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Tori Reid
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EP 22: 'We are friends' - Tori from Wild Rose interviews me
I'm still trying to figure out what to do with this solo podcast, in this episode Tori flips the script and becomes the interviewer, and asks a bunch of questions about what I've been thinking about and what I want to do with this podcast
2023-07-21
40 min
The Culture of You
Not Your Therapist: Tori Reid
In this episode Tori and I talk friendship, growing professionally, late in life autism and ADHD diagnosis, social media, clients, mentoring and mentees, tools for self exploration and processing, boundaries, and getting underneath the surface to the root of it all. Tori is a writer, mentor, coach, educator, and mindset junkie who loves processing through the lens of parts work and attachment styles. She is a lifelong learner and very fascinated by the human condition. She is a very big deal and she is also one of my best friends. I managed to get her on camera an...
2023-02-10
48 min
Getting Deals Done with Patrick A. Howell
017: CHANGE - Derek Lewis, President of PepsiCo Multicultural Business and Equity Development
The first African American PepsiCo employees were hired in the 1940s. Maryann Bond and Allen McKellar, Jr. were hired by PepsiCo's CEO Walter S. Mack to market Pepsi Cola to African American communities. In 2021, Derek Lewis was promoted from within the ranks of PepsiCo to President of Multicultural Business and Equity Development for PepsiCo Beverages North America. A Pepsi tradition of corporate social responsibility results in bottom line results nearly 100 years later. In the wake of George Floyd's death and the international Black Lives Matter marches of nearly 26 million, countless Fortune 500 companies pledged nearly $50 billion dollars to soci...
2022-12-02
17 min
Here’s To Life with Tori Reid
Ep. 38: Tom Dreesen (Part II) - The Man Who Made Sinatra Laugh
Part II: Tori returns in delight with one of her favorite spirits, a true comedian's comedian and one of the world’s most groundbreaking, well-respected, and beloved entertainers. A true pioneer and legend in the entertainment industry with 52 years of comedy, relationships, stories, and wisdom to share. He has made over 500 national TV appearances as a stand-up comedian, including more than 60 appearances on The Tonight Show, and was a favorite guest of David Letterman. For fourteen years, he was the opening act for Frank Sinatra, and performed countless times with artists like Smokey Robinson, Liza Minnelli, Natalie Cole, and Sa...
2022-11-01
25 min
Here’s To Life with Tori Reid
Ep. 38: Tom Dreesen (Part II) - The Man Who Made Sinatra Laugh
Part II: Tori returns in delight with one of her favorite spirits, a true comedian's comedian and one of the world’s most groundbreaking, well-respected, and beloved entertainers. A true pioneer and legend in the entertainment industry with 52 years of comedy, relationships, stories, and wisdom to share. He has made over 500 national TV appearances as a stand-up comedian, including more than 60 appearances on The Tonight Show, and was a favorite guest of David Letterman. For fourteen years, he was the opening act for Frank Sinatra, and performed countless times with artists like Smokey Robinson, Liza Minnelli, Natalie Cole, and Sa...
2022-11-01
25 min
Getting Deals Done with Patrick A. Howell
015: LEADERSHIP - Darrell K. Williams, The Business of Leadership and Education
Darrell K. Williams is a retired three-star general who is now the President of his alma mater Hampton University. He is also a former Vice President and Managing Director of Leidos, a Fortune 250 technology company where he provided global logistical support to U.K. military forces. Williams is a tried-and-true leader whose greatest assignment as a leader, commander and director may very well be in front of him with the Hampton, one of the world's top historically Black colleges and universities (HBCUs) and a beloved institution. In this special episode of Getting Deals Done (GDD), our executive prod...
2022-10-07
20 min
Here’s To Life with Tori Reid
Ep. 36: Dr. William R. Harvey - The Visionary Leader and the Power of Legacy
Tori returns to her beloved alma mater, Hampton University, reflects and has a very special homecoming with the singular President Dr. William R. Harvey. Known for more than 40 years of legendary leadership, he transformed the university from a small Black college to a world-class leader within higher education. Whether it’s his powerful presence, establishing the largest free-standing proton beam cancer center in the world, increasing the endowment from $29 million to over $400 million dollars, erecting 29 new buildings and the initiation of 92 new academic degrees… or simply his passion and unwavering commitment behind it all, he is a highly respected tita...
2022-08-01
38 min
Here’s To Life with Tori Reid
Ep. 36: Dr. William R. Harvey - The Visionary Leader and the Power of Legacy
Tori returns to her beloved alma mater, Hampton University, reflects and has a very special homecoming with the singular President Dr. William R. Harvey. Known for more than 40 years of legendary leadership, he transformed the university from a small Black college to a world-class leader within higher education. Whether it’s his powerful presence, establishing the largest free-standing proton beam cancer center in the world, increasing the endowment from $29 million to over $400 million dollars, erecting 29 new buildings and the initiation of 92 new academic degrees… or simply his passion and unwavering commitment behind it all, he is a highly respected tita...
2022-08-01
38 min
Here’s To Life with Tori Reid
Ep. 34: Tom Dreesen - The Comedian's Comedian and Living the Dream
Tori delights in talking to one of her favorite spirits, a true comedian's comedian and one of the world’s most groundbreaking, well-respected, and beloved entertainers. He has made over 500 national TV appearances as a stand-up comedian, including more than 60 appearances on The Tonight Show, and was a favorite guest of David Letterman. For fourteen years he was the opening act for Frank Sinatra, and performed countless times with artists like Smokey Robinson, Liza Minnelli, Natalie Cole, and Sammy Davis, Jr. For the first six years of his career, he shared the stage with Tim Reid as America’s firs...
2022-04-27
41 min
Here’s To Life with Tori Reid
Ep. 34: Tom Dreesen - The Comedian's Comedian and Living the Dream
Tori delights in talking to one of her favorite spirits, a true comedian's comedian and one of the world’s most groundbreaking, well-respected, and beloved entertainers. He has made over 500 national TV appearances as a stand-up comedian, including more than 60 appearances on The Tonight Show, and was a favorite guest of David Letterman. For fourteen years he was the opening act for Frank Sinatra, and performed countless times with artists like Smokey Robinson, Liza Minnelli, Natalie Cole, and Sammy Davis, Jr. For the first six years of his career, he shared the stage with Tim Reid as America’s firs...
2022-04-27
41 min
Here’s To Life with Tori Reid
Ep. 33: Cassandra Freeman - On Becoming Aunt Viv
Just who is the woman behind our latest "Aunt Viv?" Let's get the Inside track, and we use that word "inside" knowingly, on this powerful, every woman. Get ready for joy. Fresh out of NYU's Tisch Graduate Acting Program, she fulfilled her dream of working with both Denzel Washington, as his wife, and Spike Lee, in the hit film, "Inside Man". How? You may wonder. By being herself. And she's been on the inside of culture with successful shows as Luke Cage, Atlanta, and The Last O.G., and in films as Chris Rock's "I Think I Love My Wi...
2022-03-31
37 min
Here’s To Life with Tori Reid
Ep. 33: Cassandra Freeman - On Becoming Aunt Viv
Just who is the woman behind our latest "Aunt Viv?" Let's get the Inside track, and we use that word "inside" knowingly, on this powerful, every woman. Get ready for joy. Fresh out of NYU's Tisch Graduate Acting Program, she fulfilled her dream of working with both Denzel Washington, as his wife, and Spike Lee, in the hit film, "Inside Man". How? You may wonder. By being herself. And she's been on the inside of culture with successful shows as Luke Cage, Atlanta, and The Last O.G., and in films as Chris Rock's "I Think I Love My Wi...
