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Tze Ching Yeung

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Lead with PurposeLead with PurposeManaging a Changing Environment With Noah MillerOn this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Noah Miller, CEO and head of ESG Advisory Services at Rho Impact about what ESG is and what it means for business and the world as a whole. KEY TAKEAWAYS ESG (Environmental, Social and Governance) refers to a management frame work – a structured approach to managing the risks and opportunities of a changing environment and environmental conditions, changing society and stakeholder expectations, and what that requires of leadership in order to manage that from a governance perspective. Clearly wi...2024-11-2635 minLead with PurposeLead with PurposeBehavioural Change with Josh CleallOn this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Josh Cleall, CEO of Jump – a company that helps other companies train their staff in more sustainable behaviours, about his career journey from intern to CEO, as well as behavioural change and sustainability. KEY TAKEAWAYS Our gamification tool and platform incentivises and rewards staff members and people to make tiny changes to their lifestyle, both at home and at work. These little changes all add up to a big impact which saves companies money, carbon, and can be demonstrated through th...2024-11-1930 minLead with PurposeLead with PurposeBuilding Effective Teams with Doug BettsOn this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Doug Betts, an HR expert, about how founders can build more effective teams and the lessons that he has learned while growing his business. KEY TAKEAWAYS There’s a lot of things that happen on a daily basis in the corporate world that, when the pandemic happened, just didn’t make sense any more. I wanted to think about doing things in a different way and being a bit more of a positive disruptor in how I worked. For example, it s...2024-11-1225 minLead with PurposeLead with PurposeTurning Your Business Model Circular With Elin BergmanOn this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Elin Bergman, the circular economy queen of Sweden, to talk about her company, cradlenet, as well as her career in sustainability. KEY TAKEAWAYS I our ‘Circular Friday’ meetings we teach businesses about the latest news in the circular economy, we invite speakers, experts and scientists. It’s unique that we meet our members every single Friday. On top of that we hold regular member’s meetings where we go deeper into subjects like standards and legislations, so they know what to do. W...2024-11-0530 minLead with PurposeLead with PurposeSustainability in Construction with Chloe WynnOn this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Chloe Wynn, director of Maven Design Studio, about sustainability in traditionally one of the most environmentally impactful and wasteful industries: construction. KEY TAKEAWAYS Unfortunately, the construction industry is incredibly wasteful. Similarly to fashion trends come and go quite quickly in interior design. In our homes we’re encouraged to revitalise with a new kitchen every 5-10 years. What do we do with all that stuff that gets thrown away? Maybe it goes to a second-hand selling site, but sadly a lot of...2024-10-2939 minLead with PurposeLead with PurposeDiversity In Fashion With Richard LueOn this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Richard Lue, a fashion consultant, about fashion and working with big, global brands   KEY TAKEAWAYS I studied accounting and finance, and I got into fashion by accident. I started modelling at 16 years old and I saw a sign in a window of a Benneton shop, so I applied and got the job as a sales assistant. The brand was very prestigious at the time and the brand put its name to a lot of worthy causes and I was p...2024-10-2228 minLead with PurposeLead with PurposeDigital Clothes Swapping with Maria RemyOn this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Maria Remy about circularity and fashion. KEY TAKEAWAYS The problem in the UK is there’s often quite a long time between swapping events where you don’t know what to do with your clothes, you want to consume more because of the fast pace of fashion but you may not have the chance to do so. We created a digital platform to be the bridge between the events. CLOSWAP is a Tinder-based model, swiping right and left releases dopamine, you then...2024-10-1526 minLead with PurposeLead with PurposeEcological Coaching With Adela MeiOn this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Adela Mei, founder of Jackdaw Coaching, to talk about ecology, conservation, business coaching, the rainforest, and more.   KEY TAKEAWAYS I was running a bar, watching people drinking and I had this moment where I asked myself what I was doing. I ended up seeing a counselor by accident and he asked me what it was I wanted to know, and I said I wanted to find out how it all works. He said that was called ecology and I w...2024-10-0841 minLead with PurposeLead with PurposeFood Waste & Kimchi with Rebecca GhimOn this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Rebecca Ghim, founder of The Firm, a company that produces kimchi – a fermented food made of commonly discarded food byproducts to talk about her product and food waste more generally.   