Shows
The Rainmaker PodcastThe Real Reason You're Not Closing More Stages with Michael PortYou’ve hired a sales team, but they’re not performing the way you hoped. You’re still the one carrying the weight of bringing in revenue, and the dream of “someone taking sales off your plate” feels further away than ever.Sound familiar?In this episode, Michael and Veronica break down exactly why your sales team might be struggling and spoiler alert: it’s not about their talent. It’s about your leadership.If you’ve been caught in the trap of micromanaging, unclear expectations, or trying to delegate sales without direction, this conversatio...
2025-05-0559 minThe Rainmaker PodcastWhy 1:1 Personalized Services Are IN and Scalable Group Programs are OUT With Kierra ConoverAre personalized services more valuable than scalable group programs in today's business world? Today, I'm joined by Kierra Conover, and we explore the growing shift from broad, scalable programs to one-on-one, tailored business services. Kierra shares her journey from corporate life to entrepreneurship, highlighting the increasing demand for deeper, more personalized client relationships. We discuss the struggles in finding customized support, which inspired Kierra to develop a service model centered on individual client needs. We also cover the importance of data-driven decisions, strong project management, and clear support structures for business success, emphasizing the rising value of...
2024-09-0245 minThe Rainmaker PodcastThe Secret Sauce to Social Media Success With Kary PerryFeeling overwhelmed by social media's complexities? Want to build a thriving business while staying true to yourself? You're in the right place. Today, I'm joined by the extraordinary Kary Perry, a social media expert who's helped countless entrepreneurs navigate the digital landscape.From overcoming self-doubt to mastering effective social media strategies, Kary shares her invaluable insights. We'll dive into practical tips to help you stand out, connect with your audience, and build a loyal following. Plus, we'll discuss the importance of mental well-being in the fast-paced world of entrepreneurship. Discover how embracing your authentic self can be...
2024-08-1944 minThe Rainmaker Podcast7-Figure Social Media Success with Megan HansenMegan Hansen, the powerhouse behind "Megan the Dietitian," didn't start her career in a lab coat. Her journey from bartending to building a successful nutrition business is a testament to her entrepreneurial spirit and passion for helping women.In this episode, Megan shares the blueprint for her nutrition empire. Discover how she carved a niche in the competitive women's health industry, leveraging her unique approach to metabolism and weight loss. We dive into her secrets for building a loyal audience, turning social media followers into paying customers and scaling a nutrition business. Megan also shares...
2024-08-1248 minThe Rainmaker PodcastFrom Mascots to Mindset: The Wild Journey of Sports Marketing with Amber LilyestromAmber Lilyestrom is not your average sports marketer. From her college days to leading her own company, she's defied expectations at every turn. In this episode, Amber shares the secrets behind her success, from the importance of strong relationships to the thrill of skydiving a game ball. Discover how she navigated the challenges of the sports industry, balanced a demanding career with family life, and ultimately redefined what it means to be a leader in sports marketing. She'll share how setbacks fueled her determination and how she turned obstacles into opportunities. Whether you're a seasoned pro or...
2024-08-0549 minThe Rainmaker PodcastHow Jaw Fatigue Led to a NEW Novelty Business With ROCKJAW®️ CEO Sachin PatelHow can a personal challenge like jaw fatigue transform into a groundbreaking product? Today, we talk with Sachin Patel, CEO of ROCKJAW®️.Sachin recounts his journey from facing a personal challenge to creating a product that enhances jawline aesthetics. We explore the nuances of influencer marketing, the sacrifices essential for entrepreneurial success, and the financial realities of brand building.Sachin highlights the importance of authenticity and relentless effort while I share pivotal moments from my own career. This episode provides inspiring insights into the trials and triumphs of entrepreneurship and innovative marketing strategies.L...
2024-07-2935 minThe Rainmaker PodcastHow To Get Promoted As A Content Marketer with Megan MorrealeFeeling stuck in your content marketing role? Dreaming of that next promotion? This episode equips you with the tools to navigate the content marketing career ladder. Today's episode features Megan Morreale, a content marketing expert whose journey took her from aspiring journalist to working with industry leaders like SEMrush and Reddit.Discover how to leverage your existing skills for promotions, decipher job descriptions to find the perfect fit, and transition from a content marketing specialist to a leadership role. Plus, gain valuable insights into the evolving content marketing landscape, explore effective career growth strategies, and learn how...
2024-07-2238 minThe Rainmaker PodcastUnleashing the Power of Social Media Customer Care with Brooke SellasIn today's digital world, where customers flock to social media with questions and concerns, social media customer care is no longer a nicety, it's a necessity. Join me as I chat with Brooke Sellas, founder of B Squared Media, about the most effective social media strategies for proactive customer interaction. We dive into the future of social media marketing, exploring the exciting potential of AI to enhance customer experiences. Brooke also shares her insights on the importance of a customer-centric approach and the dedication required to excel in both social media marketing and public speaking.
2024-07-1540 minThe Rainmaker PodcastCrafting Your Own Career Narrative With Evan WeinerHow can you stand out in a crowded job market? Today I explore this question with Evan Weiner, diving into personal branding and career development in marketing.We discuss the importance of owning your career narrative and advocating for yourself. From the impact of technology and the necessity of mentorship to the challenges of creating a unique brand identity, we also discuss the art of self-mastery and setting boundaries with clients.Join us for an insightful conversation that will equip you with the tools and strategies to carve out your unique path in the competitive...
2024-07-0838 minThe Rainmaker PodcastBuilding a Dream Marketing Team in a Uber Regulated Industry with John HuntinghouseStep into the world of marketing strategy and innovation with John Huntinghouse as we unpack their experience navigating the challenges of an uber-regulated industry. John, who comes from this challenging sector, shares his refreshing approach to building and leading successful teams, offering practical insights that defy industry norms. We discuss how he overcomes regulatory hurdles to foster creativity and collaboration within his teams, challenging conventional thinking along the way. John shares his journey of finding a brand voice and reveals intentional strategies and mentorship moments that helped him break free from conformity and authentically amplify his brand's...
2024-07-0137 minThe Rainmaker PodcastLeadership, Diversity, and Effective Social Media Marketing with Michelle ThamesReady to transform your understanding of marketing? Join us for a compelling conversation with marketing expert Michelle Thames! Starting with social media complexities, the discussion evolves into an insightful exploration of leadership, entrepreneurship, and race. Michelle's candid approach leads to a truly transformative dialogue. Learn how to overcome imposter syndrome, craft impactful messages, and appreciate the importance of diversity in marketing. Plus, get bonus tips on staying authentic. Don’t miss this must-listen episode!Learn more about Michelle:Michelle Thames is a marketing trailblazer, an acclaimed podcaster, and a trusted mo...
2024-06-2631 minThe Rainmaker PodcastCan Marketers Overcome Bias and Improve Strategic Thinking With Andy CrestodinaAre you drowning in marketing advice? Data-driven strategies here, the latest social media trends there – it's enough to make your head spin. The truth is, that effective marketing goes beyond just following the latest fads. It takes a strategic approach that considers your unique audience and avoids the pitfalls of bias.Join us as we chat with marketing guru Andy Crestodina, co-founder of a top marketing agency. We'll explore how to navigate the complexities of the field, craft data-driven strategies that get results, and achieve the perfect balance between the art and science of marketing. You'll also le...