2022-03-31
37 min
Here’s To Life with Tori Reid
Ep. 32: Anthony Hamilton (Part II) - What Makes Anthony, Anthony?
Part II: Tori explores the ancient adage "to whom much is given, much is required" with a soul star and Grammy Award winner and soul storyteller for Part II of this fun, insightful, and warm conversation. As a self-described "country boy" and "soul man whisperer", he never forgets his roots, and is determined to always fuel his communities that he stays connected to through his music, and his soul. He has been nominated for 17 Grammy Awards, sold nearly 50 million albums around the world, and has been compared to such icons as Sam Cooke and Al Green. He is the t...
2022-03-23
28 min
Here’s To Life with Tori Reid
Ep. 32: Anthony Hamilton (Part II) - What Makes Anthony, Anthony?
Part II: Tori explores the ancient adage "to whom much is given, much is required" with a soul star and Grammy Award winner and soul storyteller for Part II of this fun, insightful, and warm conversation. As a self-described "country boy" and "soul man whisperer", he never forgets his roots, and is determined to always fuel his communities that he stays connected to through his music, and his soul. He has been nominated for 17 Grammy Awards, sold nearly 50 million albums around the world, and has been compared to such icons as Sam Cooke and Al Green. He is the t...
2022-03-23
28 min
Getting Deals Done with Patrick A. Howell
09.5: MAVERICK - Tim Reid (Part II) - History Maker and System Builder
This Black History Month and on Super Bowl LVII, we celebrate a champion and pioneer in the truest sense of the words.Since 1974, Tim Reid has both starred and guest starred as a venerable who's who of the small screen. From The Richard Pryor Show to WKRP in Cincinnati to Simon and Simon and Snoops or That 70s Show, he has acted, produced, directed, and created himself into a cult classic iconoclast over several of the golden ages of television.Every icon has a creative expression or project which demonstrates their virtuosity as well as...
2022-02-13
22 min
Getting Deals Done with Patrick A. Howell
009: LEGACY - Tim Reid, Maverick Auteur Working Outside of the System
The best storytelling the world has ever known requires several tentpoles: Authenticity, Outcome, Consistency, a Clear Agenda, a Flair or Perspective and Involving the Audience in the world of the Story. This coming year, Master storyteller Tim Reid will demonstrate a certain mastery of not only the artform but the business of storytelling with his new Legacy of a People platform (LGCYTV) set to debut globally. In this episode of “Getting Deals Done”, Mr. Reid’s Legacy Platform is clearly demonstrative of a basic storytelling principle: Storytelling is nothing more or less than being able to use words, music, images...
2022-01-30
19 min
Here’s To Life with Tori Reid
Ep. 29: Shungudzo - the Free Soul and Fighting for Love
Tori has the pleasure to speak with an emerging, compassionate love champion. A true champion of the spirit. She is a proud Zimbabwean singer-songwriter, philanthropist, activist, storyteller, gymnast and television personality. Using words as weapons of love, her 2021 debut album "I'm not a mother, but I have children," is about the responsibility she feels to build a better world for future generations of all living things. From being Zimbabwe's first Black woman gymnast at the All-Africa Games, to being a cast member on Real World: San Diego and working with MTV as a host and correspondent, she's accomplished a...
2022-01-01
43 min
Here’s To Life with Tori Reid
Ep. 29: Shungudzo - the Free Soul and Fighting for Love
Tori has the pleasure to speak with an emerging, compassionate love champion. A true champion of the spirit. She is a proud Zimbabwean singer-songwriter, philanthropist, activist, storyteller, gymnast and television personality. Using words as weapons of love, her 2021 debut album "I'm not a mother, but I have children," is about the responsibility she feels to build a better world for future generations of all living things. From being Zimbabwe's first Black woman gymnast at the All-Africa Games, to being a cast member on Real World: San Diego and working with MTV as a host and correspondent, she's accomplished a...
2022-01-01
43 min
The Knowledge Shop
Episode 19 - Screw it, let's do it. The Knowledge Shop's Alpha programme is open for applications
Wondered why I have been a little MIA recently? Those following my podcast will know I came down with Shingles - ouch ouch ouch! Luckily I am out the other side. So after a little R&R, and a lot of self-talk, I am excited to say that I made it Linkedin official and opened The Knowledge Shop up for it's first Alpha testers. Now just need to keep sucking up the fear, and tell more people in my network about it - think Chief, Day One etc. To get there, repeating a...
2021-11-08
09 min
The Knowledge Shop
Episode 12 - "...are you there god"? and the Apple blip - pretty sure they are linked
Another whirlwind in the life of a startup founder. In no particular order this episode covers.... Quick thoughts: Think Apple had a blip last week - my episode didn't appear for a 3 or 4 days, and that was strange. Funnily enough listening figures were down too - pretty sure they were connected. Keeping fingers crossed for this week. The Knowledge Shop learnings from customer interviews - we all need “safe spaces”, with like-minded individuals / similar stage companies to compare notes / learn from. I want to make sure to solve for this as i build The Know...
2021-09-16
17 min
Here’s To Life with Tori Reid
Ep. 25: Brent Fischer - Love, Respect and Continuing a Music Legacy
This is Part II of a 2 part series celebrating and looking closely at the Fischer family musical legacy to our times and the world.Grammy-winning producer, composer, arranger Brent Fischer carries on the legacy of his legendary father, Dr. Clare Fischer. Brent's arranging credits appear on over 30 million albums to include: Usher, Michael Jackson, Elvis Costello & The Roots, and D'Angelo (who won Grammy Album and Song of The Year for "Really Love" from his album "Black Messiah" where Brent Fischer is credited as arranger and producer). Brent produced the last eight Clare Fischer albums, including: Grammy-nominated 2011 release ‘Cont...
2021-08-20
35 min
Here’s To Life with Tori Reid
Ep. 25: Brent Fischer - Love, Respect and Continuing a Music Legacy
This is Part II of a 2 part series celebrating and looking closely at the Fischer family musical legacy to our times and the world.Grammy-winning producer, composer, arranger Brent Fischer carries on the legacy of his legendary father, Dr. Clare Fischer. Brent's arranging credits appear on over 30 million albums to include: Usher, Michael Jackson, Elvis Costello & The Roots, and D'Angelo (who won Grammy Album and Song of The Year for "Really Love" from his album "Black Messiah" where Brent Fischer is credited as arranger and producer). Brent produced the last eight Clare Fischer albums, including: Grammy-nominated 2011 release ‘Cont...
2021-08-20
35 min
The Knowledge Shop
Think this is the most scared I've been talking on an episode yet. But figuring things out slowly.
So this week's episode was pretty personal for me. Before I dive into that, here are some quick reflections on what I’ve learnt this week. Use hooks to grab people’s attention in marketing. For me that was strawberry jam on Linkedin, previously bagels in my episode names. Now wondering what other hooks I can use, to increase engagement / awareness? Found that posting on Linkedin around 12, gets me the most interaction - perhaps a good split between east coast US and UK / Europe? Test to find your time, and avoid re-sharing content on Linkedin. The algorithm hates it...
2021-08-19
18 min
Here’s To Life with Tori Reid
HTL Musing: Kindness
I am Tori Reid and I have a long standing tradition called “Tori Sundays” where I tune in, in order to tune up. Call it meditation. Dancing. Dancing with the universe. Dancing in my innerverse. Reading. Call it prayer. Writing. Call it really loving myself. For me, that’s Tori Sundays. I've put my all into these shows. But really, they are sharings of myself with my listeners. And I get so many comments about not only our magical, incredible and brilliant guests, but also the thoughts and spirit musings throughout. So we're trying something new: My HTL Musings.
