Shows
WOW HappensHow To Stand Out In The Age of AIIn today’s episode, we discuss if YouTube’s new AI “Ask” button kills watch time, and how creators can actually survive (and thrive) in a sea of AI-generated content by optimizing for the AI.WOW WOW WOWs=======================Supernotes: https://supernotes.appCotypist: https://cotypist.appEpisode Chapters=======================00:00 Intro00:54 The YouTube “Ask” Button08:53 Main Topic: Standing Out in the Age of AI11:08 Moving From Information Delivery to Experience Creation13:09 Strategy 1: “Make It Human” (The Mark Rober E...
2026-01-3032 min
WOW HappensBurnout & Retirement: The Harsh Reality of YouTubeIn today’s episode, we discuss the new A/B testing for thumbnails, why aging with your audience is difficult, and the ultimate YouTube exit strategy: retirement or scaling out?WOW WOW WOWs=======================Mimestream: https://mimestream.comDazz Cam: https://apps.apple.com/us/app/dazz-cam-vintage-camera/id1422471180Episode Chapters=======================00:00 Intro01:49 A/B Testing On YouTube, How Does It Work?06:14 Main Topic: YouTube Exit Strategies08:00 The Reality of Retirement Funding for Creators09:11 Th...
2026-01-2331 min
WOW HappensAre Podcasts The New Late Night Shows?Late night TV is dying, YouTube just bought the Oscars, and podcasts are becoming the new gatekeepers of Hollywood. We dive into why audiences now prefer three-hour deep dives over five-minute celebrity soundbites and what this means for the future of entertainment.WOW WOW WOWs=======================ForkLift 4: https://binarynights.comDB Navigator: https://www.bahn.de/service/mobile/db-navigatorEpisode Chapters=======================00:00 - Intro02:24 - Todays Topics02:46 - News: The Oscars Move to YouTube05:18 - Is the License Worth $100...
2026-01-1641 min
WOW HappensThe New Rules of Marketing: How A24 & McDonald's went ViralFrom A24’s fake leaked calls to McDonald’s Stromberg comedy mini-series, we explore how creator marketing is rewriting the rules of advertising by using the “native language” of the internet.Episode Chapters=======================00:00 Intro01:06 Today’s Topics01:19 What is YouTube Hype?05:28 Creator Marketing: Marty Supreme (A24)07:44 Stromberg x McDonald’s Collaboration10:58 Native Language: From TV Talk Shows to Podcasts14:16 Strategy: Own Channel vs. Established Channels17:15 The 4-7-11 Content Formula18:22 The Rise of Branded Documentaries (Deutsche Bahn, MrBeast)...
2026-01-0929 min
WOW HappensOur 2026 Bingo: iPhone Fold, AI Movies & Tim Cook Leaving AppleWelcome to the future! 🔮 Today we predict the biggest shifts in tech and video production for 2026. From the release of the iPhone Fold and the first fully AI-generated blockbuster, to the controversial death of the “Junior Editor” role — we cover it all.Will Tim Cook step down? Will the EU mandate “Real Person” labels? Tune in to see what’s on our bingo card for the year ahead!Episode Chapters=======================00:00 Intro01:36 YouTube Launches an AI Video Section03:08 The First Major “AI Panic” & EU Regulations05:26 The First Fully AI-Gene...
2026-01-0218 min
WOW HappensThe 2025 Recap: TikTok Bans, Beast Games & The Sony A7VIn the final episode of 2025 we break down a wild year—from the US TikTok ban and YouTube turning 20, to the release of DaVinci Resolve 20 and the long awaited Sony A7V.Episode Chapters=======================00:00 Intro01:54 January: Beast Games & The US TikTok Ban03:19 February: Victor Joins EVERYWOW04:49 March: 720k+ Views and Counting05:54 April: YouTube Turns 20 & Joining The Membership Bootcamp09:39 May: DaVinci Resolve 20 & AI Features10:50 June: Concerts & AirPods Pro as Hearing Protection13:13 The “Delete” Disaster: Losing a Video14:13 July: Waymo...
