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Showing episodes and shows of
Vincenzo Landino
Shows
The VF1 Show with VF & Vincenzo
Vincenzo Landino Joins Us to Talk About the Business and Marketing of Formula One
Marketing and business aficionado (and Ferrari fan) Vincenzo Landino is on the show to talk about everything from the marketing and growth controversy in Formula One right now, as well as what he thinks Formula One should do to maintain that upward trajectory, while remaining fan-friendly.
2022-11-02
1h 22
The Vincenzo Landino Show
How Southwest, Experian, SAP & Atmel use Live Video
Are you wondering if your business should invest time and money into Periscope? Need help telling a story in this new medium? The secret sauce is in the instant, live connections. Join Vincenzo Landino with business leaders from SAP, Experian and Atmel as they reveal how global businesses are harnessing the power of Periscope through storytelling and disruption. You’ll walk away with real case studies and actionable tips on how to implement a live streaming strategy for your brand while sharing your brand story using Periscope to engage your community in real-time. By Vincenzo Landino (@vincenzolandino) with Michael Delgado (@mik...
2018-11-26
39 min
The Vincenzo Landino Show
How Southwest, Experian, SAP & Atmel use Live Video
Are you wondering if your business should invest time and money into Periscope? Need help telling a story in this new medium? The secret sauce is in the instant, live connections. Join Vincenzo Landino with business leaders from SAP, Experian and Atmel as they reveal how global businesses are harnessing the power of Periscope through storytelling and disruption. You’ll walk away with real case studies and actionable tips on how to implement a live streaming strategy for your brand while sharing your brand story using Periscope to engage your community in real-time. By Vincenzo Landino (@vincenzolandino) with Michael Delgado (@mik...
2018-11-26
39 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
169: Millennial in an Enterprise Corporation with SAP's Ryan Sonnenberg
On today's show, we talk to Ryan Sonnenberg, Digital Marketer for SAP North America, and also a millennial. We talk to Ryan about how he is making the unconventional happen at such a giant enterprise multi-national corporation. Some of his answers may sound incredibly simple to implement, but the bottom line is that you have to get out there and do it to get the attention of the managers and bosses above you. Mentioned in this episode: William Ury TED Talk: The walk from "no" to "yes" Growth Matters Network "Life At" collaborative project be...
2017-07-01
25 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
168: Amazon's Final Mile Woes, Solved?
Amazon.com Inc. will acquire Whole Foods Market Inc. for $13.7 billion, a bombshell of a deal that catapults the e-commerce giant into hundreds of physical stores and fulfills a long-held goal of selling more groceries. Amazon agreed to pay $42 a share in cash for the organic-food chain, including debt, a roughly 27 percent premium to the stock price at Thursday’s close. John Mackey, Whole Foods’ outspoken co-founder, will continue to run the business -- a victory after a fight with activist investor Jana Partners that threatened to drive him from power. The deal sends shockwaves across...
2017-06-16
12 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
167: Are Brands Allowed an Opinion?
Are brands allowed an opinion in the modern media landscape? In the news recently, Under Armour CEO has been in the crosshairs over his comments that alluded to President Trump being "good for business." However, did the media tell the entire story? And more to the point, are brands allowed to have an opinion, or must they be responsible to their shareholders in a way that creates no waves? Joining hosts Robert Hix and Vincenzo Landino are Savannah Peterson with Savvy Millennial and Antigone Peyton at Cloudigy Law. About Savannah Peterson ...
2017-02-22
1h 09
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
166: Brands and the PewDiePie Dilemma
PewDiePie has been in the news as of late for insensitive videos he created off the backs of a partnership with Disney and as part of the Google Preferred Advertiser Program. With both brands dropping him, many have asked: "how can brands be safe from influencers?" In this riveting discussion Rob Hix and Vincenzo Landino are joined by Roberto Blake and Chris Brogan as they discuss this with a live audience. Articles of reference: Washington Post Forbes Chris Brogan About Chris Brogan Chris Brog...
2017-02-20
1h 09
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
164: LinkedIn, Facebook and the Future of Live Video
Brian Fanzo joins Vincenzo Landino on the Brand Boost Podcast to talk about LinkedIn's new changes, Facebook's LIVE updates and the future of live video. About Brian Fanzo Brian is a leading voice of the millennial generation in digital media. He has 10+ years experience managing, deploying and training enterprises and small businesses on cyber security, community management, collaboration, digital marketing, video conferencing and social business. As a technology and social media strategist, Brian’s presented at numerous technology conferences, as well as quarterly presentations for the Federal Government Joint Chiefs of Staff and on-site in Iraq an...
2017-01-25
41 min
The Vincenzo Landino Show
164: LinkedIn, Facebook and the Future of Live Video
Brian Fanzo joins Vincenzo Landino on the Brand Boost Podcast to talk about LinkedIn's new changes, Facebook's LIVE updates and the future of live video. About Brian Fanzo Brian is a leading voice of the millennial generation in digital media. He has 10+ years experience managing, deploying and training enterprises and small businesses on cyber security, community management, collaboration, digital marketing, video conferencing and social business. As a technology and social media strategist, Brian’s presented at numerous technology conferences, as well as quarterly presentations for the Federal Government Joint Chiefs of Staff and on-site in Iraq an...
2017-01-25
41 min
The Vincenzo Landino Show
164: LinkedIn, Facebook and the Future of Live Video
Brian Fanzo joins Vincenzo Landino on the Brand Boost Podcast to talk about LinkedIn's new changes, Facebook's LIVE updates and the future of live video. About Brian Fanzo Brian is a leading voice of the millennial generation in digital media. He has 10+ years experience managing, deploying and training enterprises and small businesses on cyber security, community management, collaboration, digital marketing, video conferencing and social business. As a technology and social media strategist, Brian’s presented at numerous technology conferences, as well as quarterly presentations for the Federal Government Joint Chiefs of Staff and on-site in Iraq and Af...
2017-01-25
41 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
162: Platforms That Drive Consumer Decisions
We all know the players: YouTube Facebook Twitter Instagram Snapchat Even though we may know them, do we realize how much the influence our buying decisions? More so, which platforms are driving the most buying decisions? Join Rob Hix and Vincenzo Landino as they discuss this with a live audience. About Rob Hix Lifetime small business owner with a passion for live video production, commercial audiovisual systems, and broadcasting. I’m an employer, employee, executive and janitor all wrapped into one amazing career. Innovation and outside-of-the-box solutions are my “sweet spot”. I live...
2017-01-10
1h 02
The Vincenzo Landino Show
162: Platforms That Drive Consumer Decisions
We all know the players: YouTube Facebook Twitter Instagram Snapchat Even though we may know them, do we realize how much the influence our buying decisions? More so, which platforms are driving the most buying decisions? Join Rob Hix and Vincenzo Landino as they discuss this with a live audience. About Rob Hix Lifetime small business owner with a passion for live video production, commercial audiovisual systems, and broadcasting. I’m an employer, employee, executive and janitor all wrapped into one amazing career. Innovation and outside-of-the-box solutions are my “sweet spot”. I live...
