Shows
Ideal PracticeThe Key to Connecting with Your Dream Clients: My 10-Step Process | IP 182Hey there everyone! Have you ever wondered why some clients light you up, while others leave you absolutely drained? That happens because we, as healers, often feel like we can help anybody. But that doesn’t mean we should help everybody. Here’s the thing ... I guarantee you will be better at helping some clients rather than others. And once you see that - and lean into it - amazing things will happen. The key to a joyful, thriving, truly Ideal PracticeTM, is working with clients...
2026-02-0342 minIdeal PracticeJoe Sanok: A Story of Business Success, True Worth and Personal Evolution | IP 170Hey everyone! You’re in for a treat and a half today! 😍On the podcast this week, I sat down with the one and only Joe Sanok, popular founder of Practice of the Practice and host of one of the most successful, longest-running podcasts in our field. Joe helps therapists build a private practice that they absolutely love … one that makes money, serves people deeply, AND doesn’t burn you out in the process. Heading into this interview, I was eager to hear his backstory, and he did not disappoint. :) In this ep...
2025-11-041h 03Ideal PracticeFrom Wimpy to Wow: How to Transform Your Psychology Today Profile With Aaron Price | IP 169Okay, let’s talk about this, folks.I know a lot of us break out in hives at the mere thought of marketing. 😜And yet - some of the most talented healers I know sit with open appointment slots while people who need their help are scrolling Psychology Today, completely lost.It's heartbreaking on both sides. 💔But we can fix that. :) So today, I’ve found someone who can help. Aaron Price is quite the therapy evangelist, who’s cracked the code on this whole thing. He helps therapi...
2025-10-281h 24Ideal PracticeMarina Gee | Why Your Story Matters More Than Your Credentials | IP 166Ever feel like you're screaming into a void when it comes to marketing your practice? 😵If so, you're going to love what I have for you today, because I'm talking with the brilliant Marina Gee about something that could completely transform how you connect with your ideal clients: authentic storytelling.And that might even mean telling YOUR story.(Even though we’re often taught specifically not to do that…)Marina is a digital marketing strategist who runs an agency specifically focused on helping healthcare professionals and private practic...
2025-10-211h 10Ideal PracticeJeremy Zug | What If Insurance Billing Wasn’t So Hard? A Helpful Conversation... | IP 165I’m so excited about today’s conversation, guys, which is a weird thing to say about … insurance. 😵💫Today’s guest, Jeremy Zug from Practice Solutions, lives and breathes mental health billing (yes, that's a thing!). And he doesn't sugarcoat it. Mental health billing IS harder than medical billing. Insurance companies DO play games with us. That little voice in your head telling you this stuff is complicated and frustrating? You're absolutely right. But here's what Jeremy knows that most of us don't - there's a better way to play this game.In this...
2025-09-301h 22Ideal PracticeMichelle Knox | I've Got a Great Logo - Does That Mean I've Got a Great Brand? | IP 163Today, I'm talking with the truly talented Michelle Knox, a brand strategist and designer who has become not only one of my closest friends, but also one of my most trusted advisors over the years. Michelle helps women entrepreneurs, small businesses, and nonprofits cut through the noise and create messaging that actually makes the right people stop and pay attention.In this episode, we’ll dive deep into why most people are starting their branding journey completely backwards, and how to fix that before wasting another dollar on pretty gra...
2025-09-161h 16Ideal PracticeRailey Molinario | Relationship Intelligence, and Why You Must Trust Your Self | IP 162Are you a relationship expert in one way or another?Feel like that’s something you have a pretty good handle on?As healers - especially therapists - we often consider ourselves experts on what it takes to develop healthy relationships - but how often do you think about the relationship you have with yourself? The truth is, many of us struggle with the very foundation of all healthy connections: trust. And especially: with trusting ourselves.Today I'm talking with Human Connection expert Railey Molinario, who is passionate about the...
2025-09-091h 13Ideal PracticeReal Talk: How to Keep Your Practice Going When Life Gets Messy | IP 161Hey there, everyone!Last week, I had a wonderful conversation with Gordon Brewer, host of The Practice of Therapy podcast, about how to keep your private practice going when your life is completely falling apart. It touched me so deeply that I wanted to come back this week and dive in with some of my own thoughts.Because here's the thing... life happens to all of us sooner or later, right? Whether you're clocking in for someone else or running your own show, challenges are a fact of life. But when yo...
