Shows
OWN YOUR BRAND SHOW with Victoria OdekomayaOver 50% of Entrepreneurs Don’t Pay Themselves. Are You One of Them? | Epi 77Send us a textIn this episode of The Own Your Brand Show, we sit down with financial advisor and business owner Shawnda Sparks to talk about a money truth too many entrepreneurs avoid. More than 50 percent of business owners are not paying themselves a consistent income. That decision impacts everything from day to day cash flow to long term retirement planning. Shawnda breaks down why so many women entrepreneurs underpay themselves, how to reverse engineer pricing so your business can actually support your life, and what options exist beyond the traditional 401k. We also...
2025-12-2925 minOWN YOUR BRAND SHOW with Victoria OdekomayaShe Tried to Eliminate Who She Was. Then She Built a Million Dollar Business | Epi 76Send us a textWhat if success didn’t require you to change who you are—but to fully own it?In this episode, Andrea Dodson, co-owner of Redwood Automotive, shares how embracing her personality helped her build a multi-million-dollar business rooted in trust, relationships, and community. You’ll hear how leaning into what once felt like a liability became her greatest advantage in a male-dominated industry.This conversation is for anyone navigating entrepreneurship, leadership, or motherhood while trying to stay grounded and confident. You’ll learn how to build real confidence, integrate work and...
2025-12-221h 07
Conversations for Leaders & TeamsE91. Activating Your Zone Of Genius w/ Victoria OdekomayaSend a textJoin us and explore how mission-driven leaders can show up online without feeling salesy by reframing visibility as service. Lady Boss, Victoria Odekomaya shares practical systems for sustainable content, team collaboration, analytics that matter, and why authentic video beats polish.• reframing self-promotion as service to others• using content to show transformation and build trust• focusing on a clear audience and their language• reducing burnout with lanes, systems and delegation• elevating team voices to reflect the mission• setting goals before analytics and measuring what matters• engaging comments to grow though...
2025-12-1533 minOWN YOUR BRAND SHOW with Victoria OdekomayaHow Leslie Bailey Built Maven Space, Then Shut It Down on Her Own Terms | Epi 75Send us a textThis episode dives into the honest and powerful story of Leslie Bailey, co founder and CEO of Indy Maven and former owner of Maven Space, a women focused community and co working space in Indianapolis. Leslie shares how Indy Maven grew from a simple idea and a newsletter into a real community that carried women through the isolation of the pandemic, and how listening to what women were asking for shaped everything that came next.From launching a physical space to carrying the weight of a fifteen thousand square foot venue...
2025-11-2437 minOWN YOUR BRAND SHOW with Victoria OdekomayaWhen Life Breaks You, Choose to Rise: The Story of LaVreen Hall | Epi 74Send us a textThis episode dives into the powerful story of LaVreen Hall — a mental health coach, author, and retreat leader whose life changed after her heart stopped for eleven seconds. Through chronic illness, a devastating house fire, and the loss of her husband during COVID, LaVreen rebuilt her life around faith, healing, and community. She shares how journaling became her lifeline, how she designed healing retreats that begin with celebration, and how monthly follow-up circles keep transformation going long after the moment passes.For founders, creators, and caregivers, this conversation is a...
2025-11-1731 minOWN YOUR BRAND SHOW with Victoria OdekomayaWhy Content Is the Fastest Way to Build Know-Like-Trust (And Attract Clients Faster) | Epi 73Send us a textAre you showing up online but not seeing results? 👀In this episode, I’m breaking down one of the simplest — but most powerful — frameworks in business: Know. Like. Trust.You’ll learn how to move beyond just being visible to actually being trusted — because visibility alone doesn’t pay the bills. I’ll walk you through:✅ What each stage (Know, Like, Trust) really means✅ Why most entrepreneurs get stuck in the “Like” phase✅ How to use content strategically to speed up the process and convert fasterIf you’ve ever fel...
2025-11-1006 minOWN YOUR BRAND SHOW with Victoria OdekomayaAnne Hathaway's Bold Journey From Small Town To The White House | Ep 72Send us a textIn this episode of The Own Your Brand Show, Victoria Odekomaya sits down with political powerhouse and leadership mentor Anne Hathaway — a woman who’s done it all, from working in the White House to leading major Indiana political initiatives and training over 700 women in leadership and public service.Anne shares her inspiring journey from a small-town girl with big dreams to a respected strategist and fixer, revealing how she found her voice in male-dominated spaces and turned challenges into opportunities for growth.