2024-06-1939 minThe Rainmaker PodcastThe Secrets to Authentic Thought Leadership in 2024 with LinkedIn's Purna VirjiHow can you elevate your professional visibility and credibility in today’s online world? In this week's episode I am joined by the incredible Purna Virji, a former Microsoft luminary and current Principal Consultant, Content Solutions at LinkedIn. Together, we explore the power of thought leadership and uncover top strategies to boost your professional profile. Purna offers her expert advice on maintaining a unique perspective and standing out authentically in a competitive landscape. Her insights are sure to be invaluable for both you and me. Tune in to gain a wealth of knowledge on enhancing your thought le...
2024-06-1240 minThe Rainmaker PodcastStand Out in a Competitive 2024 Job Market with Laura NelsonHow can you stand out in a competitive job market? We're exploring this question on employability with someone who helps underrepresented and traditional MBA candidates get into top programs and is here to share her practical advice to differentiate yourself in this crowded job market, Laura Nelson.Throughout this episode we emphasize the importance of self-marketing during job searches, highlighting how demeanor and energy can influence interview success and the necessity of fitting into a team. Plus, we also discuss the balance between leadership and technical skills in senior roles and offer strategies for navigating...
2024-06-0528 minThe Rainmaker PodcastMastering the Role of a Fractional CMO with 30-Year Vet John JantschHow pivotal is the role of a fractional CMO in today's marketing landscape? Today I'm joined by expert John Jantsch to take a deep dive into this question. Our discussion covers the nuances of the marketing industry, including boundary-setting with clients, self-marketing challenges, and the efficacy of speaking engagements for client acquisition. John discusses how he wants to see more authentic brand experiences and anticipates a trend towards more personalized marketing strategies. We also share insights on psychological development for understanding client behavior. Tune in and hear how we outline the importance of trust and mutual respect...
2024-05-2934 minThe Rainmaker PodcastThe Tiny Legacy: Redefining Success and Impact in Marketing Leadership With Michael BarberEver found yourself frustrated with the maze of marketing tactics? Today I'm joined by Michael Barber, and we kick things off by venting about the trials and tribulations of marketing, but what unfolds will surprise you. As we journey through the discussion, we find ourselves shedding tears, not over marketing woes, but over the essence of humanity and leadership.Michael shares his invaluable insights on the five essential attributes required to thrive as a leader in 2024. Trust me when I say, this isn't your average leadership advice. Michael's list is a game-changer, and you won't want to...
2024-05-2248 minThe Rainmaker PodcastThe Future of Marketing: Insights from Bullseye Marketing Author Louis GudemaDive into the captivating world of marketing strategy as we unveil the secrets behind the renowned Bullseye Marketing Framework with none other than Louis Gudema. In this compelling conversation, we explore the transformative power of fractional CMO roles in today's dynamic marketplace, shedding light on how they've evolved over the years. From navigating the delicate balance of AI integration and trust to the often overlooked art of client discernment, Louis shares invaluable insights drawn from his extensive experience. Join us for a candid discussion that delves deep into the heart of marketing entrepreneurship, offering practical...
2024-05-1535 minThe Rainmaker PodcastHow Marketers Can Navigate the Trust and Authenticity Crisis in 2024 with Ron TiteWhat if I told you that the very foundation of trust in our marketplace is crumbling? Join me and seasoned marketing expert Ron Tite as we unravel the enigma behind plummeting show-up rates and faltering conversion metrics in 2024. In this episode, we confront the harsh reality of shattered trust and explore the pivotal role marketers play in its demise. But amidst the chaos lies opportunity. Are you ready to discover genuine, long-term solutions that transcend conventional marketing fixes? Prepare for a transformative conversation filled with captivating examples and insights that promise to reshape the digital landscape.
2024-05-0835 minThe Rainmaker PodcastAndrew Davis's #1 Secret To Architecting Unforgettable Keynote SpeechesCurious about the secrets behind unforgettable keynote speeches? In this episode, I sit down with Andrew Davis, a keynote speaker extraordinaire, to uncover the secrets of his success. Andrew's expertise isn't just about marketing; it's about storytelling that sticks. We delve into his unforgettable moments on stage, like the Exploding Watermelon, and how he crafts narratives that linger long after the applause fades. Discover the transformative shift Andrew made in his career—seeing himself not just as a marketing expert, but as a marketing journalist and scientist.You'll hear his pivotal lessons, like the idea th...
2024-04-1740 minThe Rainmaker PodcastA New Way to Market Yourself For Immediate Promotion in 2024You spend ALL your time marketing offers and products for others… with no time left to market yourself. But that ends in today's episode. So many of the marketing pros I coach come in feeling defeated, stuck, and ready to throw in the towel. And I get it! When you’re battling burnout, it can feel impossible to add one more thing to your overfilled plate.But in this episode? It’s the best half-hour you’ll spend this year! Because I know the shifts and changes that will happen when you… Master your rolePrioriti...
2024-04-1027 minThe Rainmaker PodcastHow Marketers Can Sell Themselves SuccessfullyWhy is it that selling yourself feels so awkward, yet marketing your clients comes naturally? In this part 2 episode, I unravel the paradoxical nature of marketing professionals finding themselves adept at promoting products but stumbling when selling their own brand – themselves.From navigating the discomfort of the 'digital street corner' to mastering the art of authenticity and persuasion, I explore the challenges and opportunities inherent in promoting yourself online. With my insights and practical strategies, this episode equips you with the tools to overcome self-doubt, break through barriers, and thrive in today's competitive marketplace.Connect wi...
2024-04-0321 minThe Rainmaker PodcastCostly Personal Branding Mistakes Marketers Often MakeIn today's crowded marketing arena, it's all about making your mark. As someone who's been around the block a few times in the marketing game, I'm here to dive deep into the art of personal branding.In today's episode, I'm reflecting on a Rainmaker call with one of my clients, and it got me thinking. We hammered home the importance of showcasing your unique strengths and experiences across all your professional platforms. Because let's face it, cookie-cutter just won't cut it anymore. I'm all about helping you find those clients who truly appreciate what makes you, well...
2024-03-2722 minThe Rainmaker PodcastJay Baer's Secrets To Becoming So Good That People Can't Resist Talking About YouEver wondered what sets apart the most successful marketers from the rest? Get ready to be blown away! In today's episode, I'm bringing you none other than the legendary Jay Baer, a titan in the world of marketing strategy. Renowned for his unparalleled ability to decipher market trends and translate them into groundbreaking strategies, Jaber's insights have transformed over 700 brands worldwide.In this episode, we discuss the importance of differentiation and word-of-mouth marketing. Jay shares strategies for brands to stand out, from identifying crucial patterns in the market to crafting compelling talk triggers, Jay's wisdom is a...
2024-03-2041 minThe Rainmaker PodcastBehind-The-Scenes of Getting Promoted with my Husband Scott Romney, VP of Sales at SOCiAre you looking to climb the corporate ladder in the fast-paced world of sales? Today I'm joined by my husband, Scott Romney, who has just been promoted to VP of Commercial Sales.Scott opens up about the emotional journey leading to his promotion, emphasizing the critical role of vulnerability and constructive feedback in shaping a leader. We tackle the perceptions that come with professional advancement, the significance of a diverse leadership team, and the meticulous preparation involved in stepping up to a VP role—mentorship and peer support being key ingredients.We also dissect the in...
