Shows
The HAPPY HEALTHY STRONG PODCASTEpisode 69 - Stu Brauer - RESPECT THE TEMPOCoach Adam sits down with the founder of Urban MVMNT - Stu Brauer!
Stu built Urban MVMNT through years of seeing what is wrong with the fitness industry. So much of fitness over the past decade has been heavy, harder, and faster. Stu took the opposite approach to get better results!
At Urban MVMNT, they base all their training and programming around TEMPO training and perfecting form. Their tempo training requires members to pause and "slow-motion" many of their movements. Turns out racing training might not be the best way to get stronger and feel...
2023-01-3051 min
The HAPPY HEALTHY STRONG PODCASTEpisode 43 - Stu Brauer - Founder of Urban MovementCoach Adam sits down with the founder of Urban MVMNT - Stu Brauer!
Stu built Urban MVMNT through years of seeing what is wrong with the fitness industry. So much of fitness over the past decade has been heavy, harder, and faster. Stu took the opposite approach to get better results!
At Urban MVMNT, they base all their training and programming around TEMPO training and perfecting form. Their tempo training requires members to pause and "slow-motion" many of their movements. Turns out racing training might not be the best way to get stronger and feel b...
2021-11-2736 min
#SWEATLOCAL CLTIt's Not Goodbye, It's See You LaterThe final episode of the #SWEATLOCALCLT podcast is here.
The Urban MVMNT crew talks about what they are up to next, how they plan to fitness now that they're civilians again, and some parting tips for our members who are looking for a new fitness home.
While the ending is bittersweet, we cannot express how much the past 10+ years have meant to us. Whether you were a part of our community for 1 week or 10 years, we're honored to have been able to be a part of your fitness journey.
Thank you and always KE...
2021-11-0628 min
#SWEATLOCAL CLTPink Hair, Don't Care + Growing An Instagram Coaching Business with Kristen BousquetKristen Bousquet is an incredibly engaging and interesting human.
And we mean interesting in a flattering way, not like the new intern at your office that participates in Civil War reenactments.
She's a self-made entrepreneur who carries probably the most judged title in all of the professional titles currently - an Instagram Influencer
We know what you're thinking...EW. STOP ALREADY.
But if you're willing to hear Kristen's story, listen to us rap on social media + marketing strategy, and openly talk about the judgment that her profession receives...take a listen. We g...
2021-07-1849 min
#SWEATLOCAL CLT2 Babies Later and I’m Growing My Modeling Career with Bree BushThis week's #SWEATLOCAL CLT podcast is a member highlight with Bree Bush. We talk about everything from growing up in the Dirty Myrtle, her experience as a cruise ship performer, and her rising modeling career. Listen to learn more about her and then say hey the next time you see her crushing a BUILD workout with us!
Follow Bree on IG @itsbreebush
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2021-06-1837 min
Warrior MindsetStu Brauer - Keeping a Strong Growth Focused Mindset in BusinessWe are joined by Stu Brauer long time Fitness Professional , Gym Owner, Podcaster and Business Consultant in the "micro-gym" space on how he has developed such a strong growth focused mindset over the years as he's evolved who he is within the industry.You can find Stu on the internet at:WTF Gymtalk - https://www.wtfgymtalk.com/about-stu Urban MVMNT - https://www.urbanmvmnt.com/ Instagram: https://www.instagram.com/wtfgymtalk/Youtube Channel: https://www.youtube.com/channel/UCurIqwAbHRxCopjWhGMR0rgStu's Bio: (link) Degree in Exercise Phys 2006 Discovered...
2021-06-0650 min
#SWEATLOCAL CLTGrowing BOLD with Julie Brauer + Leighann MasonJulie Brauer and Leighann Mason are focused on preventative healthcare for the older generation. These two awesome Urban MVMNT members have teamed up with CarePods to allow seniors to age and train safely in their own homes.
While this is probably not super relevant for our audience, anyone who has parents or grandparents that they would like to see stay physically active and self-sufficient should definitely listen in.
We go into their roles, why they are passionate about this, and how to start the convo with your parents about th...
2021-06-0433 min#SWEATLOCAL CLTSo Is Urban MVMNT Like CrossFit???This is a common question we get asked by prospective new members and one that our current members get asked frequently by their ecosystem when they share that they workout at Urban MVMNT - so we figured we'd break down how to best answer that question.
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2021-05-2731 min
#SWEATLOCAL CLTOn-Journey Turning Your Side Hustle Into A Career With Jenn GallardoJenn Gallardo is not only a devout member at Urban MVMNT, but she's also an incredibly talented photographer. We asked Jenn on the podcast to discuss how she is currently in the planning + action stages of taking her photography skill set and making it her full-time career. The vast majority of humans have something they're passionate about - but very few ever get to turn it into their livelihood (either by choice or by fear). It was awesome hearing Jenn's transparency in the obstacles that she faces to truly going all-in on her passion.
As a side not...
2021-05-0635 min
WTF Gym TalkHow Urban MVMNT Acquires + Develops Staff feat. IsaacIn this segment with the HBIC (Head Bitch In Charge) at Urban MVMNT HQ, we jam on the topic of HR, finding new talent and how developing that talent via the GWC analysis we've learned from Traction (a great book by Gino Wickman).
Hope you enjoy!
2021-05-0334 min
#SWEATLOCAL CLTQuestion + Answer With The Urban MVMNT CrewYou've got questions, we kinda have answers...and the answers we don't have we make up completely on the spot, so at the least, you'll be highly entertained.
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2021-04-1127 min
#SWEATLOCAL CLTYour Friendly, Neighborhood Reality TV Star + Influencer, Lexi MarsellaOn this week's episode of the #SWEATLOCAL CLT podcast Isaac and Deuce talk with Urban MVMNT member Lexi Marsella. Lexi talks with us about how her willingness to take chances has led to some big adventures (like being on an MTV reality show!), what being an "Influencer" even means and of course we threw some fitness talk in there as well. Take a listen and then let us know - if you could be on any reality show, which would it be??
