Shows
The Marketing TintinGlobal Brand Mantra by Chinmay Shenoy | The Marketing Tintin 2023Do you ever wonder how it actually is to be the global brand manager at P&G?Well, you don't have to wonder anymore.We were extremely fortunate to have Chinmay Shenoy on board with us, the Global Brand Manager of P&G USA. From launching Whisper Adult in Japan to finding his new favorite work culture in the US, Chinmay will keep you hooked with unique insights into his life as a branding professional. Listen to this episode now to learn more about branding from the expert himself!An episode filled with...2023-02-1521 min
The Marketing TintinBeyond the Hype: Career in Growth Marketing | The Marketing TintinA brand that introduced a whole new festival for Indians to eagerly look up to. Can you guess the name?I am talking about Flipkart! and its mega-success venture, The Big Billion Day Sale!This episode of TMT brings you a fun session with a guest to inspire, Neha Agrahari, Senior Director of Growth and Marketing at Flipkart!With the mindset of a true hustler, she found her passion in the niche of growth and marketing and is now contributing majorly to the success of the Indian E-commerce giant.Through this...2022-07-1117 min
The Marketing TintinSecrets of Brand Management with Sushant Sharma | The Marketing TintinIn this episode, the Brand Manager of the Boat company, Sushant Sharma shares his experience of working in a dynamic startup-like Boat.He also shares his insights on what he believes is the secret behind a successful business and marketing strategy.At the same time, he emphasizes the crucial role of creative brainstorming and how acing human psychology is the real game.We come across his journey as a branding enthusiast and get to know a lot of untold insightful stories. To know more, keep listening.From what it could be...2022-07-0419 min
The Marketing TintinWhy Kodak Failed | The Marketing Tintin S1EFrom democratizing the world of photography and bringing it to the utmost convenience of the commoners, enjoying 85% market share in the process, to being reduced to bankruptcy. Kodak, the brainchild of George Eastman, witnessed one of the most severe business failures of all times, rooting back all to the exact cause, wrong decisions at wrong times. Want to know more? Keep listening…The concept of organizational agility is catching fire as companies scurry to deal with rapid change and complexity.’2022-06-2005 min
The Marketing TintinNot so good decisions of the king of good times | The Marketing Tintin S1ETwo friends recall their experience with the king of good times, wondering what went so wrong that they had to shut down such a high-potential business. Here, one by one, they unfold all the chapters of their bad decisions, piled up one against the other, that led to their downfall. From what it could be to what it ended up as their story could be different if they didn't commit some severe business mistakes! Keep listening to uncover what happened behind the scenes...Happy Listening & SUBSCRIBE #shorts #storiesPodcast Seasons Live...2022-06-1406 min
The Marketing TintinTata Docomo - Nobody saw it coming down | The Marketing Tintin S1ETata industries is one such brand in India that truly works towards the greater interest of the nation and its people. Being a venture from the company of the man of ethics, Tata Docomo launched with a steal deal prospect. But just how dynamic the market is, things didn't go right. And neither did Docomo’s interest align with what Ratan Tata wanted his venture to do, hence a decline.Happy Listening & SUBSCRIBE #shorts #storiesPodcast Seasons Live & Follow us LinkedIn & Instagram.Meet Our Host on LinkedIn - Trishla & Prashant.2022-06-0506 min
The Marketing TintinBlockbuster : Busted, but did it have to? | The Marketing Tintin S1ESome businesses really go from riches to rags, all revolving around some mistakes that didn't have to be made, but as history witnessed, were made. One such flourishing business was Blockbuster. From all that it had to all what it lost, the story could have been different. Was it Netflix? Or was it.. we'll see!Happy Listening & SUBSCRIBE #shorts #storiesPodcast Seasons Live & Follow us LinkedIn & Instagram.Meet Our Host on LinkedIn - Trishla & Prashant.2022-06-0106 min
The Marketing TintinThe Crystal Bubble that didn’t Burst! | The Marketing Tintin S1EPepsiCo is known for its caffeine-filled and heavy soft drinks that leave a PEPSICAL taste in our mouths. The brown color of their colas and the taste are their identities. But what happened when Pepsi tried to go out of the box and try something, new, something fresh, and something so-called healthier? Let’s find out!Happy Listening & SUBSCRIBE #shorts #storiesPodcast Seasons Live & Follow us LinkedIn & Instagram.Meet Our Host on LinkedIn - Trishla & Prashant.2022-05-2206 min