2024-03-1346 minThe Rainmaker PodcastHow A Burned Out Marketer Became a Top Revenue-Generating RainmakerPrepare to be captivated by the saga of my rise as a Rainmaker, navigating the intricacies of corporate landscapes and overcoming the stifling grip of imposter syndrome. In this episode, I share my journey as a Rainmaker, reflecting on pivotal moments from my upbringing in a Cuban family business to my role as Chief of Staff at BossBabe.I recount navigating corporate environments, the challenges I faced as a young boss (in my 20s), and bouncing between being a Rainmaker to a Visionary for a few years. I share how I still align with being a Rainmaker...
2024-02-281h 01The Rainmaker PodcastFrom Customer Service to C-Suite with Jeremy Gabbert, CRO at Cardone VenturesFrom Customer Service to Chief Revenue Officer at some of the biggest names in the industry, Jeremy Gabbert's journey is nothing short of extraordinary. Join us as we unravel the story of his rise, exploring the highs, lows, and indispensable grit required to make it as a Rainmaker. From navigating challenging personalities to enduring the relentless demands of the field, Jeremy shares invaluable insights and experiences that promise to captivate and inspire. Tune in for a riveting conversation filled with wisdom, resilience, and the untold secrets behind achieving unparalleled success in the corporate arena....
2024-02-2137 minThe Rainmaker PodcastHow Did an SEO Specialist Become A Famed Agency CEO? A Conversation with Paxton GrayEver wondered how an SEO specialist became the CEO of one of Utah's most successful marketing agencies? Join me as I sit down with Paxton Gray, CEO of 97th Floor Agency, to unravel his remarkable journey. From humble beginnings to leading a thriving agency, Paxton shares insights into his unexpected career trajectory. But this conversation isn't just about business success—it delves into the raw and real emotions of ambition, guilt, and balancing personal and professional obligations. Paxton and I open up about the challenges we face in navigating our ambitious pursuits while fulfilling family responsibilities and le...
2024-02-1441 minThe Rainmaker PodcastPositioning Yourself for $100k Clients with April DunfordAre you ready to navigate the shifting marketing landscape of 2024? In this episode I sit down with April Dunford, an authority on market positioning, to talk about crafting a value proposition that cuts through the noise. April brings her wealth of experience to the table, discussing not only the strategic pivot but also her journey from in-house marketing maven to sought-after consultant. Discover the hurdles she overcame in building a client base and the undeniable power of a robust professional network. Listen in as April reveals how public speaking and authoring a self-published book have cemented her...
2024-02-0738 minThe Rainmaker PodcastTime-Bending Strategies for Career Growth with Carey BentleyUnleash your career potential with Carey Bentley, renowned author of "Winning the Week: How to Plan a Successful Week Every Week". Join us as Carey, a trailblazer in preventing burnout and amplifying success, unveils the secrets to cultivating freedom, driving millions in revenue, and reclaiming precious hours. Carey shares her expertise on mastering time, a skill crucial for both Visionarys and Rainmakers alike.In this captivating episode, discover how Carey, with innovative strategies and time-bending techniques, secured significant promotions by slashing her workload in half. Explore the thrilling journey that propelled her success and gain access to...
2024-01-3128 minThe Rainmaker PodcastHow To Drive Buyers To Buy Using Behavioral Science with Nancy HarhutHow do marketers navigate the ever-shifting terrain of consumer behavior and economic challenges? Join me in this episode alongside the brilliant Nancy Harhut as we delve into the realm of behavioral science and Nancy's unique skill set, seamlessly blending psychology with the art of persuasion to drive service sales.As we delve into our career journeys, we shed light on the unpredictable nature of the marketing landscape, emphasizing the constant need for adaptation and innovation. For those aspiring marketers, consider this your invitation to embrace your passions and become a driving force for change in an industry...
2024-01-2441 minThe Rainmaker PodcastHow Leaders Can Create Psychological Safety in Uncertain Times With Robert GlazerReady to delve into the keys to thriving in the workplace despite challenges? Join me and the insightful Robert Glazer as we explore the nuances of fostering psychological safety during tough times.Discover impactful leadership strategies that transcend the ordinary. Uncover the importance of transparent communication about business realities, and learn why granting your team a sense of control is the secret to success. But that's not all – we're unlocking the playbook on how employees can proactively become adept problem solvers! Don't miss out on this enlightening episode where we unravel the mysteries of effective le...
2024-01-1731 minThe Rainmaker PodcastHelping Marketers Overcome "Proving Energy" with Mark SchaeferWe all know personal branding can be important, but why is it more important now than before because of Artificial Intelligence? Join Mark Schaefer and me as we have a compelling conversation about the significance of personal branding in a world increasingly shaped by AI.From insights on influencer marketing to navigating imposter syndrome, we explore the intricacies of standing out in a digital age. Mark shares his unique perspective on writing books and sheds light on self-confidence in the face of rising expectations. Tune in and discover the profound connection between self-mastery and becoming a trailblazing...
2024-01-1030 minThe Rainmaker PodcastBuilding An Authentic Personal Brand That ISN'T About You with Mitch JoelEver wondered how marketing leaders navigate the chaos of today's poly-crisis world? Join me in a riveting episode where I sit down with Mitch Joel, a true thought leader in the marketing realm. Mitch doesn't just share insights; he unveils the secrets behind his enduring success. We dive into the strategy that propelled Mitch into the echelons of marketing greatness, standing alongside industry giants from Google to TikTok. But it's not just about accolades—Mitch opens up about choosing thought leadership over celebrity status and the nuanced dance of differentiating personal identity from brand.As the discussion un...
2024-01-0348 minThe Rainmaker PodcastHow to Transform from Smart Expert to Marketing Authority with Jay AcunzoWhat's the secret behind crafting unshakable confidence as a marketing leader? This week, join us for an immersive journey with Jay Acunzo as we unlock the mysteries behind building rock-solid confidence in the dynamic world of marketing.With a decade-long adventure navigating the landscapes of ESPN, Google, HubSpot, and beyond, Jay not only imparts insights but crafts a compelling narrative on transforming self-doubt into a driving force for marketing excellence. We delve into the challenges of comparison, the unrelenting pressure to be the ultimate authority, and the constant battle against creator fatigue. Jay doesn't just discuss these...
2023-12-2744 minThe Rainmaker PodcastHow A Graphic Designer Became The Head of Global Brand Experience with Durriya GunjaWould you like to hear the insights into a marketer's journey from graphic designer to the top as the Head of Global Brand Experience? Join us on this episode as we uncover the fascinating journey of Durriya Gunja , a marketing leader with over two decades of experience.What strategies did she employ to shatter the glass ceiling and secure promotions that left everyone in awe? How does she navigate the intersection of motherhood and ambition in the competitive marketing landscape? Get ready for an eye-opening conversation that challenges stereotypes in the creative side of marketing and redefines...
2023-12-2034 minThe Rainmaker PodcastBalancing A Full-Time Job with a Full-Time Side Gig Without Getting Fired with Jenn HermanA lot of us have juggled having a full-time job and a side hustle, and today's guest has perfected this balancing act. Jenn is a Director of Marketing as well as the founder of Jenn Trends, and to think that wasn't enough she is also a single mom. Join us as Jenn shares insights gained from over a decade of expertly balancing a full-time marketing role with nurturing her personal brand. In a captivating conversation, we explore the intriguing intersection of her aerospace career and Instagram prowess. Discover the secrets behind building a personal brand, the delicate...
