Shows
ScreenME Podcast#25: Triple transformation and entrepreneurial thinking in the creative sector: A talk with Marta Materska-Samek (Jagiellonian University, Poland)In this episode of the ScreenME Podcast, host Ulrike Rohn talks with Marta Materska-Samek—assistant professor at Jagiellonian University, Chair of the Creative Industries Working Group at the Polish Ministry of Development and Technology, and expert in cultural innovation and policy.Their wide-ranging conversation dives into the concept of the triple transformation—digital, green, and social—and how this framework is reshaping the creative industries, particularly film. Marta explains how entrepreneurship in the audiovisual sector must evolve with these shifts and advocates for a holistic, human-centered approach to innovation and policy.The ep...
2025-08-2139 minScreenME Podcast#24: Beyond the pitch: Rethinking training for film producer success. A talk with Niall O'Leary (Munster Technological University, Ireland)In this episode of the ScreenME Podcast, host Ulrike Rohn speaks with Niall O’Leary from the Hincks Centre for Entrepreneurship Excellence at Munster Technological University, Ireland. Together, they dive into how evidence-based entrepreneurship research can reshape training for film producers, drawing from the CresCine project that aims at understanding and enhancing the international competitiveness of the European film industry. Niall reflects on his work across diverse industries—from farmers to musicians to screen media professionals—and shares powerful insights about what kinds of training actually work. This episode challenges assumptions about industry-specific education and makes the case fo...
2025-07-0241 minScreenME Podcast#23: From zero to hero: Building Estonia’s audiovisual ecosystem. A talk with Martin Aadamsoo ( Magnum AS, Estonia)In this episode of the ScreenME Podcast, host Ulrike Rohn is joined by Martin Aadamsoo, one of the key figures behind Estonia’s transformation from a collapsed post-Soviet film landscape to a thriving, internationally recognized audiovisual ecosystem.Martin shares his firsthand experience building crucial institutions—including the Baltic Film, Media and Arts School (BFM) and Estonia’s first regional film fund—and reflects on how a startup-like mindset helped Estonia achieve rapid growth in film education, infrastructure, and production. He also dives into lessons for other countries, the impact of AI...
2025-06-0239 minScreenME Podcast#22: Entrepreneurs without startups: Empowering early-stage researchers with an entrepreneurial mindset. A talk with Tanya Escudero (Tallinn University)In this episode, host Ulrike Rohn is joined by Tanya Escudero to delve into an often-overlooked area in academic training: the entrepreneurial mindset.Drawing on their experience designing and teaching a course for PhD researchers at Tallinn University in Estonia, developed within the framework of the C-Accelerate project funded by the European Union, Ulrike and Tanya discuss how entrepreneurial thinking can help early career researchers navigate uncertainty, build resilience, and take ownership of their professional journeys.Rather than focusing on business creation, their course encourages PhD researchers to apply an entrepreneurial mindset to their own...
2025-05-071h 08ScreenME Podcast#21: Leading through change: AI, journalism, and the future of media leadership. A talk with Päivi Maijanen, (LUT University, Finland and University of Trento, Italy)In this episode of the ScreenME podcast, host Ulrike Rohn is joined by Päivi Maijanen, Associate Professor at LUT University Business School in Finland and Visiting Professor at University of Trento, Italy. Päivi brings decades of experience studying strategic leadership and organizational change in media companies, with a particular focus on how technology — and more recently, generative AI — is transforming the industry and leadership. The conversation dives deep into the real-world implications of AI adoption, highlighting both the optimism and the challenges that come with it. Päivi shares reflections on how managers can lead...
