Shows
Marketing News CanadaBuilding an Influencer Marketing Strategy that ConvertsRecorded live at SocialWest 2025, this episode of the Marketing News Canada podcast, hosted by special guest host Laila Hobbs, Co-Founder of Social Launch Labs, features a conversation with Umair Tazeem, Founder of Embold, a Canadian-based influencer marketing platform. Umair shares what it really takes to run influencer marketing that performs, from building an in-house strategy and choosing quality creators to setting KPIs you can actually measure. He also breaks down the shift beyond one-off posts into a smarter mix of UGC, ambassador programs, and amplification that supports your promo calendar year-round.Plus, hear Umair’s tak...
2025-12-2219 min
SpotlightMaximizing Reach with Creators and PROn this episode, we're running back a webinar we held in May about Influencer Marketing.Join our panelists Kristyn Snell, Gabe Mederos, Jessica Harcombe Fleming, and Umair Tazeem if you want to move beyond one-off influencer posts and build creator strategies that actually work.
2025-06-0355 min
Youth For YouthSocial Media as a Career?Social media influencing has become a saturated, all-encompassing world. Where is the future of social media marketing headed? Will this become industry standard? Our host Ian Monchesky speaks to Umair Tazeem of Embold—a Canadian company that specializes in connecting brands to smaller, micro-influencers. Tazeem delves deep into the future of the field, which could see companies value engagement over follower counts. Hosted on Acast. See acast.com/privacy for more information.
2022-11-1715 min
Leaders, Innovators and Big Ideas - the Rainforest podcastPeter Beaudoin Hosts Umair Tazeem (Embold Inc.) on the LIBI PodcastThank you for listening to the Leaders, Innovators and Big Ideas podcast, supported by Rainforest Alberta.The podcast that highlights those people who are contributing to and/or supporting the innovation ecosystem in Alberta.
Peter Beaudoin manages strategy and partnerships for an innovative alliance of energy companies committed to reducing environmental impacts through collaborative R&D efforts. Peter worked for more than 20 years in Asia building and investing in a variety of businesses. His most recent role outside of Canada was with the World Wildlife Fund, where he was the Chief Executive Officer of WWF China, based i...
2021-06-2224 min