2023-12-1334 minThe Rainmaker PodcastGetting Paid By Big Brands For Your Marketing Brain with Melanie DezielReady to supercharge your personal brand and command the paycheck you deserve? In today's episode, I'm thrilled to introduce you to Melanie Diesel, co-founder of Creator Kitchen and a marketing maestro. With a decade of industry mastery, Melanie guides us through the intricacies of personal branding and empowers marketing leaders to confidently assess their true value.We dive deep into pivotal topics such as pitching with assurance, implementing strategic pricing, and mastering the art of the discovery call. Melanie generously unveils her personal framework, offering practical tips to conquer imposter syndrome and pose the right questions during...
2023-12-0646 minThe Rainmaker PodcastThe Marketing Maverick Who Defied 40 Years of Career Expectations with Kim FeilEver wondered about the twists and turns that make a successful marketing career? In this episode, I sit down with Kim Feil, Aspire Brands' Chief Marketing and Strategy Officer, unravelling her unconventional path in the marketing realm. How did Kim navigate her unique journey and collaborate with major consumer brands? What insights does she share on ambition, self-improvement, and aligning personal values with professional pursuits? Join our conversation as we explore the nuances of handling challenging work environments, the weight of reputation, and the art of articulating one's worth. Come along for an insightful and...
2023-11-2930 minThe Rainmaker PodcastThe Comeback Story: How Akvile DeFazio Survived After Losing 90% of Her Agency BusinessHave you experienced a challenging week in your business that you'd rather erase from memory? In this episode, I sit down with Akvile DeFazio, the visionary behind AKvertise, a marketing agency. Akvile shares the most trying week in her career, marked by the loss of two significant clients, constituting more than 90% of her business. Despite this formidable setback, Akvile's resilience shines through as she perseveres to keep her agency thriving. Our conversation delves into the critical role of robust contracts in client relationships and the transformative power of vulnerability. We candidly exchange our encounters with burnout and...
2023-11-2230 minThe Rainmaker PodcastHow To Turn A Major Career Setback Into A Comeback with AJ WilcoxHow do you handle reaching the pinnacle of your career, only to find yourself unexpectedly let go? In this episode, we sit down with AJ Wilcox, a remarkable marketer who, just like many of us, found himself on an unexpectedly unique path. AJ shares his experiences running the largest LinkedIn ads account, successfully generating top-tier leads for his sales team for over two years. But, there's a twist – he was fired by the very boss he had personally trained.Our conversation explores the crucial themes of advocating your worth and self-promotion, shedding light on the significance of re...
2023-11-1533 minThe Rainmaker Podcast20 Years of Franchise Marketing with Mary Mills, VP of Marketing at College Hunks Hauling JunkWhat are the key elements to successful franchise marketing, especially when dealing with the expectations of hundreds of business owners? Today I had the privilege of interviewing Mary Mills, Vice President of Marketing for College Hunks Hauling Junk and Moving. With over two decades of experience in franchise marketing, Mary shares the intricate challenges of managing the expectations of more than 200 different business owners. We explore her successful strategies for building strong relationships with franchisees and the pivotal role of effective communication in this dynamic environment.Mary also opens up about her career-defining moment and the invaluable...
2023-11-0828 minThe Rainmaker PodcastHow to Navigate the Transition from Marketing Doer to Leader without the Drama with Paula FrenchHow can you navigate the complex journey from being a marketing practitioner to a marketing leader? In this insightful episode, we explore this transformation with Paula French, an expert in the digital marketing world. Paula has been a steadfast member of the same marketing agency for nearly 14 years. So when it comes to agency life, she's truly seen it all and has advanced to every level there is. Paula candidly shares her experiences, shedding light on the intricacies of managing client relationships during this transition to a marketing leader. We uncover the critical importance of maintaining proactive...
2023-11-0127 minThe Rainmaker PodcastA Marketer's Story Stepping into Entrepreneurship with Amanda ThompsonIf you're a marketer with dreams of running your own show one day, you're in for a treat. In this episode, we dive deep into the story of Amanda Thompson a remarkable individual who has conquered one of the toughest industries out there – the overly saturated skincare industry. She's worked with both celebrities and everyday folks, climbing the corporate ladder from manager to VP, all the way to becoming the chief of all things skincare.But here's the twist – she's taken the bold step of leaving the corporate safety net behind to embark on her own entrepreneurial adve...
2023-10-2531 minThe Rainmaker PodcastBuilding Your Personal Brand While Employed with Eleanor BeatonHave you ever wondered how to harness the magnetic force of personal branding as a Rainmaker? In this captivating conversation with Eleanor, we break the mold by revealing the secrets to building an indomitable personal brand even while working within the confines of traditional employment. Plus, we shine a spotlight on the transformative power of speaking engagements and how they can propel your personal brand to new heights. We also discuss the importance of specialization as a Fractional CMO, sharing how honing your skills in a niche can attract the right clients and open doors you never...
2023-10-1837 minThe Rainmaker PodcastThe Future of B2B Marketing with Alex Howe, Funnel's VP of MarketingHave you ever wondered what drives the future of B2B marketing and the delicate dance between marketing and sales teams? Join us in this intriguing podcast episode as we introduce you to Alex Howe, the Vice President of Marketing at Funnel. In a dynamic conversation, we explore the evolving landscape of B2B marketing, the symbiotic relationship between marketing and sales, and the ever-alluring world of entrepreneurship.Take a deep dive into Alex's remarkable journey, which includes a fascinating stint in the cannabis industry, where he co-founded a pioneering cannabis-infused wine company. Discover the pivotal role...
2023-10-1140 minThe Rainmaker PodcastHow Your Personal Brand Helps Your Company's Brand with Casago CMO Alex HusnerIn today's rapidly changing job market, it has become increasingly uncommon to encounter individuals who have dedicated an entire decade to a single company. Yet, here we are, thrilled to engage in a captivating conversation with none other than Alex Husner, a true testament to steadfast commitment and professional perseverance. In this episode, we embark on a fascinating journey through Alex's career in the vacation rental sector, delving deep into the remarkable experiences and insights that only a decade-long tenure can offer.As we unravel Alex's story, we'll gain invaluable insights into the challenges and triumphs that...
2023-10-0440 minThe Rainmaker PodcastThe Battle Between In-House vs. Agency Marketers with Casie GilletteAre you torn between agency and in-house marketing? In this engaging podcast episode, I delve deep into the world of marketing with Casie Gillette, a seasoned marketing leader who's walked both paths. Together, we unravel the intricacies of agency vs. in-house marketing, exploring personal growth strategies within the field, and tackling the ever-elusive challenges of burnout and time management.Join us as Casie opens up about her journey, sharing invaluable insights and experiences. She highlights the significance of control, the art of articulating your true worth, and the delicate equilibrium between stress and rejuvenation. This conversation is...
2023-09-2733 minThe Rainmaker PodcastWhen To Stay vs. When To Leave A Company with Taylor BeckerAre you standing at a career crossroads, grappling with the decision to stay in your current job or take a leap towards personal fulfillment? Join us as we sit down for an engaging conversation with Taylor Becker, a seasoned Marketing and Sales Executive Leader with a remarkable 13-year journey spanning the sports, consumer packaged goods (CPG), and retail industries. In this episode, Taylor generously shares her invaluable insights and experiences, providing a deep dive into her dynamic career.Taylor's extensive expertise shines as she discusses the pivotal moments and challenges she encountered on her professional path. She...
