Shows
Printing's AliveKim Woodin on Print Industry Growth and Embracing Print InnovationIn this episode of Printing's Alive, Warren Werbitt chats with Kim Woodin about her journey at Aurora Fastprint. They discuss the role of expos in staff development, the evolution of QR codes, and digital printing at Aurora Fastprint. Topics include overcoming COVID-19 challenges, business growth through networking, and web-to-print solutions with Shopify. They also cover employee engagement, print education, customer service, and company culture. Kim shares insights on financial strategies, technology adoption, and maintaining passion and production optimization in the print industry.
(0:00) Introduction of special guest Kim Wooden
(0:56) Kim Wooden's discovery and impact of Printwhisper Shop
(3:27) The value of industry...
2026-02-2456 minPrinting's AliveExpanding Horizons: David Solomon on Global Growth Strategies and Market Entry InsightsIn this episode of Printing's Alive, Warren Werbitt and David Solomon discuss international expansion in the printing industry. David offers strategies for entering the US market, overcoming global growth challenges, and avoiding common mistakes. They delve into navigating laws, engaging with international customers, and selecting countries for expansion. The conversation also covers building a successful global e-commerce strategy, understanding diverse business cultures, and the importance of in-person relationships. The episode concludes with insights on identifying reliable partners and opportunities for international podcast collaborations.
(0:10) Introduction to Growth Beyond Your Current Market with David Solomon
(2:02) David Solomon's Expertise in International Expansion
(3:47) Overcoming...
2026-02-1750 minPrinting's AliveNavigating Used Printing Equipment: Insights from Dean Beckett on Buying, Maintenance, and TrendsIn this episode of Printing's Alive, Warren Werbitt chats with Dean Beckett about the world of used printing equipment. They delve into CalaLogic Ltd's role in the industry and compare new versus used equipment costs. Dean shares his journey into equipment sales, the founding of CalaLogic Ltd, and the importance of industry relationships. They discuss key considerations for buying used presses, the importance of inspections, and strategies for financing and budgeting. The episode also covers selecting bindery equipment, maximizing trade-in value, common pitfalls, market changes, global dynamics, and best practices for equipment care in 2026.
(0:10) Introduction to Printing's Alive and guest...
2026-02-1055 minPrinting's AliveAI and Printing: Al Kennickell Discusses Innovations, Leadership, and Future StrategiesIn this episode of Printing's Alive, Warren Werbitt chats with Al Kennickell from The Kennickell Group about AI's transformative role in the printing industry. They explore AI's practical applications, including legal insights, contract analysis, and website construction. The discussion covers AI's impact on printing embellishments, new technologies, and strategies for purchasing and financing equipment, featuring a special offer on the MGI 3,600. Warren and Al emphasize engaging customers with print samples, leadership in experimentation, and balancing owner involvement in sales and production. The episode concludes with a call for industry collaboration and support.
(0:10) Introduction of Al Canicol from The Canicol Group
(0:54...
2026-02-031h 09Printing's AliveNavigating Career Transitions: Insights on Resilience, Identity, and Connection with Nick BenkovichIn this episode of Printing's Alive, Warren Werbitt talks with Nick Benkovich about navigating career transitions after being laid off. Nick shares his personal experiences and reactions to layoffs, reflecting on his thirteen-year tenure before the unexpected change. They discuss the importance of mental health, maintaining routines, and the role of support systems during tough times. The conversation explores how personal identity intertwines with professional life and the significance of leveraging industry relationships. Nick emphasizes the value of volunteering, gratitude, and kindness, offering advice on staying connected and supporting others. They also touch on social interactions in a post-COVID world...
2026-01-271h 02Printing's AliveApparel Printing Insights: Ron Goodwin on Techniques, Challenges, and Industry GrowthIn this episode of Printing's Alive, Warren Werbitt is joined by Ron Goodwin to explore the dynamic world of apparel decorating. They discuss Ron's journey and the significant changes in apparel printing, focusing on techniques like direct to film printing. The conversation delves into the size of the t-shirt printing industry, concert merchandise, and the challenges of on-demand printing and inventory management. They examine pricing strategies, customer categories, and supplier consolidation, comparing apparel and paper supply chains. Ron shares insights on customer value perception, handling large orders, and the impact of purchasing departments. The episode also highlights fundraising, charity programs...
2026-01-201h 01Printing's AliveInnovating Print: Chris Minn on Digital Marketing, Automation, and Omni-Channel StrategiesIn this episode of Printing's Alive, Warren Werbitt and Chris Minn explore the evolving printing industry. They discuss Print United collaboration, strategies for protecting printers, and the challenges of selling print equipment. Warren shares his venture into the t-shirt market via Shopify. Chris, from Digital Ink Agency, emphasizes automation in digital marketing. They also cover maintaining relationships, social media's role, and company culture's impact on print businesses. The episode highlights omni-channel strategies, promotional merchandise, and introduces the Print Island platform, celebrating industry unsung heroes.
(0:00) Introduction with Warren Werbitt and guest Chris Mann
(1:22) Print United collaboration feedback and protecting printers
(3:14) Challenges...
2026-01-131h 06Printing's AliveMastering Print Marketing: Insights on Strategy, Differentiation, and Networking with Gee RanasinhaIn this episode of Printing's Alive, Warren Werbitt delves into the world of marketing in the printing industry with Gee Ranasinha, CEO of Kexino. They explore the significance of trade shows like Drupa for networking and financial justification, and debunk common misconceptions about marketing in the print world. The conversation highlights the importance of strategic marketing, standing out, and avoiding budget pitfalls. Gee shares insights on transitioning from equipment-based selling to strategic marketing, emphasizing the power of storytelling and personal relationships. They discuss differentiation, trust-building, and the necessity of understanding customer profiles. The episode wraps up with practical business improvement...