2025-04-0339 minScreenME Podcast#20: Revolutionizing film production with AI: Chad Bowser’s vision for Estonia. A talk with Chad Bowser (Managing Partner of a Stealth Mode Start-Up Operation based in New York City)Description:In this episode of ScreenMe Podcast, Ulrike Rohn sits down with Chad Bowser, a producer, entrepreneur, and innovator who is challenging traditional filmmaking models. With a background in Hollywood, tech startups, and music production, Chad is now exploring how AI, virtualization, and decentralized collaboration can reshape the way films are made.Chad shares his vision of a "new-generation studio" that moves beyond the limitations of traditional production, making high-quality filmmaking more accessible and efficient. He explains how emerging technologies like Neural...
2025-03-1743 minScreenME Podcast#19: On producing pop culture content, studying advertising, and launching a production company at the age of 15. A talk with Kirill Volkov (Founder of Wedia Productions, Estonia, and BFM graduate).In this episode of the ScreenMe Podcast, host Ulrike Rohn has a chat with Kirill Volkov, a graduate from the BA study program in Advertising and PR at the Baltic Film, Media, and Arts School (BFM) and the founder of Wedia Productions. Kirill shares his journey from being a self-taught teenage videographer—experimenting with a drone and an action cam—to becoming an award-winning producer collaborating with major brands like McDonald's, Tele2, and leading Estonian music artists.A highlight of the conversation is Kirill’s recent major win at the Estonian Music Awards, where his production company receiv...
2025-02-1346 minScreenME Podcast#18: On being an innovative communication facilitator: Harnessing narrative journalism and entrepreneurial vision. A talk with Daniel Vaarik (Founder of Levila, Estonia)In this compelling episode of the ScreenMe Podcast, host Ulrike Rohn from Tallinn University's Baltic Film, Media and Art School dives into the world of narrative journalism and media entrepreneurship with Daniel Vaarik, a well-known innovator in the media industry in Estonia. Daniel is the founder of Levila, a groundbreaking media channel that produces investigative stories, documentaries, and podcasts, all rooted in a mission to tell stories that engage and inform audiences without polarizing them. With an impressive portfolio of initiatives and activities, Daniel has consistently been at the forefront of finding new ways of facilitating communication in Estonia.
2025-01-0950 minScreenME Podcast#17: From film school frustrations to entrepreneurial success and award-winning productions in Africa’s media landscape. A talk with Fidel Namisi (South Africa-based screenwriter and producer)In this episode of the ScreenME podcast, Ulrike Rohn sits down with Fidel Namisi, a Kenyan-born, South Africa-based screenwriter and producer with multiple international awards to his name. Fidel shares the journey that led him to launch his own production company, following a frustrating experience in a theoretically focused film school that pushed him to seek hands-on creative experiences. Fidel dives into the story of his most cherished productions, including an ambitious dance film that brought together an eclectic team of creatives, and an award-winning low-budget comedy close to his own personal journey as an artist.
2024-12-0244 minScreenME Podcast#16: Innovation labs uncovered: Bridging academia, industry & creativity in media. A talk with Ana Cecília (Pontifical Catholic University of Rio Grande do Sul, Brazil)In this episode of the ScreenMe Podcast, host Ulrike Rohn speaks with Ana Cecília, a researcher and professor specializing in innovation labs within the media sector. They explore the concept of innovation labs, their interdisciplinary nature, and the role they play in fostering creativity and problem-solving in media. Ana shares examples of various innovation labs, discusses the importance of innovation champions, and highlights the challenges faced by media organizations in implementing innovative practices. The conversation also delves into the readiness of organizations to adopt innovation labs and the key findings from research on their effectiveness. In this conversation, A...
2024-11-0439 minScreenME Podcast#15: The power of video storytelling and the need to own your platform. A talk with Silver Laadoga (Founder and CEO of Videolevels)In this episode of the ScreenMe podcast, Ulrike Rohn engages in a conversation with Silver Laadoga, an expert with 20 years of experience in video and audio streaming. Silver shares his journey as the founder of Videolevels—a company that helps businesses to launch their custom streaming platforms. They delve into the future of video content, the importance of companies owning their own streaming platforms, the role of storytelling in the digital age, and how businesses can adapt to engage with Generation Z. The discussion also touches on the challenges and rewards of entrepreneurship in the evolving media landscape....