2023-09-2029 minThe Rainmaker PodcastBalancing Career Advancement And Family Responsibilities As A Female Leader with Dr. Amy Osmond CookEver wondered how extraordinary marketing journeys are crafted? Join me in an engaging podcast where I dive deep into a riveting conversation with the remarkable Dr. Amy Osmond Cook, a maven in marketing. Explore Amy's journey – from her PhD to her remarkable career transition into marketing, driven by unwavering family dedication. Witness how challenges were transformed into stepping stones, demonstrating that success thrives on unpredictability.But there's more – we also delve into the expansive domain of leadership. We navigate through the unique challenges and sacrifices that often confront female leaders. Amy and I reflect on the defining trai...
2023-09-1328 minThe Rainmaker PodcastHow To Heal Your Marketing Burnout While Still Performing At An Elite Level To Pay The Bills With Ash BurnsideEver wondered how marketing professionals navigate the daunting challenges of burnout and imposter syndrome? Join me as I sit down with our special guest, Ash Burnside, a coach in The Rainmaker Residency™. She candidly shares her battle with burnout and imposter syndrome, shedding light on the daily struggles marketers face.As I engage in a heartfelt conversation with Ash, we embark on a journey through her process of self-discovery, exploring the profound transformation from her marketing career to finding her zone of genius. With remarkable candor, she shares her experience of unearthing self-worth and emphasizes the pivotal ro...
2023-09-0651 minThe Rainmaker Podcast"Should Marketers Get MBAs?" with 2x Yale MBA Graduate Mary CzarneckiIn the dynamic and fast-paced marketing realm, how can you maintain a competitive edge as a marketer? Join me for an inspiring conversation with Mary Czarnecki – a marketing guru whose expertise is both awe-inspiring and practical. From her Ivy League background to her work with industry giants like Johnson & Johnson and WebMD, Mary's journey is one you won't want to miss.In this episode we dissect the merits of formal education, delving into its pros and cons for career advancement. Exploring the balance between formal learning and practical experience, we share our own views and experiences and wh...
2023-08-3038 minThe Rainmaker PodcastThe Battle Between In-House vs. Fractional CMO with Nick Herrera, Chief Revenue Officer at HelloSevenEver wondered about the diverse paths marketing professionals can tread? In this episode, Nick Herrera joins me as we dive into his varying marketing experience, focusing on the contrasting worlds of in-house and fractional CMO roles.Together, we dissect the advantages and challenges of each domain, exploring the immersive journey of an in-house Chief Marketing Officer deeply embedded within a single brand's ethos versus the agile and multi-faceted role of a fractional CMO. We unravel the art of setting boundaries and harmonizing budgets with campaign goals, all while delving into the personal side of professional accomplishments and...
2023-08-2340 minThe Rainmaker PodcastChanging Nature of CMOs Today with Monica Ho, SOCi's CMOJoin Monica Ho and me in this eye-opening episode as we delve into the ever-evolving role of the CMO in today's dynamic marketing landscape. With Monica's extensive background in digital marketing, she provides invaluable insights into self-development and staying competitive in the industry. From discussing the significance of corporate mentors and leadership styles to balancing strategy and people management, we explore the challenges faced by marketers in today's fast-changing landscape. We also shed light on the crucial CEO-CMO relationship and the need for personal growth and investment in team members.Tune in to discover how...
2023-08-1646 minThe Rainmaker PodcastPause and Pivot: An Exciting AnnouncementWe are shaking things up with The Rainmaker Podcast. After nearly a year of hosting this show, I'm taking a brief pause and will return with more interviews featuring Marketing Leaders from various business sizes and revenue levels. We are going to highlight the challenges and burnout faced by marketing professionals as well as their strategies and triumphs, so I promise when The Rainmaker Podcast returns, there will be exciting conversations with Rainmakers that you won't want to miss.Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you’re ready to...
2023-07-1211 minThe Rainmaker PodcastAriel Schiffer: When to Involve Marketing in the Product Development JourneyHave you ever wondered how marketing plays a vital role in product creation? In this episode, we dive deep into this topic with the brilliant Ariel Schiffer, the Founder of DreamPro, which is the first-choice course creation agency for entrepreneurs and small business owners.We explore at which stage should the Rainmaker be involved in the product creation, whether that's right from the beginning of a project, or at the later stages when you're ramping up to launch. Ariel also shares strategies on when marketing should step back during different stages of product development and how their...
2023-07-0537 minThe Rainmaker PodcastTracy Litt: Raising Consciousness and Breaking Free from Imposter SyndromeDo you ever feel like a fraud, despite your achievements and qualifications? In this episode, we tackle the pervasive issue of imposter syndrome and its impact on leaders, especially those in the online space. Join me as I sit down with Tracy Litt, a personal growth expert and former VP of HR, to uncover the truth behind imposter syndrome and how it can hold us back from reaching our full potential. Tracy shares her inspiring journey, offering insights on overcoming self-doubt and resistance. Together, we explore the power of raising consciousness, shifting perspectives, and embracing a conscious...
2023-06-2847 minThe Rainmaker PodcastLearn Grant Writing: From a Tent in Alaska to a Work Wedding: The Unconventional Story of Two Business PartnersHave you ever wondered what it takes to build a successful partnership in the world of business? How can intuition and gut feelings play a role in shaping the trajectory of a venture? In this episode, I'm joined by Meredith and Alex from Learn Grant Writing, who share their extraordinary journey. Starting from a simple work relationship, Meredith and Alex's collaboration soon evolved into a flourishing partnership. Along the way, they encountered numerous challenges and discovered invaluable insights that helped them pave the path to success.From exploring the concept of slicing pie equity to highlighting the...
2023-06-2146 minThe Rainmaker PodcastLauren Goldstein: When CEOs Regress into Chief Everything OfficersToday I'm joined by Lauren Goldstein, discussing our experiences as fractional consultants and delving into the issue of CEOs taking on too many responsibilities. This episode discusses the psychological barriers hindering CEOs from delegating tasks and relinquishing control to scale their businesses. We delve into the challenges of balancing the visionary mind of a CEO with the discipline required of a leader, emphasizing the value of thinking time and the curse of knowledge. Discover practical strategies for steering CEOs back on track, maintaining relationship equity, and making critical hires with discernment and intuition. In this episode, you w...
2023-06-1435 minThe Rainmaker PodcastJulie Cole: The Power of Multiple Founders: Lessons from Mabel's LabelsIn this episode, Julie Cole, co-founder of Mabel's Labels, discusses the dynamics of having multiple founders in an organization. We discuss the advantages of having co-founders, such as dividing tasks and providing emotional support, as well as the significance of having a solid shareholder's agreement and the delicate balance between being accountable to one another without falling into the trap of micromanagement.Drawing from her own firsthand experiences of starting Mabel's Labels with her sister and two close friends, Julie candidly opens up about the challenges they encountered when it came to dividing responsibilities and safeguarding the...
2023-06-0734 minThe Rainmaker PodcastJhana Li: Starting with Yes's and Scaling with No'sAs a Visionary, it's exciting to embrace new ideas, thoughts, and opportunities. However, it's crucial to take a step back and consider the impact it may have on your team and business. In this week's episode, we have Jhana, an Operations Consultant, who emphasizes the significance of stress-testing ideas, empowering operators, and building an exceptional team that supports CEOs and their visionary aspirations wholeheartedly.We analyze the consequences of consistently embracing new ideas as a Visionary, which can result in a reactive team that drains proactivity, motivation, and trust. Additionally, we explore strategies for achieving a perfect...
