Shows
Creator UploadAthletes Go Streaming and Creators Go Dancing, feat. Sam Gutelle of Tubefilter | Creator UploadAUDIENCE SURVEY: https://bit.ly/creatoruploadsurveyToday we begin with the massive success of Dancing With the Stars, specifically highlighting ABC's strategic partnership with Call Her Daddy’s Alex Cooper for the finale and the inclusion of creator talent like Whitney Leavitt. In a finding fit for "No Duh" Magazine, traditional media embracing digital creators is expanding viewership, evidenced by the finale drawing over 9 million viewers.The episode also covers the "Recap Wars," comparing Spotify Wrapped’s new Creator Wrapped features to YouTube’s. Plus, Tubefilter’s Sam Gutelle joins for an i...
2025-12-0535 min
Creator UploadHow NewFronts 2025 Showed the Future of How Brands and Creators CollabThis week, Lauren and Josh unpack the NewFronts, including major updates from Meta, LinkedIn, and YouTube as they roll out new tools and monetization opportunities designed to connect brands with creators. From Meta's AI-powered ad formats and enhanced Creator Marketplace to LinkedIn's new BrandLink Program and YouTube's Creator Partnerships Hub, find out what these changes mean for how brands and creators interact on platform.Plus, we discuss Spotify's move to display podcast play counts, the Golden Globes introducing a "Best Podcast" category, and YouTube's massive $100 million investment in India's booming creator economy. Then, the exciting relaunch of the Just...
2025-05-0929 min
Creator UploadThe Shorts King of YouTube: How to Turn Views into CashJustin Flom earns billions of short-form views per month. Today, we interview him to learn more about YouTube's new view calculations and how (or if) they impact creators, monetization strategies (including brand deals!), and why consistency is key. Elsewhere: YouTube's massive Q1 earnings, the latest IAB reports on the creator economy's growth, Snap's earnings, TikTok vs. Twitch, NCAA NIL updates, and SAG-AFTRA's new influencer committee.Here's more detail on what we covered today:Check out Justin Flom on YouTube!YouTube's quarterly ad revenue approaches $9 billion after double-digit year-over-year bump - TubefilterDigital video is dominating ad budgets...
2025-05-0237 min
Creator UploadA Conversation with Reid AI (Reid Hoffman), and YouTube Turns 20 Years OldToday, a world's first: Reid AI, the digital version of LinkedIn co-founder Reid Hoffman, performs its first ever podcast guest appearance right here on Creator Upload. Joining Reid AI is Ben Relles, who manages content strategy for Reid in all forms of existence.Here's more info on what we covered today:Follow Ben Relles on LinkedIn.20 Years of YouTube: A trip to the zoo started it all - TubefilterIt's YouTube's 20th birthday, and there are 20 trillion videos uploaded to its site - TubefilterFormer YouTube execs chart its rise from pirate ship to king of videoLinktree rolls...
2025-04-2543 min
Creator UploadThe Surprising Growth in Creator Marketing Budgets, feat. EMARKETER VP and Principal Analyst Jasmine EnbergWe're joined by Jasmine Enberg, the VP and Principal Analyst at EMARKETER covering Social Media and the Creator Economy. We go in depth about the changing trends -- and rising tides -- in creator marketing budgets in 2025 and beyond...and how creators should take advantage. Elsewhere: Zuck on trial, Patreon's video innovation, and MrBeast's Vegas meltdown.Here's more detail on what we covered today:View Jasmine Enberg's coverage on EMARKETER.Follow Jasmine Enberg on LinkedIn.Companies are increasing their influencer marketing budgets. Here's what they're looking for. - TubefilterFans have more ways than ever to give...
2025-04-1830 min
Creator UploadWhy Creators Should Go to Cannes, feat. Marian Brannelly, Global Director of Awards at Cannes LIONSToday, we interview Marian Brannelly, Global Director of Awards for the Cannes LIONS Festival, to learn more about their Creators programming lineup and why creators should attend. Also: Vimeo helping creators launch their own streaming services, Netflix fires shots at YouTube, and the impact of tariffs on the creator economy.Here's more detail on what we covered today:Learn more about Cannes LIONS Creators here. (Will we be seeing you there??)Follow Marian Brannelly on LinkedIn.Vimeo's new product lets creators build and monetize their own streaming services - Tubefilter Trump’s tariffs killed his TikTok dea...
2025-04-1138 min
Creator UploadThe Boy Who Cried TikTok BanTechnically, TikTok is supposed to be banned again tomorrow. Will it? It remains to be seen...but in the meantime, a long line of potential buyers have risen their hands. What will Trump decide? Lauren and Josh break it down today, along with all the other creator economy headlines fit to discuss.Here's more detail on what we covered today:Spotter just took YouTube's biggest creators to its own Upfronts - TubefilterCreators want to go steady with big brands - TubefilterSpotter Showcase – NYC 2025Trump to Outline TikTok Deal Proposal, With ByteDance Retaining Stake — The InformationTrump team has...
2025-04-0428 min
Creator UploadWhat is a View, Really? feat. Drew Baldwin, Founder & CEO of TubefilterToday, Josh is joined by special guest cohost Drew Baldwin, Josh's partner in crime at Tubefilter. After 17 years, we finally got him on the show! On the show itself, first: YouTube changes up the definition of what a view is, as content consumption preferences continue to move away from legacy media. Elsewhere: Good Good Golf gets great money, a TikToker is running for office, and the most outrageous sigma grindset maybe parody video we've ever seen, featuring Saratoga Water. Dive in! Here's more detail on what we covered today:YouTube is making Shorts views go up...
2025-03-2833 min
Creator UploadBluey vs Brainrot, and a Major Influencer Investment Prediction Comes True EarlyLauren and Josh are back in the studio (Josh, notably, caffeine-free) to discuss the biggest beef in kids content today...Bluey vs Brainrot? Well, at least that's what YouTube's new Youth Digital Wellbeing Initiative has us believing.Elsewhere: more than half of brands will pay YouTubers to market their products this year; March Madness sells out its ad space early, and the biggest game show of all time is on for Season 2.Here's more detail on what we covered today:Bluey is the top kids' show on streaming. Rights holder BBC is "only just...
2025-03-2123 min
Creator UploadCreators Go Upfront, MrBeast Investor Deck Leaks, and the Sidemen Charity Match CrushesLauren has just returned from SXSW (and announced a new role!) and is here with Josh to spill all the details on the creator front from the marathon conference. Then: creators are usurping TV ad dollars via their own version of Upfronts, and MrBeast's investor deck leaks additional detail about his various businesses. Plus: the biggest creator charity event of the year just happened in the UK, and it crushed. Here's more detail on what we covered this week:Lauren's got a new gig!SXSW behind the scenes: 6 topics everyone was debating in TV, film, and t...
2025-03-1435 min
Creator UploadYouTube is Going Premium. Can Creators Adjust?Josh rediscovers crochet and Lauren teases SXSW. Meanwhile, YouTube is leaning harder than ever into its premium era, and creators are scrambling to polish their content offerings to match.Here's more detail on what we covered today:YouTube brings its more affordable ‘Premium Lite’ subscription to the US | The VergeYouTube's Premium Lite tier arrives, providing cheaper access to ad-free viewing - Tubefilter YouTube wants to use its dominance on TV screens to sell more premium subscriptions - TubefilterHow YouTubers are adapting their businesses to cash on a TV gold rushThe True Costs of Being on YouTube - by...
2025-03-0729 min
Creator UploadMrBeast Worth 5 Billion, Alex Dumps Alix, and Crime Junkie Cashes InLauren and Josh are finally back in the studio together, just in time for MrBeast to claim his business should be valued at $5 billion. Elsewhere, Alex Cooper dumps Alix Earle as the latter leaves Unwell, YouTube takes over the podcast crown, and Crime Junkie cashes in (though with over $40 million of annual profit...why?). All that, plus Reels might go standalone. Lots to cover!Here's more detail on what we discussed today:YouTube Star MrBeast Is Raising Money at a $5 Billion ValuationMrBeast Admits He Lost A Lot Of Money On 'Beast Games': "I Lost Tens Of...