2025-10-2719 minOWN YOUR BRAND SHOW with Victoria OdekomayaEvery Room Isn't My Room: Jordan Coleman on Leadership & Healing | Ep 71Send us a textThis episode centers on healing as the foundation of leadership, not a side path. Victoria sits down with Jordan Coleman, founder and CEO of A Seat at the Table, to unpack how trauma-informed leadership programs are helping women of color move from support roles into executive positions. Jordan shares the story behind her eight-week cohort that intertwines professional development with deep mental health work through therapists and grief coaches. They explore how release nights, confidentiality agreements, and intentional reflection lead to real outcomes—like promotions, advanced degrees, and renewed co...
2025-10-2046 minOWN YOUR BRAND SHOW with Victoria OdekomayaBuilding Your Business with Purpose | Epi 70Send us a textEver wonder how companies figure out what to pay their employees? Meet Cassandra, founder and CEO of Total Rewards Solutions, who’s spent over 20 years helping businesses get compensation right. Her journey from administrative assistant to compensation expert to entrepreneur is full of lessons on spotting market gaps and building sustainable businesses. After years in corporate HR, she realized small and mid-sized companies lacked access to the same expertise as big corporations—so she built a solution that changes that.In this episode, Cassandra breaks down her top tips from two deca...
2025-10-1335 minOWN YOUR BRAND SHOW with Victoria OdekomayaFrom Teacher to CEO: How Rebecca Johnson Is Building a $1M Business | Epi 69Send us a textScaling a business is never just about numbers, it’s about keeping your mission at the center while you grow. Every entrepreneur has to figure out how to scale without losing the heart of their mission.In this episode of The Own Your Brand Show, Rebecca Johnson, CEO of Golden Heart Senior Care (Central Indiana & Northwest Ohio), shares how she went from teacher to entrepreneur and is now leading a 37-person team on the path to a $1M business.We cover:-Designing services that meet real needs (so cl...
2025-09-2936 minOWN YOUR BRAND SHOW with Victoria OdekomayaWhy Visibility Fuels Opportunity | Epi 68Send us a textIn this episode, Victoria Odekomaya sits down with powerhouse construction leader Akilah Darden, President of The Darden Group. Akilah shares her incredible journey from breaking into a male-dominated industry to building skyscrapers in Washington DC by age 24, and later moving to Indianapolis to launch her own company. She opens up about the adversity she faced — from sexism and racism to the pressures of being a Black woman in leadership — and how she turned challenges into opportunities that created jobs, empowered subcontractors, and built community impact projects like the Cook Medical facility and a...
2025-09-2251 minOWN YOUR BRAND SHOW with Victoria OdekomayaFrom Shame to Success: A Financial Freedom Story | Epi 67Send us a textIn this inspiring episode, we sit down with Jennifer Williams, founder of All In One Tax Services and nonprofit leader of Zetta Nicole' Girls, to talk about taxes, financial freedom, and the power of community. She opens up about her own credit repair journey—going from a 530 credit score to 815 and buying her home in the process.We also dive into the importance of not being ashamed of financial setbacks, why credit repair is possible for anyone, and how her nonprofit is empowering young women in Indiana and beyond. Whether you’re l...
2025-09-1535 minOWN YOUR BRAND SHOW with Victoria OdekomayaTransforming Pain Into Purpose: Tamise Cross on Building P30 | Epi 66Send us a textThis powerful Behind the Brand episode of The Own Your Brand Show features Tamise Cross, co-founder and executive director of P30, a coworking and community hub transforming Indianapolis’ Far East Side.Tamise opens up about her journey from anger, rebellion, and even a suicide attempt, to hearing God’s voice and embracing her Kingdom Mindset. With raw honesty, she shares how faith and vision led her to create P30 — a space designed not just for entrepreneurs, but for families, youth, and community restoration.If you’ve ever felt unqualified, stuck, o...
2025-09-0845 minOWN YOUR BRAND SHOW with Victoria OdekomayaShe Built a Firm to Catch What Corporate Dropped | Epi 65Send us a textWhat does it really take to break free from the safety net of corporate America and build a business that serves with both structure and soul? In this episode, we sit down with Les Marie, founder of The Les Marie Firm, whose journey from corporate operations to championing minority entrepreneurs is as raw as it is revolutionary. With 15+ years in corporate under her belt, Les Marie shares why so many minority-owned businesses don’t fail from lack of hustle, they fail from lack of infrastructure, resources, and support. From battling burnout and...
