Vanessa Severiano - Podcast Details

Shows

The Business Side Of Fitness Episode 140: The huge business opportunity you may be missing with Jonathan FreemanThe anti-aging market sure is huge right now. Is your business missing out? Doesn’t it blow your mind to think of how much money people invest into botox, fillers, plastic surgery and more to look younger? (p.s. no judgements here) But what about… feeling better? Fitness and wellness is the true bio-hack to ant-aging, right? Today on The Business Side of Fitness, Jonathan Freeman, the Founder and CEO of Club Active, a chain of fitness clubs dedicated to the 50+ over population shares how he’s changing the way we age.

2022-06-2035 min

The Business Side Of Fitness Episode 139 - How to build a business with staying power with Rab ShanablehHow many businesses were made during the pandemic, but won’t survive another year? Time will tell who is built to last and who isn’t. Today, on The Business Side of Fitness Podcast, Rab Shanableh, Co-Founder & CEO of OxeFit pulls back the curtain to bring us behind the scenes. He shares: -Leveraging science to help athletes and every day people perform better -How the technology minimizes injuries for users -The thought process behind integrating multiple modalities in one piece of equipment -Why is OxeFit is uniquely positioned for s...

2022-06-1333 min

The Business Side Of Fitness Episode 138 - Having the courage to niche down with Rachel Katzman and Julie CartwrightWe’ve all heard the saying “the riches are in the niches”, yet niching down can be scarier than it seems. What about the revenue opportunities we’re leaving on the table? Let’s face it…FOMO stops a lot of business leaders from making bold decisions. Ultimately, when we think this way, what we’re really missing out on is our edge; the chance to craft messaging that deeply resonates with the client we best serve. Rachel Katzman, Co-Founder and Julie Cartwright, President of P.volve know all about blazing a trail in the...

2022-06-0639 min

The Business Side Of Fitness Episode 137 - The powerful impact intangibles have on profit with Amber MartinezDoes company culture impact profitability? Even though it may be difficult to quantify, Amber Martinez, COO of Pound believes there is a direct correlation between people and profits and I have to agree with her! Today on The Business Side of Fitness podcast, Amber drops 2+ decades worth of fitness business knowledge on us including: Her favorite acronym: REPS: relationships, experiences, processes, and success metrics Building a reputation as “the fixer” Tips for organizations that are struggling with the Great Resignation Mastering the customer AND employee journey -Plus, so much more! Listen to t...

2022-05-3043 min

The Business Side Of Fitness Episode 136 - Continuing to learn and grow as a fitness professional with Amy Boone ThompsonAmy Boone Thompson, Owner & CEO of IDEA Health & Fitness says it best, “Every fitness professional needs to hone their business skills.” Yes, we do! The learning process never ends! To advance in business we need to: - Surround ourselves with people who elevate and inspire us - Invest in continuing education - Network with peers & mentors in our field Today on The Business Side of Fitness podcast, Amy shares the story of her career, along with numerous actionable tips on leadership, longevity in our industry and t...

2022-05-2234 min

The Business Side Of Fitness Episode 135 - What you need to know about scaling a fitness business in 2022 with Pete Moore“Real businesses in the coming years are going to be franchise businesses that have strong sales and marketing, have systems in place and are part of a larger entity, because I think you have an advantage in that. And they're gonna have unit economics that continue to be replicated.” Pete Moore, Founder and Managing Partner of Integrity Square puts it all out there on todays episode of The Business Side of Fitness podcast. He drops so many gems in this conversation, you might need to listen twice! We’re talking about…. - The variety of deals he’s been involved in all the...

2022-04-1843 min

The Business Side Of Fitness Episode 134 - Improving retention by helping people understand data with Jason MooreDo you roll your eyes when you hear the word “personalization”? I’m kind of over it since a lot of what’s passed off as personalization is not in fact personalized, but more of an algorithm at play. As a marketer, I get that this buzzword is a way to get attention in today's market. After chatting with Jason Moore, CEO & Founder of Spren, it’s clear that he and his team really get it. They’re helping the everyday person decipher data (from wearables and smartphone cameras) and most importantly taking action on that data....

2022-04-1143 min

The Business Side Of Fitness Episode 133 - Unpacking the fitness metaverse with Andy HallAm I the only one that feels lost when it comes to the Metaverse, NFTs & Web 3.0? Honestly, I have been pushing off learning more about this “new world” because it felt like the future…something I can learn about in a few years, but it turns out the future is NOW. I tapped into expert Andy Hall, Head of Commercial at OliveX where he and his team are building the fitness metaverse to learn more. Check out today's episode of The Business Side of Fitness podcast to learn the following from Andy: -The...

2022-04-0435 min

The Business Side Of Fitness Episode 132 - Women in FitTech with Laura MunkholmOur lives are shaped by our everyday habits. This is commonly known, but are we using behavioral psychology to really move the needle in the business of fitness and wellness? Today on The Business Side of Fitness Podcast, Laura Munkholm, Co-Founder and President of Walla shares how she’s using personality typology to help studios retain their clients and more. Tune into this episode to learn: -The biggest surprise Laura came across when launching Walla -Why businesses continue to rely on antiquated legacy software -Breaking the glass ce...

2022-03-2837 min

The Business Side Of Fitness Episode 131 - Modern sales and marketing for fitness clubs with Alan LeachA truly skilled salesperson makes it look easy. They are the kind of person that seems totally at ease and watching them interact with people is like poetry in motion. It’s true artistry. They just always seem to close the sale, but… how?! Sales and marketing is the fuel that drives the machine of every business including yours, yet marketers and salespeople don’t necessarily have the reputation of being the most loved people on their teams. Am I right or am I right? Today on The Business Side of Fitness podcast, Alan Leach, CEO of Westwood Club dives into t...

2022-03-2154 min

The Business Side Of Fitness Episode 130 - Sales mastery for fitness and wellness professionalsGrowth comes from stepping outside of your comfort zone and today I’m trying something I’ve never done before…. Surprise, surprise. Today’s episode of The Business Side of Fitness is a solo episode where I’m taking a deep dive into all things SALES in the context of fitness and wellness. If you’re in the business of fitness and or wellness, this episode is a must listen for YOU to look at sales in a whole new way. Buckle up because we’re covering: Reframing our mindset around sales Breaking the ic...

