Shows
Resilient Entrepreneurs155: Peggy Sullivan: Beyond BusynessWhat if the secret to achieving more is doing less? In this episode with Vicki and Laura, we focused on the lie we've all been sold - that busyness equals success. Our guest, Peggy Sullivan, bestselling author and TEDx speaker (with over 1 million views), shares her deeply personal wake-up call that exposed the cost of overworking. That sent her on a mission to show other women how you can reclaim your time, energy, and joy.
Peggy shares her three-step "Busy-Busting" framework:
đSubtraction â eliminate low-value tasks stealing your focus
đMojo Making â daily rituals that boost ener...
2025-08-0143 min
Resilient Entrepreneurs154: Sreyna Rath: Co-founder Jaimee AI Companion for WomenWhen ChatGPT told our guest Sreyna Rath she was âgood at baking,â she didnât just get annoyed⌠she built Jaimee, the worldâs first female-focused AI companion. In this episode, we (Vicki and Laura) sat down with Sreyna to unpack what happens when you stop trying to fit in and start building something the world really needs. From battling imposter syndrome as a woman coder in a man-tech world, to being OK with the haters, and inviting an innovative and ethical advisory board, this conversation is as bold and honest as it gets.
We talk about:
đWhy...
2025-07-2548 min
Resilient Entrepreneurs148: The Entrepreneur's Guide to AI and AuthenticityDownload Your Free LinkedIn to Latte Method Here: https://www.twofouronetraining.com/linkedinlatte
AI is everywhereâand if youâve felt unsure about how to stay real in a world full of bots, youâre not alone.
In this episode, we (Vicki and Laura) talk honestly about what it feels like to be real entrepreneurs in an AI-saturated space. No scripts. No filters. Just the real stuff thatâs on our minds too.Â
Youâll hear:
đWhy authenticity still mattersâmore than everÂ
đHow comparison and fear creep in when tech moves fast...
2025-06-1832 min
Resilient Entrepreneurs146: Early Entrepreneurial SparksEver wondered what separates entrepreneurs from everyone else? This special compilation episode reveals the fascinating childhood stories of successful entrepreneurs who showed business flair from an early age.
Who youâll meetâŚ
The Youngest Nurse Aide in New Zealand Mia Munro's determination at 15 to break age barriers in healthcare - her passion still drives her outcomes today.
From Soviet Secrecy to Success Eugenia Oganova was giving paid consultations at 14... in a country where entrepreneurship was illegal. Her underground business story will amaze you.
The $10 Lesson That Changed Everything Cindy Jordan thought she...
2025-06-0629 min
Resilient Entrepreneurs141: The Power of Thought LeadershipIs Traditional Marketing Dying? The Power of Thought Leadership
Weâre so excited to share this episode with you because we're tackling something that's been on our mind latelyâis traditional marketing losing its effectiveness?
We dive into why thought leadership has become absolutely essential for growing your business in today's world. Would you believe that 64% of buyers trust a brand with a thought leader at the helm more than traditional marketing that just touts the company's own greatness? The numbers don't lie! In this chat, Laura and I break down the massive difference between simp...
2025-04-2317 min
Resilient Entrepreneurs140: Arch Downie: Find Your True WorthIn this compelling episode of Resilient Entrepreneurs, Laura and Vicki chat with Arch Downie, a coach who helps people become better versions of themselves after experiencing his own journey of transformation. After 23 years in the corporate world and several interstate moves, Arch found himself suddenly retrenchedâand with that job loss came a crisis of identity. His powerful story of rebuilding his sense of self and discovering his mission to help others offers valuable insights for entrepreneurs at any stage of their journey.
Some Key Points of Conversation..
Navigating Identity Loss:
Arch shared; "When I lo...
2025-04-1848 min
Resilient Entrepreneurs139: Procrastination & PerfectionismYou donât have to get it perfectâyou just have to get it going. Success comes from taking action, even when it feels messy or imperfect.
In this episode Vicki and Laura keep it real - with their own experience of procrastination and perfectionism - and the mindset traps that keep us entrepreneurs spinning our wheels - perfectionism, procrastination, and the underlying fear of something!
Youâll hear:
Why perfectionism isnât the badge of honour you thought it was (itâs actually holding you back)
The sneaky link between procrastination and fearâand how to b...
2025-04-1620 min
Resilient Entrepreneurs137: Plan for SuccessWhat if the difference between a thriving business and a stalled dream isn't talent or luck, but simply a plan? Vicki and Laura share why having a strategic launch plan is critical for new entrepreneurs who feel overwhelmed by marketing decisions.
Drawing from years of experience, we explain why your initial launch period offers a unique opportunity to capture attention â and how most entrepreneurs waste this golden moment. We have an all-too-familiar story about a client who attracted great media attention when they first launched their business, yet worked with us a year later saying "nobody knows ab...
2025-04-0913 min
Resilient Entrepreneurs135: Say Yes to YouFinding Your Purpose, Beating Entrepreneur Doubt
What happens when you dare to say "yes" to yourself? We, Vicki and Laura tackle the purpose question that haunts many entrepreneurs and share how to overcome the self-doubt holding you back.
Vicki reveals that what others called "brave" business moves were simply moments of saying yes to herself. Laura acknowledges the vulnerability in sharing your purpose: "I still feel hesitation because of that insecurity - is it big enough? Is it important enough?"
The episode includes a grounding meditation with Vicki challenging listeners to practice self-reflection...
2025-04-0215 min
Resilient Entrepreneurs133: Begin Here or Fail LaterAre you stuck in the idea phase of your business? You're not alone. A staggering 90% of business ideas never make it to launch due to fear, inaction, or lack of strategy. In this 1st episode with Vicki and Laura, we focused on Resilient Entrepreneur's Academy's core mission: helping you break through the barriers that keep your brilliant ideas from becoming reality.
If you're stuck in the planning phase of your business, this episode offers practical guidance on moving from idea to successful launch. By understanding the strategic foundations of marketing, you'll gain the confidence to take action...
2025-03-2611 min
Resilient Entrepreneurs129: Jose Berlanga: Purpose Through PainWe, Vicki and Laura, sat down with Jose Berlanga, an entrepreneur whose journey is nothing short of extraordinary. At just four years old, Jose survived a devastating accident in Mexico that left him for dead with 3rd degree burns over his whole body. Against all odds, he defied expectations, one hour at a time, and by dreaming and hoping he turned his challenges into a purpose. Joseâs early struggles shaped his mindset, taught him resilience, and pushed him to dream beyond his circumstances - and now heâs sharing his experiences and great business advice through the business books...
2025-02-2842 min
Resilient Entrepreneurs125: Adam Marburger: You're the ProblemIn this episode, we sit down with Adam Marburger, a powerhouse serial entrepreneur who owns and operates multiple successful businesses. Adam shares his journey, packed with hard-earned lessons and insights on scaling, securing funding, and mastering sales.
One of Adamâs key messages? Business is all about your mindset. He breaks down how shifting your mindset can make or break your success, the strategies heâs used to build and grow his businesses, and why sales is a non-negotiable skill for any entrepreneur.