2025-02-2835 min
Creator UploadTrue Crime, Fake Content? Plus NikeSKIMS and the Creator Brand Landscape, feat. Billy Parks of Slow VenturesThis week, Josh welcomes special guest cohost Billy Parks. Billy is a Venture Partner at Slow Ventures, which recently announced a $60 million fund for creators. On the show, we discuss the landscape of creator brands through the investor lens -- and also take a look at some headlines for the week, including the NikeSKIMS announcement and a peculiar case of true crime, fake content.Here's more detail on what we covered this week:Follow Billy Parks on LinkedIn.Slow Ventures announces $60 million fund to back creator businesses in "high value verticals" - TubefilterYouTube shuts down "true...
2025-02-2135 min
Creator UploadYouTube 20 Years Later, feat. Jamie GutfreundThis week, Lauren is joined by special cohost Jamie Gutfreund (Forbes; Creator Vision) to look back at 20 years of YouTube through the lens of their 2025 letter from CEO Neal Mohan. Then: Netflix pursues podcasters, Poppi tarte-d at the Super Bowl, and Buzzfeed invests in hopecore via a new social media platform.Here's more detail on what we covered this week:Follow Jamie Gutfreund on LinkedIn!Jamie covers the creator economy on Forbes -- more here.More on Creator Vision here.From the YouTube CEO: Our big bets for 2025Neal Mohan says YouTube is the new TV--and...
2025-02-1441 min
Creator UploadJosh and Lauren Visit SoCom 2025It’s a rare occurrence that Josh and Lauren are in the same place — BUT, they come together today during SoCom 2025 to hit us with all the hot creator economy goss. Headlines include: YouTube’s Community push and creators at the Super Bowl.Hike!Here are the main headlines for the week:YouTube wants creators and fans closer than ever with its new Communities update - TubefilterCreators are ruling Super Bowl advertising. Doritos brought back a classic contest to get in on the fun. - TubefilterKhaby Lame vows to "see all the world and its pr...
2025-02-0727 min
Creator UploadMeta's Creator War Chest, NFL Access for Legends, and Trump Creator CredentialsJosh and Lauren are back in the studio! Major news for today: Meta is balling out on creators (again), the NFL is giving more content access to its legends, and Trump-favoring creators will now have a path to gain White House credentials.This episode is sponsored by Memberful. Memberful is a best-in-class membership software that empowers creators to build customized membership businesses. Creators can generate reliable recurring revenue, all while fostering meaningful connections with their audiences. Get started for free; no credit card required. Link: https://tbfltr.co/tfmf25Here are links to more detail...
2025-01-3128 min
Creator UploadThe Final Hours of TikTok?We welcome Lauren back to the studio for the closing days of social media's most impactful app of the last 10 years. TikTok is set to shut down on Sunday January 19, and we're here to discuss it. Plus: the tech elite are cozying to Trump's ways, and Ms. Rachel's empire grows.Here's what we covered today:TikTok reportedly plans ‘immediate’ Sunday shutdown in the US if it’s banned - The VergeSenators who passed the TikTok ban are realizing a lot of people won't like it - TubefilterTikTok ban: Sen. Markey tries to give a 270 day extension - The...
2025-01-1731 min
Creator UploadMeta Rolls Back Fact Checking and David Dobrik Returns, feat. Adam ConnerToday Josh is joined by temporary co-host Adam Conner (long-time producer of Creator Upload). We kick off 2025 with a few major headlines about ad networks rising to compete with YouTube and big fact check changes at Meta...oh, and by the way, a huge YouTube star has returned.New year, same us!Here's what we covered today:There are many ways to contribute to victims of the LA Fires. One mentioned on today's show is via Airbnb. More on that here.Comcast just made a platform to "steal" ad dollars from YouTube - TubefilterHoney's...
2025-01-1033 min
Creator UploadSocials Go Supreme, Creators Consent, and our 2025 Creator Economy PredictionsIn our 2024 finale episode, Josh and Lauren give us some long shots on what's likely to arise in the creator economy for 2025. Also, we chat about TikTok's case getting picked up by the Supreme Court, monetization on Twitch vs YouTube, and creators now having the ability to consent to AI usage of their content.Happy birthday to our co-hosts!!Here's more detail on what we covered today:TikTok finally scores a win: the Supreme Court will hear its caseTikTok CEO meets with Trump as the platform tries to avoid a ban - The VergeThe...
2024-12-2034 min
Creator UploadTikTok Ban Upheld, but the Reel Trial is on InstagramJosh and Lauren chat about the TikTok ban which is now likely headed to the Supreme Court, Instagram's new "Trial Reel" feature (dark posts, anyone?), and Alex Cooper's newly-launched Unwell Hydration.Drink up!Here's what we covered this week:Trisha Paytas is following up her 'SNL' cameo with a one-night-only Broadway show - TubefilterD.C. Court of Appeals upholds U.S. TikTok ban, setting up likely Supreme Court case - TubefilterU.S. TikTokers are preparing for a ban by promoting their YouTube and Instagram channels - TubefilterInstagram gives creators a trial run for their...
2024-12-1326 min
Creator UploadWelcome to the "Monetize Everything" Era of ContentJosh and Lauren are back to regale us with tales of Thanksgiving and Black Friday (including one creator who made serious bank!) before diving into the headlines du jour. Up first: judging from TikTok Shop and a new beta on Facebook... are we about to enter the "monetize everything" era of content? Then, Cameo cozying up to creators and the Beast Games PR push begins.Here are the main topics we covered this week:A creator earned $2 million during one single Black Friday livestream on TikTok - TubefilterHas "micro-creator monetization" come to Facebook? - TubefilterCameo welcomes...
2024-12-0622 min
Creator UploadGenerative AI Gains New Footing in the Creator EconomyJosh and Lauren are back to banter over the creator headlines that matter this week. On tap: generative AI seems to be growing up. Between new launches in Hollywood and the platform landscape, we’re curious about the long term implications of this specific tech on the lives of creatives.That plus a refresh for Instagram, all coming up.Here‘s what we covered this week:https://www.tubefilter.com/2024/11/19/promise-generative-ai-hollywood-studio-george-strompolos-jamie-byrne/https://www.tubefilter.com/2024/11/15/tiktok-youtube-generative-ai-ads-symphony-demand-gen/https://www.tubefilter.com/2024/11/18/jake-paul-mike-tyson-influencer-boxing-match-netflix-reaction/https://www.tubefilter.com/2024/11/19/agentio-influencer-marketing-brand-creator-matchmaking-series-a-funding/https://techcrunch.com/2024/11/19/instagram-will-soon-let-you-reset-your-recommendation-algorithm/
Creator Upload Soci...
2024-11-2230 min
Creator UploadHow Trump Being Elected President Impacts the Creator Economy, feat. Kaya Yurieff and Sam GutelleWell, the 2024 U.S. Presidential election has seen a sweeping Trump win for a second term. On today's episode, we explore what that means for the creator economy over the next few years. We discuss TikTok, the impact of new media, and more. Joining us as special guests are Kaya Yurieff, Team Leader, Creator Economy for The Information, as well as Sam Gutelle, Sr. Editor at Tubefilter.Here are some links elaborating on what we discussed today:Kaya's column on The Information.Follow Kaya Yurieff on LinkedIn.Sam Gutelle's coverage on Tubefilter.Election night coverage has...
2024-11-0831 min
Creator UploadYouTube Earns, Instagram Erodes, and the Mafiathon Pulls Us Back InLauren and Josh are back to discuss YouTube ad revenue pushing Alphabet earnings past projections, Instagram degrading quality on certain content, and other creator economy highlights du jour...including a certain creator, a mega-celebrity, and "Mafiathon 2."Here are more links to what we covered today:Kamala Harris And Tim Walz Launch Their Own Fortnite Map - GameSpotHere’s Tim Walz playing Crazy Taxi. - The VergeWhat would YouTube look like without view counts or upload dates? - TubefilterYouTube ad revenue hits $8.9 billion as upfront deals power Alphabet past Q3 projections - TubefilterInstagram downgrades creators' video quality if...
