Shows
TelevisionationTelevisionation: Butcher Bird Studios’ Diaz-Przybl and Calcote on Creating Interactive NarrativesThis episode features Lillian Diaz-Przybyl and Steve Calcote, Producer and Director respectively at Butcher Bird Studios, a full-service creative and production studio specializing in interactive and immersive video experiences. They discuss their work—including producing content in the “liquid” environment of an “open-world show,” where plots change in response to audience choices; outline best practices for creating interactive narratives (including the question, “What is the right amount of interactivity?”); cast light on new tools that are emerging to facilitate the creation of interactive content; explain the business case for interactivity; and more.---ITVT/TVOT is pleased to pre...
2021-10-2241 min
TelevisionationRadio ITVT: Synamedia and Triveni Digital on their ATSC 3.0 PartnershipLast fall, video software provider, Synamedia, and program guide, metadata management and data broadcasting company, Triveni Digital, announced a partnership to facilitate broadcasters’, content providers’ and service providers’ transition to the new ATSC 3.0 standard—a transition that will require that ATSC 3.0 solutions support simultaneous broadcasts of both ATSC 3.0 and ATSC 1.0 signals. According to the companies, Triveni’s Digital Broadcast Chain will provide architectural support on a unified platform for a coherent workflow across both services, while Synamedia’s compression technology and other solutions will allow broadcasters to repack existing ATSC 1.0 and free up the bandwidth needed to launch new ATSC 3.0 services. Th...
2020-01-0342 min
TelevisionationRadio ITVT: Dialogue with Simon Applebaum, Host of “Tomorrow Will Be Televised”Simon Applebaum is the host and producer of the widely distributed podcast/Internet radio show, “Tomorrow Will Be Televised." He has been covering the interactive/advanced TV industry for over 30 years, and earlier this month was honored as an Agent Provocateur at TVOT NYC 2019 (note: Agent Provocateur is a role unique to The TV of Tomorrow Show; selected because of the significant work they have done to further the advanced-TV industry, TVOT Agents Provocateurs are panelists-without-portfolio, as it were, whose purpose is to catalyze discussion by asking informed questions from the floor and engaging in interesting conversations with attendees).
2019-12-1241 min
TelevisionationRadio ITVT: Interview - Klarn DePalma, President of Meredith’s MNI Targeted MediaKlarn DePalma leads MNI Targeted Media, the targeted digital and print advertising business that became part of station group, Meredith Local Media, following the acquisition of Time, Inc. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, DePalma explains how MNI Targeted Media operates within its parent company, outlines how the business sources, analyzes and applies the data that powers its targeted advertising, discusses how the 2020 election will impact MNI Targeted Media and the local-TV advertising business in general, and more.Note: Klarn DePalma will be speaking at TVOT NYC (December 4th in Manhattan) on the panel, “Advanced TV...
2019-11-2536 min
TelevisionationRadio ITVT: Derek Forbes, Founder and CEO of Social-Video App, StardustDerek Forbes is Founder and CEO of Stardust, a new social-media app for movie and TV fans. The app allows those fans to follow specific movies and shows, create and share video reactions, and discover new programming. It also offers entertainment news, original editorial content and polls. According to the company, the app is used by over 100,000 people, including 2,000 influencers (among them Madelaine Petsch of "Riverdale" and Kendall Long of "The Bachelor") and 10 million YouTube subscribers. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Forbes discusses the genesis of the new app, how viewers are using it...
2019-10-2925 min
TelevisionationRadio ITVT: Imagine Communications President, Steve Reynolds, on ATSC 3.0Steve Reynolds is President of Imagine Communications, a provider of multiscreen-video and ad-management solutions to numerous broadcasters, networks, operators and enterprises around the world (the company claims that nearly half of the world's video channels traverse its products). In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Reynolds discusses the company's extensive work in the ATSC 3.0 space, and why he believes the new standard is so important to the industry.
2019-08-2844 min
TelevisionationRadio ITVT: Randa Minkarah, Co-Founder and COO of Transform, Inc. on AI/ML for VideoRanda Minkarah is Co-Founder and COO of Transform, Inc., a company that offers a machine-learning and artificial intelligence (ML/AI) platform for video, which it bills as answering the fundamental questions of why audiences connect, react and engage. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Minkarah discusses the origins of Transform, how the company leverages ML/AI to provide studios, networks and local broadcasters with insights into how audiences are responding to their content and who is willing to pay for that content, the potential benefits of its technology for advertisers and brands, its goals going forward, and...
2019-07-1041 min
TelevisionationRadio ITVT: Interview with Steve Shannon, Co-Founder and CEO of Tetra TVSteve Shannon is CEO of Tetra TV, a connected-TV advertising network that he launched last month with fellow former Roku executive, Jim Lombard. The company bills itself as pooling ad inventory from over 100 top streaming video channels, in order to deliver DAI-enabled targeted campaigns across a range of streaming platforms, including Apple TV, Chromecast, Amazon Fire TV, Roku, Sony PlayStation and Microsoft Xbox, as well as smart TVs from Samsung, Vizio, Sony and LG.In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Shannon provides an in-depth overview of the founding of Tetra TV, the market it's operating...
2019-05-2335 min
TelevisionationRadio ITVT: Interview with Lindsay Stewart, Co-Founder and CEO, StringrLindsay Stewart is co-founder and CEO of Stringr, a company which operates a video marketplace that allows media organizations to source custom footage from a network of around 75,000 amateur and professional videographers around the US. Earlier this month, the company launched livestreaming capability.In this recorded interview with ITVT editor-in-chief, Tracy Swedlow, Stewart explains how and why she started Stringr; how the company manages its videographers and ensures the quality of their content; how its service was used by news organizations covering the fire at Paris's Notre Dame cathedral earlier this week; and more.
2019-04-1828 min
TelevisionationRadio ITVT: On Interactivity - Interview: Jason George, CEO of TelescopeJason George is CEO of interactive TV/audience participation company, Telescope. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, he talks about Telescope's work enabling audience participation for "American Idol" for the past 17 years; other "engagement" experiences the company has developed for a range of broadcasters and brands; the significance of the recent "re-emergence" of interactive TV (as evidenced by Netflix's "Black Mirror Bandersnatch" and other projects); interactive advertising vs. interactive programming; his mandate at Telescope; and more.
2019-04-1045 min
TelevisionationRadio ITVT: Interview: Jana Henthorn, CEO of The Cable CenterJana Henthorn is CEO of The Cable Center, an organization which describes its mission as "tell[ing] the story of the cable industry, highlighting for the global community the significant contribution made to technology, society and culture." In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Henthorn discusses this mission and how it will evolve going forward; describes the work of The Cable Center's "Intrapreneurship Academy" and the organization's C5 (Cable Center Customer Centric Consortium) initiative; describes the challenges she believes the cable industry will face over the coming years and outlines how she expects the industry will address those...
2019-02-2040 min
TelevisionationRadio ITVT: "T Time" Discusses Bandersnatch’s Impact on Storytelling via NetflixNetflix’ first interactive show Black Mirror: Bandersnatch has made quite a splash. It has already attracted a lawsuit. How did the story work, what was the experience like, and can the approach be used elsewhere?In this episode of "T Time," Tracy Swedlow (Radio ITVT) and Colin Dixon (nScreenMedia) discuss Black Mirror: Bandersnatch with interactive TV expert Nick DeMartino.Chapter 1: About Bandersnatch (1:45)Chapter 2: Some completely new approaches by Bandersnatch creator (5:40)Chapter 3: Limitations of the approach (9:20)Chapter 4: Why the production was so costly (12:45)Chapter 5: Was it a game in di...