Adam has also authored, Youâre the F***king Problem: A Guide to Get...
2025-01-3133 min
Resilient Entrepreneurs121: Big Plans for 2025 â Are You Launch Ready?Episode 121: Big Plans for 2025 â Are You Launch Ready? In this episode, co-founders Laura and Vicki pull back the curtain on their exciting plans for 2025! From the much-anticipated Launch Ready online course to coaching programs designed to help you ditch overwhelm and crush your business goals, theyâre bringing everything you need to take your entrepreneurial journey to the next level. Tune in for an inspiring chat about mindset, overcoming obstacles, and why support and resources are game-changers for launching (or relaunching) your dream business. Ready to embrace your inner entrepreneur in 2025? Letâs do this!
2025-01-0613 min
Resilient Entrepreneurs120: The âPause EffectâOur experience as entrepreneurs and coaching others is that there is power in a pause. Now is always the best time to bring rest, mindfulness, and reflection into our business. Business and life are one for entrepreneurs, there is rarely separation. As your co-hosts of this podcast, Vicki and Laura share their experience and personal practices for balance vs burnout, and we share how weâre âbraggingâ our way to greater impact! Catch this episode as youâre considering your intentions for the year ahead.
2024-12-3012 min
Resilient Entrepreneurs110: Jean-François Lappas: Find Your Purpose In Business Through VulnerabilityIn this conversation, coach and founder of the WABYA platform, Jean-François Lappas gets real about burnout, vulnerability, trusting yourself and self-realisation. Itâs a deep and captivating conversation - where he also coaches our co-host Vicki and asks both hosts to share vulnerable stories of their own.
We talk about how trust and vulnerability are the key to finding your purpose - if you want the questions to ask yourself to connect with your purpose - listen in, JF shares those questions.
This episode is packed with coaching richness - if youâre even sligh...
2024-10-1845 min
Resilient Entrepreneurs101: Highlights from BermudaWith this highlights reel we pay homage to the Bermuda entrepreneurs who have featured in the 100 episodes of the show over the last two years. We started this Resilient Entrepreneurs podcasting journey with them, in our home base of the small island of Bermuda and now weâre truly international, with co-host Laura living in Bermuda and Vicki in Brisbane, Australia.Â
Highlights of these Bermuda business founders are featured in this episode:
Rose Zuill, Co-founder, DavidRose Jewellery
Kidist Emery, Founder, Salon Pink
Nico Bean, 14 -year-old âart-repreneurâ and owner, Flow By Nico
Michelle Viera, Co-founder, Soltrino
Coral Wells...
2024-08-0918 min
Resilient Entrepreneurs94: Serial Entrepreneur, Patrick Noel Daly: So you want to be an entrepreneur?Join this Masterclass on entrepreneurship with Patrick Noel Daly, a serial entrepreneur, inventor, author, mentor and inspiring speaker.
This episode peels back the curtains on what life as an entrepreneur is - youâll laugh, youâll relate - youâll want to rewind and listen again - Patrick spoils us with solid advice and business guidance with his Irish charm and humour. If thereâs one podcast episode to listen to today, itâs this one! Again and again, we did!
We talk about capturing your ideas, mitigating risk, finding your perfect-fit team, sales and resili...
2024-06-2152 min
Resilient Entrepreneurs93: Author & Speaker, Jeanne Collins: Two Feet In for Life-Work BalanceIn this conversation, Vicki and Laura interview Jeanne Collins, an award-winning interior designer and author of the memoir 'Two Feet In, Lessons from an All-in-Life.'
Jeanne was fired from the corporate world at 50 and is building a lifestyle business helping other women find resilience and life-work balance. She talks about the different ways we can define success - it's not always about revenue - and we touch on networking and staying focused on what's working well. If you're thinking about podcasting yourself, listen in, Jeanne has some great advice here. And on life-work balance, Jeanne shares...
2024-06-1439 min
Resilient Entrepreneurs86: Author Nick Jonsson: Solving Executive LonelinessThe saying goes, "It's lonely at the top", and let's not take that lightly. In this episode, Vicki and Laura meet Nick Jonsson, #1 International Best-Selling Author of 'Executive Loneliness. The 5 Pathways to Overcoming Isolation, Stress, Anxiety and Depression in the Modern Business World' . It may surprise you to hear the statistics about how widespread and serious loneliness is as a global health issue.
Nick shares his personal journey and how his experience led him to be helping others. By the end of this episode you may be asking yourself whether hard work is all that we're led to b...
2024-04-2646 min
Resilient Entrepreneurs82: Psychologist & Author Dr. Marie-HÊlène (MH) Pelletier: Plan for ResilienceIn this episode of Resilient Entrepreneurs, psychologist Dr. Marie-HÊlène Pelletier, takes us through a live example of how to develop resilience - with Laura as her client!
Her book The Resilience Plan is full of easy-to-implement techniques to prevent burnout and to create resilience in the workplace - for yourself and your team.
It's a fascinating conversation - and be ready to pause and rewind with the great value MH offers as we chat.
We touch on the unexpected and underreported lingering impact of the pandemic on mental health, globally and ho...
2024-03-2950 min
Resilient Entrepreneurs76: AI Strategist, Mikal Minors: AI Vs Human DevelopmentIn this episode, Mikal Minors, Bermudaâs leading AI Strategist, shares his journey from a troubled teen to a successful entrepreneur. He leaned into self-discovery at a young age to overcome adversity and he shares deeply personal stories.Â
Mikal discusses the role of AI in business and shares how businesses can integrate AI for better efficiencies and customer service. We also touch on the longer term implications and benefits of AI in education.Â
Mikal's love for being an entrepreneur stems from the freedom and flexibility it provides - and his intention to build a legacy.Â
2024-02-1650 min
Resilient Entrepreneurs46: Karl Schwantes, Xennox Diamonds & 5 Star Google Reviews, Customer Experience Expert. Being ExceptionalKarl Schwantes, a genius gemologist and jeweller. Known as a 'diamond surgeon' for his extensive knowledge about experience, Karl's gems are not limited to the jewellery business - he now shows business owners how to get 5-Star Google Reviews, because he does it so well in his own business. âMy 5 Star Reviewsâ help businesses harness the power of online reviews to achieve remarkable growth and customer satisfaction.
In this episode youâll hear Karl describe how to select the perfect engagement ring, how to write a book in 30 days, and how to create delightful customer experiences in your b...
2023-07-1442 min
Resilient Entrepreneurs45: Co-Founder & Medical Director, Dr. Ayesha Peets Talbot: A Doctorâs Take on BurnoutSeason 3 of Resilient Entrepreneurs Podcast kicks off with a dose of holistic wellness guidance from Dr. Ayesha Peets Talbot, co-founder and medical director of Ocean Rock Wellness in Bermuda.
Medical science shows there is a vital connection between emotions, stress and health, which in turn impacts your business success and how much youâre enjoying it.