2024-11-0232 min
Creator UploadYouTube Updates, Founders Beef, and Messi Sues, feat. Miles Sellyn from Course StudioToday Lauren is joined by special co-host Miles Sellyn, VP of Partnerships at Course Studio. On the show: YouTube keeps rolling out update after update, we chime in on the latest LinkedIn founder beef, and Messi sues KSI.Here are the links for what we covered today:Check out Miles Sellyn on LinkedIn.Check out Course Studio!YouTube shares the deets about where its videos come from - TubefilterYouTube wants to give you badges to reward you for doing stuff on YouTube - TubefilterYouTube takes a baby step toward labeling authentic video - The VergeYouTube is...
2024-10-1830 min
Creator UploadYouTube Shorts are getting longer and Big Macs are getting chickenier and Kai Cenat-ierYouTube's playing catchup in the short-form game. Longer videos and some other trending features will help it contend for the zeitgeist. Meanwhile, McDonald's is doing some amazing marketing? In "dupe culture" and streaming with Kai Cenat? (Also, yes, "dupe culture" is a thing.) The Sidemen also get Oozed in a Paramount partnership and Twitch is asking VTubers to put on some clothes. Here's what we covered today:Launching Sponsored Snaps & Promoted Places on Snap MapThe Creator A-List: The 50 Most Influential Influencers McDonald's is launching the Chicken Big Mac, and Kai Cenat is the official taste tester...
2024-10-1130 min
Creator UploadShould Creators be Compensated when AI Models Scrape their Data?Given the rise of LLMs, and social platforms like YouTube and LinkedIn leveraging creator content to train their models, we have to wonder: should creators be compensated? That's the primary discussion for today. Elsewhere: Amazon rakes in over a billion in video marketing commitments in a challenge to YouTube et al, plus Charli D'Amelio is headed to Broadway!Here's what we covered today:This Startup Wants YouTube Creators to Get Paid for AI Training Data | WIREDHere's a solution for creators' problems with AI: Pay them. - TubefilterMark Zuckerberg: creators and publishers ‘overestimate the value’ of their work...
2024-10-0420 min
Creator UploadThe Dangers of Deceptive Content During Election SeasonHere's what we covered today:YouTube gears up for election season by enlisting creators to combat deepfakes - TubefilterAdobe previews its upcoming text-to-video generative AI tools - The VergeRight-wing influencers were duped to work for covert Russian operation, US saysRussia Secretly Worms Its Way Into America's Conservative Media FX's new 'English Teacher' got his start on YouTube - TubefilterBabish enters next phase of culinary universe with multimillion-dollar investment - Tubefilter🚀 New quest unlocked: Shopify 🤝 RobloxRoblox, Shopify partner to sell physical products in the metaverse | Retail Dive
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTO...
2024-09-1332 min
Creator UploadVidSummit 2024 Review, the Minecraft Movie and Cristiano Ronaldo Transfers to YouTubeHere's what we covered today:Wanna learn more about VidSummit? Here's its page.Tubefilter's official guide to VidSummit 2024Spotter's new AI-driven "brainstorm partner" is getting creators 49% more views - TubefilterExplore Spotter Studio more directly.The First ‘Minecraft’ Movie Trailer Is Here, And It Is HorrifyingWasserman Buys Talent Management Firm to Grow Creators BusinessCristiano Ronaldo wants to be YouTube's G.O.A.T. | MarcaTen days after release, Cristiano Ronaldo’s YouTube channel breaks Top 50 - AS USA
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
2024-09-0627 min
Creator UploadDemure, Daddy Gang and the DNCHere's what we covered this week:At DNC, influencers battle journalists for space and access | ReutersDNC invites 200 content creators to reach younger voters in the 2024 electionThe DNC’s Creator Play — The InformationNow who's your Daddy? SiriusXM paying up to $125 million for exclusive Alex Cooper pact. - TubefilterBrands are scrambling to snag deals with "demure" creator Jools Lebron - TubefilterPodcasters are making hundreds of millions of dollars on Patreon - TubefilterCreators are about to have a lot more Shopify items to sell on YouTube - TubefilterYouTube takes on TikTok Shop with expanded Shopify partnership | TechCrunchInstagram Tests New Vertical Profile Grid...
2024-08-2337 min
Creator UploadWe Got Invited to the White House, feat. Eric WeiHere's what we covered today:The White House Creator Economy ConferencePresident Biden Visits White House Creator Economy Conference | C-SPAN.orgThe White House Conference Was Big for the Creator Economy. What's Next? | Inc.comBiden addresses creators at first-ever White House summit: "They listen to all of you" - TubefilterMrBeast announces internal investigation in response to ongoing misconduct allegations - TubefilterA 264-hour no-sleep stream broke records. Should platforms have shut it down? - Tubefilter
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
2024-08-1639 min
Creator UploadCreators and the Olympics feat. Nya-Gabriella Parchment, Co-Head of Brand Partnerships, UTA CreatorsHere's everything we covered today:Follow Nya-Gabriella Parchment on LinkedIn!Learn more about DBA / UTA Creators.YouTube creator launches class action lawsuit against OpenAI - TubefilterLeaked Documents Show Nvidia Scraping ‘A Human Lifetime’ of Videos Per Day to Train AI Instagram is making views the primary metric for content - The VergeRoblox bets on ecommerce by selling tickets to 'Beetlejuice, Beetlejuice' - TubefilterThe Paris Olympics Is Minting New Creators — The InformationMrBeast apologizes for past "inappropriate language," has yet to address alleged safety issues on 'Beast Games' - TubefilterMrBeast blames terrible Beast Games conditions on the CrowdStrike outage - The Ver...
2024-08-0941 min
Creator UploadMeta Rolls out AI for All, and the Kids Online Safety Act PassesHere's what we covered today:Josh loves DreamCon: https://www.dreamconvention.com/Instagram starts letting people create AI versions of themselvesMeta is rolling out its AI Studio in the US for creators to build AI chatbots | TechCrunchAI Chatbots Go Mainstream on Social MediaSenate passes the Kids Online Safety Act - The VergeMatPat's next big theory: That he can get lawmakers to understand the creator economy - TubefilterPublicis Bets $500 Million on Influencer Marketing With Acquisition of Influential - WSJ The Chef Nick Menu is Here! Dunkin’Tern Chef Nick DiGiovanni Drops FOUR Iced Coffees, Exclusively on the Dunkin’® Mobile App
2024-08-0232 min
Creator UploadKamala's Brat Summer and Stolen VibesHere's what we covered today:NCAA Student-Athletes Competing at the 2024 Summer Olympic GamesKamala Harris wants you to know she’s having a ‘Brat’ summer - The VergeKamala Harris's Brat Summer; More AI Chatbots for Creators — The InformationOne creator is suing another for (allegedly) copying her vibe. Can she win? - TubefilterIt's not just the kids. Half of American adults want to be influencers. - TubefilterPublicis Bets $500 Million on Influencer Marketing With Acquisition of Influential - WSJCan Michael Bay make Skibidi Toilet the next cinematic universe? - Tubefilter
Creator Upload Socials:YOUTUBEINSTAGRAMTIK...
2024-07-2628 min
Creator UploadTrump, the "Ultimate Influencer," Reverses on TikTokHere's what we covered today:Is TikTok pushing young voters towards the far-right? - TubefilterTrump Interview: His Plan for Taxes, Tariffs, Jerome Powell, MoreTikTok Loses in First Challenge to EU’s Big Tech Crackdown - BloombergThe 18-Year-Old High Schooler Behind the RNC’s Creator Strategy — The InformationHere's why VidSummit is going to be bigger than ever this year - TubefilterApple, Anthropic, and other companies used YouTube videos to train AI - The VergeMrBeast's latest vid: 50 YouTubers Fight For $1,000,000
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
2024-07-1927 min
Creator UploadThe Hawk Tuah Explosion feat. Tonner Jackson, CEO of Course StudioHere's what we covered on the show:Child Influencers Make Big Money. Who Gets It? - The New York TimesParenting influencers in Illinois must now pay their children if they feature in videos. Experts say it's about timeA new Illinois law will force influencer parents to compensate their children for appearing in social media content‘Hawk Tuah Girl’ found a familiar path to viral fame. What happens now? - The Washington PostWho Interviewed ‘Hawk Tuah Girl’? Meet the Guys Behind the Viral Video. - The New York Times'Who TF Did I Marry' TikTok summary: The viral series explainedNight parts wa...