2022-03-1435 min

The Business Side Of Fitness Episode 129 - A new way to improve customer retention with Aaron De JongRetention is the name of the game. Once we’ve acquired a client, we’ve got to have a strategy to hold on to that client. A tight onboarding process gets things started off, but we’ve got to continue to deliver value to increase the lifetime value of each client. Aaron de Jong, Founder & CEO of movr had developed a great tool for connected fitness companies to improve retention. Today, on the podcast, Aaron shares his thoughts on: -Contributing factors that lead to his radically different approach to fitness -The...

2022-03-0740 min

The Business Side Of Fitness Episode 128 - The risks and rewards of entrepreneurship with Kirt DebiqueJust because something is available on the internet doesn’t mean it’s free for us to use any way we want. An example of this is music. We wouldn’t want someone swiping our proprietary workout videos to use for their gain, BUT…. We do this to musical artists all the time when we use their music in our offerings. Lots of us aren’t even aware of the legal implications of music licensing. I wasn’t! It’s complicated! Today on The Business Side of Fitness, Kurt Debique, CEO an...

2022-02-2831 min

The Business Side Of Fitness Episode 127 - The missing link for the fitness industry with Josh RiderHow many times have you heard the phrase, “you can’t out train a bad diet”? Probably a million or more. Some people never achieve the results they're looking for. It’s not the fitness facilities fault. There’s a missing link. That missing link is nutrition. You’re probably nodding your head because you knew that already. Why then are fitness and nutrition typically siloed into different offerings when we know these are two foundational pillars of health and wellbeing? Josh Rider, Chief Revenue Officer for Y...

2022-02-2132 min

The Business Side Of Fitness Episode 126 - Reaching new audiences with Taylor and Justin NorrisIs the fitness industry really innovating or just creating multiple versions of the same offering? How can we, as an industry, inspire more people to move their bodies? One way to reach and resonate with new audiences is to explore different concepts AND messaging. LIT Method, founded by husband and wife team Justin and Taylor Norris is doing just that. Their low-impact training concept has grown by “building bodies, not breaking them”. On today's episode of The Business Side of Fitness we chat about: -How the experience has evolved since...

2022-02-1430 min

The Business Side Of Fitness Episode 125 - How to be influential with Dr. Robin BDo you want to learn how to increase your influence? Today on The Business Side of Fitness, Dr. Robin B., pharmacist, influencer, and entrepreneur teaches us a thing or two about becoming influential. She shares: How she built her personal brand How her marketing prowess was received by her fellow pharmacists Which came first - the products or audience Why playbook was the right partner for her fitness app Check out the full episode to learn more from Dr. Robin B by visiting: https://www.vanessaseveriano.com/podcast ABOUT THE HOST V...

2022-02-0727 min

The Business Side Of Fitness Episode 124: Mastering Time Management with Shannon FableDo you ever feel like there’s not enough time to accomplish everything you need to get done? If so, you aren’t alone. I’m right there with you. Between tackling work projects (let’s face it- they never end!) and mom duties- there’s not much left and balance is something many of us are left chasing. We’re desperately striving, but never arriving. Today on The Business Side of Fitness podcast, Business Development Consultant, Shannon Fable is sharing her top tips on time management. She shares...

2022-01-3139 min

The Business Side Of Fitness Episode 123 - Everything you need to know about strategic partnerships with Jason CroweEveryone knows that partnerships are a great way to advance in business, but HOW do we even start? Creating a truly valuable and mutually beneficial business partnership seems like mission impossible yet in an age where it’s becoming increasingly more challenging to get in front of potential customers, partnerships are becoming more valuable than ever before. Today, on The Business Side of Fitness podcast, Jason Crowe, Vice President of Partnerships and Business Development at Precision Nutrition unpacks what it really takes to develop a partnership that works. Tune into to discover: ...

2022-01-2442 min

The Business Side Of Fitness Episode 122 - Building a business where everyone wins with Matt SpettelThe fitness industry isn’t what it used to be. Do you agree? There’s been a major power shift. Consumers and employees are now calling the shots. Businesses that embrace the change are shining while others are… reluctantly adapting. Today on The Business SIde of Fitness Podcast, Matt Spettel shares how he’s doing things differently as Co-Founder and CEO of CoPilot: trainers are salaried vs the more common - hourly compensation. education is a top priority for staff Matt also shares: - H...

2022-01-1732 min

The Business Side Of Fitness Episode 121 - Tips to attract and retain staff with Sean GagnonSo, you want to build a business in the fitness industry? It’s all about the people. People create experiences. People bring brands to life. Having staying power in this field isn’t easy. You’ve got to constantly innovate, evolve and find a team who believes in the same mission. That’s really the key. Today on The Business Side of Fitness Podcast, Sean Gagnon, CEO of The Abs Company shares the secrets behind attracting and retaining top tier talent. In this episode, the 25 year fitness industry veteran also shares: -What...

2022-01-1039 min

The Business Side Of Fitness Episode 120 - What you should really know about building a brand with Shaun GroveHow should brands evolve as they scale? Today on The Business Side of Fitness, Shaun Grove, President of Rumble Franchising shares how he’s growing the brand in 2022 and beyond. From Playing pro-ball to law school, joining the FBI and spearheading global franchise brands, Shaun has quite the interesting story to tell! Get ready to learn: -What it was about Rumble that made it the right fit for the Xponential portfolio of companies -The biggest change that’s been made to the brand (to make it repeatable) -Their strategy for i...

2022-01-0334 min

The Business Side Of Fitness Episode 119 - Two big things to think about when it comes to corporate wellness with Brad DieterIs corporate wellness the solution employers need for their recruitment and retention problems? Today on The Business Side of Fitness Podcast, Brad Dieter COO of Macros Inc & Director of Science at Harness Biotechnology and I go down the rabbit hole on the topic of corporate wellness and much more! Listen in to this episode to hear Brad cover: -Why fitness & nutrition are commonly kept in different silos -Why nutrition is the toughest part of the health matrix to tackle -Misconceptions about nutrition and activity -Work environments and...

2021-12-2733 min

The Business Side Of Fitness Episode 118 - Building strategic distribution relationships to boost global expansion with Stefan SillnerDominating the domestic market is one thing. Global expansion is quite another. Don’t all brands want to expand globally? But HOW is this achieved? Partnering with the right people is key. Today, on The Business Side of Fitness Podcast, we sit down with Stefan Sillner, Global Business Development Consultant. Stefan supports businesses as they enter new markets. CLMBR, Hygear, A-champs and Fit Tech Company are some of the brands he’s currently working with. Get ready to learn about: - Building strategic distribution relationships to boost sales

2021-12-2042 min

The Business Side Of Fitness Episode 117 - The four step process to educating people with Greg MauerDo you know the difference between coaching and training? Truthfully, I have used these words interchangeably, but they are in fact, not the same. Today, on The Business Side of Fitness Podcast, Greg Maurer, VP of Fitness and Education - Workout Anytime Franchising takes us to school by breaking down the difference between coaching and training and so much more including:. - Key pillars to successful leadership (30+ years of experience taught him a thing or two!) - The value of customization and connection in our businesses - The commonalities i...