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2021-03-2739 min
#SWEATLOCAL CLTJuices, Smoothies & Growing A Family Business with Green Brothers JuiceJosh and Stephanie Norris are the face and brain trust of Green Brothers Juice, even though the venture was originally conceived with two other Norris brothers who are still involved in the business. However, these two have grown their healthy and tasty empire into several Charlotte locations and are excited about the future for their niche market.
www.greenbrothersjuice.com
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2021-03-1052 min
#SWEATLOCAL CLTUrban MVMNT is Expanding! + Friday Debates + Our New Online ProgrammingOn this episode, the Urban MVMNT crew get together to discuss our newly announced license model that will allow us to expand the brand into other cities around the US - very exciting stuff!
We also touch on the Friday Instagram debates we've been posting and analyzing your feedback on those (hilarious) and finally we tease our newest offering that will be launching later this year.
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2021-02-2630 minWTF Gym TalkHow Urban MVMNT Delivers Fitness (Operationally) feat. IsaacIn another segment with the HBIC (Head Bitch In Charge) at Urban MVMNT - Sarah Isaac (aka Isaac)...we give a very transparent look as to how we handle one of the five functions of our business: DELIVERING our fitness service (from an operations standpoint).
We give a high-level overview of the client experience from the time they walk in, the importance of front desk staff, energy exchanges, on the floor coaching and more...
If you like what you're hearing and would be interested in learning how you can bring an Urban MVMNT location to yo...
2021-02-2632 minWTF Gym TalkHow Urban MVMNT Collects Monies, Efficiency + Productivity feat. IsaacIn another segment with the HBIC (Head Bitch In Charge) at Urban MVMNT - Sarah Isaac (aka Isaac)...we give a very transparent look as to how we handle one of the five functions of our business: COLLECTING MONIES, EFFICIENCY + PRODUCTIVITY.
We discuss the operational side of setting up draft dates, ACH vs. credit cards, handling failed payments, etc.
Additionally we dive into how we collect efficiency from our systems and productivity from our employees.
If you like what you're hearing and would be interested in learning how you can bring an Urban MVMN...
2021-02-1137 min
#SWEATLOCAL CLTHoneybear Bake Shop Turns COVID into CookiesDuring a time where the majority of the news and global happenings were on the hopeless and downtrodden side, Hannah Neville decided to let her circumstances or resources stop her from pursuing her passion.
So she changed her circumstances and became resourceful.
After years of a successful pastry chef career, Hannah found herself furloughed and wondering what would be next.
In this interview, she gives us a full account of how she started Honeybear, the obstacles that are still in her way as a young business owner and what's next for her cookie...
2021-01-2857 minWTF Gym TalkWhy We Don't Do Overhead Squats + Snatches At Urban MVMNT feat. DeuceIn a three part series with Urban MVMNT's HQ Programmer and Training Director, Deuce, we dive into three unique movements that are all the rage in the average competition driven, barbell-biased group fitness program...but we purposely decided to leave out of our methodology.
If anyone would like to come on the podcast to discuss or debate the relevancy of these movements...please send an email to deuce@wtfgymtalk.com and we'd love to jam!
2021-01-2519 minWTF Gym TalkWhy We Don't Do Handstand Pushups At Urban MVMNT feat. DeuceIn a three part series with Urban MVMNT's HQ Programmer and Training Director, Deuce, we dive into three unique movements that are all the rage in the average competition driven, barbell-biased group fitness program...but we purposely decided to leave out of our methodology.
If anyone would like to come on the podcast to discuss or debate the relevancy of these movements...please send an email to deuce@wtfgymtalk.com and we'd love to jam!
2021-01-2221 min
#SWEATLOCAL CLTCreating Your Own Career With @wheretoeatcharlotteMiranda Mounts is self-made.
Her story takes her from hustling as a server in the food industry to becoming one of the leading food bloggers/influencers in Charlotte.
We had the opportunity to sit down and get to know her backstory, the challenges associated with going 100% into your "side hustle" and some of the misconceptions that exist around the world of Instagram influencers.
If you're looking for amazing places to eat in Charlotte, follow @wheretoeatcharlotte on Instagram!
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2021-01-1649 minWTF Gym TalkHow Urban MVMNT Attracts Clients feat. IsaacIn another segment with the HBIC (Head Bitch In Charge) at Urban MVMNT - Sarah Isaac (aka. Isaac)...we give a very transparent look at how Urban MVMNT handles one of the five functions of our business: ATTRACTING NEW BUSINESS.
We share the guerrilla marketing strategies that have worked, those that failed and what we learned along the way.
Lots of great pieces here for you to steal and install at your own microgym.
Also, if you're liking what your hearing from the Urban MVMNT team and you'd like to o...
2021-01-1146 minWTF Gym TalkWhy Urban MVMNT Chose Tempo Training feat. DeuceEvery great microgym has a unique belief in fitness.
It's not the ingredients that are unique, but the recipe.
In this episode, Deuce (Head Coach at Urban MVMNT) and I jam on why we chose tempo training as the foundation for our entire training methodology.
2021-01-0435 minWTF Gym TalkOperations At Urban MVMNT Feat. IsaacWith the recent announcement of Urban MVMNT license model, I felt it was imperative to have my two main co-designers of the brand on the podcast to discuss how we look at operations, programming, marketing, HR + team development, and more.
On this episode we have Sarah Isaac (just call her Isaac), my senior ride-or-die to discuss how we view operations within Urban MVMNT at a high level.
Interested in opening up an Urban MVMNT location in your city? Let us know - remember, we are only offering ONE license PER CITY....so move your ass!
...
2021-01-0135 min
Care-Coach-Lead137 - Stu Brauer on How to Scale Your Gym with a Licensing ModelFor successful gym owners that want to scale their business beyond a single location, it's often not worth the risk of owning and taking on the overhead and stress of all of those additional locations.
After years of working towards a franchise model for his gym Urban Mvmnt, Stu Brauer just announced last week that he will be launching with a licensing model instead.
Most gym owners are familiar with the licensing model that CrossFit offers, where you pay between $500-$3000 annually to use the CrossFit name, but receive very little guidance on how to...