2025-09-0237 minIdeal PracticeGordon Brewer | How Do You Serve Clients When You're Barely Surviving, Yourself? | IP 160Today I’m sitting down with the ever-steady and ever helpful Gordon Brewer to talk about something we don't discuss nearly enough – how to keep your practice thriving when life gets really, really hard. 😓Gordon is the owner of Kingsport Counseling Associates, a group practice, and host of The Practice of Therapy podcast. (Gordon is way ahead of me. He’s approaching his 400th episode!)He also has an extremely powerful story to share … For 13 years, Gordon successfully ran and grew his practice all while at the same time serving as primary caregiver for his bel...
2025-08-261h 13Ideal PracticeHow Rosanne Carter Turned Burnout Into Her Biggest Business Asset | IP 159Today, I’m excited to have the incredible Rosanne Carter joining us here on the podcast to talk about something that is near and dear to her heart: nervous system co-regulation and why understanding this concept could completely transform your practice (and your life).Rosanne is a psychotherapist and consultant who specializes in helping parents, children, and early childhood support professionals understand their OWN nervous systems so they can be more present and more regulated in their work and relationships.But here's why I love Rosanne's story so much … She c...
2025-08-191h 12Ideal PracticeThe 3 Systems Every Practice Owner Needs: A Deep Dive With Ariana Refsdal | IP 157Do you ever feel like your practice is held together by nothing more than rubber bands and band-aids? Feel like you're constantly putting out fires instead of actually growing the business you dreamed of? If this sounds familiar, you'll love what I have for you today, because I'm talking to the ever-so-organized Ariana Refsdal about creating systems that actually work for creative, intuitive healers like us.Ariana is a business systems expert who helps mission-driven entrepreneurs streamline their back office operations through a more holistic approach. And, she knows that organizing our...
2025-08-051h 19Ideal PracticeWhat? Therapy in a Wetsuit?!: A Fun (Inspiring!) Conversation With Gary Katz | IP 156Today, we’re going to get out of the office, out of our heads, and back into our bodies, my friends. Woot! 🥳In this episode, I've brought back one of my favorite guests - the brave and oh-so-creative Gary Katz - for a deep dive into the magic of experiential work.Gary is a licensed therapist and founder of the Center for Intimacy Recovery, a group practice with services now in seven states around the U.S. He's also the most wonderfully creative human who takes therapy way beyond the tra...
2025-07-011h 11Ideal PracticeThe Power of Getting Clients Out of the Office: My Secret Adventure Story | IP 154Over the past few weeks, we’ve been talking about some of the more creative ways that some therapists are working with their clients.Because the truth is, I always love the sheer variety of different ways that we can serve our clients. So today, I thought I’d share my own story with you, and tell you about a slightly crazy thing I did back in the day. 😁Today, you’ll hear the wild story of how I turned a simple observation about some of my clients in...
2025-06-1750 minIdeal PracticeJulie Jerrolds | The Unique Power of Equine EMDR and a Creative Private Practice | IP 153Today’s guest caught my attention when I got word about an experiential workshop she was hosting for therapists in our area. When I looked into it, I was struck by the way she’s grown her practice - managing to combine her skills and experience in a VERY creative way. I’m speaking with Julie Jerrolds, an LPC Supervisor and EMDR-certified therapist from the beautiful Seymour, Tennessee - right up the road from me. :) Julie is the visionary founder of Open Reins Counseling, where she provides her clients with a combinat...
2025-06-101h 15Ideal PracticeSocial Media Marketing Stressing You Out? Berlyn Komar is Here to Help. | IP 152I know that a lot of you feel overwhelmed by social media, so today, I've got something to share that's going to take a huge weight off your shoulders.I'm chatting with the lovely Berlyn Komar, founder of Planted Marketing and the Greenhouse community, who specializes in helping purpose-driven brands create authentic, aligned content marketing that actually feels good.Berlyn brings a refreshingly practical approach to a topic that leaves most of us feeling overwhelmed. She's sharing how to make social media work FOR you rather than drain you - and it's simpler...