2021-12-1348 min

The Business Side Of Fitness Episode 116 - How to grow in business using systems and strategy with Regan StokesSometimes passion, talent and skills just aren’t enough to make it in business. Add in systems and strategy and now we’re talking… Today on The Business Side of Fitness Podcast, we chat with Regan Stokes, President of Purre Barre. In this episode, Regan opens up about: The correlation between a strong business infrastructure and success Creating the American dream (600 times) Keeping Pure Barre relevant after 20 years Business challenges she’s faced and how she’s handled them Pillars for operational excellence Tap below for more from Regan: https://ww...

2021-12-0627 min

The Business Side Of Fitness Episode 115 - Taking risks and landing your dream job with Melissa ChordockDo you remember the moment you landed your dream job? On today's episode of The Business Side of Fitness Podcast, Melissa Chordock, President of AKT shares the journey that led to her landing her dream job and what it was like to get that call of a lifetime. When you tune in to this episode, you’ll learn about: - Her approach to managing relationships - from franchisee partnerships to team leadership - Taking personal and professional risks - How AKT expanded during over the last year (when many we...

2021-11-2930 min

The Business Side Of Fitness Episode 114 - Combining high and low tech with Jeff RosgaDo you ever wonder if we make health more complicated and intimidating than it needs to be? It’s possible to sleep well without tracking sleep cycles…. We can nourish our bodies properly without tracking macros…. The list goes on. Today on The Business Side of Fitness, I sit with Jeff Rosga, Co-Founder & President of Outfit Training to discuss the role of tech in our lives and in his business. Jeff shares his detailed thoughts on: - The changes he’s seen in the fitness industry over the last...

2021-11-2241 min

The Business Side Of Fitness Episode 113 - The medical fitness opportunity with Bobby VerdunWe aren’t out of the woods yet, friends! Although it’s tempting to feel like “we’re back”, 47% of people in the fitness industry have lost their jobs while 20% of gyms and studios have permanently closed. WHAT are we doing about it? Bobby Verdun, Founder and President of Active Entities believes one of the biggest untapped opportunities is closing the gap between the medical and fitness industries. Today, on The Business Side of Fitness Podcast, Bobby shares: - Where the independent clubs fits into a fitness landscape cluttered with M&As...

2021-11-1535 min

The Business Side Of Fitness Episode 112- The rise of the gig economy with Crystal Robinson-Carroll & Rosana GambinoHow do you build a real career in the fitness industry? For many fitness professionals, longevity and advancement can be a major challenge. After meeting in the hospitality industry and working at Class Pass, Rosana Gambino and Crystal Robinson saw an opportunity to support fit pros in taking their careers to the next level. Today on The Business Side of Fitness podcast, Crystal & Rosanna chat about their brand fittly and: - Why making a livable wage in fitness is more challenging than some may think - How they’re co...

2021-11-0834 min

The Business Side Of Fitness Episode 111 - Creating a brand for fitness entrepreneurs with Danielle DonovanAnyone who has ever created a brand from zero knows what a heavy lift it truly is. The allure of entrepreneurship is tempting. Successful outcomes are determined by a variety of factors and the day to day grind to achieve said success is often not glamorous. Today on The Business Side of Fitness Podcast, Danielle Donovan, Founder of Cheerfit shares her journey including: Developing a brand of empowerment in a world of body shaming Business development tactics Fostering community engagement The entrepreneurial challenge of letting go of control ABOUT THE HOST V...

2021-11-0138 min

The Business Side Of Fitness Episode 71 – Brian Brooker - Garmin: The relationship between products & customersBrian Brooker is a nationally recognized creative leader in the advertising industry. He has worked as a writer, chief creative officer and CEO for some tremendous brands. Brian is currently the VP global creative director at Garmin developing content for five segments, including fitness. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a...

2021-03-0126 min

The Business Side Of Fitness Episode 69 – Krishea Holloway - Curves: Staying competitive and relevantKrishea Holloway opened her first Curves franchise in 1997 and quickly became a success due to her achievements. As a franchisee Curve's founder, Gary Heavin asked her to become a mentor to other club owners. She joined the corporate support team in 1999 as a club operations trainer and has progressively moved up within the company ever since taking on responsibilities as sales and resales manager, country manager for New Zealand and Australia, director of North America, and most recently president and CEO of Curves This episode is brought to you by Vanessa Severiano, LLC specializing in business development...

2021-02-2227 min

The Business Side Of Fitness Episode 68 – Channing Chor - Molecule: Sleep recovery for high performance lifestylesChanning Chor is the co-founder and COO of Molecule, a premier sleep brand designed for active and health-conscious individuals. As a founding member, Chor helps Molecule to expand its product line and gain recognition as one of the best mattresses for athletes. He currently oversees the day-to-day operations of the company, as well as product development, strategy and business development. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast

2021-02-1829 min

The Business Side Of Fitness Episode 67 – Ryan Chapman - Life Time Fitness: A new way of activating corporate populationsRyan Chapman is the senior director of corporate partnerships for Life Time. He's a self-proclaimed gym rat who started selling gym memberships many years ago and fell in love with the business of fitness. He now works to bring comprehensive wellness solutions to businesses big and small. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want t...

2021-02-1536 min

The Business Side Of Fitness Episode 66 – Jack Thomas - Base: Raising the standard of the fitness industryJack Thomas created a fitness brand that is widely recognized as one of Asia's leaders in boutique fitness, winning Asia's gym of the year. And Bangkok's best studio. Jack's studio BASE combines HIT and strength training through group class and personal training using a proprietary technology called Baseline to track results. Jack is a regular speaker at the region's top fitness industry events and also hosts the fitness business Asia podcast, a resource with the mission to raise the standards of Asia's fitness industry. This episode is brought to you by Vanessa Severiano, LLC specializing in business d...

