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The Big Leap PodcastVernesa Cutuk On Building Retention In Your Sleep And The Value Of PredictabilityCRM Marketing Specialist Vernesa Cutuk joins Peggy Anne Salz in this episode to talk about how Sleep Cycle — your one-stop-shop for improving and understanding your sleep — bakes retention into its brand. The Sweden-based subscription app has a unique approach to segmentation and customer data mapping that keeps its customers coming back for more. Throughout the episode, Vernesa discusses this strategy and how Sleep Cycle combines engagement campaigns with conversion ones to build trust and deepen user engagement. Vanessa also reveals what she believes is a secret power tool for CRM leaders, while Peggy shares a few early data points from...2023-05-1931 min