2017-01-10
1h 02
The Vincenzo Landino Show
162: Platforms That Drive Consumer Decisions
We all know the players: YouTube Facebook Twitter Instagram Snapchat Even though we may know them, do we realize how much the influence our buying decisions? More so, which platforms are driving the most buying decisions? Join Rob Hix and Vincenzo Landino as they discuss this with a live audience. About Rob Hix Lifetime small business owner with a passion for live video production, commercial audiovisual systems, and broadcasting. I’m an employer, employee, executive and janitor all wrapped into one amazing career. Innovation and outside-of-the-box solutions are my “sweet spot”. I live...
2017-01-10
1h 02
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
161: The Perishability of Live Video Broadcasts
In the world of ephemeral content, brands must know how to succeed with broadcasts that may not have a long shelf life after its original stream. About Rob Hix Lifetime small business owner with a passion for live video production, commercial audiovisual systems, and broadcasting. I’m an employer, employee, executive and janitor all wrapped into one amazing career. Innovation and outside-of-the-box solutions are my “sweet spot”. I live my life in my own self-interest, to the benefit of my employees and clients. I work best with those who place a premium on their l...
2016-12-30
55 min
The Vincenzo Landino Show
161: The Perishability of Live Video Broadcasts
In the world of ephemeral content, brands must know how to succeed with broadcasts that may not have a long shelf life after its original stream. About Rob Hix Lifetime small business owner with a passion for live video production, commercial audiovisual systems, and broadcasting. I’m an employer, employee, executive and janitor all wrapped into one amazing career. Innovation and outside-of-the-box solutions are my “sweet spot”. I live my life in my own self-interest, to the benefit of my employees and clients. I work best with those who place a premium on their l...
2016-12-30
55 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
[RE-RELEASE]: How IBM Embraces Employee Advocacy Through Live Streaming
“Employee advocacy” is a term used to describe the exposure that employees generate for brands using their own online assets. While social media is often the main medium for employee advocacy, these “online assets” include email, chat, forums, discussion boards and more. IBM is one brand ahead of the curve in the employee advocacy, even going so far as using live streaming and influencers, like today’s guest, Brian Fanzo, to add a new dimension to the brand. Listen in as Brian talks about how a major brand is realizing amazing results with this new media and how your brand can embrace the ...
2016-11-16
31 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
14: Spooky Campaign Stories with JR Watkins
Ever see a really cool campaign on social media and wonder how the brand came up with that idea? We decided to go beyond the campaign and talk to JR Watkins agency of record, Mithun Agency, to find out how they leveraged a great hashtag and told amazing stories with the brands' patriarch. Listen to Libby Benda as she walks us through steps that are necessary to make a campaign successful. Andiamo! Key Takeaways Don't skimp on paid media. In order to ensure you are reaching your target audience, understand you must spend some money on ads. Utilize influe...
2016-10-30
19 min
The Vincenzo Landino Show
147: Can Pokemon Go Change the World?
Any 90’s kid knows this game from getting either Red, Yellow or Blue game cartridge for their Gameboy. Or maybe you played the card game and winning the epic Mewtwo in a battle with your friends at recess was your jam. Either way, Pokèmon was a game that everyone would play and talk about. Fast forward nearly over 25 years to 2016. Pokèmon Go is the new rage with an added twist. Rather than move your thumbs to guide a digital character across the map, you now have to physically move around to catch ’em all. Yo...
2016-07-13
34 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
147: Can Pokemon Go Change the World?
Any 90’s kid knows this game from getting either Red, Yellow or Blue game cartridge for their Gameboy. Or maybe you played the card game and winning the epic Mewtwo in a battle with your friends at recess was your jam. Either way, Pokèmon was a game that everyone would play and talk about. Fast forward nearly over 25 years to 2016. Pokèmon Go is the new rage with an added twist. Rather than move your thumbs to guide a digital character across the map, you now have to physically move around to catch ’em all. Yo...
2016-07-13
34 min
The Vincenzo Landino Show
147: Can Pokemon Go Change the World?
Any 90’s kid knows this game from getting either Red, Yellow or Blue game cartridge for their Gameboy. Or maybe you played the card game and winning the epic Mewtwo in a battle with your friends at recess was your jam. Either way, Pokèmon was a game that everyone would play and talk about. Fast forward nearly over 25 years to 2016. Pokèmon Go is the new rage with an added twist. Rather than move your thumbs to guide a digital character across the map, you now have to physically move around to catch ’em all. Yo...
2016-07-13
34 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
141: How Southwest, Experian, SAP & Atmel use Live Video
Are you wondering if your business should invest time and money into Periscope? Need help telling a story in this new medium? The secret sauce is in the instant, live connections. Join Vincenzo Landino with business leaders from SAP, Experian and Atmel as they reveal how global businesses are harnessing the power of Periscope through storytelling and disruption. You’ll walk away with real case studies and actionable tips on how to implement a live streaming strategy for your brand while sharing your brand story using Periscope to engage your community in real-time. By Vincenzo Landino (@vincenzolandino) wit...
2016-06-07
39 min
The Vincenzo Landino Show
111: Mastermind Recap with SavvySexySocial
Today founder and Creative Director of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino talks to the amazingly talented, Amy Schmittauer. What is Savvy Sexy Social? The mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world. By sharing desired content of your target market and becoming the go-to resource for customer, you’ll discover how to build brand advocacy and engaging relationships introduced and nurtured by social media in turn building your business. I’ve always loved the process of finding the perfe...
2016-04-01
13 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
111: Mastermind Recap with SavvySexySocial
Today founder and Creative Director of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino talks to the amazingly talented, Amy Schmittauer. What is Savvy Sexy Social? The mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world. By sharing desired content of your target market and becoming the go-to resource for customer, you’ll discover how to build brand advocacy and engaging relationships introduced and nurtured by social media in turn building your business. I’ve always loved the process of finding the perfe...
2016-04-01
13 min
The Vincenzo Landino Show
111: Mastermind Recap with SavvySexySocial
Today founder and Creative Director of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino talks to the amazingly talented, Amy Schmittauer. What is Savvy Sexy Social? The mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world. By sharing desired content of your target market and becoming the go-to resource for customer, you’ll discover how to build brand advocacy and engaging relationships introduced and nurtured by social media in turn building your business. I’ve always loved the process of findin...
2016-04-01
13 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
109: It's a Snapchat Event! End of March BONUS
This bonus episode for March was recorded on Blab for the Vincenzo Landino Show and featured Amy Schmittauer, Brian Fanzo and friends as we discussed Snapchat and why we've become cuckoo for the little ghost! We talk geofilters, messaging, video, brand marketing, storytelling and more! ~~~ follow me on snapchat - vincenzolandino on http://instagram.com/vincenzo.landinoon https://www.facebook.com/enzomicheleon https://twitter.com/VincenzoLandino About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is t...