2024-07-1231 min
Creator UploadVidCon 2024 Recap, feat Phil Ranta, COO of FixatedHere are some helpful links supporting today's episode:Follow Phil Ranta on LinkedIn here!Learn more about Fixated here.Did Cannes Lions Steal VidCon's Thunder? — The InformationThe White House will host a conference for social media creators | TechCrunchFor the first time, more than half of Gen Z self-identifies as content creators - Tubefilter
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
2024-07-0534 min
Creator UploadAhead of VidCon, Influencers Make Less than EverHere's what we covered today:VidCon is this weekend. Check out their site to see what's happening.Our Creator on the Rise is HappyHappyGal! Read our full interview with her on Tubefilter.Social-Media Influencers Aren’t Getting Rich—They’re Barely Getting By - WSJTikTok encourages advertisers to "connect with" viewers as agencies prepare for potential ban - Tubefilter Instagram reels is taking a bite out of TikTok's popularity in the US and abroad, new data findsPatreon has a present for its users: Its subscriptions can now be gifted - TubefilterThe "MrBeast Lab" toy line will arrive on shelves...
2024-06-2829 min
Creator UploadCracking the Instagram Algorithm and Kai Cenat Breaks Another RecordHere's everything we covered on the show today:Colin and Samir's interview with Adam MosseriAdam Mosseri says Instagram's creator payouts are "burning money" and resulting in lower-quality content - TubefilterKai Cenat Breaks Twitch Record with Stream Featuring Kevin Hart and Druski - The Source AMP isn't making its own hydration drink. Instead, the creator group is partnering with Bang Energy. - TubefilterLudwig’s Offbrand adds game publishing unit led by Pirate Software streamer - Tubefilter Meta rolls out standalone Messenger group chats - The Verge A YouTube prankster will represent Cyprus in the European Parliament - Tubefilter Ben Potter...
2024-06-1436 min
Creator UploadMrBeast Officially Wears the YouTube CrownHere's what we covered today:PewDiePie avenged: MrBeast passes T-Series to become YouTube's most-subscribed channel - TubefilterMrBeast Hires Exec Who Managed SoftBank’s Deal Spree — The InformationYouTube employees can watch videos before they go live. That's causing problems. - TubefilterCreators on the Rise: Fearfiction wants to turn cosplay into a career - TubefilterIkea Will Pay You Real Money to Work in Its Virtual Roblox Store | WIRED
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
2024-06-0732 min
Creator UploadViewStats, AI, and Brand Safety feat. Viral Nation Chief Product Officer Nicholas SpiroHere's what we covered today:Check out Viral Nation Secure!Follow Nicholas Spiro on LinkedIn.YouTube's mobile game push Playables is rolling out to all users - TubefilterMrBeast Reveals His Biggest Secret (Interview)YouTube Channel Statistics - ViewStatsTikTok is testing AI-generated search results from ChatGPT - TubefilterOpenAI's "media manager" will let creators choose how their content is used in AI training - TubefilterChatGPT Owner OpenAI Strikes Licensing Deals With The Atlantic, Vox Media - BloombergAlphabet and Meta, like OpenAI, are holding conversations about AI with Hollywood studios - TubefilterKai Cenat has big plans: Creator 'Hunger Games,' more...
2024-05-3141 min
Creator UploadOpenAI vs The World as YouTube and ScarJo Investigate, plus a BrandCast recapHere's what we covered on today's episode:YouTube is investigating whether OpenAI used creators' videos to train Sora. It also thinks its own AI products can do better. - TubefilterScarlett Johansson's AI Legal Threat Sets Stage for Actors' Battle With Tech GiantsScarlett Johannson’s Complaints Could Fuel U.S. ‘Right of Publicity’ Law — The Information Ahead of Brandcast, YouTube's Neal Mohan has a message: Creators should win Emmys - TubefilterWith his "super studio," Typical Gamer seeks a piece of the $320 million 'Fortnite' market - Tubefilter Our Creator on the Rise is Madeline Ford! Check out our full interview with her o...
2024-05-2432 min
Creator UploadBloomberg's Alex Barinka Breaks Down TikTok's Lawsuit Against the US GovernmentHere's everything we covered this week:Thanks to Alex Barinka for joining! Follow her on LinkedIn here. Our Creator on the Rise is Nicole Coenen! Check out our full interview on Tubefilter.It's official: TikTok is suing the United States over the "divest-or-ban" law - TubefilterUK details requirements to protect children from ‘toxic algorithms’ - The VergeIssa Rae's new management company wants to teach creators how to get better brand deals - TubefilterMrBeast is ending his exclusive relationship with Night (Report) - TubefilterLogan Paul & KSI’s Prime asked to pay $5M in damages over “forever chemical” lawsuit - DexertoAI M...
2024-05-1033 min
Creator UploadInside Beehiiv's $33M Series B, feat. CEO Tyler DenkHere's what we covered today:Thanks to Tyler Denk for joining! Check out his newsletter here, and his LinkedIn here.Newsletter platform beehiiv prepares for expansion with $33 million Series B - TubefilterOur Creator on the Rise this week is Adrian Vazquez! Here's our interview on Tubefilter.YouTube salutes its Shorts as ad revenue soars to $8.1 billion in Q1 2024 - TubefilterMeta promotes original content on Instagram, launches bonus program on Threads - TubefilterWesley Wang's viral short film got 4.4 million views. A feature adaptation is in the works. - TubefilterTikTok, UMG re-up licensing agreement, bringing artists like Bad Bunny back...
2024-05-0333 min
Creator UploadThe TikTok Ban Countdown ChaosToday we covered all things TikTok ban. Thanks to all of our contributors: Kaya YurieffLiz PerleMatt BilinskyPlus the small business owners whose opinions we featured: Tiffany Krumins, owner of Opu ProbioticsJessie Whittington, owner of Country Lather Soap WorksJackson Gosnell, a politics- and news-focused creatorBrandon the Plant Guy, who uses TikTok to market his horticulture businessPaul Tran, co-founder of skincare brand Love & PebbleAs well as Brian Nelson from The Network Effect!Here are a few pertinent articles on the big headline of the week:The "divest or ban" TikTok bill has pa...
2024-04-2647 min
Creator UploadThe Father Daughter Duo Taking Over YouTube, feat. Jordan MatterHere's everything we covered today:Check out Jordan Matter on YouTube here!Iain Ward, aka the King of Chemo, is our Creator on the Rise this week!Cannes Lions ad festival, Viral Nation introduce Creator Pass for influencer attendees - TubefilterYouTube accounted for 10% of all TV watch time in March - TubefilterThe MKBHD Review making waves: The Worst Product I've Ever Reviewed... For NowNew Tech That Asks ‘Are You Sure About Sending a Nude Photo?’ - WSJ
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2024-04-1946 min
Creator UploadIs Instagram Criminally Underpaying Creators?Here's what we covered this week:Cinna is our Creator on the Rise! Here's our full interview with her on Tubefilter.Instagram made $32.4 billion in ad revenue in 2021. That's more than YouTube. - Tubefilter Instagram makes more money from ads than YouTube does, and it has for years - The Verge TikTok testing new photo app to rival InstagramDude Perfect scores more than $100M investment | AxiosDude Perfect lands nine-figure private equity deal to fund its next phase of growth - TubefilterCannes Lions ad festival, Viral Nation introduce Creator Pass for influencer attendees - TubefilterParamount is reportedly considering a Vi...
2024-04-1232 min
Creator UploadYouTube Putting Shorts Behind a Paywall?Here's what we covered today:Josh and Lauren met up in LA at The Information's 2024 Creator Economy Summit: A New EraYouTube adds a "Members Only" option to put Shorts behind paywalls - TubefilterMore than 25% of channels in the YouTube Partner Program have monetized their Shorts - TubefilterEpic Games paid $320 million to creators over 12 months. These 'Fortnite' developers were top earners. - TubefilterMeredith Masony is our Creator on the Rise this week! Here's our in-depth interview with her. Creators on the Rise: Here's what can happen when you fold your laundry live on the internet - TubefilterFacebook takes on...
