Shows
Notes in the MarginClosing the Empathy Gap with Sharon Hurley-HallToday’s episode is brought to you from an idyllic sun-soaked, palm-fringed shore and also a grey drizzly field—join Vicky as she talks to writer, educator, and anti-racism activist Sharon Hurley-Hall about her upcoming book. Vicky and Sharon talk storytelling and how it has the power to change the world; the empathy gap; and the sorry state of traditional publishing (and what needs to change apart from everything). Tune in and find out why storytelling is the answer to everything (and get a bunch of amazing book recommendations to broaden your reading horizons). Key Takea...
2022-03-2441 min
Notes in the MarginThe Writer’s Most Important ToolThis week Vicky and Joe talk about extremely expensive poo and then move onto the writer’s most important tool of all. Tune in to find out what it is—and discover why one of Vicky’s habits is eavesdropping on strangers, what Joe’s bedtime reading routine is, and why memory is a treacherous beast. Key Takeaways: [0:50] Vicky wants to do something different and not have a welcome preamble! [01:30] Now that Joe has given up on Umberto Eco, what is he reading? [02:40] Vicky defends Umberto from Joe and encourages...
2022-03-1732 min
Notes in the MarginMaybe Your Imposter Syndrome is RightImposter syndrome: is it a bug, or a feature? Vicky and Joe talk self-doubt, evolution, and go on a side-quest about what kind of tail they’d have if they could switch those tail genes back on. They also confirm, once again, that Joe is in fact a robot, albeit a very lovely and handsome one. Tune in and find out how you can use your self-doubt as a tool to do the things that matter to you, rather than letting it shit in your milk. Key Takeaways: [0:55] The cats are gonna be a par...
2022-03-1031 min
Notes in the MarginOn the Joys of IdlenessOoooh there are OPINIONS in this week’s podcast. Opinions on idleness, the Protestant work ethic, capitalism, and the state of the world in general. There are a few facts, too. And possibly we’ve got some stuff wrong, but that’s what having time to think and learn and listen is all about. Which was the point of this episode: the virtue of idleness and time to THINK and write. Enjoy—and remember to write in and let us know what your thoughts are! Key Takeaways: [0:55] Vicky and Joe talk about their tiny sheep...
2022-02-2433 min
Notes in the MarginDoing Hard ThingsThis week, we’re flashing back to when Vicky and Joe had a conversation about doing Hard Things, and why it’s valuable. They rambled their way around writing books, running businesses, winning competitions, and how getting to the top of your tree can often be boring and unpleasant—so we need to suck it up and do it—but also make it as much fun as possible. Do a hard thing today! Key Takeaways: [2:40] Why should you write a book? [6:00] What types of hard things has Joe had to face recently?
2022-02-1723 min
Notes in the MarginFictional Fun with Emma DhesiThis week Vicky and fellow book coach Emma Dhesi talk novels, time, and our reluctance to put ourselves first when it comes to writing our books. Tune in and hear Emma’s strategy for making time to write—and her proven framework for creating scenes that work. Emma is a fiction coach but even if you’re non-fiction only, you’ll enjoy this episode! Key Takeaways: [2:00] A little bit about Emma and the kind of coaching work she does with authors. [5:00] Emma always wanted to be a writer, but life kept getting in t...
2022-02-1030 min
Notes in the MarginWonderful Weirdos, Part 2This week we’re giving you the second half of Vicky’s Weird + Wonderful Author Showcase, in which you’ll hear Melanie Osborne talking about her love for trees and nature, and Hillary Weiss reading from her manuscript about BIGNESS. Seriously, if you’re exhausted, Mel’s excerpt will be a balm for your soul. And if anyone’s ever made you feel like you’re too much, you need Hillary’s book. Listen, enjoy, and remember: you can do this too! You can write your book. Key Takeaways: [2:05] Vicky welcomes Melanie to the podcast! What’s...
2022-02-0430 min
Notes in the MarginWonderful Weirdos + Their Fantastic BooksSomething a little different this week as Vicky brings you the first half of her Weird + Wonderful Author Showcase! Join Jocelyn Brady, Kenda Macdonald, and Sarah McGuire as they read excerpts from their manuscripts—and knock Vicky’s socks off with their performances. Tune in and find out what’s possible for you to achieve—even if you worry you’re “not a writer”. Key Takeaways: [2:00] Everyone’s story is crucial and Vicky is excited to highlight some of these stories for you today! [4:40] A quick introduction to Jocelyn and what her upcoming book is...
2022-01-2839 min
Notes in the MarginWhat if…?Join Vicky and Joe as they talk ludicrously expensive oak doors, poo disasters, and why shoes in the house are UNACCEPTABLE. Then marvel at the smooth link to this week’s topic—the power of What If? What if you tried this thing? What if... you wrote your book? Tune in and get the pep talk you’ve been waiting for. Key Takeaways: [6:10] Casa Dingle update! Lots of poo happening. [9:10] What if you made your own door? What if you just….did? [11:35] It can be so easy to compare yourself to...
2022-01-2130 min
Notes in the MarginWhy The World Needs Your StoryJoin Vicky and Joe as they talk about worldviews, tiny stories, and the enormous cost of bathrooms. If you’ve ever thought “who am I to write a book, I have nothing interesting to say” this episode is for YOU friend! Our hosts talk about why a 1,000 year old diary is still relevant today, why we’re addicted to soap operas, and how we can change the world step by tiny beetle step with the stories of our lives. Enjoy! Key Takeaways: [4:40] Vicky got her booster shot and was so ill from it! [8:45...
2022-01-1433 min
Notes in the MarginVicky’s 5 Fave Creative Writing ThingiesThis week Vicky and Joe get extremely confused about what day it is, it being that weird time between Christmas and New Year, and wonder if you’d prefer a podcast about their cottage renovations. Write in! Then they get to the good stuff: Vicky’s top 5 favourite creative writing thingies. They’re fun, they’re useful, and they’ll make you a more joyful writer. Happy new year! Key Takeaways: [1:00] Vicky and Joe share their predictions for 2022, including when this episode will come out. [02:24] Between Christmas and New Year, Vicky will mostly be...
2021-12-3132 min
Notes in the MarginIs it a good idea though?Join Vicky and Joe as they talk for 9 whole minutes about pickles, swear at UK politicians, then move onto a brief anecdote about Idi Amin. If you can sit through all that, you'll get a well-organised, valuable, and helpful podcast about how to figure out if your book idea is any good. And we wish you a very merry Christmas, so there's that, too. Key Takeaways: [5:55] Hey! Merry Christmas everybody! [7:00] Vicky and Joe love pickled things during Christmas. [9:45] Why do people gather? And how do you design a good ga...