Discover the five pillars of good health, learn how to assess your hormonal and micronutrient health, and gain insights on the medical condition called âburnoutâ or Adrenal Fatigue Syndrome.
This episode is captivating and youâll gain valuable...
2023-07-0742 min
Resilient Entrepreneurs44: The Best of Resilient Entrepreneurs Season 2Welcome to Resilient Entrepreneurs, the podcast that celebrates inspiring business people who have overcome adversity to build thriving businesses.
In this special episode, we bring you the highlights from Season 2, featuring 21 incredible guests who embody the true meaning of resilience. Throughout the season, our guests shared their personal stories of resilience, sharing their learnings from the challenges they faced. From setbacks and failures to moments of self-doubt, they candidly opened up, in some cases bringing us to tears. Thereâs also a lot of laughter and joy in these powerful conversations.
With guests from Germany, Ne...
2023-06-1645 min
Resilient Entrepreneurs43: Business Leadership Coach Sandra Gartner: Risk, "Fail", RepeatThis episode of Resilient Entrepreneurs is an engaging conversation with Sandra Gardner, a successful entrepreneur who has built and sold a multimillion-dollar company. Sandra now focuses on coaching small business owners to achieve success.
She emphasises the importance of internal capabilities and self-leadership for any business person to achieve their goals.
She highlights the significance of a growth mindset and offers practical methods to get you there.
She talks about managing self-sabotaging thoughts and helping entrepreneurs to get unstuck when they most need it.
Join us on Resilient Entrepreneurs Podcast as Sandra explores the concept of resilience...
2023-06-0832 min
Resilient Entrepreneurs42: Glaxier Founder, Tan Pongsukwewchkul: Digital Marketing TipsIn this episode, we speak with Tan, founder of Glaxier, a digital agency operating in Brisbane and Thailand.
Tan shares his journey about moving to Australia as a young boy, overcoming bullies, at school, âfailingâ med school entrance exams and pursuing his passion for entrepreneurship.
Tan also started a dog jewellery business https://paweverpal.com/ and shares the inspiration behind that. We dive into the world of digital advertising, exploring the importance of both organic and paid growth on social media.
He shares the top 3 mistakes that businesses make in digital marketing.
Vi...
2023-06-0134 min
Resilient Entrepreneurs41: Safe2Great Founder, Skip Bowman: The Future of Leadership and AIIn this episode of Resilient Entrepreneurs, we chat frankly with Skip Bowman, an author, consultant, and keynote speaker on the subject of leadership, psychological safety and growth mindset.
We cover many topics including;
why critical thinking is more important than ever in a world of easy-to-fake information,
digital enlightenment and what might be in the future for schools and big corporate,
how leadership skills are changing to prepare for the future,
the need to strengthen our communities, and why,
Skipâs thoughts about bootstrapping your start-up (a sugar mommy is helpful!) and
scaling a consulting business to...
2023-05-2544 min
Resilient Entrepreneurs40: Wholesome Bellies Founder, Fiona Anchal: The Playbook for Work-Life BalanceIn this episode, we are joined by Fiona Anchal, the inspiring founder and CEO of Wholesome Bellies, a plant-based cooking school.
Fiona shares her personal journey of balancing family time with her thriving business. She shares how she's embraced the concept of outsourcing to create an oversubscribed, heart-led business while still having time with her kids.
Wholesome Bellies started in her kitchen during the pandemic, and grew into a full-fledged business when she said âyesâ to just about everything, and worked it out along the way!
Fiâs joy and passion will light you up...
2023-05-1834 min
Resilient Entrepreneurs39: Current Vehicles Founder Piers Carr, Breaking through the 'No' BarrierPiers Carr is our guest in this episode, heâs the founder of Current Vehicles, Bermuda's first rental car company and shared mobility platform. Piers shares his journey from working in reinsurance to identifying an opportunity in Bermuda's tourism industry and creating Current Vehicles.
We discuss the challenges he faced in starting a new venture, including navigating the regulatory landscape, building partnerships, and encouraging change in the public mindset. Piers also shares his vision and great marketing ideas for more sustainable and easy-access transportation in Bermuda where there is a one-car limit per household.
This ep...
2023-05-1136 min
Resilient Entrepreneurs38: Re:New Designs CEO Alisa Newey - Sustainability and Self-CareAlisa Newey is the founder and director of Re:New Design, an interior design studio based in Brisbane, Australia. In this episode she gets real and vulnerable about starting a business.
She started her business at 25, wound it up 4 years later and then a decade on, started it again⌠her story is one of personal burnout and learning the hard way how to do business and life with balance and pace.
Alisaâs second shot is structured toward a sustainable business and creating a circular economy in the construction industry.
We talk about find...
2023-05-0443 min
Resilient Entrepreneurs37: Visartech Inc. Co-Founder & CEO Slava Podmurnyi: If you're not growing, you're dyingSlava Podmurnyi, CEO and co-founder of Visartech, joins Resilient Entrepreneurs to share his experiences and expertise in helping businesses advance their processes with robust engineering practices. As a true leader, Slava not only implements growth opportunities for his company and partners but also shares his insights on various media platforms like Forbes, Entrepreneur Magazine, and podcasts. Slava's journey is one of resilience in the face of adversity and he shares his best practices and advice on how to stay resilient and thrive in business. Listeners will also learn that if a business is not scaling, there are problems ahead...
2023-04-2735 min
Resilient Entrepreneurs36: Mini Farm Project CEO Nick Steiner: Feed 1000âs with Your Morning CoffeeIn this episode of Resilient Entrepreneurs, we speak with Nick Steiner, the Founder of Mini Farm Project Brisbane. Nick shares his inspiring story of how he has dedicated his life to promoting sustainable living and empowering people to grow their own food.
We were truly moved by Nick's passion for creating a more sustainable and equitable food system. He explains that he got into the charity space because he wanted to see people in need get good quality, nutritious food, and believes that food is the answer to many of our woes, with a healthy diet being...
2023-04-2039 min
Resilient Entrepreneurs35: Entrepreneursâ Insights, the Best of Season 2In this special mashup episode, we revisit some of the most inspiring stories and lessons we've heard from 11 incredible entrepreneurs in Season 2.
Listen in as we hear from successful individuals who have overcome challenges and shown us what it truly means to be resilient. From starting charities to promoting accessibility and navigating challenging business partnerships, these entrepreneurs have valuable insights to share.
And the best part? This episode is now available on our YouTube channel as well! You can watch it there and subscribe to stay updated on new episodes.
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2023-04-0729 min
Resilient Entrepreneurs34: CEO & Business Coach, Pat Phillip-Fairn: Run Towards What Scares You!In this episode, Pat Phillip-Fairn, CEO of Objective Consulting Ltd, shares her insights and candid stories of how she has overcome challenges in business and how she conquers fear - by running towards her fears!
Key takeaways:
The importance of having a clear objective and sticking with it.
The benefit of asking for help before you get too far into a new business.
Why Pat believes that running towards what scares you is the secret to growth.
Whether you're new to your business or have years of experience under your belt, we think you'll enjoy...