2020-12-2549 minWTF Gym TalkUrban MVMNT's Unique Belief In Fitness - Pt. 2In this episode I break down one of the three unique workout style we offer at Urban MVMNT - SPRINTS.
I talk about the origins of this workout, how we think about the dose response + client experience and more.
Remember - Urban MVMNT is now accepting applications for our license model here.
2020-12-2312 min#SWEATLOCAL CLTMcRibs and Marketing with Carly JimenezOn today's episode, Isaac + Deuce catch up with our of favorite member - Carly Jimenez.
Carly works for an advertising firm that contracts with McDonalds HQ - yes, she is literally apart of the machine that is trying to feed you Big Macs and McRib sandwiches, while we sit on the other side of the health + fitness line of scrimmage.
You'd think it would make for a controversial episode, but between Deuce's love for the McRib and Carly's love for fitness - I think you'll truly enjoy this episode.
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2020-12-1934 min
#SWEATLOCAL CLTPioneering Craft Seltzer in Charlotte with Summit SeltzerDuring the middle of the pandemic, Kristin Cagney had the amazing idea of becoming only 1 of 3 craft seltzer facilities in the United States.
COVID be dammed, she went to work and acquired an amazing team with Ben Quinones as the head seltzerer and Andrew Mayer as the manager.
Since opening up, even with strict COVID restrictions, they have surpassed their expectations and came on the podcast to discuss their origin story and where they see hard seltzer industry going in CLT.
Go check them out www.summitseltzer.com
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2020-12-0147 minWTF Gym TalkWhy I'm 100% Bought Into Urban MVMNT Way of Doing BusinessAs many of you know, I found CrossFit early in 2006, started a brick+mortar CrossFit affiliate in 2011 and after making enough money to buy commercial property in Charlotte, NC...I moved my gym and rebranded it as Urban MVMNT.
The goal was simple, take the played-out CrossFit model and make it better.
We improved the fitness offering, got rid of the intimidating stereotypes and redefined the client experience for a microgym.
Slap on some amazing branding and marketing and we have a fucking monster on our hands...and I couldn't be more proud o...
2020-11-2515 min
#SWEATLOCAL CLTSkiptown Barks Back At The PandemicWe jam with the founder of Skiptown, Meggie Williams. She walks us through her journey, from walking dogs to building a 24,000 pet epicenter in South End during the pandemic.
If you have a furry loved one that is in need of socializing, boarding or daycare - definitely check out Skiptown!
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2020-11-1334 min
#SWEATLOCAL CLTLIFT+MOVE: How To Place Conditioning Emphasis In Your WorkoutWe continue our deep analysis that we originally started in a recent blog post, where we let our members know exactly how to hit their LIFT+MOVE class workouts so they can prioritize conditioning.
Enjoy!
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2020-10-3029 min#SWEATLOCAL CLTHannah Oliveto's Journey To Becoming A Sports ReporterHannah Oliveto is a member here at Urban MVMNT and also a sports reporter for Charlotte WCCB. We asked Hannah to come in and let us learn more about the sports reporter world, how she got started in the industry and learned some inside stories of working with celebrity athletes.
Follow Hannah and her sports experiences @hannaholiveto
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2020-10-1432 min
#SWEATLOCAL CLTMeet The Ladies of Project Lean Nation (SouthEnd)Brantley Belk & Annaka Beatty are the dynamic duo that run the show at Project Lean Nation in South End, right across from Sycamore Brewery.
On this episode, we get to hear how the both arrived in this unique accessory to the fitness industry, their hot take on Charlotte's fast growth and what PLN has in store for the future.
Make sure to stop by to try out a their pre-made meals, shakes or get your In-Body scan!
@projectleannationclt
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2020-10-0743 min
#SWEATLOCAL CLTSmarter Growth with Sustain CharlotteWith all the controversy around the infrastructure (or lack thereof) within the Queen City as it relates to the growing population, we decided to consult with an expert.
Shanon Binns, founder of Sustain Charlotte came by the podcast to discuss what their non-profit organization is doing to work with the city to create a more sustainable growth plan.
They also have an awesome pivot to their annual Biketoberfest even this year, check it out.
To learn more about Sustain Charlotte, head over to www.sustaincharlotte.org or on Instagram @sustainclt
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2020-09-2329 min
#SWEATLOCAL CLTLIFT+MOVE: How To Place Strength Emphasis In Your WorkoutAs a more in-depth follow up to our recent blog article, the Urban MVMNT crew dives deep into how our you can personalize your workout inside of our LIFT+MOVE class for strength training.
We'll be following this episode up with one that teaches you how to place extra emphasis on conditioning soon!
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2020-09-1129 min
#SWEATLOCAL CLTStroke: From Axe Throwing to Miniature GolfKicking back off the podcast after a brief hiatus, we're excited to have Scott + Ashleigh Gadd with us - the owners of Stroke, a brand-new indoor putt putt and bar concept in Plaza Midwood.
We get to hear about their entrepreneurial journey going from owning a thriving axe throwing business to taking a stab the bar industry, all during the COVID pandemic.
If you haven't been to Stroke yet, grab your Hinge date or friends and book a tee time. They have an amazing socially distanced workflow that allows you embrace the nostalgia of miniature g...
2020-08-2154 minWTF Gym TalkFucking Up + OvercorrectingI recently had a rookie level fuckup at Urban MVMNT and I want to share my perspective on when your business fucks up and you have to overcorrect to remedy your relationship with the customer.
2020-08-0613 minWTF Gym TalkWest Kept Secret Shares The Secret To Staying NicheMarissa West create a new workout concept out of her garage that combined pilates, HIIT, boxing, cardio, etc...
A few years later, she met Heidi.
Together, these two women have taken the boutique fitness scene in Charlotte, NC by storm and created a cult-like following.
Their high-end, high-cost boutique workout experience has braved the pandemic of 2020 and they are currently moving into a larger, new facility.
The girls stopped by Urban MVMNT (my microgym in Charlotte, NC) and I got to know their background and how their brand has maintained such...
