Shows
ChannelTalks by iasset.comHow to Achieve Seamless Sales Processes - Part 2In Part 2 of our interview with Wendi Sturgis, CEO of cleverbridge, our experts discuss how to tackle customer churn, especially during challenging times. They deep dive into the importance of automation within renewal and revenue processes and how implementation doesn’t need to be as complex as you might think.
Some key points covered within this episode include:
- How to automate renewals
- Overcoming internal barriers
- Leveraging feedback loops
- Why a straight renewal isn’t always the solution
- How to get an edge over your competitors
- How...2023-06-0622 minChannelTalks by iasset.comHow to Achieve Seamless Sales ProcessesIn this episode of ChannelTalks, we speak to cleverbridge CEO, Wendi Sturgis about the importance of quote-to-cash and renewal automation. The first instalment of a two part series, our experts offer real-world examples and practical advice from the field on how to streamline and expedite your sales processes. They cover the entire customer lifecycle, from what to do once you land a new deal, right through to renewals and asset retirement.
Who owns the renewal? 7:50
Dealing with a global channel - US vs rest of the world 15:30
How automated should renewals and expand motions be? 17:10
Are we considering th...2023-05-2232 min
TECHtonic: Trends in Technology and Services43. Being a SaaS CEO in 2023Thomas has an open and honest conversation with Wendi Sturgis, CEO of Cleverbridge, on her career path, the state of the tech industry today, levers of profitability, and what it takes to be a CEO.2023-01-2049 min
Future of WorkEmpathy-driven LeadershipCleverbridge CEO Wendi Sturgis and Quantum Metric Founder and CEO Mario Ciabarra discuss their approaches to empathy-driven leadership.MCCSRealty.com. Helping office tenants embrace the new normal. 2022-10-141h 00
Data UnlockedRe-Thinking Your International Business Strategies in Light of a RecessionIn this week’s episode of Data Unlocked, Jason sits down with Wendi C. Sturgis, the CEO of cleverbridge.Wendi is a (super) proud New Yorker who’s been working in the marketing and technology space for the last two decades.A passionate tech entrepreneur, she has been building companies and supporting great marketers for over fifteen years now.For the last seven months, Wendi has also been at the head of cleverbridge, a company that provides global billing solutions for digital goods, online services, and SaaS companies in B2C and B2B ma...2022-08-0221 min
CX ConversationsCX Imperatives | Wendi SturgisIn this episode we meet with Wendi Sturgis who has been in the New York scene for the last 25 years. She used to be the Chief Customer Officer before becoming CEO and gives some good tips and advice on what leaders need to know in order to advance their CX team forward. Working overseas has given Wendi a broader perspective on how to be a leader in various aspects of business and tells us how she has learned to scale her business to a global standard.Recommendation for CX leaders trying to work effectively with their senior leadership 1:052021-08-1922 min
Pit Stops to Podium: B2B RevOps PodcastCustomer Insights = Catalyst for Growth // with Wendi Sturgis“Crew Chief” Wendi Sturgis, the President of Lyte, fires off clue after clue to Customer Insights in Episode 4 of Pit Stops to Podium. With a passion for disrupting technology for scaling companies, Wendi is constantly refining ways to stay customer-centric and capture the data that articulates the value created for the customer.2021-06-0220 min
Women in Tech forumLeadership Series - Episode 15 - On the sofa with Wendi SturgisEpisode 15 of Angie Vaux's Leadership Series featuring Wendi Sturgis!2021-05-2614 min