KEY TAKEAWAYS The work ‘kimchi’ derives from the word for ‘dunked vegetables’. It’s similar to lacto-ferments and sauerkraut but instead of vinegar, it uses salt brine to preserve the vegetables. Kimchi making was something I always did with my family and when I moved away I missed it so much that...2024-10-0134 minLead with PurposeLead with PurposeThe Impact of Sustainability and Circularity with Niclas IhrénOn this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Niclas Iren, an expert within the sustainability and circularity space, about his pioneering work in this area including wireless charging of electric vehicles while they’re driving and the issues around new technologies like this. KEY TAKEAWAYS My interest in sustainability and circularity started with my interest of the issues of the future; where are we heading, what will this world become far down the road, what are the big, macro issues for the future? It wasn’t called sustainability when I st...2024-09-2432 minLead with PurposeLead with PurposeFollow Your Heart with Angela RothOn this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Angela Roth, an ex-police officer who is now a heart-led coach who coaches entrepreneurs in visibility and marketing to explain her journey. KEY TAKEAWAYS Policing took me to new places and parts of myself that I didn’t know existed. It stretched me in all sorts of areas and put me into contact with people I’d never have met. What it developed in me was a real compassion for people and the start they get in life. We have the powe...2024-09-1035 minLead with PurposeLead with PurposeInterview with David Chenery (Sustainable Interior Architecture)On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to David Chenery to talk about sustainable interior design and architecture and the differences and similarities between the two. KEY TAKEAWAYS We work with existing buildings. In the hospitality world, which we serve, the average space gets fitted out every 5-7 years. We need to look at that in terms of our duty as designers to avoid as much waste as possible and limit the environmental impact of that change. Sustainability and circularity weren’t discussed in this industry for many years be...2024-08-2040 minLead with PurposeLead with PurposeFrom Marketing to Regeneration: Joshua Prieto on Building Regenerative EnterprisesOn this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Joshua Prieto, co-founder of Seeds of Tao, about regenerative enterprises. KEY TAKEAWAYS The regenerative movement and regenerative enterprises are working towards is that we’d like to see a circular economy in the future, one that’s just and fair and actually has a right alignment with the natural systems that are at play. There’s not one circular/regenerative business out there today, we’re all very dependant on an extractive system, but we’re trying to seed the notion that busin...2024-08-1347 minLead with PurposeLead with PurposeFrom Fast Fashion to Purpose-Driven: How Chris Desai Found His True CallingOn this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Chris Desai, an award winning CEO, philanthropist and entrepreneur who is highly experienced in sustainability in the fashion industry and runs an environmental charity. KEY TAKEAWAYS Through working in music and fashion I ended up in fast fashion, which we all know is a massive polluter. 10 years into my career I started to see the amount of pollution we were causing and what we were doing to our planet and I though; enough’ s enough. I can’t say I love the...2024-08-0639 minLead with PurposeLead with PurposeLydia Brearley on Transforming Fashion through Sustainability and LegislationOn this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Lydia Brearley, a sustainable fashion advocate, about fashion, legislation, and how we can make changes together as an industry. KEY TAKEAWAYS While I was living and working in Shanghai in 2016 the Chinese government was focussing on pollution levels and a lot of the factories had restrictions imposed on them in terms of their output. At the same time mills were closing down which meant that orders were going late, prices were going up and this started affecting my business.  