Shows
The Hyperengage PodcastEp # 168: Pricing and Packaging for AI Usage Plans: Credits, Metering, and What Actually Works ft. Vova Feldman (Founder, Freemius)In this episode of Across The Funnel, Adil Saleh sits down with Vova Feldman, Founder at Freemius, to explore what it really takes to sell software globally when payments, subscriptions, invoicing, and tax compliance start competing with product work.Vova shares Freemius’s origin story: building software was fast, but turning it into a business took a year of implementation work because monetization has too many moving parts, especially once global tax rules and subscription complexity enter the picture. They break down why “just use Stripe” often hides the full cost of cross-border fees, billing, taxes, and invoic...
2025-12-2350 min
saas.unboundPricing as a journey: secret to scaling bootstrapped SaaS with Vova Feldman @Freemiusaas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.In episode #47 of season 5, Anna Nadeina talks with Vova, founder of Freemius, an all-in-one platform for payments, subscriptions, and taxes, helping you sell software globally while focusing on building great products.----------- Episode's Chapters -----------0:00 — Introduction to Freemium and Vova1:47 — Origin Story: From Side Project to Business4:40 — Early Customer Acquis...
2025-11-101h 06
CHURN FMEP297 | How Freemius Aligns Pricing With Growth to Reduce Graduation ChurnToday on the show we have Vova Feldman, the Founder and CEO of Freemius.In this episode, Vova shares his experience in launching Freemius from a side project into a platform powering thousands of indie software businesses.We then discussed how Freemius is repositioning itself from its WordPress roots to become the go-to solution for small SaaS and desktop software businesses.We wrapped up by discussing their new transparent pricing model — designed to align with growth and reduce graduation churn.Mentioned ResourcesFreemiusLinkedIn | Vova FeldmanRatingWidget.comSenexx | GartnerTechstarsWordPressPaddleStripePayPalCh...
2025-11-0532 min
Freemius BlogBefore You Launch Your First SaaS: Watch This WebinarThousands dream of building a SaaS. Many never get past the starting line. That’s how Vova Feldman — founder of Freemius — opened the session. The SaaS dream is alive...
2025-09-0400 min
The Bootstrapped Founder401: Vova Feldman — Mastering Entrepreneurship in the Payments SectorVova Feldman is the founder of Freemius, a Merchant of Record payment provider. He's been at it for a while, and it wasn't always easy. Vova shares his approach to weathering the highs and lows of entrepreneurship, how to build a team (and mis-hires), and what operating in the payment industry means for a crafty founder.The blog post: https://thebootstrappedfounder.com/vova-feldman-mastering-entrepreneurship-in-the-payments-sector/ The podcast episode: https://tbf.fm/episodes/401-vova-feldman-mastering-entrepreneurship-in-the-payments-sectorCheck out Podscan, the Podcast database that transcribes every podcast episode out there minutes after it gets released: https://podscan...
2025-07-0941 min
The WP Minute+Freemius: Growing Beyond WordPressThanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportIn this episode of the WP Minute+ Podcast, Matt welcomes Vova Feldman, the founder and CEO of Freemius, to discuss how the company is expanding beyond its roots in the WordPress ecosystem. Vova shares how Freemius has evolved over the past few years, from supporting WordPress plugin and theme developers to rebranding as a full-service sales and monetization platform for all software makers, including SaaS and apps...
2025-05-1948 min
The B2B Growth Hacking PlaybookFinance Ops: Freemius From WordPress to SaaS in 10 Years w/ Vova Feldman (#18)What’s really holding digital products back from scaling? It’s not product features, but the chaos behind the scenes: billing issues, tax headaches, and slow shipping cycles.I met with Vova Feldman, founder of Freemius, to discuss the evolution of Freemius as a merchant of record for SaaS organizations. Back when we first met in 2015 in New York, Freemius was a core solution for WordPress, and the platform has since evolved to support new SaaS builds, satellite solutions, micro brands, and other disruptive tests in use by small and large tech entrepreneurs.Vova uncovers how...