2023-03-3037 min
Resilient Entrepreneurs33: Founders of DigiRoo: Antonia & Lloyd Holder on Becoming Inventors!Antonia Holder is the founder of Kids Digital Wellness, a platform that provides resources to parents and caregivers to help them better understand the impact of technology on their children's lives.Antonia and her husband Lloyd invented DigiRoo, the world's first height-adjustable tablet case for kids.In this episode, Antonia shares how they came up with the idea for DigiRoo, why avoiding TechNeck in our children is important, the challenges they faced in finding the perfect name, and the trademark journey that has been ongoing for more than a year. Antonia also reveals some exciting fresh news...
2023-03-2347 min
Resilient Entrepreneurs32: Conversations with Laura & Vicki: Your Business vs Artificial IntelligenceIn this podcast episode, we delve into the topic of artificial intelligence (AI) and its applications in marketing. We acknowledge that for some listeners, this may be their first introduction to the various uses of AI, while others may already be familiar with them. We emphasise that despite some fears and concerns about AI, it is an incredible tool that can make our lives easier, faster, and better. We discuss...
The adaptability of people to the new technologies
ChatGPT as a language model trained by OpenAI for content creation brainstorming
ChatGPT's capability to access the entire history of...
2023-03-1625 min
Resilient Entrepreneurs31: MediWaste CEO & Founder, Donte Hunt - the Essentials of EntrepreneurshipMeet Donte Hunt, CEO and Founder of MediWaste, Bermuda's only Medical Waste Management Service provider. In this episode he shares insights on building a successful business. Including...
-Having a hunger for learning.-Adapting to changing circumstances.-Passion Project vs a thriving business.-Knowing your finances and making informed decisions based on data.-Embracing a spiritual practice for grounding, focus, and balance.-Failure as a learning opportunity.-Developing resilience to get 'back on the horse'.
Donte is a champion for entrepreneurs through his role with the Bermuda Economic Development Corporation...
2023-03-0935 min
Resilient Entrepreneurs30: Author, Speaker & Coach Jaemin Frazer. Show up at your best, where it matters most!Insecurity is a predictable, solvable problem.Itâs time to banish the term âImposter Syndromeâ.Jaemin Frazer, a professional author, speaker and award-winning coach who has helped thousands of people, speaks with authority on solving insecurity to become unhindered in business.
In today's episode we speak with Jaemin, who specialises in helping entrepreneurs, leaders and business owners to overcome insecurity and self-doubt. Jaemin is the founder of The Insecurity Project and has written several books on the subject, including Unhindered, Elegantly Simple Solutions to Complex People Problems, and The One Minute Coach.
Join us as...
2023-03-0244 min
Resilient Entrepreneurs29: Relationship Specialist Tracy Baker-Lawrence: Do you lead from your head, heart or gut?This episode is all about the Enneagram, a fail-proof way of understanding each other and building better relationships - in personal and business life. We talk with the amazing Tracy Baker-Lawrence, an Enneagram and Relationship expert. Tracy has lived and breathed this for almost 20 years!
Tracy shares some fantastic insights on how understanding your Enneagram type can reduce stress and make difficult conversations much easier. Spoiler alert: it's not just about figuring out if you're a Type 1 or Type 7, although that part is fun! She reveals ours on the show!
Resilient Entrepreneurs is the podcast wh...
2023-02-2341 min
Resilient Entrepreneurs28: Systems Expert Krystle Divertie: Before you hire, hear this!Sheâs an Organisation Queen (the official term is Systems Auditor) and she helps people get their innate knowledge into a system so that their genius can be replicated - she is Krystle Divertie, the co-founder of Team Accelerate - an HR software for Australian and NZ-based business that reduces the risks associated with running a business.
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In this episode Krystle talks about how everything we do in life has a system to it - she even advocates posting Standard Operating Procedures around the house for your kids to follow (we love that!). Krystle also sha...
2023-02-1633 min
Resilient Entrepreneurs27: Sargasso Sea CEO Colin Rego on Embracing AdversityColin Rego was the kid of an immigrant, he was the first in his family to go to university; at 14 he was already working and learning the value of money and economics. This is his story, how he tells it. Tune in to this episode to hear Colin talk about his lived experiences that led to his resilience and to todayâs success - not the least is;
being arrested and falsely charged,
football training in Brazil,
being ahead of his time and flopping in the same business heâs now thriving in,
âŚand other colourful life changing advent...
2023-02-0942 min
Resilient Entrepreneurs26: Elite Para Athletes Tasha Price & Adam Sheppard: Just say YES!Meet Natasha Price and Adam Sheppard, the founders of InvincAble.Â
Adam is a para athletics coach, retired wheelchair racer, former Australian wheelchair racing record-holder and motivational speaker.
Natasha is an elite wheelchair racer, author, motivational speaker, and entrepreneur.Â
Theyâve each been through more challenges in life than most of us can imagine yet they feel lucky to be living the life they do, sharing their message of resilience.
In this episode we get a glimpse of life through their eyes, now and back in the darker moments.
Their wit...
2023-02-0328 min
Resilient Entrepreneurs25: Award-Winning Entrepreneur Claire McDevitt: On Developing PartnershipsShe wrapped up a business she started less than a year ago and calls it a success!Â
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In this episode Claire shares her insights on:
How to decide on a business partner and what to look for - she talks about the separation she had with a business partner and why she tried it again
What to look for when partnering in business
The âbounce back factorâ that makes us resilient
Positivity in leadership and the ripple effect it has for employees and clients
Getting comfortable with the uncomfortable when networking
Tips for success - ask f...
2023-01-2636 min
Resilient Entrepreneurs24: Business Coach Reyna Drake: Balancing Business and EmotionsReyna is a Fantasy Fiction author, leadership coach, and a business development
strategist who teaches dynamic growth. Reynaâs business, Lead & Thrive is based in the Gold Coast, Australia. Her website is https://ikighai.com.au/Â
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In this episode Reyna shares:
What resilience means to her - having indomitable will, that youâre unbreakable, so even when you collapse, youâre able to sustain your focus and you get back up.
That resilience is something that we can train ourselves in, by getting through difficult situations.
Failure is not an option - when faci...
2023-01-1934 min
Resilient Entrepreneurs23: Celebrity Makeup Artist: Christina Flach on Manifesting SuccessChristina Flach talks about the grief and tragedy she has faced with the death of her mother, son, husband and business partner. She now speaks publicly on overcoming grief and how to live your best life.Â
In this episode she talks to us about the career sheâs shaped as a Celebrity Makeup Artist which sheâs been doing for 20 years⌠working with every major network, ABC, NBC, Fox, Gucci, Giorgio Armani, Louis Vuitton, Rita Moreno, Metallica, Journey, Condoleezza Rice, Renee Zellweger, Rachel Roy, Johnny Weir, Tyler Florence, Bobby Flay and more.
Sheâs now the exper...