2020-07-271h 07WTF Gym TalkWhat's Your Brand's Belief In Fitness?So for everyone in the CrossFit realm, you fell in love with the belief in fitness that GG created.
Perfect. You found a match. You affiliated. The rest is history.
For those of you who went down the de-affiliating/rebranding route - my question to you is this..
What is your belief in fitness?
If your belief in fitness is an exact replica of your previous model, that's fine...as long as your 'rebrand' was meant to simply change the naming convention away from CrossFit.
But for those who...
2020-07-2314 minWTF Gym TalkMy Current Take on Facebook MarketingA simple yet informational rant on how I'm looking at Facebook advertising within the microgym industry and specifically for my own microgym - Urban MVMNT.
2020-07-0912 min
#SWEATLOCAL CLTWhere We Brunchin At? Talking With Chef Cordell Weathers About Building His Culinary Biz During COVIDChef Cordell Weathers didn't take the traditional route that most chefs pursue. He didn't attend culinary school or travel abroad to study native cuisines.
He's self taught and a natural at his craft.
His business has pivoted from catering events and hosting full brunches to online cooking classes that are selling out faster than he can host them.
We loved how down to earth and fun this guy was and we hope to collab with him for some catering events in the future!
@cookinwithcordell
@wherewebruncinat
@cordellscuisine
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2020-06-2538 min
#SWEATLOCAL CLTMaking CLT More Creative with BLK MKT CLTThe Urban MVMNT crew sat down with Sir Will + Dammit Wesley, owners of BLK MKT CLT, to talk about Charlotte's creative scene, the BLACK LIVES MATTER mural in Uptown and how to help our neighborhoods reclaim their culture amidst gentrification.
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2020-06-1454 min
The Ardent Fitness Podcast26. "You Shouldn't be Back Squatting," with Stu BrauerThis week, we have Stu Brauer of WTFGymTalk and Urban MVMNT on the show to talk about how fitness is evolving, and why it is important to always be evolving.🖥 | Ardent Fitness https://ardentfit.com 📫 | Ardent Fitness 208 Berg St, Algonquin, IL 60102 🗣 | Let’s Chat Phone: 847.890.9382 Email: team@ardentfit.com 📍 | Stay Social Instagram: https://www.instagram.com/ardent_fit/ Facebook: https://www.facebook.com/crossfitalgonquin
2020-06-0153 minWTF Gym TalkThe New COVID Floor Layout For Microgyms12 months ago I announced that I was going to be making a 'Pick Your Spot' model at Urban MVMNT (my microgym) and placing numbered, vinyl squares on the floor to create a new type of floor layout + higher operational capacity.
I was fucking ridiculed.
"You're insane. That's never going to work!"
"Why would you do that? It makes no sense."
Fast forward to COVID....
How ya like me now, fuckers?
2020-06-0110 minWTF Gym TalkBack to Business - What I'm Up To With The Future of Urban MVMNTAn insight into what's been going on in my mind regarding the future of Urban MVMNT, creating more rent roll income in my building, how we are going to franchise/license and just some other things that I'm working on now.
2020-05-1914 min
#SWEATLOCAL CLTCOVID Convos Feat. Rachael StrubleOur newest podcast segment in our newest normal, COVID Convos. We catch up with our beloved Urban MVMNT members to see how they are faring during the pandemic, what they've learned about themselves and what perspectives have they gained.
Thanks for listening and KEEP MVNG!
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2020-05-1627 min
Tribe Method: A Podcast For Gym OwnersEp #19 - Gym Reopening Playbook: Creating Your Plan For A Safe ReturnJoin industry leaders, Jason Khalipa from NCFIT and Stu Brauer from Urban MVMNT, as we look at our 3-phased approach to reopening your gym.
We're focused on the methodology of what decisions you should be focused on now to ensure a smooth and safe return to full capacity.
Learn what to know and how to be prepared for what you don't know.
2020-05-111h 11
#SWEATLOCAL CLTCOVID Convos Feat. David FloresOur newest podcast segment in our newest normal, COVID Convos. We catch up with our beloved Urban MVMNT members to see how they are faring during the pandemic, what they've learned about themselves and what perspectives have they gained.
Thanks for listening and KEEP MVNG!
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2020-05-0921 min
#SWEATLOCAL CLTCOVID Convos Feat. Robert FewellOur newest podcast segment in our newest normal, COVID Convos. We catch up with our beloved Urban MVMNT members to see how they are faring during the pandemic, what they've learned about themselves and what perspectives have they gained.
Thanks for listening and KEEP MVNG!
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2020-05-0926 min
The Fitness Founders PodcastStuart Brauer on Why Your Brand Needs to Engage Your Members Stuart Brauer always brings a lot of energy to every conversation about running a fitness business and we were happy to have him back on the show to talk about the current state of play in the fitness world. He is the owner of WTF Gym Talk, an all-round resource for those looking to grow a real fitness business. He is also the owner of Urban MVMNT, a fitness studio in Charlotte, North Carolina. Stuart talks to us about providing value for members when they go online, ways to keep your customers loyal and how to...
2020-04-3024 min
Tribe Method: A Podcast For Gym OwnersEp #17 - Jason Khalipa & Stuart Brauer - COVID-19 Business Response: Securing & Building Your GymJason Khalipa, owner of NCFIT, and Stuart Brauer, Owner of Urban MVMNT & WTF Gym Talk, join Triib to talk about the state of the boutique fitness world.
You'll learn what you can do today to protect your business while gaining clarity on 'what's next' with insights into cost-cutting, content, and community.
2020-04-2758 min
Tribe Method: A Podcast For Gym OwnersEp #15 - Stu Brauer - How To Create & Share Content w/ WTF Gym TalkAs part of our webinar series for our Enduring Coronavirus FB Group, we talked creating content, shooting & distributing video workouts for online classes, and engaging members w/ Stuart Brauer from WTF Gym Talk and Urban MVMNT.