2024-04-0528 min
Creator UploadLinkedIn Goes TikTok feat. Zach Blume, Co-Founder of Portal AHere's everything we covered this week:Check out Zach Blume on LinkedIn!This is Portal A, Zach's company.Our Creator on the Rise is ARIatHOME! | Twitch ProfileBiden campaign on TikTokFlorida governor signs law restricting social media access for children | CNN BusinessLinkedIn is experimenting with a TikTok-like video feed in its app | TechCrunchSmoothie King now has a Dude Perfect drink--and a $10,000 giveaway - Tubefilter
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2024-03-2931 min
Creator UploadMrBeast Lands The Biggest Game Show in HistoryHere's everything we covered today:Creators on the Rise: ChelseaVFX makes impossible things - TubefilterMrBeast lands deal with Amazon to produce TV series with 1,000 contestants and a $5 million prize - TubefilterMrBeast reveals why he chose Amazon Prime for his game show over other streaming platforms - DexertoMrBeast originally teased the game show on an interview with Colin & Samir. Here's that interview.LeBron James, JJ Redick teaming up for new basketball-centric podcast - The AthleticWhat Makes a Great Basketball Player? | LeBron James & JJ Redick | Full EpisodeRoblox launches a $35 million fund for creators—and introduces its answer to TikTokFacebook is try...
2024-03-2234 min
Creator UploadThe First Ever LinkedIn Influencer Agency, feat. Brendan GahanHere's what we covered today:Creator Authority, the first-ever LinkedIn influencer marketing agency!Check out Brendan Gahan on LinkedIn.Our Creator on the Rise is Zach Pozniak! Check out the jeeves_ny TikTok account here.House Passes Bill that Could Ban TikTokDanny Duncan is putting his new energy drink brand in 10,000 stores this year - TubefilterMrBeast apologizes to fans as Feastables sells out almost everywhere - Dexerto EA is bringing back a beloved college football video game (and paying $6 million in NIL money to do it) - Tubefilter
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2024-03-1527 min
Creator UploadHow to Make the Algorithm Work Like Magic, feat. Justin FlomHere's everything we covered today.All things Justin Flom! YouTube, Facebook, TikTok, Instagram.Our featured creator this week is Emily Wang! Check her out here on Twitch.Reesa Teesa snags CAA deal as 'Who TF Did I Marry?' becomes a TikTok sensation - TubefilterTikTok says its revamped creator fund has increased total creator revenue by over 250% | TechCrunch MrBeast says to stop using his editing style (because he did, too) - Tubefilter I'm Fighting Mike Tyson. -- Jake Paul's YouTube video about it Rooster Teeth Is Shutting Down After 21 Years
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2024-03-0837 min
Creator UploadHow Much Money Do Content Creators Really Make? feat. Eric Wei, Cofounder of Karat FinancialHere's everything we covered today:Follow Eric Wei on LinkedIn!Karat's new tool, Karat InsightsKarat Financial websiteOur Creator of the Week Is Suto! Check out our full interview here.It's time for the Supreme Court to rule on state laws that concern social media censorship - Tubefilter YouTube is nixing the Kids app for TVs - TubefilterLudwig's new video with Colin & Samir (we touched on the baker bit)
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2024-03-0135 min
Creator UploadLudwig Confronts YouTube's CEO, plus MrBeast on the Cover of TimeHere's what we covered today:Ludwig: I Confronted YouTubes 'Scary' New CEOSora, OpenAI's newest model, stuns the internet by turning text prompts into lifelike videos - Tubefilter Marques Brownlee Joins Ridge as Executive Board Member, Equity Investor, and Chief Creative Partner | Business WireCreators on the Rise: alexbegs would like to send a shout-out to Celine Dion - TubefilterMrBeast's latest cover story puts him on the front page of Time Magazine - TubefilterMrBeast reformulates Feastables, says it's now "the best-tasting chocolate ever made by mankind" - TubefilterFormer YouTube CEO's son found dead at UC Berkeley
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2024-02-2329 min
Creator UploadSuper Bowl Creator Recap 2024, Nike x Kai Cenat, and Disney Makes an Epic InvestmentHere's everything we covered:Our Creator on the Rise is KDotDaGawd! Here's our in-depth interview on Tubefilter.In her first year on OnlyFans, Lizzy Capri has made $100,000 - TubefilterThe Super Bowl's Other Big Winners... Were the Creators?Inside The NFL’s Creator Strategy — The InformationYouTube stars help NFL bring in more viewers, league saysKai Cenat becomes Nike's first streamer partner, has "huge" plans - TubefilterDisney takes $1.5 billion stake in Epic Games to build an "entertainment universe" - Tubefilter Meghan, The Duchess of Sussex, Strikes Podcast Deal With Lemonada Media; Will Launch New Show & Distribute 'Archetypes' To All PlatformsRyan Trahan...
2024-02-1626 min
Creator UploadThe Brand Yearbook feat. Sara Wilson, plus YouTube's 2024 Plans, and Top Podcasts Renew with a TwistHere's what we covered today:Our guest today was Sara Wilson! Here is The Brand Yearbook we discussed. You can follow Sara on LinkedIn here.Our Creator on the Rise is Nyane! TikTok: https://www.tiktok.com/@nyaneCoca-Cola cries "Happy Tears" with a TikTok-exclusive flavor - TubefilterLetter from the YouTube CEO: 4 Big bets for 2024YouTube now gets 1 billion hours of watch time on TVs each day - TubefilterJoe Rogan Renews at Spotify, but Will No Longer Be Exclusive - The New York TimesSmartLess is leaving Amazon for $100 million - The VergeWhy Tim Cook Is Going All In on...
2024-02-0936 min
Creator UploadCreator Economy 2024 Outlook feat. Megan Lightcap, plus Taylor Swift is Off TikTok & Tech CEOs Grilled by CongressHere's what we covered today:Our Creator on the Rise is The Korean Vegan, aka Joanne Molinaro! Here's our write up: https://www.tubefilter.com/2024/01/31/creators-on-the-rise-korean-vegan/TikTok, Meta CEOs take heat from Congress in contentious Capitol Hill hearing on child safety - Tubefilter Mark Zuckerberg defends teenage creators’ right to public Instagram accounts | TechCrunch Universal Music Group plans to pull song catalog from TikTok | TechCrunchTikTok loses songs from Taylor Swift, Olivia Rodrigo, Drake amid Universal Music Group dispute - TubefilterYouTube celebrates 100 million subscribers across its Music and Premium tiers - TubefilterYouTube ad revenue earns 15% year-over-year bump, hits $9.2 billion in Q...