2021-02-1145 min

The Business Side Of Fitness Episode 65 – Shannon Hudson - 9Round: The Relationship BusinessShannon Hudson is a world champion kickboxer who decided to launch 9Round in an effort to bring the intensity of the sport he loved to the masses, Shannon and his co-founder and wife, Heather launched the 9Round brand without enough money to even put a sign on the building. But just 11 years later, it's now grown to over 700 locations across 19 countries and counting. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.v...

2021-02-0833 min

The Business Side Of Fitness Episode 64 – David Korsunsky - HeadsUp Health: Aggregating data to identify trends in your personal health.Dave Korsunsky is the founder of Heads Up. They've engineered an entirely new approach to health by integrating clinical lifestyle, nutritional and self-collected data with personalized analytics and insights. By empowering the individuals to self manage more effectively heads-up health aims to improve individual outcomes while increasing efficiency and reducing costs of health care systems worldwide. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn...

2021-02-0437 min

The Business Side Of Fitness Episode 63 – Shane Heath - Mud\Wtr: Thriving in a hustle cultureShane Heath Shane is the founder and CEO of Mud\Wtr, a company that creates products and experiences to optimize your mind, body and ritual. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com

2021-02-0130 min

The Business Side Of Fitness Episode 62 – Kelsey Ramsden - Mind Cure: Supporting mental hygieneKelsey Ramsden founded and rocked multi-million dollar companies while juggling three kids and fighting cancer. What really excites Kelsey is big ideas that deliver results with inspiration and the kind of tenacity that drives real change. Mind Cure is her latest venture. It's a mental health and wellness company whose mission is to identify and develop products that ease suffering, increase productivity and enhance mental health. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www...

2021-01-2834 min

The Business Side Of Fitness Episode 61 Debra Strougo - Row House: Creating Growth OpportunitiesDebra Strougo is the founder of Row house, which she and her husband launched in 2014 with the intention of scaling. Today that dream has been realized with close to 100 Studios locations opened and about 300 Studios committed to after a bit over two years of franchising. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be...

2021-01-2533 min

The Business Side Of Fitness Episode 60 – Bill McBride - Active Wellness: Looking at fitness from a wellness lensBill McBride is a health club industry veteran with over 25 years of experience leading and managing all aspects of commercial health clubs, medical fitness centers, residential community, multi-tenant and corporate fitness sites. He co-founded active wellness LLC and owns a health club consultancy BMC3. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a...

2021-01-2141 min

The Business Side Of Fitness Episode 59 – Wilfred Valenta: Silofit: The microgym redefinedWilfred Valenta. He's the co-founder of Silofit the first real estate as a service company in the fitness sector. silo fit is currently building a network of private on-demand fitness spaces with a focus on leasing and converting small offices into micro gyms. currently operating in eight spaces across two cities. The company is set to demonstrate significant growth as it enters the US market in 2021. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www...

2021-01-1831 min

The Business Side Of Fitness Episode 58 – Steven Webster - Asensei : The joy and the reward of effortSteven Webster spent the past 20 years at the forefront of the fusion of technology and design. Having held a variety of leadership roles at Adobe and Microsoft, which he left in 2014 to combine his passion for sports coaching with his deep expertise in technology. He's now the CEO of Asensei. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/...

2021-01-1434 min

The Business Side Of Fitness Episode 57 – Sean Dollinger: Plant X & eliminating barriersSean Dollinger is the founder of PlantX the digital face of the plant-based community, an entrepreneur with a keen ability to take an idea from conception to successful execution. Dollinger has an incredibly diverse background in all facets of e-commerce. PlantX is Dollinger's passion project and a way to give back while focusing on something that he truly loves. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with V...

2021-01-1133 min

The Business Side Of Fitness Episode 56 – Sisun Lee : More Labs & functional beveragesSisun Lee is a former product manager from Facebook, Uber, and Tesla. He left tech and the Bay area to start More Labs and now resides in Canada. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello...

2021-01-0740 min

The Business Side Of Fitness Episode 55 – Jon Carder: Vessel & taking control of your healthJon Carder a serial internet entrepreneur after starting his first company Eheaven in just 19, which led to a short-lived early retirement at 27. His determination to build and innovate drove him to launch a series of multimillion-dollar online businesses. Today, Carder serves as CEO and co-founder of Vessel, the new at-home wellness tractor that helps you access, understand, and optimize your health and wellness from the comfort of your home. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of...

2021-01-0437 min

The Business Side Of Fitness Episode 54 – Kent Yoshimura & Ryan Chen - Neuro & the competitive edgeKent Yoshimura & Ryan Chen are co-founders CEO and CFO, respectively of LA-based Neuro, a health and wellness company that creates functional gum and mints that you can take anywhere anytime to refresh your state of mind and do more. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question...

2020-12-3136 min

The Business Side Of Fitness Episode 53 – Mark McTavish: Pulp Culture & the Pursuit of BetterMark McTavish began his career in the craft beverage industry at the age of 19 opening one of the first craft bars in Canada in 2003, after helping to pioneer the craft beer industry in Canada, Mark followed his other passion and build a successful career in the commercial fitness business with a focus on product design and brand development. Mark spent nearly a decade working with fitness professionals across North America. Mark's career path came full circle when he realized his dream to craft the healthiest alcoholic beverages on the planet, a convergence of two industries that he had previously...

2020-12-2837 min

The Business Side Of Fitness Episode – 52 Karl Etzel: EXOS & What works for what populationKarl Etzel leads EXOS a human performance lab, which conducts research into a wide variety of health and performance solutions from mindfulness classes to wearable technology. Prior to EXOS, Karl led business development for a medical device company consulted to numerous. Wearable and digital health companies and served as the CEO of a past startup. He is currently a startup advisor in the wearable tech and enterprise software space. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of...

2020-12-2428 min

The Business Side Of Fitness Episode 51 – Umama Kibria: SweatPack & Consistency with communityUmama Kibria is passionate about connecting people through fitness after working out at 400+ gyms and connecting with over 100,000 people on social media. She founded Sweat Pack. As a proud Forbes 30 under 30 leaders, she's building brand loyalty, traction and impact. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question...

2020-12-2130 min

The Business Side Of Fitness Episode 50 – Nati Lavi: Shapa & The Numberless ScaleNati Lavi began his career in big data and technology. Motivated by his own health and fitness journey and a health event with his father, he became focused on finding a way to change how people approach their health goals. In collaboration with co-founder and behavioral scientist, Professor Dan Ariely, Nati and Dan develop Shapa, a platform that curates personalized digital health and wellness programs to deliver sustainable behavior change. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side o...