2026-01-041h 12Printing's AliveReimagining Print's Role: Richard Askam on Industry Challenges, Creativity, and Future VisionsIn this episode of Printing's Alive, Warren Werbitt welcomes Richard Askam to discuss the innovative concept of Print Island and its role in connecting the global print industry. They explore common challenges, such as the focus on pricing, and discuss strategies for promoting print in business. The conversation delves into rebranding the print industry, addressing generational communication differences, and media consumption trends. They also touch on hobbies, mental health, creativity, and the evolution of personal brands in modernizing print businesses. The episode highlights engaging younger generations, the success of Print Island, and Warren's vision for the podcast, with insights on...
2025-12-3049 min
Impressions XchangeSelling Your Printing Business: Jim Russell on Valuation, Market Trends, and Key ConsiderationsIn this episode of Printing's Alive, Warren Werbitt chats with Jim Russell from New Direction Partners about selling a printing business. Jim shares insights on evaluating company worth, determining value factors, and preparing for sale. They discuss market trends, post-sale roles, private equity, and employee considerations in mergers and acquisitions.
2025-12-2350 minPrinting's AliveSelling Your Printing Business: Jim Russell on Valuation, Market Trends, and Key ConsiderationsIn this episode of Printing's Alive, Warren Werbitt chats with Jim Russell from New Direction Partners about selling a printing business. Jim shares insights on evaluating company worth, determining value factors, and preparing for sale. They discuss market trends, post-sale roles, private equity, and employee considerations in mergers and acquisitions. Key steps for selling, sale timelines, financial prep, and the impact of company culture on valuation are explored. They also cover selling expenses, the need for advisory services, and technology's influence on business valuation.
(0:10) Introduction and guest Jim Russell of New Direction Partners
(1:09) Jim Russell's printing industry insight
(3:02) New Direction...
2025-12-2350 minPrinting's AliveRevolutionizing Advertising with AI: Vince Cook on Ad Legends and Industry TransformationIn this episode of Printing's Alive, Warren Werbitt chats with Vince Cook from Ad Legends about AI's impact on advertising. Vince discusses his journey and how Ad Legends is democratizing marketing for non-experts through AI-driven creative briefs and emotional branding. They explore how the platform enhances work-life balance by saving time for businesses. Warren shares his experiences, and they delve into industry disruptions and interest from major agencies. The episode includes marketing essentials, personalized consultations, and AI insights. It concludes with product demos, the Imagine AI Live conference, and contact info for Adlegends.ai.
(0:00) Introduction of Vince Cook from Ad...
2025-12-1655 minPrinting's AliveEmbracing Automation in Print: Julie Watson on Technology, Innovation, and Industry TrendsIn this episode of Printing's Alive, Warren Werbitt chats with Julie Watson from Ultimate Tech about the evolving world of printing technology. They delve into imposition, finishing automation, and the challenges of adopting new tech. Topics include attracting younger generations, balancing customization with cost, and overcoming resistance to tech investments. They discuss automation's role during COVID, tackling labor shortages with AI, and solutions for small shops. Warren shares his automation journey, touching on strategic planning, past challenges, and choosing the right software vendor. The episode wraps up with insights on embracing change, capital investment, and the importance of training and...
2025-12-0958 minPrinting's AliveExploring Creativity in Print: Doug Laxdal on Unique Projects and Innovative TechniquesIn this episode of Printing's Alive, Warren Werbitt is joined by Doug Laxdal to explore the fascinating world of print. They discuss the origin of The Gas Company's name and its award-winning history, Doug's journey into bookbinding, and the company's unique services. The conversation touches on maintaining client relationships and innovative projects like the Hellmann's Garlic Aioli and the "Unburnable Book" for Margaret Atwood's Handmaid's Tale. They delve into budgeting and shipping challenges, high-stakes architectural jobs, and creative print solutions. The episode concludes with a focus on the importance of creativity and a commitment to exploring diverse topics in future...
2025-12-0258 minPrinting's AliveNavigating the Apparel Printing Revolution: Insights from Davis Slagle of BeeGraphixIn this episode of Printing's Alive, Warren Werbitt is joined by Davis Slagle from BeeGraphix to discuss the company's transformation during COVID and its transition to direct-to-film printing. They explore growth and price competition in the apparel printing market, as well as strategies for market diversification and managing seasonal demand. The conversation delves into BeeGraphix operations, equipment choices, and advice for newcomers to the industry. They highlight the importance of planning and marketing in equipment investments, the benefits of outsourcing, and industry trends from the Printing United expo. The episode concludes with insights on managing high-volume jobs, quality control, technological...
2025-11-2547 min
2 Regular Guys PodcastWhen Print Worlds Collide: Breaking the Old Rules of Print with The Print Whisper
This week, the 2 Regular Guys welcome back Warren Werbitt, The Print Whisperer himself, to explore the growing convergence between commercial print and apparel decoration. Warren recently launched theprintwhisperer.shop, and we’ll talk about what pulled him deeper into the decorating world and why this crossover matters for the future of both industries. We’ll also continue the conversation Aaron and Warren started on his podcast, Printing’s Alive. Together, they unpack the challenges printers unintentionally create for themselves, the real drivers behind standout creativity, how sales mindsets have evolved, and what leadership really looks like in print today. Expect...
2025-11-211h 022 Regular Guys Talking Decoration and PersonalizationWhen Print Worlds Collide: Breaking the Old Rules of Print with The Print WhisperThis week, the 2 Regular Guys welcome back Warren Werbitt, The Print Whisperer himself, to explore the growing convergence between commercial print and apparel decoration. Warren recently launched theprintwhisperer.shop, and we’ll talk about what pulled him deeper into the decorating world and why this crossover matters for the future of both industries. We’ll also continue the conversation Aaron and Warren started on his podcast, Printing’s Alive. Together, they unpack the challenges printers unintentionally create for themselves, the real drivers behind standout creativity, how sales mindsets have evolved, and what leadership really looks like in print today. Expect...
2025-11-211h 02Printing's AliveCreativity, Sales, and Leadership in Print: Insights with Aaron MontgomeryIn this episode of Printing's Alive, Warren Werbitt welcomes Aaron Montgomery to discuss his podcast journey and Warren's new t-shirt shop concept. They explore the importance of creativity and positivity in t-shirt design, as well as the impact of donations to the Make A Wish Foundation. The conversation shifts to attracting young talent and the significance of training in the print industry. Warren shares insights on client engagement, leadership's impact on team morale, and his early experiences in print. They delve into sales strategies, using humor, and the value of persistence. The episode concludes with reflections on shared interests, the...
