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Wendy Susan Richmond
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Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Wendy Richmond 5 Star Smiles FREE Google Business Audit Report
Here is your secret weapon for dominating your local competition. Wendy walks through a Google Business Profile Audit that you can get for free. You'll see what actionable things you can do to move up in the Google Maps Search. When you move up and stay up in the top three spots, you can get the majority of the new patients looking for that service. Here is a link to the video: https://youtu.be/omfPY3TmUEYHere is the link for your FREE Google Business Profile Audit Report: https://audit.gbp.5...
2025-07-17
07 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Wendy Richmond 5 Star Smiles Google Business Profile Why Important for Dental Practice
Why Wendy Richmond, CEO of 5 Star Smiles believes it is important for a dental practice to take advantage of their FREE Google Business Profile.Watch this episode: https://youtu.be/xJhlFKIfdJAGet Your FREE Google Business Profile Audit: https://audit.gbp.5-star-smiles.com/
2025-07-12
04 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Wendy Richmond 5 Star Smiles How to be Successful with your Google Business Profile
Listen as Wendy Richmond describes what a Google Business Profile is, why it is important and ways to optimize. Plus, how you can get a FREE Google Business Profile Audit.Watch the video here: https://youtu.be/5Ic_MxDgOm4Get Your FREE Google Business Profile Audit Here: https://audit.gbp.5-star-smiles.com/
2025-07-12
14 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Wendy Richmond 5 Star Smiles How to Use Heatmaps
Why using Heat Maps are Crucial for Optimizing Your Google Business Profile. To watch the video: https://youtu.be/5Ic_MxDgOm4
2025-07-12
08 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Wendy Richmond 5 Star Smiles Google Business Profile Updates July 9 2025
Latest updates on Google Business Profile. Google wants you to be more pro-active with your Google Business Profile.Watch this episode: https://youtu.be/xJhlFKIfdJAGet Your FREE Google Business Profile Audit: https://audit.gbp.5-star-smiles.com/
2025-06-14
04 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
I learned to love failure
I am Wendy Richmond, CEO Results Matter Dental Marketing. Been an agency for dentists the last three years. Many highs and lows. I've learned to love my failures.
2024-07-14
08 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Just Because Some Say No, There Are Plenty of People You Can Help
Hey everyone! It's Wendy and I'm back with another live video. Today I wanted to talk about the good days, the bad days, and how to stay consistent in between. I had a meeting with a potential client who decided not to move forward with me, but I got back to my roots and had a great conversation with a prospective patient for one of my clients. At the end of it, she told me I was really good at my job and it was a great reminder that I can help people. No matter what happens, I'm going...
2023-11-07
02 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Wendy Susan Richmond and The Teenage Mutant Ninja Turtles Being Reminded of Trying New Things Can Be a Great Thing
Wendy Susan Richmond, Owner of resultsmatterdentalmarketing.com and I have, over the last three years have grown a multi $100,000 Dental marketing agency and, I get a lot of people asking me how did I do it it’s been three years. It’s been longer than three years for the for me just building up in my different skill sets and things like that but you know one today I wanted to actually talk about something that happened yesterday.
2023-11-06
02 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Follow Up Fighter Fridays...Reactivation Campaigns Are a Great Way to Follow Up
If you are in business, you have multiple lists of people in various stages of their customer journey. Reactivation campaigns are fast, easy and very effective. Learn more about why they are important to you and your business. If you'd like more information on how I can help you put together reactivation campaigns for you, email me at wendy@wendysusanrichmond.com.
2022-06-24
05 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Wendy Susan Richmond, WSR Results Matter Interviews Todd Cederholm from Paystream Payment Processing Services
If you have ever wanted to know the inside scoop on payment processing, then Todd Cederholm is your guy! Here's my interview with Todd Cederholm from Paystream!