2016-03-31
2h 18
The Vincenzo Landino Show
109: It's a Snapchat Event! End of March BONUS
This bonus episode for March was recorded on Blab for the Vincenzo Landino Show and featured Amy Schmittauer, Brian Fanzo and friends as we discussed Snapchat and why we've become cuckoo for the little ghost! We talk geofilters, messaging, video, brand marketing, storytelling and more! ~~~ follow me on snapchat - vincenzolandino on http://instagram.com/vincenzo.landinoon https://www.facebook.com/enzomicheleon https://twitter.com/VincenzoLandino About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is t...
2016-03-31
2h 18
The Vincenzo Landino Show
109: It's a Snapchat Event! End of March BONUS
This bonus episode for March was recorded on Blab for the Vincenzo Landino Show and featured Amy Schmittauer, Brian Fanzo and friends as we discussed Snapchat and why we've become cuckoo for the little ghost! We talk geofilters, messaging, video, brand marketing, storytelling and more! ~~~ follow me on snapchat - vincenzolandino on http://instagram.com/vincenzo.landinoon https://www.facebook.com/enzomicheleon https://twitter.com/VincenzoLandino About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is t...
2016-03-31
2h 18
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
96: Is Complaining Getting You Anywhere?
Today founder and Creative Director of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino hands the reigns over to the amazingly talented, Amy Schmittauer. What is Savvy Sexy Social? The mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world. By sharing desired content of your target market and becoming the go-to resource for customer, you’ll discover how to build brand advocacy and engaging relationships introduced and nurtured by social media in turn building your business. I’ve always loved the process of...
2016-03-22
05 min
The Vincenzo Landino Show
96: Is Complaining Getting You Anywhere?
Today founder and Creative Director of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino hands the reigns over to the amazingly talented, Amy Schmittauer. What is Savvy Sexy Social? The mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world. By sharing desired content of your target market and becoming the go-to resource for customer, you’ll discover how to build brand advocacy and engaging relationships introduced and nurtured by social media in turn building your business. I’ve always loved the...
2016-03-22
05 min
The Vincenzo Landino Show
96: Is Complaining Getting You Anywhere?
Today founder and Creative Director of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino hands the reigns over to the amazingly talented, Amy Schmittauer. What is Savvy Sexy Social? The mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world. By sharing desired content of your target market and becoming the go-to resource for customer, you’ll discover how to build brand advocacy and engaging relationships introduced and nurtured by social media in turn building your business. I’ve always loved the process of...
2016-03-22
05 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
94: Snapchat Killed the YouTube Star
Today founder and Creative Director of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino talks to the amazingly talented, Amy Schmittauer. This weeks' guest host is Amy Schmittauer, aka Savvy Sexy Social and we'll talk about how Snapchat is killing the YouTube star! What is Savvy Sexy Social? The mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world. By sharing desired content of your target market and becoming the go-to resource for customer, you’ll discover how to build brand advocacy and engag...
2016-03-18
25 min
The Vincenzo Landino Show
94: Snapchat Killed the YouTube Star
Today founder and Creative Director of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino talks to the amazingly talented, Amy Schmittauer. This weeks' guest host is Amy Schmittauer, aka Savvy Sexy Social and we'll talk about how Snapchat is killing the YouTube star! What is Savvy Sexy Social? The mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world. By sharing desired content of your target market and becoming the go-to resource for customer, you’ll discover how to build brand adv...
2016-03-18
25 min
The Vincenzo Landino Show
94: Snapchat Killed the YouTube Star
Today founder and Creative Director of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino talks to the amazingly talented, Amy Schmittauer. This weeks' guest host is Amy Schmittauer, aka Savvy Sexy Social and we'll talk about how Snapchat is killing the YouTube star! What is Savvy Sexy Social? The mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world. By sharing desired content of your target market and becoming the go-to resource for customer, you’ll discover how to build brand advocacy and engag...
2016-03-18
25 min
The Vincenzo Landino Show
93: March Madness! Weighing the Instagram Algorithm
Social Media Mashup: Instagram Algorithm Topics Discussed by Jed and Vincenzo: Green Beer March Madness Jed picks North Carolina Vincenzo picks Michigan State Snapchat Instagram Algorithm Andiamo! Who is Jed Record? Jed Record is the CEO and founder of Likeforce, a digital content and training agency which has the unique distinction of hiring college students and training them to manage social media for businesses in their communities. In addition to being a speaker for college audiences around the country about Likeforce and social...
2016-03-17
32 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
93: March Madness! Weighing the Instagram Algorithm
Social Media Mashup: Instagram Algorithm Topics Discussed by Jed and Vincenzo: Green Beer March Madness Jed picks North Carolina Vincenzo picks Michigan State Snapchat Instagram Algorithm Andiamo! Who is Jed Record? Jed Record is the CEO and founder of Likeforce, a digital content and training agency which has the unique distinction of hiring college students and training them to manage social media for businesses in their communities. In addition to being a speaker for college audiences around the country about Likeforce and social media, Jed also speaks on a variety of...
2016-03-17
32 min
The Vincenzo Landino Show
93: March Madness! Weighing the Instagram Algorithm
Social Media Mashup: Instagram Algorithm Topics Discussed by Jed and Vincenzo: Green Beer March Madness Jed picks North Carolina Vincenzo picks Michigan State Snapchat Instagram Algorithm Andiamo! Who is Jed Record? Jed Record is the CEO and founder of Likeforce, a digital content and training agency which has the unique distinction of hiring college students and training them to manage social media for businesses in their communities. In addition to being a speaker for college audiences around the country about Likeforce and social media, Jed also speaks on a variety of...
2016-03-17
32 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
92: Is Technology Making Us Dumb?
After a second faux pax by Nikon, Vincenzo started thinking about technology and if people are becoming brain dead. Who uses their brain anymore? Let's discuss. Andiamo! About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker and live streaming strategist. He has worked with brands such as, Applebee’s, Barilla Pasta, Paul Mitchell Schools, Tinder, DC United, SocialFresh and more! Voice Over provided by Amy Schmittauer (intro) and Rachel Creveling (outro) Enjoy the podcast? Give us a rating or a review on iTunes!
2016-03-16
07 min
The Vincenzo Landino Show
92: Is Technology Making Us Dumb?
After a second faux pax by Nikon, Vincenzo started thinking about technology and if people are becoming brain dead. Who uses their brain anymore? Let's discuss. Andiamo! About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker and live streaming strategist. He has worked with brands such as, Applebee’s, Barilla Pasta, Paul Mitchell Schools, Tinder, DC United, SocialFresh and more! Voice Over provided by Amy Schmittauer (intro) and Rachel Creveling (outro) Enjoy the podcast? Give us a rating or a review on iTunes!