2021-12-2435 min
Notes in the MarginHow long will it REALLY take to write a nonfiction book?Vicky and Joe talk about all the water in their house and get far more excited than you probably are about their new loft space. It's so middle-aged it's painful. And then—you'll get a rundown of how long it might take you to write your nonfiction book! No BS, no false promises, no conveniently leaving out details that take bloody ages... just a realistic timeline to aim for. Enjoy! Key Takeaways: [4:35] Joe fell through the ceiling at the Dingle! Ouch! [9:00] How long will it take to write a nonfiction book?
2021-12-1729 min
Notes in the MarginRePod: How to Research Like a NerdThis week, in homage to all the intrepid writers embarking on a big project right now, we're revisiting research. It's a crucial activity—but it's also a handy procrastination tool. So this week, tune in and travel back in time to August 2020 when your intrepid hosts got their nerd on and talked about how to research efficiently, effectively, and without disappearing down an internet wormhole of fascinating but ultimately useless information. Join us to find out how to cut your research (and writing) time dramatically without doing a half-arsed job of it. Key Takeaways: ...
2021-12-1018 min
Notes in the MarginBad Habits + Wispa GoldsVicky and Joe talk about Storm Arwen, being cold, and Joe’s absolute refusal to indulge Vicky’s Wispa Gold habit. Which leads into this week’s topic: writing habits! What is a habit? How do they work? Why do we have them? And how can we develop good habits that enable us to write a book? Tune in, chill out, enjoy. Key Takeaways: [2:10] Vicky has new hair! Woohoo! [5:30] Joe has a secret power - he can write haikus. Who knew! [7:25] Vicky introduces the topic of bad habits and why it’s...
2021-12-0323 min
Notes in the MarginDo You Read Like a Writer?Join Vicky and Joe as they talk about The Wheel of Time on Netflix, and argue about the way in which Vicky watches films and stuff. Then they get into the details of how writers read to become better writers—there's good stuff in here, so tune in, sit back, and enjoy. We promise we won't ruin reading for you. Key Takeaways: [1:30] Joe talks about robots! [3:20] The Wheel of Time is on Netflix! Joe read all the books, and he both hated and loved it at the same time. [9:10] Vick...
2021-11-2630 min
Notes in the MarginThe Inklings—Writing in CommunityJoin Vicky and Joe as they talk about their 12th wedding anniversary, treehouses, and noggins—and rave about the power of creativity in community. Yep, this week you'll hear about how C.S. Lewis and JRR Tolkein wrote such amazing books and stories, and why Vicky is so enthusiastic about putting a group of smart creative people in a room together. Key Takeaways: [0:55] It’s Vicky and Joe’s anniversary! [6:25] Storytelling is how we learn, and books aren’t the only medium to convey a good story. [7:25] Project dingle update! Vi...
2021-11-1931 min
Notes in the MarginRePod: Which Kind of Writer Are You?Ever read something about being a writer and thought, "huh, that's not me. What if I'm not a real writer?" Well, friend, listen into this episode, which is a rerun—and find out: what kind of writer are you? Because, like most things in life, there's no one right way to do or be anything. Listen, enjoy, then get in touch and let us know which kind of writer YOU are... Key Takeaways: [6:15] Casa Dingle update! [7:25] Vicky just got her first COVID vaccine. Yay! [8:55] What kind of writer are you?
2021-11-1235 min
Notes in the MarginInitiative Takes EffortDo you need kicking into action? So do we, friends. So do we. So when Vicky saw Seth Godin's email titled "Initiative takes effort" last summer, she filed it away as the spark of a podcast episode idea. Here is that episode! In it, Joe and Vicky have a chat about why we struggle to get started, and what can help. Plus Vicky shares another creative nonfiction writing tip with you. And Joe describes "shrimping". Enjoy! Key Takeaways: [2:50] Storytellers are never ever going to be unwanted. [7:10] Vicky reads an excerpt of a...
2021-11-0532 min
Notes in the MarginEmail Marketing for AuthorsVicky and Joe are BAAAAAACK baby, and as is standard they’ve made a half-arsed effort for Halloween. Sorry about that. But there is a brand new feature: Vicky is doing a masters degree in creative writing, so stand by for regular creative nonfiction writing tips. In the main feature, though, the intrepid duo revisit email marketing—specifically for authors. Tune in to find out why you need an email list, plus a bunch of useful stuff like how often do you email? What do you write about? Who even cares? Key Takeaways: [4:00] Casa...
2021-10-2922 min
Notes in the MarginThe 5 Reasons Writers Don’t Write (ReRun)Ever wondered why you can't just sit down and write? There are many many reasons but here are the 5 most common ones. Tune in to find out why you're not alone, why you're NOT just making excuses (despite what some of the shamey messages on the internet might tell you) and what you can do to get started and keep writing. Also a joyful plug for the 4th Moxie Books FWrite Night—come and play! Key Takeaways: [1:15] Vicky is solo this podcast episode! What’s she reading right now? [4:40] Why do writer...
2021-10-2224 min
Notes in the MarginGenerosity Killed the Cash with Misty MozejkoVicky and Misty were ranting about misplaced generosity a couple of weeks ago. But ranting privately isn't very helpful, so they decided to get on the air and yell about money to you instead. In this episode, Misty talks about how to ask for money on the phone, why it's crucial to charge for what we do, and how to make sales less icky. There's bonus Grey's Anatomy and dog anatomy, too. Key Takeaways: [2:15] Let’s talk about money. [3:05] It’s great to be generous. Misty doesn’t want to kill that spi...
2021-09-2447 min
Notes in the MarginYou’ve Done Your 2nd Draft—Now What?It's extremely hot at Moxie Towers, so lower your expectations for podcast energy levels and excuse the grumpy rant at the start. Then settle back for some gold advice as Vicky and Joe talk about the second edit: what it's for, and how to do it. Enjoy! Key Takeaways: [3:25] Vicky and Joe are enjoying a nice bat infestation at the Dingle. [5:30] Vicky is also sick of her own homegrown cucumbers. There’s just too many! [6:10] So you have your second draft - now what? It’s time to do some l...
2021-09-1019 min
Notes in the MarginWould you like to play a game?When's the last time you played? When were you last really silly? This week, Vicky and Joe are back and they're talking about nerding out with their mates: find out what they get up to every Sunday afternoon and why it's keeping them in tip top condition and ready for action. Plus get a bunch of ideas for how to incorporate play into your days (and nights). Key Takeaways: [1:00] Joe has the flu. Oh no! [8:00] Vicky is really enjoying the book The Elements of Eloquence right now! [8:45] Today’s topic...
2021-08-2722 min
Notes in the MarginThe Stories We Tell OurselvesThis week, Vicky and Joe abandon the planned podcast and talk about something else instead: the stories we tell ourselves. Why we think and believe what we do, why we make snap judgements that we’re not proud of, how to stay up to date with what’s going on in the world, and how we try to be better people than we were yesterday. There’s a little bit of talk-therapy going on, and a special appearance by Whiskey the little grey cat. Enjoy! Key Takeaways: [3:00] Vicky and Joe talk about their impress...