2019-01-1727 min
TelevisionationT-Time: TVOT NYC 2018 Highlights; LG's Head of North American Smart TVWe're pleased to present another episode of "T Time," a regular podcast featuring news and analysis of the latest developments in advanced TV and video. A joint project between ITVT and nScreenMedia, "T Time" is hosted by ITVT's Founder and Editor-in-Chief, Tracy Swedlow, and nScreenMedia's Founder and Chief Analyst, Colin Dixon.In this week's episode, we review TVOT NYC 2018, which took place last week at the SVA Theatre in Manhattan's Chelsea district. In addition, we discuss the future of smart TV with Matt Durgin of LG.
2018-12-1434 min
TelevisionationRadio ITVT: "T Time" Interviews Marge Dean, Head of Studios, Cruncyroll StudiosA joint project between ITVT and nScreenMedia, "T Time" is hosted by ITVT's Founder and Editor-in-Chief, Tracy Swedlow, and nScreenMedia's Founder and Chief Analyst, Colin Dixon.On "T Time" today...How do you build a production studio to deliver content to passionate anime fans in direct-to-consumer services? Margaret Dean, Head of Crunchyroll Studios, tells us how staying true to the genre is key.Chapter 1: Why join Crunchyroll now? (1:40)Chapter 2: Producing content with and for a close community (5:30)Chapter 3: How do you build a studio? (9:00)Chapter 4: On returning to h...
2018-11-1226 min
TelevisionationRadio ITVT: "T Time" Discusses FilmStruck Closure, Fandor Steps InWe're pleased to present another episode of "T Time," a regular podcast featuring news and analysis of the latest developments in advanced TV and video. A joint project between ITVT and nScreenMedia, "T Time" is hosted by ITVT's Founder and Editor-in-Chief, Tracy Swedlow, and nScreenMedia's Founder and Chief Analyst, Colin Dixon.On "T Time" today, WarnerMedia announced it would shutter FilmStruck at the end of November. We discuss the decision and why it might have been a mistake. We also interview the CMO of Fandor, John Zamoiski. The service is seeking to fill the void left by Filmstruck’s demis...
2018-11-0134 min
TelevisionationRadio ITVT: T Time Talks Netflix, NBCU Snow Pass, AR Glasses, and the HolodeckWe're pleased to present another episode of "T Time," a regular podcast featuring news and analysis of the latest developments in advanced TV and video.A joint project between ITVT and nScreenMedia, "T Time" is hosted by ITVT's Founder and Editor-in-Chief, Tracy Swedlow, and nScreenMedia's Founder and Chief Analyst, Colin Dixon.In this episode, we discuss how Netflix is conflicted about competition and may be engaged in racial profiling. NBCU Sports delivers a $69.99 Snow Pass. New fitted AR glasses could be a breakout product. Two companies come together to build the Star Trek Holodeck.
2018-10-2436 minTelevisionationRadio ITVT: "T Time" Takes on Performing Arts SVOD and Marquee TVWe're pleased to present another episode of "T Time," a regular podcast featuring news and analysis of the latest developments in advanced TV and video. A joint project between ITVT and nScreenMedia, "T Time" is hosted by ITVT's Founder and Editor-in-Chief, Tracy Swedlow, and nScreenMedia's Founder and Chief Analyst, Colin Dixon.In this week's episode, we talk about Colin's trip to Videoscape in London on October 10th, where he interviewed John Armah, COO of Marquee TV. Tracy and Colin break down what he had to say and discuss the opportunity for this performing arts SVOD service. Occasionally, listeners hear Ar...
2018-10-1632 min
TelevisionationT-Time: Netflix Interactivity, DTC AVOD, Innovid's OTT Composer, Sony T-CommerceWe're pleased to present another episode of "T Time," a regular podcast featuring news and analysis of the latest developments in advanced TV and video. A joint project between ITVT and nScreenMedia, "T Time" is hosted by ITVT's Founder and Editor-in-Chief, Tracy Swedlow, and nScreenMedia's Founder and Chief Analyst, Colin Dixon.In this week's episode, we talk about interactive storytelling from Netflix, direct-to-consumer AVOD and Connekt-Powered T-commerce on Sony Smart TV's and Blu-ray disc players. In addition, Innovid CTO, Tal Chalozin, joins us to discuss how the company is enabling interactive ads across many connected TV devices.
2018-10-0338 min
TelevisionationIntroducing "T Time" - Our New Podcast on the NewsToday we're pleased to present the first episode of "T Time," a regular podcast featuring news and analysis of the latest developments in advanced TV and video. A joint project between ITVT and nScreenMedia, "T Time" is hosted by ITVT's Founder and Editor-in-Chief, Tracy Swedlow, and nScreenMedia's Founder and Chief Analyst, Colin Dixon.This episode covers such topics as Comcast's acquisition of Sky; Facebook's new Portal smart display; Amazon's new Fire TV Recast OTA DVR; the newly announced commerce partnership between Amazon and Snapchat; the ongoing Senate hearing on federal privacy legislation; and more.(Note: Our...
2018-09-2744 min
TelevisionationRadio ITVT: Rich Affannato, Co-Founder and CEO, STAGE NetworkSTAGE, a premium streaming network devoted to the world of theatre, is set to launch next month. The network, which recently began offering previews of its offerings and which will continue to offer non-members a limited selection of programming on its preview platform, will be priced at $4.99 per month or $49.99 per year. It can currently be accessed at http://www.watchstage.com, as well as via apps for AppleTV, iOS and Android (a Roku app is slated to launch soon).In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, STAGE's co-founder and CEO, Rich Affannato, a Tony and...
2018-09-1844 min
TelevisionationRadio ITVT: Like Creator, Jack JerryJack Jerry is a prominent creator on the social-video platform, Like. In this short interview with ITVT Editor-in-Chief, Tracy Swedlow, and ITVT Gen-Z Correspondent, Hannah Swedlow-Washbourne, which was recorded at VidCon last month, Jerry discusses his background, why he started using Like, what he considers to be the strengths of the platform, how he builds his follower base, and more.
2018-07-2509 min
TelevisionationRadio ITVT: YouTube Science Vlogger, John Michael GodierIn this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, YouTube science vlogger, John Michael Godier, discusses his eponymous channel and the ways in which it is monetized.Inquiries Welcome!Subscribe to ITVTPodcastsEvent Photos YouTube Channel
2018-07-0330 min
TelevisionationRadio ITVT: Zeev Neumeier, Founder of Vizio-Owned ACR Data Specialist, InscapeZeev Neumeier is the founder of Inscape, a provider of automatic content recognition (ACR) technologies and cross-screen metrics that is now a wholly owned subsidiary of Vizio. In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, he discusses Inscape's device footprint, its opt-in policy, why it positions itself as a "white-label" offering, its customers and partners, emerging data trends that it is noticing, the areas it believes are ripe for innovation in the future, and more.Note: Neumeier will be speaking on two panels at TVOT SF 2018: "ACR and Measurement" (11:05AM, June 13th); and "TV Data of Today" (9:05...
2018-06-0639 min
TelevisionationRadio ITVT:Jenni Matz, Director of the Television Academy's "The Interviews"Earlier this month, the Television Academy Foundation launched a new online portal for "The Interviews: An Oral History of Television," its archive of recorded conversations with TV stars, show creators and behind-the-scenes innovators, spanning the entire history of the medium. The new portal is fully searchable and cross-referenced, and has been expanded to make available to the public over 4,000 hours of interviews.Jenni Matz, the Director of "The Interviews," recently spoke to ITVT Editor-in-Chief, Tracy Swedlow, about the new portal, its significance to the industry, and the Television Academy's plans for it going forward.Reminder: ITVT's...
2018-05-3134 min
TelevisionationRadio ITVT: Ted Malone, VP of Consumer Products and Services, TiVoTed Malone is VP of Consumer Products and Services at TiVo. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, he discusses, among other things, TiVo's move from hardware to software; its decision to integrate its products with Amazon Alexa and Google Assistant; and the areas where it sees the biggest opportunities for innovation and growth in the future.