2025-09-0137 minOWN YOUR BRAND SHOW with Victoria OdekomayaThe Right Time To Get Serious About Money | Epi 64Send us a textEver wonder how entrepreneurs really fund their visions? In this candid conversation, Ashley Bridges pulls back the curtain on business financing, blending her decade of experience in the financial sector with her current work at Intend Indiana. She explains how traditional banks often overlook entrepreneurs that Community Development Financial Institutions (CDFIs) are built to serve, offering flexible, relationship-based lending. Her perspective is refreshingly practical—challenging the stigma around loans and reframing them as smart investments in growth rather than burdens. Ashley also underscores the essentials of financial literacy: separating business and personal accounts, tr...
2025-08-2536 min
Live in Divine HarmonyLearn How Your Purpose Expands Along Your Journey | Featuring Victoria OdekomayaYour why and your purpose is what drives your business! And your business makes an impact daily. In this new series, Karmen talks with leaders and discovering how they're making an impact and intentionally living their purpose each day! Meet Victoria Odekomaya Founder & CEO LiMStudios Victoria Odekomaya is a Nigerian American creative director, marketing strategist, award-winning photographer, and founder of LiMStudios — a creative agency and content studio helping entrepreneurs build profitable brands through bold visibility, compelling storytelling and content that converts. In this week's episode on the Live...
2025-08-1128 minOWN YOUR BRAND SHOW with Victoria OdekomayaThe Immigrant Story No One Talks About | Epi 63Send us a textMo Balogun’s journey from Nigeria to the U.S. is one of faith, hustle, heartbreak, and resilience. In this Behind the Brand episode, Mo shares how she built her business from scratch, left a corporate job after a divine nudge, and overcame the emotional toll of starting over with two kids in a new country — all while clinging to her faith. This raw, unfiltered conversation covers entrepreneurship, immigration, motherhood, and navigating purpose when life doesn’t go as planned. If you’ve ever doubted your next step or wondered if your story still ma...
2025-08-111h 02OWN YOUR BRAND SHOW with Victoria OdekomayaFrom Losing Her Voice to Leading the Nation: Thresette Brigg’s Story | Epi 62Send us a textEver felt like your purpose and your career were at war with each other? In this powerful episode of the Own Your Brand Show, host Victoria Odekomaya sits down with Thresette Briggs—founder of Performance 3 and National Board Chair-Elect for NAWBO—to talk about faith, resilience, and what it really takes to build a purpose-driven business.Thresette shares how losing her physical voice nearly cost her everything—and how that moment became the spark that launched a thriving leadership development firm. From the realities of burnout to redefining what “success” truly means, thi...
2025-07-1650 minOWN YOUR BRAND SHOW with Victoria OdekomayaContent Strategy in the AI Age | Epi 61Send us a textThe content creation landscape is shifting dramatically, with AI tools generating more content than ever while major platforms expand their offerings. This shifts the fundamental question for business owners from "should I create content?" to "how can my content stand out in an increasingly crowded digital world?"In this special episode of Own Your Brand Show, I'm joined by my son Trevor for a cross-generational conversation about content strategy in 2025. Trevor brings fresh Gen Alpha insights as we explore how content creators must adapt to an environment where everyone—including artificial in...
2025-06-3023 minOWN YOUR BRAND SHOW with Victoria OdekomayaBeyond the Paycheck: Choosing Purpose Over Familiarity | Epi 60Send us a textFrom Burnout to Burgundy Red: India Brown’s Bold Leap from Corporate to CEOWhat happens when the corporate ladder you’re climbing no longer leads to fulfillment?For India Brown—CEO of PMPHASE Consulting Firm—the answer came after 13 years in healthcare IT. Despite promotions, raises, and external validation, something vital was missing. “That’s the moment I chose fulfillment over familiarity,” she shares in this candid and inspiring conversation about redefining success through entrepreneurship.But the leap wasn’t easy.Armed with an MBA and...