2025-04-2251 min
The Edward ShowBecoming a Formula 1 Influencer Without Even Having a Driver's LicenseE454: One month ago, Formula Feldman (real name, Vova Feldman) didn't know anything about Formula 1. Now, even without a driver's license, his Formula 1 videos (he's putting out 5-6 daily on social media) each get thousands of views. He's exploiting the curious learner bias and starting to get top-of-mind awareness as a result. Vova's a hustler and is somebody I've learned a lot from. This is a fun conversation. 00:00 Introduction and Guest Announcement 00:11 Vova's 100 Video Streak Journey 01:45 Formula One Influencer Idea 03:44 Gratitude 04:52 Early Struggles 10:08 Current Workflow 24:43...
2024-10-0147 min
WP Product TalkShould you list your product in a marketplace? Join co-hosts Katie Keith and Zack Katz as they dive into the world of WordPress product distribution with special guest Vova Feldman, founder of Freemius. In this episode, they explore the pros and cons of listing WordPress products on marketplaces. Vova shares his expertise on navigating the complex landscape of product sales, offering insights on when to go solo and when marketplace distribution might be the right choice for your WordPress plugin or theme.
Show Notes
Some links mentioned during the show:
Is This the Death of CodeCanyon and ThemeForest?https://www.youtube.com...
2024-08-0547 min
plugin.fmOptimizing Your Software Pricing Page for Results with Vova FeldmanVova Feldman is a self-confessed serial entrepreneur and full-stack developer with a passion for helping software product makers earn a living from their passion projects.In 2011, while doing enterprise sales, Vova learned the importance of tailoring a price to a buyer and why psychology can powerfully impact the sales process. Years later, Vova experimented with prices and packaging for a micro-SaaS he developed. At Freemius, he’s been actively involved in creating and experimenting with the company’s pricing page to optimize results.The final episode of plugin.fm season 2 distills a decade of pricing mast...
2024-04-3000 min
plugin.fmThe Art of Scaling: Unlocking the Secrets to Business Growth with WP Engine's Jason CohenJason Cohen is the founder of the renowned WordPress hosting company WP Engine. His background in building and scaling successful businesses means he’s not only a serial entrepreneur but also an investor and startup mentor. His journey as a founder includes various undertakings — including co-founding Smart Bear Software — which makes him an expert in growing businesses and organizations.This episode is a deep dive into the art of scaling. It explores various topics: the mindset required as a founder, challenges, exhilarating moments, and the struggles along the way. Jason shares invaluable insights and lessons learned through his en...
2024-04-2352 min
Peaceful GrowthVova Feldman From Freemius: Business Growth, Plugin Pricing, and Peaceful Habits!In this episode #23 of Peaceful Growth, the Founder of Freemius, Vova Feldman, joins the host, Anil Gupta.
🎓 What You'll Learn in This Episode:
- Dive into Freemius's inspiring growth story and profound impact on WordPress entrepreneurs.
- Uncover practical tips and strategies for effectively pricing your WordPress Plugins.
- Explore key routines and habits that foster peaceful and sustainable growth.
📌 Resources Mentioned in This Episode:
- Book: Indistractable: How to Control Your Attention and Choose Your Life by Nir Eyal.
- Bo...
2024-01-051h 13
LMScast425: Selling WordPress Products with Freemius Founder Vova FeldmanIn this LMScast episode, Vova Feldman shares his experience about the WordPress products and this Industry. He also discussed about his new podcast channel plugin.fm.
Vova Feldman, founder of Freemius, a WordPress company. He is a passionate entrepreneur. He talks on how many profitable businesses that deal with software products typically have backgrounds in business or marketing, which enables them to give priority to factors like price, marketing, and customer service.
Vova also discuss about a problem that he frequently runs into: software product creators and developers undercharging for their goods.