See the full Gym Webinar Series (video version) on triib.com
2020-04-2744 min
#SWEATLOCAL CLTCOVID Convos Feat. Brian PorterOur newest podcast segment in our newest normal, COVID Convos. We catch up with our beloved Urban MVMNT members to see how they are faring during the pandemic, what they've learned about themselves and what perspectives have they gained.
Thanks for listening and KEEP MVNG!
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2020-04-2528 min
#SWEATLOCAL CLTCOVID Convos Feat. Jamie SebaalyOur newest podcast segment in our newest normal, COVID Convos. We catch up with our beloved Urban MVMNT members to see how they are faring during the pandemic, what they've learned about themselves and what perspectives have they gained.
Thanks for listening and KEEP MVNG!
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2020-04-2420 min
#SWEATLOCAL CLTHow To Write Your Own Workouts 101During this COVID shutdown of our facility, we've had many of you guys ask questions about how to start programming your own workouts. Some of you are truly interested in the methods and others are looking to add some personalization to your MVMNT Anywhere workouts we provide.
So we sat down and laid out a skeleton you can follow to create your own workouts. The video version of this is available for members inside of the Urban MVMNT app.
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2020-04-1132 min
#SWEATLOCAL CLTWhat's On Your COVID Netflix Playlist?The Urban MVMNT crew is back and bringing you a socially distant way to stay in touch with your fav coaches. Curious how many times Deuce has watched Tiger King already? Wondering what the ABC store experience is like during a pandemic? All this fun and more on today's podcast!
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2020-04-0429 min
#SWEATLOCAL CLTHow Urban MVMNT Is Handling COVID-19 So Your Fitness Routine Isn't InterruptedA real quick podcast for you guys to keep you up-to-date with how we plan on keeping you MVNG during the COVID-19 pandemic.
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2020-03-2312 minWTF Gym TalkHe Thought He Could Steal From Me And Get Away With It!Recently was tipped off that a microgym had downloaded and stolen marketing videos from Urban MVMNT and Alchemy 365, put their own logos and bumpers on them and were running them as their own.
Well, I just so happened to have my camera nearby and a few cocktails in me which turned what would have been a boring evening into a fun filled conversation with the lazy fucker resposible for the theivery.
Enjoy.
2020-03-1118 min#SWEATLOCAL CLTTour De Fried Chicken in CLT with Mike UralThe boys go on a tour of fried chicken sandwiches in CLT and get to know long-time member, Mike Ural, a lot better.
In what is our longest podcast to date, we think you guys are going to really enjoy this mobile-podcast episode.
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2020-03-0858 min
#SWEATLOCAL CLTCoach Isaac Is Back (Not Really) + The New Upgrades At Urban MVMNTSo for those of you who haven't had a chance to meet Sarah Isaac, our long time General Manger, this is going to be a solid idea as to what you have to look forward to when she returns.
Isaac has been on maternity leave with her newborn daughter, Rivera and we wanted to catch up to see how life as has been and bring her up to speed on some of the things that have changed at Urban MVMNT.
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2020-02-2939 min
#SWEATLOCAL CLTGrowing Up Raisin' Hell & Praisin' Dale with Leighanne MasonLeighanne is originally from the dirty ROC (Rochester, NY for those of you not in the know), but has resided in Mooresville for a large chunk of her life.
After trying out the lazy beach life of Wilmington, NC - she found herself looking for more hustle + bustle and ended up in the Queen City.
A pediatric nurse and passionate fitnesser (that's def. a word), Leighann brings an awesome interview in this weeks podcast that I think you're going to enjoy.
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2020-02-2247 min#SWEATLOCAL CLTSaving Old People & Treating Injuries With Julie Brauer DPTYou can find Julie working out in our LIFT+MOVE classes on a regular basis.
She can also be found running through the streets of Uptown and saving old people who fall at Jeni's Ice Cream.
We asked Julie to come on the show to talk about why she opts to do a little bit of everything fitness wise in CLT, why you shouldn't talk to her in the middle of her workout and how she can help save you lots of money by keeping your parents + grandparents out of a nursing home.
2020-02-0841 min#SWEATLOCAL CLTJenna Colkitt: A Transplant Milleniall in the CLT Fitness Scene...Say What?!?Jenna is from Philly - the city of brotherly love.
And crazy obnoxious football fans.
But she doesn't fall in that category. Jenna's life took her a different route...corporate marketing that lead her to CLT and then the realization that she had a passion for the fitness industry.
She went to work for the local Charlotte sensation SweatNET, coaches our AM classes at Urban MVMNT and is also a trainer at F45.
We cut it up with Jeanna and get an insiders perspective to the fitness scene in Charlotte, what w...
2020-02-0142 minWTF Gym TalkA Deep Dive Into The NEW Marketing Funnel For MicrogymsIf you're not able to attend my One Day Biz Seminar in Boston, MA on Feb 22nd - you're missing out. But I wanted to at least give you a sneakpeek as to what I think you guys need to know about this new (not really new...just updated and better than what you're currently using) marketing funnel that we've used at Urban MVMNT to have the best sales quarter of our existence...
And no, this is not limited to my gym's success. I work with anywhere from 40-60 microgyms per month and have installed the same styl...
2020-01-2813 min
#SWEATLOCAL CLTMike Moulton: Flipping Houses + Crushing Assault BikesMike has been a member at Urban MVMNT for 6 years now here's a few of the things we've learned about him over the years:
1. He's had great success in various aspects of the residential home marketing here in CLT
2. Jeanne (his wife) is a complete badass
3. All ski ergs, assault bikes and rowers need to fear for their life when Mike gets on there during a SPRINT workout
We sat down with Mike to get his story, talk the residential house buying scene as it stands in Charlotte an...
2020-01-2538 min
#SWEATLOCAL CLTStop Listening To Your Co-Worker Karen's Diet AdviceMatt Dengler is a local CLT entrepreneur who has seen some serious success with his nutrition company startup - RxRD.
Matt is a registered dietician in both NC + SC and is currently the only local RD signed to Orangetheory Fitness to provide nutritional lectures and services to their members.
He's also the preferred nutrition solution for Urban MVMNT as well.
We had Matt on the podcast to jam on nutrition obviously, but we wanted to get the inside scoop too -
What does make pig out on when he's had one t...