2021-07-3030 min
Notes in the MarginThe Magic of Tiny StoriesVicky and Joe talk about tiny tales, things that make Vicky cry, and why Joe ruins stories. Vicky has a rant about big dramatic Hollywood blockbuster-style rags to riches stories (especially the ones exaggerated by the bro marketers of the world) and explains why boring stories are not in fact boring at all, and why they’re the only ones that’ll really change the world. Tune in and find out how you can never run out of stories to tell again. Key Takeaways: [6:40] Vicky and Joe have a very nice patio at Proje...
2021-06-0430 min
Notes in the MarginHow to Choose a Book CoachBehold the application of the word "divot" as insult! Joe, with exciting hair, talks to Vicky about book coaches. Specifically, why you might want to work with a book coach -- and if you do, how to choose one. Tune in for snow updates, real-life coaching stories, and some truths about writing a book. Key Takeaways: [1:50] Vicky is a book coach, but she can’t coach everyone in the world and wants you to find someone who can help you. [3:45] Vicky loves Girl, Woman, Other! [6:15] Why does someone need a bo...
2021-01-2927 min
Notes in the MarginThe Power of TinyTardigrades, fleas, and ants -- oh my! This week, tune in to hear Vicky and Joe discussing the power of tiny things. And marvel at the silky smooth segue into how you ACTUALLY get amazing results (hint: it's not by following those bloody 10X your business overnight bro-hustle-marketer-twats). In this episode, you'll get a simple formula for reaching the end of a year (or even a month) having made more gains than you ever thought possible on your book. Enjoy! Key Takeaways: [0:50] Project Dingle update! [5:05] Vicky got trolled by a Trump su...
2021-01-2228 min
Notes in the MarginIt Doesn't Matter Where You Start!Vicky and Joe wander into 2021 with a change of name, a Christmas report, and some sage advice about where to start your book. Tune in to find out where most authors get stuck, why it happens, and how you can go from struggling to motivated just by changing your starting position. Hurrah! Key Takeaways: [1:30] Vicky is changing her last name, but don’t worry, Joe is still in the picture! [5:25] It’s so lovely taking a break and chilling out during the end of the year. [7:00] Didn’t get a day off...
2021-01-0823 min
Notes in the MarginAre You Just Fitting It In?Do not email Vicky about pickled eggs. Please. But you can email her about how to grow vegetables. In this episode, we find out how often Joe is wrong (once, today, about pickled eggs) and discover that Vicky is incapable of planning her vegetable garden. And then our intrepid podcasters get to the good stuff: the reason we can't write, can't finish stuff, and struggle to "find the time". This episode will fix it all for you. Enjoy! Key Takeaways: [5:40] Are there any gardeners out there? Did Vicky kill her cactus? [9:25] Vi...
2020-11-2728 min
Notes in the MarginJoe Interviews Vicky About AudiobooksThis week, in a strange turn of events, Joe channels Jeremy Paxman and grills Vicky about her experiences in the recording studio last week. Tune in to find out what Vicky learned about how to record an audiobook - and the latest on what they're reading, what's going on in the Dingle, and why Vicky is covered in bruises (nothing sinister). Key Takeaways: [5:40] Joe interviews Vicky about her experiences at Audible. [8:15] The audible book industry is growing. [11:05] How does recording a book work? [12:30] Vicky thought she’d just...
2020-11-0631 min
Notes in the MarginWriter's Block Is A Big Fat MythVicky and Joe sip blackberry gin and explain why writer's block is a big fat myth that's stopping you from writing your book (or doing anything else useful). Before you get all huffy, grab yourself a cuppa and listen in, because when you understand why it's a myth, you'll also understand how to get more shit done. Also, they finally blather on about purple. Key Takeaways: [2:45] Let’s talk about the color purple. It’s a color that doesn’t exist! [7:25] Similar to the color purple, writer’s block is a lie we tel...
2019-10-1132 min
Notes in the MarginBeat that writer’s block!Vicky and Joe talk about the twitching madness of insomnia, and how it's kind of like when you're suffering from chronic Blank Page Of Doomness. This episode contains the 7 – no, 8 – no, wait, NINE – questions you can ask your best customers to help you overcome the Blank Page Of Doom. Plus you'll get some splendid testimonials and maybe make some new friends. Key Takeaways: [1:55] Let’s talk about strategies that will beat your writer’s block! [5:25] Don’t try to force it. Sometimes you just need a little more research to beat that blank pag...
2019-09-2725 min
Notes in the MarginWhy We're Killing The PodcastVicky and Joe get excited about jam, and briefly consider starting a jam podcast. Then they pull themselves together and remember there's work to do. Tune in to find out why they're killing the podcast, what happens next, and how to make sure you keep passion alive in your business. Key Takeaways: [1:35] Quick Dingle update!! [3:40] Vicky and Joe are not actually killing the podcast just yet. [6:40] Vicky feels it’s time for a change because after 150+ episodes, she wants to introduce new topics and themes that won’t always be mar...
2019-09-2020 min
Notes in the MarginHow To Beat "Writer's Block"In this episode, Vicky contemplates wrestling TinySheeps and makes jam. Both of which are in fact linked to this week's topic, which is how to beat the Blank Page Of Doom. Tune in for modernist poetry created on the fly, three fun writing exercises to get you moving if you're stuck – and a random safari into the world of plumbing. Keep listening right to the end for a secret outtake if you'd like to hear Joe completely mangle the English language. Key Takeaways: [1:60] Vicky doesn’t believe in writer’s block. [3:15] Quick Pr...
2019-09-1324 min
Notes in the MarginThe 10 Commandments Of Writing A BookVicky and Joe fail to create a xylophone out of glasses and milk bottles, but subject you to the cacophony anyway. Then they dive into this week's podcast topic: Vicky's 10 Commandments of Writing A Book. There's also a cautionary tale about wearing your glasses in bed, and a bit of a rant about the patriarchy. Key Takeaways: [2:50] Vicky won her trapeze competition!!! [5:35] The Business for Superheros Show will be changing soon! [8:50] Commandment number 1 - If you write, you are a writer. [11:30] Commandment number 2 - Do not edit a...
2019-09-0630 min
Notes in the MarginYou Do You, BooVicky is delighted because Joe has been away for a week, and is now home! Joe is fresh back from a business trip to Thailand and boy does he have a tale to tell you! A tale of being randomly massaged at a urinal in a giant bar. Tune in to hear how that turned out... and also to discover whether or not you can, or should, be funny when you're writing your book. We answer that question for you and sum up the whole thing with four simple words: you do you, boo. Key Takeaways:
2019-08-2328 min
Notes in the MarginThe Most Dangerous NumberVicky and Joe are tired, so you're in for a bit of a ramble this week. But you do get some bonus purring from Noodle, so there is that. In this week's episode, Vicky explains why she's at peak stress over her trapeze competition, and then segues awkwardly into what that has to do with you and your business. There is a valuable lesson in here, honest. Key Takeaways: [1:45] Dingle update! [7:00] Vicky and Joe were amazed by the accessible scooters in Portugal. [10:30] Vicky has been a bit stressed lately wi...