2025-11-1855 minPrinting's AliveRevolutionizing Print: Katelin Shanks on Automation, AI, and the Future of PrintingIn this episode of Printing's Alive, Warren Werbitt chats with Katelin Shanks from Racami about software implementation in the print industry. They discuss planning challenges, building internal teams, and the importance of communication. The conversation covers print automation trends, investment sizing, and common implementation issues, with a focus on AI's impact. Katelin offers insights on vendor relationships, solution architecture, and ROI. They also discuss Racami's platform and AI's future role. This episode provides valuable advice for small to medium-sized printers, stressing education, human interaction, and cautious AI adoption.
(0:10) Introduction of Caitlin Shanks from Rackamy and overview of services
(1:34) Planning and...
2025-11-111h 03Printing's AliveEmpowering Print and Signage: Insights from Wendy Graves and the Make It Happen AcademyIn this episode of Printing's Alive, Warren Werbitt chats with Wendy Graves from the Make It Happen Signage Academy about its impact on the printing and signage industry. They discuss the academy's events, the importance of industry language, and Wendy's passion for signage. The conversation highlights the academy's programs, hands-on and online training balance, and community college partnerships. They also cover the importance of passionate trainers, unbiased sessions, franchise training challenges, training costs, ROI, AI impact, and fair pricing strategies. The episode concludes with insights into industry challenges and future plans.
(0:00) Introduction of special guest Wendy Graves and the Make...
2025-11-0457 minPrinting's AliveInnovations in Print: Digital Embellishment and Apparel with Kevin AbergelIn this episode of Printing's Alive, Warren Werbitt is joined by Kevin Abergel from Taktiful to delve into the recent Printing United conference. They discuss the growing interest and impact of digital embellishment, exploring the variety and pricing of embellishment machines. Warren shares his overall impressions of the event, highlighting innovations in the apparel business and the significance of unique business cards. The conversation underscores the importance of focusing on business and the essential role print plays in various industries. The episode wraps up with a look at upcoming plans and closing remarks, reflecting on the dynamic nature of the...
2025-10-3118 minPrinting's AlivePrinting United Highlights: Warren's Top 10 ListIn this episode of Printing's Alive, Warren Werbitt recaps the Printing United conference, spotlighting innovations and a Top 10 list of highlights. He emphasizes the importance of industry networking, giving a shout out to Tactifull. Warren explores the Apparel zone and promotes The Print Whisperer shop. Feedback from attendees and vendors provides insight into the event's impact. Looking ahead, Warren teases upcoming podcast guests and additional promotions. The episode wraps up with closing remarks and acknowledgments, reflecting on the vibrant atmosphere and valuable connections made at Printing United.
(0:00) Introduction to Printing United conference recap
(1:35) Highlights from Printing United: Innovations and Top 10...
2025-10-2813 minPrinting's AliveExploring Printing United: Networking, AI, and Trade Show InsightsIn this episode of Printing's Alive, Warren Werbitt and guests Mark Pomerantz, Wendy Graves, Joanne Gore, Elisha Kasinskas, Davis Slagle, and Shelby Sapusek explore the significance of attending trade shows like Printing United. They discuss networking, learning opportunities, and the Printing United all-star team. Highlights include the AI Pavilion, Women in Print Alliance, and educational sessions. They also cover the importance of the label and packaging segment, G7 certification, and Student Day. Tips for maximizing trade show experiences, digital embellishment, and AI's role in the industry are shared, emphasizing print's global impact and the value of networking.
(0:00) Introduction and welcome
(0:38...
2025-10-1449 minPrinting's AliveFrom Comics to Car Wraps: Greg Horn on Printing, AI, and the Art of CollaborationIn this episode of Printing's Alive, Warren Werbitt welcomes Greg Horn to discuss his journey in comics and art techniques. Greg shares challenges in printing, color matching, and the internet's impact on comic art. They explore digital tools, preparing for Printing United, and collaborations for printing samples. The conversation shifts to Greg's freelance work, digital challenges, and designing comic book covers. They discuss enhancing prints with special effects, celebrity collaborations, and large format printing. The episode addresses AI's role in art, ethical concerns, and future prospects. Wrapping up, Greg talks about his website, event schedule, and offers discounts for listeners...
2025-10-0758 minPrinting's AliveThe Power of Print Marketing: Insights with Mark Potter of Canvas MagazineIn this episode of Printing's Alive, Warren Werbitt and Mark Potter discuss the launch of Canvas Magazine and Connect Magazine's impact on the print industry. They explore content creation, marketing, and segmentation strategies for printers. The conversation covers the emotional value of print, targeting demographics, and critiquing LinkedIn profiles. They discuss integrating sales and marketing, multilevel selling, and crafting effective elevator pitches. The episode highlights client testimonials, personalized business cards, and building authentic relationships, wrapping up with insights on print opportunities and a call to action.
(0:00) Episode introduction with Warren Werbitt
(0:59) Guest introduction and Canvas Magazine launch
(3:44) Connect Magazine's impact...
2025-09-301h 04Printing's AliveEmbracing Web-to-Print: Insights with Naimish Patel of OnPrintShopIn this episode of Printing's Alive, Warren Werbitt converses with Naimish Patel from OnPrintShop about the evolving role of web-to-print by 2025. They explore the inception of On Print Shop, challenges in the print industry, and the onboarding process. The discussion highlights customer readiness, success rates, and client demographics. Naimish shares customer feedback, success stories, and common complaints while addressing printer adaptation and technology changes post-COVID, including AI. The episode delves into why printers choose OnPrintShop, unique client uses, and marketing strategies in the competitive web-to-print market. The conversation wraps up with insights on evaluating software solutions and upcoming events like...