2022-06-24
20 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Tech Tuesdays...Optimizing Your 5 Star Google Reviews
In today's world, it's all about the review. Especially, Google Reviews. If you get them, that's awesome. If you don't utilize them all around the internet, especially on your website, you're missing out on an easy credibility builder. Learn how you can easily add your 5 Star Google Reviews to your website, in real time, and why that's so important. If you'd like to know how you can easily get your 5 Star Reviews on your website for a very low fee, contact me at Wendy@WendySusanRichmond.com
2022-06-24
05 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Tech Tuesdays...Online Chat
If you have a business website and you are not using online chat, you are missing out on new revenue. So many people today are only wanting to chat with a company before they would pick up the phone or even walk into your store. You can easily add online chat to your website at a very nominal fee. Reach out to me at wendy@wendysusanrichmond.com and I can walk you through an amazing piece of technology so you can capture new potential business, immediately!
2022-06-24
10 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #110: My year of implementation!
Over the last several years, I have been in the learn, learn, learn mode. Which is what it is. Now is the time for me to call back on all of the learning, and start implementing. I have been working to make other businesses successful and spending all of my time are there projects. Now, I feel it is time to just make things happen. Make things happen every day! Wendy's Facebook Live Video: https://www.youtube.com/watch?v=FOuR33Qndow To Learn More About Wendy Susan Richmond: https...
2019-03-27
07 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #109: Natural Jersey Summit Update
Putting on a Virtual Summit makes you get very organized. Check out all of the "to-do's" that are needed to make this a success! Wendy's Facebook Live Video: https://www.youtube.com/watch?v=FOuR33Qndow To Learn More About Wendy Susan Richmond: https://www.WendySusanRichmond.com Wendy's Podcast: https://anchor.fm/wendysusanrichmond Wendy's Blog: https://medium.com/@resultsdentalmarketing Wendy's Instagram: https://www.instagram.com/wsrdigitalmarketing/ Wendy's Facebook: https://www.facebook.com/WendySusanRichmond Clckfunnels Info: https://wendysrichmond.clickfunnels.com/cfwelcome
2019-03-25
06 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #108: Taking Massive Action vs. Massive Learning
I've been away from podcasting for awhile because I have started DOING, instead of LEARNING. Over the last year I have spent a lot of time learning. The time has come to take massive action and that is what I am doing... Wendy's Facebook Live Video: https://www.youtube.com/watch?v=FOuR33Qndow To Learn More About Wendy Susan Richmond: https://www.WendySusanRichmond.com Wendy's Podcast: https://anchor.fm/wendysusanrichmond Wendy's Blog: https://medium.com/@resultsdentalmarketing Wendy's Instagram: https://www.instagram.com/wsrdigitalmarketing/ ...
2019-03-20
03 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #107: A Lot of Great Things Can Come from a Virtual Summit!
Today I want to talk about something that is very interesting that is happening. I’ve written about it and put it in my podcast before that I purchased a website called Naturaljersey.com. I was trying to figure out how it was going to leverage this site to bring in income and help connect, holistic practitioners as well as other natural businesses and connect those with likeminded people. Wendy's Facebook Live Video: https://www.youtube.com/watch?v=FOuR33Qndow To Learn More About Wendy Susan Richmond: https://www.WendySusanRichmond.com ...
2019-03-11
08 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #106: Turning Your Facebook Lives Into Other Content Over the Internet
In this episode, I talk about how I turned my new Facebook Live into a podcast, blog post and a youtube video within 30 minutes! Wendy's Facebook Live Video: https://www.youtube.com/watch?v=FOuR33Qndow To Learn More About Wendy Susan Richmond: https://www.WendySusanRichmond.com Wendy's Podcast: https://anchor.fm/wendysusanrichmond Wendy's Blog: https://medium.com/@resultsdentalmarketing Wendy's Instagram: https://www.instagram.com/wsrdigitalmarketing/ Wendy's Facebook: https://www.facebook.com/WendySusanRichmond Clckfunnels Info: https://wendysrichmond.clickfunnels.com/cfwelcome ...
2019-03-08
05 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #105: First Facebook Live Recorded!