2023-09-0349 min
Open Web ConversationsBreaking Out of Your Comfort Zone as a CreatorIn today's show Vova Feldman co-hosts as we chat about all things when it comes to WordPress and WooCommerce builders comfort zone.
2023-07-1446 min
Open MakersBreaking Out of Your Comfort Zone as a CreatorIn today's show Vova Feldman co-hosts as we chat about all things when it comes to WordPress and WooCommerce builders comfort zone.
2023-07-1446 minOpen Channels FMBreaking Out of Your Comfort Zone as a CreatorIn today's show Vova Feldman co-hosts as we chat about all things when it comes to WordPress and WooCommerce builders comfort zone.
2023-07-1446 min
WP Builds334 – Building a platform: helping developers commercialise their projectsOn the podcast today we have Vova Feldman, the founder of Freemius. Vova is an entrepreneur with a passion for software development. He was introduced to WordPress by accident. While working as a software developer in the Israeli intelligence and doing startups on the side, Vova created a SaaS product as a hobby. People started requesting a WordPress plugin for his product, which sparked his curiosity about the platform. Vova delved into WordPress and created his first plugin, realising the potential of turning his side project into a WooCommerce solution. This led to building a platform to help developers easily...
2023-07-1351 min
WP Builds334 – Building a platform: helping developers commercialise their projectsOn the podcast today we have Vova Feldman, the founder of Freemius. Vova is an entrepreneur with a passion for software development. He was introduced to WordPress by accident. While working as a software developer in the Israeli intelligence and doing startups on the side, Vova created a SaaS product as a hobby. People started requesting a WordPress plugin for his product, which sparked his curiosity about the platform. Vova delved into WordPress and created his first plugin, realising the potential of turning his side project into a WooCommerce solution. This led to building a platform to help developers...
2023-07-1351 min
WP Builds334 – Building a platform: helping developers commercialise their projectsOn the podcast today we have Vova Feldman, the founder of Freemius. Vova is an entrepreneur with a passion for software development. He was introduced to WordPress by accident. While working as a software developer in the Israeli intelligence and doing startups on the side, Vova created a SaaS product as a hobby. People started requesting a WordPress plugin for his product, which sparked his curiosity about the platform. Vova delved into WordPress and created his first plugin, realising the potential of turning his side project into a WooCommerce solution. This led to building a platform to help developers easily...
2023-07-1300 min
WP-Tonic | WordPress | SaaS | Bootstrap SaaS | Startups#769 WP-Tonic This Week in WordPress & SaaS, We Interview Founder & CEO of Freemius Vova FeldmanWe Discuss Plugins & Themes, Economy, Entrepreneurship & Pricing
Do you want to learn more about the WordPress plugins & themes economy, interested in entrepreneurship and pricing strategies for success?
Join us as we discuss these topics and more in our exclusive podcast. Hear from digital entrepreneurs, plugin creators, and industry experts as they share their wealth of knowledge from years of experience.
Discover how to create a profitable business model, perfect your pricing strategy, and boost your online presence with powerful plugins & themes. Don't miss out.
#1 - Where are w...
2023-07-1354 min
Post Status PodcastsCorey & Cory Launch a WordPress Product Live - Session 15In this episode, Cory Miller and Corey Maass discuss their progress on a project related to image generation and sharing. They explore the use of Open Graph (OG) images, social media platforms, and the importance of consistent branding. They mention the need for a logo and discuss the design concept, leaning towards a fun and vibrant style. They also touch on website development, pricing, and marketing assets. The conversation revolves around simplifying the image generation process and creating a user-friendly product. Overall, they aim to finalize the project's features, branding, and logo to move forward with the launch.
