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Twyla Verhelst, CPA

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Building the Premier Accounting Firm
Building the Premier Accounting FirmRewind : Becoming a Progressive Accountant w/ Twyla VerhelstJoin us as we revisit this conversation from 2020! As we work with our clients, do they see us as forward thinking?  Are the meetings with us inspiring and engaging to help them use the accounting information they are receiving to make well informed business decisions?  Are we leveraging technology to provide our clients the cutting edge services that will help us stand out as the premier accounting service? Listen as Twyla and Roger discuss these questions and so much more as they consider the things that can be offered to provide quality accounting services. ...
2025-04-1947 minAccounting High
Accounting High192 Teaching Bookkeepers and Tax Preparers to Communicate Better (feat. Nancy McClelland, CPA)Episode 192 FACULTY: Nancy McClelland, CPA CLASS: #TheGuide TITLE: Teaching Bookkeepers and Tax Preparers to Communicate Better  In this podcast episode, Scott interviews Nancy McClelland, CPA, Owner of Nancy McClelland LLC, also known as The Dancing Accountant. The conversation covers the origin story of The Dancing Accountant, all the way to tax season in Mexico. They discuss the rivalry between bookkeepers and tax preparers, biases in the accounting profession, and dispelling perceptions versus the reality of being a professional. Origin of the DancingAccountant How Nancy became an Accountant
2024-01-281h 03CPA Trendlines Podcasts
CPA Trendlines PodcastsIs This When Accountants Start Taking Freshbooks Seriously?Twyla Verhelst explains 'collaborative accounting.'With Seth FinebergAt Large for CPA TrendlinesFreshBooks is taking another step to evolve from being a cloud-based invoicing solution for gig workers to being more strongly considered a true accounting solution that accountants could use to collaborate with clients as their business needs evolve. MORE FINEBERG: Your Classic Business Model Won’t Allow Growth |  Accounting Tech Decisions You Need to Make Today | You’re Doing Email Wrong | When Live Events Fail | Who’s in Control? You? Or Your Clients? | Time Management Rule #1...
2023-10-1920 minEarmark Podcast | Earn Free Accounting CPE
Earmark Podcast | Earn Free Accounting CPEAn Alternative To Advisory: Collaborative AccountingBlake is joined by Twyla Verhelst, Head of Accountant Channel at FreshBooks, to discuss a groundbreaking concept in advisory known as "Collaborative Accounting." This innovative approach aims to enhance collaboration between accountants and clients by providing a platform for efficient financial management. They delve into various aspects of this new approach, including FreshBooks' certification program, dedicated support for accounting partners, and a community for accountants to exchange best practices and insights. Prepare to be inspired by the transformative power of Collaborative Accounting!SponsorFreshBooks - https://earmarkcpe.promo/freshbooksTo learn more...
2023-10-0552 minAccounting High
Accounting HighABC12 2023 ABC Tournament OKR Rap-Up Recap (feat. Jason Staats, CPA, Uncat's Brandon Bruce, Jared Smith, & Felonius Slinky Paws) | #TechLabs **recorded live in front of a YouTube audience** CLASS: #TechLabs FACULTY: Byron Patrick, Jason Staats, Brandon Bruce, Jared Smith TITLE: 2023 ABC Tournament Rap-Up Recap In this episode, Scott and Byron host the final battle between Jason Staats and Brandon and Jared from Uncat for the Accountant Bracket Challenge, ABC Tournament, aka March Appness. The contestants discuss their journey to the finals. Scott and Byron recall the making of the tournament and announce the winners of the Hawaii trip and the ABC tournament. Hear about Scott’s exclusive Victory Ra...
2023-05-161h 07Accounting High
Accounting High134 Smile to Inspire and Reignite your Fire (feat. Alex Miles aka Ms. Smiles) | #SocialStudiesEpisode 134 In this episode of Accounting High, host Scott interviews Ms Smiles aka Alex Miles, a social media marketer and former employee of T-Sheets. Alex talks about her journey from high school pranks to her passion for social media marketing, and how she used her skills to connect with others and brighten their days. She also shares insights into the power of community, the importance of being authentic on social media, and the value of in-person meetups. Alex's infectious energy and positive attitude make this episode a must-listen for anyone looking to find their own passion and...