2023-05-3129 minThe Rainmaker PodcastNicole Laino: Human Design - The Energetic Map to Understanding Yourself As A CEOHave you ever wondered if there's a better way to understand your purpose and potential beyond traditional personality assessments? In this episode, I invite human design expert Nicole Laino to explore the fascinating world of human design. Discover how human design is different from other assessments and how it serves as an energetic map to help you understand your unique energy type, regardless of your role in life. We also cover how human design can be used in hiring and team dynamics, as well as identify how it can be used to understand one's purpose and potential.
2023-05-2444 minThe Rainmaker PodcastGabrielle Laura: How an Intuitive Channeler Can Help CEOs Trust Their GutHave you ever felt hesitant about working with an intuitive channeler? Today I'm talking with Gabrielle to discuss the world of intuitive channelling and how it can help Visionaries connect with their higher selves, intuition, and spirit team to manifest abundance. In this episode, I express my curiosity and hesitation about working with someone like Gabrielle, an intuitive channeler. Gabrielle emphasizes the importance of operating with integrity when working as an intuitive channeler and shares her thoughts on how some people in this field lack integrity.We delve into the common roadblocks that high-achieving female CEOs face...
2023-05-1735 minThe Rainmaker PodcastFortune One: The Perfect Marketing LeaderWhat is my Fortune Five Framework™, and how can it help CEOs and Rainmakers operate in their zone of genius? In this episode, I'll guide you through the first Fortune, which is the perfect marketing leader.I explore the challenges that arise when marketing responsibilities go beyond their intended scope and the importance of marketing leaders serving prospects and the brand. Plus, I reveal how marketing and operations leaders work together to create a complementary team. I also delve into the importance of true leadership from all team members, no matter what their position is.An...
2023-05-1043 minThe Rainmaker PodcastRainmaker Open House ReplayCome and listen in on the replay of my exclusive one-hour event for those sincerely considering the Rainmaker Residency™. This is a chance for you to come and experience a true open house where you’ll get to see inside the program and ask burning questions. Immerse yourself inside every nook and cranny (aka, every part of the program) as I unveil all the exclusive features available to you. No, this isn’t some webinar pitch slap. I’m actually walking you through the program, room by room.Join me on a complimentary Rainmaker clarity call to...
2023-05-041h 02The Rainmaker PodcastWhy CEOs Should Not Be Their Own CMOsAre you feeling the weight of carrying your business on your shoulders as the primary spokesperson and personal brand? Are you struggling to loosen the reins on your Chief Everything Officer title, especially when it comes to marketing? Well, buckle up because in this episode, I'm diving deep into the unique challenges faced by CEOs like you.Let's face it, trying to do it all can be exhausting and overwhelming. But I've got some game-changing insights for you. I'll share the secrets to finding the perfect marketing leader who can act as a proxy for you, not...
2023-04-2642 minThe Rainmaker PodcastPaige Griffith: The Raw Truth Of Losing A Key Player UnexpectedlyGet ready to discover the transformative journey of entrepreneurship in this episode as I sit down with Paige Griffith, the Visionary behind The Legal Paige. Together, we uncover the raw truths about the identity shift that comes with being a CEO and founder and the challenges of delegation when your business bears your own name.From discussing the inevitability of employee turnover to recognizing the need for team evolution, we leave no stone unturned. We also explore the emotional hurdles that come with leadership during difficult times and the importance of being a compassionate and heart-centric leader...
2023-04-191h 00The Rainmaker PodcastVanessa Alzate: How To Find Your Dream Team PlayersHave you ever found yourself looking outside your team or community for talent when the perfect candidate was right in front of you all along? Join us as Vanessa and Danielle from Anchored Training share their personal experiences in the Rainmaker Residency program and offer invaluable insights on building trust, validating ideas, and developing the discipline and discernment muscles.Vanessa opens up about her perspective on recognizing and developing talent within a team or community and her dedication to investing in the program. As Visionaries, we all know that recognizing and courting talent within our team is...
2023-04-1251 minThe Rainmaker PodcastShannon Matson: When Killer Marketers Need Other Marketers On The TeamGet ready for an insightful conversation with Shannon from The Social Bungalow as we explore the key to complementing your marketing team rather than competing with them. Shannon shares her expert strategies for dividing and conquering marketing lanes, leading to successful collaboration and shared learnings. But that's not all! Shannon also opens up about her personal experiences with imposter syndrome and gaslighting, sharing her inspiring journey to finding space to have a "hot take" and move forward. She encourages entrepreneurs to step out of shame and replant themselves in a bigger pot to grow their roots.
2023-04-0549 minThe Rainmaker PodcastDoer vs Dream Marketing TeamsHave you ever felt like your marketing team could be so much better? Perhaps you're a part of the team, and you see the incredible potential that is just waiting to be unlocked. But unfortunately, the team is not running as smoothly as it could be.If you're finding that your team is simply ticking off tasks and leaving it at that, or if mistakes are happening during launches, or if everyone is looking at you for answers, but you can't give enough time to them with everything else going on, then you might be on a...
2023-03-2927 minThe Rainmaker PodcastAlexis Dean: Why CEOs Are Dumping Their Own MastermindsIf you've started to resent the program you have created and are worried you are outgrowing your audience or questioning it, in this episode, Alexis and I discuss how it could just be down to a lack of awareness and intentionally about how you put the mastermind together and how you show up inside of it.Join us as we dive into the topic of masterminds with our guest, Alexis Dean, founder of The Dovetail Community of Women Entrepreneurs. Alexis shares her experience and insights on why successful women are closing down their masterminds and how you...
2023-03-2237 minThe Rainmaker PodcastDr Jordin Wiggins: CEOs Missing Out On A “Return On Intimacy”Did you know that research shows that 50% of women will suffer from sexual dysfunction at some point in their lives? Today I am joined by Dr. Jordin Wiggins, a specialist in intimacy and feminine burnout, to explore this. We discuss the concept of feminine and masculine energy and how this plays a significant role in our intimacy, as well as the different parts of ourselves, from how we show up in business to our family and with our partners.It's often the case that we only ever address our lack of intimacy when there's a...
2023-03-1543 minThe Rainmaker PodcastGloria Chou: Healing Generational Trauma As A LeaderIn this episode, we explore the concept of generational trauma as a leader with special guest, Gloria Chou. She opens up about her own journey of burnout and how focusing on the energetics of her body helped her reconstruct her relationship with money and her mother. Joining in on the discussion, I share my own experiences with generational trauma and how it has affected my work ethic and tendencies towards overachieving.We also explore the impact of generational trauma on successful businesses and how expectations can sometimes lead to sudden shutdowns. As a leader, Gloria shares her...
2023-03-0843 minThe Rainmaker PodcastDanielle Wiebe: Collaborating With Your Direct CompetitorsAre you hesitant to collaborate with your direct competitors? Well, fear not! In today's episode, Danielle shares her insights, and practical tips on how collaborating with competitors can actually be beneficial for both parties.She explains why it's essential to have confidence in your unique spin on your business and why putting another business down or comparing their features to yours is never productive. But how do you actually collaborate with your competitors? In this episode, we explore different collaboration opportunities, from joint products to speaking engagements and email list swaps. As well as how t...