2025-09-2355 minPrinting's AliveThe Ultimate Life Climb: Kilimanjaro, Transformation, and Personal GrowthIn this episode of Printing's Alive, Warren Werbitt is joined by Sean Swarner and Nile Said to discuss their upcoming Ultimate Life Climb. Sean shares his remarkable journey as a cancer survivor, while Nile reflects on his coaching experiences. The conversation delves into Warren's trekking adventures and the cultural and spiritual significance of climbing Kilimanjaro. They explore the transformative nature of the climb, personal growth, and the preparation required for such a journey. The episode also touches on financial and emotional aspects, the impact of reaching the summit, and the importance of self-exploration. It concludes with an invitation and a...
2025-09-1652 minPrinting's AliveExploring Printing United 2025: Innovations, Networking, and the Future of PrintIn this episode of Printing's Alive, Warren Werbitt, Mark Subers, and Chris Curran delve into the exciting developments at Printing United. They explore the show's new features, its vision, and its significance for printers. The conversation highlights the importance of networking, the AI Pavilion, and engaging young talent in the industry. They discuss the future of print, iLearning initiatives, the new G7 Plus color standard, and sustainability. The episode covers educational sessions, label technology, and strategic business expansion, along with tours and investment in embellishments. It concludes with insights on fostering youth engagement and special events for expo attendees.
(0:00) Introduction...
2025-09-0957 minPrinting's AliveColin Sinclair McDermott on Print Sales, Marketing Insights, and Community ImpactIn this episode of Printing's Alive, Warren Werbitt chats with Colin Sinclair McDermott about his print industry journey. They explore Colin's career, lessons from failures, and the importance of integrity. Topics include marketing pitfalls, understanding customers, and collaboration. Colin shares insights on sales strategies, LinkedIn's impact, and direct mail's role. They discuss hiring challenges, digital-print integration, and creative direct mail ideas. The episode also covers charity work, community involvement, and print mastermind groups, ending with Colin's volunteer efforts in Africa and a Kilimanjaro trip teaser.
(0:00) Introduction to the episode and guest Colin Sinclair McDermott
(0:54) Colin's background in the print industry...
2025-09-021h 09Printing's AliveRebekah Hughes on Print Legacy, Neurodiversity, and Technology's RoleIn this episode of Printing's Alive, Warren Werbitt chats with Rebekah Hughes from Latcham about her unique journey in the print industry and her family's print legacy. They discuss the vital role of print, Latcham's services, and Rebekah's experiences with neurodivergence. She opens up about school and work challenges, language struggles, anxiety management, and AI's role in grammar and organization. They also touch on coping strategies, therapy's importance, understanding neurodiversity, and technology's impact on attention spans. The episode wraps up with reflections and gratitude.
(0:10) Introduction of guest Rebecca Hughes from Lachem
(0:36) Rebecca Hughes' background and family history in the print...
2025-08-2652 minPrinting's AliveSherri Langburt on Influencer Packaging, Print Creativity, and BabbleBox's InnovationsIn this episode of Printing's Alive, Warren Werbitt chats with Sherri Langburt about the fusion of influencer marketing and print via BabbleBox. They discuss the significance of physical packaging in campaigns, the creative design and printing processes, and the impact of tactile finishes. Sherry offers insights on targeting, ROI for B2B, budgeting, and influencer selection. They also explore personalization, merging digital and physical elements, and case studies like an insurance campaign for new moms. The episode concludes with BabbleBox's offerings, market predictions, and fulfillment challenges.
(0:00) Introduction to guest Sherry Langbert
(2:15) Understanding influencer marketing and BabbleBox's solution
(4:40) The significance of...
2025-08-1945 minPrinting's AliveTracy Archuleta Breaks Down Embellishments, Sales Tactics, and Today’s Print HurdlesIn this episode of Printing's Alive, Warren Werbitt sits down with Tracy Archuleta to explore her deep experience in the print industry. They dive into the growing role of CRMs, the rise of embellishments, and key considerations for printers looking to invest in finishing equipment. Tracy shares her perspective on market shifts post-COVID, modern sales challenges, and the importance of authentic client interactions. The conversation also touches on creative workflows, ROI analysis, cost negotiations, and using AI to streamline tasks like contract reviews. They wrap up with practical negotiation tips and a call to respect every member of the team.
(0:00...
2025-08-121h 05Printing's AliveChristine Yardley on Embellished Print, Sustainability, and Market StrategiesIn this episode of Printing's Alive, Warren Werbitt converses with Christine Yardley from Print Panther, delving into her pioneering journey with embellishments in print. They discuss the early adoption of embellishments, their market reach, and the significance of investment in this area. Christine shares insights on her partnership with Konica Minolta and the realities of ROI in embellished printing. The conversation touches on competition's role in pricing, the importance of direct mail, and the value of quality business cards. They also explore digital embellishments, sustainability in digital printing, and the benefits of joining print peer groups. The episode wraps up...
2025-08-0557 minPrinting's AliveExploring Print's Future: Insights from Lucy Swanston of Nutshell CreativeIn this episode of Printing's Alive, Warren Werbitt engages with Lucy Swanston of Nutshell Creative to delve into her extensive background in the print industry. They discuss the role of trade associations and the Strategic Mailing Partnership in educating providers, and explore marketing and branding strategies within the print sector. The conversation touches on differences between the UK and North American print landscapes, attracting young talent, and evolving trends like high-end catalogs and direct mail. Lucy shares insights on building customer relationships, the impact of embellishments, and her experiences with Cannes Lions. The episode concludes with advice on industry events...
2025-07-2950 min
Imagine AI PodcastWhy a 500-Year-Old Industry is Going All-In on AI – Warren Werbitt at Imagine AI Live 2025 | E136In this episode of the Imagine AI Live Podcast, host Cherenique Chase sits down with Warren Werbitt—better known as “The Print Whisperer.” A passionate voice in the print industry, Warren is on a mission to modernize legacy sectors with the power of AI. Warren shares how AI is revolutionizing print operations—from automating pre-press tasks to transforming internal workflows. But beyond business, he gets personal about how AI helps him navigate daily life with ADHD and dyslexia. This is a high-energy conversation about transformation, adaptability, and the human side of innovation. And yes—Warren’s using AI tools to run his podc...
