Shows
WFA's Better Marketing Pod with David WheldonEp 40: On agency experience, AI and messaging with Nicola Mendelsohn, MetaIn this episode of the Better Marketing Podcast, Nicola Mendelsohn, Meta's Head of Global Business Group, shares insights on how Meta is transforming from a teenage platform to a mature business partner for advertisers with innovative tools, AI implementation and a renewed focus on effectiveness.From her early agency days to her pivotal role at Meta over the past 12 years, Mendelsohn brings a unique perspective that bridges creative thinking with technological innovation.Between Ray-Ban Meta smart glasses that translate languages in real-time and the revelation that messaging platforms are becoming the new frontier...2025-04-2828 minWFA's Better Marketing Pod with David WheldonEp 39: Cathay Pacific’s Ed Bell on their marketing secret plus lessons from Asia for marketersWhat does it take to rebuild an airline brand after the devastating impact of a global pandemic? Ed Bell, General Manager Brand, Insights and Marketing Communications at Cathay Pacific, takes us behind the scenes of one of aviation's most remarkable recovery stories.Bell's journey from agency dynamo during China's economic boom to airline marketing leader offers a masterclass in resilience and strategic thinking. Having worked on iconic launches like the Motorola Razr and Beijing Olympics with Adidas, he brings a unique perspective on what truly drives consumer choice in premium markets.At the heart of...2025-04-0232 minWFA's Better Marketing Pod with David WheldonEp 38: Dr Marcus Collins on navigating culture, meaning and purposeWhat makes a brand truly meaningful in people's lives? In this captivating conversation with Dr. Marcus Collins - professor, agency strategist, and cultural marketing expert - we explore how the most powerful brands transcend their product categories to become vessels of meaning in culture.Marcus reveals why brands aren't something we construct but rather what others think of them. Through examples like Patagonia, Nike, and Beyoncé, he illustrates how brands that stand for something beyond their products create deeper connections with people. "They are not defined by what they do," Marcus explains, "They're defined by who they a...2025-03-2629 minWFA's Better Marketing Pod with David WheldonEp 37: On being a real global marketer, Gen Alpha and hushing with Dr Frederique Covington Corbett, UNICEFIn this episode of WFA's Better Marketing Podcast in partnership with Meta, David Wheldon speaks with Dr Frederique Covington Corbett who is in the private sector division of UNICEF as Chief of Global Brand & Marketing. David and Frederique discuss the biggest mistake marketers make, whether Gen Alpha is getting the leadership they need, why CEOs need to become Chief Energy Officers, the hushing trend sweeping across companies and what Chief Marketing Officers may be surprised about when it comes to standing out in judging for the Effie Awards. About Frederique Covington Corbett...2025-03-0525 min
Berdun GlobalDukung Efisiensi Anggaran, WFA ASN DikedepankanKebijakan efisiensi anggaran yang diterapkan pemerintah mendorong penyesuaian kerja di kalangan instansi pemerintah. Misalnya sejumlah kementerian/lembaga mulai mewacanakan sistem bekerja dari mana saja alia work from anywhere (WFA). Ada pula yang akan mengombinasikan antara WFA dengan bekerja dari kantor. Merespons hal itu, Kepala Badan Kepegawaian Negara (BKN) Zudan Arif Fakhrullah mengataman, fleksibilitas kerja ASN harus mengutamakan kualitas layanan.2025-02-1213 minWFA's Better Marketing Pod with David WheldonEp 36: On being AI-able with Mark Ritson and his AI alter ego, the RitbotIn this episode of WFA's Better Marketing Podcast, David Wheldon speaks to marketing guru, Mark Ritson, and his AI-generated alter ego, the Ritbot. Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z -Spotify: https://spoti.fi/3ZvNpro -YouTube Music: https://bit.ly/47eQTTj -YouTube Video: https://bit.ly/4idYNB6 2024-12-1258 min