2024-10-0327 minScreenME Podcast#14: Harnessing data and innovation in the film industry. A talk with Alex Stolz (Founder and CEO of Future of Film)In this episode of the ScreenMe podcast, Ulrike Rohn interviews Alex Stolz, the founder and CEO of Future of Film. They discuss the current dynamics in the European film industry, the role of data analytics in connecting films with audiences, and the importance of innovation and entrepreneurship in the industry. Alex also talks about the Future of Film Incubator, which supports filmmakers in developing and commercializing their ideas. The conversation highlights the need for filmmakers to be open-minded, learn new skills, and think about the commercial potential of their projects. Keywordsf...
2024-09-1240 minScreenME Podcast#13: Towards value-oriented entrepreneurship teaching. A talk with Apurva Ganoo. (Aalto University School of Business)In this episode of the ScreenMe Podcast, host Ulrike Rohn has a chat with Apurva Ganoo, a lecturer in entrepreneurship at Aalto University School of Business in Finland. Together, they dive deep into the critical aspects of teaching entrepreneurship and redefining the concept of value in this field. Apurva shares his insights on creating an engaging, inclusive, and practical entrepreneurship education that prepares students for the challenges and opportunities in the entrepreneurial world. Whether you're a student, educator, or entrepreneur, this episode offers valuable takeaways for everyone: · Teaching entrepreneurship allows for the combination of theory and pra...
2024-08-2131 minScreenME Podcast#12: Web3's transformative impact on the media industry. A talk with Christian Hoffmeister (Founder and CEO of DCI Institute, author of Google Unser and Tokenized)This episode of the ScreenME Podcast features Christian Hoffmeister, founder and CEO of DCI Institute, strategic advisor on Web 2 and Web 3 business models and author of multiple books, including Google Unser and the first NFT-connected book Tokenized. In his chat with the ScreenME Podcast host Ulrike Rohn, Christian Hoffmeister discusses the significant potential and future implications of Web3 technology for the media industry. The podcast delves into the transformative impact of blockchain and NFTs on traditional business models, emphasizing the need for media students and professionals to understand and adapt to these emerging technologies.Christian e...
2024-06-1850 min
Media Industries PodcastScope of Media Economics Research / Media Making as Peace Making / The Role of Television Production ManagersUlrike Rohn (Tallinn University and the ScreenMe podcast) introduces the scope of research in media economics and media management, and her work co-editing The Handbook of Media Economics. Yuval Katz (Loughborough University) draws on research conducted in Israel/Palestine to discuss how the creation of media can offer a space for conceptualizing peace. Finally, Christa van Raalte (Bournemouth University) talks about the role of production managers in UK television, reflecting on the industry’s problem retaining PMs, and the feminisation of the role.
2024-05-2133 minScreenME Podcast#11: The role of imagination in navigating entrepreneurship and collaboration in education. A talk with Martin Hansen (Executive Senior Advisor, VIA University College, Denmark)In this episode of the ScreenME podcast, our host Ulrike Rohn engages in a conversation with Martin Hansen, Executive Senior Advisor at VIA University College in Denmark, which has 20,000 students across 8 different campuses. At the core of the conversation lie the concept of imagination and imagineering and their role in driving entrepreneurial ventures, entrepreneurial teaching, as well as university and industry collaboration. Drawing from his wealth of experience within the creative industry, Martin highlights the role of imagination in building bridges between traditional education, research, and practice. He encourages thinking in possibilities and being open-minded to different curricula and...