2018-05-2438 min
TelevisionationRadio ITVT: YouTube Creators (and Shorty Award Winners), Kara and NateYouTube creators, Kara and Nate Buchanan (https://www.youtube.com/channel/UC4ijq8Cg-8zQKx8OH12dUSw), recently won the Shorty Award for "Best in Travel." The husband-and-wife team document their adventures as they try to meet their goal of traveling to 100 countries before Nate's 30th birthday in 2019. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, the couple--who began their travels in February, 2016 and who have now visited 72 countries--discuss the various ways in which they monetize their videos, the division of labor that enables them to travel inexpensively while producing content that's notable for its high production v...
2018-05-0938 min
TelevisionationRadio ITVT: Marc Hand, Public Media Company and Tim Hanlon, The Vertere GroupPublic Media Company (PMC), a non-profit strategic consulting firm that assists public broadcasters with business development and technology and service innovation, earlier this month hired Tim Hanlon--CEO of investment-advisory and strategic consulting firm, The Vertere Group, and a well-known figure in advanced-TV circles--as a key advisor to the Public Media Venture Group (PMVG). The latter is a group of 24 public television stations that are jointly exploring new business opportunities, technologies and services that will be enabled by the ATSC 3.0 (Next-Gen TV) standard. In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Hanlon and Public Media Company CEO, Marc H...
2018-04-2543 min
TelevisionationRadio ITVT: Ron Downey, Co-Founder and CEO of OTT UX Specialist, MassiveRon Downey is co-founder and CEO of London-based Massive, a company which enables broadcasters, telcos and content providers to present OTT user experiences to their audiences in such a way that "relevant content, promotions, offers and advertising are presented to each customer at a targeted time, and on the best device." Its international customer base includes AT&T, the BBC, Sky, Foxtel, Channel 5, DAZN, Deutsche Telekom, Pearl TV and Freeview, among others. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Downey discusses the company's origins (in Web design in the mid-90's), the various products and solutions it offers, t...
2018-04-1948 min
TelevisionationRadio ITVT: Interview - Dylan Collins, CEO of SuperAwesome*Speaking at TVOT SF 2018!Dylan Collins is CEO of SuperAwesome, a provider of technology that is designed to enable "the global under-13 audience" to engage safely with digital media while maintaining their digital privacy. The company--which says that its technology footprint extends to almost half a billion children in North America, Europe and the APAC region, and which achieved profitability in Q4 2017-- recently launched a "content certification standard" for YouTube creators who are part of, or who target, the under-13 demographic. Some of its other offerings include Kidfluencer (billed as "kid-safe, brand-safe influencer marketing and content creation...
2018-04-1235 min
TelevisionationRadio ITVT: Interview with YouTube Star, Mike ChenMike Chen is the creator and host of Strictly Dumpling, Beyond Science and a number of other YouTube channels, which to date have collectively garnered around 4 million subscribers and half a billion views. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Chen describes his portfolio of channels, how they came into being, and how they are produced; explains how the channels are monetized and how they have been impacted by the recent changes in YouTube's advertising algorithm; shares his views on influencer-marketing agencies; discusses how he is working to distribute his content on new platforms in addition t...
2018-04-0948 min
TelevisionationRadio ITVT: Sandro Catanzaro, Co-Founder and Chief Innovation Officer, dataxuSandro Catanzaro is Co-Founder and Chief Innovation Officer of dataxu, a company which specializes in the application of data to advertising on TV and other platforms, and which among other things last year launched a self-serve platform for audience-based buying of connected-TV inventory, as well as an attribution solution for OTT devices. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Catanzaro discusses dataxu's solutions for data-driven TV advertising--which ultimately have their origins in research on decision science that he conducted at MIT for NASA; explains how those solutions enable an understanding of viewer and consumer behavior, and h...
2018-04-0537 min
TelevisionationRadio ITVT: Exclusive: IAB Tech Lab Releases "Guidelines for Identifier"Exclusive: IAB Tech Lab Releases "Guidelines for Identifier for Advertising on OTT Platforms"ITVT Editor-in-Chief, Tracy Swedlow, recently spoke about the new guidelines to SpotX CTO and OTT Technical Working Group member, J. Allen Dove. In their recorded interview, Dove explains each of the guidelines in depth, why the IAB is releasing them, and the process that governs their adoption; outlines how they relate to other industry initiatives (such as Ad-ID) and emerging technologies (such as blockchain); identifies the challenges that need to be addressed in order to ensure their broad implementation; and discusses some of the other...
2018-04-0338 min
TelevisionationRadio ITVT: Abbey Thomas, Chief Marketing Officer, Tremor Video DSPAbbey Thomas is Chief Marketing Officer of Tremor Video DSP, the company created last year when Tremor Video (now Telaria) sold its demand-side programmatic video platform to Israeli mobile advertising company, Taptica, for $50 million. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Thomas provides an overview of the markets in which Tremor Video DSP operates, and outlines the company's strategy and roadmap.(Note: the next TV of Tomorrow Show, TVOT SF 2018, will take place June 13th-14th in San Francisco. The deadline for buying your tickets at the Early-Bird rate of $875 is midnight this Saturday, March 31st...
2018-03-2831 min
TelevisionationRadio ITVT: Brendan Gahan, Founder of Influencer-Marketing Agency, Epic SignalBrendan Gahan is founder of influencer-marketing agency, Epic Signal. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, he discusses how the company finds influencers and builds long-term partnerships with them; how it manages campaigns across multiple platforms; how it determines engagement rates; how it seeks to ensure brand safety; how it is addressing new challenges presented by recent algorithm and advertising-policy changes by YouTube and Facebook; and much more.
2018-03-1544 min
TelevisionationRadio ITVT: Interview - Shereta Williams, Co-Founder and President, VideaShereta Williams is co-founder and President of Cox Media Group-owned Videa, a company that offers TV stations a live, supply-side platform for automated advertising. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Williams discusses how and why the company came into being; explains its platform and services, and the ways in which it works with stations and station groups; outlines how it views new technology developments and initiatives, such as ATSC 3.0, TIP and artificial intelligence; and more.(Note: Shereta Williams will be speaking at our next TV of Tomorrow Show event, TVOT SF 2018, June 13th-14th in...
2018-03-0133 min
TelevisionationRadio ITVT: Interview: Sean Muller, Founder and CEO of iSpot.tvSean Muller is Founder and CEO of iSpot.tv, a Seattle-based provider of real-time attention and conversion analytics for TV advertising. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, he provides an overview of recent developments at iSpot.tv--which include a 7.5-year deal with Vizio's data business, Inscape, that significantly broadens its rights to use the latter's data. He also casts light on the current state of the advanced-TV advertising and measurement ecosystem and on the role that iSpot.tv plays in it.(Note: the next TV of Tomorrow Event, TVOT SF 2018, will take place June 13th-14t...
2018-02-1540 min
TelevisionationRadio ITVT: Interview: Anthony Smith-Chaigneau of NAGRAIn this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, NAGRA's Anthony Smith-Chaigneau, who leads product marketing for the company's embedded connectware, UI/UX and set-top box solutions, discusses how it is seeking to provide pay-TV providers with a simple-to-use, end-to-end offering that supports personalization, voice integration, multiplatform viewing, SVOD and more.
2018-02-0654 min
TelevisionationRadio ITVT Mike Fitzsimmons on His New, AI-Powered Advertising Commerce CompanyLast month, Connekt--a company which offers an artificial intelligence (AI)-powered, "in-content," transactional advertising engine that allows viewers to interact with ads and content in real time and provides them with an instant path to purchase--emerged from stealth mode. The company, whose founders include Mike Fitzsimmons, former CEO of tcommerce pioneer, Delivery Agent, also announced partnerships with LG and Gracenote, among others. In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Fitzsimmons discusses the four main elements of the company's platform--CARL (AI that processes and analyzes TV viewership, engagement and commerce data in order to provide predictive targeting, a...