2023-06-0200 min
Post Status PodcastsInterview With Product Lead Vova Feldman Of Freemius — Post Status Draft 139Learn from the owner of Freemius, Vova Feldman, as he talks with Cory Miller about the opportunities for indie developers, how to best bring products into the industry, the importance of community, and more.Top Takeaways:Living in an Open Source Ecosystem. Developers don’t need to reinvent the wheel. With such a large ecosystem of products, finding a secret niche spot to develop your product isn’t always the best or even attainable solution. Doing something better than the next company is sometimes all it takes for great success.The David and Goliath Struggle. It’s obvio...
2023-02-1041 min
Press This WordPress Community PodcastThe Ultimate Checklist for Starting a Plugin or Theme Business with Vova Feldman"Are you thinking of starting a premium plugin & theme business, but don't know where to start for billing, licensing & digital rights management (DRM), analytics, and marketing tools?In this episode of PressThis, we interview Vova Feldman of the popular Plugin and Theme business platform Freemius. Vova shares his thoughts on the common business models plugin & theme businesses use, licensing strategies, options for billing & DRM, and how you can go about tracking & marketing plugin & theme sales.If you're thinking about starting a plugin or theme business or you already have and need some advice, don't miss this...
2021-10-2629 min
The BuildersVova Feldman - His Personal Story, How He Built Freemius & a Discussion About Business!Today Vova Feldman, owner of the popular WordPress Platform, Freemius, joins me to talk about his journey and business. We start out having him dig into his past and he talks about his family's migration from the Ukraine to Israel when he was 4 years old. We learn how those experiences shaped him, how he discovered his love for building things, programming and business.
From there we talk about how his company leverages and creates content for his user base and fans. We discuss how he started his company, built relationships and found his first customers. Learn how he p...
2021-09-0153 min
Streamlined Solopreneur: Tips to Help Small Business Owners Grow Without BurnoutGrowing Your Network through Community Involvement with Vito Peleg Vito Peleg runs a very popular WordPress plugin called WP Feedback, but did you know he also runs a community under the same name? In this episode we talk all about the importance of community in growing your business. Now, during this episode we talk a lot about in-person events, and as I record this intro, there aren’t a whole lot of events going on right now. But digital communities are on the rise and they can be just as powerful. Take Vito’s advice to heart because it’s good, and important!WP FeedbackDownload FestivalBuddyBossVova Feldman and Fre...
2020-03-3144 minStreamlined Solopreneur: Tips to Help Small Business Owners Grow Without BurnoutGrowing Your Network through Community Involvement with Vito Peleg Vito Peleg runs a very popular WordPress plugin called WP Feedback, but did you know he also runs a community under the same name? In this episode we talk all about the importance of community in growing your business. Now, during this episode we talk a lot about in-person events, and as I record this intro, there aren’t a whole lot of events going on right now. But digital communities are on the rise and they can be just as powerful. Take Vito’s advice to heart because it’s good, and important!WP FeedbackDownload FestivalBuddyBossVova Feldman and Fre...
2020-03-3144 min
Matt ReportFinding product-market fit w/ Vova FeldmanFollow my WordPress newsletter https://thewpminute.com/subscribeIt only took half a decade to get my good friend Vova Feldman on to the show, and like most things in life, it was worth the wait.
As the founder of Freemius, a platform that helps WordPress software developers monetize their product, Vova has a bird’s-eye view of the changing economy in our space.
We’ll talk about how .org and business opportunity is shifting, how Freemius onboards customers to find success, and what challenges the Freemius team is facing. It’s a leng...
2019-12-1959 min
Elementor Talks54: Vova Feldman on How to Monetize WordPress PluginsVova Feldman from Freemius talks about the challenges WordPress developers face when trying to build a business around their product. We also discuss how developers can optimize their holiday campaigns and differentiate themselves from their competitors.
2019-11-2832 min
WP Elevation WordPress Business PodcastEpisode #218 - Selling WordPress Plugins and Themes with Freemius with Vova FeldmanWhen it comes to selling WordPress plugins and themes, are you making as much money as you possibly can? Vova Feldman talks about how Freemius helps developers maximise this opportunity on this episode of the WP Elevation podcast. To read the full show notes for this episode, visit https://www.wpelevation.com/218See omnystudio.com/listener for privacy information.