2023-03-0136 minThe Rainmaker PodcastAudrey Saccone: Launch Manager Do's and Don'tsJoin us on this week's episode as we sit down with Audrey, a seasoned Launch Manager with experience working with Marie Forleo, Sophia Amoruso, and other big names in the business world. Audrey and I will share our insights on the differences between Launch Managers and Marketing Rainmakers and why a launch manager can be a long-term part of your team, not just for a one-time event. Discover the best ways to utilize a Launch Manager and how Audrey helps visionaries take their ideas, assess what can be done realistically, and brings them to life. In addition, A...
2023-02-2241 minThe Rainmaker PodcastThe Product Boss: Compassion & Conflict Within A Partnership DynamicUncover the secrets to successful partnerships with Minna and Jacqueline, the Co-Founders of The Product Boss! These two experts have seen both the highs and lows of partnerships, but their current collaboration has stood the test of time. Join us as we take a deep dive into their journey to finding the perfect partnership, from how it all started to how it's grown and evolved over the years. Discover the dynamic of who leads as the Driver and Visionary and how they work together to bring their vision to reality. Get a unique insight into th...
2023-02-151h 01The Rainmaker PodcastGeekPack®️: Inside Look Into The Visionary CEO & Marketing Rainmaker RelationshipToday we are exploring the dynamic relationship between a Visionary CEO with a big drive and big goals, and her talented and badass Rainmaker, who also happens to be step-mom and daughter. Tune in as we delve into how this dynamic started. You'll hear from Julia, the Visionary CEO, as she shares where her vision comes from and why it means so much to her, and from Beth, the Rainmaker, as she explains how she got behind Julia's vision and how the relationship was formed from being step-mom and step-daughter. We explore how Beth learned her skills t...
2023-02-0149 minThe Rainmaker PodcastDana Malstaff: What To Do When Your Team Stops CommunicatingBeing a parent impacts the way you lead your business as a Visionary, and today I'm joined by Boss Mom, Dana Malstaff, to discuss what that teaches you. Dana first shares how Boss Mom was created, from being fired and falling pregnant to writing a book that paved the way for the Boss Mom business.We explore the evolution of her team as Dana shares her first hire, from helping a few hours each week to pitch her on podcasts to now having an expansive team of incredible women who support her growth. Dana shares what she...
2023-01-2554 minThe Rainmaker PodcastHannah Nieves: Pulling Off Being A Multi-Passionate CEODo you sometimes find it hard to dial down and focus on one thing because you're multi-passionate? Today's guest shares her story on just that, and yet how she enjoys being multi-passionate as it keeps things fun and challenging every day. Today's guest is Hannah Nieves, a multi-passionate Visionary with three successful brands. Hannah shares her journey from being multi-passionate, even from a child.Hannah takes it back to the beginning of how she was able to grow her three successful brands by listening to her gut and moving fast with her decision-making. She shares her advice...
2023-01-1830 minThe Rainmaker PodcastDr. Hope: Nailing Entrepreneurship, Failing in ParentingToday I'm bringing on my parenting coach Dr. Hope to highlight why it feels like I'm nailing entrepreneurship, yet I'm failing at home as a parent. My husband and I often joke about what area is the hardest in our lives, from parenting and entrepreneurship to marriage, and why it feels like every day is groundhog day as parents.We discuss the common themes, fears, and complaints among powerful entrepreneurs who are navigating parenting. I open up about my fears and feelings around parenting and how I had to relearn creating boundaries with Dr...
2023-01-1147 minThe Rainmaker PodcastHeather Chauvin: The #1 Secret To NOT Burning Out My Business, Team, and SelfHow we show up as leaders at home and work usually differs, you may be like today's guest Heather, who had a disconnect between being a fantastic leader in her business and feeling like she was failing as a parent. Today's interview explores managing your feelings, energy, and triggers at home and in your business.Heather shares her journey between wanting to be a good mother and feeling fulfilled in her career. We explore how you might be addicted to stress and adrenaline and the importance of looking for that high outside your business. We d...
2023-01-0450 minThe Rainmaker PodcastEmily Reagan: Marketing Rainmakers vs Unicorn AssistantsThere are a lot of titles in the industry, and we understand that it can feel overwhelming to know which title and role you need to fill for your business. In today's episode, Emily Reagan explains how she landed on 'Marketing Assistant' as her title as she initially struggled to define how she assisted Visionaries. We compare the difference between Marketing Rainmakers and Unicorn Assistants and explore the point in your business where you would consider bringing on a Rainmaker to support the Assistant and relieve them of the duties that the Rainmaker should be fulfilling.
2022-12-2831 minThe Rainmaker PodcastJessica Marx: Multi-Billion Dollar Start-Up PhilosophiesAre you asking yourself if it's the right time to relinquish sales to another person, and you're unsure if you are ready or even the type of person you should be looking for, today's guest, Jessica Marx, shares with you her multi-billion dollar start-up philosophies.We discuss building your sales team as a Visionary and how selling in the online wild west is different from other arenas. Jessica explains why you're holding your business income back by being the only salesperson and how you can bring people in to help you sell your offers. She also outlines...
2022-12-2140 minThe Rainmaker PodcastShana Lynn: Community Manager's Return on RetentionWe spend a lot of time marketing and converting prospects, and this is my world, but it pains me to see these marketing strategies focus on the front side, but lack on the back side, and our customers aren't getting the same energy. So today, Shana, the community strategist behind many of the 7 & 8-figure brands, joins us to explore the power of communities inside your business.We discuss the evolution of communities, from growing a baby community to when you require support, the mistakes that happen when growing communities, and why you shouldn't just cherry-pick a community...
2022-12-1443 minThe Rainmaker PodcastAmanda Christine: 7 Levels Deep Interview GamechangerAre you currently facing challenges in recruiting team members? Today my guest, Amanda, shares her journey of team expansion, from the support she needed around her when she ran local events to now expanding her team to support her now she is traveling. We explore the challenges from recruiting locally to finding a team near her events and how Amanda finds high-quality team members.Amanda shares her insights into what Visionaries can do to attract and retain world-class players. I also share with you the 7 Levels Deep Interview exercise that I picked up when I worked with...
2022-12-0737 minThe Rainmaker PodcastTina Tower: Managing Teams Across The WorldI'm joined today by Tina, who is sharing how she manages to operate her organization with a global team with so many different cultures. Tina talks about how she leads her team through the times when she is dealing with conflict to praise, with not only varying cultures but working all around the world from each other.In this episode, we discuss how things have changed since the great resignation, and the changes in the economic climate have impacted working with a global team. Tina shares how she manages her teams, from weekly team...
2022-11-3040 minThe Rainmaker PodcastStephanie Dove Blake: Insane Team Retention Within An AgencyWant to know how to craft a fantastic team as an agency owner? Today I'm joined by Stephanie Dove Blake, who shares how she finds her team members, builds them up into powerhouses, and supports them to thrive inside and outside her business. In this episode, Stephanie talks about why she uses personality assessments to empower her team to know themselves better so that they can work better as a team and allow her to be a better leader.Stephanie's team is majority working moms, and she shares how she has set her business up to support...
