Shows
What If? So What?Wally Burchfield, Automotive Industry Expert on AI and Consumer DataIn this episode of “What If? So What?”, host Jim Hertzfeld sits down with Wally Burchfield, a seasoned automotive executive with more than five decades of experience with General Motors, Nissan, and beyond. Wally shares hard-earned insights on how data, trust, and customer experience have reshaped the automotive industry, and what other sectors can learn from it. From the rise of telematics to AI in marketing, Wally emphasizes the importance of keeping the consumer at the center of every decision. If you're navigating digital transformation, this episode offers a grounded, practical perspective on how to build trust, deliv...
2025-10-0127 min
Real Talk about Marketing#69 - Game-changing Experiences with In-Market Signals | Real Talk about Marketing an Acxiom PodcastJonathan Lucenay and Wally Burchfield join the podcast to discuss how identifying and focusing on active shoppers and their intent signals can drive better experiences for both the consumer and the brand – showing a 5:1 return and increased profits on a transactional basis.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
2025-04-1539 min