2020-12-1727 min

The Business Side Of Fitness Episode 49 – Ed Buckley: Peer Fit & Redefining Corporate WellnessEd Buckley is the chairman and CEO of Peer Fit a platform that makes it easy for insurance carriers, brokers, and employers, to offer a variety of fitness experiences to their clients, employees, and medicare advantage members. Peer fit expansion strategy by driving national partnerships, business development, and fundraising. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/

2020-12-1428 min

The Business Side Of Fitness Episode 48 – Justin Romaire: Foster Fit & Providing stability through CrossFitJustin Romaire is the founder of Consistency Breeds Growth CBG and Foster Fit. He attended Yale University to obtain his MS in Organic Chemistry by synthesizing therapeutic small molecules for HIV one virus. With Justin's experience as a nutrition coach for 5+ years, he founded CBG and has been accumulating interactions and observable results with over 1000 clients. His passion is fueled by making a difference in the lives of foster youth and teens, which is why he started Foster Fit, a nonprofit organization that provides foster youth and teens across fit gym membership. This episode is brought to...

2020-12-1035 min

The Business Side Of Fitness Episode 47 – Lindsay Johnson: FitPros & Workplace wellness solutions After more than a decade of working in corporate America, Lindsay Johnson witnessed firsthand how well-being was deprioritized and often ignored entirely leading to unhealthy and unmotivated employees. She set out to change things in 2016, by founding Fitpros, a corporate wellness company whose mission is to motivate employees through physical movement and mindful education. Fitpros serves leading companies around the world by designing and implementing custom wellness programs that deliver high engagement onsite employee programs. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands.

2020-12-0731 min

The Business Side Of Fitness Episode 46 – Anna Henwood: Les Mills & leading loudly As chief marketing officer at Les Mills International, Anna Henwood helps drive the global fitness company towards its vision for a fitter planet, as well as championing an active lifestyle. Anna is a proud advocate for developing female leadership and creating action around diversity and inclusion. Prior to joining Les mills Anna spent many years in the tourism industry and manage the successful tourism brand a hundred percent pure New Zealand and as twin passions for brand strategy and data-driven marketing form a potent cocktail that help her to drive consistent commercial growth. This episode is brought t...

2020-12-0330 min

The Business Side Of Fitness Episode 45 – David Stalker: MyZone & creating communitiesDavis Stalker is currently the CEO of MyZone Europe, Middle Eastern Africa, the president of Europe active and former CEO of the UK active. He has held numerous top-level executive roles in the health and fitness industry. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your...

2020-11-3038 min

The Business Side Of Fitness Episode 44 – Conor O' Loughlin: Glofox & consumer experienceConor O' Loughlin. He's a former professional rugby player and CEO and founder of Glofox. He and his team are on a mission to be the number one operating system for the fitness industry. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a...

2020-11-2638 min

The Business Side Of Fitness Episode 43 – Ross Campbell: Fit Summit & Identifying opportunities in the fitness spaceRoss Campbell is the founder of The Jungle, an MMA functional training studio in Singapore, a Lululemon ambassador and founder of The Fit Summit, which is an international business to business network for health, fitness and wellness brands. This fast-growing business community allows executives to share knowledge ideas, innovations, best practices and lessons learned to help grow the fitness and wellness industry across the world. Ross and his team help companies access the right markets, customers, investors, technologies and business partners. They work tirelessly every day to successfully and sustainably grow the industry to ensure more people are happier...

2020-11-2340 min

The Business Side Of Fitness Episode 42 – Jason Baptiste: Studio & Subscription Based BusinessJason Baptiste is the the CEO and co-founder of Studio the smart hub for your home gym. Studio is one immersive screen that connects to all your home gym equipment to take fitness classes from instructors you love with a community that uplifts you. Studio is financially backed by investors including Huami, the world's largest wearable maker and Life Fitness the world's largest manufacturer of commercial fitness equipment. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness...

2020-11-1931 min

The Business Side Of Fitness Episode 41 – Shai Rosen: Suggestic & Precision EatingShai Rosen is a serial entrepreneur with more than 12 years of product development and digital marketing experience. He's an engineer by training and has a master's degree in business engineering. He's currently the full time co-founder and chief product officer at Suggestic a Silicon Valley based startup founded on digital health, where he uses artificial intelligence to create personalized nutrition interventions. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast ...

2020-11-1631 min

The Business Side Of Fitness Episode 40 – Dan Wille: Life Fitness & Leadership SkillsDan Wille the Vice President of global marketing and product development at Life Fitness, the global leader in commercial fitness equipment. Dan has an extensive knowledge and experience in the health and fitness industry, having spent over 25 years at Life Fitness. He first joined the company in 1994 and has held various roles of increasing responsibility across product development, marketing and sales. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast ...

2020-11-1237 min

The Business Side Of Fitness Episode 39 – Carl Hardwick: Opex & Going all inCarl Hardwick has dedicated his life to health and fitness. Since his teen years Carl has lived at the gym. He's a former US Army veteran and the CEO of Opex, where he plays an integral role in growing the Opex engine that is using the Opex coaching certificate program to change the face of fitness by professionalizing the fitness coach. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast ...

2020-11-0941 min

The Business Side Of Fitness Episode 38 – Adam Zeitsiff: Intelivideo & Meeting consumer expectationsAdam Zeitsiff, the President and CEO of Intelivideo, a visionary global executive with 25 years of successful leadership and technology and multi-unit business environments. Adam thrives on helping companies accelerate growth through his extensive capabilities in the areas of strategy, innovation and execution. Previously, Adam served as the global president and CEO of Gold's Gym, where he led the resurgence of the world's most recognized fitness brand. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www...

2020-11-0530 min

The Business Side Of Fitness Episode 37 – Stuart Brauer: WTF Gym Talk & Cutting through the noiseStuart Brauer is a 15 plus year student of the fitness industry, from humble beginnings, making three figures and running park workouts to growing a successful micro gym and purchasing commercial real estate. He has seen it all. He created WTF Gym Talk, an educational and entertaining content resource for the fitness industry. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com...

2020-11-0236 min

The Business Side Of Fitness Episode 36 – Emma Barry: Good Soul Hunting & Embracing ChangeEmma is a kiwi living in LA commuting to Europe and has two roles. She's the Chief Creative Soul to the newly launched Good Soul Hunting and executive search brand and a global fitness authority and author of Building a Badass Boutique. She's also advising the innovative edge of fitness from budgets to boutiques and fitness tech startups. Emma is a founding member of group fitness giant Les Mills, the former director of luxury lifestyle brand Equinox and global consultant and advisor. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for f...