2017-11-0531 min
TelevisionationRadio ITVT: Lotame's Ryan Reed on the Company's New aiTV Audience-IntelligenceInterview: Lotame's Ryan Reed on the Company's New aiTV Audience-Intelligence ProductsLate last month, data management platform provider, Lotame, announced the launch of its aiTV suite of new products, designed to bring greater audience intelligence to TV and video. The new products--which include aiTV: Attribution & Insights and custom aiTV: SmartTV Data Segments--are housed, alongside the company's aiTV: Platform solution, in a newly formed aiTV division, whose customers include NBCUniversal and Hearst. In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Ryan Reed, Lotame's Director of Innovation for TV and Video, provides an overview of the new pr...
2017-10-1845 min
TelevisionationRadio ITVT: Mike Gaston, Founder & CEO of Cut.com (Part 2)Mike Gaston is founder and CEO of Cut.com, the social-video company responsible for such viral hits as "100 Years of Beauty" and "Grandmas Smoking Weed for the First Time"--among countless others.In this second installment of a two-part interview with [itvt] Editor-in-Chief, Tracy Swedlow, Gaston discusses the content that Cut.com produces, how the company is scaling through organic growth, its roadmap for the future, and more.(Note: Mike Gaston will be speaking at TVOT NYC, December 7th at the SVA Theatre in Manhattan's Chelsea disctrict. Buy your tickets here: http://thetvoftomorrowshow.com/register-tvot
2017-10-1028 minTelevisionationRadio ITVT: Mike Gaston, Founder and CEO of Cut.com (Part I)Mike Gaston is founder and CEO of Cut.com, the social-video company responsible for such viral hits as "100 Years of Beauty" and "Grandmas Smoking Weed for the First Time"--among countless others. In this first installment of a two-part interview with [itvt] Editor-in-Chief, Tracy Swedlow, Gaston explains why Cut.com focuses exclusively on social video, how the company views the various platforms on which it distributes its work, how it funds and monetizes its content, and how the ultimate goal of that content is to promote empathy.
2017-10-0627 min
TelevisionationRadio ITVT: John Penney, EVP, Consumer Biz Dev & Partnerships - 20th Century FoxEarlier this year, Twentieth Century Fox named John Penney (whose career includes stints at Starz, Lionsgate, HBO and beyond) EVP of Consumer Business Development and Partnerships, tasking him with accelerating the development and distribution of the studio's properties across new platforms and viewing experiences.In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Penney explains how Twentieth Century Fox is not only working to bring its content to new platforms, but is seeking to use those platforms to generate new kinds of consumer data that will enable it to make its content more discoverable, viewable and monetizable.
2017-09-2054 minTelevisionationRadio [itvt]: Kirstin Benson, Editorial Director of Time, Inc.'s INSTANTLast year, Time, Inc. launched INSTANT, billed as a "mobile-first, all-video platform featuring...fresh news, features and exclusives about and by 'the new famous,' the digital artists of YouTube, Snapchat, Instagram, YouNow, Vine and other platforms to come."In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, INSTANT's Editorial Director, Kirstin Benson, discusses the new platform and its growth and numbers to date; its multiplatform distribution strategy; best practices for creating native content for social-video platforms--and how the team that creates that content at INSTANT was built; new partnerships and alliances; monetization strategy; goals for the coming...
2017-05-1631 minTelevisionationRadio [itvt]: Steve Oh of The Young Turks and Carrie Sheffield of Bold TVCarrie Sheffield is founder of digital news service, Bold, and also (together with singer and activist, Clay Aiken) co-hosts the service's flagship program, "Bold TV," which is produced by Roker Labs. Steve Oh is Chief Business Officer of The Young Turks Network, the number-one news service for Millennials according to data from comScore, Tubular Labs and OpenSlate. In this lively, recorded conversation with [itvt] Editor-in-Chief, Tracy Swedlow, Sheffield and Oh discuss the origins, business strategies and political philosophies of their respective services; their plans for expansion (including incorporation into skinny bundles and partnerships with pay-TV networks); how they a...
2017-04-1458 minTelevisionationRadio [itvt] - Alphonso CEO, Ashish Chordia, on Company's New TV Data SolutionTV data company, Alphonso, on Monday launched a software-as-a-service (SaaS) offering, dubbed Alphonso Insights, which is designed to enable agencies and brands to carry out real-time analysis of the consumption of TV content and advertising, and obtain closed-loop attribution on TV media spend. Metrics provided by the "always-on" Alphonso Insights dashboard include total airings, share of voice, estimated spend, audience reach, locations visited and purchases made. According to the company, Alphonso Insights--which is offered both in a free, "basic" version (for research, reporting and competitive comparisons of various campaign metrics) and in a paid-subscription version (the latter includes, a...
2017-04-0431 min
TelevisionationRadio [itvt]: Ashley Swartz, Founder and CEO of Furious Corp.Ashley Swartz, a high-profile figure in advanced-TV advertising circles, is founder and CEO of advertising technology company, Furious Corp. In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Swartz discusses, among other things, the company's flagship offering, PROPHET, billed as a "a horizontal SaaS platform, which automates the ingestion and normalization of your data, providing you with highly intuitive reporting and analytics to see inventory, sales and audience across your entire advertising business, in one location."(Note: Swartz will be speaking at The TV of Tomorrow Show SF 2017, which will take place June 28th-29th in the Presidio o...
2017-03-1629 min
TelevisionationRadio [itvt]: "Programming in the Era of Social Media and OTT" at TVOT NYC 2016[itvt] is pleased to present an audio recording of the TVOT NYC 2016 session, "New Ways of Viewing, New Kinds of Content: Programming in the Era of Social Media and OTT." The session was described in the show brochure as follows:"This session will explore the new social and interactive programming formats, the new kinds of viewing experiences, and the changing relationships between creators and their audiences that are emerging--particularly among Millennials and Gen Z--as video content is increasingly viewed not only over-the-top, but on social media platforms, such as Snapchat, Instagram, Facebook and YouTube. In addition t...
2017-01-3054 minTelevisionationRadio [itvt]: StoryTech Immersive's Brian Seth Hurst Discusses the New VR Film"My Brother's Keeper"--a nine-minute virtual reality film that tells the story of two brothers, fighting on opposite sides of the Civil War, who reunite at Antietam, the bloodiest battle in US history--will debut at the Sundance Film Festival today (January 20th). The film, which was produced for PBS Digital Studios by StoryTech Immersive and Perception Squared in collaboration with the Technicolor Experience Center, is inspired by the PBS drama series, "Mercy Street." It will be available on Viveport, HTC Vive's app store, from January 21st, and on a range of other VR and 360-video platforms from January 27th.
2017-01-2028 min
TelevisionationRadio [itvt]: VideoAmp Chief Business Officer, Jay PrasadIn this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Jay Prasad, Chief Business Officer at advanced-advertising specialist, VideoAmp, discusses recent developments from the company--including the launch of its Advanced Television (ATV) software-as-a-service (SaaS) ad-buying platform--and casts light on its plans for the future.(Note: Our next TV of Tomorrow Show event, TVOT NYC 2016, takes place December 8th at the SVA Theatre in Manhattan. Purchase your tickets here: http://tvotnyc2016.eventbrite.com). Jay PrasadChief Business OfficerVideoAmpJay Prasad’s extensive background in TV, digital video, mobile and dat...
2016-11-0323 min
TelevisionationRadio [itvt]: Samba TV CEO, Ashwin Navin, and CRO, Dan AckermanIn this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Ashwin Navin, Co-Founder and CEO of cross-platform media and analytics company, Samba TV, and Dan Ackerman, who recently joined the company from AOL as its Chief Revenue Officer, discuss the company's technology and its multiple applications. The technology, which is embedded in 180 million smart TV's, set-top boxes and other devices, is billed by the company as allowing its customers to "gain a holistic view of content and advertising consumption across broadcast and cable TV, OTT, apps and digital" and as enabling "real-time, second-by-second, cross-platform analytics" that make it possible for those...