Occasionally a s...2024-07-3032 minLead with PurposeLead with PurposeFlip The Switch: Dr. Teri Baydar on Shifting from 'War Consciousness' to Higher AwarenessOn this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Dr Teri Baydar, a leadership development coach & author, about her book, ‘Flip The Switch’. KEY TAKEAWAYS The book is about the 2 forms of consciousness that most humans experience (only 3-4% of us don’t). We live in a state of almost perpetual conflict, inner and outer, which I call ‘war consciousness’ and it stems from the structure of the left brain where we spend way too much time trying to fix things, tactically/practically figure things out, where we feel like we have to...2024-07-2356 minLead with PurposeLead with PurposeCompassion and Connection: Blaine Bartlett’s Approach to Conscious BusinessOn this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Blaine Bartlett, a consultant who has impacted more than one million people globally about his role as a coach and motivator and how business can succeed by taking inspiration from nature. KEY TAKEAWAYS In nature, in my childhood, I marvel at the seasonality, the way life seems to fit together, nothing seems to go to waste, it’s utilised in some way, shape or form. Even in times of drought things still grow. From that childhood experience I started considering what is...2024-07-1640 minLead with PurposeLead with PurposeFlipping the Switch with Dr Teri BaydarOn this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Dr Teri Baydar, a leadership development coach & author, among many other things, to talk about her journey and consciousness. KEY TAKEAWAYS My book, ‘Flip Your Switch’ is about the 2 forms of consciousness that almost all of us experience – only 3-4% of us don’t experience this. We live in a state of almost perpetual conflict, both inner & outer, which is what I call ‘war consciousness’ which stem from the structure of the left brain where we spend way too much time trying to fi...2024-07-0956 minLead with PurposeLead with PurposeRe-Enchanting Leadership: The Power of Poetry with Vincent AvanziOn this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Vincent Avanzi, the world’s only ‘chief poetic officer’ about how being poetic can change the world. KEY TAKEAWAYS I’ve had a real passion for poetry since I was a teenager, firstly from hip hop & then to a broader sense of playing with words & being able to speak to everyone. I studied at business school, worked 5 years in Microsoft, created 2 startups online, but I also did self-development work & spiritual exploration by travelling around the world for 2 years which changed the trajecto...2024-07-0241 minLead with PurposeLead with PurposeSustainability Management with Aparna AgarwalOn this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Aparna Agarwal, a student of sustainability management to talk about life as a student as well as culture within sustainability & sustainable fashion. KEY TAKEAWAYS I have a strong interest in storytelling, I’m especially interested in social media & how brands want to communicate their sustainability & social impact story to their audience. When something is ‘cool’, you need to understand that it’s going to stop being cool eventually, when it comes to sustainability & climate change, it’s the exact opposite; we can’t affo...2024-06-2536 minLead with PurposeLead with PurposeDo Good, Do Well and Be Well with Kieron JamesOn this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Kieron James, CEO & founder of the FinTech and payments company, Wonderful about his business and his journey in business. KEY TAKEAWAYS Wonderful started off as an aspirational online giving charity platform that was completely free for charities in 2016. We were looking at all these charities, donors & fundraisers doing wonderful things & we felt we could provide a platform that sat in the middle where we aspired to be as wonderful as they were. Every penny went to charity with no deductions. Money...2024-06-1830 minLead with PurposeLead with PurposeBalancing Purpose and Profit: Protecting Your Ideas to Change the World with Gareth BensonOn this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Gareth Benson, an IP lawyer, to talk about purpose and how he applies purpose to his work. KEY TAKEAWAYS If you are a purpose-driven business it is still a business & it has to run like one. You cannot change & save the world unless it is providing an opportunity for everyone, including yourself. So, it has to be treated as such. You can only amplify this brilliant idea & take it to the masses by employing millions of people. Your ideas are valuable...2024-06-1150 minLead with PurposeLead with PurposeQuantum Counselling with Dr Sue WilliamsOn this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Dr Sue Williams about exactly what quantum counselling is. KEY TAKEAWAYS Quantum counselling is based on quantum physics & epigenetics. Epigenetics deals with how generational good & bad things from previous generations such as trauma, illness, disease, talents & abilities affects us by being imprinted into your DNA & passed down through the generations. I had no idea what I wanted to do when I grew up when I was a kid. I was suitable for a number of different careers but none of them...2024-06-0449 minDo I Really Hate Men?Do I Really Hate Men?Ep 9 - A Balancing Act - Managing Motherhood, Entrepreneurship and Single Life with Tze Ching YeungThis week on the show Ang is joined by Tze Ching Yeung, an award winning marketer, social entrepreneur and author. Tze is also a single mum that has experienced the heartbreak of divorce and has emerged from the other side. In this wide ranging interview with Ang, Tze discusses how she juggles all aspects of her incredibly busy life, whilst also being a single parent, and how she makes sure that her relationship with her children comes first and foremost.  