2023-01-1241 min
Resilient Entrepreneurs22. Practicing Resilience; Insights from EntrepreneursWe donât know if youâve been naughty or nice, but we do know youâve been resilient! As entrepreneurs this year, we reckon we all showed a little (or a lot) of resilience - including you!Â
Every week weâve talked with entrepreneurs about resilience, from Bermuda, Brisbane, Singapore and New Zealand and theyâve shared stories from the heart about business.Â
Hereâs your gift - 25 minutes of inspiring insights from 18 Resilient Entrepreneurs, on what resilience means to them.
We hope youâve had a great year with all your wins and learnin...
2022-12-2324 min
Resilient Entrepreneurs21: Accounting - Creating order out of chaos with Giles BelfrageAs an early-stage entrepreneur youâve probably tried to do your accounting yourself, at least once. Not surprisingly, itâs one of the first things that youâll outsource to a third-party provider because you quickly realise your business will be better off with the guidance of a professional.Â
A member from our entrepreneur community, The Level-Up League, is an accountant and tutor and in this episode we chat with him about what he calls âmaking order out of chaosâ. Can you relate?
Giles Belfrage of Accountancy Tamer has a wonderfully quirky sense of humour and has bee...
2022-12-1515 min
Resilient Entrepreneurs20: Why it's right to put yourself first, with Virginia WalkerHave you ever wondered what it takes to lead an organisation that is values and purpose driven, while also commercially strong?
Virginia Walker is a mentor, author, and speaker with a passion for enabling workplaces where people learn, grow, and thrive. This passion was ignited at the age of 16 when her first job as a trainee accountant transformed her life. She now has 30 years of senior leadership experience.
In this episode we cover deeply relevant issues for entrepreneurs such as:
Putting yourself first is non-negotiable
Donât define your next step by what you do...
2022-12-0841 min
Resilient Entrepreneurs19: Dr Decision-Maker - Samantha RushSamantha will soon be a Dr in decision-making, for real!Â
You might sometimes wish you were a decision-making expert, especially when it comes to doing something for the first time. Decision-making and entrepreneurship go hand in hand and Samantha Rush helps small businesses do this every day. Sheâs particularly interested in how to make team decision making easier.
This year Samantha produced a deck of decision cards called Marvellous Women. Each of 52 cards feature an inspiring, resilient woman from history and present day. They include artists, an architect, scientists, authors, sportswomen, and world leaders. For...
2022-12-0231 min
Resilient Entrepreneurs18: "Print is your secret weapon!" with Daniel EdwardsDaniel Edwards, of PosterBoy Printing is an award-winning leader in the print industry with fascinating twists and turns in his journey as an entrepreneur. Once a chef and for the last 20 years, a printer - where he's been recognised since 2017 winning the Word of Mouth Gold Service Award, and now an author of the book: The Power of Print.
In this episode, Daniel shares a marketing strategy that will help every business. To understand that print is a communication tool and how to use it most effectively, he shares his core principles for success. Listen...
2022-11-2443 min
Resilient Entrepreneurs17: "I'm not an Entrepreneur" - Marty LewisDo you struggle with calling yourself an "Entrepreneur?" This episode's podcast guest admits he struggles with it - he calls himself a consultant.
We start this episode with a fun and spirited debate! Hey if we're not having fun in business, we're taking it all too seriously. Martin Lewis founded Orb Services, a Brisbane business consulting firm that specialises in supporting small business owners with:
âď¸ How to achieve business excellence, product pricingâď¸ Creating efficiencies, how to prioritise workloadâď¸ Getting stuff done, scaling and having a realistic view of the future. This conversation...
2022-11-1755 min
Resilient Entrepreneurs16: Cabin Crew to Leadership Consultant, Felicity LerougeIn this episode you'll take a leadership journey with the Founder and Leadership Development Consultant of Phenomenal People, Felicity Lerouge. Felicity has worked with corporate clients such as British Airways, Guinness World Records, Costa Coffee, Royal Bank of Scotland as well as startups, some small to medium enterprises and non-profits.
Specialising in heart-centred leadership, she uses proven methodologies such as Dr. Joe Dispenza's neurochange solutions, and scientific principles from Heartmath Institute.
Felicity recently migrated to New Zealand from the UK and in this episode we exchange views on resilience, failure mindset, the neuro-pathways of the comf...
2022-11-1037 min
Resilient Entrepreneurs15: Finding Work-Life Balance with Sandra DeSilvaSandra DeSilva is the Founder, CEO and Chief Software Architect of Nova Ltd, a software engineering and consulting firm she started in 2006. Nova provides bespoke software development solutions primarily to the reinsurance and capital markets sectors worldwide. She has worked with billion dollar reinsurance startups and has driven the innovation and execution of large enterprise software systems including assisting global Silicon Valley startups. Her repertoire also includes working for companies that developed software that was deployed to NASA and the Pentagon.Â
She learned early on, the know-how, insights and techniques for building quality engineered systems which formed t...
2022-11-0333 min
Resilient Entrepreneurs14: Thoughts on Property Development & Personal Development from Dr Dionne PaynDr. Dionne Payn is a speaker and author of E.T.H.I.C.A.L Property Investing, the Busy Professionals Guide to Double-Digit Returns from Affordable and Sustainable Homes.
Tune in to Episode 14 to hear Dionneâs thoughts on:
 The importance of leaning in to personal development when building a business
 How business growth invites personal growth
 The power of community and how 2000 people in a small village stood up for change and won!
 The fear of selling and the mindset shift to overcome the fear
 Being of service and making money at it - itâs the...
2022-10-2733 min
Resilient Entrepreneurs13: "Opportunity is everywhere!" with Michelle WhiteMichelle White, owner of Executemps shares examples in this episode how opportunity presents itself everywhere, when we're ready to see it and say yes! She bought the business just weeks before the 2020 global pandemic shutdown and has gone from strength to strength. Tune in to hear Michelle's views on business, she talks about..
Acknowledging all the little skills that you've learned along the way - it all leads to opportunities - often when we least expect them.
Opportunity is born from relationships. Just be you, be your true self with people and they value who you are and wh...
2022-10-2027 min
Resilient Entrepreneurs12: Building your Business by Solving Real Problems with Abigail Chee, a Parent Coach.Itâs not unusual for an entrepreneur to start many different businesses, some grow and others donât, itâs all part of the process.
Abigail Cheeâs story is a great example of that; a secondary school teacher by profession, she has tried her hand at many businesses while also raising her children. What makes Abigailâs current business as a Parent Coach different, is that sheâs finally found the sweet spot - the place where her skills, passion and personal experience overlap to create great value for her clients, and she finds it most rewardin...
2022-10-1339 min
Resilient Entrepreneurs11: Conversations with Laura & Vicki: Double-down for a RecessionBy all accounts in the news we're heading for a global recession - which is why right now is the best time to be an entrepreneur!While everyone else is tightening their belt and contracting as a small business owner (or side hustler), we have a window of opportunity to build and prepare for the inevitable growth spurt that will come immediately after this downturn.
We're not economists but we have first hand experience and help clients to launch and grow their business whatever the economy says. Tune in to hear why we think it's time...