2024-05-0830 minScreenME Podcast#10: The European film industry: Necessitating systematic change. A talk with Sten-Kristian Saluveer (Founder & CEO @ Storytek Venture & Innovation Studio / Head of Cannes Next)In this episode of the ScreenME podcast, Ulrike Rohn engages in a conversation with Sten-Kristian Saluveer, an innovation strategist, audiovisual producer, content technology entrepreneur, and founder of Storytek, a media tech accelerator and innovation hub, and the head of the innovation track at Marche Du Film of the Festival de Cannes. With his enormous wealth of experience and expertise that spans various aspects of the film industry, Sten provides comprehensive insights into the challenges and opportunities within the European film industry.The talk was inspired by his recent trip to South by Southwest (SXSW) in Austin...
2024-04-0857 minScreenME Podcast#9: Exploring the intersection of entrepreneurship and the film &TV industry. A talk with Jakob Isak Nielsen (Aarhus University)Our podcast guest, Jakob Isak Nielsen, possesses an extraordinary wealth of knowledge about the film and TV industry, and this expertise shines through in this episode of the ScreenME podcast.In this episode, Jakob takes us on a journey that spans the historical roots and contemporary developments of the industry, offering reflections on the potential connections to entrepreneurship. With his insightful perspective, Jakob explores various facets, including the definition of entrepreneurship and the true extent of innovation and entrepreneurial spirit in the realm of filmmaking. Delving into the current pivotal trends in the film and TV industry...
2024-03-0451 minScreenME Podcast#8: The shared thread: Meaningful creative expression in service design and entrepreneurship. A talk with Dan Mikkin (service design consultant)In this podcast episode, Dan Mikkin shares insights into his entrepreneurial journey and lessons learned while co-founding Brand Manual, a consultancy specializing in service design and branding. He delves into the role of a service designer, and he elaborates on his experiences gained through consulting with diverse businesses. Doing this, he offers a wealth of knowledge on service design and brand management.Furthermore, Dan reflects on his perspective on creativity and its pivotal role in entrepreneurship and sustaining a business. He reflects on the nuanced approach to creative expression, drawing comparisons between a designer and an artist.
2024-02-0623 minScreenME Podcast#7: With the heart of a journalist and the spirit of an entrepreneur. A talk with Henrik Roonemaa (co-founder Geenius Meedia)Join Ulrike Rohn in an engaging conversation with Henrik Roonemaa on this podcast episode. Henrik Roonemaa is the co-founder and former CEO of Geenius Meedia that originated as an online tech news portal and grew into a flourishing media house, now owned by Estonia's Ekspress Grupp. In this episode, Henrik Roonemaa reflects on his trajectory, starting as a journalism student at the University of Tartu in Estonia and eventually becoming a successful journalist and startup entrepreneur. Key highlights include the pivotal moments leading to the launch of his own business, the delicate balance between journalistic passion and bus...
2024-01-1044 minScreenME Podcast#6: Why is having an entrepreneurial mindset important for filmmakers? A talk with Tobias Frühmorgen (Lusófona University Lisbon)In this episode, our host Ulrike Rohn has an insightful conversation with Tobias Frühmorgen. They delved into the world of filmmaking and teaching film students, as Tobias shared his expertise on the evolving landscape of the film industry and his teaching experience.From the challenges of green film production to the increasing demands on filmmakers in today's dynamic environment, they explored the current and future hurdles facing the world of filmmaking. Tobias Frühmorgen shed light on the essential skills filmmakers need, the growing pressures they face, and the crucial role of team building in navigating th...
2023-11-2747 minScreenME Podcast#5: What is social entrepreneurship? A talk with Katri-Liis Lepik (Tallinn University)Welcome to the latest episode of our ScreenMe podcast, where we embark on an enlightening journey into the realm of social entrepreneurship. Join us as we explore this dynamic field with the guidance of Katri-Liis Lepik from Tallinn University, who shares her profound insights in an engaging conversation with our host Ulrike Rohn.Social entrepreneurship isn't just a passing trend; it's a powerful global movement that's reshaping the way businesses operate. Katri-Liis explains why it's becoming increasingly essential for corporations to integrate social enterprises into their business models to thrive in the future....