KEY TAKEAWAYS With two children, Tze recognised that the decisions she made throughout her divorce had t...2024-05-2947 minLead with PurposeLead with PurposeLiving Life on Purpose: Darrell Irwin on Aligning Skills and Passion in EntrepreneurshipOn this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Darrell Irwin, founder of the Cre8ion brand marketing agency, co-founder of a software company called Di9ital and a personal development movement called HUM4NS about his journey through entrepreneurship. KEY TAKEAWAYS Most people launch out into a career, learn how to do it & begin to lead in a career which leads to the aspect of legacy. When I got into the leading position & owning an agency, it wasn’t ticking all the purpose boxes. I then started to live li...2024-05-2839 minLead with PurposeLead with PurposeUnveiling the Compassionate Cop: From Law Enforcement to Entrepreneurial EmpowermentOn this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Angela Roth, who used to be a police officer & now coaches entrepreneurs about visibility & marketing. KEY TAKEAWAYS Being a police officer took me to new parts of myself that I didn’t know existed. It stretched me in all sort of areas & put me in contact with people I would never have met. What it developed inside of me was a real compassion for people & the start that they get in life & the power we have to change that if we ge...2024-05-2135 minLead with PurposeLead with PurposeDriving Innovation with Alex WittyOn this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Alex Witty, an award-winning product designer who is passionate about motorsport, innovation and sustainable design, which may seem like a contradiction, but listen on to find out how these two things cross over. KEY TAKEAWAYS Famous drivers are being called hypocrites for talking about environmental protection & sustainability while still driving. It’s clearly not a mix that’s gone well, but like all good things something needs to change. The waste of value and material when tyres are incinerated is ludicrous. It g...2024-05-1431 minLead with PurposeLead with PurposeInterview with Prof. Jaideep PrabhuOn this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Professor Jaideep Prabhu about frugal innovation and circular business models. KEY TAKEAWAYS The process of production & consumption since the industrial revolution has been a linear one; companies took resources from nature, make products & services from them which they sold to consumers to use, & when we were done with them we simply dumped them back into nature. This system, while it was phenomenally successful for the companies themselves, created a lot of negative externalities for the environment & society. It’s both wasteful & un...2024-04-2354 minLead with PurposeLead with PurposeInterview with Yusuf OsmanOn this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to leather craftsman, Yusuf Osman to talk about his career and his passion for leather. KEY TAKEAWAYS My mission right now is to get the world talking about leather, but it’s taken me a long time to get here. I didn’t know a creative career existed when I was a child, so from the narrow range of options presented to me at school I decided to choose law. As soon as I arrived in London for university, I realised it wasn...2024-04-1643 minLead with PurposeLead with PurposeLead With Purpose – Interview with Lucy HallOn this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Lucy Hall to talk about sustainability in the fashion industry. KEY TAKEAWAYS My co-founder and I saw first-hand the meteoric rise of eCommerce and fast fashion, you’d shoot 100-150 products a day by the end of her modelling career. That’s a huge amount of over-production & under-utilisation & it didn’t sit right with us, we knew we were complicit in encouraging people to consumer more & more in our roles in the fashion industry, we wanted to use our skills for better...2024-04-0931 minLead with PurposeLead with PurposeSteps to Overcome ProcrastinationOn this episode of the Lead With Purpose podcast host, Tze Ching Yeung gives her five steps to avoiding procrastination to increase productivity. KEY TAKEAWAYS People tend to procrastinate because they are trying to avoid some kind of pain perceived with doing a certain task. This could be because it’s boring, difficult or, if you complete the task & have to show it to the world, that pain could be about being judged or failing. So, we do something less painful or distracting like cleaning the kitchen, walk to dog, clean out drawers, watch a TV sh...2024-04-0219 minDEBBIE WILLIAMS\'s PodcastDEBBIE WILLIAMS's PodcastFashion SustainabilityTze Ching Yeung is a versatile professional noted for her work in purpose-driven marketing. Tze Ching, the creator and digital marketing strategist of We Disrupt Agency, is an award-winning designer and brand builder. She often lectures and is interviewed about sustainability in the fashion industry, which complements her brand-building experience.  She wrote “Making Sense of Fashion” to help consumers understand the fashion industry and how to make it more sustainable.  