2025-06-031h 12Ideal PracticeWhen Your Business Calls You Forward: How to Turn Courage to Confidence | IP 151Growing a successful private practice takes a lot more than a nice office and some cool posts on Instagram or a brief profile in Psychology Today.It takes courage - and lots of it.There have been countless times when I knew I wanted to go somewhere with my practice that would require me to step up in a bigger way, to play a bigger game.And each time, that meant I had to face my own internal limits, to tolerate the discomfort of growth, and do things I wasn’t at...
2025-05-2741 minIdeal PracticeMelissa Snow | How Heart-Centered Entrepreneurs Can Learn to Love Networking | IP 150“There’s no such thing as a solopreneur.” That’s what Melissa Snow said to me when we first met to discuss her possible appearance on the podcast. And just like that, I was hooked.Her point? She went on to explain that our network is our strength, and finding ways to build deep connections with others is the healthiest, and fastest, way to grow your practice. After all - who are you more likely to get a referral from? An insurance company? Some ad you run on Instagram? Or a...
2025-05-201h 22Ideal PracticeShannon Simmons | How to Use "Profit First" in Your Private Practice | IP 149Okay, friends, let’s have a conversation that could change your entire relationship with money in your practice. 🧐I’m thrilled to bring you my conversation with the fantastic Shannon Simmons. Shannon is the owner of “Fit For Profit”, a company dedicated to helping health and wellness professionals (like us!) get financially healthy. She's a Profit First Professional and the creator of the insightful Embodied CFO program. (I love even the sound of that.)In this episode, you'll hear her practical, step-by-step breakdown of the Profit First system (it's simpler than...
2025-05-131h 08Ideal PracticeMy Top 3 Energy Tools for a Thriving Practice (and Life!) | IP 148If you've been listening to this podcast for any length of time, then you know that I’m just as likely to talk about how your sun sign affects your practice, as much as your marketing strategy does, right?But today, I thought I’d go a little deeper. A little more personal. I thought maybe it was time to share a more with you about the energy side of running a practice, or what my friends and I call the ‘woo side’ of owning a business.This topic might not be for ev...
2025-05-0645 minIdeal PracticeRiana Malia | Why You're Stuck (and How to Finally Break Free) | IP 147Listeners - I’ve got an episode here that could genuinely shift things for you … 😲We’re meeting the inspiring Riana Malia today. Riana is a dynamic speaker, author, and reinvention strategist who specializes in helping ambitious women clear out the subconscious patterns holding them back so they can finally create the extraordinary life (and practice!) that's truly meant for them.In our conversation, she breaks down her powerful Clear to Create™ methodology, explaining why so many successful, intelligent women (yes, even we healers and practice owners!) get stuck repeating the same cycles, especially when it comes to...
2025-04-291h 20Ideal PracticeI Had No Idea How Important a Professional Will Was - And Then I Met Robyn Miller. | IP 146Okay, y’all, today we're digging into a topic we often push aside.We talk a lot about what it means to build an Ideal Practice(c), attracting perfect clients, doing the work we were called to do... but what happens to all of that – and more importantly, to our clients – if the unexpected happens to us?In this episode, I’m talking to the amazing Robyn Miller. Robyn is the founder of TheraClosure, a first-of-its-kind service that provides professional executor services to therapists. She's here to guide us...
2025-04-221h 19Ideal PracticeDanielle Hayden | Build Your Money Dream Team: Who You Need & Why | IP 144We talk a lot about hiring help for your business here on the Ideal Practice© podcast, but we haven’t talked yet about getting help for your finances.So today - as we’re knee deep in tax season 😵💫- let’s start with a look at who you need to have on your money team.(Did you even know you needed a money team? I know! For the longest time, I didn’t either!)In this episode, meet Danielle Hayden, co-founder and CEO of Kickstart Accounting. Danielle’s all-female firm hel...
2025-04-081h 15Ideal PracticeSimple Steps To Overcome Burnout: An Inspiring Conversation With Christina L. Woods | IP 143Do you ever find yourself feeling a little, you know, frayed around the edges?If so, you’ll love what I have for you today, because I’m talking to the lovely Christina L. Woods, as we dig into the topic of burnout. 😵💫Christina is a hypnotherapist and coach who helps exhausted, overwhelmed, powerful women learn how to come back to center, reconnect with their inner self, and tune into their intuition. Something we could all use a little help with right now, am I right? 💁🏼♀️In this episode, Christina shares how to recognize the snea...