2020-01-1838 min
#SWEATLOCAL CLTWhen Mountain Biking Meets Urban MVMNT with Marc HendersonMarc Henderson is a lot of things - tall, charismatic, fit, intelligent...the list goes on
One thing Marc is not - immune to the random injuries that happen to fitness enthusiasts.
After suffering an achilles injury before joining Urban MVMNT, Marc was concerned that his mountain biking and love for strength training days were over.
Deuce and I jam with Marc on how he ended up joining what's probably the best workout in CLT and we get deep into workout design and the elements that make up a great workout.
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2020-01-1139 minWTF Gym TalkBranding With Boris - Ep. 01A new monthly segment that I'll be co-hosting with Boris Kezic, founder of Metcon Creative (the branding firm I've used to help add extensive branding assets to Urban MVMNT as we continue our re-branding journey).
On this first episode we get balls deep into some of the common issues we see with microgym owners as they start the rebranding process and talk about some of our favorite sources of inspiration for branding.
2020-01-081h 03
#SWEATLOCAL CLTDan Burdi Is All In on South End with The Mill Co-WorkingDan Burdi is important for two reasons.
1) He's one of Sarah's only friends that she's proven to exist
2) He's an accomplished entrepreneur who amidst several of his successful businesses, decided to create a boutique co-working space in the heart of South End.
Dan sits down with the Urban crew and discusses why he decided to open up a smaller, more intimate style co-working space when it seems that the industry giants like WeWork are consuming all the limelight.
He's also very well versed in the city dynamics of Charlotte and shares p...
2019-12-2938 min
#SWEATLOCAL CLTEvelyn Henson and Adding Color To The WorldYou may not instantly recognize the name Evelyn Henson, but if you live in Charlotte and have frequented popular spots like Jenni's Ice Cream, then you've seen her popular #confettiheartswall that is a CLT Instagram pic must have. While her mural has given her local notaritiey here in the Queen City, her work can be found in Glamour, Redbook, People, Domino and more.
To learn more about Evelyn's work and maybe pick up a last minute gift idea for the art lover in your life, check out her website www.evelynhenson.com
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2019-12-2218 minWTF Gym TalkAn Interview With A Coach That Quit My Gym When I RebrandedShannon Kennedy is a badass female, amazing gymnastics coach, a good friend and FORMER employee of CrossFit SouthEnd.
The title of this podcast is def. riding the clickbait wave but not really.
Shannon ran the gymnastics program at CFSE and when we made our move to rebrand to Urban MVMNT, specialty classes like Olympic Weightlifting, gymnastics, endurance, etc were not a part of that vision.
So all the SME coaches went buh-bye.
In most cases, this becomes a dramatic exit and dissolution of friendships and certainly business relationships.
But not...
2019-12-181h 06WTF Gym TalkI Like Movements That Are Simple, Yet EffectiveI've had some microgym owners reach out about what exactly we've changed regarding the movement selection we prescribe at Urban MVMNT so I figured I'd share a bit.
2019-12-1112 min
#SWEATLOCAL CLTNaming Isaac's Baby + Deuce Breaks Down Workout ProgrammingNo guest this week on the podcast so the Urban MVMNT crew just went back and forth on several different topics ranging from Isaac's baby's mystery name, our RESET Series that we are currently offering to new members and Deuce breaks down some of the inner workings of his brain when writing your favorite workouts.
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2019-12-0833 min
#SWEATLOCAL CLTGrant Aarons, founder of Eight + Sand - The Difference Quality Bread MakesYou may have heard of a new breakfast and lunch spot that opened up in South End recently.
They have an impressive coffee lineup, amazing outdoor patio and extensive tap beer selection.
Their food is locally sourced and the bread is all made on-site.
The founder, Grant Aarons, gave the Urban MVMNT crew a full tour of their new location and sat down to explain how a guy who got his reputation for his amazing pizza restaurant (Inizio Pizza for example), found his way into this new concept.
https://eightandsandkitchen.com/...
2019-11-2434 min
#SWEATLOCAL CLTMegan Phillips On Chasing Financial Independence + Living VeganMegan Phillips has been a member for coming up on 3 years.
If you don't recognize her name, then you'd would def. recognize her friendly smile and awesome personality as she also works the front desk during the evening classes on Tuesday nights.
We asked Megan to sit down and tell us a bit about her story, not so much the fitness side, but a few other areas of her life that extremely interesting....like her and her husband working their way to be able to retire by 40 yrs old, building a tiny home on their p...
2019-11-1032 min
#SWEATLOCAL CLTNoble Smoke + The New Joker Movie + Lots of FunniesIsaac, Deuce and Stu hit up the newest BBQ joint in Charlotte - Noble Smoke.
Located in the Wesley Heights neighborhood, which is been quickly on the rise the last several years, this spot is an absolute must for any real BBQ fans.
Deuce skools Stu on the differences b/t the origins of NC & SC barbecue sauce while Isaac continuously chews gum in the background. It's a hoot.
We discuss the new Joker movie and some of the concerns around it's release (Isaac still hasn't seen it yet so don't ruin it), St...
2019-11-0327 min
#SWEATLOCAL CLTIsaac + Deuce Share Their Fitness StoryWe all have an origin story as to how we got to where we are today.
And some of us have podcasts that you under prepare for so you have to create filler content for the week's upload.
That's what this was - we didn't have much to jam on so Isaac, Deuce and Stu got together and Stu interviews Isaac and Deuce as to how they got started working in the fitness industry, their sports background and other random musings.
Hope you guys like getting to know your Urban MVMNT team better! ...
2019-10-2035 min
#SWEATLOCAL CLTMark Madara + The Evolution of Urban MVMNT from the Member PerspectiveMark Madara has logged over 800+ workouts with us dating back to 2105. He's a staple in our 5:30am class, loves participating in Spartan Races and has gone to more Dave Matthews Band concerts than most people alive (at leave more than anyone we've ever known).
But Mark's tenure not only comes with us developing a great relationship with this guy, but he is able to bring a unique perspective since he has witness our evolution as fitness brand here in CLT.