2023-11-0941 minScreenME PodcastWhat is social entrepreneurship? Welcome to the latest installment of our ScreenMe podcast's second season, where we embark on an enlightening journey into the realm of social entrepreneurship. Join us as we explore this dynamic field with the guidance of Associate Professor Katri-Liis Lepik from Tallinn University, who shares her profound insights in an engaging conversation with our host, Professor Ulrike Rohn.Social entrepreneurship isn't just a passing trend; it's a powerful global movement that's reshaping the way businesses operate. Katri-Liis explains why it's becoming increasingly essential for corporations to integrate social enterprises into their business models to thrive i...
2023-11-0641 min
ScreenME Podcast#4: What is sustainable entrepreneurship? A talk with Britta Gossel (Eberswalde University for Sustainable Development)Welcome to the second season of the ScreenMe podcast, where we're all about embracing challenges and transforming them into opportunities. Join us as we unravel the secrets of those visionary individuals who can spot potential in situations that others may find daunting.To kick off this new season, we have a very special guest with us: Britta M. Gossel who is Professor of Social Business Management at the University for Sustainable Development Eberswalde in Germany. In a captivating conversation with our podcast host, Professor Ulrike Rohn, they delved deep into the concept of sustainable entrepreneurship.
2023-10-2937 min
ScreenME Podcast#3: Why teach entrepreneurship to students who are not business students? A talk with Sean Branagan (Newhouse School, Syracuse University)We had the delightful opportunity to engage in a conversation with Sean Branagan, who is a serial entrepreneur and the director of the Center for Digital Media Entrepreneurship at Syracuse University's Newhouse School in New York.For this episode, Ulrike Rohn is joined by Patience Gombe, an MA student of Screen Media Innovation at the Baltic Film, Media, and Arts School. Together, they discuss teaching entrepreneurship to students in the creative fields. Throughout the discussion, they explored the reasons behind incorporating entrepreneurship education in creative curricula and examined effective strategies for imparting entrepreneurial knowledge to aspiring creative...
2023-06-2250 min
ScreenME PodcastThe importance of teaching entrepreneurship in the creative fieldsIn this episode, we had the lovely chance of chatting with Sean Branagan, who is the director of the Center for Digital Media Entrepreneurship in Syracuse University, Newhouse School in New York.Ulrike, and Patience Gombe, a MA student of Screen Media Innovation at Baltic Film, Media and Arts School discussed the whereabouts of why and how to teach entrepreneurship to students in the creative fields.
2023-06-2152 min
ScreenME Podcast#2: From video production to creating virtual reality experiences. A talk with Rein Zobel (co-founder MaruVR)In our latest episode, we explore the rapidly evolving realm of virtual reality, inspired by Apple's recent introduction of their Vision Pro headsets.Joining us as a podcast guest is Rein Zobel, the visionary behind Maru VR. With an impressive six-year tenure in the industry, Rein believes that the fast-paced nature of virtual reality equates to half a century in any other field.Rein's journey began after completing his studies when he founded a video production company. Over time, this venture transformed into a game development enterprise, and they are currently engrossed in creating a...
2023-06-1448 min
ScreenME Podcast#1: From the Baltic Film, Media and Arts School (BFM) to the Cannes Film Festival. A talk with Dagmar Mäe (co-founder Votemo)Our first guest, Dagmar Mäe, is a former BFM student, as well as a very successful entrepreneur, who co-founded Votemo - an audience engagement tool for events. Votemo has helped many large events, including some of the large film festivals such as the Cannes Film Festival and the Black Nights Film Festival (PÖFF) here in Estonia. It was a joy to hear her story and her take on entrepreneurship! Hosted by Ulrike Rohn and Annabel Parts, edited by Tanel Kadalipp. Host: Ulrike Rohn Sound engineer: Tanel Kadali...
2023-06-0729 min