2025-04-011h 11Ideal PracticeA 10 Step Process That Will Change The Way You Connect With Your Dream Clients | IP 142Hey there everyone!Have you ever wondered why some clients light you up 🤩, while others leave you drained 😒? That happens because we, as healers, often feel like we can help anybody. But that doesn’t mean we should help everybody. Here’s the thing … I guarantee you will be better at helping some clients rather than others. And once you see that - and lean into it - amazing things will happen.The key to a joyful, thriving, truly Ideal Practice(c), is working with clients who are ideal t...
2025-03-2540 minIdeal PracticeDo You Really Need To Be On Social Media? The Truth Might Surprise You... | IP 141Hey there, folks!A LOT of my coaching clients really struggle around social media and marketing.They feel like they need to show up constantly… They worry about how to show up and what to post. And that doesn’t begin to cover the challenge of where they should be…Instagram? Facebook? LinkedIn? TikTok? … or ALL of the above?Oy. It’s enough to make your head spin. Lord knows, I get it. It's so easy to get caught up in what everyone says you need to do, but wh...
2025-03-1834 minIdeal PracticeUnpacking The Power of True Connection: A Deep Dive With Gary Katz | IP 140You’re in for a real treat today, folks, as we take a deep dive into what it means to cultivate true connection with our clients, with our colleagues…And with ourselves.I am SO thrilled to share this episode with you, where I had the absolute pleasure of chatting with Gary Katz, founder of the Center for Intimacy Recovery centered in New York City. And let me tell you, this conversation was pure gold.Gary is a true visionary when it comes to building a thriving group practice AND...
2025-03-111h 14Ideal PracticeMindset Expert Kimberly Spencer on How to Clear Unconscious Beliefs for Lasting Success | IP 134I’ve got something really special for you today, folks.I’m speaking to a truly inspiring guest … the wonderful, Kimberly Spencer. Kimberly is an entrepreneur, subconscious success strategist, Amazon #1 bestselling author, and TEDx speaker. She is also the visionary behind Crown Yourself, a coaching company that helps business owners with their money, mindset, visibility, and strategy.In this wide-ranging conversation, you’re going to hear how she’s mastered the fine art of creating a life where everything is thriving in a beautiful and holistic way.And she wa...
2024-12-171h 26Ideal PracticeWhitney Bateson | Use Your Website to Attract Dream Clients 24/7 | IP 131Oops!Can’t believe I haven’t already covered this oh-so-important topic already on this podcast.Gonna fix that today. 🤨Today we’re talking websites - and there is a LOT here for you.I’m speaking with Whitney Bateson on how to turn your website into a 24/7 marketing system.Whitney began as a dietician, but noticed how often other practitioners struggled to figure out marketing and tech on their own. Turns out, she has a gift for that, so today she runs a company he...
2024-11-261h 19Ideal PracticeWant to Make 2025 Your Biggest Year Yet? Start With These 5 Questions | IP 130Hey there - are you planning BIG things for your private practice in 2025?If so, you'll love what I've got for you today. 😍I'm sharing 5 clarifying questions to help guide your success next year. Whether you’re a planner, or you like to figure things out as you go, taking the time to think through your answerswill help you set the stage for the work that you want to do in 2025.If you’re a big picture kind of person, your answers will give you a starting framewor...
2024-11-1938 minIdeal PracticeBrie Chrisman | Are You the Visionary Your Business Needs? | IP 128You’re reading this most likely because you’re the owner of a private practice (or you’re heading that way.)How do you think of yourself?An entrepreneur? A small business owner?Or a CEO?(Erm, Wendy … aren’t they the same thing?? 🤔)Well no - they’re not - and that’s what we’re going to dive into today.Brie Chrisman is the founder and CEO of Boss Co, an operations management agency helping mental health practice owners streamline operatio...
2024-11-051h 21Ideal Practice#125. How Learning About Human Design Can Help You Reach Success More NaturallySuccess doesn’t have to be so hard. In fact, my guest this week, Mel McSherry, says that when we understand our true nature, we can design our business (and all that goes with it) in ways that will come MUCH more easily. (Her own story about how she figured that out for herself was really interesting.)And, turns out, one of the best ways to understand your true nature is by learning about the principles of Human Design. Fascinating convo on the podcast this week. :)In...