2025-07-2312 minPrinting's AliveInnovating Print with Mark Geeves: ColorLogic, UV Inkjet, and Business DifferentiationIn this episode of Printing's Alive, Warren Werbitt talks with Mark Geeves about the innovations and strategies transforming the print industry. They explore the origins of ColorLogic and its offerings, comparing conventional and digital printing techniques with a focus on embellishments and silver ink usage for color variations. The discussion covers digital embellishments for short runs, cost considerations, and the benefits of UV inkjet printing. Mark shares insights on global customer engagement, marketing strategies, and the importance of business cards. They also discuss Touch7 technology, label press benefits, and strategic planning for print businesses, emphasizing collaboration and differentiation in the...
2025-07-221h 00Printing's AliveHow AI is Transforming Print and Business: Insights with Alex “Northstar” EnacheIn this episode of Printing’s Alive, Warren Werbitt sits down with AI strategist Alex “Northstar” Enache to explore how artificial intelligence is reshaping the print industry and empowering small businesses. Discover actionable AI insights, tools that boost productivity and sales, and practical strategies to improve work-life balance and client relationships. Learn how to overcome common AI myths, embrace a data-and-intuition mindset, and prepare your business to be AI-ready. Whether you're a print professional or business leader, this conversation delivers valuable guidance to thrive in an AI-driven future.
(0:00) Introduction to Episode and Guest Alex Northstar
(0:46) Alex Northstar's Background and AI in Pri...
2025-07-1559 minPrinting's AliveEmbracing AI and Resilience: Transforming the Printing Industry with Elatia AbateIn this episode of Printing's Alive, Warren Werbitt is joined by futurist Elatia Abate to explore the evolving landscape of the printing industry. They discuss how to balance current strategies with future AI advancements and the importance of embracing change over linear thinking. Reflecting on lessons from COVID, they highlight the value of human interaction and maintaining a positive mindset. The conversation delves into AI's role in communication, emotional intelligence, and ethical considerations. Elatia shares insights on AI conferences and steps for business integration, emphasizing the need for a future-led strategy.
(0:10) Introduction of Elatia Abate and her role as a...
2025-07-0856 min
Impressions XchangeMastering Print Sales with Guru Bill FarquharsonOn this episode, host Warren Werbitt welcomes expert Bill Farquharson, who has more than 40 years of experience in sales.
2025-07-011h 02Printing's AliveSales Success in Print: Traits, Tools, and Trends with Bill FarquharsonIn this episode of Printing's Alive, Warren Werbitt chats with sales expert Bill Farquharson about the changing landscape of sales in the print industry. Bill highlights key traits for today's successful salespeople, like kindness and authenticity. They discuss managing ineffective salespeople, setting clear expectations, and the strategic use of LinkedIn and AI. The conversation also covers the importance of company support, understanding client needs, and the value of leadership and training. Tune in to explore how to equip sales hires with the right tools and adapt to younger generations in sales.
(0:00) Introduction and guest introduction
(0:34) Bill's background and thoughts on...
2025-07-011h 02Printing's AliveIntegrating Print and Promo: Exploring Opportunities with Tim Andrews from ASIIn this episode of Printing's Alive, Warren Werbitt and Tim Andrews discuss ASI's role in the promotional product space and its partnership with Printing United Alliance. Warren shares his experience as an ASI member, offering insights into integrating promo products into print businesses. They explore industry evolution, quality improvements, and the importance of educating printers. Topics include marketing strategies, dispelling myths, enhancing customer service, the ESP platform, trade shows, and the ROI of quality items. Sustainability trends, tariffs, and the business advantages of promotional products are also highlighted, along with upcoming ASI shows.
(0:00) Episode introduction with Warren Werbitt and guest
(0:46...
2025-06-2455 minPrinting's AliveUnlocking Profitability in Print: Strategies, Challenges, and Innovations with Nick GawrelukIn this episode of Printing's Alive, Warren Werbitt chats with Nick Gawreluk from Print Profit about print industry profitability. They discuss traditional vs. modern costing methods, contribution margins, and job profitability. Nick shares his industry challenges, highlighting the significance of sales, pricing strategy, and customer value. They also cover generational leadership, MIS integration, competitive pricing, and collaboration. The episode addresses ROI on equipment, support for small print shops, rising operational costs, and business ethics. Tune in for insights on navigating the evolving print landscape.
(0:00) Introduction of Nick G from Print Profit
(1:47) History and Evolution of Print Industry Profitability
(2:39) Traditional vs...
2025-06-171h 00Printing's AliveMastering Marketing in Print: Strategies, Pitfalls, and Success StoriesIn this episode of Printing’s Alive, Warren Werbitt—The Print Whisperer—is joined by marketing expert Amanda Bronowski to dive deep into marketing strategies tailored for the print industry. Discover Amanda’s journey, the most common marketing mistakes printers make, and why having a marketing playbook is essential for growth. Learn from a real-world case study on how an envelope manufacturer’s missteps in personalization and brand consistency cost them big. The conversation covers actionable, low-cost marketing tactics like targeted direct mail, pro bono community work, and engaging customer demos. They also share insights on leveraging social media, hosting events, an...
2025-06-1046 minPrinting's AliveEmpowering the Next Generation: How Scholarships Are Shaping the Future of PrintJoin Warren Werbitt, Jules Van Sant, and Steve Falk in Episode 20 of Printing’s Alive as they explore the power of scholarships in print education. They discuss Canadian Print Scholarships and Graphics Scholarship Foundation (PGSF) and share personal industry experiences, highlighting strategies to engage youth and dispel misconceptions about print. The conversation delves into HR practices, the impact of modern technology, and the importance of company culture and mentorship. Success stories illustrate the long-term benefits of scholarships, while expert advice emphasizes supporting the next generation. The episode wraps up with insights on student involvement in fundraising and details on scholarship ap...