2016-09-2834 min
TelevisionationRadio [itvt]: AdMore President, Brendan Condon, on Programmatic TVIn this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Brendan Condon, President ofAdMore, a programmatic TV advertising company that boasts over 1,200 local station and national network affiliates, discusses the company's platform, its partnerships, and its role in the programmatic ecosystem.http://www.admore.tvhttp://www.itvt.comhttp://www.thetvoftomorrowshow.com
2016-09-2024 min
TelevisionationRadio [itvt]: Interview - Jared Feldman, Founder and CEO of CanvsJared Feldman is founder and CEO of Canvs, a data and analytics company that scours conversations on social media in order to understand viewer emotions and their implications for the programming, marketing and monetization of television. In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Feldman casts light on the company's natural-language processing and semantic analysis techniques, which it describes as "marrying [a] machine-learning system to a human touch," explains its focus on "Emotional Reactions," and shares some of its findings--including the surprising roles that feelings of "love" and "hate" play in driving viewership.
2016-08-3146 min
TelevisionationRadio [itvt] -Interview: Jonathan Farb, Chief Product Officer, ListenFirst MediaJonathan Farb is Chief Product Officer of ListenFirst Media, a company that aggregates and analyzes a range of data streams (including digital and social metrics, sales figures, business intelligence, CRM data, mobile metrics and more) with the aim of providing advertisers and content providers with a 360-degree understanding of their brands' performance. In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Farb discusses the company's approach to data and analytics, shares some interesting statistics it has gathered, and outlines its roadmap going forward.
2016-07-2240 min
TelevisionationRadio [itvt]: Adriano Farano, Founder and CEO of WatchupAdriano Farano is founder and CEO of free streaming news service, Watchup. In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, he discusses the service and how he came up with the idea for it, the multiple content partnerships that it now has in place, how it is being used on each of the platforms on which it is available (which include Apple TV, iPhone, iPad, Android, Amazon Fire TV and Kindle, Xbox 360 and Nintendo Wii U), and the ways in which it will be developed going forward.http://www.watchup.comhttp://www.thetvoftomorrowshow.com
2016-07-0651 minTelevisionationRadio [itvt]: Verizon Digital Media Services CMO, Mary Kay EvansVerizon Digital Media Services was formed in 2013, when Verizon acquired EdgeCast and upLynk, and integrated the former's content delivery network (CDN) with the latter's video-encoding technology, in order to offer what the company bills as "the industry's first end-to-end platform that simplifies the way online media is delivered, consumed and monetized."In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Verizon Digital Media Services' Chief Marketing Officer, Mary Kay Evans, discusses the company's platform and its capabilities, the market that it is targeting, its goals for the future, and more
2016-06-0324 min
TelevisionationRadio [itvt]: "The Stars of Live Social Broadcasting" at TVOT NYC 2015[itvt] is pleased to present an audio recording of the TVOT NYC 2015 keynote fireside, "The Stars of Live Social Broadcasting." The session was described in the show brochure as follows:"This session features an unprecedented line-up of the top stars of Periscope and YouNow, who will offer insights into the live social broadcasting phenomenon from the creator perspective. Among other things, the session will focus on how these creators are innovating new forms of programming content and new monetization strategies, how they are reinventing the relationship between performer and audience, how they expect to see live social broadcasting...
2016-01-1447 min
TelevisionationRadio [itvt]: Live Social Broadcasting and its Implications for Television[itvt] is pleased to present an audio recording of the TVOT NYC 2015 session, "Live Social Broadcasting and its Implications for Television." The session was described in the show brochure as follows:"The past year or so has seen a range of live social broadcasting platforms come into prominence, each with its own unique user experience, 'stars,' programming formats, incipient monetization techniques, and audience demographics. This session will explore this new form of video-based social media, identify the key differentiators of each platform, and attempt to assess live social broadcasting's significance both for television and for the more...
2016-01-1347 min
TelevisionationRadio [itvt]: Univision SVP Digital and Screenz CEO Discuss "La Banda" AppLast month Spanish-language broadcaster, Univision, launched two interactive/social TV apps: the "Conecta" app, which is designed to enhance its music-based reality show, "La Banda"; and the "UniNovelas" app, which is targeted at viewers of its popular "telenovelas" (soap operas). The apps were the result of a partnership with cross-media interactive TV company, Screenz, which will see the latter creating a range of "customized digital experiences for [Univision's] major shows and tent pole events."In this video interview with [itvt] Editor-in-Chief, Tracy Swedlow, Screenz CEO, Eli Uzan, and Univision's SVP of Digital, Sameer Deen, discuss the new apps...
2015-10-2240 min
TelevisionationRadio [itvt]: Rovi's New Natural-Language Discovery Partnership with NuanceLast month, Rovi announced a joint initiative with speech-recognition specialist, Nuance Communications, that will see the companies collaborating on an end-to-end solution for conversational entertainment discovery. The solution will integrate Nuance's Dragon TV voice-recognition, text-to-speech and voice biometrics technologies with Rovi's cloud-based Conversational Services.In this video interview with [itvt] Editor-in-Chief, Tracy Swedlow, Rovi's VP of Strategy and Execution, Paul Stathacopoulos, discusses the new initiative and more.STAY TUNED! TV of Tomorrow Show NYC 2015 December 3rd SVA Theatre, New York City Contact Tracy Swedlow for speaking & sponsorship opportunities: swedlow@itvt.com 415-608-4766...
2015-10-1434 minTelevisionationRadio [itvt]: Brightcove CEO, David Mendels, on Apple's tvOSIn this audio interview with [itvt] Editor-in-Chief, Tracy Swedlow, David Mendels, CEO of online video platform provider Brightcove, discusses how that company plans to make use of Apple's recently announced tvOS.
2015-10-0133 minTelevisionationRadio [itvt] - TVOT Preview - Millenials and VR Panels at the ShowTVOT San FrancisoJune 23-24thhttp://www.thetvoftomorrowshow.com Radio [itvt]: StoryTech's Brian Seth Hurst and Lori H. Schwartz on VR, Millennials and Plurals at TVOT 2015Brian Seth Hurst and Lori H. Schwartz are co-founders of StoryTech, an agency dedicated to "informed collaboration between storytellers (including brands) and technology companies."At TVOT 2015 in San Francisco next week (purchase your tickets here!), Schwartz will be moderating a panel that will explore how established media companies and brands are reinventing programming and advertising in order to reach Millennials and P...
2015-06-1920 minTelevisionationRadio [itvt] - TVOT Preview - Experian Master Class - Audience Data Hubs & TV[itvt] is please to announce the TVOT 2015 Master Class, "It's Time to Change the Channel: How Audience Data Hubs Will Drive TV to a New Frontier."The Master Class--led by Experian Marketing Services executives, Brienna Pinnow, Brad Danaher and Kevin Heindl--will take place at 12:40PM on Tuesday, June 23rd (during lunch); and again at 12:05PM on Wednesday, June 24th. It is one of four Master Classes at TVOT 2015 (the others will be presented by Adobe, EPAM and TubeMogul).[itvt] Editor-in-Chief, Tracy Swedlow, recently interviewed Brienna Pinnow about the Master Class.Join us for a...
2015-06-1910 min
TelevisionationRadio [itvt]: DISH Network's New OTT Service, Sling TV, with CEO, Roger LynchDISH Network yesterday unveiled its long-awaited virtual-MSO service, which will be branded as Sling TV and priced at $20 per month with "no commitment, contract, credit check or hardware installation required." The OTT service is billed as offering live TV from ESPN, ESPN2, TNT, TBS, Food Network, HGTV, Travel Channel, Adult Swim, Cartoon Network, Disney Channel, ABC Family and CNN; a range of VOD programming; and "unique" content from YouTube MCN, Maker Studios.In this interview with [itvt] Editor-in-Chief, Tracy Swedlow (which was recorded a few weeks prior to yesterday's announcement), Sling TV CEO, Roger Lynch, and DISH Digital...