2019-08-0921 min
Notes in the MarginBreaking Bread Portugal LIVEVicky and Misty round up six amazingly diverse business owners and drag them to Portugal for the Fourth International Breaking Bread Mastermind. Join us for a round-table and discover what we've been up to all weekend, and the exciting stuff everyone's up to next. Key Takeaways: [:44] Joe has been replaced by Misty and six fellow business owners on this episode! [1:25] First client feature is Teresa! [3:10] Second feature is Ray! [6:05] Next up is Carol. What did she learn this weekend? [8:50] Fourth feature is Bruce! [12:40] Fifth...
2019-08-0225 min
Notes in the MarginCrying Over MoosliVicky explains why she was crying about breakfast while Joe looks bewildered. Then there's an awkward segue into what's going on at The Dingle, and an even awkwarder segue into how Vicky took herself from overwhelmed and sobbing into her muesli to the most organised zen person in Herefordshire. Tune in and find out what's changed, and how she's organising her life and business (and get a sneak preview of her exciting future plans). Key Takeaways: [2:05] Vicky and Joe are off to the Breaking Bread Mastermind soon! [2:45] Dingle update! [4:25] Jo...
2019-07-2633 min
Notes in the MarginTinySheep, Chickens, & Your Questions AnsweredJoin Vicky and Joe in their garden for a spot of heavy breathing. Eh? Get your mind out of the gutter – in this week's episode, our Superheroes are joined by their TinySheep, who contribute by panting into the microphone and chewing the cables. You'll also hear clucking and flapping from our poultry guests. And, of course, we answer your questions. Three of them, to be precise. To find out how to cope with the fear of judgement, what writing a book can do if your services rely on your time, and whether it's worth trying to get traditionally published, li...
2019-07-1230 min
Notes in the MarginRiddle Me ThisJoe gets kicked in the face. Vicky forgets to write an entire section of her new book. In this episode, between squeaks of pain and wondering which band released a silent album, Vicky and Joe get around to answering your questions. Tune in to find out how to write an interesting about page, what goes on the back cover of your book, and how you can write a book even if you're in a "boring" industry. Key Takeaways: [1:10] Both Vicky and Joe are struggling with the whole ‘chewing food’ thing. [4:25] Vicky and Joe answe...
2019-06-2828 min
Notes in the MarginThe Great Wall Of PainVicky and Joe stumble through another episode of the Business For Superheroes Show, lightly lubricated by gin. Pull up a chair, open your ears, and you'll hear all about how they shaved their TinySheep, why they sometimes want to just sell up and buy a warm, watertight house, and what to do when you just want to go to bed and give up. Yep: this episode is all about how to keep going when it all seems too bloody difficult. Tune in, because there's a bonus cautionary tale about fizzy blue wine. Key Takeaways:
2019-06-2131 min
Notes in the MarginDesigning For Success With Julia BrownVicky interviews her extraordinarily talented and angelically patient book cover designer, Julia Brown. They talk unnecessary jargon, the virtues of speaking your client's language, and what makes a compelling book cover. Listen in and you'll also discover why you need to jump off a cliff (metaphorically speaking) and how to get to grips with the business side of doing what you love. Key Takeaways: [1:00] Julia describes some of the artwork behind her (sorry podcast listeners!). [5:40] What makes Julia different from other designers? [8:30] Why did Julia start her own business? ...
2019-06-1429 min
Notes in the MarginHow To Avoid Looking Like An AmateurVicky and Joe talk about how to avoid looking like an amateur while Joe's phone goes off amateurishly in the background. Cue a verbal safari about Alanis Morissette and whether that's ironic. This episode of The Business For Superheroes Show is all about the rookie mistakes writers and business owners can unwittingly commit that make them look like amateurs – and how to avoid them. You hear all about book covers, titles, the difference between typeface and font, layout... and much more. Key Takeaways: [2:40] How can you look like a professional in everything that you...
2019-06-0733 min
Notes in the MarginEp174: Talking Books With Julian NorthbrookVicky gets grilled by language expert, author, and Posh Punk Julian Northbrook. He dragged her into his world and made her answer loads of questions about why you might want to write a book, how to come up with ideas, and what The Matrix is really all about. Want to know how stories work? Listen up. Key Takeaways: [1:25] Who is Vicky? [4:20] Everybody has an interesting story. [9:20] How can you get people interested in your story? [10:40] Is your life mundane and boring? [13:05] Do you feel like yo...
2019-05-3145 min
Notes in the MarginEp173: The Questions I AskedVicky and Joe talk teeth and cosmic universal alignment rays in the latest episode of The Business For Superheroes Show. There's a brief argument about grammar and lots of questions. Questions you'll find helpful if you're writing a book and trying to make it better. You'll also find them helpful if you're making anything new and want it to be good. Tune in to find out what questions Vicky asked her beta readers, and why they're important. Key Takeaways: [2:05 Vicky is still going through mouth torture from her braces. [4:35] It gets b...
2019-05-2433 min
Notes in the MarginDo You Need Beta Readers?Vicky lisps her way through this week's podcast. No, she's not drunk – yet… If you want to know why she's suddenly developed a speech impediment, tune in. You'll hear Joe's top tip about fitting skirting boards, and why that's relevant to your business. And, of course, you'll discover if you actually do need beta testers for your book, new product, or new service – and how to get the best out of them. Key Takeaways: [:50] Vicky has braces!!! [5:00] Vicky gives a quick trapeze update! [8:25] Vicky did not get beta readers on her f...
2019-05-1733 min
Notes in the MarginIt Burns! It Burns! (Taking Criticism)Joe goes on a verbal safari and refuses to let go of the concept of the shit sandwich. In fact, he creates an artisanal club shit sandwich. Vicky fails to rein him in, and the whole podcast goes downhill from there. Buried in the artisanal bread safari, though, is some gold-dust that'll help you deal better with criticism and feedback, and create better books, art, products, and services. Key Takeaways: [2:30] Quick Dingle update! [5:30] Vicky has sent a limited edition copy of her new book to some of her inner circle members to...
2019-05-1030 min
Notes in the MarginKenda's Big Book AdventureKenda Macdonald has just published her first book and is fizzing with excitement – so Vicky tied her to a chair and made her talk about it. This episode contains angst, truthy stories, a heroic victory, a fantastic idea for selling more copies of your book (or product or thing)... and sad parsnips. If you're thinking of writing a book but you don't yet believe you can listen to this. Key Takeaways: [1:05] What is Kenda’s new book, Hack the Buyer Brain, all about? [2:05] What did Kenda struggle with the most about writin...