2023-04-271h 46CPA Trendlines Podcasts
CPA Trendlines PodcastsTwyla Verhelst: Firms Must Get Creative to CompeteWith Liz FarrCreating the firm you want means you have to be intentional about it, said Twyla Verhelst, CPA. The head of Accountant Channel at FreshBooks and creator of Women in Accounting Mentorship said the first step is getting clear on your why, your firm’s why and your team’s why so you can approach growth more intentionally. More from CPA Trendlines here: https://cpatrendlines.com/category/podcast/She said CPAs should be asking, "Why is it that a particular goal appeals to you?" "Is that the right thing to be work...
2023-04-1856 minAccounting High
Accounting HighABC09 Tournament LIVE Round 3 Results ShowRecorded LIVE on March 26, 2023 featuring very special guests Alison Ball, Blake Oliver, and Terrell Turner join us as we discuss the results of round 3 of the ABC Tournament Round 3 Results (to follow along while listening) ROUND 3 RESULTS Show 4:30 Opening, introduce hosts and their platforms (10min)  4:40 Prize Draw #1 (5min) 4:45 BREAKFAST BRACKET REVEAL (10min) 4:55 Prize Draw #2 (5min) 5:00 ROUND 3 RESULTS (25min) 5:25 Prize Draw #3 (5min) 5:30 TAX BRACKET RESULTS (10min) 5:40 Prize Draw #4 (5min) 5:45 ROUND 4 MATCHUP P...
2023-03-271h 23Accounting High
Accounting HighABC08 Tournament LIVE Results Rounds 1 & 2 Sunday Special ShowRecorded March 19, 2023 Accounting High presents the Accountant Bracket Challenge where 72 different platforms in the accounting profession compete for the title of ABC Champion tune in to see which platforms made it into the tournament whose gonna win it all??? enroll now and vote at abc.accountinghigh.com LIVE SHOW RAFFLE DRAWINGS #1 PRE ROUND 1 RESULTS Bookkeeping Side Hustle - KJJ - TICKET # 126543 I can give away my T-account mousepad. Workflow Wateringhole - Kellie Parks - TICKET #134567 a template of their choice https://cloudaccountingtemplates...
2023-03-201h 37Accounting High
Accounting High108 #TaxTwitter is a Decentralized Water Cooler (feat. Brian Streig, CPA)Episode 108 | Recorded December 4, 2022 Thank you to FreshBooks for making all of this possible, we love you. In today’s episode, Scott sat down with Brian Streig, CPA for a lively conversation about his backstory and how he got into the accounting space. They talk about the super firms and navigated the peculiarities of Texas laws and discussed the differences between bookkeepers, accountants, and CPAs. They also discussed bleeding-edge tech, focusing on employees over clients, and how to "wow" clients with a great client experience. They also dove into the world of Tax Twitter and the sh...
2023-03-081h 10Accounting High
Accounting High106 Sociology Major with an Accounting Minor (feat. Andrew Wall, CPA, CMA)Episode 106 | Recorded November 30, 2022 Thank you to our Booster Partner, FreshBooks In this episode, Scott talks to Andrew Wall, CPA, CMA who shares his journey of going off on his own to pursue his vision. They discuss Andrew's background, including his experience studying sociology and technical college and his dad's vision for an accounting app. Andrew also talks about the early days of cloud technology and why accounting has been slow to adopt new tech. They also delve into building small communities and how companies should listen to their customers to improve their services. They wrap...
2023-03-0255 minAccounting High
Accounting High103 Ideas having S3X in the Principal's Office (feat. Ron Baker)Episode 103 | Recorded December 30, 2022 Thank you to our Booster Partners! AppStream powered by the GrowthLab Automate your firm. Save time. Add value. https://www.growthlabfinancial.com/automations-for-accountants Greetings Accounting High!  Scotty’s in the principal’s office, and while he was in there he had an epic 3-hour conversation with Mr. Ron Baker.  This conversation was broken up into two episodes for your listening enjoyment.  In the 2nd part of our Principal's Office series, After a delightful performance from our rapping custodian to break up the conversation, we go deeper into the mind of Princip...