2016-03-16
07 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
90: Savvy Apple Predictions with Forbes 30 Under 30, Savannah Peterson
Savannah Peterson, a Forbes 30 Under 30 in Consumer Tech, joins Vincenzo on the podcast to talk about Apple predictions on what is to come during the spring release and what we should expect to see from the Cupertino giant. Savannah encourages you to say hi on twitter @SavIsSavvy Check out her YouTube channel here Or connect with her on Facebook here It's gonna happen: New 4-inch iPhone The main product unveiling expected at Apple's March 21 event is a new 4-inch iPhone that will replace the current iPhone 5s. It's believed that the handset will boast many of the same...
2016-03-16
19 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
88: Better Product Design with Savannah Peterson
The balance between beauty and functionality is something long searched for in product design. From Fox Sports to 3D Printing, Savannah is hungry for innovation and thrives on bringing new products to the market. She is a passionate need-solver, always looking to raise the bar of form and function and engage new and unique communities. She not only thrives on the strategy and creativity that goes into designing and executing bleeding edge campaigns but cares about people, passion and great product, in that order. Andiamo! The Brand Boost Podcast mission The Brand Boost podcast is the show for brands looking to create the ’start-up sexy...
2016-03-10
38 min
The Vincenzo Landino Show
88: Better Product Design with Savannah Peterson
The balance between beauty and functionality is something long searched for in product design. From Fox Sports to 3D Printing, Savannah is hungry for innovation and thrives on bringing new products to the market. She is a passionate need-solver, always looking to raise the bar of form and function and engage new and unique communities. She not only thrives on the strategy and creativity that goes into designing and executing bleeding edge campaigns but cares about people, passion and great product, in that order. Andiamo! The Brand Boost Podcast mission The Brand Boost podcast is the show for brands looking to create the ’start-up sexy...
2016-03-10
38 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
85: MLB & MLS Live Video and Aroldis Chapman Get's 30
Brand Boost Podcast presents "She’s On First”, hot takes on sports culture, sports tech, sports fan culture, sports marketing and more! Co-hosts Vincenzo Landino and Lauren Creedon provide an in-depth look at topics often bypassed for the more glorious Sportscenter highlights and attention grabbing headlines. This episode of the Brand Boost Podcast is recorded LIVE on blab.im, Friday’s at 10am and includes audience interaction after the recording. In this episode, we talk: Hot Takes Main Event: Shoutouts Other Mentions: Andiamo! About Lauren Creedon: Lauren has worked on the founding team or ground floor of 3 sports startups, studying the intersection...
2016-03-07
32 min
The Vincenzo Landino Show
85: MLB & MLS Live Video and Aroldis Chapman Get's 30
Brand Boost Podcast presents "She’s On First”, hot takes on sports culture, sports tech, sports fan culture, sports marketing and more! Co-hosts Vincenzo Landino and Lauren Creedon provide an in-depth look at topics often bypassed for the more glorious Sportscenter highlights and attention grabbing headlines. This episode of the Brand Boost Podcast is recorded LIVE on blab.im, Friday’s at 10am and includes audience interaction after the recording. In this episode, we talk: Hot Takes Main Event: Shoutouts Other Mentions: Andiamo! About Lauren Creedon: Lauren has worked on the founding team or ground floor of 3 sports startups, studying the intersection...
2016-03-07
32 min
The Vincenzo Landino Show
85: MLB & MLS Live Video and Aroldis Chapman Get's 30
Brand Boost Podcast presents "She’s On First”, hot takes on sports culture, sports tech, sports fan culture, sports marketing and more! Co-hosts Vincenzo Landino and Lauren Creedon provide an in-depth look at topics often bypassed for the more glorious Sportscenter highlights and attention grabbing headlines. This episode of the Brand Boost Podcast is recorded LIVE on blab.im, Friday’s at 10am and includes audience interaction after the recording. In this episode, we talk: Hot Takes Main Event...
2016-03-07
32 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
77: Puma, adidas and Under Armour Believe "Future is Female"
Brand Boost Podcast presents "She’s On First”, hot takes on sports culture, sports tech, sports fan culture, sports marketing and more! Co-hosts Vincenzo Landino and Lauren Creedon provide an in-depth look at topics often bypassed for the more glorious Sportscenter highlights and attention grabbing headlines. This episode of the Brand Boost Podcast is recorded LIVE on blab.im, Friday’s at 10am and includes audience interaction after the recording. In this episode, we talk: Hot Takes Main Event: Puma, adidas and Under Armour put focus on women in sports Adam Silver says WNBA is "behind" Shoutouts Other Mentions: Andiamo! About Lauren Cr...
2016-02-28
31 min
The Vincenzo Landino Show
77: Puma, adidas and Under Armour Believe "Future is Female"
Brand Boost Podcast presents "She’s On First”, hot takes on sports culture, sports tech, sports fan culture, sports marketing and more! Co-hosts Vincenzo Landino and Lauren Creedon provide an in-depth look at topics often bypassed for the more glorious Sportscenter highlights and attention grabbing headlines. This episode of the Brand Boost Podcast is recorded LIVE on blab.im, Friday’s at 10am and includes audience interaction after the recording. In this episode, we talk: Hot Takes Main Event: Puma, adidas and Under Armour put focus on women in sports Adam Silver says WNBA is "behind" Shoutouts Other Mentions: Andiamo! About Lauren Cr...
2016-02-28
31 min
The Vincenzo Landino Show
77: Puma, adidas and Under Armour Believe "Future is Female"
Brand Boost Podcast presents "She’s On First”, hot takes on sports culture, sports tech, sports fan culture, sports marketing and more! Co-hosts Vincenzo Landino and Lauren Creedon provide an in-depth look at topics often bypassed for the more glorious Sportscenter highlights and attention grabbing headlines. This episode of the Brand Boost Podcast is recorded LIVE on blab.im, Friday’s at 10am and includes audience interaction after the recording. In this episode, we talk: Hot Takes Main Event...
2016-02-28
31 min
The Vincenzo Landino Show
69: Ronda on the SI Cover, NASCAR on Snapchat and more!
Brand Boost Podcast presents "She’s On First”, hot takes on sports culture, sports tech, sports fan culture, sports marketing and more! Co-hosts Vincenzo Landino and Lauren Creedon provide an in-depth look at topics often bypassed for the more glorious Sportscenter highlights and attention grabbing headlines. This episode of the Brand Boost Podcast is recorded LIVE on blab.im, Friday’s at 10am and includes audience interaction after the recording. In this episode, we talk: Hot Takes Main Event
2016-02-21
48 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
69: Ronda on the SI Cover, NASCAR on Snapchat and more!
Brand Boost Podcast presents "She’s On First”, hot takes on sports culture, sports tech, sports fan culture, sports marketing and more! Co-hosts Vincenzo Landino and Lauren Creedon provide an in-depth look at topics often bypassed for the more glorious Sportscenter highlights and attention grabbing headlines. This episode of the Brand Boost Podcast is recorded LIVE on blab.im, Friday’s at 10am and includes audience interaction after the recording. In this episode, we talk: Hot Takes Main Event Shoutouts Other Mentions: Andiamo! About Lauren Creedon: Lauren has worked on the founding team or ground floor of 3 sports startups, studying the intersection...