2019-05-0326 min
Notes in the MarginBreaking Bread in Portugal with Misty MozejkoHandsome men in tiny shorts, beaches, and brains – oh my! This week, Vicky drags her sista-from-another-mista onto the show so they can rabbit on about their fourth international Breaking Bread Mastermind. This time it's happening in Portugal at the end of July, and they're a little bit excited about it. Tune in to find out what they've got in store for you IF you manage to snaffle one of the four remaining spaces... Key Takeaways: [1:25] Come join Vicky and Misty in Portugal this July 26th-28th! [6:15] What makes this mastermind different from...
2019-04-2632 min
Notes in the MarginAsking The Right Questions with Hannah ShamjiVicky makes a new friend! In this episode, Vicky sidelines Joe in favour of expert brain-burrower Hannah Shamji. Hannah is a copywriter/counsellor who teaches business owners how to interview their clients. Why is this important? Tune in and find out! You'll also discover what not to ask, how to ask tough questions without pissing people off, and how to get an unbiased interview. Key Takeaways: [1:05] Who is Hannah and what does she do for her clients? [3:15] Hannah started out as a counsellor first. Now, she’s a counsellor/copywriter! ...
2019-04-1231 min
Notes in the MarginHow Long Should It Be?Joe and Vicky talk giant table penises, enormous birthday cakes, and magnificent bruises before getting into the real nitty-gritty: how long should it be? They mean your book, of course. In this episode, you'll discover why worrying about length causes big boring book problems – and what to do about it. Tune in and find out how to keep things lean, mean, and fascinating. Key Takeaways: [1:30] It was Vicky’s big 40 last week! [3:50] Vicky and Joe had some hilarious fun vaccinating sheep. [10:00] A common mistake writers make is that they feel...
2019-04-0529 min
Notes in the MarginYou Ask, We Answer Part IIIVicky and Joe suit up to answer more of your questions about writing and publishing books. Tune in to find out what drives Vicky to do what she does, what to do if you think you're not expert enough, how to unwaffle your writing, how to juggle your time with paid clients to make room for writing a book, and a funny story about bad reviews. Key Takeaways: [2:15] Sara has a lot of fear when it comes to writing her own book. [4:20] Finishing your book is only the start! [5:50] Ge...
2019-03-2928 min
Notes in the MarginTitlingVicky and Joe talk about misery tea, tit-lice, and how the effing hell you can possibly come up with a good title for your book (or course or product or anything). They promise you 10 top tips, but only deliver 5 because–somewhat predictably–they ran out of time. Tune in and find out why it's so tough coming up with titles, why your bookshelf is your friend, and how to rope in friends, family, and clients to help. Key Takeaways: [1:20] Quick Dingle update! Everything takes longer than you think it will. [5:55] Vicky is thi...
2019-03-2226 min
Notes in the MarginYou Ask, We Answer Part IIThis week's podcast is brought to you by cartoon TinySheep, misery tea, and a LOT of interruptions. Vicky and Joe answer more of your questions, hindered by the cats. Want to know if there's any point trying to get traditionally published? How to get your book printed? How to design a cover? Listen in, because we answer your questions. You'll also hear all about Picard the naughty miniature sheep and how he got his comeuppance. Key Takeaways: [1:15] Vicky and Joe have some new chickens! [4:05] Today we answer your questions! First from Ch...
2019-03-1526 min
Notes in the MarginEp162: You Ask, We Answer Part IThis week, Vicky and Joe answer YOUR questions. Vicky's been asking her email subscribers if they have any questions for her about writing and publishing books, and boy do you have questions! Great questions. The BEST questions. And Vicky and Joe drink misery tea and answer them. Tune in: if you've a burning question about books and publishing, maybe we've answered it. This episode contains bonus Angry Cat. Key Takeaways: [1:45] Vicky gives a quick update on her latest soon-to-be-released book. [3:55] Vicky will be answering your questions today! [4:05] Roy: What bit...
2019-03-0129 min
Notes in the MarginWill Writing A Business Book Make You Rich?Vicky and Joe answer every budding author's burning question: if I write a book, will I be in line for a £34 million J K Rowling payday? Answer: probably not. But that doesn't mean your book won't pay you handsomely. Just not in the way you might think. Join the Podsters as they wax lyrical on cooking with phalanges, sock-based tea, and the secret joys of writing a book. Plus a FREE bonus Dingle update. Key Takeaways: [1:00] Vicky and Joe are still drinking old socks (tea). [1:55] Vicky and Joe have a Dingle upd...
2019-02-2225 min
Notes in the MarginClimbing Out Of The Boozy WardrobeVicky and Joe drink herbal tea flavoured with steeped socks and swerve wildly away from the topic they'd planned to talk about. Instead, they clamber gracelessly out of the boozy wardrobe and go on a verbal safari about The Alcohol Experiment, journaling, habits, and failing to do the splits. This episode is not powered by gin, but it just might help you if you're feeling overwhelmed, stressed, or basically like you'd just like to improve your life a wee bit. Oh, and you get the opportunity to join Vicky's Launch Team for her brand new book, out soon.
2019-02-1531 min
Notes in the MarginLiving Under An Assumed Name with Drayton BirdVicky sits down with the UK's answer to Don Draper – direct marketing expert Drayton Bird, described by David Ogilvy as the man who "knows more about direct marketing than anyone in the world". And described by Vicky as a "cheeky bugger with the best tall tales ever". Drayton talks about what businesses find most difficult about marketing, the only three questions you ever need to answer in order to sell more, and why he lived under an assumed name for seven years. Not your usual marketing interview – but if you listen up, you're in for a treat.
2019-02-0831 min
Notes in the MarginJust Say NO!Drugs, kids: just say NO! Also say "NO" to things that make you feel small, things that make you feel clammy, and things that you just plain don't want to do. Join Vicky and Joe as Vicky explains how saying "NO" made her taller, and Joe dispenses the best piece of advice he's ever offered on this show. Also: there is pride because neither of them managed to electrocute themselves. Hurrah! Key Takeaways: [0:50] Vicky and Joe are very cold. Their house is filled with gaps. [4:20] Let’s talk about the power of...
2019-02-0126 minNotes in the MarginDo You Have A Not-A-Plan?Have you ever seen tiny sheep doing agility courses? Well, hold onto your hats, because this episode contains sheep agility. Also Dingle renovations – all because Vicky and Joe abandoned their Not-A-Plan in favour of a Plan, which is much more useful. Grab a cuppa and a pen and paper, because Vicky is about to organise your entire life so you can achieve all the things you want to – without giving up sleep, family, or general chilling out (because after all, those things are flippin' majestic, amiright?) Key Takeaways: [1:45] Vicky and Joe have a Dingl...