2022-10-0634 min
Resilient Entrepreneurs10: Fill the Gap, Learn to Fail and Be Resilient with Coral WellsIn this episode you'll hear from award-winning Coral Wells, crowned Woman of the Year and the Most Inspiring Woman in Information and Communications Technology (ICT) by the Bermuda Government. She is also Executive Director of the Technology Leadership Forum, owns a software development company and a cybersecurity company, and she describes her day job as the charity she founded, called Connectech, which teaches and prepares kids for careers in technology.
We talk with the self-taught programmer about:
Juggling all her businesses and how she does it - including how she accelerated through the pandemicÂ
Why it's importa...
2022-09-2929 min
Resilient Entrepreneurs09: Passion & purpose saved this businessWhen you think of business as a well-seasoned traveller, you are resilient! Being on standby in an airport means you'll get to your planned destination, even if it's not the way you expected.
In this podcast Michelle Viera reveals her success secrets from her years of experience as an entrepreneur. Owner of a retail store and a fitness instructor, she thrived through the pandemic - here's how!
2022-09-2228 min
Resilient Entrepreneurs08: Starting Young! A 14 years old 'art-repreneur'.Nicoâs secrets to success as he juggles his business and his schoolwork at 14-years-old, is probably his keen time management, his superpower of being organised and his interest in long-term planning. This young art-repreneur is creating unique works of art, managing his marketing, attracting media attention, setting up sales distribution channels and creating Instagram reels that âgo viralâ! He explains what he does to create a big hit reel (we can all learn from this young man). We were proud to interview our youngest ever Resilient Entrepreneur, and heâs in our Two Four One family, Laura Be...
2022-09-1421 min
Resilient Entrepreneurs07: Conversations with Laura & Vicki: 5 Key Principles to being ResilientWithout resilience, weâd all quit! Whatâs interesting about resilience is that everyone defines it differently. Does resilience mean pushing through the tough times or easing up when you need to? Both!
In this episode we share the 5 keys to resilience as we see it - and as weâve experienced it in our lives and in our business. These 5 things are what we work on every day to keep building our own resilience. Tune in to find out what they are and share with us, do you do these things too?
We believe resilie...
2022-09-0624 min
Resilient Entrepreneurs06: Profitability, Scaling Your Business and How To Bring Your Best with Kidist EmeryOur guest today is Kidist Pinky Emery, owner of the award-winning salon pink and a speaker and leadership mentor for team-based businesses. In this episode, we talked about how she managed through the pandemic and how it changed her business model for the better. We talked about how to keep your confidence when you're in business for yourself. We also talked about how she brings her 50% to the table every day by making sure that she pours into herself first before pouring into others. It counts even more than usual when you're running your own show!
Kidist's...
2022-09-0131 min
Resilient Entrepreneurs05: Conversations with Laura & Vicki: How's "work" going?Entrepreneurship is a roller coaster, sometimes you're riding high and the clients are coming in, and the money's coming in, and everything is booming and then there's other times that It can be a struggle.
In this episode, let's connect on how Vicki and Laura surpass those trying times as entrepreneurs and how to move forward from those around you that's still wasn't convinced on what you're doing as an entrepreneur.
If you loved this episode weâd love you to review on apple pods or give us a star rating on spotify and tell yo...
2022-08-2321 min
Resilient Entrepreneurs04: The Human Reinvention FormulaMia Munro is the Founder at The Human Reinvention Academy, and a Mentor & Business Strategist. Mia is a three-time Amazon Best-Selling Author, and an International Speaker.
She has created leading edge methodologies for the reinvention of humanity. We go into some of that in this episodeâŚ
We also spoke with Mia about tangible ways to be resilient.. including how to thrive on every level. Her book âThe Human Reinvention Formulaâ is available on Amazon - and weâve included a special gift for our listeners from Mia - her e-book free.Â
https://thehumanreinventionacademy.com/giftfo...
2022-08-1628 min
Resilient Entrepreneurs03: Surviving a Global Economic Crisis with Rose ZuillRose Zuill was fired from her first job⌠and youâll never guess why! She later built a career in corporate HR and took the plunge to quit her job and go full time in her own business. Now sheâs celebrating her 10th anniversary as co-founder of a leading luxury jewellery studio, DavidRose, based in Bermuda, and doing business internationally.
Rose, like many small business owners was hit hard by the pandemic lockdowns in 2020 and here she shares how she navigated through it, and what she's doing now for future growth.Â
We talked to Rose about what resil...
2022-08-0329 min
Resilient Entrepreneurs01: The Art of Resilience with Laura BellWhile most kids mow their neighbours' lawns for pocket money, Laura Ann Bell, the brilliant graphic designer and brand strategist of Two Four One, as a kid she would make her cash by fixing lawnmowers for the neighbours!Laura, who is celebrating ten years as an entrepreneur, explains what true independence is like.Through this Resilient Entrepreneurs audio series, we'll be interviewing business owners to learn more about them and their adventures. We start with Laura.Â
2022-08-0326 min
Resilient Entrepreneurs02: How to Get Back Up When You Fall with Vicki AbrahamFrom the darkest depths of a deeply personal business failure to co-founding a successful marketing company, Two Four One, Vicki Abraham has lived a life of constant change.
In Bermuda Vicki is a well-known TV and radio news anchor and producer and for the last 15 years has worked for herself as an entrepreneur in Bermuda, Australia, South Africa and the UK.Â
In this episode, Vicki talks about the life-changing story of one woman's journey from the brink of complete failure and despair, to finding her feet and regaining her confidence to co-found a successful startup.
...
2022-08-0329 min
Level Up Your Marketing with Vicki & Laura4. MASTER YOUR MARKETING MINDSET - VICKI ABRAHAM & LAURA BELLHave marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure to check out the fun, engaged marketing club, The Level-Up League, you may want to join! https://www.twofouronetraining.com/level-up-league
2021-01-1014 min
Level Up Your Marketing with Vicki & Laura3. MASTER YOUR MARKETING MINDSET - VICKI ABRAHAM & LAURA BELLHave marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure to check out the fun, engaged marketing club, The Level-Up League, you may want to join! https://www.twofouronetraining.com/level-up-league
2021-01-1015 min
Level Up Your Marketing with Vicki & Laura2. MASTER YOUR MARKETING MINDSET - VICKI ABRAHAM & LAURA BELLHave marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure to check out the fun, engaged marketing club, The Level-Up League, you may want to join! https://www.twofouronetraining.com/level-up-league
2021-01-1014 min
Level Up Your Marketing with Vicki & Laura1. MASTER YOUR MARKETING MINDSET - VICKI ABRAHAM & LAURA BELLHave marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure to check out the fun, engaged marketing club, The Level-Up League, you may want to join! https://www.twofouronetraining.com/level-up-league
2021-01-1014 min
Level Up Your Marketing with Vicki & Laura3. TOP 10 TIPS FOR CLIENT ENGAGEMENT - WITH LAURA & VICKIWhat does it mean to engage your clients and why do we care?
