Shows
Setup for Lifetime ValueHow to turn one-time customers into repeat customersIn this episode, CEO and Co-Founder at Relo by Blueprint Harvey Hodd and UWP’s Head of Growth Nathan Abbott discuss retention strategies to keep your customers coming back for more. Hosted by Charlie Semmence.2022-11-2815 min
Setup for Lifetime Value4 unmissable trends in video advertisingIn this episode, For You Advertising’s co-founder Olly Hudson and UWP’s Paid Ads Specialist Cara Bousfield discuss the trends ecommerce brands should embrace to step up their video advertising. Hosted by Charlie Semmence.2022-10-3115 min
Setup for Lifetime Value5 ways to upgrade your Google Ads strategyIn this episode, UWP’s Paid Ads Specialist Cara Bousfield shares her top tips for upgrading your Google Ads strategy and driving more relevant traffic to your site. Hosted by Charlie Semmence.2022-10-1809 min
Setup for Lifetime Value4 ecommerce advertising strategies you need to knowIn this episode, Agency Partner Manager at Refersion Lauryn Day and Paid Ads Specialist at UWP Cara Bousfield discuss the advertising strategies the world’s most successful ecommerce brands are using to advertise their products and share advice on how you can embrace them too.2022-09-2718 min
Setup for Lifetime ValueWhere to start with paid ads on social mediaIn this episode, UWP’s Paid Ads Specialist Cara Bousfield shares her advice on which social media channels are right for your business, which audiences you should target, and how much you should spend on your social media ads. Hosted by Charlie Semmence.2022-09-2010 min
Setup for Lifetime ValueIs SEO dead?In this episode, founder & CEO at SearchPilot Will Critchlow and SEO Specialist at UWP Peter Lee respond to the controversial argument that “SEO is dead”. Hosted by Charlie Semmence.2022-09-1312 min
Setup for Lifetime ValueEverything you need to know about SEO keywordsIn this episode, New Look’s Senior SEO Manager Sam Pennington and UWP’s SEO Specialist Peter Lee introduce SEO keywords and share their advice on how businesses should carry out effective keyword research.2022-09-0615 min
Setup for Lifetime ValueWhat can an SEO agency do for you?Hear Underwaterpistol’s SEO Specialist Peter Lee and Head of Growth Nathan Abbott discuss what SEO agencies do, how they can help businesses grow, and how to choose the right agency for your company. Hosted by Charlie Semmence. 2022-08-2310 min
Setup for Lifetime ValueBlogging your way to SEO successYoast’s Head of SEO Jono Alderson and Underwaterpistol’s SEO Specialist Peter Lee discuss why blogging is important for SEO and share their ground-breaking tips for writing SEO-friendly content that gets you noticed. Hosted by Charlie Semmence.2022-08-1616 min
Setup for Lifetime ValueWhy is SEO important?Underwaterpistol’s SEO Specialist Peter Lee discusses what SEO is all about, why it’s important, and the steps you need to take to get your site ranking on Google. Hosted by Charlie Semmence. 2022-08-0909 min
Setup for Lifetime ValueAn essential intro to Google Analytics 4Google Analytics 4 is here, and it’s here to stay. Underwaterpistol’s CRO & UX Specialist Lilliana Miller and SEO Specialist Peter Lee discuss the key differences between Universal Analytics and GA4 to get you set for the big move. Hosted by Charlie Semmence.Read about the key differences between Google Analytics 4 and Universal Analytics in this blog: https://www.underwaterpistol.com/blogs/ecommerce/google-analytics-4-vs-universal-analytics2022-08-0309 min
Setup for Lifetime ValueHow to get CRO testing rightCRO & UX Specialist at Underwaterpistol Lilliana Miller discusses the importance of CRO testing, why we need it for conversion rate optimisation and how to conduct an accurate CRO test. Hosted by Charlie Semmence.Read about the essential CRO tools for ecommerce: https://www.underwaterpistol.com/blogs/ecommerce/conversion-rate-optimisation-cro-tools2022-07-2607 min
Hit Subscribe | The subscription ecommerce podcast by RechargeLearning from top subscription brands with UnderwaterpistolIn this episode, we talk to Head of Growth, Nathan Abbott and CRO & UX specialist Lilliana Miller from Underwaterpistol, a Shopify Plus agency based in the UK specializing in designing, building, and growing best in class ecommerce brands.First up, Nathan pulls back the curtain and showcases 10 brands who are crushing it with subscriptions and why each example is doing something unique that your brand could take advantage of. His insight into subscription brands is second to none, and the examples he details range from leveraging testing and creative onboarding flows, to psychology and human behavior logic.2022-07-1948 min
Setup for Lifetime Value4 CRO marketing top tips you need to knowHear Convert.com's Pancho Mendiola and Underwaterpistol's Lilliana Miller introduce their 4 essential CRO top tips to help you drive conversions and boost revenue. Hosted by Charlie Semmence.2022-07-1816 min
Setup for Lifetime ValueAn intro to CRO and what it means for your businessSetup for Lifetime Value is the new podcast from Underwaterpistol that will help you get set for life with the best ecommerce tech stack. Listen in to our first episode for a simple, jargon-free introduction to CRO and what it means for your business, featuring CRO & UX Specialist Lilliana Miller. Hosted by Charlie Semmence.2022-07-0509 min
Hello GorgiasSubscriptions on Shopify - Thirsty Thursday RecapJoined by our partners at Recharge and Underwaterpistol, we looked into some data around subscription sales and customer support amid Covid-19 then answered your questions about growing your subscriber base.2020-04-241h 00