2023-02-211h 10Accounting High
Accounting High100 Guiding Transformations from the Principal's Office (feat. Ron Baker)Episode 100 | Recorded December 30, 2022 Thank you to our Booster Partners! AppStream powered by the GrowthLab Automate your firm. Save time. Add value. https://www.growthlabfinancial.com/automations-for-accountants Greetings Accounting High!  Scotty’s in the principal’s office, and while he was in there he had an epic 3-hour conversation with Mr. Ron Baker.  This conversation was broken up into two episodes for your listening enjoyment.  During our first session, after putting on his Tweed jacket and formally accepting the role of Principal at Accounting High, Scott and Ron discuss the evolution of accounting, fitness goals...
2023-02-141h 33Accounting High
Accounting High099 GPT your SOPs & Real Life Resiliency Running a Firm | #VarsityEpisode 099 | Recorded February 1, 2023 VarsityTips is brought to you by LiveFlow Don't be tardy to the Coach Mackenzie party with Scott and Nikole, where they sit down and discuss a hot topic to get Niks’ hot takes and tips. So lace up your sneaks and stretch out because of VarsityTips is now in session. Hitting the Charts OKR and The Tax Accountant's Anthem Tax Organizers and Typeforms and Tax Returns Asynchronicity ABC March Appness Update, Sponsers, and Raffle Prizes LiveFlow Accounting Salon AH Gazette Hubspot Chat GPT, write an SOP FinDaily Terrell Turner and YouTube Ni...
2023-02-131h 08Accounting High
Accounting High098 Storytellers Guide through a Time Capsule of Travel | #VarsityEpisode 98 | Recorded January 24, 2023 Sponsored by AppStream powered by The GrowthLab Don't be tardy to the Coach Mackenzie party. That's right. You're listening to VarsityTips formerly known as NiksTips with Scott and Nikole, where they sit down and discuss a hot topic to get Nik's hot takes and tips. So lace up your sneaks and stretch out because of VarsityTips is now in session. ABC Appness Storytelling Colonoscopy and Spicy Foods Escapades and being away from the office GPAC, Park City, Denver, Being with friends Business people in Accounting Snowmobiles and sledding and music video ...
2023-02-081h 10Accounting High
Accounting High096 Rock the Books like a Rockstar (feat. Sherrell Martin, CEO)Episode 96 | Recorded November 3, 2022 The Accountant Bracket Challenge aka ABC March Appness - nominate your top 5 accounting platforms today - text “ABC” to 33339 or enroll at bracket.accountinghigh.com Shoutout to, FreshBooks Greetings Accounting High!  FreshBooks recently hit the road to meet up with some amazing people in the accounting industry at 4 awesome locations. At each location, Accounting High's rapping custodian got to sit down and chat a little with some really cool people.  First up in Atlanta, Georgia, our host does a live recording with Sherrell T. Martin, Founder & CEO of Nitram Financial Soluti...
2023-01-311h 00Accounting High
Accounting High091 Use Your FOMO for Good | #VarsityEpisode 91 | Recorded January 6, 2023  Put your party pants on because it's time for a #VarsityParty with the Queen and Kings of party FOMO. Your favorite Accounting High trio is back and reviewing the last half of their 2022. Kenji Nikole and Scott are here to ChatGPT all about their lessons learned throughout their busiest year of travel to date. From airports to conferences to the reason you probably shouldn't ever let Scotty order spicy food at a restaurant, this episode is sure to give you a good laugh. Join us for the party to find out what Kenji's favorite m...
2023-01-091h 21AFO|Wealth Management Forward
AFO|Wealth Management ForwardKickoff 2023 & Best of 2022 - Part 2In part two of our year-end review, Rory Henry highlights the Best Insights and Inspiration from 2022. Listen to accounting and wealth management thought leaders talk about sentiment analysis, tax planning, behavioral finance, opportunity zones, AI, advising business owners and much more. Highlights of episodes from the following guests: Blake Oliver, CPA Oliver and Warren Pennington Head of Fintech Strategies at Vanguard - Sentiment Analysis Blake E. Christian, CPA/ MBT HCVT Top 25 Nationally Recognized OZ Influencer - Opportunity Zones Chris Stanley Beach Street Legal - SEC Marketing Rule Jackie Meyer, CPA, CCA, Doctoral Candidate - Tax Planning...