2024-02-0239 min
Creator UploadMrBeast Tests X, Enters China, and Signs with Amazon?Here's what we covered today:MrBeast's X video made $250k in 6 days. But there's a catch. - TubefilterMrBeast's first video for the Chinese market needed only a few hours to get three million views - TubefilterMrBeast is reportedly closing a $100 million TV show deal with Amazon - TubefilterAirrack's YouTuber film school sells to VidIQ - TubefilterMillionaires: For the SaucyTV family, "YouTube is the greatest canvas" - TubefilterJon Stewart Returns to Host 'The Daily Show'
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2024-01-2632 min
Creator UploadYouTube Restructures, Meta Restricts, and TikTok Rolls Out The SopranosHere's what we covered today, in more depth:Creator Economy Live 2024: where Josh was this weekYouTube is restructuring creator management teams - TubefilterMeta to restrict teen Instagram and Facebook accounts from seeing content about self-harm and eating disorders | TechCrunchInstagram and Facebook Will Stop Treating Teens Like Adults | WSJCreators on the Rise: Brandon Contreras and Matt Curiano are ready to give you the homo sapien experience - Tubefilter‘The Sopranos’ is on TikTok now. Capeesh? - Tubefilter
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2024-01-1934 min
Creator Upload2024 Premiere: MatPat Says Goodbye, TikTok Makes Good Bank, and our first Creator on the RiseHere's what we covered today:MatPat is stepping down as host of Theory videos - TubefilterTikTok will take a bigger cut from its Shop as it seeks $17.5 billion in annual U.S. ecommerce revenue - TubefilterThe kids (and adults) of Recess Therapy will interview stars on the Golden Globes red carpet - TubefilterCreators on the Rise: Jessica McCabe had to figure out ADHD on her own. She doesn't want anyone else to have that experience. - TubefilterHow to ADHD - YouTube
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2024-01-1234 min
Creator UploadVTubers, ViewStats, and Viral Nation VenturesHere's what we covered today:Ironmouse just snagged a first-of-its-kind deal with Razer. She hopes it's a sign more brands will embrace VTubers. - TubefilterIntroducing ViewStats: A data platform for YouTube creators co-founded by MrBeast (Exclusive) - TubefilterFacebook Drops Video Rev Sharing in Bet Creators Will Like the Alternative — The InformationWhalar thinks creators have "outgrown" the spaces available to them. So it's opening campuses dedicated to content. - TubefilterViral Nation launches Ventures unit to help creators sell everything from salad bowls to coffee bags - Tubefilter
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2023-12-1523 min
Creator UploadIs Ludwig Leaving YouTube for Twitch?Here's what we covered today:Ludwig isn't happy with how YouTube is handling livestreams. He's giving it one year to fix things. - TubefilterTheorist Media signs with FilmRise to put its YouTube content on TV (Exclusive) - TubefilterSpotify cancels industry-favorite podcast Heavyweight - The VergeHow TikTok Shop won brands and customers during BFCM - GlossyI am @Hank Green now. 💯% of the profits go to expand access to cancer care.After leaving TikTok, V Pappas brings #BookTok knowledge to Simon & Schuster board - Tubefilter
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
2023-12-0828 min
Creator UploadLong Form Content is Making a Comeback.Here's what we covered today:Amouranth Buys $17 Million Florida Orchard In Bid To Surpass Bill Gates’ Land Ownership - ForbesCreators who upload long-form content to TikTok are growing 5x faster than those who don't - TubefilterTikTok Ignited a Frenzy for Short Videos. Now It Wants Longer Ones — The InformationFTC Authorizes Compulsory Process for AI-related Products and Services | Federal Trade CommissionTech YouTuber JerryRigEverything files multimillion-dollar suit against CASETiFY for allegedly stealing his designs - TubefilterA24’s premium social presence: AAA24
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2023-12-0225 min
Creator UploadMeta Retakes the Growth Crown from TikTokHere's what we covered today:Josh's nephew's school fundraiser, feat. the Dude Perfect video.Meta's Instagram and Facebook Growing Faster Than TikTokTikTok hopes to reach its "full potential" with a reorganization of its operations division - TubefilterYouTube will require creators to label AI content as "synthetic" - TubefilterOmegle shuts down after settling $22 million child sex abuse lawsuit - TubefilterTikTok celebrates as short-form stars like Miley Cyrus, Ice Spice, and Troye Sivan earn Grammy nods - Tubefilter
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2023-11-1727 min
Creator UploadGood Mythical MishMash feat. Saurabh Shah, CEO of Warren JamesHere's what we covered today:Check out Saurabh Shah on LinkedIn!STRIKE OVER: Actors Make a Deal With Studios After 118 Days TikTok's $1 billion creator fund is shutting down. Here's how creators are getting paid from now on. - Tubefilter TikTok is shutting down its Creator Fund in favor of its newer Creativity Program | TechCrunch Rhett & Link launch their own mythical cereal brand - TubefilterUncommon Threads Media is translating global children's videos. Up first: A giraffe named Joze. - TubefilterPRIME crosses 1 billion bottles sold!
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2023-11-1029 min
Creator UploadBrand Ad Spend is Up. We hope the Granfluencers Get It.Here's what we covered today:Agentio raises $4.25 million to supply YouTube creators with 30-second ad reads - TubefilterYouTube's annual Brandcast will return to New York's David Geffen Hall on May 15, 2024 - TubefilterYouTube is getting serious about blocking ad blockers - The VergeGran-fluencers? From the WSJ Sports creator Jesser expands leadership team, hires Spotify vet as first Bucketsquad President - Tubefilter
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2023-11-0324 min
Creator UploadTwitchCon 2023 Recap, and States Sue MetaHere's what we covered today:Best of TwitchCon 2023 Las Vegas - Nerd or Die Twitch's simulcasting ban is officially over - TubefilterTwitch expands its ban on swatting and doxxing - TubefilterShopify x Mr. Beast Heist — NYC for FREEReese Witherspoon's Hello Sunshine establishes "Collective" to mentor top female creators - TubefilterStates sue Meta claiming its social platforms are addictive and harm children's mental healthCardi B, Niall Horan, Anitta & More to Perform at TikTok in the Mix Event
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
2023-10-2731 min
Creator UploadPatreon has its Moment, and it's 200 million for MrBeastHere's what we covered today:Here's how to support Israel.Jacksfilms urges YouTube to "step in" after SSSniperwolf doxxing allegations - TubefilterPatreon Acquires MomentPatreon acquires creator event platform Moment - TubefilterMrBeast gained 100 million subscribers in 15 months. Here's why. - TubefilterDude Perfect gets its own streaming service - TubefilterSam and Colby's 'Conjuring' house return sells out at 168 movie theaters - Tubefilter
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2023-10-2025 min
Creator UploadOh Snap! feat. Jim ShepherdHere's what we covered today:Here's how to support Israel.Follow Jim Shepherd on LinkedIn here.Exclusive: Jellysmack acquires Law&Crime NetworkMeta Plans to Charge $14 a Month for Ad-Free Instagram or Facebook - WSJRooster Teeth moves shows to its website: "YouTube revenue just isn't cutting it for us anymore." - Tubefilter
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2023-10-1341 min
Creator UploadHow to Break the Algorithm, feat. Linktree CMO Monica AustinHere's what we covered today:This is Linktree's 2023 Creator Report -- give it a read!VidSummit 2023 wraps up today -- catch up on everything here.Paris Hilton just signed a 2-year content deal with X - TubefilterMrBeast's Feastables is becoming an NBA jersey sponsor - TubefilterTikTok is testing an ad-free subscription tier that could be priced at $4.99 in the U.S. - Tubefilter
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2023-10-0624 min
Creator UploadPreviewing VidCon Baltimore | New AI Features from Meta Connect 2023Here's what we covered today:Check out everything happening at VidCon Baltimore 2023 this weekend!Here's Lauren's profile and panel preview.Here's Josh's profile and panel preview.Facebook and Instagram will soon get a slew of AI-powered creator tools - The VergeMeta filmed Mr Beast, Paris Hilton and 26 more to build celebrity AIs based on Llama 2 | TechCrunchDream come true: RDCWorld attracts 20,000 fans to Black nerd convention Dream Con - TubefilterLinktree shares statistics about the 200 million creators who are part of the "attention economy" - Tubefilter
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2023-09-2923 min
Creator UploadMade On YouTube 2023 RecapHere's what we covered today:Everything you need to know about Made On YouTube and yesterday's announcements.Electrify raises $85 million to invest in long-form YouTube content - TubefilterDays after plummeting to its lowest stock price yet, FaZe Clan lets go of longtime CEO Lee Trink - TubefilterTikTok fined $367 million for alleged child data privacy issues - Tubefilter
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
2023-09-2229 min
Creator UploadHow to Be Extremely Online, feat. Taylor LorenzHere's what we covered today:Read more from Taylor Lorenz on WaPo here.Go pre-order Taylor's book!TikTok Shop officially launches in the US | TechCrunchSidemen raise £2.4 million, break YouTube viewership records with 2023 charity match - TubefilterZoe Sugg and Alfie Deyes are engaged | Daily Mail
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
2023-09-1534 min
Creator UploadThis Title is an A/B TestHere's what we covered this week:MrBeast just dropped a new YouTube face - The VergeShorts are on the rise. Is YouTube's long-form content "dying out" as a result? - TubefilterYouTube enables linking between Shorts and long-form videosVlad and Niki reach 100 million subscribers with new podcast presented by Flintstones Vitamins - TubefilterDonald Trump's election interference trial will be streamed on YouTube - Tubefilter
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
2023-09-0825 min
Creator UploadStreamy Awards 2023 ReviewHere's what we covered today:Streamy Awards 2023: Biggest Creators at Creators’ Biggest NightColin and Samir host Streamys roundtable with winners like Ryan Trahan, Michelle Khare - TubefilterYouTube will waive a creator’s content violation warning — if they attend a class - The VergeHave a Community Guidelines warning from YouTube? You can take a 15-minute course to get rid of it. - TubefilterYouTube's latest Sunday Ticket promo stars MrBeast—and 1,000 QR codes - TubefilterNFL pits creators against football stars in second season of 'Tuesday Night Gaming' - TubefilterRhett and Link's $5 million creator fund backs The Sorry Girls with "biggest investme...