HR & Payroll 2.0Strategies to Keep WFA from Becoming WTF with Special Guest John LeeOn this episode, Pete and Julie welcome Co-Founder and CEO of Work from Anywhere, John Lee, to the show to talk remote working strategies that keep WFA from becoming WTF!John shares his unique insights from the front lines of advising some of the largest corporate enterprises creating agile talent models through remote working strategies. The group talks the value and impact of remote working on the employee experience, and how employers are enabling successful Work From Anywhere (WFA) programs. John shares key characteristics and best practices for organizations winning with WFA in contrast with those failing, an...2024-12-0346 minWFA's Better Marketing Pod with David WheldonEp. 35: On redefining customer proposition with Michelle McEttrick, PrimarkIn this episode of WFA's Better Marketing Podcast, David Wheldon speaks to Primark's Chief Customer Officer, Michelle McEttrick, about pivoting from a 'no marketing' approach to brand building to redefine customer proposition and grow in new markets.Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z -Spotify: https://spoti.fi/3ZvNpro -YouTube Music: https://bit.ly/47eQTTj -YouTube Video: https://bit.ly/4idYNB6 2024-11-2738 min
The Walking Football Interview PodcastWFA NTC Women’s National Cup – Over 50s Podcast Part 2 of 2Mr Podcast attends the prestigious WFA NTC Nation Cup Women’s Over 50s Finals and interviews the following players, sponsors and WFA officials: You can view the match action here:2024-09-2741 min
The Walking Football Interview PodcastWFA NTC Women’s National Cup – Over 40s Podcast Part 2 of 2.Mr Podcast attends the prestigious WFA NTC Nation Cup Women’s Over 40s Finals and interviews the following players, Walking Football Association (WFA) management, sponsors and match officials: You can view the match action here:2024-09-121h 02
The Walking Football Interview PodcastWFA NTC Women’s National Cup – Over 40s Podcast Part 1 of 2.Mr Podcast attends the prestigious WFA NTC Nation Cup Women’s Over 40s Finals and interviews the following players, Walking Football Association (WFA) management, sponsors and match officials: You can view the match action here:2024-09-041h 05WFA's Better Marketing Pod with David WheldonEp 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXAIn episode 34 of the Better Marketing Pod, David Wheldon speaks to AXA Group Head of Communication, Brand and Sustainability, and a member of the AXA Management Committee, Ulrike Decoene.Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z -Spotify: https://spoti.fi/3ZvNpro -YouTube Music: https://bit.ly/47eQTTj -YouTube Video: https://bit.ly/4idYNB6 2024-09-0329 minWFA's Better Marketing Pod with David WheldonEp 33: On how a YouTube music channel can help sell cars with Allyson Witherspoon, NissanIn this episode of the Better Marketing Pod, David Wheldon speaks to Allyson Witherspoon, Global CMO of Nissan Motor Corporation about the electric vehicle race, why marketers should always put brand before product and how a YouTube music channel can help sell cars.Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z -Spotify: https://spoti.fi/3ZvNpro -YouTube Music: https://bit.ly/47eQTTj -YouTube Video: https://bit.ly/4idYNB6 2024-05-3025 min
Get A Bucket ShowProfessional Women's Football - WFA & DC Divas w/ Jebrae WilliamsSend us a textPlease subscribe to channel and go to link below for more sports content!linktr.ee/GABPodTUNE IN as I discuss the Women's Football Alliance (WFA) with Jebrae Williams, DC Divas Linebacker! We'll discuss how Women have been playing organized tackle football in the US for over 40 years. The WFA is home to many elite athletes including National Team Members and NCAA D1 stars. We'll also discuss the DC Divas, their team and just how impactful the game of football truly is! One of the best teams in t...2024-05-2753 minWFA's Better Marketing Pod with David WheldonEp 32: On AI, sharing and scaling with Asmita Dubey, L'OréalIn episode 31 of the Better Marketing Pod, David Wheldon speaks to L'Oréal's CMO, Marketer of 2023 and Global Marketer Week speaker, Asmita Dubey.Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z -Spotify: https://spoti.fi/3ZvNpro -YouTube Music: https://bit.ly/47eQTTj -YouTube Video: https://bit.ly/4idYNB6 2024-05-0231 min