2023-01-0426 minAccounting High
Accounting High089 Thinking Big and Small (feat. Jason Staats, CPA) | #StaatSnacksEpisode 89 | Recorded September 2, 2022 Our Accounting High listener survey is right here https://bit.ly/3NRSAfD An episode that’s surely worth capping off 2022. Jason Staats, CPA, MBA and Scott (Lil Toddler) Scarano gives us another great talk about everything big and small, and I mean EVERYTHING! Career? Business? Family? Purpose? Contents? Hobbies? You name it. This lengthy episode is no short of topics that’ll make you ponder on the things that you’ve done, how far you’ve reached, and how much more you can accomplish. From all of us here at Accounting High, Wishing...
2022-12-312h 03Accounting High
Accounting High075 Physical Education in Accounting with Scotty & Nikole | #VarsityEpisode 75 | Recorded July 19, 2022 for more on Justworks check out justworks.com/partners #NiksTips on PE A fitter you is a better you! Scott and Niks share their tips on Physical activities and exercises to help us be fit and stay fit. Is there even time to workout on our busy days? And how can you workout when there isn’t even enough hours in a day? Listen in as our hosts share their secrets on how they were able to keep fitness in check despite their busy schedules. 1 - Ready for our PE class? Shoutout to James Ashford, Peloton 3...
2022-10-2653 minAccounting High
Accounting High073 Your Ego is Your Enemy | #FreshBookReports Vol. 4Episode 73 | Recorded May 27, 2022 A Fresh Book Report @ Accounting High  with Scotty Scarano and Twyla Verhelst, CPA Today's Book Report is on Ego is the Enemy by Ryan Holiday Ever felt like you’re the king of the world? Or like you’re carrying the world on your shoulders? When was the last time you felt like you won? Or the last time you felt like you lost? What and who got you there? Our Ego, if left unchecked, clouds our vision and prevents us from reaching greater heights. It affects us not j...
2022-10-1641 minAccounting High
Accounting High064 Atomic Habits for Accountants, Pt 3: Practical Applications | #FreshBookReports Vol. 3Episode 64 #FreshBookReports @ Accounting High (the miniseries) Recorded May 22, 2022 Still, with us today is Twyla Verhelst, CPA. Twyla is the distinguished director of the Accountant Channel and the FreshBooks Accounting Partner Program Leader. She supports and empowers other accounting professionals as they help small businesses flourish. Thank you to our sponsor, Freshbooks! Part 3 of 3 Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear. Scott and Twlya conclude this mini-series by giving us their final take on the book. What are our...
2022-09-0748 minAccounting High
Accounting High#5minLy | 7 Accounting Firm MicroHabitsSeason 3 BONUS | Recorded March 22, 2022 Welcome to the resurrection of the #5minLy We’re back for another chat and your regular dose of quick-and-easy information. Today, our hosts go through the 7 micro habits to be a better leader. Although short compared to our usual episodes, this ain’t short on helpful tips on how we can better mange our firm and our employees. Listen in for more… #5minLy is co-hosted by Michael Ly, an accounting and fintech entrepreneur whose exposure to the startup accounting ecosystems has given him insights into the opportunities around the data s...
2022-09-0218 minAccounting High
Accounting High061 Atomic Habits for Accountants, Pt. 2: The Four Laws | #FreshBookReports Vol. 2Episode 61 #FreshBookReports @ Accounting High (the miniseries) Recorded March 4, 2022 Back with us today is Twyla Verhelst, CPA. Twyla is the distinguished director and leader of the FreshBooks Accounting Partner Program. She supports and empowers other accounting professionals as they help small businesses flourish. Thank you to our sponsor of this miniseries, Freshbooks! Atomic Habits for Accountants Part 2 of 3 Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear. Whether you’ve read the book or you haven’t, this series of episodes will...
2022-08-1645 minAccounting High
Accounting High057 Atomic Habits for Accountants, Pt. 1: The Fundamentals | #FreshBookReports Vol. 1Episode 57 #FreshBookReports @ Accounting High (the miniseries) - Part 1 | Recorded March 4, 2022 Sponsored by Freshbooks Please welcome our newest faculty member at Accounting High, Twyla Verhelst, CPA  Twyla is the distinguished director of the Accountant Channel and leader of the FreshBooks Accounting Partner Program. She supports and empowers other accounting professionals as they help small businesses flourish. Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear. Whether you’ve read the book or you haven’t, this series of episodes will definitely open you up as...
