notion is!You can find most of these items at your local quilt shop, or purchase online with our affiliate link to the Fat Quarter Shop. https://shareasale.com/r.cfm?b=929603&u=2757933&m=68500&urllink=&afftrack=For mo...2023-12-1908 minQuilting on the SideThe Road AheadSend us a textS1E18 Woo Hoo! Episode 18 - it's been an amazing first season for the Quilting on the Side podcast. Andi and Tori share the highs and lows of starting and producing a weekly podcast focused on the quilting industry. We'd love to hear who your favorite guests were and what topics we should tackle next.Find us online at http:quiltingontheside.comSupport the showIf you want more support with your quilting business, make sure to hit follow.2023-11-2129 minQuilting on the SidePursuing your Dreams with Nancy MyersSend us a textNancy from Patchwork Breeze talks to us about her quilting journey, that started by using cardboard templates before rotary cutters came on the scene. Today she designs both patterns and fabrics using computer software. You will be inspired to keep chasing your dreams, even if it takes decades!You can find Nancy athttp://www.patchworkbreeze.com/Support the showIf you want more support with your quilting business, make sure to hit follow.2023-11-1450 minQuilting on the SideBe Strategic with Social MediaSend us a textS1E16 Take a deep dive into social media strategy as we discuss our hits and misses. Tori and Andi have been actively promoting their quilt businesses online for years and in this episode they share some tips and tricks to find and engage with your audience.Leave a review or comment and let us know your favorite socail media platform.Support the showIf you want more support with your quilting business, make sure to hit follow.2023-11-0733 minQuilting on the SideFigure it out with Beth Ann WilliamsSend us a textS1E15 We are thrilled to chat with Beth Ann Williams about her quilting journey and how she approaches the business side of things. In this episode, you will hear about her "grandma of the heart," the impact of a viral video and how to love social media. Successful quilt businesses develop a strong community and we are so happy to have Beth Ann as our new best friend.Learn more athttps://quiltingontheside.comSupport the showIf you want more support with your...2023-10-3152 minQuilting on the SideSetting Your Prices for Workshops and ServicesSend us a textS1E14 We have discovered that a key element in pricing your offers is the desire to have a thriving business. Listen to our conversation about setting prices to discover how we find that sweet spot that allows us to feel good about what we charge for things like workshops, lectures, longarm services and even selling finished quilts. Learn more at https://quiltingontheside.com/Support the showIf you want more support with your quilting business, make sure to hit follow.2023-10-2452 minQuilting on the SideQuilting in a Small Town with Marlene of KISSed QuiltsSend us a textMeet Marlene, the owner of K.I.S.S.ed Quilts who has a darling fabric shop in Grand Coulee, Washington. Marlene started as a longarm quilter and expanded to teaching and selling fabric. In this episode, she explains her growth from a weekend quilter to a shop-owner with plans to expand. You will hear all about her pattern design process and block of the month program along with tidbits about social media marketing and quilting for show.Get a peek at her shop when you watch on our YouTube channel:2023-10-1754 minQuilting on the SideOur favorite books about creativity and businessSend us a textSeason 1 Episode 12 - There is so much to learn as you start a business! Here are a few resources we have found to be super helpful in our entrepreneurial journey. We each chose three favorite books that have given us a firm foundation as we navigate the path to success with our side hustles. What are you reading that has made an impact?Support the showIf you want more support with your quilting business, make sure to hit follow.2023-10-1030 minQuilting on the SideGo For It with Belle from Seams Sew MeSend us a textBelle Brunner from Seams Sew Me join us to talk about her fast track to success. She started quilting during the pandemic, and quickly connected with pattern distributors and began teaching at national shows. She brings expertise as a leadership coach who has worked with non-profits to offer training to quilt guilds in the areas of strategic planning and conflict resolution. There are so many nuggets of wisdom in our conversation! We