2025-06-0357 minPrinting's AliveInspiring the Future of Print: Youth Initiatives, Diversity, and Embracing InnovationIn this episode of Printing's Alive, Warren Werbitt is joined by Paul Stead, Georgina Hebbard, and Lara Vigar to delve into the Young People in Print (YPIP) initiative and its significance for the industry. The discussion covers the guests' backgrounds and their journey into print, highlighting programs like ASL's apprenticeship and the Printing Charity's Rising Stars. They explore the transition from social media to print, emotional connections to the medium, and the importance of diversity. The conversation addresses gender and age demographics, funding for YPIP, and perceptions among youth. Emphasizing communication across generations, the episode encourages young individuals to consider...
2025-05-2756 minPrinting's AliveHarnessing AI in Print: Insights on Business, Innovation, and Generational EngagementIn this episode of Printing's Alive, Warren Werbitt and guest Al Kennickell from Kennickell Group dive into the intersection of AI and business, starting with insights for family business owners and the transition to AI-driven operations. They discuss BoodleBox's innovative AI applications and explore AI's impact across various industries, including nonprofit work. The conversation highlights engaging younger generations with AI, optimizing sales, and enhancing print shop operations. They touch on quantum computing, AI risks, and the art of summarization. Wrapping up with the importance of hard work, luck in business, and future AI dialogues, the episode sets the stage for...
2025-05-211h 13
Taktiful Tuesdays Ep. 6: Passion for Print: Eric Vessels & Warren Werbitt Discuss the Future of the Printing Industry Welcome to Episode 6 of Taktiful Tuesdays! Eric Vessels from Taktiful sits down with Warren Werbitt, aka "The Print Whisperer," to dive deep into the world of print, entrepreneurship, and the passion that drives the industry forward. 🌟In this episode:🔹 Warren shares his journey into the printing industry, starting from his father’s small print shop to becoming a renowned industry leader.🔹 The viral video that made Warren a print icon and lessons on authenticity in building a personal brand.🔹 Insights on the latest trends in printing, including embellishments, AI, and the evolving techn...
2025-05-1927 minPrinting's AliveBridging Generations in Print: Baby Boomers, AI, and the Future of the IndustryIn Episode 17 of Printing’s Alive, Warren Werbitt dives into the evolving role of baby boomers in the printing industry and how their legacy is shaping its future. The conversation covers the impact of babyboomers.org, the generation’s relationship with emerging tech like AI, and the challenges of an aging workforce. Learn how mentorship, succession planning, and young professionals’ associations are helping bridge generational gaps. From the fate of physical books to digital transformation and leadership lessons, this episode explores what it means to pass the torch and keep print alive in a rapidly changing world.
(0:10) Introduction to the episod...
2025-05-131h 04Printing's AliveNavigating Burnout and Growth: Insights with Nile SaidIn this episode of Printing's Alive, Nile Said from GoOneUp joins to discuss his journey from a diverse background to becoming a coach, sharing personal insights into the evolution of coaching and his experiences with burnout. The conversation explores recognizing burnout signs, the critical role of self-care, and navigating a nervous breakdown through daily habits. Listeners learn about overcoming negativity bias with self-awareness and acceptance. The transformative power of personal challenges is highlighted, along with the significance of personal achievements and strategy sessions.
(0:10) Introduction of guest Nile Saeed
(0:29) Nile Saeed's background and transition to coaching
(3:03) Evolution of coaching and personal...
2025-05-061h 13Printing's AliveInnovative Marketing in Print: Strategies and Stories with Alex FechnerIn this episode of Printing's Alive, delve into creative marketing with a special guest as we explore video marketing highlights and the synergy between direct mail and digital marketing. The discussion emphasizes the importance of authenticity and taking risks, showcasing successful companies that have modernized the printing industry. Discover the impact of generational shifts on digital presence, employee-generated content, and print's role in everyday life. The episode advocates for a national print awareness campaign and provides insights into direct mail strategies, sales training, and engaging content. Personal stories illustrate brand development, relationship building, and a call to action concludes with...
2025-04-291h 00Printing's AliveEmpowering Print: Mental Health and Sustainability with Jessica DeColaIn this episode of Printing's Alive, Jessica DeCola from GPA shares her journey and challenges in the printing industry, emphasizing the growing leadership roles for women. She discusses her role at GPA, focusing on sustainability initiatives and the complexities of the industry. The conversation delves into the human and cultural aspects of sustainability and the mental health mission of the LinkedIn group "Sheet for Brains." Personal stories highlight the importance of therapy, with tools like Talk It Out and meditation apps discussed. The episode also explores the connection between mental and physical health, work-life balance, and company policies supporting mental...
2025-04-2246 minPrinting's AliveAI Revolution in Printing: Insights from Imagine AI Live with Steve MetcalfIn this episode of Printing's Alive, Steve Metcalf unveils Imagine AI Live, inspired by a ChatGPT moment. Explore the need for business-driven AI conferences and how AI turns everyone into a startup, as Warren Werbitt suggests. Reflect on last year's event and discover this year's collaboration with Printing United, emphasizing AI's impact on marketing. Notable speakers tackle AI fears and job security. Delve into AI's role in automating workflows, historical tech comparisons, and its effect on the printing industry. Learn about AI's daily benefits and cognitive shifts, with insights from Warren's lead generation experience. Conclude with final thoughts.
(0:00) Introduction of...
2025-04-1557 minPrinting's AliveNavigating M&A in Printing: Insights with Mark HahnIn this episode of Printing's Alive, Mark Hahn delves into Graphic Arts Advisors' services and succession planning in the print industry. He outlines key steps for selling a print business, emphasizing timelines, advisor roles, future value, and human factors in acquisitions. Mark also tackles challenges in the due diligence process, ESOPs, family succession, and M&A trends, underscoring the need for specialized legal advice. He shares insights on M&A success rates, post-sale satisfaction, and the role of industry-specific advisors. Tips for business owners and common selling mistakes are discussed, with closing thoughts and a future episode preview.
(0:00) Introduction and...
2025-04-081h 09Printing's AliveAI Meets Publishing: Exploring Innovation with Yehuda Niv of Spines.comIn this episode of Printing's Alive, Yehuda Niv from Spines.com discusses Spines' AI-based services and their impact on publishing and company growth. He contrasts AI with traditional publishing, highlighting benefits for authors and addressing misconceptions about AI and printed books. Warren shares insights on the industry's AI-driven evolution. Topics include Spines' market focus, brand strategies, collaboration with printing companies, and AI's role in content review. The episode also covers book production pricing, distribution options, new author tools, and the future of one-click publishing. Yehuda offers advice for aspiring authors and future collaborations.