2016-02-21
48 min
The Vincenzo Landino Show
69: Ronda on the SI Cover, NASCAR on Snapchat and more!
Brand Boost Podcast presents "She’s On First”, hot takes on sports culture, sports tech, sports fan culture, sports marketing and more! Co-hosts Vincenzo Landino and Lauren Creedon provide an in-depth look at topics often bypassed for the more glorious Sportscenter highlights and attention grabbing headlines. This episode of the Brand Boost Podcast is recorded LIVE on blab.im, Friday’s at 10am and includes audience interaction after the recording. In this episode, we talk: Hot Takes Main Event Shoutouts Other Mentions: Andiamo! About Lauren Creedon: Lauren has worked on the founding team or ground floor of 3 sports startups, studying the intersection...
2016-02-21
48 min
The Vincenzo Landino Show
67: Marketing Trends for 2016 with Amy Schmittauer
Today co-founder of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino hosts another episode of the weekly Marketing Update episode. The weekly Marketing Update will take some of the top headlines from the week, and deliver them to you with some commentary from Vincenzo and a weekly guest. This weeks' guest host is Amy Schmittauer, aka Savvy Sexy Social and we'll talk about 2016 marketing trends! This weeks' update comes from one great article from Adage entitled "RIP Millennials: Marketing Will Be 'Age Agnostic' Next Year". In this episode we will discuss: Real t...
2016-02-19
16 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
67: Marketing Trends for 2016 with Amy Schmittauer
Today co-founder of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino hosts another episode of the weekly Marketing Update episode. The weekly Marketing Update will take some of the top headlines from the week, and deliver them to you with some commentary from Vincenzo and a weekly guest. This weeks' guest host is Amy Schmittauer, aka Savvy Sexy Social and we'll talk about 2016 marketing trends! This weeks' update comes from one great article from Adage entitled "RIP Millennials: Marketing Will Be 'Age Agnostic' Next Year". In this episode we will discuss: Real t...
2016-02-19
16 min
The Vincenzo Landino Show
67: Marketing Trends for 2016 with Amy Schmittauer
Today co-founder of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino hosts another episode of the weekly Marketing Update episode. The weekly Marketing Update will take some of the top headlines from the week, and deliver them to you with some commentary from Vincenzo and a weekly guest. This weeks' guest host is Amy Schmittauer, aka Savvy Sexy Social and we'll talk about 2016 marketing trends! This weeks' update comes from one great article from Adage entitled "RIP Millennials: Marketing Will Be 'Age Agnostic' Next Year". In this episode we will discuss: Real t...
2016-02-19
16 min
The Vincenzo Landino Show
64: Spend Local to be a Big Fish
Sticking to the small business and local advertising kick we've been on, today we'll chat briefly about how to spend local to be a big fish! Earlier this week, Adweek put out an article entitled "How Regional Chains are Competing in the Fast-Food Breakfast War". I found an immediate parallel to the small, local businesses that regularly compete with big box stores and chains. In today's marketing update, Vincenzo talks about how to spend local to beat the big guys at their own game. Andiamo! About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker, and...
2016-02-17
08 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
64: Spend Local to be a Big Fish
Sticking to the small business and local advertising kick we've been on, today we'll chat briefly about how to spend local to be a big fish! Earlier this week, Adweek put out an article entitled "How Regional Chains are Competing in the Fast-Food Breakfast War". I found an immediate parallel to the small, local businesses that regularly compete with big box stores and chains. In today's marketing update, Vincenzo talks about how to spend local to beat the big guys at their own game. Andiamo! About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker, and...
2016-02-17
08 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
61: NFL Lifts Live Streaming Ban and What are eSports?
Brand Boost Podcast presents "She’s On First”, hot takes on sports culture, sports tech, sports fan culture, sports marketing and more! Co-hosts Vincenzo Landino and Lauren Creedon provide an in-depth look at topics often bypassed for the more glorious Sportscenter highlights and attention grabbing headlines. This episode of the Brand Boost Podcast is recorded LIVE on blab.im, Friday’s at 10am and includes audience interaction after the recording. In this episode, we talk: Hot Takes Lauren asserts that in the next two years everyone will have an allegiance to an international soccer team, if you don't already, citing recent Pre...
2016-02-14
40 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
60: Monetizing Your Message with Sunny Lenarduzzi
You may recognize Sunny Lenarduzzi from the Applebee's Taste The Change campaign that her and I worked on together in July. For the rest of you, Sunny is known as the social broadcaster, a hat tip to the melding of two of her passions: social media and on-air broadcasting. In this special spotlight episode of the Brand Boost Podcast, Sunny helps us learn how to monetize the message we are trying to deliver to our clients. Andiamo! The Brand Boost Podcast mission: The Brand Boost podcast is th...
2016-02-13
51 min
The Vincenzo Landino Show
60: Monetizing Your Message with Sunny Lenarduzzi
You may recognize Sunny Lenarduzzi from the Applebee's Taste The Change campaign that her and I worked on together in July. For the rest of you, Sunny is known as the social broadcaster, a hat tip to the melding of two of her passions: social media and on-air broadcasting. In this special spotlight episode of the Brand Boost Podcast, Sunny helps us learn how to monetize the message we are trying to deliver to our clients. Andiamo! The Brand Boost Podcast mission: The Brand Boost podcast is th...
2016-02-13
51 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
54: Grading the Super Bowl Commercials
Grading the Super Bowl Commercials Vincenzo's Favorite Ad of the Night: NFL "Super Bowl babies" featuring Seal Vincenzo's Dud of the Night: Mountain Dew's PuppyMonkeyBaby Listen for the rest! Here's a list of all the ads, click here. Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to tak...
2016-02-08
22 min
The Vincenzo Landino Show
54: Grading the Super Bowl Commercials
Grading the Super Bowl Commercials Vincenzo's Favorite Ad of the Night: NFL "Super Bowl babies" featuring Seal Vincenzo's Dud of the Night: Mountain Dew's PuppyMonkeyBaby Listen for the rest! Here's a list of all the ads, click here. Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to tak...
2016-02-08
22 min
The Vincenzo Landino Show
54: Grading the Super Bowl Commercials
Grading the Super Bowl Commercials Vincenzo's Favorite Ad of the Night: NFL "Super Bowl babies" featuring Seal Vincenzo's Dud of the Night: Mountain Dew's PuppyMonkeyBaby Listen for the rest! Here's a list of all the ads, click here. Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Pod...
2016-02-08
22 min
The Vincenzo Landino Show
42: How Under Armour Does Social Customer Service Right
How Under Armour is Doing Social Customer Service Right In this episode, Vincenzo talks with Eric Clark about a cool experience they had on social media that started with friendly conversation and then turned into a great example of how Under Armour is doing social media customer service right. Plus, Vincenzo talks about how he's amped up his workout routine and diet while recalibrating in South Florida. Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand sto...