2023-09-0128 min
Creator UploadTikTok's Deal with the US Government, feat. Alex BarinkaHere's what we covered today:Follow Alex Barinka across socials @alexbarinka and check her out here on Bloomberg!A Draft Of TikTok’s Plan To Avoid A Ban Gives The U.S. Government Unprecedented Oversight Power - ForbesA leaked draft of TikTok's U.S. government agreement shows unprecedented federal oversight - TubefilterTikTok Ban in US Hinges on Split From China, ByteDance - Bloomberg (Alex wrote this!)Google and YouTube are trying to have it both ways with AI and copyright - The VergeYouTube is figuring out its AI strategy by working with music labels - The Verge TikTok wil...
2023-08-2531 min
Creator UploadThe Sound of (YouTube Sample) MusicHere's what we covered today:Watch The Streamy Awards LIVE on August 27!Gospel StatsMom BECOMES GAMER for (selectively) MUTE SON | Dhar MannYouTube's new Samples feed makes music short-form - TubefilterLinear TV Falls Below 50 Percent of Viewing for First TimeVisa’s new head of fintech talks partnerships, venture and creators as an addressable market | TechCrunch
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2023-08-1824 min
Creator UploadCreators vs the Law, and We're All UnwellHere's what we covered today:Kai Cenat charged with inciting a riot after thousands show up to NYC giveaway - TubefilterHow NYC Responded to Kai Cenat’s Chaotic Giveaway at Union Square - The New York TimesMrBeast’s burger company is suing him for $100 million - The Verge Host of 'Call Her Daddy' podcast taps TikTokers Alix Earle, Madeline Argy for new media company - TubefilterHow Dave Portnoy bought back Barstool Sports
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2023-08-1123 min
Creator UploadBurger Blowups and Shorts GlowupsHere's what we went over today:Mark your calendars for the Streamys, airing Sunday 8/27!This is Dream Con, where Josh spent last weekend!MrBeast files lawsuit against the company behind his burger chain - Tubefilter Defendant in MrBeast's burger chain lawsuit responds, calls claims "ill-advised and meritless" - TubefilterIn challenge to TikTok, YouTube Shorts gains new creation tools like Collab and Q&As | TechCrunch YouTube is adding a slew of new TikTok-like features to Shorts - The Verge YouTube is bringing a "mobile-first vertical live experience" to its two billion Shorts users - Tubefilter With 200 billion views per day on F...
2023-08-0430 min
Creator UploadCreator Deals and Day Jobs, feat. Peter HollensHere's what we covered today:Follow Peter Hollens on LinkedIn! (Or on YouTube, like a few million others do.)Who owns TikTok memes? Anthony Fantano and Activision are debating that question. - TubefilterAlphabet sees green in earnings report as YouTube's quarterly ad revenue hits $7.7 billion - TubefilterTikTok wants to do $20 billion in retail this year - TubefilterTikTok invites users to share "stories, poems, lyrics, and other written content" with text posts - TubefilterKarl Jacobs gets his kicks with Dream SMP-inspired Vans at Journeys - Tubefilter
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2023-07-2832 min
Creator UploadHow Will the Strike Impact Creators?Here's what we covered today:Influencers Have Their Own Guidelines to Follow for the SAG Strike | Vanity FairInfluencers Walk a Fine Line as Hollywood Strikes — The InformationSAG-AFTRA Approves 39 Indie Projects to Shoot During Strike, Including Two A24 FilmsTikTok wants to Elevate up-and-coming internet music stars - TubefilterKarat Financial upgrades its creator credit card business with $70 million Series B - TubefilterTwitter says its first creator payouts total $5 million - TubefilterTwitter tweaks its new revenue-sharing policy for creators to expand access, increase rate limits | TechCrunch
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2023-07-2126 min
Creator UploadThe Future of Youtube feat. Tara Walpert LevyHere's what we covered today:Follow Tara Walpert Levy on LinkedIn here!Instagram’s Threads: everything you need to know about the new Twitter competitor - The VergeInstagram’s Threads surpasses 100 million users - The Verge Zuck's ripped? And training with MMA superstarsTwitch is launching a discovery feed and other short-form video features | TechCrunchLogan Paul and KSI's Prime energy drinks are drawing scrutiny from U.S. regulators - Tubefilter
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2023-07-1443 min
Creator UploadWhat's Your Thread Count?Here's what we covered today:Meta launching threads on Thursday – WSJMeta plans to let people in the EU download apps through Facebook - The Verge Heads up, creators: The FTC says "#ad" in your video description is not enough disclosure. - TubefilterAn Unfiltered Conversation with MrBeast - Colin and Samir
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
2023-07-0730 min
Creator UploadVidCon 2023 Reviews and ReactionsHere's what we covered today:6 Top Takeaways From VidCon 2023 Creator Economy Conference in Anaheim YouTube will let creators test 3 thumbnails per video - TubefilterYouTube is reportedly testing a gaming platform called Playables - TubefilterTikTok is opening its own online U.S. store | SemaforV Pappas is leaving TikTok - Tubefilter
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
2023-06-3030 min
Creator UploadVidCon Views feat. Jim LouderbackHere's what we covered today:Follow Jim Louderback on LinkedIn!Subscribe to Jim's newsletter, Inside the Creator Economy, here!Kick signs $100 million deal with xQc, signs Amouranth, gets one million new users - TubefilterMrBeast “moving on” from Beast Burger restaurants after just two years - DexertoCheck out all the goings on with VidCon here!Cannes Lion is also this week -- check out all updates here
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2023-06-2332 min
Creator UploadNext-Gen Creator Education and Management, feat. Dylan HueyHere's what we covered today:Click here to learn more about REACH!Follow Dylan Huey on LinkedIn.Jellysmack acquires Rick Lax's creator development community Network Media LLC (Exclusive) - TubefilterYouTube is lowering the barrier to be eligible for its monetization program - TechCrunchYouTube's new Partner Program standards are tailored to live-streaming creators - TubefilterThe D'Amelio family is reportedly planning to launch a $20 million talent management venture - Tubefilter
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2023-06-1629 min
Creator UploadTwitch Rolls Back, Tucker Moves Forward, and YouTube...does both?Here's what we reviewed:Tucker Carlson Posts First Installment of New Show on Twitter - NYTTwitch rolls back controversial ad guidelines after outcry from creatorsLooking for a place to lie about the 2020 election? YouTube just rolled out the welcome mat. - TubefilterYouTube will stop removing false presidential election fraud claims - The VergeI tried the Apple Vision Pro mixed-reality headset — here's what it's likeNYT review of Tucker's Twitter launchInstagram Connects Vast Pedophile Network - WSJ
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2023-06-0934 min
Creator UploadCreators Expanding Retail Footprints and Cleaning Up Digital Footprints, feat. Viral Nation CEO Joe GaglieseHere's what we covered today:Follow Joe Gagliese, CEO of Viral Nation here on LinkedIn.Learn more about Viral Nation_Secure.The Sidemen are opening ten new brick-and-mortar locations for their fried chicken concept - TubefilterFeastables are now on shelves in every 7-11 and Speedway - TubefilterReach is an "exclusive, tight-knit" club for content creators in college - TubefilterYouTube is killing Stories - The Verge
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2023-06-0244 min
Creator UploadConstitutional Law, Creators in Residence, and Crashes at Twitter featuring Sean AtkinsHere's what we reviewed today:Follow Sean Atkins on LinkedIn!TikTok Sues Montana Over State Ban - The New York TimesTikTok CEO says 'we will prevail' against Montana ban | CNN BusinessGonzalez v. Google and Twitter v. Taamneh: Supreme Court hears Section 230 arguments - The VergeSupreme Court rules Twitter not liable for ISIS content - SCOTUSblogWhat are FAST channels? - The Free TV ProjectIce Cube, musician who became famous rapping over samples, says A.I. is 'demonic' for doing a very similar thingDeSantis' campaign launch on Twitter with Elon Musk off to a disastrous start as the site repeatedly...