The Marketing TintinTouchpad that remained untouched by Success | The Marketing Tintin S1EIn this episode, we’ll be looking at the reasons behind HP Touchpad’s failure, For those who might be thinking the product didn't due to glitches in its hardware or software part, then my friends, brace yourselves to listen to this podcast cause there more to picture than mere this. Stay tuned, lots in store for you!Happy Listening & SUBSCRIBE #shorts #storiesPodcast Seasons Live & Follow us LinkedIn & Instagram.Meet Our Host on LinkedIn - Trishla & Prashant.2022-05-1706 min
The Marketing TintinSometimes, being first isn’t all that great | The Marketing Tintin S1EWith new inventions, risks are inevitable. A product that may have a colossal fanfare can break down due to many reasons. One such failed, the risky invention was the Segway two-wheeled personal electric transporter.While this might sound like a life-changing invention, something big in the automobile industry, it could only carry this image until its availability in the market. In this podcast, I’ll uncover the significant flaws in the Segway Model that lead to its downfall.Happy Listening & SUBSCRIBE #shorts #storiesPodcast Seasons Live & Follow us LinkedIn & Instagram.Meet Our H...2022-05-0905 min
The Marketing TintinHype is not everything: The Glassical failure ! | The Marketing Tintin S1EThis episode is about one of the most hyped technologies that made the world gasp and surprisingly flopped soon after its launch. When people talked about this product even before its release, how did it bite the dust? Can a product be sold barely on the basis of its hype, without any practical usability?An episode filled with insightful thoughts, learnings, laughter, and more. We bet you wouldn't want to miss out on a single minute of this episode.Happy Listening & SUBSCRIBE #shorts #storiesPodcast Seasons Live & Follow us LinkedIn & Instagram....2022-05-0405 min
The Marketing TintinThe Fragrance of Failure | The Marketing Tintin S1EPerfumes are recognized for attracting people with their smell but not when your brand is known for its roughness and motorbikes. Yes, I’m talking about the legendary Harley-Davidson, who once stunted with expanding their brand with a perfume line, which clearly didn't resonate with their brand value. So let’s find out more about this!An episode filled with insightful thoughts, learnings, laughter, and more. We bet you wouldn't want to miss out on a single minute of this episode.Happy Listening & SUBSCRIBE #shorts #storiesPodcast Seasons Live & Follow us LinkedIn & Instagram.Me...2022-05-0204 min
The Marketing TintinYogurt that went out of Fashion | The Marketing Tintin S1EIt’s not daily that we hear stories about the failure of a yogurt. That too a yogurt that was a brand extension of the globally adored magazine, Cosmopolitan. Let’s uncover the reasons behind the failure of the COSMO-YOGURT.An episode filled with insightful thoughts, learnings, laughter, and more. We bet you wouldn't want to miss out on a single minute of this episode.Happy Listening #shorts #storiesPodcast Seasons Live & Follow us LinkedIn & Instagram.Meet Our Host on LinkedIn - Trishla & Prashant.2022-04-2705 min
The Marketing TintinFitness Band that quite failed to FUEL its own sales | The Marketing Tintin S1EWhile Nike remains at the top of athleisure wear, it could not meet the demands of the wearable market. The hardware part of the industry dimmed Nike’s glittering image. Listen to us uncover the major mistakes of Nike that caused the crash!An episode filled with insightful thoughts, learnings, laughter, and more. We bet you wouldn't want to miss out on a single minute of this episode.Happy Listening #shorts #storiesPodcast Seasons Live & Follow us LinkedIn & Instagram.Meet Our Host on LinkedIn - Trishla & Prashant.2022-04-2504 min
The Marketing TintinWhen Colgate Failed To Impress The Masses? | The Marketing Tintin S1EThe expansion of ready-to-eat meals piqued Colgate's interest and led them to launch Colgate Frozen Food Dinner Entrees. But this brand extension did not turn in favor of the dental care brand. Why? Let’s find out!An episode filled with insightful thoughts, learnings, laughter, and more. We bet you wouldn't want to miss out on a single minute of this episode.Happy ListeningPodcast Seasons Live & Follow us LinkedIn & Instagram.Meet Our Host on LinkedIn - Trishla & Prashant.2022-04-2004 min