2022-07-2743 minAccounting High
Accounting High045 It’s Always Sunny in Maryland (feat. Byron Patrick, CPA)Episode 45 | Recorded January 3, 2022 Shout out to our sponsors; Clockwork.ai and Botkeeper Alright, alright, alright ... This week, we’re talking to the Matthew McConaughey of Accounting, it's Byron Patrick, CPA. Byron’s career started with a cool-ass high-school accounting teacher shout out to HeimLantz CPA, F. Carter Heim and Thomas J. Lantz Byron has branded himself, literally, with a CPA tattoo You can’t talk about the Maryland Association of CPAs without talking about Tom Hood, and the AICPA, and Kimberly Ellison-Taylor and Anoop N. Mehta, CPA, CGMA Shout out to all of...
2022-04-041h 16Earmark Podcast | Earn Free Accounting CPE
Earmark Podcast | Earn Free Accounting CPEThe "How" of Being Intentional with Twyla Verhelst, CPA and Andrea MacDonald, CPASign up to get free CPE for listening to this podcast:https://earmarkcpe.comDownload the Earmark CPE App: Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.appGuestsAndrea MacDonald, CPA: https://www.linkedin.com/in/andrea-macdonald-cpa-mba-4704042bOwner, Pro Tax & Accounting | Accredited Business Intermediary | Fractional Chief Financial Officer for Spike's K9 FundLearn more about Andrea's firm, Pro Tax & Accounting:Official website: https://protaxllcva.com/about/
2022-02-171h 03Accounting High
Accounting High027 The Fresh Princess (feat. Twyla Verhelst, CPA)Episode #27 Twyla Verhelst, CPA | Founder of Helm and Head of Accounting Community at FreshBooks and the founder of the Women in Accounting Hub - www.womeninaccounting.online Calgary, Alberta Canada Recorded September 7, 2021 ***shout out to our sponsor Tallyfor*** ***shout out to our sponsor Practice Ignition*** 2 outlets through COVID ***shout out to Acuity CFO Online Bookkeeping Accounting and Business Tax and Drink While You Think*** 6 USA vs Canada, the North American race to STOP using checks
2021-11-301h 03Earmark Podcast | Earn Free Accounting CPE
Earmark Podcast | Earn Free Accounting CPEBeing intentional in your modern firm with Twyla Verhelst, CPA, and Kristen Keats, CPASponsorThank you to our sponsor, FreshBooks! Learn more at https://www.freshbooks.com/accountantsGuestsKristen Keats, CPA: https://www.linkedin.com/in/kristenkeats/Owner, Sherwood Tax & Accounting, Founder and Chief Executive Officer at Breakaway Bookkeeping & AdvisingTwyla Verhelst, CPA: https://www.linkedin.com/in/twylav/Head of FreshBooks Accountant Channel & Leader of the Accounting Partner Program | Creator of the Women in Accounting Mentorship Program
2021-10-2851 minMy Favorite Mistake: Business Lessons from Failures and Success
My Favorite Mistake: Business Lessons from Failures and SuccessPreventing the Cycle of Burnout From Repeating: Twyla VerhelstLeader of the Accounting Professionals Program at FreshBooks. Show notes: https://www.markgraban.com/mistake73 My guest for Episode #73 of the My Favorite Mistake podcast is Twyla Verhelst. She lives and breathes accounting. As a CPA, tech entrepreneur, and now leader of the Accounting Professionals Program at FreshBooks, she’s working to empower accounting professionals with the tools they need to thrive, as well as helping them discover their most valuable tool — their authentic self. In this episode, Twyla talks about her “favorite mistake” — a past episode of burnout and what she learne...
2021-06-0334 minThe CPA MOMS Podcast
The CPA MOMS Podcast#133- Interview With Twyla Verhelst, CPA About What It Means To Be A Progressive AccountantEvery female CPA has a story and every entrepreneur has one as well. This week I had the pleasure of interviewing Twyla Verhelst, CPA. Twyla is the head of Freshbooks Account Channel and the leader of the Accounting Professionals program with Freshbooks. She was recognized as one of the Top 50 Women in Accounting. Twyla is known for leading the charge when it comes to advocacy, change and community. She is an experienced CPA and a tech entrepreneur with a passion for helping women build their confidence. This week on The CPA MOMS...