In this episode Tze Ching provides thought provoking advice on how we might think about fashion.Links:https://www.slowfashion365.comhttps://www.wedisruptagency.comht...2024-03-3115 minLead with PurposeLead with PurposeInterview with Riikka OlliOn this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to tech & eCommerce expert, Riikka Olli, about circular business models. KEY TAKEAWAYS My circularity/sustainability interest is linked to my background. Coming from Finland I literally lived in a forest in my childhood years. It comes from a connection to & respect for nature. It’s important that we change the way the world is turning towards environmentalism & doing business that protects the environment.    A couple of years ago I got curious about exploring circular business economies. When I started working on Menddie I had...2024-03-2653 minMoving Countries 101Moving Countries 101Tze Ching Yeung – Sweden – Empowering Your Children When Moving AbroadIn this episode, Clare is joined by Tze Ching Yeung the founder of We Disrupt, a highly effective marketing agency that also offers business coaching. She is also an author and the host of the Lead With Purpose podcast. As a child, Tze moved from Hong Kong to Sweden and the UK, an experience that greatly expanded her horizons. Tze wanted her children to be able to enjoy the experience of living in different countries, so they have recently moved to Sweden. This episode is packed with information that parents who are considering moving abroad or who...2024-03-1358 minLead with PurposeLead with PurposeBuilding An Empathetic TeamOn this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about empathy in action is how visionary leaders are changing the game, why it should be at the heart of leadership, & how it’s reshaping the business landscape. KEY TAKEAWAYS The essence of empathy in action is a world where leaders don’t only understand their team members, but actively seek to connect with their experiences. That’s something that’s quite unusual to see in the current business environment. It’s not just about being kind, it’s about fostering a workplace cu...2024-03-1207 minLead with PurposeLead with PurposeCircular PackagingOn this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about plastic packaging & why it’s important. KEY TAKEAWAYS Circular packaging minimises waste & could reduce your waste processing costs. If you reduce the packaging you may also reduce the cost of initially creating the packaging. It also reduces your environmental impact & aligns your brand with sustainability which resonates more strongly with today’s conscious consumers. Nearly 80% of plastic packaging ends up in landfills or the environment, wherever you go you can almost guarantee seeing some form of plastic packaging somewhere. Circular packaging aims...2024-03-0511 minLead with PurposeLead with PurposeInterview With Rachel Kan on Real CircularityOn this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Rachel Kan, the founder of Circular Earth & Real Circularity as well as an author of a book with the same name about circularity – which is the topic of 2024 & is core to achieving true sustainability. KEY TAKEAWAYS We see circularity as a thing that constantly creates new value or keeps the value perception of the things that you’re creating, whether you’re turning it into something else or pushing it into a different industry, it’s still creating value for all of those...2024-02-2738 minLead with PurposeLead with PurposeBuilding A Mission Driven TeamOn this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about how to use passion to build a mission-driven team that thrives by creating a workplace where individuals aren’t just employees, they are contributors to a shared mission KEY TAKEAWAYS You need to create a workplace culture where individuals find meaning, fulfilment & a shared purpose in their work. That in itself creates a happier people & a happier team. According to a Gallup study, teams with high employee engagement – where they are happier – experience 21% higher profitability. Hire & develop passionate individuals. Building a missio...2024-02-2006 minBuild Better BrandsBuild Better BrandsBranding: Working in it, building it, living it and learning from itWhether you are a long time listener or you've just found us, thank you for supporting the show. Danielle wanted to highlight and look back on some of the incredible conversations she's been lucky enough to have over the previous 62 episodes and re-share some of the learnings that may help with your journey.In this episode we hear from Kingsley Peters - founder and creative director of Kingel, Tze Ching Yeung from We Disrupt Agency, Sane Mafa from Studio M, global creative leader and brand strategy consultant Ezequiel Abramzon, the mental health PT James Roffey, personal bran...2024-02-1545 minLead with PurposeLead with PurposeGrant Cardone's 10X Commandments of MarketingOn this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about successful marketing guru, Grant Cardone’s (who she has recently parnetered