2021-07-28
09 min
Here’s To Life with Tori Reid
HTL Musing: Kindness
I am Tori Reid and I have a long standing tradition called “Tori Sundays” where I tune in, in order to tune up. Call it meditation. Dancing. Dancing with the universe. Dancing in my innerverse. Reading. Call it prayer. Writing. Call it really loving myself. For me, that’s Tori Sundays. I've put my all into these shows. But really, they are sharings of myself with my listeners. And I get so many comments about not only our magical, incredible and brilliant guests, but also the thoughts and spirit musings throughout. So we're trying something new: My HTL Musings.
2021-07-28
09 min
Here’s To Life with Tori Reid
Ep. 24: Tim Reid - Dad, The Spirit Warrior, and Creating a Legacy
Some may know him as Ray Campbell on Sister, Sister, and others as Venus Flytrap on WKRP in Cincinnati. And then there are those who fondly recall him as Frank Parrish on Frank’s Place, or others as "Downtown Brown" on Simon and Simon. But none of these aliases hold a candle to the man, distinct, renowned and an original in his own right. He is called a pioneer because of his founding of New Millennium Studios in 1997 before Tyler Perry and after Oscar Micheaux’s Lincoln Motion Picture Company in the 1940's. So many around the world call him in...
2021-06-20
39 min
Here’s To Life with Tori Reid
Ep. 24: Tim Reid - Dad, The Spirit Warrior, and Creating a Legacy
Some may know him as Ray Campbell on Sister, Sister, and others as Venus Flytrap on WKRP in Cincinnati. And then there are those who fondly recall him as Frank Parrish on Frank’s Place, or others as "Downtown Brown" on Simon and Simon. But none of these aliases hold a candle to the man, distinct, renowned and an original in his own right. He is called a pioneer because of his founding of New Millennium Studios in 1997 before Tyler Perry and after Oscar Micheaux’s Lincoln Motion Picture Company in the 1940's. So many around the world call him in...
2021-06-20
39 min
Here’s To Life with Tori Reid
Ep. 23: Sound of Our Times - Prince, Brent and the Fischers
Last week Prince enjoyed a birthday. He remains one of the most celebrated pop artist of the 20th century and the soundtrack by which many artists measure their own creations and draw inspiration from. In this episode of Here’s to Life’s, Tori Reid explores the music and orchestral arrangements of some of his most widely celebrated albums including Parade, Sign of the Times, Batman (Soundtrack), Lotus Flow3r, Chrystal Ball, Graffiti Bridge and Girl Six. This week's guest as well as his orchestral compositions are in fact a soundtrack for the 21st century having composed musical arrangements for Pau...
2021-06-14
28 min
Here’s To Life with Tori Reid
Ep. 23: Sound of Our Times - Prince, Brent and the Fischers
Last week Prince enjoyed a birthday. He remains one of the most celebrated pop artist of the 20th century and the soundtrack by which many artists measure their own creations and draw inspiration from. In this episode of Here’s to Life’s, Tori Reid explores the music and orchestral arrangements of some of his most widely celebrated albums including Parade, Sign of the Times, Batman (Soundtrack), Lotus Flow3r, Chrystal Ball, Graffiti Bridge and Girl Six. This week's guest as well as his orchestral compositions are in fact a soundtrack for the 21st century having composed musical arrangements for Pau...
2021-06-14
28 min
Here’s To Life with Tori Reid
Ep. 22: Daphne Maxwell Reid (Part II) – Aunt Viv, Mother Wit and Blended Families
Part II: This episode bookends our March Women's History Month as a tall glass of sweet Virginian iced tea between Tori Reid and her step mother. We celebrate the 25th anniversary of the series finale (May 20, 1996) of "The Fresh Prince of Bel-Air". Our Aunt Viv discusses her sweet joy and well lived memories from The Fresh Prince of Bel-Air Reunion special on HBO Max, the late great James Avery, the surprise first time union with Janet Hubert, and Will Smith’s inspiring journey to growth and acceptance. From sitcom to reality, they examine their own blended family; decades of blood...
2021-05-29
32 min
Here’s To Life with Tori Reid
Ep. 22: Daphne Maxwell Reid (Part II) – Aunt Viv, Mother Wit and Blended Families
Part II: This episode bookends our March Women's History Month as a tall glass of sweet Virginian iced tea between Tori Reid and her step mother. We celebrate the 25th anniversary of the series finale (May 20, 1996) of "The Fresh Prince of Bel-Air". Our Aunt Viv discusses her sweet joy and well lived memories from The Fresh Prince of Bel-Air Reunion special on HBO Max, the late great James Avery, the surprise first time union with Janet Hubert, and Will Smith’s inspiring journey to growth and acceptance. From sitcom to reality, they examine their own blended family; decades of blood...
2021-05-29
32 min
Here’s To Life with Tori Reid
Ep. 21: Queen Mother Cicely Tyson (Part II) - A Mother's Day Tribute
Part II: This Mother’s Day, we continue our tribute to the iconic and legendary Cicely Tyson. For Part I in Episode 15 “What Makes Cicely Tyson, Cicely Tyson”, we heard lovingly from those who were mentored by her, worked with her and knew her. For this Part II, we speak with culture makers and great spirits as Debbie Allen, Bill Duke, and Daphne Maxwell Reid, who have been inspired by her light. All speak to her grace, command and seemingly effortless quantums of power as a Hollywood legacy since the 1960’s on the silver screen, as well as television. Her humanit...
2021-05-09
23 min
Here’s To Life with Tori Reid
Ep. 21: Queen Mother Cicely Tyson (Part II) - A Mother's Day Tribute
Part II: This Mother’s Day, we continue our tribute to the iconic and legendary Cicely Tyson. For Part I in Episode 15 “What Makes Cicely Tyson, Cicely Tyson”, we heard lovingly from those who were mentored by her, worked with her and knew her. For this Part II, we speak with culture makers and great spirits as Debbie Allen, Bill Duke, and Daphne Maxwell Reid, who have been inspired by her light. All speak to her grace, command and seemingly effortless quantums of power as a Hollywood legacy since the 1960’s on the silver screen, as well as television. Her humanit...
2021-05-09
23 min
TV Guidance Counselor
TV Guidance Counselor Episode 465: Chris Morgan
This week Ken welcome author of the new book on Nickelodeon in the '90s (and the old book The Comic Galaxy of Mystery Science Theater 3000: Twelve Classic Episodes and the Movies They Lampoon) Chris Morgan. Ken and Chris discuss growing up in Detroit, being very unsuccessful, failing in L.A., Kid Rock, Comedy Channel, early cable networks, Canadian content, Fifteen, Welcome Freshman, Cousin Skeeter, My Brother and Me, Alex Mack, Shelby Woo, how bad My Brother and Me was, Third Rock from the Sun, 10 Things I Hate About You, Alanis Morrisette, Moesha books, Rugrats, Halloween, All...
2021-04-26
1h 46
Here’s To Life with Tori Reid
Ep. 20: Here's To Life, Meditation and Self Love - A Retrospective
This is the 20th episode inspired by the majestic Shirley Horn's timeless tome. Tori Reid, host of "Here's to Life", reflects on Life, the meaning of it all, her recent quantum steps into Transcendentalism, and the enlightened insights of some of her previous guests. From her beloved Phylicia Rashad and one of her favorite spirits Blair Underwood to new friends as legendary actor/director Bill Duke and bestselling author and healer don Miguel Ruiz Jr., they offer their incredible wisdom and power. And Tori, inquisitive and newly awakened, shares her gems - the power of stillness and...