2020-10-2934 min

The Business Side Of Fitness Episode 35 – Hewitt Tomlin: TeamBuildr & Starting From ScratchHewitt Tomlin is the co-founder of TeamBuildr which improves the efficiency of strength and conditioning coaches. When Hewitt isn't helping coaches he can be found lifting, running, skiing and golfing. He's known for hot takes and being a mediocre eSports athlete. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have...

2020-10-2630 min

The Business Side Of Fitness Episode 34 – Eric Durak: Non-Essential, Never Again & Medical FitnessEric Durak is president and founder of MedHealthFit. Eric's had a 35-year career in fitness, medical research, health care, CEUs, coaching and is now entering into medical fitness, precision wellness and population health. He's most recently developed the healthy stats outcome software. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or...

2020-10-2241 min

The Business Side Of Fitness Episode 33 – EC Synkowski: Optimum Nutrition & The 800g ChallengeEC Synkowski is the founder of optimize me nutrition which delivers business to business and business to consumer educational nutrition programs without the dogma and gimmicks that saturate the current nutrition market. EC is a TEDx speaker podcaster the podcast is called “The Consistency Project” and founder of the 800 gram challenge. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linke...

2020-10-1927 min

The Business Side Of Fitness Episode 32 – Eric Malzone: Level 5 Mentors & Pulling the corporate ejector seatEric Malzone’s professional experience stems from a decade in the corporate sector. Starting from the bottom to eventually leading nationwide sales teams. Being an entrepreneur at heart, Eric pulled the corporate ejector seat and opened his first business in 2009, Gravitas Fitness in Santa Barbara, CA. Be sure to check out Level 5 Mentors, Future of Fitnessor connect with him through LinkedIn. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast...

2020-10-1533 min

The Business Side Of Fitness Episode 31 – Sadie Kurzban: 305 Fitness & Empowering dance instructorsAfter winning Brown University's Venture Pitch Competition Sadie Kurzban bootstrap 305 Fitness with $25,000 at age 22. Sadie now has studios across multiple markets, tremendous customer engagement and a family of 500 plus instructors, DJs and a team members who make her proud every day. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have...

2020-10-1223 min

The Business Side Of Fitness Episode 30 – Richard Playfair: Sweatlife Films & 3 C’s: Content, Creative & ContextRichard Playfair is the founder and CEO of Sweatlife Films. Richard works with gyms studios and fitness brands who want video production video marketing video strategy, and on demand workouts to increase profits and future proof their business. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about...

2020-10-0841 min

The Business Side Of Fitness Episode 29 – Ben Foster: Whoop & Visionary product approachBen Foster is well-established product management and design executive and thought leader with over 20 years of experience in the tech industry. He recently joined as the Chief Product Officer at Whoop, working with his team to unlock human performance in September 2020. He co-authored the book “Build What Matters” which describes the visionary product approach he applies in his day to day work as a leader at Whoop. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www...

2020-10-0535 min

The Business Side Of Fitness Episode 28 – Brandon Cullen: MADabolic & first to market advantagesBrandon Cullen has an edgy approach to fitness based on the valuable experience he's earned as a professional athlete, personal trainer, gym owner and now co-founder and Chief Concept Officer at MADabolic. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line...

2020-10-0137 min

The Business Side Of Fitness Episode 27 – Lauren Foundos: Forte Fit & using data to keep you movingLauren Foundos is the founder and CEO of Forte since 2015. Prior to Forte, Lauren spent a decade working on Wall Street institutionally trading government bonds. Lauren is a two-time All-American field hockey player she played in the Junior Olympics and went on to play division one at the University of Maryland, the nation's top ranked program. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn...

2020-09-2833 min

The Business Side Of Fitness Episode 26 – Meredith Poppler: Micro & Macro Problems IHRSA is Working OnFor nearly 30 years, Meredith Poppler is been working to protect, promote and now save the fitness industry. She's the Vice President of communication and leadership at IHRSA. Meredith is proud to represent an industry that is nothing but a force for good as health clubs are vital to health, happiness and prosperity. Meredith raises awareness and funding for policy issues that could have a huge positive or negative effect on physical activity or health club operations and fosters engagement and collaboration among fitness industry leaders. This episode is brought to you by Vanessa Severiano, LLC specializing in...

2020-09-2431 min

The Business Side Of Fitness Episode 25 – Mike Hansen: Endorphinz & Connecting Fitness Creators to the World.Mike Hansen is a 20 year fitness industry change agent born as a fitness professional and transformed into a digital innovation and fit tech expert. Mike is currently the managing partner of Endorphinz, a fully integrated fitness streaming agency built for fitness creators. Mike has led dozens of brand strategies and digital transformations ranging from the creation of BKBX studio model to developing the fitness streaming strategy for mind body. Mike has created multiple innovations starting with pioneering the active gaming market as the co-founder and CEO of AI tech and was selected as a top 100 by Entrepreneur Magazine.

2020-09-2130 min

The Business Side Of Fitness Episode 24 – Anthony Vennare: Fitt Insider & Why Persistence Pays OffFrom cleaning equipment and training clients to managing staff and running operations there's not a job inside a gym Anthony Vennare hasn't done that includes owning the place in their early 20s. Anthony and his brother Joe started in in home personal training company that culminated in a 12,000 square foot facility, and hundreds of members. After selling the gym, the team transitioned into the digital space selling fitness equipment and training programs. Along the way, they've worked with brands like Reebok, GNC and Tough Mudderto create content and marketing campaigns, and the pair were tapped to develop educational programming...

2020-09-1735 min

The Business Side Of Fitness Episode 23 – Shane Farmer: Dark Horse Rowing & The Rise of the UnderdogShane Farmer is the founder of Dark Horse rowing the largest growing YouTube channel in the world the voice of the underdog and a lover of unconventional health and lifestyle change. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello...

2020-09-1438 min

The Business Side Of Fitness Episode 22 – Dr. Sean Pastuch: Active Life & professionalizing the coach to empower the individual.Dr. Sean Pastuch is a thought leader in the health and fitness world whose industry-disrupting company Active Life is bridging the gap between performance and Rehabilitation. Dr. Sean believes that the larger problem the more valuable the solution. He believes that the biggest problem worth solving is the absence of healthcare and the abundance of sick care in the United States and internationally, that is why the mission of active life is to humanize the doctor, professionalize the coach, and empower the individual. This episode is brought to you by Vanessa Severiano, LLC specializing in business development f...