2016-01-27
16 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
42: How Under Armour Does Social Customer Service Right
How Under Armour is Doing Social Customer Service Right In this episode, Vincenzo talks with Eric Clark about a cool experience they had on social media that started with friendly conversation and then turned into a great example of how Under Armour is doing social media customer service right. Plus, Vincenzo talks about how he's amped up his workout routine and diet while recalibrating in South Florida. Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand sto...
2016-01-27
16 min
The Vincenzo Landino Show
42: How Under Armour Does Social Customer Service Right
How Under Armour is Doing Social Customer Service Right In this episode, Vincenzo talks with Eric Clark about a cool experience they had on social media that started with friendly conversation and then turned into a great example of how Under Armour is doing social media customer service right. Plus, Vincenzo talks about how he's amped up his workout routine and diet while recalibrating in South Florida. Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Cr...
2016-01-27
16 min
The Vincenzo Landino Show
39: Snowmaggedon, Snapchat and NFL Conference Championship Picks
Snowmaggedon, Snapchat and NFL Conference Championship Picks In this episode, Vincenzo talks about: Snowmaggedon, aka Winter Storm Jonas Snapchat's rise to the top Vincenzo picks the NFL Conference Championship Games: New England 27 - Denver 17 Carolina 21 - Arizona 17 Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by...
2016-01-24
10 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
39: Snowmaggedon, Snapchat and NFL Conference Championship Picks
Snowmaggedon, Snapchat and NFL Conference Championship Picks In this episode, Vincenzo talks about: Snowmaggedon, aka Winter Storm Jonas Snapchat's rise to the top Vincenzo picks the NFL Conference Championship Games: New England 27 - Denver 17 Carolina 21 - Arizona 17 Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by...
2016-01-24
10 min
The Vincenzo Landino Show
39: Snowmaggedon, Snapchat and NFL Conference Championship Picks
Snowmaggedon, Snapchat and NFL Conference Championship Picks In this episode, Vincenzo talks about: Snowmaggedon, aka Winter Storm Jonas Snapchat's rise to the top Vincenzo picks the NFL Conference Championship Games: New England 27 - Denver 17 Carolina 21 - Arizona 17 Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed fo...
2016-01-24
10 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
38: Sundance, Dinosaur Sex in Japan and Mazda's Influencer Play
Sundance Digital Storytelling, Dinosaur Sex in Japan and Mazda 3 Marketing Done Right In this episode, Vincenzo talks about: Sundance's First Digital Storytelling Conference Japanese condom brand makes a dinosaur sex commercial Vincenzo gets a Mazda 3 to drive from Mazda and DriveShop. Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to th...
2016-01-23
09 min
The Vincenzo Landino Show
38: Sundance, Dinosaur Sex in Japan and Mazda's Influencer Play
Sundance Digital Storytelling, Dinosaur Sex in Japan and Mazda 3 Marketing Done Right In this episode, Vincenzo talks about: Sundance's First Digital Storytelling Conference Japanese condom brand makes a dinosaur sex commercial Vincenzo gets a Mazda 3 to drive from Mazda and DriveShop. Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to th...
2016-01-23
09 min
The Vincenzo Landino Show
38: Sundance, Dinosaur Sex in Japan and Mazda's Influencer Play
Sundance Digital Storytelling, Dinosaur Sex in Japan and Mazda 3 Marketing Done Right In this episode, Vincenzo talks about: Sundance's First Digital Storytelling Conference Japanese condom brand makes a dinosaur sex commercial Vincenzo gets a Mazda 3 to drive from Mazda and DriveShop. Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a...
2016-01-23
09 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
32: NFL Divisional Round Picks with Yarby [SATURDAY SPECIAL]
NFL Divisional Round Picks with Yarby With four NFL Divisional round games this weekend, and being a huge football fan, it was only right to make these picks live on the show. Joining me today for the Saturday Special is good friend, Jason "Yarby" Yarborough. Kansas City at New England Green Bay at Arizona Seattle at Carolina Pittsburgh at Denver (Vincenzo picked Pittsburgh, Yarby picks Denver) Andiamo! About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker, and live streaming strategist. He ha...
2016-01-16
20 min
The Vincenzo Landino Show
32: NFL Divisional Round Picks with Yarby [SATURDAY SPECIAL]
NFL Divisional Round Picks with Yarby With four NFL Divisional round games this weekend, and being a huge football fan, it was only right to make these picks live on the show. Joining me today for the Saturday Special is good friend, Jason "Yarby" Yarborough. Kansas City at New England Green Bay at Arizona Seattle at Carolina Pittsburgh at Denver (Vincenzo picked Pittsburgh, Yarby picks Denver) Andiamo! About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker, and live streaming strategist. He ha...
2016-01-16
20 min
The Vincenzo Landino Show
23: Are You Paying for Tools You Don't Need?
Social Media crowdsourcing at its finest. Help support the Brand Boost Podcast here --> patreon.com/brandboost 'The Gym Membership Effect' Why do people sign up to the gym and never use it? Why do entrepreneurs and individuals purchase tools they'll never use, or don't really have use for? We'll dive a little deeper into the reasons why this happens as well as some data to back it up. Andiamo! Vincenzo's Italian Lesson: Che palle! (keh PAL-leh) Translated word for word as, "What b...
2015-12-29
16 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
23: Are You Paying for Tools You Don't Need?
Social Media crowdsourcing at its finest. Help support the Brand Boost Podcast here --> patreon.com/brandboost 'The Gym Membership Effect' Why do people sign up to the gym and never use it? Why do entrepreneurs and individuals purchase tools they'll never use, or don't really have use for? We'll dive a little deeper into the reasons why this happens as well as some data to back it up. Andiamo! Vincenzo's Italian Lesson: Che palle! (keh PAL-leh) Translated word for word as, "What b...
2015-12-29
16 min
The Vincenzo Landino Show
20: How Priceline.com Uses Social Media to Listen to Their Audience
How does Priceline seem to always keep your attention? Whether it's a funny commercial or a Twitter chat, Priceline always has an answer to what their audience wants. How do they do it? Listening of course! Today, social media manager, Karianne Stinson, joins us and discusses exactly that. Andiamo! About Karianne Stinson Karianne is the Social Media Manager at Priceline.com. She is a lover of coffee and wine, a karaoke superstar and has an incurable case of wanderlust, which fits her well, considering where she works. Twee...
2015-12-15
28 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
20: How Priceline.com Uses Social Media to Listen to Their Audience
How does Priceline seem to always keep your attention? Whether it's a funny commercial or a Twitter chat, Priceline always has an answer to what their audience wants. How do they do it? Listening of course! Today, social media manager, Karianne Stinson, joins us and discusses exactly that. Andiamo! About Karianne Stinson Karianne is the Social Media Manager at Priceline.com. She is a lover of coffee and wine, a karaoke superstar and has an incurable case of wanderlust, which fits her well, considering where she works. Twee...