2019-06-1039 min
Streamlined Solopreneur: Tips to Help Small Business Owners Grow Without BurnoutExtending WooCommerce with James KempJames Kemp is the founder and lead developer of Iconic, a popular WooCommerce extension shop. James has managed to do well in an increasingly saturated space. His approach to solving problems and determining if there's a market for his new ideas is an interesting one. He offers lots of great advice on everything from research to development, and launching. James KempIconicFreemiusVova Feldman and FreemiusThe Difference between the United Kingdom, Great Britain and England Explained (CGP Grey)WooCommerce Ideas BoardWhat is the GPL?ComposerBitbucketGulpFreemius Deploy MPMDaniel Espinoza and Wearing Many HatsNancy Hildebrandt and Creating Great DocumentationCheck out m...
2019-04-2347 minStreamlined Solopreneur: Tips to Help Small Business Owners Grow Without BurnoutExtending WooCommerce with James KempJames Kemp is the founder and lead developer of Iconic, a popular WooCommerce extension shop. James has managed to do well in an increasingly saturated space. His approach to solving problems and determining if there's a market for his new ideas is an interesting one. He offers lots of great advice on everything from research to development, and launching. James KempIconicFreemiusVova Feldman and FreemiusThe Difference between the United Kingdom, Great Britain and England Explained (CGP Grey)WooCommerce Ideas BoardWhat is the GPL?ComposerBitbucketGulpFreemius Deploy MPMDaniel Espinoza and Wearing Many HatsNancy Hildebrandt and Creating Great DocumentationCheck out m...
2019-04-2347 min
Streamlined Solopreneur: Tips to Help Small Business Owners Grow Without BurnoutBuilding a Nomadic WordPress Plugin Business with Jan ThielemannJan Thielemann is a plugin developer who got his start as a digital nomad who wanted to make enough money to fund his adventures. So he started a small side business selling plugins for Divi, where he found a good niche. He offers great advice about starting on your own, and the difference between truly passive and "half-passive" income. Show NotesJan ThielemannDivi SenseiFreemiusJan's Travel BlogDiviElegant Marketplace (Jan's page)Vova Feldman and FreemiusSponsored by: Plesk | Pantheon | Hover.com
Get your free Time and Tools Self-Audit at https://streamlined.fm/impact
★ Supp...
2019-03-1941 minStreamlined Solopreneur: Tips to Help Small Business Owners Grow Without BurnoutBuilding a Nomadic WordPress Plugin Business with Jan ThielemannJan Thielemann is a plugin developer who got his start as a digital nomad who wanted to make enough money to fund his adventures. So he started a small side business selling plugins for Divi, where he found a good niche. He offers great advice about starting on your own, and the difference between truly passive and "half-passive" income. Show NotesJan ThielemannDivi SenseiFreemiusJan's Travel BlogDiviElegant Marketplace (Jan's page)Vova Feldman and FreemiusSponsored by: Plesk | Pantheon | Hover.com
Get your free Time and Tools Self-Audit at https://streamlined.fm/impact
★ Supp...
2019-03-1941 min
Streamlined Solopreneur: Tips to Help Small Business Owners Grow Without BurnoutEmpowering Developers to Sell with Vova Feldman and FreemiusVova Feldman started one of the most popular plugin marketplaces in the WordPress space. His story is one that came out of filling a need, but also a realization: while there are a lot of people selling plugins in the WordPress space, we can be doing better. He offers advice on building your business, and a community around it, and much more. Show Notes@VovaFeldman | Email: vova@freemius.comFreemiusWe Used to Hate WordPress Page Builders – Now We Decided to Use OneJoin the Facebook CommunitySponsored by: Creator Courses | Pantheon
Get...