2024-10-151h 14Ideal PracticeFaith Dey | How to Build Visibility and Connection via Video | IP 117OK guys, let’s talk about something that freaks you out. 😱.No, it's not money. Today, we're turning to that OTHER thing that freaks us all out … being on camera.Eeeeek!! 😰But seriously, as uncomfortable as this might seem, putting yourself out there is an essential part of growing your Ideal Practice. Otherwise, how will your people find you if you're not visible to them?Showing up on camera lets your clients establish a connection with you before they’ve even met you.And...
2024-08-131h 16Ideal Practice#116. Finding Your Why: A Deep Dive into How Purpose Fuels Business SuccessPeople don’t buy what you do, they buy why you do it.- Simon SinekSimon Sinek is known for having one of the most watched TED Talks in the history of that platform. Have you seen it? If so - then you’ve probably heard this quote before.He’s right.And today on the podcast, I want to take a closer look at what that even means.Your why is the belief that you hold about your work, your busine...
2024-08-0636 minIdeal Practice#112. Packaging for Profit: How to Boost Your Revenue and Strengthen Cash Flow with PackagesHey there, everyone - Today we are talking about packages … what they are, how to add them to your business, what they should include, and much, MUCH more.If you have an insurance-based private practice and you’re eager to make the shift to private pay, you’ll love this episode, because we are going to talk about how you can make that payment option more attractive for your future clients (win, win).And even if you’re already offering private pay, you’ll love this too, because we’re talking about how
2024-07-0929 minIdeal Practice#111. How Therapist Kim Lange Used Digital Products to Build Her Ideal PracticeI have a treat for you today, folks. I’m talking to someone who has perfected the art of building her very own Ideal Practice©, and her story is nothing short of inspiring. 🥰I’m talking to Kim Lange, a former teacher, child and adolescent therapist, and now digital product creator and mentor.In this episode, you’ll hear how Kim took her knack for pulling together resources for parents and turned it into a thriving digital products business for therapists … with a few twists and turns along the way, of course!
2024-07-021h 16Ideal Practice#101. 7 Marketing Mistakes You Don't Want to MakeHave you ever walked into a favorite coffee shop or lunch spot and instantly felt at home?You know what I mean. The atmosphere is just what you need right now, the food is great and the service is top of the line.It feels SO good to find just what you want, and need, doesn't it? That's the power of a crystal-clear message, one that says "We know what you need and we're here to provide it." And that's a concept every private practice needs...
2024-04-2328 minIdeal Practice#96. Can AI Help You Serve More People? A Conversation with Maria Szandrach.I've got something a little different for you today, folks. We’re going to take a glimpse into the future, and talk about AI.As healers (and humans!) navigate this new and rapidly evolving technology, it’s natural to feel a mix of curiosity, confusion, and perhaps even a little fear. But the reality is that this new technology is here - and we need to learn to understand it.Today’s guest certainly gives us some food for thought. I recently had the pleasure of speaking to serial entrepreneur, CEO, and general force t...
2024-03-191h 06Ideal Practice#95. Adding Packages to Your Client Offers Can Help Your Practice. Here's Why.Packages are often misunderstood in our industry, but the truth is, they can really make a difference for your private practice. In fact, learning how to strategically add pricing packages to your work can boost profits, enhance the value of what you offer, and make life easier for your clients – all at the same time. What’s not to love about that? So let’s talk about this. Today, we’ll explore 3 types of packages you could create, and how they could help. We’ll talk about what each of those ty...
2024-03-1226 minIdeal Practice#91. The Secret Shame Too Many Healers Carry - and How to Change It.As a therapist, I’ve often felt like my job was to say out loud what everyone in the room was thinking but no one could say.I’ve learned over time that - as uncomfortable as that can be in the moment - it helps sooooo much to just say it out loud.Because here’s the thing.We can’t change anything if we keep hiding what’s wrong.If we’ve got a problem and we don’t tell anyone, or even worse, barely admit it to ourselves...