2021-04-25
22 min
Here’s To Life with Tori Reid
Ep. 20: Here's To Life, Meditation and Self Love - A Retrospective
This is the 20th episode inspired by the majestic Shirley Horn's timeless tome. Tori Reid, host of "Here's to Life", reflects on Life, the meaning of it all, her recent quantum steps into Transcendentalism, and the enlightened insights of some of her previous guests. From her beloved Phylicia Rashad and one of her favorite spirits Blair Underwood to new friends as legendary actor/director Bill Duke and bestselling author and healer don Miguel Ruiz Jr., they offer their incredible wisdom and power. And Tori, inquisitive and newly awakened, shares her gems - the power of stillness and...
2021-04-25
22 min
Here’s To Life with Tori Reid
Ep. 19: Bill Duke – Spiritual Pathfinder and Hollywood Icon
Tori's back again! No Sudden Moves though! This time with an auteur, Hollywood legend and global griot - at a towering 6' 4½” - who’s portrayed some indelible tough and rough multi-layered characters and directed cult underground classics and American blockbusters alike. But this gentle giant of a storyteller is also someone who has said one’s personal life, “requires vulnerability and that’s the painful part”. Even as we chronicle the mountain tops of an illustrious career, he surveys the valleys, crediting the practice of Transcendental Meditation with saving his life. He is the author of a memoir subtitled, “M...
2021-04-11
37 min
Here’s To Life with Tori Reid
Ep. 19: Bill Duke – Spiritual Pathfinder and Hollywood Icon
Tori's back again! No Sudden Moves though! This time with an auteur, Hollywood legend and global griot - at a towering 6' 4½” - who’s portrayed some indelible tough and rough multi-layered characters and directed cult underground classics and American blockbusters alike. But this gentle giant of a storyteller is also someone who has said one’s personal life, “requires vulnerability and that’s the painful part”. Even as we chronicle the mountain tops of an illustrious career, he surveys the valleys, crediting the practice of Transcendental Meditation with saving his life. He is the author of a memoir subtitled, “M...
2021-04-11
37 min
I Do's and Don'ts
Mixing Things Up!
In this episode we are sitting down with Ryan Reid a wedding DJ to talk about some of his do's and don'ts for both couples and other vendors! If you are looking for a great DJ in the central Illinois area definitely check him out. Ryan Reid of Crash Events crasheventsdj@gmail.com Facebook The Knot If you want to WATCH this interview we also have a YouTube channel! For teasers and some live video chats with other vendors be sure to follow us on Instagram! And...
2021-04-07
13 min
Here’s To Life with Tori Reid
Ep. 18: Daphne Maxwell Reid – The Renaissance Woman
March is Women’s History Month. Tori delights in a spirited conversation honoring a special woman in her life. She made history as the first Black woman featured on the cover of Glamour magazine, as Northwestern University’s first Black homecoming queen which shocked the campus drawing national coverage, but she is widely known as “Aunt Viv” of the Fresh Prince of Bel Air. In every decade since the 1960s, she’s made her mark on American culture, but she is most proud of the mark she leaves on her family. She is a Renaissance woman who is accomplished in photogr...
2021-03-28
40 min
Here’s To Life with Tori Reid
Ep. 18: Daphne Maxwell Reid – The Renaissance Woman
March is Women’s History Month. Tori delights in a spirited conversation honoring a special woman in her life. She made history as the first Black woman featured on the cover of Glamour magazine, as Northwestern University’s first Black homecoming queen which shocked the campus drawing national coverage, but she is widely known as “Aunt Viv” of the Fresh Prince of Bel Air. In every decade since the 1960s, she’s made her mark on American culture, but she is most proud of the mark she leaves on her family. She is a Renaissance woman who is accomplished in photogr...
2021-03-28
40 min
Here’s To Life with Tori Reid
Ep. 17: Youssou N’Dour – Global Elder and Griot, the King of African World Music
Tori and Executive Producer Patrick A. Howell enjoy a once in a lifetime opportunity to vibe with a living legend and global icon from his home in Dakar, Senegal. He has been noted as one of Time magazine’s 100 most influential people in the world. He is known as the Ambassador of African music, the King of African Pop and in 2014, Rolling Stone magazine dubbed him ”perhaps the most famous singer alive” in Senegal and much of Africa. He is beloved by his people and has collaborated with other icons as Paul Simon, Sting and Bruce Springsteen. This Grammy Award...
2021-03-14
36 min
Here’s To Life with Tori Reid
Ep. 17: Youssou N’Dour – Global Elder and Griot, the King of African World Music
Tori and Executive Producer Patrick A. Howell enjoy a once in a lifetime opportunity to vibe with a living legend and global icon from his home in Dakar, Senegal. He has been noted as one of Time magazine’s 100 most influential people in the world. He is known as the Ambassador of African music, the King of African Pop and in 2014, Rolling Stone magazine dubbed him ”perhaps the most famous singer alive” in Senegal and much of Africa. He is beloved by his people and has collaborated with other icons as Paul Simon, Sting and Bruce Springsteen. This Grammy Award...
2021-03-14
36 min
Big Reid Radio: #InterviewsOnly Podcast
Francis Karel talks TikTok, Omegle, and Tori Kelly Singing His Song!
Big Reid talks with Francis Karel about his single "You're Too Close", singing on Omegle and freaking out over Tori Kelly singing his song on Tik Tok!
2021-03-05
15 min
Here’s To Life with Tori Reid
Ep. 16: Blair Underwood (Part II) - What Makes Blair, Blair?
Part II: Tori continues exploring the ancient adage “to thine own self be true” and other pearls of wisdom to live by with one of the greatest spirits ever. He seems to have mastered life, by mastering himself. As a father, husband, filmmaker, culture maker and prodigy, as well as an award-winning Hollywood and Broadway actor, he always remains grounded while effortlessly uplifting and inspiring those in his orbit by simply being himself. We’ve all seen him on LA Law, Sex and the City, Set It Off, and Netflix’s Self Made. Most recently, he was nominated for a 2021 Tony...
2021-02-28
42 min
Here’s To Life with Tori Reid
Ep. 16: Blair Underwood (Part II) - What Makes Blair, Blair?
Part II: Tori continues exploring the ancient adage “to thine own self be true” and other pearls of wisdom to live by with one of the greatest spirits ever. He seems to have mastered life, by mastering himself. As a father, husband, filmmaker, culture maker and prodigy, as well as an award-winning Hollywood and Broadway actor, he always remains grounded while effortlessly uplifting and inspiring those in his orbit by simply being himself. We’ve all seen him on LA Law, Sex and the City, Set It Off, and Netflix’s Self Made. Most recently, he was nominated for a 2021 Tony...
2021-02-28
42 min
Here’s To Life with Tori Reid
Ep. 15: What Makes Cicely Tyson, Cicely Tyson? – A Loving Tribute
On January 28th, 2021, we lost a beloved legend - our twin flame has ascended from this earthly plane beyond the veil to the heavens. This is part 1 of a 2 part special exploring the truth of Toni Morrison’s maxim - "You are your own best thing." This soulful love note to the ancestor and incandescent spirit of Cicely Tyson is celebrated by some of the brightest Hollywood and Broadway prodigies to have known or worked with her. Blair Underwood, Vanessa Williams, Tim Reid, LaChanze, and Tori Reid give their stirring recollections of Cicely Tyson, a singular luminescence. Cicely Tyson is...
2021-02-14
34 min
Here’s To Life with Tori Reid
Ep. 15: What Makes Cicely Tyson, Cicely Tyson? – A Loving Tribute
On January 28th, 2021, we lost a beloved legend - our twin flame has ascended from this earthly plane beyond the veil to the heavens. This is part 1 of a 2 part special exploring the truth of Toni Morrison’s maxim - "You are your own best thing." This soulful love note to the ancestor and incandescent spirit of Cicely Tyson is celebrated by some of the brightest Hollywood and Broadway prodigies to have known or worked with her. Blair Underwood, Vanessa Williams, Tim Reid, LaChanze, and Tori Reid give their stirring recollections of Cicely Tyson, a singular luminescence. Cicely Tyson is...