with) strategies to help purpose driven businesses. KEY TAKEAWAYS Best known always beats best. This is especially true in the sustainability space where there are products that can literally change the world, but we don’t put ourselves out there or feel comfortable marketing it. McDonalds don’t have the best burgers but they’re the best at marketing and people go there. Assume nobody sees it. I don’t market eno...2024-02-1310 minLead with PurposeLead with PurposeClosing The Loop: What Makes A Business Circular?On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about ‘closing the loop’ & how it can transform your business. KEY TAKEAWAYS Instead of the traditional take, make & dispose models, circular models emphasises a closed loop system where they are designed to be reused, re-manufactured & recycled. Aside from being a positive force for the planet, circular business models can actually boost your bottom line. Companies that adopt a circular practice can unlock up to $4.5 trillion in economic value by 2030. Audit your supply chain. Take a close look at identify ways in which wast...2024-02-0609 minLead with PurposeLead with PurposeHappy New Year!To celebrate the start of 2024, Tze Ching reflects on the direction her show is set to take for the next twelves months. This year will see a shift in focus towards the topic of circularity and sustainability in business. Further topics such as design thinking, impact measurement, marketing, and sales will also be at the top of Tze Ching's list to be discussed.  Additionally, Tze Ching shares with her listener a new challenge: Slow Fashion 365. This challenge is aimed at helping individuals create a more sustainable and stylish wardrobe. Listeners can expect a wealth of tips, ideas, a...2024-01-3008 minLead with PurposeLead with PurposeConsumerism A Sign Of Social IllnessOn this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about consumerism, the insatiable desire to keep buying more and more, and the relentless pursuit of material wealth which has become one of the major characteristics of our society. Is it just harmless shopping or is it a reflection of a social illness? In this episode she looks at some of the negative impacts of consumerism has on individuals, communities and the environment. www.makingsenseoffashion.com  KEY TAKEAWAYS Consumerism is very much fuelled by the ‘cult of materialism’, where people find...2023-12-1917 minLead with PurposeLead with PurposeHow To Avoid Using Greenwashing ClaimsOn this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about the words not to use to avoid claims of greenwashing (making misleading or false claims about a product or a company’s environmental friendliness to attract eco-conscious consumers). KEY TAKEAWAYS Greenwashing has become a huge problem in industries like fast fashion where huge claims are made to attract eco-conscious consumers to buy their products. To avoid greenwashing claims it’s essential to be transparent and honest in your marketing otherwise you could very quickly lose all your trust and credibility from your...2023-12-1216 minLead with PurposeLead with PurposePublic SpeakingOn this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about how to get over the fear of public speaking at events and how she got over her fear of public speaking. KEY TAKEAWAYS When you speak in front of an audience you could potentially have hundreds of thousands of people listening to you and your message and you can share your message and your passion with them. So, it’s a really, really powerful thing to get more comfortable with.  Define your speaking topics you want to speak about and make sur...2023-12-0514 minLead with PurposeLead with PurposeNetworking TipsOn this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about how to network better and getting over the intimidation some people feel at networking events.  KEY TAKEAWAYS Networking is a very important thing that we should be doing because that’s where we meet collaborators or people in our industry that we can learn from or potentially find new clients. So, it’ vey important that we’re comfortable networking. The first thing I do is set a goal as to why I’m going to a networking event, having clear goals helps you...2023-11-2814 minLead with PurposeLead with PurposeMy 3C Key Person of Influence FrameworkOn this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about how becoming a key person of influence in your industry requires strategic approach and consistent effort, and she shares her simple 3C Framework with you that will help you get there. KEY TAKEAWAYS The 3Cs are: Content, Connection, and Consistency. If you get those three parts right then you are well on your way to becoming the key person of influence (KPI – the person who gets all the work, gets to speak on stages, work comes to you rather than chasing it...2023-11-2126 minLead with PurposeLead with PurposePurpose Driven Marketing with Sam OnigbanjoOn this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Sam Onigbanjo, a visionary in the realm of digital marketing, to talk about  digital powerhouses and how to create connections in the digital world.  