2015-01-0639 min
TelevisionationRadio [itvt]: Hilary Perchard on Sky's Investments and PartnershipsBased in California, Hilary Perchard, VP of business development at Sky, is in charge of that company's efforts to invest in and build partnerships with US start-ups. In this recorded interview with [itvt]'s Tracy Swedlow, he discusses some of Sky's recent investments in US high tech and other areas, explains the strategy behind those investments, describes the kinds of companies that Sky is looking to invest in, and more.(Note: Hilary Perchard will be speaking at TVOT NYC 2014, December 9th in New York City; purchase your tickets here.)
2014-11-2118 min
TelevisionationRadio [itvt]: Rentrak Corporate President, Cathy Hetzel on KantarEarlier this month, measurement company Rentrak announced a deal with WPP that will see it purchasing Kantar Media's U.S. TV measurement business for $98 million in stock. Rentrak also announced that WPP-owned media-buying company, GroupM, will use its national and local TV data, and that WPP will purchase $56 million of Rentrak stock.In this recorded interview with [itvt] editor-in-chief, Tracy Swedlow, Rentrak corporate president, Cathy Hetzel, explains the significance of the Kantar acquisition and the company's other deals with WPP, and shares her thoughts on the future of the TV measurement space.
2014-10-2326 min
TelevisionationRadio [itvt]: AT&T AdWorks President, Mike Welch, on comScore PartnershipInterview: AT&T AdWorks President, Mike Welch, on the Company's New Deals to Measure the Impact of Commercials on Purchasing BehaviorAT&T AdWorks recently announced a partnership with comScore that will allow it to measure the effectiveness of its ad campaigns by anonymously linking data on subscribers' exposure to commercials on AT&T U-verse to online and in-store purchase behavior. The company also recently announced a deal with IHS Automotive that will allow it to measure the impact of AT&T U-verse advertising on auto purchases.In this recorded interview with [itvt] editor-in-chief, Tracy Swedlow...
2014-10-1530 min
TelevisionationRadio [itvt]: Lingospot and SeeSpace Team Up for "Augmented TV"Lingospot, a provider of automatic scene-level TV metatags and metacontent, last week announced a partnership with "augmented TV" company, SeeSpace. The latter has developed an ACR-enabled device dubbed InAiR, which, when connected via HDMI between a TV and a set-top box, enhances programming with what the company describes as "a rich, dynamic and animated viewer experience using the main TV screen as well as the space between the screen and the viewer" (the experience is designed to work on 2D, 3D and 4K TV's). The deal with Lingospot will see the latter powering the content for InAiR's augmented-TV experience: the...
2014-10-0835 min
TelevisionationRadio [itvt]: Adnaan Wasey, Executive Producer of POV Digital on 6 StoriesPOV, PBS's long-running showcase for independent non-fiction films, recently unveiled six new interactive documentary shorts that it bills as "allow[ing] audiences to engage...on a deeper level, using new technologies and new paradigms in storytelling" (note: more information on each of the documentaries can be found here). Four of the documentaries were created by alumni of POV Hackathon, POV's weekend laboratory series, which provides mentorship and collaboration opportunities for non-fiction media makers and technologists.In this recorded interview with [itvt] editor-in-chief, Tracy Swedlow, Adnaan Wasey, executive producer of POV Digital, discusses how the six films use interactivity...
2014-09-2331 minTelevisionationRadio [itvt]: An Interview with Brian Greene on His World Science U -Interview: Brian Greene, Professor of Physics and Mathematics at Columbia University, Discusses his New, Video-Centric Online Educational Platform, World Science UIn this recently recorded interview with [itvt] editor-in-chief, Tracy Swedlow, BRIAN GREENE, professor of physics and mathematics at Columbia University, discusses his work on the educational video platform, World Science U, which launched last April. The highly social and interactive platform uses a combination of live and on-demand, long-form and short-form video, social media and an innovative interface, in order to allow viewers--ranging from interested amateurs to university students--to navigate, discover and learn more about a range...
2014-08-2537 min
TelevisionationRadio [itvt]: Dijit Media CEO, Jeremy Toeman, Discusses AcquisitionInterview: Dijit Media CEO, Jeremy Toeman, Discusses his Company's Acquisition by ViggleLast week, social-TV loyalty-program company, Viggle, acquired Dijit Media, a company best known for its programming guidance app, NextGuide, and its TV tune-in tool, the Dijit Reminder Button. Financial terms of the deal were not disclosed. News of the acquisition came a little more than a month after Viggle announced the acquisition of Wetpaint, a social publisher that specializes in providing content to TV fans, for $30 million in cash and stock.In this recorded interview with [itvt]'s editor-in-chief, Tracy Swedlow, Dijit Media CEO...
2014-02-0417 min
TelevisionationRadio [itvt]: Co-Founder, Dale Herigstad, on SeeSpace...Interview: Co-Founder, Dale Herigstad, on SeeSpace's New "Augmented Television" Device, InAiRAt CES earlier this month, SeeSpace, a start-up co-founded by multiple-Emmy-winning interactive media designer, Dale Herigstad, unveiled an ACR-enabled "augmented television" device dubbed InAiR, that analyzes the programming the viewer is watching, and overlays related content. The content is presented via an innovative and graphically rich user interface (as one would expect from Herigstad, who, among other things, was part of the research team that developed the digital interfaces that were a central element of the Spielberg movie, "Minority Report") which is designed for use on both 3...
2014-01-3035 min
TelevisionationRadio [itvt]: ConnecTV CEO, Ian Aaron, on the Company's New Social-Video AppSocial-TV company, ConnecTV, recently announced the launch of a new, free mobile app that "allows users to clip their favorite six-second moment, add an on-screen comment, and share with their friends across Twitter, Facebook, email and more, all while watching TV in real time." In this recorded interview with [itvt] editor-in-chief, Tracy Swedlow, ConnecTV co-founder and CEO, Ian Aaron, explains the strategy behind the new app and outlines the company's plans for the future.(Note: [itvt]'s East Coast TV of Tomorrow Show, TVOT NYC 2013, takes place December 11th in New York City. For more information on the...
2013-11-1941 min
TelevisionationRadio [itvt]: SVP of Digital at Nickelodeon - Emmy Win 2013Matt Evans, SVP of Digital at Nickelodeon, on The Nick App, Winner of the Emmy Award for Outstanding Creative Achievement in Interactive Media--User Experience and Visual DesignIn this recorded interview with [itvt] editor-in-chief, Tracy Swedlow, and Matt Evans, SVP of digital at Nickelodeon, discuss The Nick App, which recently won the Emmy Award for Outstanding Creative Achievement in Interactive Media--User Experience and Visual Design. In addition to discussing the Emmy-winning app, Evans reveals that an Android version is slated to launch this quarter, and also shares some thoughts on the future of interactivity at Nickelodeon....
2013-10-2927 min
TelevisionationRadio [itvt]: Bravo EVP on "Top Chef's Last Chance Kitchen"Interview: Lisa Hsia, EVP of Bravo Digital Media, on "Top Chef's Last Chance Kitchen," Winner of the Emmy Award for Outstanding Creative Achievement in Interactive Media--Multiplatform StorytellingIn this recorded interview with [itvt] editor-in-chief, Tracy Swedlow, and Seth Shapiro, co-governor of the Academy of Television Arts and Sciences Interactive Media Peer Group, Lisa Hsia, EVP of Bravo Digital Media, discusses "Top Chef's Last Chance Kitchen," which recently won the Emmy Award for Outstanding Creative Achievement in Interactive Media--Multiplatform Storytelling. Among other things, Hsia explains how the project helped Bravo improve how its various departments work together.