(0:00) Introduction and welcome to Yehuda Niv from...
2025-04-011h 03Printing's AliveSustainability, Growth, and Women in Print with Jennifer McConnellIn this episode of Printing's Alive, Jennifer McConnell from Royal Out West discusses her role and the company's innovative printing services, including sustainable sugar sheet paper. She highlights effective marketing strategies and PrintForward's training program, debunking the myth that print is dead. Jennifer explores Royal Out West's growth, investments in equipment, and staff development. She shares advice for women in the industry, discusses company culture, and reflects on family business dynamics. Jennifer emphasizes self-awareness, overcoming adversity, and the power of belief and support, encouraging listener engagement.
(0:00) Introduction of Jennifer McConnell from Royal Out West
(1:26) Jennifer's role and Royal Out West's...
2025-03-2558 minPrinting's AliveInnovation, Leadership, and Mental Health in Printing with Jon BaileyIn this episode of Printing's Alive, Jon Bailey from Precision Proco discusses the company's evolution, specialization, and commitment to a customer-centric approach. The conversation delves into innovation, the role of customer feedback in shaping marketing strategies, and the impact of company size on culture and leadership. John highlights the importance of employee engagement, the leadership approach, and their recruitment philosophy. The episode also covers storytelling, industry gossip, and the exchange of ideas. Mental health awareness and work-life balance are emphasized as crucial components of a healthy work environment. The episode concludes with John's closing remarks and a glimpse into future...
2025-03-1837 minPrinting's AliveEmpowering Women in Print: Insights from Girls Who PrintIn this episode of Printing's Alive, Deborah Corn and Kelly Mallozzi discuss the transformative journey of Girls Who Print and the advantages of its nonprofit status. The conversation highlights the importance of mentorship in addressing the workforce crisis and tackling unconscious and gender biases in the printing industry. They share future plans to enhance inclusivity and the role of the industry in attracting talent, including the relationship with FESPA. The episode explores strategies for global expansion, member engagement, and challenging industry norms. Deborah and Kelly emphasize the value of vocational training, the need for positive work environments, and the celebration...
2025-03-1143 minPrinting's AliveBehavioral Science, Marketing, and Print Strategies with Gee RanasinhaIn this episode of Printing's Alive, Gee Ranasinha from Kexino explores the intersection of behavioral science and marketing, highlighting the role of emotions and being remarkable in consumer behavior. The discussion covers print's impact in marketing, Super Bowl ad insights, recruitment challenges, and senior-level distrust in marketing. Gee and Warren discuss Hatteras' strategies, industry challenges, and the importance of customer experience, modern equipment, and educating digital-native buyers. They also touch on strategic marketing, sales systems, and proactive action in the print industry, concluding with reflections and advice for print business owners.
(0:00) Introduction of guest Gee Ranissina and Kexino background
(1:14) Kexino's...
2025-03-041h 10Printing's AliveJeroen van Druenen from Jubels on Specialty Printing and Industry ChallengesIn this episode of Printing's Alive, Jeroen from Jubels shares their transition from traditional letterpress to digital printing, focusing on specialty binding and papers. Discover marketing strategies, margin nuances, and a high-end custom book project that highlights the luxury print market. Explore the challenges of print buying groups, the value of personal customer interactions, and sustainability practices. Jeroen also discusses the skilled worker shortage, graphic arts education evolution, FSC certification costs, and current print embellishments. The episode wraps up with reflections on passion in print and audience engagement.
(0:00) Introduction and guest welcome
(1:02) History and evolution of Jubels
(3:48) Specialization and techniques...
2025-02-2554 minPrinting's AliveHatteras Printing: Growth, Innovation, and AI with Bill DuerrIn this episode of Printing's Alive, Bill Duerr from Hatteras Printing shares insights into the company's rich history and commitment to customer satisfaction. The conversation delves into the quality standards and technological investments that set Hatteras apart. Bill discusses the challenges of recruiting skilled human labor and the strategies employed to attract both clients and employees. The episode explores innovations in business cards, sustainability efforts, and boosting employee morale. Bill highlights the influence of leadership and emerging industry trends, including AI's role in sales and marketing. The discussion rounds off with tips on maintaining professional relevance and concludes with acknowledgments...
2025-02-1839 min
Impressions XchangePrinting's Alive: Getting Recruitment Right with Dorinda GibbonsOn this episode of Printing's Alive, Warren Werbitt speaks with Dorinda Gibbons, director of Profile Recruitment, an international recruiter specializing in the printing and packaging markets. They discuss the market, trends, challenges, and strategies in recruitment.
2025-02-1150 minPrinting's AliveNavigating Print Recruitment: Insights from Dorinda Gibbons on Trends and StrategiesIn this episode of Printing's Alive, Dorinda Gibbons from Profile Recruitment sheds light on the intricacies of recruitment in the print and packaging sectors. The discussion navigates the impact of COVID-19 on job market trends, recruitment challenges, and the strategic benefits of using recruiters. Dorinda emphasizes the importance of communication, testing, and retention in recruitment processes, and provides a cost-benefit analysis of recruitment services. The episode also covers hiring Gen Z, diversity trends, and the demand for salespeople, alongside insights into effective onboarding and hiring practices. Dorinda offers advice on recruitment strategies, company culture, and the significance of in-house training.
(0:00...
2025-02-1150 minPrinting's AliveAI Meets Print: Joanne Gore on Marketing, Sales, and the Future of the IndustryIn this episode of Printing's Alive, Joanne Gore shares her passion for print and delves into the challenges of marketing within the industry, particularly in the post-COVID landscape. The discussion covers LinkedIn profile optimization and etiquette for virtual meetings, highlighting the shift towards online buying and networking. The conversation explores LinkedIn strategies alongside the applications of ChatGPT for enhancing sales, automating tasks, and improving communication. The episode also touches on AI's evolving role in business relationships, photography, and content creation. Joanne offers final advice on leveraging AI tools effectively while promoting the enduring relevance of the print industry.