2020-09-1037 min

The Business Side Of Fitness Episode 21 – Cuoco Black: Design as an Extension of Your BrandCuoco Black is a trusted and respected master fitness facility designer, gym brand architect, design academic and natural bodybuilder. A formal faculty member of the New York school of interior design, Black advocates for the development of conceptual and theatrical gym models that dominate consumer attention in any fitness marketplace. He promotes an idea that fitness facilities must embrace, design attributes, which embrace luxury, motivate fitness consumers to exercise and most importantly amplify the brand. His work includes independent gyms, personal training studios, women's only facilities, residential fitness centers and a new franchise model. This episode is...

2020-08-3134 min

The Business Side Of Fitness Episode 20 – Ola Sars: Soundtrack Your Brand & Music LicensingOla Sars is a Stockholm-based serial entrepreneur active in the music tech space. He's the founder and CEO of Soundtrack Your Brand, the world's fastest-growing music platform for business-to-business, which he co-founded together with Spotify back in 2014. Before founding soundtrack, he was a co-founder and CEO of Beast music acquired by Apple and transformed into Apple music as well as the co-founder of pacemaker, the world's first DJ driven music platform. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business...

2020-08-2728 min

The Business Side Of Fitness Episode 19 – Michelle Berlin: The Pros & Cons of Owning your Own StudioIn 2006, after a car accident created multiple spinal injuries, and her doctors told her the only option was major surgery, Michelle began looking for alternative treatments. She decided to take the lead in her own healing. She began studying and practicing Yoga which leads her to India where she studied Iyengar Yoga at the Iyengar Himalayan Center. Her thirst for knowledge leads her to travel around the world to 46 countries absorbing the ancient wisdom of the indigenous cultures. Her desire to learn to lead her to her most recent trip to Nepal where she had the opportunity...

2020-08-2434 min

The Business Side Of Fitness Episode 18 – Katie Jo Michel: Orange Shoe & What it Takes to Start a FranchiseWith a Fitness business career that has stretched over 16 years including 12 years in the franchise and entrepreneurial environments Katie Jo Michel has a unique and aggressive perspective for what it takes to build successful franchise systems. She has led major franchise growth and rebuilding efforts in 10 franchises. Katie was awarded the In Business magazine 40 under 40 class of 2020. Katie has spoken at several colleges on fitness and business including UW-Madison, Platteville and Lacrosse. Katie has taught in seven different countries. Katie's been on radio with Iheartmedia seen on Milwaukee's news Channel 6, Madison channel 15 and Madison magazine in her spare time...

2020-08-2030 min

The Business Side Of Fitness Episode 17 – Nick Karwoski: Tagalong & Connecting with Olympic athletes.Nick Karwoski is a former national team triathlete having an over-18 international triathlons. He was Top 10 ranked US Professional Triathlete competing and training around the world. He’ve also worked for various startup companies in fitness and other production companies. Currently, he is the Founder of an athlete-focused app called TagALong which is a platform that locates Professional Athletes around the world and makes them available to you. Their mission is to connect people interested in training with Athletes, current or former, at home or while traveling. The app is available on the Apple Store. This episode is...

2020-08-1741 min

The Business Side Of Fitness Episode 16 – Noam Tamir: TS Fitness & the power of pivots.Noam has been in the fitness industry for 20 years serving and every role from front office staff trainer manager and gym owner. He has a master’s in hospitality from NYU and a certified as a strength and conditioning specialist by the NSC. Noam has been featured in over 50 articles and publication such as Men's Health, Men's fitness, Women's Health and Shape. Since opening TS Fitness which stands for Together Stronger in 2011. He has worked with thousands of clients including a list celebrities, international royalty and top financial leaders. This episode is brought to you by Vanessa Se...

2020-08-1343 min

The Business Side Of Fitness Episode 15 – Randy Kane: Profec Partners & securing investors.Randy Kane is an entrepreneur turned investor with over 25 years of experience building managing and investing in leading growth companies. At Profec Partners, Randy identifies unique businesses in the health and wellness sector with potential for scale and provides growth capital to early-stage companies from their inception through traditional venture capital investments. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com...

2020-08-1051 min

The Business Side Of Fitness Episode 14 – Ken Andrukow: Level 5 Mentors & navigating entrepreneurshipKen Andrukow has built multimillion-dollar businesses across several sectors, but money isn't the driving force behind his success. He has an uncanny knack at spotting industry pivots before they happen. The companies he has founded and help grow span sectors that include graphic arts, motion picture on-location services, the wine industry, ethnic food importation consolidation and health and wellness for the masses. Through his health and wellness company, Ken has trained thousands of people helping them to change their lives and live a more meaningful boy and fulfill. Entrepreneurs who work with Ken benefit from an entrepreneur who sells...

2020-08-0634 min

The Business Side Of Fitness Episode 13 - Nathan Forster: Neou & the Amazon of fitnessNate Forester is a former professional tennis player turned entrepreneur. He started his career in hospitality and transition to the health and wellness industry in 2010. At the start of his entrepreneurial career, he was an operating partner at deck 23 and bed night clubs in Miami in which he brokered the sale of both businesses in 2010. He became the owner and operator of the first Reebok partner CrossFit gym and by 2014, he was the largest CrossFit affiliate owner globally with 15 location need is now the co-founder and CEO of Neou, a digital fitness platform that helps Fitness influencers and workout...

2020-08-0334 min

The Business Side Of Fitness Episode 12 - Chloe Pierre: Diversity & inclusion in wellness thru Thy.Self.Chloe Pierre is a digital marketer and content creator who was recently featured in Forbes and Vogue. She's worked with the likes of H&M, Pinterest, Nike Jordan, Samsung, Calvin Klein and is the founder of Wellness Community Thy.Self which aims to actualize self-care both online and in real life as well as diversify the wellness community both within the UK and internationally. Through workshops and talks Thy.Self is broadening access to wellness to communities of women who were previously unable, unaware and underrepresented within the wellness industry as creating a safe space to open conversations around...

2020-07-3038 min

The Business Side Of Fitness Episode 11 - Omar Yunes: 54D & the why behind this revolutionary conceptOmar Yunes Marquez is a partner and CEO at 504D and international 9-week human transformation program that challenges and overcome physical and mental barriers by creating communities through three pillars high-intensity physical training personalized nutrition plan and recovery therapy. Before joining the brand Omar had extensive experience as a franchise investor and developing opportunistic concepts in Mexico and the US. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect...