2021-02-14
34 min
Here’s To Life with Tori Reid
Ep. 14: Blair Underwood - Confident, Casual, and Cool
Tori reunites with a great spirit, actor, producer… storyteller, an iconic esquire in television. He is a proud son, father, and husband, and an enlightened spirit of the universe. Beginning a career in the eighties, this culture maker and outlier has managed to do something very rarefied with his life - be a Black man who identifies with his community, honors his family and people, stays true to himself, and be a confident, casual, cool, and kind soul. We’ve all seen him on LA Law, Sex and the City, Set It Off, and Netflix’s Self Made. Most recentl...
2021-01-24
39 min
Here’s To Life with Tori Reid
Ep. 14: Blair Underwood - Confident, Casual, and Cool
Tori reunites with a great spirit, actor, producer… storyteller, an iconic esquire in television. He is a proud son, father, and husband, and an enlightened spirit of the universe. Beginning a career in the eighties, this culture maker and outlier has managed to do something very rarefied with his life - be a Black man who identifies with his community, honors his family and people, stays true to himself, and be a confident, casual, cool, and kind soul. We’ve all seen him on LA Law, Sex and the City, Set It Off, and Netflix’s Self Made. Most recentl...
2021-01-24
39 min
Here’s To Life with Tori Reid
Ep. 13: Tom Lutz – Aimlessness and Finding Ourselves
Tori and her guest co-host Patrick A. Howell, enjoy talking to accomplished author, respected humanist, acclaimed professor, and gadabout. He is the founder of the Los Angeles Review of Books. He is the American Book Award-winning author of Doing Nothing: A History of Loafers, Loungers, Slackers and Bums in America. He recently released Aimlessness after the successful debut of his novel Born Slippy last year. His previous books have been translated into 12 languages, several of which have been named New York Times Notable Books. They talk about what it means to live aimlessly, his love affair with travel, being...
2021-01-10
43 min
Here’s To Life with Tori Reid
Ep. 13: Tom Lutz – Aimlessness and Finding Ourselves
Tori and her guest co-host Patrick A. Howell, enjoy talking to accomplished author, respected humanist, acclaimed professor, and gadabout. He is the founder of the Los Angeles Review of Books. He is the American Book Award-winning author of Doing Nothing: A History of Loafers, Loungers, Slackers and Bums in America. He recently released Aimlessness after the successful debut of his novel Born Slippy last year. His previous books have been translated into 12 languages, several of which have been named New York Times Notable Books. They talk about what it means to live aimlessly, his love affair with travel, being...
2021-01-10
43 min
Here’s To Life with Tori Reid
Ep. 11: Walter Mosley – The Awkward Black Man and Being Easy
Part I: Tori, and her guest co-host, Patrick A. Howell, delight in talking to one of the world’s most versatile and admired writers. He is the esteemed author of more than fifty critically acclaimed books, including the bestselling mystery series featuring Easy Rawlins. Several of his books have been adapted for film and television, including Devil in a Blue Dress (starring Denzel Washington, Don Cheadle and Jennifer Beals) and HBO’s Always Outnumbered (starring Laurence Fishburne and Natalie Cole). He is also a writer and executive producer on the late John Singleton’s FX drama series, Snowfall. They talk ab...
2020-11-01
47 min
Here’s To Life with Tori Reid
Ep. 11: Walter Mosley – The Awkward Black Man and Being Easy
Part I: Tori, and her guest co-host, Patrick A. Howell, delight in talking to one of the world’s most versatile and admired writers. He is the esteemed author of more than fifty critically acclaimed books, including the bestselling mystery series featuring Easy Rawlins. Several of his books have been adapted for film and television, including Devil in a Blue Dress (starring Denzel Washington, Don Cheadle and Jennifer Beals) and HBO’s Always Outnumbered (starring Laurence Fishburne and Natalie Cole). He is also a writer and executive producer on the late John Singleton’s FX drama series, Snowfall. They talk ab...
2020-11-01
47 min
Weekly Dose Of Therapy
Let's Talk Zodiac
Do you believe in zodiac signs? Would you date someone with the same sign as you? Co-Host: Khanya Reid We will be discussing zodiac signs. Do they help when selecting a partner? Remember to follow the podcast page on: Instagram @ weeklydosetheraphy_ Twitter @ weeklydosetheraphy I hope you enjoy this episode!!
2020-10-10
52 min
Here’s To Life with Tori Reid
Ep. 09: Vanessa Williams – the Trailblazer and the Power of Change
Tori takes pleasure in speaking with a timeless voice and warrior spirit. She is one of the most multi-faceted and accomplished performers in the entertainment industry today with 4 Emmy nominations, 11 Grammy nominations, a Tony nomination, 3 SAG Award nominations, and 7 NAACP Image Awards. She is also a strong advocate for equal rights in gay and minority communities. Reflecting on her own life, Tori shares a personal story of how change can lead to growth, and celebrates how icons, like her guest, consistently ride change to freedom, success, and great truths that leave their imprint on the world. They talk about...
2020-08-22
35 min
Here’s To Life with Tori Reid
Ep. 09: Vanessa Williams – the Trailblazer and the Power of Change
Tori takes pleasure in speaking with a timeless voice and warrior spirit. She is one of the most multi-faceted and accomplished performers in the entertainment industry today with 4 Emmy nominations, 11 Grammy nominations, a Tony nomination, 3 SAG Award nominations, and 7 NAACP Image Awards. She is also a strong advocate for equal rights in gay and minority communities. Reflecting on her own life, Tori shares a personal story of how change can lead to growth, and celebrates how icons, like her guest, consistently ride change to freedom, success, and great truths that leave their imprint on the world. They talk about...
2020-08-22
35 min
Here’s To Life with Tori Reid
Ep. 08: Marilyn McCoo & Billy Davis Jr. (Part II) – What Makes Marilyn and Billy, the 1st Couple of Pop and Soul
Part II: Tori, and her guest co-host Patrick A. Howell, continue discussing love, justice and music in their upbeat and timely conversation with two of the most magical spirits in the world of entertainment and beyond, as they passionately reminisce and voice their thoughts on today’s zeitgeist. 7 Grammys. 3 Platinum records and 15 Gold. From Aquarius/Let The Sunshine In to One Less Bell To Answer…and their duet, You Don’t Have To Be a Star… they fly in different dimensions, harmonizing, uplifting, and inspiring. On this second episode, they talked about the unrest sparked by the ascension of George Fl...
2020-08-02
34 min
Here’s To Life with Tori Reid
Ep. 08: Marilyn McCoo & Billy Davis Jr. (Part II) – What Makes Marilyn and Billy, the 1st Couple of Pop and Soul
Part II: Tori, and her guest co-host Patrick A. Howell, continue discussing love, justice and music in their upbeat and timely conversation with two of the most magical spirits in the world of entertainment and beyond, as they passionately reminisce and voice their thoughts on today’s zeitgeist. 7 Grammys. 3 Platinum records and 15 Gold. From Aquarius/Let The Sunshine In to One Less Bell To Answer…and their duet, You Don’t Have To Be a Star… they fly in different dimensions, harmonizing, uplifting, and inspiring. On this second episode, they talked about the unrest sparked by the ascension of George Fl...