Listen in to this show to discover more about audience engagement by being authentic you and share some vulnerabilities. We discuss the power of storytelling & sharing behind-the-scenes content. As well as the value of building brand ambassadors.
Have marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure...
2021-01-0814 min
Level Up Your Marketing with Vicki & Laura4. TOP 10 TIPS FOR CLIENT ENGAGEMENT - WITH LAURA & VICKIWhat does it mean to engage your clients and why do we care?
Listen in to this show to discover more about audience engagement by being authentic you and share some vulnerabilities. We discuss the power of storytelling & sharing behind-the-scenes content. As well as the value of building brand ambassadors.
Have marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure...
2021-01-0814 min
Level Up Your Marketing with Vicki & Laura2. TOP 10 TIPS FOR CLIENT ENGAGEMENT - WITH LAURA & VICKIWhat does it mean to engage your clients and why do we care?
Listen in to this show to discover more about audience engagement by being authentic you and share some vulnerabilities. We discuss the power of storytelling & sharing behind-the-scenes content. As well as the value of building brand ambassadors.
Have marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure...
2021-01-0814 min
Level Up Your Marketing with Vicki & Laura1. TOP 10 TIPS FOR CLIENT ENGAGEMENT - WITH LAURA & VICKIWhat does it mean to engage your clients and why do we care?
Listen in to this show to discover more about audience engagement by being authentic you and share some vulnerabilities. We discuss the power of storytelling & sharing behind-the-scenes content. As well as the value of building brand ambassadors.
Have marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure...
2021-01-0814 min
Level Up Your Marketing with Vicki & Laura4. UNDERSTANDING METRICS & ANALYTICS - LAURA BELL & VICKI ABRAHAMKnowing what's working in your marketing and what doesn't is a good start to being able to do more of the things that drive results and less of what doesn't. Listen in to this podcast for some dos and don'ts, why's and why not's.
Have marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure to check out the fun, engaged marketing club, The...
2021-01-0715 min
Level Up Your Marketing with Vicki & Laura3. UNDERSTANDING METRICS & ANALYTICS - LAURA BELL & VICKI ABRAHAMKnowing what's working in your marketing and what doesn't is a good start to being able to do more of the things that drive results and less of what doesn't. Listen in to this podcast for some dos and don'ts, why's and why not's.
Have marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure to check out the fun, engaged marketing club, The...
2021-01-0714 min
Level Up Your Marketing with Vicki & Laura2. UNDERSTANDING METRICS & ANALYTICS - LAURA BELL & VICKI ABRAHAMKnowing what's working in your marketing and what doesn't is a good start to being able to do more of the things that drive results and less of what doesn't. Listen in to this podcast for some dos and don'ts, why's and why not's.
Have marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure to check out the fun, engaged marketing club, The...
2021-01-0714 min
Level Up Your Marketing with Vicki & Laura1. UNDERSTANDING METRICS & ANALYTICS - LAURA BELL & VICKI ABRAHAMKnowing what's working in your marketing and what doesn't is a good start to being able to do more of the things that drive results and less of what doesn't. Listen in to this podcast for some dos and don'ts, why's and why not's.
Have marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure to check out the fun, engaged marketing club, The...
2021-01-0714 min
Level Up Your Marketing with Vicki & Laura4. THE WORLD OF ADVERTISING - VICKI ABRAHAM & LAURA BELLKeep in mind the five key principles to advertising when you set your strategy and you'll be on the road to success. We discuss them in this episode.
We also talk about a concept known as 'affective conditioning'... it's a simple technique that is widely used and may help you to level-up your ad campaigns.
Have marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
2020-12-0614 min
Level Up Your Marketing with Vicki & Laura3. THE WORLD OF ADVERTISING - VICKI ABRAHAM & LAURA BELLIf you're putting your advertising dollars into paid search rankings you may be alarmed to hear that 70-80% of users ignore sponsored search results.
So what's a business to do to get the results you want? Listen in for our discussion on effective advertising strategies.
Have marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure to check out the fun, engaged marketing club...
2020-12-0614 min
Level Up Your Marketing with Vicki & Laura2. THE WORLD OF ADVERTISING - VICKI ABRAHAM & LAURA BELLIn this episode we debunk some myths around advertising - do you have the mindset that so many business people have around advertising?
Don't throw good money into what doesn't work, tune in, change a couple of things and start to enjoy better results.
Have marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find us at www.twofouronetraining.com.
Be sure to check out the fun, engaged marketing club, The...
2020-12-0614 min
Level Up Your Marketing with Vicki & Laura1. THE WORLD OF ADVERTISING - VICKI ABRAHAM & LAURA BELLThere are so many ways to advertise, and in the next 4 episodes we explore which methods to use when and why.
Have marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure to check out the fun, engaged marketing club, The Level-Up League, you may want to join!
https://www.twofouronetraining.com/level-up-league
2020-12-0614 min
Level Up Your Marketing with Vicki & Laura4. MAKE YOUR WEBSITE WORK FOR YOU - VICKI ABRAHAM and LAURA BELLDoes your website cover the Golden Rules and do you know that it's working for you?
Don't miss out on the straight forward fundamentals from this episode, that may just be the difference between good and GREAT!
Have marketing questions? Drop us a note on social media @twofouronebranding - we're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure to check out the fun, engaged marketing club, The Level-Up League, you may...
2020-11-2615 min
Level Up Your Marketing with Vicki & Laura3. MAKE YOUR WEBSITE WORK FOR YOU - VICKI ABRAHAM and LAURA BELLEven if you have a website you're happy with, we invite you to listen in to this episode. Laura, the Queen of branding & design talks us through some key elements to ensuring your website is on brand and showing your business in the best possible light.
Have marketing questions? Drop us a note on social media @twofouronebranding - we're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure to check out the fun...
2020-11-2614 min
Level Up Your Marketing with Vicki & Laura2. MAKE YOUR WEBSITE WORK FOR YOU - VICKI ABRAHAM and LAURA BELLAre you setting up your website and you find it all a bit overwhelming? We get it, you're in business to do what you do best and this website, tech, marketing may feel like a bit too much.
That's why we break it down for you in this episode into easy bite-sized info and next steps so you can avoid the overwhelm!
Have marketing questions? Drop us a note on social media @twofouronebranding - we're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll...
2020-11-2614 min
Level Up Your Marketing with Vicki & Laura1. MAKE YOUR WEBSITE WORK FOR YOU - VICKI ABRAHAM and LAURA BELLYou may already have a website or perhaps as a startup business it's the next thing on your list.
In this show we talk about the basics of a great website, branding your site and some Golden Rules and Level-Up tips!
Have marketing questions? Drop us a note on social media @twofouronebranding - we're happy to answer you directly.
If you like this and want to work with Vicki & Laura, you'll find us at www.twofouronetraining.com.
Be sure to check out the fun, engaged marketing club, The...