2015-12-15
28 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
19: John Lee Dumas Discusses How Consistency Breeds Success
When we had the opportunity to chat with the Entrepreneur on Fire, John Lee Dumas, we couldn't have been more excited. John is the epitome of consistency and is known for his podcast that provides content, every day. Where 93% of podcasts fail to hit 8 episodes, John is nearly at 1200! From Army Officer to Corporate Finance and now a podcaster, John has words that every entrepreneur must live by. Andiamo! About John Lee Dumas John Lee Dumas is the Founder and Host of EntrepreneurOnFire, awarded 'Best of iTunes 2013'. John...
2015-12-10
59 min
The Vincenzo Landino Show
18: Local Advertising with Facebook featuring Lindsey Evans
Facebook loves small business again with local advertising! With the latest Facebook location-based advertising features, small businesses can target users where they are and when they are while feeding them content that is relevant to them...at amazing rates! Our guest, Lindsey Evans, is the CoAT (Chief of All Things) at the Ohio-based marketing firm, 16th Floor Media. She talks about how these ads work and what to look for when implementing these into your local business. Andiamo! About Lindsey Evans Lindsey Evans is a graduate of The...
2015-12-08
22 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
18: Local Advertising with Facebook featuring Lindsey Evans
Facebook loves small business again with local advertising! With the latest Facebook location-based advertising features, small businesses can target users where they are and when they are while feeding them content that is relevant to them...at amazing rates! Our guest, Lindsey Evans, is the CoAT (Chief of All Things) at the Ohio-based marketing firm, 16th Floor Media. She talks about how these ads work and what to look for when implementing these into your local business. Andiamo! About Lindsey Evans Lindsey Evans is a graduate of The...
2015-12-08
22 min
The Vincenzo Landino Show
Marketing Update: Facebook Brings Real Time Video to the Masses
Today co-founder of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino hosts another episode of the weekly Marketing Update episode. The weekly Marketing Update will take some of the top headlines from the week, and deliver them to you with some commentary from Vincenzo and, sometimes, a weekly guest. This week the biggest story that stood out to me that any business needs to be aware of is that Facebook is rolling out its live streaming feature to the masses. Listen to the thoughts of Vincenzo as he discusses the move by Facebook. Th...
2015-12-04
13 min
The Vincenzo Landino Show
Marketing Update: Facebook Brings Real Time Video to the Masses
Today co-founder of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino hosts another episode of the weekly Marketing Update episode. The weekly Marketing Update will take some of the top headlines from the week, and deliver them to you with some commentary from Vincenzo and, sometimes, a weekly guest. This week the biggest story that stood out to me that any business needs to be aware of is that Facebook is rolling out its live streaming feature to the masses. Listen to the thoughts of Vincenzo as he discusses the move by Facebook. Th...
2015-12-04
13 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
Marketing Update: Facebook Brings Real Time Video to the Masses
Today co-founder of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino hosts another episode of the weekly Marketing Update episode. The weekly Marketing Update will take some of the top headlines from the week, and deliver them to you with some commentary from Vincenzo and, sometimes, a weekly guest. This week the biggest story that stood out to me that any business needs to be aware of is that Facebook is rolling out its live streaming feature to the masses. Listen to the thoughts of Vincenzo as he discusses the move by Facebook. Th...
2015-12-04
13 min
The Vincenzo Landino Show
17: Why Brands Should Invest in Conferences with Social Fresh's Jason Yarborough
Industry conferences can be a great source of networking, recruitment and business leads. Today's guest is Conference Manager for Social Fresh, Jason Yarborough. He talks about the opportunities brands have at industry conferences and how to maximize your presence. He'll talk about: Sponsorship Partnerships Sending a team to attend Volunteering Speaking Andiamo! About Jason Yarborough Jason is the Conference Manager and Director of Strategy at Social Fresh as well as the Founder of The Wild Letters and board member at Social Media Charlotte. Yarby is an avid coffee connoisseur, traveler and has a serious weakness for new...
2015-12-03
26 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
17: Why Brands Should Invest in Conferences with Social Fresh's Jason Yarborough
Industry conferences can be a great source of networking, recruitment and business leads. Today's guest is Conference Manager for Social Fresh, Jason Yarborough. He talks about the opportunities brands have at industry conferences and how to maximize your presence. He'll talk about: Sponsorship Partnerships Sending a team to attend Volunteering Speaking Andiamo! About Jason Yarborough Jason is the Conference Manager and Director of Strategy at Social Fresh as well as the Founder of The Wild Letters and board member at Social Media Charlotte. Yarby is an avid coffee connoisseur, traveler and has a serious weakness for new...
2015-12-03
26 min
The Vincenzo Landino Show
Marketing Update: Shyp, Twitter and Snapchat with Jed Record, CEO Likeforce
Today co-founder of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino hosts another episode of the weekly Marketing Update episode. The weekly Marketing Update will take some of the top headlines from the week, and deliver them to you with some commentary from Vincenzo and a weekly guest. This weeks' guest host is Jed Record, CEO of Likeforce. Listen in as we discuss the following topics: Twitter's Retail Brand Trends for the Holiday Season Brands becoming visual Brands creating their own moments Influencer partnerships on the rise The importance of personalization Data-driven insig...
2015-11-27
28 min
The Vincenzo Landino Show
Marketing Update: Shyp, Twitter and Snapchat with Jed Record, CEO Likeforce
Today co-founder of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino hosts another episode of the weekly Marketing Update episode. The weekly Marketing Update will take some of the top headlines from the week, and deliver them to you with some commentary from Vincenzo and a weekly guest. This weeks' guest host is Jed Record, CEO of Likeforce. Listen in as we discuss the following topics: Twitter's Retail Brand Trends for the Holiday Season Brands becoming visual Brands creating their own moments Influencer partnerships on the rise The importance of personalization Data-driven insig...
2015-11-27
28 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
Marketing Update: Shyp, Twitter and Snapchat with Jed Record, CEO Likeforce
Today co-founder of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino hosts another episode of the weekly Marketing Update episode. The weekly Marketing Update will take some of the top headlines from the week, and deliver them to you with some commentary from Vincenzo and a weekly guest. This weeks' guest host is Jed Record, CEO of Likeforce. Listen in as we discuss the following topics: Twitter's Retail Brand Trends for the Holiday Season Brands becoming visual Brands creating their own moments Influencer partnerships on the rise The importance of personalization Data-driven insig...
2015-11-27
28 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
15: Thanksgiving Day Football Special with Carlos Gil of BMC Software
Do you want your sports team to be active on social media? Should they be talking smack to opposing teams? Over last weekend, the Washington Redskins and Carolina Panthers had quite the amazing Twitter exchange, quite honestly, it was one sided (much like the beat down Carolina put on Washington). Listen to Carlos and I agree, and disagree, on how it should be handled, what sports teams should do more of, and our predictions for the Thanksgiving slate of games. Andiamo! Thanksgiving Day Football Game Predictions Philadelphia at Detroit | Carlos - Detroit | Vincenzo - Detroit, 28-17 Carolina at Dallas...