hope you enjoy this episode of Quilting on the Side.Support the showIf you want...2023-10-0355 minQuilting on the SidePlanning for Business ExpensesSend us a textDon't just stumble around and wonder why you don't have a profit! Certain expenses are a necessary part of doing business. In this episode, Tori and Andi share the most common categories of spending in their quilt businesses. They break down the nitty-gritty details and discuss expenses like website hosting, graphic design programs and professional development courses.Support the showIf you want more support with your quilting business, make sure to hit follow.2023-09-2635 minQuilting on the SideThe Power of Listening - Our chat with Rachel Miller of Journey Back QuiltsSend us a textRachel is the owner of Journey Back Quilts, a thriving enterprise that consists of quilt-alongs, longarm work and even an online shop. We all know that nothing good comes quickly or easily, so settle in to this deep-dive into the twists and turns that eventually brought Rachel to her current success. There are some great lessons on resilience and listening!Show Notes:https://quiltingontheside.comSupport the showIf you want more support with your quilting business, make sure to hit follow.2023-09-1932 minQuilting on the SideOur booth at QuiltconSend us a textSeason 1 Episode 8: Tori and Andi met in person for the first time at QuiltCon 2022, when they shared booth space. In this episode, they share all the details of this vendor experience - planning, set-up, execution and follow up strategies. Was it profitable? What lessons did they learn? Listen for answers to these questions and much more!Show notes on the web athttps://quiltingontheside.com/Support the showIf you want more support with your quilting business, make sure to hit follow.2023-09-1248 minQuilting on the SideBecoming a Great Vendor: Our Chat with Debbie WendtSend us a textSeason 1 Episode 7 - Hear from Debbie as she shares the growth of Wendt Quilting, from teaching quilting in a home economics class to developing the Brilliant Binding tool to traveling the Quilt Show circuit in the United States. Debbie shares some insider tips for designing patterns as well as vending and teaching at major shows.Learn more at https://quiltingontheside.comSupport the showIf you want more support with your quilting business, make sure to hit follow.2023-09-0546 minQuilting on the SideQuilting with MomSend us a textS1E6 - In this episode we dive into the pros and cons of going into business with family. Both Andi and Tori were introduced to quilting by their mothers and they have had a wide range of experiences collaborating on a variety of quilting projects. Listen to their stories of the good, and the not-so-great aspects of running a business with family members.Find show notes on the website:Quilting on the Side Podcasthttps://quiltingontheside.comSupport the showIf you want...2023-08-2934 minQuilting on the SideSimplify for Success - our chat with Jen from Patterns by JenSend us a textS1E5 - Welcome Jen Shaffer of Patterns by Jen to the Quilting on the Side podcast. Jen holds quite a few job titles (wife, mother, quilt designer, and daycare provider) so we were very interested to learn how she juggles all these responsibilities. You may recognize Patterns by Jen from the popular Monthly Color Challenge quilt-along which has been running since 2018. Jen shares the process of developing the quilt blocks and sharing them online and takes us behind the scenes to understand the changes she made as the program grew i...2023-08-2242 minQuilting on the SideInspiration for DesignSend us a textS1E4 - In this episode, we dive deep into the process of designing quilt patterns. Consider all the factors of a quilt patern - the techniques, the block layout, the color choices - they all play a role in a successful design. We take a look at our sources of inspiration and how we bring our ideas to life. Support the showIf you want more support with your quilting business, make sure to hit follow.2023-08-1542 min
Divergent Women - with Melissa MinchalaQuilting Your Path: Entrepreneurship with Tori McElwainTori McElwain, a self-taught quilter turned entrepreneur, shares how she evolved her passion for quilting into a prosperous business. Shifting from selling quilts to creating patterns and teaching workshops, she now launches the Quilt Patch Course Academy to help others monetize their craft. Tori's journey highlights adaptability, community, and the growth that comes from embracing mistakes.