The Marketing TintinFire that extinguished quickly | The Marketing Tintin S1EIt's quite unlikely for an invention of an industry giant, especially when it's Amazon, to crash down. But one also doesn't succeed in every endeavor.Even the CEO said that there's no growth without failure. Let's see what led the FIRE of the supergiant to blow out!An episode filled with insightful thoughts, learnings, laughter, and more. We bet you wouldn't want to miss out on a single minute of this episode.Happy ListeningPodcast Seasons Live & Follow us LinkedIn & Instagram.Meet Our Host on LinkedIn - Trishla & Prashant.2022-04-1704 min
The Marketing TintinStory of a Successful Campaign with Apoorv Sharma | The Marketing Tintin S2As marketing enthusiasts, we always get fascinated about what goes behind a successful marketing campaign.Keeping that in mind, for today's episode, we have Apoorv Sharma, who's part of the Marketing team at Apple. He's worked with some of the most amazing companies like Amazon, Flipkart, and Vodafone, to name a few, and be part of the many successful campaigns. In today's episode, Apoorv shares with us advice he wishes he knew at the beginning of his career; it's something students and professionals would definitely keep in mind before taking a step into the industry. H...2021-07-1218 min
The Marketing TintinStrategies to Grow a Brand by Avik Sarkar | The Marketing Tintin S2The Marketing Tintin is back again to make your Monday morning super exciting and full of learnings. We have a very special guest, Mr. Avik Sarkar, CMO of Kellogg's company, for today's podcast. In this episode, Avik shares some of the most remarkable campaigns led by him and how he achieved a breakthrough for the brand Pringles.In conversation with Avik, we also learned what his day looks like and how he manages both personal and professional life. If you are a marketing enthusiast, this episode truly is going to take you on a ride. During the...2021-07-0526 min
The Marketing TintinThe Art of B2B Marketing with Sarvagya Singh | The Marketing Tintin S2Ciao folks! The Marketing Tintin is back again with a brand new episode this time, featuring Mr. Sarvagya Singh, Senior Product Marketing Manager at Oracle. He hails from the “Paradise on Earth,” Jammu and Kashmir, and loves to binge-watch on Netflix. Sarvagya, in the podcast, takes us through his entire career journey; we discuss his experiences, challenges that he has faced, and his learnings from them. We speak about how he had a hard time deciding the right stream during his MBA, a dilemma we students too face in our life. Finally, he talks to us abo...2021-06-2826 min
The Marketing TintinCareer Talks with Sayani Bagachi (Bonus) | The Marketing Tintin S2As the placement season is about to begin and students become anxious as days pass by, we decided to take some advice and quick tips to crack your dream interview from Ms. Sayani Bagchi. This episode will come out really handy during your preparation; if you have questions about the topic, you can reach out to us at trishla.nmims@gmail.com.To know all the crumbs and grains of moving to Brand Management from Sales we have with us, Ms. Sayani Bagchi, Brand Manager of Britannia, Good Day! Before joining as the Br...2021-06-2117 min
The Marketing TintinFrom Sales to Brand Management with Sayani Bagchi | The Marketing Tintin S2Industry Konnect is a platform where marketing leaders share their thoughts and learnings. It aims to bring out the true stories of real marketers to inspire budding students. Brand Management, as we are all aware of, is a vast field. We’ve heard of it umpteen times, but still, there's plenty to learn. We need to discover a plethora of things, which can only be done when we dive deep into the field.Today, in this episode of The Marketing TinTin, we've got someone special on board.To know all the in and out...2021-06-1429 min
The Marketing TintinNetworking & Sales with Ankur Agarwal | The Marketing Tintin S2Industry Konnect is a platform where marketing leaders share their thoughts and learnings. It aims to bring out the true stories of real marketers to inspire budding students. As promised, we are back again this week with a bonus episode. Today we present to you all Mr. Ankur Agarwal. Hailing from the city of Lucknow, Ankur is the National Key Accounts Manager at Mondelez International. As all things can’t be taught in the classroom, this podcast is not something that is taught in a B-School; experience speaks higher, ever...2021-06-1112 min