I think you'll find his insight really interesting and the banter between him and Deuce i...
2019-10-1334 minWTF Gym TalkBranding Against Other BrandsBack in 2006 I had a hard time explaining what CrossFit was to people.
As time went on, other brands emerged like P90X and Insanity - the best selling at home fitness DVD series to date.
So I would brand against those brands...
"Well CrossFit is just like P90X, except it's blah blah blah...."
It's a marketing tactic that companies have been using forever - comparing yourself to your competitor and emphasizing your pros vs their cons.
Now while this is a tactic, it is c...
2019-10-0914 minWTF Gym TalkClay Ferrer x RigQuipmentClay has been on my podcast before. He's even come down to Urban MVMNT to meet in person and talk shop.
So when I decided to put on the SELF MADE SUMMIT and wanted to find companies to partner with, Clay and his team were a no-brainer.
For a microgym looking to rebrand, you may need some extra cash for upfitting, equipment, etc - this is where RigQuipment comes in.
www.rigquipment.com
www.fitprofitplanner.com
2019-10-0728 min
#SWEATLOCAL CLTBetty Burns Is 60 Years Young With 450+ Workouts CompletedBetty Burns is a staple in our 6:30am class for the past 6 years. And around this time each year, she holds an annual fundraiser at NODA Brewery called Betty Bash.
This event was created to aid the JDRF (Juvenile Diabetes Research Foundation) in which she is extremely passionate about ever since her nephew (and also an Urban MVMNT member before he left for college) was diagnosed with Type 1 diabetes.
We really enjoyed the chance to get to know Betty a bit more, learn about her 100 mile bikes rides for JDRF and her potential half marathon in...
2019-10-0626 minWTF Gym TalkBoris Kezic x Metcon CreativeSo if you've been paying attention to my VLOG on YouTube, you'll notice that I've been dropping hints as to my work with a company to complete the rebranding process for Urban MVMNT.
This is my interview with Boris, owner of Metcon Creative who has an extensive brand design background and has recently been a wrecking ball in the fitness industry by working with OPEX on their rebranding and will be at the helm of Urban MVMNT's.
Excited for you guys to hear Boris biggest critiques of my brand and how he plans to make it...
2019-10-0453 min
#SWEATLOCAL CLTOptimist Hall + Why We Do Pullups The Way We DoOptimist Hall is an amazing new addition the CLT scene that has rehabbed an old textile mill into an expansive food court on the north side of the city. It also shares space with Duke Energy's new R&D office which we received an impromptu tour from our good friend and former member, Chandrajeet Pawar.
On the second half of this episode we deep dive into pullups - the 4 stages of modifying we have and enforce - why we do these 4 and some of the biggest issues our members encounter when trying to either get their first pu...
2019-09-2924 min
#SWEATLOCAL CLTJohn Cassidy & Our New Friends At Mugshots CoffeeJohn Cassidy is a jack of a trades - but his specialty craft is craft coffee.
He founded Mountain Ground coffee roasters and has expanded his vision for the perfect cup of coffee across the country - including 3 Charlotte locations with his LoSo location inside of Urban MVMNT being the most recent expansion.
John is a fun guy and we have some good laughs goofing around on this podcast. Definitely swing by and grab a cup from the Mugshots crew next time you're in LoSo!
Mugshots Facebook
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2019-09-2227 minWTF Gym TalkJoe Tebaldi x The Rebranding Guru You NeedYou know Joe.
He's the founder of the most effective website + CRM platform on the market with www.flexx.co/wtf and he's also one of my branding + marketing coaches for Urban MVMNT.
I invited Joe to be apart of the SELF MADE SUMMIT because while he has never owned a gym himself, he understand how to take a new brand and make it come alive in a digital world.
If you haven't grabbed tickets yet for the SELF MADE SUMMIT - you better hurry your ass up before they are all sold ou...
2019-09-0932 min
#SWEATLOCAL CLTCraig Barbour, founder Roots Cafe - From Food Truck to Cafe In SouthEndCraig Barbour is the founder of Roots - formerly a food truck - and has grown the business into an amazing cafe, tucked away in SouthEnd - serving up amazing dishes and providing the SouthEnd/Dilworth neighborhood an awesome place to for breakfast + lunch.
We reviewed Roots Cafe in our previous episode and wanted to have the man behind the curtain tell his very grassroots business story with us and what else Roots Cafe has in store in 2020 and beyond.
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2019-09-0836 min
#SWEATLOCAL CLTRoots Cafe is Delicious + We Debate the Growth in CLTThe Urban MVMNT crew went down to a hidden gem in South End - Roots Cafe. An awesome breakfast/lunch spot tucked back off of South Blvd. We also jam on the explosive growth that the city of Charlotte has seen over the past 10 years and whether the good outweighs the bad...
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2019-09-0832 min
#SWEATLOCAL CLTDr. Amanda White - Small, But MightyAmanda White is a doctor, a wife, a former karate master sensai, an overall awesome human and we've had the pleasure of her being a member here at Urban MVMNT for 3 years now.
We asked Amanda on the podcast to chop it up with us about how she got into fitness, how she manages a very busy schedule and still finds time to workout and what test during MVNG DAY she is most looking forward to....Enjoy!
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2019-09-0134 min
#SWEATLOCAL CLTSpartan Races, Fantasy Oscars and Sprints vs. Builds vs. GrindsIn today's episode...
- congrats to UM member, Mark Madara on his awesome finish in back-to-back Spartan Races
- Isaac reveals how much of a nerd she is
- Deuce breaks down the different dose responses we deliver in our LIFT+MOVE class
- and more...
Urban MVMNT is a boutique fitness facility in Charlotte, NC - and while we obviously do the workout thing really well...we are obsessed with our hood.
We'll be covering local happenings, new food + drink spots that are o...