2020-07-2746 min

The Business Side Of Fitness Episode 10 – Jessica Yarmey: Club Pilates & making a comebackJessica is the Chief Marketing Officer at Club Pilates, an Xponential Fitness boutique concept with over 600 locations in the U.S. and Canada and locations coming soon in Japan and Saudi Arabia. Prior to joining Club Pilates, Jessica worked with Youfit Health Clubs and Gold’s Gym in marketing roles. Her 20 years of marketing experience also includes brand roles with restaurant concepts as well as account roles with advertising and media agencies. She is slightly obsessed with building marketing programs and processes to help the world's largest Pilates brand reach its full global potential. This episode is br...

2020-07-2338 min

The Business Side Of Fitness Episode 9 - Alexandra Bonetti: Talent Hack & supporting fitness pros.During her eight years operating fitness studios, Alexandra Bonetti discovered an industry-wide pain point: the lack of a centralized platform & community where fitness professionals, companies and brands could connect. Driven by her industry-insider experience and entrepreneurial spirit, Alexandra was inspired to create Talent Hack, where fitness professionals can sell classes and sessions, find jobs and opportunities, connect with brands, network and grow. A former consultant, Wharton grad and exercise fanatic, originally from Venezuela, she now calls New York City home. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness...

2020-07-2041 min

The Business Side Of Fitness Episode 8 - Chris Gallo: ClubReady & the power of CRMsChris Gallo is the Vice President for Sales of ClubReady, he is the co-founder and former CEO of O2 Fitness, which has evolved into a successful 30 Club chain over the last 17 years. Gallo was part of the original Foundation of Club ready and join the organization and its first year in 2007 while owning and operating club, health club development company, a small consulting and fitness member research based business. Gallo’s masters thesis at UNC Chapel Hill was based on exercise pysch and adherence this propelled him two years of speaking engagements that are so conventions and webinar series an...

2020-07-1650 min

The Business Side Of Fitness Episode 7 – David West: A lease can make or break your business.David West is a founding member of Integrity Real Estate Partners, an affiliate of Integrity Square, and brings more than 15 years of leasing advisory/consulting experience with a focus on the Health, Active Lifestyle & Outdoor sector. Due to his extreme passion for health and fitness paired with his vast knowledge of the industry, he’s been able to truly understand the nuances and intricacies of the boutique fitness studio/gym requirements. He has forged relationships with the premier companies to help put a plan of execution in place, therefore becoming a true “value-add” broker to the operator. From understanding the va...

2020-07-1337 min

The Business Side Of Fitness Episode 6 - Kerry Sullivan & Chan Gannaway: Fitness over 40 & GRIT BXNGKerry Sullivan and Chan Gannaway both have 50 years combined experience, training, educating, and consulting in the fitness industry. They have the knowledge to deliver fantastic education events for personal trainers, group fitness instructors, and managers. They have been Masters Trainers in various group training concepts, as well as approved ACE, NASM, and AFFA continuing education providers. Presentations for your team can be customized for your business needs and clientele. Areas of specialization are 40+ programming, exercise technique, cardio programming, injury prevention, elite group fitness coaching, and curriculum building. This episode is brought to you by Vanessa Severiano, LLC...

2020-07-0641 min

The Business Side Of Fitness Episode 5 - Mohammed Iqbal: SweatWorks & a look at CEO life.Mohammed Iqbal strives to enhance the lives of people. He believes that knowledge is the only barrier that prevents people from leading healthy lives. He founded SweatWorks to create elegant and functional technologies that would engage, motivate and inspire people to lead better lives. Since its inception in 2012, SweatWorks has grown from a fitness app company to a multi-faceted, multi-discipline, digital agency with offices around the world. As the founder and CEO of SweatWorks, Mohammed drives strategy, creativity, and innovation, as well as embodies the core values of the agency: staying healthy and active. Mohammed has been an...

2020-07-0229 min

The Business Side Of Fitness Episode 4 - Carol Scott: Group Fitness. Where we’ve been & where we’re headed.Carol Scott is the CEO at Conscious Body Consulting and Former CEO at ECA World Fitness Alliance. She has been a fitness influencer for over 25 years. She is also an award-winning Group Fitness Director and Instructor, consultant, presenter, and public speaker to the fitness and wellness industry. Carol has had a life long passion for fitness as a holistic lifestyle. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect...

2020-06-2929 min

The Business Side Of Fitness Episode 3 - Cody Patrick: From trainer to Sweat 440 franchise founder.Cody Patrick is the owner and founder of SHIFT and co-founder/owner and CEO of Sweat440. Born and raised in the mountains of Wyoming, Cody grew up as a multi-sport athlete where his passion for health and fitness began. During his collegiate years, he chose Exercise Physiology and Health Sciences as his focus where he received degrees in both. His part-time work at Equinox teaching indoor cycling classes paved the way for him to leave the cruise lines and focus his efforts on being a full-time trainer and group fitness instructor for Equinox. He quickly established himself...

2020-06-2334 min

The Business Side Of Fitness Episode 2 - Lindsey Rainwater: Is there balance in the world of fitness?Lindsey Rainwater is an experienced business advisor, executive coach and the founder of The Women in Fitness Association (WIFA). WIFA is the global association supporting women in their career trajectory helping them rise to their fullest potential in business and life. She is known for her work advising businesses on their internal processes and systems, her original published content, additionally supporting individuals in transformational change and leadership development. Lindsey is a widely published author, has been featured in many podcasts, books, facilitated keynote talks and workshops. In 2017, IHRSA (International Health, Racquet and Sportsclub Association) recognized her as a “Rising St...

2020-06-2333 min

The Business Side Of Fitness Episode 1 - Eddie Tock: REX Roundtables on Reopening StrategyEddie is an industry leader as a management, marketing and sales training consultant that specializes in relationship selling through delivering the highest quality of staff training, proven systems and innovative marketing programs. Ed has worked with over 1400 clubs worldwide including 140 pre-sales since 1983. He has been a featured speaker at over 95 Club Industry Shows & IHRSA Conventions, regional conferences, the IHRSA Institute. He had been a senior partner in Sales Makers for 21 years that was a winner of IHRSA Associate Member of the Year! This episode is brought to you by Vanessa Severiano, LLC specializing in business development...

2020-06-2330 min