The Marketing TintinMentorship in Sales with Kartikay Mehta | The Marketing Tintin S2Industry Konnect is a platform where marketing leaders share their thoughts and learnings. It aims to bring out the true stories of real marketers to inspire budding students. In today's episode, we present to you Mr. Kartikay Mehta who is the Sales Director at Unibic Foods India Pvt. Ltd. The seasoned sales professional has been active in the field for over 18 years now. Kartikay will be sharing every bit of his career journey in the podcast! Let’s deep dive into the world of sales and understand it in detail from the veteran himself. Be...2021-06-0712 min
The Marketing TintinDemystifying Digital Marketing with Pragya Mehra | The Marketing Tintin S2Industry Konnect is a platform where marketing leaders share their thoughts and learnings. It aims to bring out the true stories of real marketers to inspire budding students. Digital Marketing.New. Upbeat. Trending!Every marketing student is always fascinated to explore this domain. But, what does a day look like for a Digital Marketing Manager? What are the upcoming trends in this field? We have so many questions!Today, we have the Digital Expert sharing her learnings and insights to help budding students.Join us to Welcome Pragya Mehra, t...2021-05-3127 min
The Marketing TintinSecrets of Brand Management by Soumitra Choubey | The Marketing Tintin S2Industry Konnect is a platform where marketing leaders share their thoughts and learnings. It aims to bring out true stories of real marketers to inspire budding students.In today’s episode, we have with us Mr. Soumitra Choubey who is currently leading as the Senior Brand Manager of Budweiser at AB InBev India. In this episode, he will help you with all your skepticism about brand marketing. He talks about his day as a Brand Manager, key aspects required to shape a successful brand strategy, and the magic behind his immense success.2021-05-2412 min
The Marketing TintinUnlocking Category Management with Sushant Dayal | The Marketing Tintin S2Industry Konnect is a platform where marketing leaders share their thoughts and learnings. It aims to bring out true stories of real marketers to inspire budding students. In the first episode, we have with us Mr. Sushant Dayal, an award-winning Marketer with over 13+ years of experience. He is currently leading as the Category head of Nutrition in Amway. Sushant, in this episode, shares some of the most valuable knowledge and information that every marketing student should know. He talks about his experience, a journey full of thick and thin, and how he was finally ab...2021-05-1721 min
The Marketing TintinBreaking the Ice | Industry Konnect | The Marketing Tintin S2After a successful season 1 of Brand Stories, we are finally back with Season2- Industry Konnect! We will have engaging conversations with marketing leaders, brand managers, sales heads, and all the prominent people in the industry. In addition, we aim to answer unsolved problems of marketing students & professionals, also helping them understand real industry practices to be better prepared for their career ahead. Subscribe us - https://linktr.ee/themarketingtintin2021-05-1301 min
The Marketing TintinBrand Which Is Named After the Greek Goddess of Victory | The Marketing TintinThe Company for Today’s Episode Is a Global Shoemaker Giant, Known for Its Simple but Unique Logo Design. We Are Sure You Definitely Own a Pair of Sneakers From This Brand. Come, Let’s Figure Out the Company and Get To Know The Reason Behind its Success.2021-03-2303 minThe Marketing TintinHow a 108-years old watchmaker gives us Lessons on Brand Loyalty | The Marketing TintinROLEX watches are cult, myth, and legend alike. But what makes this watch brand so legendary? Come, let’s find out! 2021-03-1003 minThe Marketing TintinMichelin Guide - From Road to Restaurant | The Marketing TintinWe’ve All Studied the Concept of Brand Extension, How Most Companies Fail To Achieve It. Let’s Learn How the Successful Tire Company, Michelin Has Innovatively Implemented the Concept of Brand Extension and Create the Renowned Food Culinary Guide. 2021-03-0403 minThe Marketing TintinListen, Learn & Connect | Clubhouse App | The Marketing TintinVisual content has changed social media's face, with Instagram and Youtube revolutionizing the way we connect and network with people worldwide. The platform that is going to turn the table and change our perspective towards audio content is here. Clubhouse is an invitation-only drop-in audio chat, where people interact and learn in real-time. 2021-02-2604 minThe Marketing TintinStory of a Silent Salesman | The Marketing TintinWhat if We Told You That One of the Most Successful Salesmen in the World Uses No Words To Convince Us To Buy a Product. Come Be a Part of Our Podcast Where We Unveil the Silent Salesman in Marketing. 