2013-10-2216 min
TelevisionationRadio [itvt]: Emmys - Akash Goyal, Sr. Prod. Comedy CentralAkash Goyal, Senior Producer of Digital Content and Programming at Comedy Central, on "Night of Too Many Stars," Winner of the Emmy Award for Outstanding Interactive Program In this recorded interview with [itvt] editor-in-chief, Tracy Swedlow, and Seth Shapiro, co-governor of the Academy of Television Arts and Sciences Interactive Media Peer Group, Akash Goyal, senior producer of digital content and programming at Comedy Central, discusses "Night of Too Many Stars," which recently won the Emmy Award for Outstanding Interactive Program. The show, a benefit for autism research, was notable for the creative ways in which it used social...
2013-10-1632 min
TelevisionationRadio [itvt]: Sheri Salata, Presi. of OWN & Harpo StudiosInterview: Sheri Salata, President of OWN and Harpo Studios, on the Interactive Emmy-Winning Show /Social-TV Experience, "Oprah's Life Class"In this recorded interview with [itvt] editor-in-chief, Tracy Swedlow, and Seth Shapiro, co-governor of the Academy of Television Arts and Sciences Interactive Media Peer Group, Sheri Salata, president of OWN and Harpo Studios, discusses "Oprah's Life Class," which just won the Emmy Award for Creative Achievement in Interactive Media--Social TV Experience.
2013-10-1535 min
TelevisionationRadio [itvt]: Emmys' VP of Digital, Maury McIntyreInterview: VP of Digital, Maury McIntyre, on the Academy of Television Arts & Sciences' Emmys.com Backstage LIVE! Experience and Other Digital InitiativesEarlier this year, the Academy of Television Arts & Sciences hired Maury McIntyre as VP of digital, placing him in charge of strategy, editorial, operations and revenue-generation across all its Web sites and other digital platforms. In this recorded interview with [itvt]'s editor-in-chief, Tracy Swedlow, McIntyre discusses his role at the Television Academy and his work with Watchwith and Pivotal Labs on the interactive Backstage LIVE! experience that accompanied the recent Primetime Emmys telecast, and casts...
2013-10-0125 min
TelevisionationRadio [itvt]: Adam Winnick, Founder and CEO of SubblimeInterview: Adam Winnick, Founder and CEO of Subblime Company Bills itself as an Online Community that Connects Fans to their Favorite YouTube CreatorsAdam Winnick is founder and CEO of Subblime, a company that bills itself as "an online community devoted to connecting fans to their favorite content creators on YouTube." In this recorded interview with [itvt] editor-in-chief, Tracy Swedlow, he discusses the company's origins and goals; the services it offers to YouTube creators; its business model; the evolution of its relationship with YouTube; and much more.
2013-09-1240 minTelevisionationRadio [itvt]: Executives Discuss the Interactive Media EmmysSeth Shapiro and Marc Johnson of the Academy of Television Arts & Sciences Interactive Media Peer Group (IMPG) Discuss this Year's Interactive Media EmmysIn this recorded interview with [itvt] editor-in-chief Tracy Swedlow, Seth Shapiro, co-governor of the Academy of Television Arts & Sciences Interactive Media Peer Group (IMPG), and Marc Johnson, co-chair of the IMPG's Awards Working Group, discuss the two categories of interactive media Emmys--for "Creative Achievement in Interactive Media" and for "Outstanding Interactive Program"--that will be awarded this year; identify trends the IMPG saw in this year's nominated projects; and explain what made this year's crop...
2013-09-1144 minTelevisionationRadio [itvt]: Brandon Martinez, CEO of INDmusicIn this recorded interview with [itvt] editor-in-chief, Tracy Swedlow, Brandon Martinez, CEO of INDmusic, casts light on the emerging business of YouTube-based multi-channel networks (MCN)--covering such topics as clearing rights, using YouTube Annotations and other methods to promote network talent, and the company's involvement in the "Harlem Shake" viral video phenomenon.
2013-08-2834 minTelevisionationRadio [itvt]: Code and Theory's John Gilles on UI/UX WorkInterview: Longtime Interactive-TV Industry Figure, John Gilles, on his New Role at Interactive Agency, Code and TheoryHigh-profile interactive-TV industry figure, JOHN GILLES (his resume includes stints at A Different Engine, Method, G4 and TechTV), recently joined interactive agency, Code and Theory, as director of new media. In this recorded interview with [itvt]'s editor-in-chief, Tracy Swedlow, Gilles discusses his new role, shares his thoughts on multiplatform interactive design, and more.
2013-05-2328 minTelevisionationRadio [itvt]: Civolution CEO, on App The MovieInterview: Civolution CEO, Alex Terpstra, on Bringing the Second Screen to the Big ScreenAutomatic content recognition (ACR) technology provider, Civolution, has partnered with film company, 2CFILM, and app developer, Service2Media, on "App," the first-ever movie to feature a synchronized second-screen app for use in the movie theater. The second-screen experience is not simply an enhancement to the movie--which according to 2CFILM's promotional materials, centers on an "app that becomes an autonomous force"--but functions as an integral part of it.In this recorded interview with [itvt]'s Tracy Swedlow, Civolution CEO Alex Terpstra, discusses...
2013-05-0226 minTelevisionationRadio [itvt]: Interview: ATAS IMPG Leaders Explain ChangesInterview: ATAS IMPG Leaders Explain the Changes to the Interactive Media Awards for the 65th Primetime EmmysLast month (see the article published on itvt.com, March 28th) the Academy of Television Arts & Sciences Interactive Media Peer Group (IMPG) announced a number of changes to its Interactive Media Awards for the 65th Primetime Emmys. Among other things, it said that it would add a new category award for "Outstanding Interactive Program," and would expand its existing juried award for "Outstanding Creative Achievement in Interactive Media" to include four areas of competition: Multiplatform Storytelling, Original Interactive Program, Social TV...
2013-04-1642 minTelevisionationRadio [itvt]: Theatrics - Interactive Storytelling PlatformInterview: Theatrics Co-Founders, Tracy Evans and Bob Gebert, on the Company's Newly Launched Interactive Video Storytelling PlatformLast week, Theatrics launched its eponymous interactive video storytelling platform in beta. The platform is billed by the company as "a suite of social video tools that enable creators, brands, studios, and networks to bring their audience directly into a compelling and immersive online video experience" where "you create the story, characters, and vision" and "your audience and fans add their own creativity by performing in your show and interacting with the story and other users."In this recorded...
2013-04-0837 minTelevisionationRadio [itvt]: "Will Rich, Interactive Media Transform TV?""Will Rich, Interactive Media Transform Television?" at TVOT NYC Intensive 2012[itvt] is pleased to present an audio recording of the session, "Will Rich, Interactive Media Transform Television?," which was one of the highlights of TVOT NYC Intensive 2012 (December 10th).The session was described in the show brochure as follows:"This 'show-and-tell' session will feature demos of rich, multifaceted, interactive platforms and services that suggest immersive new forms of content, marketing and monetization, as well as new kinds of relationships between the programmer, the marketer and the audience.Following each demo, a panel...
2013-03-061h 02TelevisionationRadio [itvt]: Joan Gillman, EVP & COO, TWCable MediaInterview: Joan Gillman, EVP & COO of Time Warner Cable MediaIn this recorded interview with [itvt] editor-in-chief, Tracy Swedlow, Joan Gillman, EVP and COO of Time Warner Cable Media, discusses the current state of the advanced advertising space, outlines how Time Warner Cable is moving to embrace new forms of TV advertising on multiple platforms, and also discusses her own background and how she came to head up the advertising sales efforts of the US's second-largest cable MSO.