2023-05-2637 min
Creator UploadYouTube Brandcast Recap; Montana Casts Away TikTokHere's what we covered today:YouTube's Brandcast pitch highlights connected TV audience, reveals new ways for brands to reach it - Tubefilter YouTube contributed $35 billion to the U.S. economy in 2022 - TubefilterMontana bans TikTok for all residents - POLITICOEx-ByteDance employee's lawsuit claims Chinese government accessed U.S. TikTok user data - TubefilterTikTok introduces $6 million fund to pay the creators of its most popular effects - TubefilterTikTok star Susi Vidal's beer collab offers a little Afternoon Delight - Tubefilter
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2023-05-1929 min
Creator UploadThe YouTube AdBlockalypse, Tucker on Twitter, and Previewing Brandcast feat. Brian AlbertHere's what we covered:YouTube could crack down on ad blockers. That won't be a popular decision. - Tubefilter After Fox News exit, Tucker Carlson wants to launch a show on Twitter - TubefilterMeta expands Facebook Reels monetization with performance-based payout model - TubefilterJellysmack makes multimillion-dollar investment in Fourthwall (Exclusive) - TubefilterFollow Brian Albert on LinkedIn! https://www.linkedin.com/in/briankalbert/
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
2023-05-1240 min
Creator UploadStrikes, Streamys, and Strange AI CommercialsHere's what we covered today:Nominations for the Streamys are open!! https://www.streamys.org/submissions/Pepperoni Hug Spot - AI Made TV CommericalAI generated beer commercial : r/oddlyterrifyingTikTok opens up its revamped creator fund to all eligible creators in the US | TechCrunchTikTok loses head of US trust and safety as government weighs a ban - The VergeWill the 2023 Writers Guild of America strike ignite a creative surge online? - TubefilterPodcasts are now live on YouTube Music -- and background listening is available for free - Tubefilter
Creator Upload Socials:YOUTUBE
2023-05-0536 min
Creator UploadEarnings Beats, Originals Beaten, and Creators Hit the Silver ScreenHere's what we covered today:The Information's 2023 Creator Economy SummitWe previewed this with you last week, but this week we recapped Lauren's appearance on Bloomberg TV!Josh will be hosting a "STATE OF THE CREATOR ECONOMY" discussion with Colin & Samir at VidCon in June! Check out his session, and all the others, here: https://www.vidcon.com/anaheim/schedule/Alphabet's latest earnings report.Meta Reports First Quarter 2023 ResultsMeta Shuts Down Facebook Watch Originals, 'Red Table Talk' Canceled - VarietyIs a CoComelon movie in the works? Universal has its eyes on the toddler franchise. - TubefilterMarkiplier Enters Hollywood with...
2023-04-2830 min
Creator UploadThe Creator-Platform Symbiosis, feat. Avi GandhiBefore the summary: be sure to follow Avi Gandhi! He's active across platforms; you can start here with Avi's LinkedIn.Here's what we covered today:Lauren's appearance on Bloomberg TV!The Creator ClashAn AI Hit of Fake ‘Drake’ and ‘The Weeknd’ Rattles the Music World - The New York TimesSpotify Strikes Creator Video Deal With Jellysmack (Exclusive)Snapchat Stories monetization is expanding to creators with 50,000 followers, 25 million monthly views - Tubefilter
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
2023-04-2141 min
Creator UploadFrom Creator to Career, feat. Cat ValdesHere's what we covered today:You can apply to work with Donald Glover right now | The FADERA court battle is brewing between h3h3productions and BBTV - TubefilterFor Lee Tilghman, There Is Life After Influencing - The New York TimesMrBeast just taught a class at Harvard - Tubefilter
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
2023-04-1440 min
Creator UploadSpotify Live was only a Faze; YouTube and Kick Taking their Place?Here's what we covered today:Snoop Dogg Bails As Faze Clan Circles The DrainStreamer Ac7ionMan has already made $38,000 on Twitch rival Kick - TubefilterLogan Paul, KSI take Prime out to the ballgame with Los Angeles Dodgers partnership - TubefilterLOGAN PAUL SPLASHES KSI WHO IS DRESSED AS A PRIME BOTTLE AT WWE WRESTLEMANIA 39!!! WWE NewsSpotify shows how the live audio boom has gone bust - The Verge
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
2023-04-0732 min
Creator UploadTikTok, Meta Layoffs, and Reels Pay Cuts, Oh My!Here's the rundown of what we went over today:Yes, Mr. Beast actually went to Lauren's dad's office for his recent video.Bob Odenkirk joins the cast of Blippi? See a clip on the official Blippi TikTok page.U.S. Threatens Ban if TikTok’s Chinese Owners Don’t Sell Stakes - WSJMeta, Facebook’s Parent, to Lay Off Another 10,000 Workers - The New York TimesMeta is doing away with monthly Reels Play payouts - TubefilterJellysmack and pocket.watch are investing $25 million in creators making content for kids - TubefilterWe have a YouTube Page! Please subscribe and foll...
2023-03-1732 min
Creator UploadLauren is back! Shopify Collabs, Adam Mosseri Announces More on Reels, LinkedIn Upgrades and Whattup with Chamberlain Coffee & Kim Larson?In this episode: Lauren is back! But Josh is in North Carolina? Find out why.Shopify collabs. Lauren wonders about the pay structure; Josh thinks it’s an easier way (nice to have our hosts back at it again!).Adam Mosseri announces another round of updates on IG Reels. Lauren and James Charles are on the same page. Clearly.Lauren’s favorite social media platform is… Yes, LinkedIn. And they’ve made some upgrades.This week’s uploads include Chamberlain Coffee and Tubefilter’s breaking news on Kim Larson’s new gig at YouTube.Check out Jellysmack’s JellyFi program...
2022-08-1924 min
Creator UploadWho Won Vidcon, Follower Meaning on TikTok Versus YouTube and The FCC Uses Twitter to Talk with Apple and Google. Why?In this week’s episode: Who won at Vidcon? Get the summary of what went down. What do 2 Million Followers on TikTok versus YouTube mean? Josh & Lauren discussThe FCC has its eyes on TikTok again. What is it asking of Apple and Google this time?Upload – Tubefilter’s Sam Gutelle, a rare plug from Josh. Jellysmack’s Get In Touch link: https://jellysmack.com/getintouch/ Catch a new episode every Friday on your favorite podcasting site. Please leave a comment and visit our website www.creatorupload.com – subscribe and send us a message. We love to hear from you...
2022-07-0136 min
Creator UploadLauren Apologizes, Big VidCon News, Linktree Rebrands, Famous Birthdays talks Alexa and Instagram Reels Updates… meh, again.In this week’s episode: Lauren apologizes to Josh (What happened?)Big announcement concerning VidCon 2022 involving Creator UploadLinktree established the industry in this space, now check out what they’re doing and how our hosts feel about it.Famous Birthdays is connecting with Amazon’s Alexa. But why?Instagram Reels updates, including extending 60 seconds to 90 seconds. Upload/Downloads – this week, props again to MrBeast’s Feastables, his chocolate factory film and we get an update on OG Youtuber’s Rhett & Link.Tubefilter invite link at Vidcon - check it out: https://tubefilter.com/speedAs always, catch a...
2022-06-1032 min