Tori McElwain's Offer:
15% off PreOrder of Workshops Unleashed!
Preorder your Ebook: Workshops Unleashed! A Guide for Quilting & Crafting Instructors to Create Dynamic and Impactful Workshops! Take an idea, hobby, craft, or technique and let’s guide you through the process of crea...2023-08-1141 minQuilting on the SideThe Power of Collaborations with Becca FenstermakerSend us a text#S1E3 - Becca stepped out of her comfort zone to attend a business conference early in her quilting career. In this episode of Quilting on the Side, Becca of Sugar Sand Quilt Company shares the lessons she learned about growing her quilt business through the power of collaborations.Support the showIf you want more support with your quilting business, make sure to hit follow.2023-08-0851 minQuilting on the SideGrow your business with Multiple Income StreamsSend us a textS1E2 - Take one topic or product and develop different revenue streams with it. The beauty of having multiple income streams is that you are increasing the return on investment from your creative efforts. Learn to lead your customers through a progression of offers that will increase your bottom line.Use our Revenue Planner as a guide. Available as a digital download here:https://www.quiltingontheside.com/post/multiple-revenue-streams-in-businessWelcome to Quilting on the Side, the podcast that weaves together the art of quilting and the...2023-08-0831 minQuilting on the SideQuilting on the Side TrailerSend us a textIntroducing Quilting on the Side, a podcast where you learn about creating a profitable side hustle in the quilting world.Quilting is a huge industry. A 2022 survey estimates there are over 30 million sewists, and a significant portion of them are looking for digital content.If you have questions about turning your crafting hobby into a small business, we are here to help. Andi and Tori have been right where you are. They both have a teaching background and a heart to help beginners, both in the fabric world and...2023-07-2902 minQuilting on the SideGetting Started - Meet your co-hosts, Tori and AndiSend us a textS1E1 - Once upon a time, there were two quilters who wanted to grow their businesses. So, they paired up and started encouraging each other. Now, they want to invite you into the conversation about quilting and entrepreneurship.Grab your favorite beverage and settle in for a chat about how it all started. Meet Tori, from The Quilt Patch by Tori, and Andi from True Blue Quilts. Today, they are sharing some background and dreaming of where they want this podcast to go.Have an idea or a...2023-07-2831 minA Quilter's LifeDarla Hennessee HallWhile looking on Tori McElwain’s website The Quilt Patch by Tori, I saw that she was offering a class with a guest teacher. Darla Hennessee Hall was so gracious to chat with me. She has been free motion quilting on her A-1 Longarm, lovingly named Frankie, for 16 years! She has quilted for clients all over the United States. She also has quilted 6 Best of Show quilts, and has been hired for quilt shops and pattern designers to quilt their featured quilts. Darla has developed her own style from her love of experimenting with different quilting motifs and wants to help...2022-02-2839 min
Measure Twice, Cut OnceTori McElwain - On the Joy of TeachingSend us a textTori is an international teacher, speaker, and patten designer. She's been quilting for 20 years and, in fact, has an MA in curriculum and instruction. Tori is also a Certified Teach for Color Confidence (a program from Shannon Brinkley). Join us as we chat about her experiences as an army wife, crafting in all different areas of the USA. Tori offers LOTS of online classes and workshops, a membership site where you can literally learn how to make a quilt, and also has a podcast featuring...you guessed it...quilters' stories!2021-08-0430 minA Quilter's LifeTori McElwainTori McElwain and I had such a fun visit. She is an International Teacher, Speaker, and Pattern Designer. Also she has been quilting for 20 years. After the interview Tori reached out to me and asked if I would be ok with her starting a YouTube channel to interview other quilters. There are so many wonderful quilters that there is no way I could ever interview them all, so of course I said Yes! If you’re enjoying A Quilter’s Life podcast, you’re going to want to check out Tori’s YouTube - Coffee Chats with Quilters.
Connect with Tori
We...2021-05-2431 min