2019-01-1832 min
Notes in the MarginMedia Mind Control [7 Quirks]Blogging, Brexit, Rupert Murdoch, and the future of video: this podcast has it all. Joe and Vicky are back in the saddle with the final installment of the 7 Quirks of Successful Business Owners series they started approximately 4,873 years ago. Tune in for the scoop on why you need to have your own media platform, which options you can choose from, and what to do if you can't decide (hint: get yourself an amazing red lippy). Vicky also reveals the launch date of her new book. OooooOOOOOOoooooo! Key Takeaways: [2:20] Vicky and Joe are back from Christmas...
2019-01-1128 min
Notes in the MarginWanna Be In My Gang?Joe is back–hurrah! Just in time to talk about feet in buckets of porridge and goats on a string. Yep–we're on about the Freemasons, and why you oughta get your own set of rituals in place. Starting a club is a profitable gig, you know–and not just for your business. Tune in and find out why the Freemasons play with porridge, how you can Spotify your business, and why starting a club is good for humanity as well as your bank balance. Key Takeaways: [4:15] Vicky and Joe will be talking about g...
2018-12-1433 min
Notes in the MarginFour Go Bananas on Lanzarote [Author Special]Last time Vicky went away to write a book, she managed the grand total of 2,803 words in a week. That's not a book. It's barely a boo. So this time, she kidnapped three fellow writers and whisked them away to Lanzarote for a week of sunshine, beer, and book-writing. It was EPIC. Tune in and find out what they got up to – including their biggest struggles with writing a book, and how they got over them. Key Takeaways: [1:10] Vicky and friends are in Lanzarote to write their books! [1:25] Why did Kendall come...
2018-12-0724 min
Notes in the MarginReading Minds with Rob & KennedyVicky's replaced Joe with TWO MEN. And not just any men at that; they're circus freaks just like her. Rob and Kennedy are a brace of mind readers and stage hypnotists, and they use their powers to help the likes of you and me sell more. Vicky got them talking about mind-bending, what questions to ask people if you want to sell them stuff, and how technology can help you glue it all together. Tune in, learn stuff, make more money. Key Takeaways: [1:45] With only a $1,000 investment, how would Rob and Kennedy rebuild t...
2018-11-3036 min
Notes in the MarginBuild A Weirdo FortAre you weird? Do you know how to find fellow weirdos and drag them into your blanket fort? No? Well, tune into this week's Business For Superheroes Show and find out how (in a non-creepy way). If you want to grow your business and work with people who make your toes tingle and your face smile, you definitely need to look for people who are as weird as you. Then you need to protect them and nurture them and make them want to spend all their time with you. Vicky and Joe will give you a few pointers and...
2018-11-2329 min
Notes in the MarginWrite Ripples In The WorldWho knew palm trees were so frickin' HUGE? Not Vicky and Joe, that's for sure – but now, recording this episode under a giant specimen, they're feeling dwarfed. This episode is coming at you from the California desert, where our intrepid travellers are nattering about why books are so amazing, what the Breaking Bread Mastermind Bread Heads are getting up to, and why YOU should write your book. Because you can, you know. You are capable of so much more than you think. Tune in for giant palms, cacti, and a roadrunner. Oh, and Vicky's personal plan to come up wi...
2018-11-1623 minNotes in the MarginLive From San Diego, California!Live-ish from the Whale's Vagina, tune in and listen to five supercool business owners who travelled all the way to California to change the course of history. Joe is busy being Pit Crew, so Vicky drafted in Misty to co-present this podcast. The two Master Bakers chatted, giggled, and roared with laughter as their five magnificent Bread Heads talked about the life-changing weekend they've just spent together in one of the most beautiful parts of the United States. No gin – just beer, wine, sun, and burritos. Key Takeaways: [1:00] The Breaking Bread attendees (as well as Mi...
2018-11-0923 min
Notes in the MarginDare To Bare [7 Quirks]It's rock and roll at The Dingle tonight as Vicky and Joe are drinking peppermint tea. The Dingle features heavily at the start of this episode, but the new staircase is totally relevant to your business. As is storytelling. Yep: we're on the storytelling train AGAIN and you'd better buckle up and listen in if you want to build the kinds of connections that create raving fans who pay you lots of money for what you do. Tune in to hear Joe's shock at discovering he's the sidekick in this podcast – and find out why they're talking about sidekicks at...
2018-11-0227 min
Notes in the MarginEsperanto for Beginners [7 Quirks]Neat gin? Again? Yep. And also interesting history lessons. Although it sounds like Vicky swallowed a Wikipedia page, she didn't. She's just a language nerd who goes off on Esperanto Safari – stay with us, because it's all relevant to how you can grow a more successful business. Yep, we're on Quirk Number 2, and Vicky and Joe explain why you need your own language, and how it'll help you gather more raving fans. This podcast also contains sheep, and roofs that aren't collapsing. Key Takeaways: [2:30] Handmade, custom oak staircases are actually really expensive. FYI....
2018-10-2625 min
Notes in the MarginThe Niche-O-MaticVicky couldn't be bothered to open tonic, so she and Joe are drinking neat gin and failing to come up with good episode names for this podcast mini-series. That's right: this is the start of a podcast mini-series! All about the 7 Quirks of Super-Rich-And-Famous Business Owners. Quirk 1 lands in your ears today, and is all about finding your niche. Which you gotta do, dude. Honestly. Listen to Vicky's tale of how she should have done this years ago... and what exciting adventures she's about to embark on now. (This episode could well make you rich – maybe possibly.) ...
2018-10-1926 min
Notes in the MarginWhy You Can't Get StartedVicky and Joe have been beaten into submission by their livers, so this post-holiday podcast is powered by peppermint tea. In it, they throw around accidental innuendos (in YOUR endo) and explain in painful detail why you can't get started. Writing your book, that is. Or anything else, in fact. Tune in and find out what's holding you back, and the simple (but maybe not easy) things you can do to get started. Oh, and this podcast also contains purring. Key Takeaways: [2:55] Why is getting started so tough? [5:00] Do you consider y...
2018-10-1230 min
Notes in the MarginYes, You Bloody Can Write A Book!Vicky and Joe are in a tent. In France. And they’re worried they may have become lost in the zombie apocalypse... but they still want you to write your bloody book. Yes, even if you’re a mechanic. In fact, ESPECIALLY if you’re a mechanic. Listen up and Vicky will demolish all your excuses toot sweet. And drop a big value bomb on your butt. Key Takeaways: [1:10] Vicky and Joe are sitting in a tent in France right now! [3:45] Vicky and Joe feel like they’re in the Twilight Zone....
2018-10-0525 min
Notes in the MarginWhy Masterminds Are Worth Their Weight With MistyTwo girls, one mastermind: find out why Vicky and Misty are turning business get-togethers upside down – and why they're making travelling and masterminding affordable for EVERYONE. It's all very well saying you'll make a bazillion dollars from attending an event – but that's no good if you ain't got the moolah to make it in the first place. Tune in for shizzles, giggles, and the wisdom of Dr Seuss. Key Takeaways: [0:50] The next Breaking Bread Mastermind is upon us! [1:35] Masterminding is one of the best ways to learn and network. [3:25] Misty shares how t...