2024-02-1342 minIdeal Practice#89. How to Build a Profitable, Meaningful Mental Health Empire, with Soribel MartinezYou’re in for a real treat today, my friends.You’ll hear from Soribel Martinez, a truly inspiring woman who has built a multi-million dollar private practice from the ground up.Soribel shares the story of how she took the leap from full-time employment to start her own practice…. with a waitlist of 150 patients BEFORE she opened her doors!Say whaaaaaa…?! 🤯You’ll hear the exact strategies that she followed to launch and grow her practice. And most importantly, Soribel talks about the mindset that got her...
2024-01-301h 07Ideal Practice#88. Clean Up and Grow: How to Manage Phase II of Private Practice DevelopmentWe may start out in private practice living in the land of reactivity, making it all up as we go.But we don’t want to stay there. Today, let’s look at Phase II, the Growth Phase of your business. Where are you now, and where might you go next?In this episode, you’ll hear: How to know when you're moving into the middle phase, the growth phase of your practice development. What you’re probably doing well at this point, and where you might want to focus next.
2024-01-2332 minIdeal Practice#86. How to Embody Your Authentic Power: A Rich Conversation with Sara AreySara Arey is a master at helping women entrepreneurs release internal energy blocks and step into their true authentic power. But unlike many who teach about releasing limiting beliefs and money mindset blocks, Sara tells us that we have to work with the body - not just the mind, not just the heart - to tap into who we really are. And find out what we’re really capable of. In this week’s episode, and this oh-so-rich conversation, you’ll discover how to embrace your own natural leadership energy...
2024-01-091h 16Ideal Practice#81 5 Clarifying Questions to Guide Your Success in 2024Whether you’re a planner, or someone who likes to figure things out as you go, this episode is for you. In today’s episode, I’ll share 5 clarifying questions that can help guide your success in 2024. Taking the time to think through each of them will set the stage for the work you want to do in 2024. If you’re more of a big picture kind of person, this will give you a general framework to work within for the whole year. But even better - your answers to these questions can also set...
2023-11-1836 minIdeal Practice#78. Healers Deserve a Great Life Too, But 7 Common Fears May Hold You BackIn an obvious nod to Halloween, I thought it was a great time to revisit one of my most popular episodes. So today, let’s take another look at the 7 most common fears that healers tend to face in private practice. Although we all want what’s best for our clients, we are often shamed or judged when we want what’s best for ourselves. That sets us up for all kinds of internal conflict, and that can block our success. On the other hand, when we find our way through and beyond those fear...
2023-10-3128 minIdeal Practice#74. How to Set Up Your Virtual Office for a Better Client ConnectionWhen you set up your physical office space, I’ll bet you were super excited - and thoughtful - about every detail. Where would your clients want to sit, facing the window or facing the door? Where should you put the Kleenex box? Do they need a footstool or is that just weird, lol? But what about your VIRTUAL office space? Have you ever wondered how to help your clients feel as comfortable online as they would be if they were meeting with you in person? (I’m as...
2023-09-1930 minIdeal Practice#71. How to Tell The Universe What You Want for Your PracticeYour business has its own kind of living, breathing energy, and you must be in relationship with that energy.But relationships take work - right?So how do you keep things healthy and strong?Turns out, you just have to use a little magic. Yeah. Let’s go there. :) In this episode, you’ll learn about a fun, creative technique you can use to smooth out any rough spots, communicate your desires, and step way more fully into a healthy relationship with - you guessed it - your privat...
2023-08-2925 minIdeal Practice#69. Ditch Perfection and Claim Your True Worth: A Deep Conversation with Ryane LeCesneWhat's lurking in your subconscious, subtly sabotaging your success? All too often, high-achieving practice owners (like YOU!) hold themselves back due to limiting beliefs like imposter syndrome, perfectionism, and something my guest this week calls “distractionism’. So it was a real treat when I got to spend time with mindset master and achievement accelerator, Ryan LeCesne who can help all of us with this. She has spent nearly a decade helping others conquer these self-limiting beliefs, and tap into their full potential. And she has wisdom to share that you and I both need...
2023-08-151h 09Ideal Practice#68. Not Talking About Money with Clients is a Mistake. Here’s Why.Like it or not, money is part of every relationship you have with your clients, and how you think about that and manage that is important. But if you're torn up inside about that fact, well - you are not alone. In fact, I think most of us struggle about this in one way or another. But what if we change that? What if we thought about money, and its place in our work, in a whole new way?Rather than fight its presence, why don’t we acknowledge it...
2023-08-0821 min