2019-08-1824 min
Underground Playground Podcast - Listen UP!Listen UP! #26 - Stuart BrauerIn this episode, we chat with Stu from WTF Gym Talk and owner of Urban Mvmnt in Charlotte NC about how entrepreneurs/gym owners can initiate and maximize content creation to increase awareness and brand recognition, all while being a "busy owner who doesn't know how...yet"
Some of the topics:
STEALING IDEAS AND MAKING THEM YOUR OWN
FACEBOOK ADS STRATEGIES
CREATING BRAND AWARENESS
CONTENT WITH NO EXPECTATIONS?
OUTSIDE EVENTS MARKETING
IS AUDIO THE NEW KING?
STARTING YOUR OWN PODCAST
And...
2019-08-1427 min
#SWEATLOCAL CLTPullups, Snooze Eatery & CLT NutritionIn today's episode...
- a quick intro as to why this podcast was created and what we hope to accomplish
- review of our 12 week pullup challenge at Urban MVMNT
- a review of the new Snooze Eatery in Plaza Midwood + nutritional discussion based on their menu items
- CLT Nutrition is the newest shake + tea spot in Charlotte and they're located right around the corner
Urban MVMNT is a boutique fitness facility in Charlotte, NC - and while we obviously do the workout thing really wel...
2019-08-0823 minWTF Gym TalkShooting the Shit with Copper City CrossFitRecently had one of the owners of Copper City CrossFit, Tara Callaghan, stop by Urban MVMNT while she was in Charlotte. Awesome discussion on all things microgym ownership related!
2019-07-1924 min
Barbell ShruggedEverything You Need to Know About Creating Content w/ Stuart Brower. Business of FitnessStuart Brauer is a 15-year student of strength and conditioning, and he was fortunate to find CrossFit in 2006; his journey consists of humble beginnings,making three figures and running park workouts to owning a million-dollar gym—Urban MVMNT.In 2015, his gym business was self-sustaining so he ventured into helping other micro-gym owners and built the media handle WTF Gym Talkto help provide solutions for the WTF!#%! moments we all have in our business. Today Jason sits down with Stuart Brauer (Stu) to lay out tangible toolsgym owners and business owners alike can use to boost their engagement. Ha...
2019-07-1535 min
NXT GEN MVMNTWhat Everyone Doesn't See When Growing a New Company - Chapter 15 with Quentin AllumsQuentin Allums, also known as #JustQ is a force to be reckoned with in the creative community.
As a top voice with how he's built his brand around story-telling, this became the birth of Urban Misfit Ventures, a branding collective Q founded with his fellowmen that is becoming an emerging pioneer in Milwaukee and nationwide.
Where at one point, he was struggling to make rent and live by to now becoming one of the go-to people showing brands how to effectively tell their story, creating quality content and more importantly, creating a powerful and engaging co...
2019-06-1624 min
The Defiance_ Ventures Podcast#1-Stu Brauer-UrbanMvmnt and WTF Gym TalkIn the first episode of the Defiance Podcast, John interviews Stu Brauer, owner of Urban Mvmnt and WTFGymTalk. John and Stu discuss fitness, Crossfit, and the future of micro gyms. For anyone looking to start a business based on their passion, Stu is an inspirational story and someone they should follow on social media:
WTF Gym Talk: www: https://www.wtfgymtalk.com/
Instagram: https://www.instagram.com/wtfgymtalk/
Facebook: https://www.facebook.com/WTFGYMTALK/
Urban MVMNT: www: https://www.urbanmvmnt.com/
Instagram: https://www.instagram.com/urbanmvm...
2019-04-191h 49WTF Gym TalkJammin' With Joe - ep. 06How many dead people still have accounts on social media?
Are graveyards really a wise utilization of our precious land resources?
Why the new homepage on Urban MVMNT is fucking dope and genius.
Did I just get lucky with having CrossFit + SouthEnd at the right place at the right time???
2019-03-151h 14WTF Gym TalkZach Scarboro x Orange Theory FitnessZach is head trainer at Orange Theory Fitness. He works in the location less than a mile down the road from my microgym, Urban MVMNT.
Some would say that Zach and I are direct competitors and even enemies from a business standpoint.
But that couldn't be further from the truth.
Zach has even referred high end personal training clients to my business and coached my wife at her first OTF class (yes, she has a membership there too).
This podcast will be great for owners & trainers alike - especially trainers who ar...
2019-02-121h 14WTF Gym TalkMy Advice To A Growing GymOne of my favorite interactions with microgym owners is having them on-site at Urban MVMNT. I get a chance to share what we've created here and then I get to learn about where that gym came from, where it is now and where it wants to go.
Recently, Sean Eaton, owner of Crossfit Core Fitness, came through and we got to jam on the entire spectrum of scaling a gym, implementing PT First, continuing ed for coaches and more.
2018-11-081h 09WTF Gym TalkOutsourcing Marketing + Starting A Garage GymDetour Athletics and Frazier Fitness LLC dropped a few questions, so I figured I'd make time during lunch to answer them.
"Do you outsource your marketing for Urban MVMNT?"
"Should I puruse a garage gym or go straight for brick + mortar?"
Thanks for the questions fellas.
2018-08-2508 minWTF Gym TalkClayton Ferrer, Rigquipment FinanceMoney.
We all need it to start our business. When we get some, we typically spend it. Which means we need more.
Clayton Ferrer, owner of Rigquipment Finance flew down to Charlotte, NC to kick it with me at Urban MVMNT and jam on the financial side of the microgym industry.
His company lends money to gyms + studios who need it...who can show they are going to use it wisely and pay it back. Equipment, interior design upfits, etc.
I highly recommend taking a listen as we jam on the typical boring aspect of business (the math) in a...
2018-08-011h 14
The One More Rep PodcastBonus Episode: Interview with Stu BrauerBonus Episode: Interview With Stu Brauer
In this weeks Bonus Episode, Mo and Bro have a candid conversation with Stu Brauer of WTF Gym talk. Stu shares his feelings on how to make a CrossFit Gym Successful, the art of hustle and how being a ginger and a Cleveland Browns fan have taught him to be a resilient human being.
Shout Outs:
WTF Gymtalk
Urban Mvmnt
CrossFit Middle Tennessee
John Swanson
2018-07-1853 min