2025-06-231h 01OWN YOUR BRAND SHOW with Victoria OdekomayaHealing Takes a Village: Trauma, Recovery & Courage | Epi 59Send us a textIn this deeply moving Behind the Brand episode, Victoria sits down with Audrey Weiger, CEO of Grace Horizon—an anti-trafficking nonprofit serving women and families recovering from violence and exploitation. Audrey shares the real stories behind the healing journey: what trauma looks like, why it’s often hidden in plain sight, and how workplaces and communities can respond with empathy and accountability.You’ll learn:Why many survivors don’t realize they’ve been traffickedWhat it really means to offer trauma-informed careHow Grace Horizon has helped over 100 women and families rebuild fr...
2025-06-0238 minOWN YOUR BRAND SHOW with Victoria OdekomayaSaving Our Girls: How SheRose Is Teaching Confidence, Car Repair, and Life Skills to Black Girls in Indianapolis | Epi 58Send us a textNothing transforms a young girl's worldview quite like experiencing something she never thought possible. This transformative power of first experiences lies at the heart of SheRose Inc., the Indianapolis-based nonprofit founded by Ieshia Webster-Harris after a pivotal classroom moment when a student declared she didn't need job skills because she planned to "marry a rich NBA player."For over a decade, SheRose has been quietly revolutionizing how girls K-12 see themselves and their potential through unconventional programming that deliberately challenges gender stereotypes. Their flagship "SheRocanics" program puts girls under the hood...
2025-05-2635 minOWN YOUR BRAND SHOW with Victoria OdekomayaFeel to Heal: Jennifer Chapman on Self-Awareness, Grief, and Taking Back Your Power | Epi 57Send us a textWhat happens when your body forces you to slow down before you give yourself permission to? At just 34 years old, Jennifer Chapman had a stroke—and in that moment, everything changed.In this raw, healing-filled episode, Victoria sits down with Jennifer—executive coach, speaker, and founder of Just Commit Coaching—to unpack what it means to actually do the inner work. From overcoming hustle culture to healing childhood grief, Jennifer takes us on a journey of self-awareness, emotional release, and reclaiming your voice.We talk about:The mo...
2025-05-1940 minOWN YOUR BRAND SHOW with Victoria OdekomayaGen X Women Are Sick of This Sh*t: The Origin Story | Epi 56Send us a text"The world is a rough place. There are a lot of very sad, desperate people out there." These aren't just words—they're the reality that drove two friends to create something extraordinary when they established their Facebook group "Gen X Women Are Sick of this Shit."What began as a mother's frustrated response to her daughter's complaints about "work-life balance" at a part-time barista job unexpectedly snowballed into a thriving community of over 450,000 women worldwide. The group's name speaks volumes, resonating with women who found themselves sandwiched between caring for aging pa...
2025-05-1235 minOWN YOUR BRAND SHOW with Victoria OdekomayaBuild Your Village: The Power of Intentional Community in Business | Epi 55Send us a text In this episode, we sit down with Jamyce, President of NAWBO Indianapolis and CEO of Whatever It Takes Consulting, to discuss how building an intentional village is key to sustainable business growth. From mission alignment to authentic relationships, Jamyce shares wisdom every woman entrepreneur needs to hear. 📺 WATCH ON YOUTUBE ABOUT Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing.
2025-05-051h 27OWN YOUR BRAND SHOW with Victoria OdekomayaHow to Master the Art of Work-Life Balance - Your Blueprint for a Healthy and Happy Life | Epi 54Send us a textImagine trying to maintain a balance between career, family, and personal health, only to find yourself overwhelmed and stressed. Erica Tomasik knows this struggle all too well and joins us to share her journey from chaos to clarity, offering invaluable insights for anyone caught in the whirlwind of modern life. Erica's story reveals the hidden toll stress can take on both emotional and physical health, emphasizing the critical need to listen to our bodies and embrace a holistic approach to healing.Our engaging conversation uncovers the science behind stress and its...
2024-12-1634 minOWN YOUR BRAND SHOW with Victoria OdekomayaThe Secret to Grant Writing Success with a Cultural Twist | Epi 53Send us a textExperience the incredible journey of Anastasia Oguntade, a dynamic entrepreneur and grant writer, who joins us to share her unique insights into grant writing, entrepreneurship, culture, and faith. Anastasia's story is a blend of embracing cultural nuances, from learning Yoruba to savoring the rich flavors of Nigerian cuisine, and her entrepreneurial drive. This episode offers a treasure trove of wisdom for aspiring entrepreneurs, especially those navigating the intricacies of grant writing and funding.Dive into the world of grant writing with Anastasia as she reveals the essential strategies for securing funding...
2024-12-0945 min