2020-08-02
34 min
Here’s To Life with Tori Reid
Ep. 07: Marilyn McCoo & Billy Davis Jr. – the 1st Couple of Pop and Soul
Tori and her guest co-host Patrick A. Howell engage in an upbeat and timely conversation with two of the most magical spirits in the world of entertainment and beyond, as they passionately reminisce and voice their thoughts on today’s zeitgeist. 7 Grammys. 3 Platinum records and 15 Gold. From Aquarius/Let The Sunshine In to One Less Bell To Answer…and their duet, You Don’t Have To Be a Star… they fly in different dimensions, harmonizing, uplifting, and inspiring. Up, up and away… they continue to fulfill their purpose while being rooted in love, faith, and a lasting marriage. On this first...
2020-07-26
31 min
Here’s To Life with Tori Reid
Ep. 07: Marilyn McCoo & Billy Davis Jr. – the 1st Couple of Pop and Soul
Tori and her guest co-host Patrick A. Howell engage in an upbeat and timely conversation with two of the most magical spirits in the world of entertainment and beyond, as they passionately reminisce and voice their thoughts on today’s zeitgeist. 7 Grammys. 3 Platinum records and 15 Gold. From Aquarius/Let The Sunshine In to One Less Bell To Answer…and their duet, You Don’t Have To Be a Star… they fly in different dimensions, harmonizing, uplifting, and inspiring. Up, up and away… they continue to fulfill their purpose while being rooted in love, faith, and a lasting marriage. On this first...
2020-07-26
31 min
Here’s To Life with Tori Reid
Ep. 06: Tina Farris - the Power Behind The Throne of Live Music Globally
Tori makes magic with this fierce and genius spirit. From The Roots to Lauryn Hill, from Chris Rock to The Black Eyed Peas, she is a top orchestrator and one of the greatest tour managers to ever do it for some of the most iconic artists of the time. If these constellation acts are like royalty, then she is the power behind the throne. She is the one making it do what it do. They discuss creating an unforgettable event, making creative adjustments during COVID-19, working with A-list talent, her passion for Afropop, her love for Jeff Goldblum… and so...
2020-06-05
58 min
Here’s To Life with Tori Reid
Ep. 06: Tina Farris - the Power Behind The Throne of Live Music Globally
Tori makes magic with this fierce and genius spirit. From The Roots to Lauryn Hill, from Chris Rock to The Black Eyed Peas, she is a top orchestrator and one of the greatest tour managers to ever do it for some of the most iconic artists of the time. If these constellation acts are like royalty, then she is the power behind the throne. She is the one making it do what it do. They discuss creating an unforgettable event, making creative adjustments during COVID-19, working with A-list talent, her passion for Afropop, her love for Jeff Goldblum… and so...
2020-06-05
58 min
Here’s To Life with Tori Reid
Ep. 05: Rachel Cargle – the Bold and Beautiful Truth Teller
Tori has the pleasure to speak with an emerging new voice. New energy. New force. She is a writer, a lecturer, a public academic, an expressionist, and above all, an unapologetic activist. She has been featured and celebrated in publications such as The New Yorker, The Washington Post, Harper’s Bazaar, on the TEDx stage and on the Emmy nominated show the Red Table Talk. In this passionate conversation, they talk about feminism and race, the importance of traveling home to Africa, the Great Unlearn, how to be a social media master… and so much more! Here’s to the po...
2020-05-01
1h 11
Here’s To Life with Tori Reid
Ep. 05: Rachel Cargle – the Bold and Beautiful Truth Teller
Tori has the pleasure to speak with an emerging new voice. New energy. New force. She is a writer, a lecturer, a public academic, an expressionist, and above all, an unapologetic activist. She has been featured and celebrated in publications such as The New Yorker, The Washington Post, Harper’s Bazaar, on the TEDx stage and on the Emmy nominated show the Red Table Talk. In this passionate conversation, they talk about feminism and race, the importance of traveling home to Africa, the Great Unlearn, how to be a social media master… and so much more! Here’s to the po...
2020-05-01
1h 11
Here’s To Life with Tori Reid
Ep. 04: don Miguel Ruiz Jr - a Master of Transformation
Tori has the wonderful opportunity to converse with an author and healer who’s inspired her, along with his family, throughout her adult life. In this dreamy conversation, they smile, reminisce, laugh out loud, and expand with grace. They talk about his rich childhood, the healing and influential spirits of his father and grandmother, healthy relationships (including his own), building strong character, how we can use COVID-19 to grow ourselves, and more! Here’s to the masterful, don Miguel Ruiz Jr. Credits:Guest: don Miguel Ruiz Jr.Host and Producer: Tori ReidExecuti...
2020-04-15
1h 22
Here’s To Life with Tori Reid
Ep. 04: don Miguel Ruiz Jr - a Master of Transformation
Tori has the wonderful opportunity to converse with an author and healer who’s inspired her, along with his family, throughout her adult life. In this dreamy conversation, they smile, reminisce, laugh out loud, and expand with grace. They talk about his rich childhood, the healing and influential spirits of his father and grandmother, healthy relationships (including his own), building strong character, how we can use COVID-19 to grow ourselves, and more! Here’s to the masterful, don Miguel Ruiz Jr. Credits:Guest: don Miguel Ruiz Jr.Host and Producer: Tori ReidExecuti...
2020-04-15
1h 22
The Spokesmen Cycling Roundtable Podcast
In Conversation with Tori Fahey of Apidura
Spokesmen Cycling Podcast In Conversation with Tori Fahey of Apidura "We don't use Facebook or Google, we support the bikepacking community" Tuesday 10th March 2020 SPONSORS: Jenson USA, Sports Suds HOST: Carlton Reid GUEST: Tori Fahey, Apidira bikepacking bags
2020-03-10
55 min
Here’s To Life with Tori Reid
Ep. 03: Nikki Giovanni (Part II) - What Makes Nikki, Nikki?
Part II: Tori travels home to Virginia and visits with renowned international griot and poet Nikki Giovanni in the watermark year of 2019 for the diaspora and humanity (2019 being the 400th year since our ancestors arrived in Virginia to create a new global culture). They discuss Giovanni's life and thoughts on the future, humanity, politics, and the highs and lows of it all. Giovanni is arguably the greatest living poet in the world, as well as a beloved activist and educator. On this second episode, Giovanni shares her adoration for Muhammad Ali and Serena Williams, her position on gun control, and...
2020-03-05
21 min
Here’s To Life with Tori Reid
Ep. 03: Nikki Giovanni (Part II) - What Makes Nikki, Nikki?
Part II: Tori travels home to Virginia and visits with renowned international griot and poet Nikki Giovanni in the watermark year of 2019 for the diaspora and humanity (2019 being the 400th year since our ancestors arrived in Virginia to create a new global culture). They discuss Giovanni's life and thoughts on the future, humanity, politics, and the highs and lows of it all. Giovanni is arguably the greatest living poet in the world, as well as a beloved activist and educator. On this second episode, Giovanni shares her adoration for Muhammad Ali and Serena Williams, her position on gun control, and...
2020-03-05
21 min
TV Guidance Counselor
TV Guidance Counselor Episode 397: Katie McCarthy
November 20-26, 1999 This week Ken welcomes fellow Boston Comedian and child of neglect Katie McCarthy. Ken and Katie discuss growing up in Lynn, Bambi v Godzilla, being an indoor kid, cops, drama club, Catholic School, being on Student Government, Celine Dion, The Peanut Butter Solution, Drake, Degrassi, Wrestling, Cable Access, pig dicks, The Lawrence Bros, Premium Blend, Margaret Cho, Janeane Garofalo, Teen Magazine, "He Touched Me", old perverts, mush brain, name tags, Orson Wells, Strangers with Candy, cringe jokes, Wes Hazard on Jeopardy, Jesus, Richard Simmons loving chicks, clowns, late night, puking after eating waffles...