2018-09-2823 min
Notes in the MarginHow To Make A Grand A Month With Kindle BooksVicky's in Cork (not court) without Joe, so she replaced him with a jetlagged Posh Punk: Julian Northbrook, aka Blossom. Julian teaches English as a second language, and has built a VERY successful business you can model – if you dare. Find out how he's making a grand a month with Kindle books – and how that's just the start of his business-building plan. Key Takeaways: [1:30] What does Julian do? [3:15] How can Kindle help grow your business? [4:15] What books has Julian published? [5:30] The lead quality is very, very high after...
2018-09-2123 min
Notes in the MarginWelcome To The DingleThis week, Vicky and Joe load up on damson gin and hurtle off in a totally different direction. Tune in for an aural tour of The Dingle, find out why Vicky is running this business of hers, and what she does when she's not podcasting or writing. This podcast also contains super-cute sheep and a VERY angry cat (seriously, the cat totally stomps on Vicky's profound idea and basically kills the podcast deader than a T-Rex). You'll get to pry into the secret life of The Dingle, and you'll learn the biggest lesson Vicky took from her brain melt-down...
2018-09-1431 min
Notes in the MarginIt's The RoolzVicky and Joe are out of tonic, so they're on the white wine – and ranting about rules. Specifically, why we're all overgrown toddlers who crave rules and boundaries. Want to run a business you actually enjoy, with clients you actually like? You'd better start setting some rules – and sticking to them. Or people will make up their own rules and stomp all over you. Oh, and Vicky says a heartfelt thank you to the lovely listener who sent her goodies. Key Takeaways: [1:35] Thank you lovely podcast listener for sending Vicky a gift via the p...
2018-09-0734 min
Notes in the MarginRolling Around In Filthy LucreJoe is back, and Vicky gets all mushy about the podcast lovin' she's been getting. Gin is back on the menu too, so excuse the slurping. Scrooge McDuck makes an appearance, and Joe schools Vicky on McDuck's shameless behaviour with the filthy lucre. Also: Why is our attitude to money so screwed up? Why is the internet so full of haters? Why do we all think we're champion mind readers? Find out in the latest episode of The Business For Superheroes Show. Key Takeaways: [1:35] Thank you so much for all your responses to t...
2018-08-3134 min
Notes in the MarginHow To Be A TechnoWizard with Kyle HeathVicky is joined by a real-life TechnoWizard, who walks her through how to use technology without having it explode. (Seriously, a projector started smoking while she was using it once.) Kyle Heath talks about how business owners can use technology to save time, money, and effort – and how to not get incredibly frustrated. He also talks about our impending robot overlords, the rise of AI, and ultimately how all this amazing tech is going to help bring people together and live better lives. Especially those who might be marginalised or have difficulty accessing the "normal" world. This episode is po...
2018-08-2434 min
Notes in the MarginEscaping the Sucking Black Hole of BurnoutGet ready for a depressing woe-filled dirge as Vicky and Joe discuss the bane of business owners: burnout. Just kidding: it's not a woe-filled dirge – but be warned. There is some self-indulgent, self-deprecating ranting going on. Nobody ever talks about this shit, and silence breeds misery, so this week we're tackling depression, burnout, and anxiety – and how to avoid it. Fun fun fun! There's also a lot of love for Vicky's Superheroes, clients, and friends. And, of course, Joe and The Dingle Menagerie. In all seriousness, if this podcast helps one person, it was worth it. Take care of your...
2018-08-1733 min
Notes in the MarginHow Positive Thinking Is Bad for YouYep: it's true. All those woo-woo pollyannas out there can do one. Positive thinking is BAD FOR YOU. Okay, not all of it, but there's something much better out there that'll help you build a fabulous life and business, and Vicky and Joe are here to share it with you. Also featuring rhubarb gin, and an interesting elbow bruise. Key Takeaways: [2:00] Positive thinking is bad for you! [2:40] What is a pollyanna? [4:45] Positive thinking is a massive industry and Vicky believes it’s America’s fault. (Sorry America). [7:40] Negative...
2018-08-1034 min
Notes in the MarginConfidence, Ignorance, & StrippingVicky chokes on her beer (yes, BEER – because they failed to keep enough tonic water in stock). Joe bleeds everywhere. Mark Twain's real name makes an appearance, and Oprah Winfrey pops in (again not really, just her wisdom). Vicky explains why everyone should do a moustache-based striptease in the style of Charlie Chaplin, and Joe explains why the winner of a pole dance competition wasn't the obvious choice. This week, Vicky and Joe are talking about confidence: what it is, why it's important (according to actual SCIENCE), and how to have it. Key Takeaways: [2:35] What is...
2018-08-0333 min
Notes in the MarginGet Out Of Your Own Way!Vicky started on the gin slightly early, and burbles. Also, some sentences get together in a big cosy cuddle when they should be segregated. Joe questions who Ryan Reynolds is, and why Vicky loves him so (he looks a bit like Joe, is one reason). Richard Branson pops in (not really actually IN as a guest, more as a fine example of great business ownerness) and Vicky tells her pole instructor she's completely awesome (she is). Finally, they dive into this week's topic: how your own brain is holding itself back with limiting beliefs you probably picked up during...
2018-07-2731 min
Notes in the MarginIt's Not The Taking Part That CountsVicky finally learns to do her own makeup, so subjects Joe to a video podcast (check out YouTube). They talk about how it's definitely the winning that counts – despite the kind words of lots of people. As for actually winning: you won't do so if you're not good enough (like Vicky at her pole comp) – but that's actually a good thing, because losing helps you get better. They set the world to rights and rant about racist dickheads. This week's gin is orange. Finally, definitely check out the video if you want to see Joe and Vicky's 15 chins.
2018-07-2028 min
Notes in the MarginGet Over It!Why are you STILL doing that? Even though it's not working? Honestly, get over it. In this episode, we wrestle with a raspberry seed stuck in Vix's teeth, a tragic lack of gin (due to illness), and why human brains are wired to screw us over. We dig deep into the sapien’s cranium, pull out the entrails of the sunk cost fallacy, and examine them closely – then we show you how to avoid wasting even more time and money and effort than you already have. Oh, and you'll find out how and why Vicky wasted THOUSANDS of pounds beca...
2018-07-1333 minNotes in the MarginHaters Gonna HateVicky has had her share of haters and shares some wisdom today with Joe and you on how you can tactfully and gracefully handle those kinds of people. Don’t let one piece of hate mail ruin your day, because there are tons and tons of people who love you, support you, and want to see you win! Key Takeaways: [2:10] People worry too much about what other people think of them. [2:55] Who is the biggest hater of them all? [6:20] Do you ever worry about what other people think about you...
