Shows
Near Future Laboratory PodcastN°094 - Troy Campbell Scientific Mind, Artistic HeartPlease become a paid supporter over on Patreon. Your support helps keep the Podcast going and gets you membership in the Near Future Laboratory community on Discord.
A conversation with Troy Campbell who describes his journey from graduate school to becoming a professor and the Chief Scientist at On Your Feet, where he became passionate about the power of behavioral science.We talk about concepts like identity, memory, and mindset activation, and how they can be utilized across consumer, organizational, and personal contexts. Troy talks about how he fuses behavioral science with artistic practices...
2024-12-1451 min
Original and Powerful IdeasThe Fundamentals ProblemThis episode tackles the question, “Why is everything new and modern so hard?” and answers: because we never mastered the fundamentals.
We explore how this problem affects education, the workplace, politics, art, personal careers, inclusivity, technology, and almost all aspects of modern society.
If we want to get things right today, we need to learn many brand new things, but just as much, we need to learn or re-learn the fundamentals we may have never been taught, never mastered, or may have just forgotten.
After th...
2024-12-0523 min
Breaking BizDevStorytelling Frameworks for Marketing and SalesEmotion drives purchase decisions more in B2B than B2C. Let that sink in.Yes, even when selecting professional service providers, emotion plays a major factor in decision-making. The relationships we forge and the stories we tell influence opportunities, contracts, and the clients we work with.In this episode, John and Mark delve into proven storytelling frameworks that can help professional services firms set themselves apart and connect on a deeper emotional level with clients. Joined by guest expert Troy Hiduke Campbell, they break down how stories can transform bullet points into compelling narratives...
2024-11-2524 min
Original and Powerful IdeasDefine + Apply Politics (Post Election Bonus Episode)This a post election episode about psychology and strategy.
Interview by Philip Menchaca for Blogging Heads
Idea Links: Hidukehouse.com/books
Science Links: Hidukehouse.com/Science-Articles
Contact: troy@hidukehouse.com
2024-11-1152 minOriginal and Powerful IdeasThe Destiny NarrativeThis episode explores in how most great stories, characters change, but it is a special type of change: they change into who they were always meant to be.
This Destiny Narrative structure may be the most powerful, persuasive, and timeless storyform across many domains of epic, leadership, personal, marketing, and social change storytelling.
Yet, despite its prevalence and power, its form has never been properly identified or theoretically analyzed with the sciences of narrative, coherence, identity, motivation, and authenticity.
IDEA
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2024-05-0327 minOriginal and Powerful IdeasThe Logic ShowThis episode captures the idea of speaking about things logically – not emotionally, not morally, not even factually, but logically.
It does so through an Idea Pitch for a series called “The Logic Show" and additional Idea Pitches.
THE LOGIC SHOW
The Logic Show would be a distinctly different from almost all shows that discuss political, moral, and social issues -- even the good ones.
Rather than fight over facts, the show would place facts, potential facts, morals, and other varia...
2024-04-1827 minOriginal and Powerful IdeasMoral TemperatureDr. Todd J. Pierce, a Disney Historian, author, and professor begins with the Disney Parks and moves beyond with an original and powerful idea for understanding why people love and return experiences.
THE IDEA
Moral temperature is the set of norms and the feelings of a place. A moral temperature is created by overlapping forces of what stories are shared and celebrated, the big and daily actions that are visible, and how the space is dressed and designed.
THE APPLICATIONS
+ The Disney Parks that value kin...
2024-04-0428 min
Making the FanPortals: The Best Tool to Reduce Friction in Your Customer JourneyEpisode 002: David Millay (https://twitter.com/davidmillay) and Troy Campbell get into the science of anticipation, emo Jimmy Butler, AI for experiential marketing gone wrong, and how Portals help transform customers’ mindsets to enjoy your product more. Want to talk to David? Email him at davidm@engagemintpartners.com—Show Themes:Humor in Marketing: Learn about the role of humor in marketing, with a nod to Fall Out Boy’s music video featuring Jimmy Butler.Cultural Phenomena & Diverse Ideas: A deep dive into why embracing a variety of ideas is crucial for succes...
2024-04-0455 minOriginal and Powerful IdeasMulti-Narrative StorytellingThis episode reveals a unifying story structure behind great brands like Nike, songwriters like Eminem and Billie Eilish, movies like Superman 1978, resumes like those that top LinkedIn, and impactful activism.
THE IDEA
Multi-Narrative Storytelling is telling the story of a brand, concept, character, person, or movement through multiple and complimentary narratives that collectively bring more meaning than any one narrative could.
THE APPLICATIONS
+ Apple’s “Think Different” montage commercials
+ Pop songs built around a single core line
+ Movies that introduce characters through mu...
2024-03-2119 minOriginal and Powerful IdeasEvery Shade of BlueTis episodes explores a way of seeing all the different shades of an idea, inspired by how Vincent van Gogh could paint with every shade of blue or most any color.
THE IDEA
This approach is built on the metaphor that ideas are like “colors,” and to better “paint” with (i.e., act on) those ideas, one needs to understand them in their many different shades, an important but very uncommon practice.
THE APPLICATIONS
+ Walt Disney Imagineering’s internal “variations on a theme” traini...
2024-03-0717 minOriginal and Powerful IdeasPortalsThis episode explores the concept of portals and how they can be used to better begin most all experiences. It discusses how portals act as transitions, shift mindsets, and create anticipation.
THE IDEA
A portal is a special type of transition that can create a positive anticipation of the event to come, facilitate the correct mindset shift, and complete the narrative metaphor of going somewhere new or magical.
If it's a good portal, when a person goes through it, they will feel properly transitioned and fully ready for whatever is...
2024-02-2224 minOriginal and Powerful IdeasBig Identity NetThis episode explores the concept of the Big Identity Net - and how brands, leaders, teachers, organizations, and movements can create an identity definition that allows many people to feel like they belong. We discuss real-world examples, the psychology behind why a Big Identity Net works, and tips for effective application.
Plus, I propose a Big Identity Net for listeners of this new podcast.
THE IDEA
The Big Identity Net is an identity definition that is big enough that many people can feel a part of it but also specific...
2024-02-0812 min
Job Tales - I interview professionals to help you become who you wish to be#124 The Job Tale of Laura Leoncini - Interviewed by Troy CampbellWelcome to Job Tales: the show where we find out about different professions from the people who know. Today is a bit of a special edition, as I am the guest!In the next 35 minutes, you will learn about my own professional story and also why I decided to start Job Tales. Now, who’s interviewing me? You may remember him on one of my earliest episodes. Dr Troy Hiduke Campbell is a behavioral scientist, innovation consultant, and marketing professor. In his classes, he shares Job Tales episodes with students to help them see the opp...
2023-09-2331 min