2013-02-041h 08TelevisionationRadio [itvt]: Bravo's - "Start Ups: Silicon Valley"Bravo Launches Interactive Experience for its New Reality Series, "Start-Ups Silicon Valley" Bravo's SVP of Marketing, Ellen Stone, Discusses the Network's "Silicon Valley Status" Project with [itvt]'s Tracy SwedlowIn this recorded interview, [itvt]'s Tracy Swedlow talks to Ellen Stone, SVP of marketing at Bravo Media, about Silicon Valley Status (SVS), an interactive experience that Bravo is launching today to enhance its new Randi Zuckerberg-executive-produced reality series, "Start-Ups: Silicon Valley" (premieres Monday, November 5th).Silicon Valley Status, which was developed in partnership with interactive marketing agency Campfire, centers on a digital hub located at SiliconValleyStatus.com, where...
2012-10-2922 minTelevisionationRadio [itvt]: Samsung "Free the TV Challenge" - Eric AndersoInterview: VP of Content and Product Solutions, Eric Anderson, on Samsung's Free the TV Challenge III Earlier this summer (see the article published on itvt.com, July 25th), Samsung launched its third annual "Free the TV Challenge" connected-TV developer contest. This year's competition--subtitled "Second Screen Storytellers"--sees Samsung collaborating with the New York Television Festival (NYTVF) to foster the development of original multiscreen television series. The competition's winner will receive a production budget of $300,000 to create an original short series with accompanying second-screen material. In this recorded interview, [itvt]'s Tracy Swedlow talks to Samsung's VP...
2012-09-1216 minTelevisionationRadio [itvt]: RINGZ CEO, Robert MayInterview: RingGuides, Inc. Founder, Robert May, on the Company's New Ringz.TV App Last month, San Francisco-based start-up, RingGuides Inc. (RGI), launched Ringz.TV, a second-screen social-TV/content-discovery/video-sharing app that the company bills as "organiz[ing] thousands of Web video streams in a multi-dimensional environment" and as "leveraging the iPad's dual core processors and multi-touch inputs" in order to "deliver a fast-paced world where viewers flip, swipe, tap and pinch to explore a rich media universe." In this recorded interview with [itvt]'s editor-in-chief, Tracy Swedlow, RGI founder, Robert May, discusses the Ringz.TV app...
2012-07-2536 minTelevisionationEmmy's Nominations In-depth InterviewOutstanding Creative Achievement in Interactive Media--Enhancement to a Television Program or Series are:Bravo's Top Chef: Last Chance KitchenGame Of Thrones Season Two--Enhanced Digital Experience The Team Coco Sync App TBS http://vimeo.com/album/2013358Outstanding Creative Achievement in Interactive Media--Original Interactive Television Programming are:Dirty Work - rides.tv - Fourth Wall StudiosPsych HashTag Killer What's Trending With Shira Lazar http://vimeo.com/album/2008555 [itvt]'s Tracy Swedlow will be interviewing IMPG co-governors, Geoff Katz, VP/executive producer at Watchwith, and Lori Schwartz, principal of World of Schwartz, as well as IMPG Awards Working Group...
2012-07-2051 minTelevisionationFourthWall Media Exec Discusses PayPal NewsEarlier this week, interactive TV company, FourthWall Media (formerly BIAP), announced that it has teamed with online payments specialist, PayPal, on a solution "to bring safe and easy payments to TV." According to the company, the solution will enable cable operators to deploy applications on their EBIF platforms that allow viewers to access their PayPal digital wallets for tcommerce payment. Dubbed the TV Buy Button and powered by PayPal X, the new solution is billed by FourthWall as incorporating a wealth of possible interactive TV experiences, ranging from in-depth set-top box platform technology to numerous programming and advertising widgets, in...
2010-10-0622 minTelevisionationZodiac CEO Brandon Brown on Cablevision Deal[itvt]'s Tracy Swedlow interviewed Zodiac CEO, Brandon Brown, Monday, about Cablevision's PowerUp deployment. A recording of the interview is available here.
2010-09-2134 minTelevisionationLadies of ITV: Ellis, Otto, Rusk Lim, and Swedlow Review 2009 and Predict 2010Ladies of ITV: Ellis, Otto, Rusk Lim, and Swedlow Review 2009 and Predict 2010
2010-01-081h 04TelevisionationRadio: Sezmi Co-Founder, Chairman and President, Phil WiserEarlier this week, Sezmi, a company that has developed a set-top box-based offering which it bills as "combining traditional TV content, movies and Internet video in a single, easy-to-use product and service," announcedthat it had secured $25 million in new funding and had launched a three-month public pilot in Los Angeles, in preparation for a nationwidelaunch next year. In this recorded episode of [itvt]'s talk radio show, "Radio [i]tvt," Sezmi co-founder, chairman and president, Phil Wiser,discusses with editor-in-chief of InteractiveTV Today, Tracy Swedlow, the company's platform, its programming partnerships and its various interactive...
2009-11-2039 minTelevisionation180Squared Co-Founder, Amir Littman, on Integrating and Enhancing Microsoft MediaroomEarlier this week (see the article published on itvt.com, October 29th), 180Squared--a company best known for providing software and integration services for Microsoft's Mediaroom IPTV platform--announced that SureWest Communications and Reservation Telephone Cooperative (RTC) had selected its v.Allegro solution set in order to plan, integrate and launch their implementations of the Mediaroom platform.In this recorded episode of [itvt]'s talk radio show, "The TV of Tomorrow Show with Tracy Swedlow," 180Squared's co-founder and VP of business development, Amir Littman, provides an overview of the company's products and services and of the IPTV integration services space...
2009-10-3057 minTelevisionationActiveVideo's CEO Jeff Miller Talks Cablevision Deal and MoreIn this recorded episode of [itvt]'s talk radio show, "The TV of Tomorrow Show with Tracy Swedlow," ActiveVideo president and CEO, Jeff Miller, discusses the company's work with Cablevision, as well as its work with Time Warner Cable; explains the company's concept of "cloud TV"; shares usage trends that the company has observed from its deployments; previews some of the alliances, deals and projects the company expects to be announcing in the near future; and much more. Read our daily news at http://itvt.com
2009-10-2931 minTelevisionationAdjust Your Set CEO Chris Gorell Barnes Discusses VcommerceIn this recorded episode of [itvt]'s talk radio show, "The TV of Tomorrow Show with Tracy Swedlow," Adjust Your Set's founder and CEO, Chris Gorell Barnes, discusses the company's work for Marks & Spencer and the emerging interactive video commerce space in general. Read our daily news at http://itvt.com
2009-10-0938 minTelevisionationDVR Survey with NDS VP Steve TranterNDS VP of Broadband and Interactive talks to [itvt]'s Tracy Swedlow about their latest comprehensive survey on Digital Video Recorder usage. DVRs, PVRs, and TiVos, of course, are widely used, but how are they used and when? Your host is Tracy Swedlow, Editor-in-Chief of InteractiveTV Today www.itvt.com Join our discussion by calling 646-595-4343.
2008-09-181h 01TelevisionationTVoT LIVE with Tracy Swedlow - Guest: Chairman and CEO, Morgan Guenther, of AirPlay NetworksMorgan Guenther, chairman and CEO of AirPlay, a mobile services company, will talk about his new deal with Sony Pictures Television to provide multiplayer play-along mobile gaming for the popular game show, "Jeopardy!" Join host, Tracy Swedlow of [itvt]. For more news, subscribe at www.itvt.com
2008-04-041h 01TelevisionationTVOT LIVE with Tracy Swedlow - Guest: Executives from CableLabsPhil Bender, project director for OpenCable at cable R&D organization, CableLabs, and industry veteran, Roger Brinkley, mobile and embedded community leader at Sun Microsystems, will join host, Tracy Swedlow, to discuss the current state of the OpenCable project and the tru2way spec, Java.net, the CableLabs InterOps, and upcoming conferences where tru2way/OpenCable will be featured.
2008-04-031h 01