2018-06-1534 min
Notes in the MarginAwkward Eye ContactVicky and Joe continue their discussion on how to build trust with others. Vicky shares that a limp handshake, an overuse of a name, and staring into someone’s eyes for too long are all great ways to break trust and rapport with someone. However, it’s important to work on these things where you can get it down to a moderate and comfortable level because they’re also fantastic ways to build trust and safety with others. Key Takeaways: [3:25] Joe gives a quick recap on how you can project confidence. [4:05] How much...
2018-06-0129 min
Notes in the MarginPut Some Bass In Your WalkVicky has 12 tips to help you appear more confident on today’s show! However, due to exciting lamb-adopting shenanigans happening at the cottage, you’ll have to tune in next week to get the other 7 tips. Part one of this episode dives into how you can use your body to convey confidence and to help build trust among your customers. Key Takeaways: [2:30] What’s new with Vicky and Joe? Well, it involves adopting lambs. [8:40] Let’s talk about body confidence. [10:50] Vicky has 12 top tips on becoming more confident! [14:50] Do...
2018-05-1126 min
Notes in the MarginLet Your Whole Body TalkBody language!!! That’s the topic of today’s show. Vicky hates talking on the phone for this very reason—she can’t see you. So much gets lost in translation when you’re unable to see people’s faces and bodies. There are also unconscious signals you’re sending to others by the way you stand, walk, and look. On the show, Vicky shares ways you can appear more genuine and confident through your body language. Key Takeaways: [3:35] Some people just have a presence, an energy, about themselves. [4:25] Isn’t it amazing that we...
2018-04-2731 min
Notes in the MarginCharisma, Uniqueness, Nerve, and TalentOn today’s episode, Vicky and Joe share their thoughts on what makes a person charismatic. If you’re not charismatic at all, don’t worry! Charisma can be learned! Vicky and Joe discuss ways you can become a more charismatic, more confident person and why several leaders often have this trait built into them. Key Takeaways: [2:10] What’s the worst thing that could happen during a dance competition? Well...let Vicky tell you. [4:25] Despite the setbacks, Vicky won her first pole dancing competition! [7:25] What famous people can you think of that have...
2018-04-1333 min
Notes in the MarginWired for StoryVicky and Joe discuss some of their favourite stories on this week’s podcast. Why are stories so important? Well, because we are wired for them. Nobody really remembers the facts and figures, but we do remember the story behind it. Stories help people picture themselves with a brighter future and this is one of the many reasons why you need to be telling stories in your business to have your customers take action! Key Takeaways: [2:10] This week’s podcast is all about storytelling. [2:45] What are some of Joe’s favourite stories? ...
2018-04-0624 min
Notes in the MarginCrawl Around Inside Their BrainsVicky and Joe continue their discussion about how to discover your ideal customer demographic through the use of….empathy! It is not enough to know their age, job title, and marital status. No, you need to dig deeper. You need to pull at their heartstrings, because no one buys based purely on facts alone. What does your customer do on Sunday and Monday mornings? This insight is valuable and over 90% of businesses don’t take this extra step to truly get to know their customer’s pain. Key Takeaways: [0:45] It’s Vicky’s birthday tom...
2018-03-3032 min
Notes in the MarginWho Are You?Vicky lists a couple of objections she commonly hears among business owners who are afraid to showcase their personality in their business. Are you worried that you might come off as unprofessional or too forward-facing in the business? Vicky offers suggestions on how to overcome that and bring your full, fantastic, self to work, and shine. Key Takeaways: [3:55] There is one thing that truly makes you different in your industry. [5:25] It’s ‘unprofessional’ to bring your personality into marketing. Okay, so what’s ‘professional’? [9:00] How can you bring personality into a business...
2018-03-0226 min
Notes in the Margin5 Ways Your Faulty Thinking Is Nobbling YouVicky and Joe discuss five ways your faulty thinking is completely sabotaging you on this week’s show. We all have negative thoughts from time to time, but if you’re using it as a crutch and playing the victim all the time, well, why would you want to be so helpless in your own life? Vicky shares smart ways you can get out of this thinking and own your own life! Key Takeaways: [3:15] What will happen today will amaze you. [6:20] Why would you want to live your life as a victim? [7...
2018-02-0931 min
Notes in the Margins My Cunning Plan Cunning Enough?On last week’s podcast, Vicky discussed how you can get your goals done and stop slacking off. Well, taking her own advice, she implemented what she said she would do, and she’s very happy with her progress so far. She’s also added in 15 minute buffers between tasks so that she can take small breaks throughout the day. She has found that by doing this, her day has become so much more enjoyable and stress-free! Key Takeaways: [2:30] Vicky has some amazing news to share! [3:55] On a side note, Vicky accident...
2018-01-1226 min
Notes in the MarginA Punched-in-the-Face-Proof PlanWelcome to 2018 everyone! On this week’s show, Vicky and Joe discuss their plans for the new year and why some people constantly struggle with achieving their big plans year over year. Vicky highly recommends you read the 12 Week Year by Brian Moran and Michael Lennington to help you get a more realistic timeframe on each of your goals. Break those big tasks into smaller time periods so that you don’t slack off! Key Takeaways: [1:00] Happy 2018! [4:40] What are Vicky’s and Joe’s plans for the new year? [6:05] Why do som...
2018-01-0529 minNotes in the MarginEP007: The Awesome Power of Email MarketingOn this episode of the Business for Superheroes Podcast, Vicky Fraser is joined by her husband Joe to talk about Email Marketing, which is one of Vicky’s favourite topics. She believes everybody ought to be using email marketing – Why? Because it’s awesome, and it’s an inexpensive marketing strategy that yields high returns.
Key Takeaways:
[2:43] Email marketing – tales of success!
[5:13] What kind of success does Vicky have with email marketing?
[8:19] There are many pervasive myths about email marketing.
[8:46] Myth #1: Email marketing doesn’t work anymore.
[10:59...
2016-01-2925 minNotes in the MarginEP002: Discounts can kill your business with Vicky and Joe FraserVicky Fraser is joined by her husband Joe to discuss why discounts can be dangerous and damage your business. Instead of offering discounts, consider giving special offers and adding value to your product or service. Also, start thinking about how you can up your prices.
Key Points:
[1:20] Vicky shares some uncomfortable truths
[2:20] Couple of things about price
[3:32] People rarely buy on price
[7:00] Price cuts are always a self-inflicted wound
[8:30] Discounting is not always wrong
[9:18] Most small businesses cannot afford to join discount wars...
2015-12-1121 minNotes in the Margin001: Marketing is about Finding out what People’s Problems are and Solving ThemWelcome to the first Business for Superheroes Podcast. Vicky Fraser is joined by her husband Joe Fraser today. Going back to the beginning of her business after Vicky quit her job, she found herself feeling stressed about being “totally unemployable”. She was lucky to receive an offer to do some freelance work, but her method of getting new customers was to hope someone turned up or to hope that she got a recommendation. This strategy turned out to be very stressful for her. She was doing really hard work for very little in return, and it was swapping time for...
2015-12-0222 min