2020-02-24
1h 35
Here’s To Life with Tori Reid
Ep. 02: Phylicia Rashad - What Makes Phylicia, Phylicia?
Tori is reunited with an icon, mentor and source of personal inspiration, in Victory & Noble’s 2nd episode. In this heart-to-heart and unforgettable conversation, they cry, laugh out loud, and uplift and inspire with grace. They explore what makes Phylicia, Phylicia, the sweetness of her childhood, love and marriage, self care with 40 years of meditation, what she’s grappled with, completing her narrating Academy Award–winning storyteller Kobe Bryant’s, the Wizenard Series, her directorial Broadway debut with “Blue”, a jazz play by playwright Charles Randolph-Wright, and so much more! A magical moment for all women worldwide happens as Phylicia hands T...
2020-02-14
1h 03
Here’s To Life with Tori Reid
Ep. 02: Phylicia Rashad - What Makes Phylicia, Phylicia?
Tori is reunited with an icon, mentor and source of personal inspiration, in Victory & Noble’s 2nd episode. In this heart-to-heart and unforgettable conversation, they cry, laugh out loud, and uplift and inspire with grace. They explore what makes Phylicia, Phylicia, the sweetness of her childhood, love and marriage, self care with 40 years of meditation, what she’s grappled with, completing her narrating Academy Award–winning storyteller Kobe Bryant’s, the Wizenard Series, her directorial Broadway debut with “Blue”, a jazz play by playwright Charles Randolph-Wright, and so much more! A magical moment for all women worldwide happens as Phylicia hands T...
2020-02-14
1h 03
CopySlayers Podcast
7 Deadly Sins of Email Marketing
If you're still struggling to monetize your email list then it's probably because you've been committing these sinful marketing mistakes. In episode 20 of the CopySlayers Podcast, I'll be talking about: 1) The hidden marketing metric that is costing you money 2) Why your audience needs to love your name 3) The splits that increase quality conversions 4) The only triggers you need to be pulling in your email copy to make your audience go crazy for you and your offer 5) No segment, no dice - why you need to be mindful...
2019-12-28
23 min
LA Review of Books
Tori Reid Talks to the Iconic Nikki Giovanni
Tori Reid, Hollywood insider and producer, visits with poet Nikki Giovanni to discuss her life and thoughts on the future, humanity, politics, and the highs and lows of it all. Giovanni is arguably the greatest living American poet, as well as a beloved activist and educator. On this special show, Giovanni shares her thoughts on our current political climate, the Global International African Arts Movement, and her report card to God about humankind.
2019-10-31
20 min
CopySlayers Podcast
The Secret to Secrets
Here's the secret you've been looking for to level up your business.. But it's a little more complicated than you think: Welcome to the CopySlayers Podcast and today I'll be talking to you about: 1) modeling success and how to not make decisions blindly 2) how powerful obsession is with helping you figure out your secrets 3) the secret formula to figuring out your secret 4) and much more... ------ Schedule a coaching call with me here: https://calendly.com/shifttori/coachtori ------
2019-09-10
10 min
CopySlayers Podcast
Ducks.. or Water Pigeons?
If you're having trouble engaging with your audience.. It's probably because you're not speaking their language. Welcome to episode 18, and today I'm going to talk to you about: 1) why trying to be "different" isn't working out when it comes to the language your use 2) what mistakes you shouldn't make if you don't want your audience to shy away from you and your services 3) why speaking your audience's language will help you increase your ROI and boost your engagement 4) and much more!... ------ Schedule...
2019-09-02
08 min
CopySlayers Podcast
Does Your Offer Look Generic? Here's What Will Fix It.
Your copy might not be the root of the issue.. and here's how you can fix that. On episode 7, I'll talk about: 1) how to make your offer shine and not seem so lackluster 2) how to make sure your offer is hitting the exact points it need to be unique 3) the Ask & Deliver survey and how it helps you conduct some super simple and useful market research 4) and how you can use the results you gather to form a more desirable, mouthwatering offer ------ Remember...
2019-08-29
07 min
CopySlayers Podcast
A Magic Edit (Pro-Tip)
Want to make your copy mouthwatery and incredibly easy to read? Well I got a super simple copy hack for you to use that will make your copy crispy clean. Welcome to episode 17 of the CopySlayers Podcast, and today we'll be talking about - Cut Editing. It's something I've been practicing a while now and it's all about: 1) getting rid of unnecessary words or whole lines 2) turning your copy into something more digestible for your audience 3) and saving readers and losing less ------ ...
2019-08-21
03 min
CopySlayers Podcast
The Offer Test - Part II
If you're back to figure out what didn't work... then you're in the right place. And if it worked really well, congrats! Your offer is bomb! Welcome back, and in episode 16, I'll be talking with you about: 1) how to handle engagement from your audience if they didn't buy a) and how it can be turned into fuel for future content and market research 2) how to handle yourself if you didn't get much engagement on your offer post 3) and that you're not alone if you're still...
2019-08-15
06 min
CopySlayers Podcast
The Offer Test - Part 1
Everyone likes to say that your offer sucks without actually telling you what's wrong with it. Well I'm here to tell you little secret about what that could mean... and give you a little gift that can help you solve your offer post, engagement problems. Welcome to the CopySlayers Podcast, and in episode 15, I'll be talking about: 1) A free gift that I want to give you that can help you figure out if your offer really works or is a bust 2) and the crazy benefits you can receive...
2019-08-14
06 min
The Expert Connection With Trish Leto
EP 33- How To Convert Words Into Money With Tori Reid
Hey everyone, this is an oldie but a GOODIE! Tori Reid is a dear friend and an absolutely phenomenal copywriter. She's been writing email copy for some heavy-hitting marketing influencers, like Landon Porter The Sales Gorilla and Founder of The Gorilla Army Nation. She's also been writing killer copy for Arne Giske, founder of The Millennial Entrepreneur Community FB group, Group Funnels, and Groups for Profit Course. Tori just launched her OWN podcast, called the Copyslayers Podcast and it's incredible. Go now...and subscribe! You'll learn quite a bit from her! If y...
2019-08-09
29 min
CopySlayers Podcast
Writing FAST (Pro-TIp 2019)
Don't have enough time to sit down for an hour to write an email for your list...? Just got other shit to do and not enough time...? I got you and your work flow. On episode 14, I'll be talking about: 1) a quick and easy way to build a copy base which will make your writing faster 2) and some tips on a productivity hack to get your energy and focus in sync so that you can accomplish more in less time ------ Remember to email me...
2019-08-04
04 min
CopySlayers Podcast
Your CTA's Aren't The Problem
It's not your CTA's that aren't working... it's something more important. It's the justification in your copy. On episode 13, I'll talk about: 1) how your CTA's are only steps to move your audience in a new direction 2) how you need your audience to feel before they even reach the CTA's 3) and what you can do to make your audience feel emotionally invested in you before they reach any CTA's ------ Remember to email me your questions to Tori@ShiftCopyCo.com with the #AskTori tag, and I'll...
2019-08-01
04 min
CopySlayers Podcast
I Will Punch You
Sometimes you need to take a hit to learn. In this case it's your sales and it's time to learn how to raise those rates. On episode 12, I'll be talking about: 1) bullets, and why they are incredibly important to include in your copy 2) how you can use them to increase your conversion rates 3) and a neat psychological pro-tip about bullets and how they make your audience curious about your offers ------ Remember to email me your questions to Tori@ShiftCopyCo.com with the #AskTori...