2015-11-26
21 min
The Vincenzo Landino Show
Marketing Update: Facebook, Nutella and Black Friday with Alexa Carlin
Today co-founder of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino launch the first weekly Marketing Update episode. The weekly Marketing Update will take some of the top headlines from the week, and deliver them to you with some commentary from Vincenzo and a weekly guest. This weeks' guest host is Alexa Rose Carlin. Here are this weeks stories: New data from Criteo shows Cyber Monday is now part of a continuum of online demand rather than the pinnacle of e-commerce holiday sales. Facebook has released an app for iPhone owners cal...
2015-11-13
18 min
The Vincenzo Landino Show
Marketing Update: Facebook, Nutella and Black Friday with Alexa Carlin
Today co-founder of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino launch the first weekly Marketing Update episode. The weekly Marketing Update will take some of the top headlines from the week, and deliver them to you with some commentary from Vincenzo and a weekly guest. This weeks' guest host is Alexa Rose Carlin. Here are this weeks stories: New data from Criteo shows Cyber Monday is now part of a continuum of online demand rather than the pinnacle of e-commerce holiday sales. Facebook has released an app for iPhone owners cal...
2015-11-13
18 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
Marketing Update: Facebook, Nutella and Black Friday with Alexa Carlin
Today co-founder of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino launch the first weekly Marketing Update episode. The weekly Marketing Update will take some of the top headlines from the week, and deliver them to you with some commentary from Vincenzo and a weekly guest. This weeks' guest host is Alexa Rose Carlin. Here are this weeks stories: New data from Criteo shows Cyber Monday is now part of a continuum of online demand rather than the pinnacle of e-commerce holiday sales. Facebook has released an app for iPhone owners cal...
2015-11-13
18 min
The Vincenzo Landino Show
11: Bringing the Sexy Back to Semiconductors with Atmel Corporation
Microchip controllers. Semi-conductors. Sound sexy? Yea, its not. However, one company, Atmel Corporation, is changing the game. Led by CMO, Sander Arts and Head of Social, Artie Beavis, the team at Atmel values disruption through marketing. Andiamo! The Brand Boost Podcast mission The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal. About Atmel Atmel is an American-based designer and manufacturer of semiconductors, founded in 1984. The company focuses on embedded systems built around...
2015-11-12
31 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
9: Always Be Changing - Who is 52 Creative?
After the first annual 52 Summit, CEO of 52 Creative, Cody Stevenson, joined Vincenzo Landino on the Brand Boost Podcast. With a strong desire for customer experience and a fiery passion for change, Cody and Vincenzo talk about what customer service means for their business and how this podcast aids in that mission. Be sure to listen in for exciting news on new episodes being added weekly and additional content you can expect. Andiamo! The Brand Boost Podcast mission The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand a...
2015-11-05
20 min
The Vincenzo Landino Show
6: 5 Steps To Implementing An Integrated Marketing Campaign With Robyn Baldwin
Starting an integrated marketing plan from scratch is no easy feat. Add to that being in an industry where the competition is extremely stiff, it can be downright daunting. Today's guest is Robyn Baldwin, Senior Integrated Marketing Manager for Kobo.com. Robyn will give us her five tips on how to implement an integrated marketing plan. Andiamo! The Brand Boost Podcast mission The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal. About Robyn Baldw...
2015-10-22
36 min
The Vincenzo Landino Show
3: Amanda Hite Talks Applebee's, Cinnabon and How Her Agency Is Pushing the Envelope with Big Brands
The Brand Boost Podcast mission: The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal. About Amanda Hite: Amanda Hite, Co-Founder, Chief Change Officer of BTC Revolutions - Building Communities, Igniting Movements that make Meaning and Money and CEO and Founder of Talent Revolution, Inc lives her message of “Be The Change” and, for those who work with her and have heard her speak, that message is forever tattooed in their conscience. Amanda is revolutionizing the way companies think about social media, marketing, and branding. And most importantly...
2015-10-05
41 min
The Vincenzo Landino Show
2: Kim Garst Shares How Brands Can Take Facebook to the Next Level
The Brand Boost Podcast mission: The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal. About Kim Garst: Kim Garst is the Founder and CEO of Boom! Social, a personal branding and social media business consulting firm. She is the author of "The Quick and Easy Guide to Branding Your Business and Creating Massive Sales with Pinterest”. Kim's role in Boom! Social is that of the leading business coach. Kim Garst provides social media keynotes and in-depth training to entrepreneurs and corporations such as IBM ...
2015-10-01
34 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
1: How DC United are Disrupting MLS with Digital Activation
The Brand Boost Podcast mission: The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal. About DC United: D.C. United is an American professional soccer club based in Washington, D.C. that competes in Major League Soccer in the Eastern Conference of the league. The franchise is one of the ten charter clubs of MLS, having competed in the league since its inception in 1996. D.C. United is the most decorated club in MLS, having won thirteen international and domestic titles over the club's h...
2015-09-30
50 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News
0: Welcome to the Brand Boost Podcast with Vincenzo Landino
The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal. In this episode, you'll learn what the podcast is about, a little about Vincenzo and a fun feature at the end of every episode. Upcoming guests include: Lindsay Simpson, DC United Amir Zonozi, Zoomph Ian Cleary, Razor Social Kim Garst, Boom Social Viveka von Rosen, The LinkedIn Expert Amanda Hite, BTC Revolutions Mike Stelzner, Social Media Examiner Shannon Scott, Applebee's Jack Kosakowski, Act-on Software Jason Yarborough, SocialFresh Ursula Ringham, SAP Many, many more! About Vincenzo Landino: Vincenzo Landino i...
2015-09-29
06 min
The Vincenzo Landino Show
0: Welcome to the Brand Boost Podcast with Vincenzo Landino
The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal. In this episode, you'll learn what the podcast is about, a little about Vincenzo and a fun feature at the end of every episode. Upcoming guests include: Lindsay Simpson, DC United Amir Zonozi, Zoomph Ian Cleary, Razor Social Kim Garst, Boom Social Viveka von Rosen, The LinkedIn Expert Amanda Hite, BTC Revolutions Mike Stelzner, Social Media Examiner Shannon Scott, Applebee's Jack Kosakowski, Act-on Software Jason Yarborough, SocialFresh Ursula Ringham, SAP Many, many more! About Vincenzo Landino: Vincenzo Landino i...
2015-09-29
06 min
The Vincenzo Landino Show
0: Welcome to the Brand Boost Podcast with Vincenzo Landino
The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal. In this episode, you'll learn what the podcast is about, a little about Vincenzo and a fun feature at the end of every episode. Upcoming guests include: Lindsay Simpson, DC United Amir Zonozi, Zoomph Ian Cleary, Razor Social Kim Garst, Boom Social Viveka von Rosen, The LinkedIn Expert Amanda Hite, BTC Revolutions Mike Stelzner, Social Media Examiner Shannon Scott, Applebee's Jack Kosakowski, Act-on Softwar...
2015-09-29
06 min