2022-11-2345 minThe Rainmaker PodcastThe Journey of Becoming a Marketing Rainmaker (Alysha's Story)Curious about what a Rainmaker is? Today I'm joined by the Rainmaker of Powerplay, Alysha Nazabal. Today's interview discusses what a Rainmaker means to Alysha and her journey from Marketing Assistant to Rainmaker. Alysha is among the 1% of Rainmakers, and we dive into the experiences that have helped her step into her fierce leadership role. From spending 10 years with a company that didn't see her value to now becoming the Rainmaker for a Visionary who adores her, you'll hear Alysha's story in this interview.At the start of Alysha's career, she was told that...
2022-11-161h 15The Rainmaker PodcastHaley Burkhead: Art of Dethroning the BossWondering how to cultivate a team who feels empowered to share their opinions? Today I'm joined by Haley Burkhead as she shares her experience scaling her business and the relationship she has with her team members that allow them to take lead in their roles.In this episode, Haley talks about what it was like being a people manager, the mistakes she has made along the way, and how she was able to grow her business to a place where she can automate her team and work minimal hours a week in her organization.We...
2022-11-0947 minThe Rainmaker PodcastDr. Greg Bottaro: The Visionary CEO Mind & All Its PartsDo you feel like there's a constant battle inside of your brain with the different thoughts and feelings you're having? Today I'm joined by Dr. Greg Bottaro, a Catholic psychologist, who is going to talk us through the internal dialogue of a CEO at different stages of business growth.Dr. Greg discusses how we have different parts of ourselves which each individually have their own feelings, and past experiences, and they can take lead or sit in the background and stay quiet at times.I share my struggles with being a Visionary and still wanting...
2022-11-0252 minThe Rainmaker PodcastLaura Couvillon: Team Expansion in the Wild Online IndustryAre you currently in the process of expanding your team, maybe you keep facing hurdle after hurdle and can't seem to find the right candidates? Today I'm joined by Laura Couvillon, a Recruiting Specialist who works with online entrepreneurs to help them add to their dream teams. Laura shares with us today how to navigate the Digital Wild West to successfully grow your team, reduce the churn rate of your employees and contractors and gain more clarity in what roles you need to expand.We discuss the pitfalls of recruiting in the online industry and what Visionaries...
2022-10-2644 minThe Rainmaker PodcastMy Personal Rainmaker Story with Special Guest Alysha BellAre you curious to know about my Rainmaker story? I couldn't share it by myself, so I'm switching seats, and Alysha Bell, a Rainmaker inside the Rainmaker Residency™, is interviewing me today. I'm opening up and telling my story of being the Rainmaker for some of the biggest brands in the world.We start by bringing it back to my childhood to uncover my work ethic and how my parents, who ran their company for over 30 years, helped craft me into the woman I am today. I share my experience from being a Marketing Intern at an ML...
2022-10-191h 01The Rainmaker PodcastBrittany Ratelle: The Legal Journey As Your Brand Exposure IncreasesWorried about crossing your t's and dotting your i's as your brand is growing? Today I'm joined by Brittany Ratelle, an attorney for creators and online business owners, and she shares with you how to protect you and your business legally as your brand exposure increases. We discuss a handful of different legal do's and don'ts in today's episode, sharing the common pitfalls that happen throughout the growth stage and what you can do to prepare yourself for the future. Whether you're in team expansion mode and you are wondering how you should legally classify your t...
2022-10-1248 minThe Rainmaker PodcastAdrienne Richardson: The Power of Changing The CEO NarrativeFrom clashing at the beginning of working alongside each other to now creating a bond beyond business, I'm joined by Adrienne Richardson as we share our journey of flipping the script. In this episode, we discuss the importance of changing the narrative as leaders and team members, as companies and vendors, and as people. Adrienne state's that when you aren't so focused on yourself as a leader you can flip the script by becoming curious, being humble, and having integrity. Adrienne shares that trust and respect are of high importance when it comes to leading her t...
2022-10-0543 minThe Rainmaker PodcastAdam Rundle: The Reality Behind Partnerships & Team CompensationThinking about bringing on a partner into your business? Discussing starting a new business with your friends or family? Today I'm talking to Adam Rundle who shares his experience watching his family operate a business together, what motivated him to seek out a partner himself, and what it was like working in a partnership. Adam also talks about what it's like to have a successful partnership and what happened when his partner exited the business.Additionally, we explore how to navigate influencer brands and what to do when you're showing your life and the luxuries you get...
2022-09-2853 minThe Rainmaker PodcastKaitlyn Carlson: To Sell Or Not To Sell? That Is The Wrong QuestionCurious what it's like to work with a certified financial planner, when the best time is to hire a CFO? Join Kaitlyn and I in this episode where she shares what it is like to work with high profile CEOs and how she helps them focus on the higher level strategy to achieve the financial goals they set out. We discuss the difference in scaling a business to exit in the future versus growing a lifestyle business, and how you can live successfully whilst still preparing yourself and your business to be ready to sell.Whether you're...
2022-09-2143 minThe Rainmaker PodcastDan Davis: Showing Up When The Future Isn't GuaranteedIn today's episode, Dan Davis, founder of Stiry, shares that over the past 25 years, he has dealt with these mysterious symptoms. Around 4 years ago, things worsened when he couldn't work for periods but remained undiagnosed. Then, while working on one of his first projects through his business, divine intervention happened, and a Doctor was able to diagnose Dan finally. For years Dan felt like he wasn't in alignment with himself and was hiding his health issues from his family, team, and community. But since Dan's diagnosis, he has found it easier to open up, be free a...
2022-09-1446 minThe Rainmaker PodcastNatalie Gingrich: Why You Shouldn't Hire Your Mini MeWondering why turnover is still really high with new hires even when you're being smart about it? Listen to this week's episode with Natalie who shares how you're setting your new hires up for failure without realizing it and how you can make the shift to hire effectively.Natalie and I discuss how we all would love to have another version of ourselves inside of our business, but she shares that as a solopreneur you are wearing 7 different hats whilst also being extremely overworked, so you can't expect to find a hire that can fulfill all of...
2022-09-0743 minThe Rainmaker PodcastDonald Kelly: From A One Man Band To A Scaling BrandDonald Kelly shares how he went from selling mangoes as a child on the streets of Jamaica to scaling his sales training organization today. Throughout his entrepreneurial journey, he realized that he was exchanging time for dollars and needed to figure out what the next step was for his business.In this episode, Donald shares with us what steps he took that allowed him to grow his business beyond the limits of himself and hire a total of 8 team members plus additional contractors to help his business scale without relying solely on him. We discuss the idea...
2022-09-0743 minThe Rainmaker PodcastJill Stanton: How Her New Business Healed Past TraumaHave you ever wanted to get out of the weeds of one business and start a new one? In the first episode of The Rainmaker Podcast, Jill shares with us about the different successful businesses she has run over the past ten years, what it was like working alongside her husband and how Millionaire Girls Club went from an idea on the back of a moped in Bali to the successful relationship focused business it is today. We discuss when Jill truly felt like this idea was in alignment and how she knew that Millionaire Girls Club...
2022-09-0747 minThe Rainmaker PodcastWelcome To The Rainmaker PodcastThe Rainmaker Podcast is a weekly show for Visionary founders and rockstar team members to come together and talk about what it's really like to build and work for brands with the highest levels of visibility on the biggest internet stages. Join experts, founders, and team members each week for radically honest conversations about things like team turnover, launch PTSD, wanting to quit or burning it all to the ground, and everything in between. Host Veronica Romney brings the truth and transparency we all need when it comes to leadership, team management, burnout recovery, employee conversations, exit in...
2022-08-1501 min