2019-07-27
10 min
CopySlayers Podcast
Million Dollar Video Sales Letters w/ Ian Stanley
Chatted with someone I like to call a "Young God of Copy" about how to write and create million dollar Video Sales Letters and he blew my mind. We also chatted a little about creepy guys and dating scenarios. His name is Ian Stanley. He's done over $100,000,000 in sales with his copy over the past few years and he's not even 30 yet. He's become outrageously picky about who he gives his time to with copy. It costs $20,000 minimum to get him to work on your shit. I think it's about $1,500 or...
2019-07-20
52 min
CopySlayers Podcast
Everyone Is Lying to You and Themselves (Myths to Know)
They're all lying to you and themselves. Here's how you can work around that. On episode 10, I'll be talking about: 1) the "real" reason people don't want to take you up on your offer 2) how you can use that to your advantage and gain back control of the situation 3) and some tips you can use to find the real reason that is keeping them from investing in you ------ Click this link to join the CopySlayers community on Facebook -- bit.ly/copyslayers Subscribe to...
2019-07-19
07 min
CopySlayers Podcast
Recommended Books for Persuasion & Performance
If you're just getting started or looking for a way to sharpen your CopySlaying skills, then do I have a treat for you. On episode 9, I'll be talking about: 1) the two methods to best learn copywriting, if you're a beginner 2) books to help hone your craft and level up your CopySlaying skills 3) and a couple ideas you can use to help get you started on a focused path ------ Click this link to join the CopySlayers community on Facebook -- bit.ly/copyslayers Subscribe...
2019-07-18
04 min
CopySlayers Podcast
This One Mistake is Hurting your Business
Your sales are down, but do you know what's bottlenecking your conversion rates? I do, and here's what you can do about it. In this episode, I'll talk about: 1) the one thing that may be hurting your business' cash flow 2) why getting niche'd down on your sales page is incredibly important 3) and what you can do to pump out higher conversion rates and make more sales ------ Click this link to join the CopySlayers community on Facebook -- bit.ly/copyslayers
2019-07-11
08 min
CopySlayers Podcast
This Copywriting Myth is Keeping You From Making Money
No one talk about it, but it's acted on all of the time. Here's how one myth is keeping you from getting right to the point and treating your clients to what they really want. On episode 6, I'll be talking about: 1) why you don't need to talk about it 2) why social proof and keeping them curious is more important then this myth 3) and how to start promising results instead of wasting you and your clients time ------ Click this link to join the...
2019-07-11
04 min
CopySlayers Podcast
How to Keep Your Audience Focused and Make More Money
Having a scattered audience isn't good for your cash flow, but here's how you can fix that. On episode 5, I'll be talking about: 1) why having a scattered audience isn't an efficient way to make sells 2) why building a funnel page with OTO's and up-sells can maximize your cart value 3) and how you can create a new "problem" to sell more and increase your cart value ------ Click this link to join the CopySlayers community on Facebook -- bit.ly/copyslayers Subscribe to CopySlayer...
2019-07-11
07 min
CopySlayers Podcast
Why Pain Points and Desires Aren't Enough
Pain points & desires aren't really doing the trick, are they? Find out why. On episode 4, I'll be talking about: 1) why pain points & desires aren't enough 2) the missing ingredient that IS enough 3) and how to use that missing ingredient to push the emotional triggers of your audience so they actually want to buy from you. ------ Click this link to join the CopySlayers community on Facebook -- bit.ly/copyslayers Subscribe to CopySlayer TV on Youtube to get different visual...
2019-07-11
04 min
CopySlayers Podcast
Price Objections and "The Cost of Doing Nothing"
Price objections are everywhere but want to know the one neat trick you can do to shut it down? I'll tell you how. On episode 3, I'll be talking about: 1) how baseline objections can pop up anywhere 2) how reminding them of this one idea could put things into perspective for them 3) and how selling them on this one idea could benefit both of you in the long run ------ Click this link to join the CopySlayers community on Facebook -- bit.ly/copyslayers
2019-07-11
05 min
CopySlayers Podcast
How to Not Sound Salesy
You don't want to come off as salesy, but don't know the trick, right? Here's how you can sound more authentic in your writing. In episode 2, I'll be talking about: 1) how to think about the sales process 2) why you should have the confidence in having the sales conversation 3) And how to cultivate that mindset to help you come across as more authentic and positive in the future. ------ Click this link to join the CopySlayers community on Facebook -- bit.ly/copyslayers
2019-07-11
06 min
CopySlayers Podcast
How to Make Your Offer Irresistible
Is your offer your clients' veggie... or steak? Well let's find out. On episode 1, I'll be talking about: 1) What kind of desirable qualities your offer has 2) How to turn those qualities into actionable selling points 3) And how to use those mouthwatering qualities to get your clients hooked and emotionally invested in your service or product ------ Click this link to join the CopySlayers community on Facebook -- bit.ly/copyslayers Subscribe to CopySlayer TV on Youtube to get different visual lessons and some special...
2019-07-11
08 min
The Diabetic Toolbox
WTYL Episode 18 Can This Relationship Be Saved? Letting Go Of Emotional Baggage
Healing takes courage, and we all have courage, even if we have to dig a little to find it” Tori Amos Today is Relationship Monday , a heavy topic to be attacking at the beginning of the week, but I think you can handle it. We are doing a deep dive into Part 2 of our Can This Relationship Be Saved Series- Today we are talking about emotional baggage, and how it can ruin your life and your new relationships. Don’t think just romantic, think friendship, family, co-workers, church members, emotional baggage left unchecked can permeate every area of your life and leave you...
2019-02-18
35 min
DOPEamine
Tori Reid on Clarity in Messaging
Today on the show we're talking to my friend Tori Reid about messaging. She's an expert in messaging and confidence through messaging. She's someone I've been wanting to speak to on this topic for quite some time, so I'm really excited about this episode. We talk about clarity of language, power dynamics and how little tweaks can make a big difference on today's episode of DOPEamine.Brand Blaster Course: http://www.bit.ly/brandblasterSupport the show: http://www.dopeamine.life--- Send in a voice message: https://podcasters.spotify.com/pod...
2018-11-28
40 min
TV Guidance Counselor
TV Guidance Counselor Episode 320: Agnes Obel
This week Ken welcomes musician Agnes Obel to the show. Ken and Agnes discuss the proper pronunciation of "Agnes", Danish, having a satellite dish, the life change that was MTV, being on the cutting edge of technology, Yo! MTV Raps, 120 Minutes, Alternative Nation, Tori Amos, Daniel Johnston, Nirvana, Sonic Youth, YouTube, being exposed to new things, the interaction between sound and vision, national television stations, pop culture, living in Berlin, the strange comforting displacement of Berlin, Copenhagen, punk poets, Scandinavian minimalism, the liberation of failure, Eurovision Song Contest, Twin Peaks, David Lynch, David Cronenberg, Stephen King, New...
2018-10-08
1h 08
The Kim Doyal Show
Building a Brand with Content & Facebook with Tori Reid WPCP:175
This week I talk with Tori Reid about building a brand with content and a Facebook Group. Tori has a unique strategy of creating valuable content, connecting with influencers and growing her tribe through her private group.
2018-02-09
1h 02
TV Guidance Counselor
TV Guidance Counselor Episode 82: Sam Jay
September 24-30, 1994 This week Ken welcomes fellow Boston Comedian Sam Jay to the show. Ken and Sam discuss the difficulty in finding Ken's home, Catholic School, cloak rooms, embarrassing incidents, demonic possession, Beverly Hills 90210, being a gay teen, being on a watch list from the Boston Archdiocese and having that lead to moving to a suburban public school, strip clubs, Atlanta, Black Williamsburg, going to college in a shopping mall, family tragedies, stand up comedy, knowing what you want to be, having cable in your room, SNICK, classic Nickelodeon, COPS, They Live, The Adventures of...
2015-05-20
1h 34