KEY TAKEAWAYS I got into all these platforms because I kept connecting and making sure people were seeing what I was doing. Pre-Covid people still believed in going to the office and having physical meetups. At that time, as an early adopter, we were really pushing the digital agenda and we were being told things like: “This is r...2023-11-1436 minLead with PurposeLead with PurposeLife Alchemy with Cristiana RochaOn this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to life alchemist Cristiana Rocha to discuss exactly what that is. KEY TAKEAWAYS What I’m doing is no longer a therapy, I come from the field of art and dance, from psychology. I always wanted to bridge movement and the physical body with the inner body, the inner soul, it’s invisible but we know that it’s moving us.  What I facilitate at a session is really connecting you to the frequency of love and connecting a web where the energy...2023-11-0756 minLead with PurposeLead with PurposeCommunication For Good with Helen NealOn this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Helen Neal, the owner of HN Communications and Leaders LIVE, to talk about how organisations communicate effectively on climate, people and purpose.  KEY TAKEAWAYS More now than ever businesses are trying to do more in terms of sustainability than they did before, even small and medium sized businesses. Some sectors are doing better than others and have realised that if they don’t make these changes now there will be fundamental challenges of their existence, potentially, in 10-20 years time. I nev...2023-10-3137 minLead with PurposeLead with PurposeTalking To The Animals with Ruth DoolittleOn this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Ruth Doolittle, a multi-award winning animal communicator, therapist, shaman, and intuitive teacher to talk about animal communication and intuition. KEY TAKEAWAYS We all have intuitive gifts. Unfortunately, what happens through conditioning, society, home life, education, and lots of other cultural aspects, we tend to tune down and learn to ignore and disregard our intuition. Intuition is at the core of being an animal communicator, having an open heart and mind is also helpful. People tend to call it a hunch, gut...2023-10-2449 minBuild Better BrandsBuild Better BrandsThe Tables are turned: Danielle faces the questions as a guest to share her thoughts on brandingDanielle was interviewed by Tze Ching Yeung on her podcast "Lead with purpose" about branding for businesses and personal brands and her creative journey.  Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.KEY TAKEAWAYS2023-10-0530 minLead with PurposeLead with PurposeHaving a Wide Impact With Jez WoodOn this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Jez Wood, one of the Founders and Directors of KOVE Properties as well as a mentor at Progressive Properties about his experiences with entrepreneurship from project management to fundraising, and marketing. KEY TAKEAWAYS Property is a fairly new iteration to my career in the last 4 years. Prior to that I was in the charity/corporate sector with a commercial leaning, I ran a social enterprise training café for a few years, as well as spending time in hospitality with my o...2023-08-1530 minLead with PurposeLead with PurposeBuilding Better Brands With Danielle ClarkeOn this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Danielle Clarke about branding for businesses and personal brands and her creative journey.FREE e-book: Get Brand Clarity, Brand Success today!: https://keap.app/contact-us/8242732045906025 KEY TAKEAWAYS As a kid I spent most of my time colouring in and playing with Play-Doh, Lego, and reading. Creativity was a big part of my life. My school was doing a fundraiser and I decided to start a school magazine. I got my friends involved to create puzzles, jokes, colouring pages, we...2023-08-0831 minLead with PurposeLead with PurposeThe Perceived Value of Your Products And ServicesOn this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about pricing because so many of us struggle to set the right price around our products and services. KEY TAKEAWAYS Before we set a price, we have to ask ourselves the question: What is it we’re selling, is it of any value to anybody? Then we set our prices accordingly, and we have to be honest; is what we’re producing, whether it’s a product or service, actually going to solve a problem, do people actually need this thing, and wh...2023-08-0105 minLead with PurposeLead with PurposeWebsite VS Landing PageOn this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about the difference between websites and landing pages because the differences aren’t clear to some people and the pros and cons of each. KEY TAKEAWAYS The purpose of a website is to serve as a comprehensive online platform for your business, organisation or you as an individual. They provide detailed information about you, your products and services, contact details, blog posts, news sections and so on. They usually provide a range of information to facilitate various user interactions. Landing pages ar...2023-07-2513 min