2021-02-2303 minThe Marketing TintinBumble - Story of The Next Big Dating App | The Marketing TintinIn this episode, let's hear the story of a company started by a woman who defied all odds, from being an employee who faced challenges at the workplace to becoming the youngest female founder to take a U.S. Company public. I bet this story will surely inspire you, let's find out the real reason behind the company's success.2021-02-1304 minThe Marketing TintinFuture of Retail in 2021 | Idea Series | The Marketing TintinToday, we launch with our Idea Series, where we invite eminent speakers to share their views and opinions about various topics around Marketing. Our first guest speaker for the series is Dr. V.V Gopal, a professor of Marketing at NMIMS Bangalore. He holds a Ph.D. in retail management and specializes in Marketing, Sales & distribution. In conversation with Dr. Gopal, we get to know about how retail marketing will evolve post-pandemic and the key trends that will disrupt the retail sector.2021-02-0810 minThe Marketing TintinHow the Brand Moved From Being the Worst Invention To a Pandemic Must Have | The Marketing TintinBrands that make clothes and shoes need to try something unique to attract customers. All companies try to find out their distinct feature to make customers visit their store—some bet on beauty, others on comfort. The company in this podcast decided to use a completely different feature- their unpleasant appearance! Let’s hear how! 2021-02-0503 minThe Marketing TintinOur Favorite Collection of Marketing Books To Read in 2021 | The Marketing TintinIn marketing, there’s always a new strategy, technology, or trends to learn about. For marketers, the learning never ends in the ever-evolving world of innovations and creativity. We’ve shortlisted some of our best-read marketing books in 2021; we’ve shortlisted our favorite marketing books whose learnings will surely come out to be very handy for you.2021-01-2804 minThe Marketing TintinWhat’s Common Between Apple, Supreme, and Hermès? | The Marketing TintinSince the Wheel’s Invention, Merchants Have Created New Ways To Entice People To Buy Their Products. Over the Ages, Marketers and Advertisers Have Refined Their Tactics, One Such Being Scarcity Marketing.2021-01-2503 minThe Marketing TintinFrom Meatballs To DIY Chairs - The IKEA Story | The Marketing TintinIKEA is one of the best-known and most successful home furniture companies in the world. Although IKEA is extremely well-known, there are probably lots of interesting stuff you never know about IKEA.2021-01-2003 minThe Marketing TintinColor Psychology in Marketing | The Marketing TintinColor is the first visual element, perceived and memorized. It can stimulate perceptions and reactions and thus influence consumer buying behavior. Let’s find out how brands use the power of color to make them distinguishable.2021-01-1904 minThe Marketing TintinImportance of Brand Purpose and How It Drives Revenue | The Marketing TintinA Powerful Brand Purpose Sets Out a Company’s Intent To Change the World for the Better and Connects With Consumers on a Personal Level. Let’s Listen To How the Brand- Pampers-Completely Revolutionized Its Sales and Increased Revenue by Changing Its Brand Purpose.2021-01-1402 minThe Marketing TintinMust Do Online Marketing Courses in 2021 | The Marketing TintinWhether you’re a professional looking to bolster your skillset and resume, a high school graduate looking to the next step in your higher education journey, or you’re just looking for an additional opportunity to exercise your mind in your free time; online certification can never be a wrong choice.We've curated for you. Must do marketing courses that will help you build the skills needed to become a successful marketer and boost your career.2021-01-1202 minThe Marketing TintinSupreme Story - From Skateboard's Shop to Fashion Cult | The Marketing TintinOnce a skateboarding shop in New York, this Brand is known for its red-and-white box logo — it has become an international fashion symbol for collaborating with luxury and mainstream brands. James Jebbia founded it in 1994. Listen to this Marketing Brand Sory about the success and evolution of the brand.2021-01-0703 min