2025-12-2624 min
WOW HappensHow Will The Future Of Videos Look Like? AR? VR? XR? ?R?Today we talk about the future of videos, what they look like and feel like, and if YouTube will be able to remain as the dominant video platform on the internet.Thanks for listening and watching!WOW WOW WOW!=======================https://antinote.iohttps://www.monologue.toEpisode Chapters=======================00:00 Intro01:47 Is F1 Going To Win An Oscar?05:26 What Happens If YouTube Disappears?07:54 The “Moats” of YouTube (Why It’s Hard to Beat)10:52 Why VR and Vision Pro Ar...
2025-12-1939 min
WOW HappensWhy You Should Focus On Quantity First When Making VideosWelcome back! 🙂In today’s episode, we start with a confused but enthusiastic discussion about Vince Gilligan’s upcoming show (and why we can’t agree on movies). We then tackle the new YouTube TV app redesign (again). And we also share a life-changing discovery about the Apple TV remote.Then, we dive into our main topic: Quality vs. Quantity. Is the old advice of “just post more” still valid in the age of AI? We discuss why you need quantity to achieve quality, using the “Crazy Eights” method as an example. We also break down the strategy...
2025-12-1227 min
WOW HappensAre All Channels Equal? The Hidden Tiers Of YouTubeWelcome back! 🙂In today’s episode, we start by venting a little bit about YouTube’s AI translation and auto-dubbing features. We discuss why hearing a robotic voice on your favorite channel is jarring, and why the automatic translation of video titles is actually confusing for multi-lingual audiences.Then, we dive into our main topic: The hidden hierarchy of YouTube channels. Spoiler: Not all channels are created equal. We break down the technical differences we’ve found—from thumbnail file size limits to transcoding speeds—and discuss the “mythical” features reserved only for the top 1% of creators.
2025-12-0529 min
WOW HappensShould YouTube Replace Broadcast TV?Welcome back! 🙂In today’s episode, we dive into YouTube’s takeover of the TV screen. Is it the new broadcast TV? We discuss how the platform is shifting towards “seasons” and “episodes,” and if creators like Mr. Beast actually benefit from moving to traditional streaming services like Amazon Prime.And finally, we wrap up with some browser talk, is Safari back?Thanks for watching and listening! ❤️WOW WOW WOW!=======================StopTheMadness Pro: https://underpassapp.com/StopTheMadness/Microsoft Edge: https://www.microsoft.com/en-us/edge/download?form=MA13FJE...
2025-11-2832 min
WOW HappensPacing in Videos: Is Faster Actually Better? (The FOMO Trap)Welcome back! 🙂In today’s episode, we talk about the long-overdue update to the YouTube thumbnail size, the ever-present underestimation of production efforts, and finally our main topic: pacing in videos. Are faster cuts better? Is there really a shortage of attention span, and how should you tackle this in general?WOW WOW WOW!=======================3D Printer in our office: https://bambulab.com/Infuse Media Player: https://firecore.com/infuseEpisode Chapters=======================0:00 The Japanese Toilets Store Next Door1:17 Today...
2025-11-2129 min
WOW HappensScaling YouTube: Build or Sell to Private Equity?Welcome back! On today’s episode we talk about private equity on YouTube, it’s implications on the creator economy, and what or even if there are alternative, have a watch or listen and let us know your thoughts on the topic! 🙂And as always, thanks for watching and listening! ❤️WOW WOW WOW!=======================Cyberduck: https://cyberduck.ioEpisode Chapters=======================0:00 One Battle After Another Movie Review 🍿0:58 Todays Topics!1:28 Victor’s Home Recording Struggles4:10 What is Private Equit...
2025-11-1429 min
WOW HappensThe Attention Budget: How Often Should You Really Post On YouTube?Welcome to the first episode of WOW Happens! ❤️On today’s episode, we dive straight into the ever-changing landscape of AI videos while we explore Steffi’s recent obsession with generating burger-flipping monkey videos on OpenAI’s new Sora app. As well as talking about YouTube’s recent copyright claim issues, before diving deep into our main topic: How often you really should publish on YouTube, and can it be too much?WOW WOW WOW!=======================CraftDocs: https://www.craft.doEpisode Chapters=======================0:00 Intro...
2025-11-0730 min