(0:00) Introduction of...
2025-02-041h 04Printing's AliveThe Evolution of Media and Technology: Insights from Marketing Expert Mitch JoelIn this episode of Printing's Alive, Mitch Joel joins the discussion to delve into the evolving role of print within the modern marketing mix and his own journey from print to digital. The conversation explores the balance between digital and print media, trends in production costs, and digitalization's impact. Mitch shares insights on the collectibility of print media and the use of AI in productivity. The episode also covers sustainable practices, the commoditization of print packaging, and the influence of long-running podcasts on skill development. Reflecting on COVID-19's impact, the discussion touches on optimism in technology, bridging generational gaps...
2025-01-281h 03Impressions XchangePrinting's Alive: Revolutionizing Print: Digital Innovation, Sustainability, and the Future of the IndustryIn the first episode of TPW Printing's Alive Podcast, host Warren Werbitt welcomes top industry leaders from Kornit, Scodix, and Highcon to explore digital printing innovations, Israeli technology leadership, and the future of sustainable printing solutions.
2025-01-221h 08Printing's AliveInnovation Nation: How Israeli Companies Are Shaping Print’s FutureIn the 1st episode of Printing's Alive, the focus is on Israel's dynamic print industry, showcasing its technological innovations and entrepreneurial spirit. Dive into Highcon's digital die cutting technology and Scodix's influence on the folding carton market. Discover advancements in digital embellishment, packaging, and Kornit Digital's garment printing breakthroughs. Explore the growth of the on-demand print market and its impact on small businesses. Emphasizing sustainability, the episode covers digital dies, sustainable packaging, and eco-friendly practices in fabric printing. Delve into market dynamics, innovation strategies, and the challenges faced by Israeli entrepreneurs.
(0:00) Introduction to Printing's Alive podcast and guest introductions
(4:33) Innovation...
2025-01-211h 08Printing's AliveWelcome to Printing's Alive The PodcastIn this debut episode of Printing's Alive: The Podcast, we set the stage for an exciting journey through the dynamic world of print. Starting with an engaging introduction, we explore why print remains relevant in today's fast-paced, digital-driven society. Discover the multifaceted role print plays in our daily lives, from communication to commerce, and hear insights from industry enthusiasts and leaders who are shaping its future. Together, we debunk the myth that print is a relic of the past, proving its enduring impact and versatility. Don't miss out—subscribe now and join us as we celebrate the vibrant and evolving wo...
2025-01-1003 min
NewsRamp Business & Corporate PodcastFinancial Reports, Innovative Technologies, and Industry Partnerships: A Comprehensive OverviewIn today's episode, we cover a range of topics from financial reports to innovative technologies and industry partnerships. Copper Property CTL Pass Through Trust announces its monthly distribution, while Wytec International, Inc. launches a private offering for its Gunshot/Sensor Detection Technology. Simulated Environment Concepts, Inc. and CMR Construction & Roofing LLC plan to merge, and Mullen Automotive ships vehicles to Volt Mobility in the UAE. Goodway Group achieves Meta Media Certification, and PayMedix/TempoPay appoints a new Vice President of Sales. D-Wave Quantum Inc. prepares for the Quantum World Congress, and the Inland Marine Underwriters Association announces a leadership change...
2024-09-0533 min
NewsRamp Books & Publishing PodcastEmpowering Youth, Thrilling Adventures, and Print Industry InsightsIn today's episode, we feature three incredible individuals making waves in their respective fields. Abby Medin, a high school senior, has published a children's book called Meow Money to teach kids about personal finance. Phillip W. Price's latest novel, Asphalt Blues, is now available for pre-sales, offering a thrilling story in the Daniel Byrd series. Warren Werbitt, 'The Print Whisperer,' has released his debut book, 'Printing’s Alive,' sharing insights and strategies from the print industry.
2024-09-0504 minImagine AI PodcastTransforming the Print Industry with AI | Warren Werbitt at Imagine AI Live 2024 in Las Vegas | E32In this episode, Chris Madden converses with Warren Werbitt about his current AI projects in the print industry. They discuss the importance of AI and its real-world applications in design, reflecting on favorite AI conference speeches. Warren also shares insights on making AI accessible for the average person.
(0:00) Warren the Printing OG
(0:49) Key takeaways from ImagineAiLive: “It’s today, not tomorrow.”
(2:17) How is AI going to help the printing business?
(3:47) Why Antonis Kocheilas had the best session
(4:38) 2nd favorite session Andy Sack and Adam Brotman “Closest I’ve come to Bill Gates"
(5:45) Confernce Feedback -- Next year Sam Altman.
(6:55) With AI, you ca...
2024-05-1008 min
808 Podcast#345 Warren Werbitt - The Print WhispererWarren Werbitt the CEO of The Print Whisperer explains why is print not dead?
Get more info at https://ThePrintWhisperer.com/
2022-07-2608 min808 Podcast#345 Warren Werbitt - The Print WhispererWarren Werbitt the CEO of The Print Whisperer explains why is print not dead?
Get more info at https://ThePrintWhisperer.com/
2022-07-1908 min
Podcasts From The PrinterversePrinterChat Podcast Panel LIVE!Deborah Corn moderates a lively discussion with podcast co-hosts Jamie McLennan and Will Crabtree and our guests Warren Werbitt, Founder, Speaker, and Print Enthusiast at warrenwerbitt.com, Robert Godwin, Senior Brand Manager at Rent A Press, and Larry Vaughn, Strategic Account Executive at Thomas Printworks. Topics covered: COVID-19, Trade Shows, a fun "Pick-One" speed round, and more. Links Mentioned in Today's Episode: Jamie McLennan: https://www.linkedin.com/in/jamieprints Will Crabtree: https://www.linkedin.com/in/will-crabtree-b130a346 DMR Graphics: www.dmr-graphics.com/ Tampa Printer: tampaprinter.com/ W...
2020-06-171h 13