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Vicki Jones And John Maddy
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The Glamping Business Round Up
Episode 8: How to get Repeat Guests through Exceptional Customer Service
In this episode, we sit down with Wendy Wilkinson, owner of the award-winning Acorn Glade Glamping in the heart of Yorkshire. Before creating her peaceful lakeside retreat, Wendy spent 25 years as a Cabin Service Director with British Airways, leading a team of 16 crew and caring for up to 400 passengers per flight. Now, she brings those decades of customer service, communication, and crisis-management experience down to earth — transforming it into world-class hospitality at Acorn Glade.Wendy shares how her aviation career shaped the way she runs her adults-only, nature-filled escape, and how th...
2025-11-14
38 min
The Glamping Business Round Up
Episode 7 - The Power of PR - Derry Green's Tips for Building the Buzz!
In this episode of the Glamping Business Roundup, hosts Vicki Jones and John Maddy speak with Derry Green, founder of Secret Garden Glamping. Derry shares his unexpected journey into the glamping industry, starting from a camping trip in his garden during the COVID-19 lockdown. He discusses the importance of storytelling, customer experience, and local marketing strategies. Derry also reflects on his experience on Dragon's Den, emphasizing the need for authenticity and consistency in business. The conversation covers the balance between automation and personal touch in customer service, the significance of unique offerings, and the future of glamping a...
2025-11-07
59 min
The Glamping Business Round Up
Episode 6: Behind The Scenes - A Day in the Life Of A Glamping Business
In this weeks episode of the Glamping Business Roundup, hosts Vicki Jones and John Maddy take you behind the scenes of a typical day in the life of a glamping operator. From early morning checkouts to late-night campfire chats, they share the highs, lows, and everything in between. Discover how Vicki manages the daily hustle at Tractors and Cream in Somerset, including the challenges of laundry logistics and the joy of baking brownies for guests. John shares his journey back to hands-on site management, revealing the importance of personal interaction with guests. Wh...
2025-10-31
54 min
The Glamping Business Round Up
Episode 5: Sustainable Stays - John Maddy on Earning Green Accreditations
Join Vicki Jones and John Maddy once again as they delve into the world of sustainable glamping. Discover the challenges and triumphs of running an eco-friendly business, from sourcing sustainable materials to navigating the complexities of green certifications. With insights into the evolving expectations of eco-conscious travellers, this episode offers a candid look at the balance between sustainability and luxury in the glamping industry. Tune in for practical tips, industry insights, and a passionate discussion on making a positive environmental impact.This is a must listen for anyone trying to been more sustainable in...
2025-10-24
43 min
The Glamping Business Round Up
Episode 4: Retreat Ready - Hosting Memorable Experiences for Your Guests
In this episode of The Glamping Business Round Up, we explore one of the most powerful drivers of success in hospitality—creating truly memorable experiences for your guests. It’s no longer enough to offer a beautiful space; today’s travelers are seeking something deeper—moments that inspire, connect, and stay with them long after they leave.Joining us is Kate Morel, a leading voice in experiential design and creative hosting. Kate has helped countless glamping businesses transform their spaces into destinations that delight and rejuvenate. Together, we’ll uncover practical strategies, design insights...
2025-10-17
58 min
The Glamping Business Round Up
Episode 3: Glamping Marketing Tips with Sarah Orchard: How to Get Fully Booked
Welcome back to The Glamping Business Round-Up with Vicki Jones & John Maddy, in association with the Glamping Industries Trade Association (GITA). In this episode, we sit down with Sarah Orchard (Get Fully Booked) to dig into how glamping sites should approach marketing in 2025 and beyond.Sarah is a seasoned strategic marketing consultant, founder of Get Fully Booked, and co-owner of The Hudnalls Hideout luxury treehouse. Her approach is built on helping hosts and glampsite owners increase direct bookings, strengthen their brand, and rely less on commission-heavy agents. During our co...
2025-10-10
47 min
The Glamping Business Round Up
Episode 2: Upsells, Honesty Shops & Boosting Your Glamping Revenue
Welcome to The Glamping Business Round-Up with Vicki Jones and John Maddy, brought to you in association with the Glamping Industries Trade Association (GITA). This is the podcast where we dive into all things glamping—sharing industry insights, real stories, and practical tips to help you run a successful site. Whether you’re just starting out or a seasoned owner, we’re here to give you the ideas and inspiration you need.In this episode, Vicki and John get into the nitty-gritty of upsells and finding extra revenue streams for your glamping site. From comparing their honesty shops...
2025-10-03
47 min
The Glamping Business Round Up
Episode 1: Meet the Hosts + How Glamping is Shaping Up for 2025?
Welcome to the very first episode of The Glamping Business Round-Up with Vicki Jones and John Maddy! In this debut, get to know your hosts—both passionate champions of the glamping industry—and hear why they’ve teamed up with the Glamping Industries Trade Association (GITA) to launch this podcast. We’re diving into how the glamping world is shaping up for 2025: the challenges, the opportunities, and what site owners need to be thinking about right now. Whether you run domes, huts, tents, or treehouses—this episode sets the scene for what’s to come.Thanks so much for lis...
2025-04-23
37 min