2020-11-2614 min
Level Up Your Marketing with Vicki & Laura4. RELATIONSHIP BUILDING & LIST BUILDING VICKI ABRAHAM & LAURA BELLWhen we're building lead lists it's easy to get caught up in the numbers but remember this. Every name on your list is a human with opinions, desires and needs. As marketers it's our job to help people see how what we do will meet their needs and improve some aspect of their life.
Tune in to this episode for a summary of relationship building and list building - oh, and take us up on the challenge at the end! Drop us a note on social media @twofouronebranding - and tell us what small things...
2020-11-2615 minLevel Up Your Marketing with Vicki & Laura3. RELATIONSHIP BUILDING & LIST BUILDING VICKI ABRAHAM & LAURA BELLIf you want to know more about 'lead magnets' and be inspired with creative ways to use a webinar for list building, this is the episode for you.
Drop us a note on social media @twofouronebranding - we're happy to answer your marketing questions.
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure to check out the fun, engaged marketing club, The Level-Up League, you may want to join!
2020-11-2614 minLevel Up Your Marketing with Vicki & Laura2. RELATIONSHIP BUILDING & LIST BUILDING VICKI ABRAHAM & LAURA BELLAre you effectively growing your list of leads so that you have a warm audience to email updates and promotions that generate client loyalty?
80% of retail professionals indicate that email marketing is their greatest driver of customer retention.
Listen in to this episode for 10 Strategies to building an effective list and keep levelling-up your game!
If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.
Be sure to check out the fun, engaged marketing club, The Level-Up League, you may...
2020-11-2614 minLevel Up Your Marketing with Vicki & Laura1. RELATIONSHIP BUILDING & LIST BUILDING VICKI ABRAHAM & LAURA BELLDid you know that worldwide, there are approximately 2.3 BILLION social media users and more than 3.8 BILLION email users?
In this show we talk about the power of email marketing and ways to grow your customer list and leads list, while developing a relationship with your audience.
Tune in to this podcast for Level-Up Tips for effective marketing that gets results.
Vicki & Laura facilitate online marketing training, coaching and a fun, engaged marketing club called The Level-Up League.
www.twofourontraining.com
2020-11-2614 minLevel Up Your Marketing with Vicki & Laura4.FAST TRACK YOUR SOCIAL MEDIA SUCCESS - VICKI & LAURAIn this episode we wrap up this 4-part show on how to Fast Track Your Social Media Success.
We hope you get some great ideas, inspiration and motivation and put it to good use to get the results you want!
Follow Vicki & Laura on FB & IG: @twofouronebranding
2020-11-2414 minLevel Up Your Marketing with Vicki & Laura4. WHATâS IN A MARKETING PLAN AND WHY - VICKI & LAURAWhat happens if you DON'T have a marketing plan? It's a serious question because many startups don't take the time to do it. Listen in if you dare!
If you like this podcast, connect with us Vicki Abraham and Laura Bell at twofouronebranding.com and for Level-Up Your Marketing courses and The Level-Up League membership, visit twofouronetraining.com
2020-11-1814 minLevel Up Your Marketing with Vicki & Laura3. WHATâS IN A MARKETING PLAN AND WHY - VICKI & LAURAWhen you're setting up your marketing plan you are strategizing. Think of it as a simple three-step process.
 RESEARCH: Know who you serve and what they want, know your competition. (WHAT)PLATFORMS & CHANNELS: How will you reach your target audience. (WHERE)CONTENT: Create your campaign, and schedule it in a calendar. (WHEN).
If you like this episode, connect with us Vicki Abraham and Laura Bell at twofouronebranding.com and for Level-Up Your Marketing courses and The Level-Up League membership, visit twofouronetraining.com
2020-11-1814 minLevel Up Your Marketing with Vicki & Laura2. WHATâS IN A MARKETING PLAN AND WHY - VICKI & LAURAIn tough economic times should you cut your marketing budget? Will you be left behind if you slow down your marketing? We speak to these questions in this episode and offer up some tips on what to spend your budget on when everyone else is tightening their belt.
If you like this, connect with us Vicki Abraham and Laura Bell at twofouronebranding.com and for Level-Up Your Marketing courses and The Level-Up League membership, visit twofouronetraining.com
2020-11-1814 minLevel Up Your Marketing with Vicki & Laura1. WHATâS IN A MARKETING PLAN AND WHY - VICKI & LAURAA marketing plan is your roadmap to success - and it saves a lot of time and tension by not feeling lost and overwhelmed!
Tune in to this episode to hear why itâs essential to have a marketing plan and to recognize how much time, effort, headaches, money and mistakes you will SAVE by having one.
If you like this, connect with us Vicki Abraham and Laura Bell at twofouronebranding.com and for Level-Up Your Marketing courses and The Level-Up League membership, visit twofouronetraining.com
2020-11-1815 minLevel Up Your Marketing with Vicki & Laura4. KNOW YOUR CLIENT AND YOUR TARGET MARKET - VICKI & LAURAWhen your customers feel that you understand them almost better than they know themselves, when youâve established a deep level of trust with your clients, you've hit a sweet spot in marketing.
In business, good client relationships lead to increased sales and happy, loyal, repeat customers who refer more customers your way - which leads to a satisfying, fulfilling and profitable business for you; a winning combination.
If you like this, connect with us Vicki Abraham and Laura Bell at twofouronebranding.com and for Level-Up Your Marketing courses and membership, visit tw...
2020-11-0414 minLevel Up Your Marketing with Vicki & Laura3. KNOW YOUR CLIENT AND YOUR TARGET MARKET - VICKI & LAURAIf youâre like a lot of startup business owners who find yourself thinking... 'my marketing isnât attracting the volume of customers I expected' or 'my ad copy is weak but I donât know how to improve it', or 'Iâm spending more on advertising and not getting the return I want', these are not uncommon concerns when you're starting out. This episode will ease your headaches when we share why that's happening!Â
If you like this, connect with us Vicki Abraham and Laura Bell at twofouronebranding.com and for Level-Up Your Marketing courses a...
2020-11-0414 minLevel Up Your Marketing with Vicki & Laura2. KNOW YOUR CLIENT AND YOUR TARGET MARKET - VICKI & LAURAHave you heard about the 'halo effect' in branding? Listen in and you'll discover how it can play a role in the way our clients judge products and brands. Positive impressions go a long way in strengthening your brand, leading clients to be more likely to buy from you.
If you like this connect with us Vicki Abraham and Laura Bell at twofouronebranding.com and for Level-Up Your Marketing courses and membership, visit twofouronetraining.com
2020-11-0414 minLevel Up Your Marketing with Vicki & Laura1. KNOW YOUR CLIENT AND YOUR TARGET MARKET - VICKI & LAURAAre you starting out in business and want to know how to identify your ideal client and your target market? This is the show for you. Youâll also come to understand why it is important to be clear on this and when you act on your new found clarity, youâll experience the benefits that come from stepping into the shoes of your ideal client.
If you like this show, connect with us, Vicki Abraham and Laura Bell at twofouronebranding.com and for Level-Up Your Marketing courses and membership info, visit twofouronetraining.com
2020-11-0414 min