2021-04-1141 minThe CPA MOMS Podcast
The CPA MOMS Podcast#133- Interview With Twyla Verhelst, CPA About What It Means To Be A Progressive AccountantEvery female CPA has a story and every entrepreneur has one as well. This week I had the pleasure of interviewing Twyla Verhelst, CPA. Twyla is the head of Freshbooks Account Channel and the leader of the Accounting Professionals program with Freshbooks. She was recognized as one of the Top 50 Women in Accounting. Twyla is known for leading the charge when it comes to advocacy, change and community. She is an experienced CPA and a tech entrepreneur with a passion for helping women build their confidence. This week on The CPA MOMS...
2021-04-1141 minCPA Review & More
CPA Review & MoreCreate efficiencies through accounting technology with Twyla Verhelst (Part 2)In this two-part episode, Phil continues his conversation with Twyla Verhelst, Head of FreshBooks Accountant Channel and Leader of the Accounting Professionals Program. Twyla discusses how technology can create more efficient and effective workflows in the accounting industry. She suggests asking yourself what you are trying to achieve in your practice, client engagement and the services you offer and how accounting software can help you achieve those goals. Twyla also reacts to being chosen as one of the top 50 women in accounting.
2021-03-1636 minCPA Review & More
CPA Review & MoreCreate efficiencies through accounting technology with Twyla Verhelst (Part 1)In this two part episode, Phil speaks with Twyla Verhelst, Head of FreshBooks Accountant Channel and Leader of the Accounting Professionals Program. Twyla talks about her role at FreshBooks Accounting and what they offer. She shares what to look for in choosing accounting software for your business, asking yourself what you need and are trying to gain efficiencies. She also discusses the differences in accounting between the US and Canada.
2021-03-0922 minGrowing Your Firm | Strategies for Accountants, CPA\'s, Bookkeepers , and Tax Professionals
Growing Your Firm | Strategies for Accountants, CPA's, Bookkeepers , and Tax ProfessionalsThe Progressive Accountant’s Guide to Building Accounting RelationshipsRecognized as one of the Top 50 Women in Accounting, Twyla Verhelst is known for leading the charge when it comes to advocacy, change, and community in her industry and beyond. She’s an experienced CPA and tech entrepreneur with a passion for helping others find and leverage their confidence. Twyla’s fascination with finances began when she was only nine years old, manning the cash register in her parents’ small business. After studying accounting and business management, she worked as an accountant, controller, and recruiter before moving on to co-found two successful companies: Twenty Eighty, an advisory accoun...
2021-02-2535 minBusiness Strategy for CPA\'s
Business Strategy for CPA's126 How to Implement Advisory Services with Twyla Verhelst, Leader of the Accounting Professionals Program at FreshbooksTwyla Verhelst is the co-founder of Eighty Twenty, an Advisory Accounting Firm. We discuss her journey of implementing Advisory Services, long before it was known as Advisory Services. We discuss the difference between what the client needs, and what the business owner needs, what questions to ask that lead to deeper insights to support Advisory Services, and how to get started simply and without overwhelm.   What we cover: How to get started building your Advisory Services Rather than make assumptions about what your clients need, ask questions up front: Why d...
2021-02-2429 minFuture-Proof
Future-ProofCreating the Progressive Accountant | with Twyla VerhelstTwyla Verhelst is one of the top 50 women in accounting. She is head of the Accountant Channel and leader of the New Accounting Professionals Program at Freshbooks. She’s also a CPA and has deep personal experience in advisory accounting, so she knows how to leverage technology and create high-value client experiences.We’ve discussed the need to create the “Future-Ready CPA,” and Twyla has a different term for these CPAs of the future. Twyla believes CPAs and accountants have to stop thinking of themselves as business historians and instead start thinking of themselves as progressive, pushing the indu...
2020-11-0929 minWhere Accountants Go - The Accounting Careers Podcast
Where Accountants Go - The Accounting Careers Podcast197: Twyla Verhelst – Head of the Accountant Channel at FreshBooksTwyla Verhelst joined us for this episode of Where Accountants Go, the Accounting Careers Podcast.  As you would expect, we discussed FreshBooks and how that accounting solution has expanded in recent years, but we also cover Twyla’s earlier career history as well.  Twyla has had an amazing journey, spanning typical accounting roles, to starting several businesses, to founding a charitable endeavor, to her role now with FreshBooks.  It truly is an amazing journey. I confess that I typically thought of FreshBooks as a micro-business solution for solo-preneurs.  However, I was mistaken.  Make sure you listen all the way to the end...
2020-10-2748 min