2018-12-0438 minStreamlined Solopreneur: Tips to Help Small Business Owners Grow Without BurnoutEmpowering Developers to Sell with Vova Feldman and FreemiusVova Feldman started one of the most popular plugin marketplaces in the WordPress space. His story is one that came out of filling a need, but also a realization: while there are a lot of people selling plugins in the WordPress space, we can be doing better. He offers advice on building your business, and a community around it, and much more. Show Notes@VovaFeldman | Email: vova@freemius.comFreemiusWe Used to Hate WordPress Page Builders – Now We Decided to Use OneJoin the Facebook CommunitySponsored by: Creator Courses | Pantheon
Get...
2018-12-0438 min
Mastermind.fmEpisode 97 – Selling Digital Products using Freemius, with Vova FeldmanSelling digital products online, including WordPress plugins and themes, can be easy if you’ve got a small shop, but once your business starts to grow, it becomes harder to maintain. Spending time working on your self-hosted e-commerce setup rather than building and marketing your product starts to work against you.
That is where Freemius comes in. It’s an e-commerce solution that takes care of all the nitty-gritty parts of running your e-commerce business while providing built-in marketing tools, some of which are new and exciting for the WordPress e-commerce space, to grow your business. The cost...
2018-07-3157 minMastermind.fmEpisode 97 – Selling Digital Products using Freemius, with Vova FeldmanSelling digital products online, including WordPress plugins and themes, can be easy if you’ve got a small shop, but once your business starts to grow, it becomes harder to maintain. Spending time working on your self-hosted e-commerce setup rather than building and marketing your product starts to work against you.
That is where Freemius comes in. It’s an e-commerce solution that takes care of all the nitty-gritty parts of running your e-commerce business while providing built-in marketing tools, some of which are new and exciting for the WordPress e-commerce space, to grow your business. The cost...
2018-07-3157 min
Press This WordPress Community PodcastThe Plugin & Theme EconomyWordPress has changed a lot since it was first released in 2003 and the companies building tools like Plugins and Themese have had to evolve along with it. Join this webinar and hear wicked-smart Vova Feldman of Freemius discuss the future of the plugin theme economy and what companies can do to better integrate their products with WordPress and grow their businesses in the process.Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
2017-09-2645 min
Press This WordPress Community PodcastThe Plugin & Theme EconomyWordPress has changed a lot since it was first released in 2003 and the companies building tools like Plugins and Themese have had to evolve along with it. Join this webinar and hear wicked-smart Vova Feldman of Freemius discuss the future of the plugin theme economy and what companies can do to better integrate their products with WordPress and grow their businesses in the process.Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
2017-09-2645 minMastermind.fmBonus Episode: Takeaways from Pressnomics 2016Earlier this month both James and Jean attended Pressnomics 2016 in Tempe, Arizona. We had a blast and took the opportunity to conduct a series of short interviews with attendees, asking them about their biggest takeaways from the event.
Here’s who we interviewed:
Andy Wilkerson
Ben Arellano
Brad Touesnard
Brian Hogg
Dave Rodenbaugh
Jackie D’Elia
John Turner
Kyle Brown
Liam Talbot
Matt Cromwell
Robbie McCullough
Syed Balkhi
Vova Feldman
2016-03-1724 minMastermind.fmBonus Episode: Takeaways from Pressnomics 2016Earlier this month both James and Jean attended Pressnomics 2016 in Tempe, Arizona. We had a blast and took the opportunity to conduct a series of short interviews with attendees, asking them about their biggest takeaways from the event.
Here’s who we interviewed:
Andy Wilkerson
Ben Arellano
Brad Touesnard
Brian Hogg
Dave Rodenbaugh
Jackie D’Elia
John Turner
Kyle Brown
Liam Talbot
Matt Cromwell
Robbie McCullough
Syed Balkhi
Vova Feldman
2016-03-1724 min