Hey, everybody is Wendy Susan Richmond from the Undercover Marketing Secrets. And this is kind of exciting day for me. Because this is basically my first livestream, as a for the Undercover Marketing Secrets and I’m just kind of testing things out. And so if anybody ends up watching this and you see it, feedback would be cool, you know, and I’m trying to get all my lighting set up in my studio and trying to make sure that, that everything is just right... Wendy's Facebook Live Video: https://www.youtube.com/watch?v=FOuR33Qndo...
2019-03-07
12 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #104: No More Being Undercover…It’s Time to Show My Face!
Over the last four months, I have been taking the easy way out. First, the backstory… Back in 2018, around April or May, I started doing Facebook Lives in my car on my way to a marketing client’s office. It was ok, yet never felt quite right. I was doing what they (the gurus) said to do. I was posting every day to my audience. (Now, my audience was just my family and friends.)... To Learn More About Wendy Susan Richmond: https://www.WendySusanRichmond.com Wendy's Podcast: https://anchor.fm/wendysusanrichmond Wend...
2019-03-06
06 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #103: I need to make the decision, yet I am scared.
Today, I am getting ready to sign up with a person to help me put together my first Virtual Summit. I am excited on one hand, yet quite scared on the other. To do this with her, I need to pay out $5500. This is the most I have invested in something on my own. Normally, I am investing other people’s money, so now I understand how they feel, when they entrust me with their marketing budgets... To Learn More About Wendy Susan Richmond: https://www.WendySusanRichmond.com Wendy's Podcast: ht...
2019-03-05
07 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #102: Plan and Implement, Rinse and Repeat
Ok, I have said it before and now it is “Go time!” I have taken the last year to study digital marketing success strategies and techniques. I bought courses, watched videos, got special tools and researched what other successful digital marketers were doing. Then I went to a really cool event, Funnel Hacking Live, where I was surrounded by very successful digital marketers... To Learn More About Wendy Susan Richmond: https://www.WendySusanRichmond.com Wendy's Podcast: https://anchor.fm/wendysusanrichmond Wendy's Blog: https://medium.com/@resultsdentalmarketing
2019-03-04
14 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #101: Getting Sick is a Good Thing?
A few days after I got back from Russell Brunson’s Funnel Hacking Live Event in Nashville, Tennessee, I got sick! I knew it was going to happen because on the airplane ride to Nashville, the man sitting next to me had a bad cough. He didn’t stop coughing the entire trip. Plus, the event had over 4000 people attending it. Everyone was shaking hands, opening doors and even eating together at times…so it was inevitable. I am not so savvy with the medical side of things to be able to ward off the germs before, during...
2019-03-03
07 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Underground Marketing Secrets #100! Today is a very important day!
100 podcasts over the last few months. Whew! I cannot believe I have done this. In November, I went through the Russell Brunson, One Funnel Away Challenge and one of his suggestions was to start publishing…so I did. It has been an interesting journey... To Learn More About Wendy Susan Richmond: https://www.WendySusanRichmond.com Wendy's Podcast: https://anchor.fm/wendysusanrichmond Wendy's Blog: https://medium.com/@resultsdentalmarketing Wendy's Instagram: https://www.instagram.com/wsrdigitalmarketing/ Wendy's Facebook: https://www.facebook.com/WendySusanRichmond Clckfunnels Info: https://wendysrichmond.cl...
2019-02-26
06 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #99: Time to focus on being concise, clear and committed to what I am all about while networking.
At the Russell Brunson Funnel Hacking Live event, I have the opportunity to talk with many entrepreneurs who are basically trying to do what I do. Use funnels to sell their products or services. On the first day of the event, I was asked by a couple of people what I did. I wasn’t clear because I wasn’t sure what to tell people. Do I tell them about my marketing background and successes or do I tell them about my NaturalJersey.com site and what I want to do with that. To L...
2019-02-21
11 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #98: Networking, not quite so easy!
I am at the Russell Brunson Funnel Hacking Live 2019 event in Nashville, Tennessee. It has been an interesting experience so far. It has been a while since I have had to talk to people! I usually just work in my home office or my client’s office, so I don’t have to get out and actually sell my services. Well, this is not the case. It is funny how you can be in a room or hotel with thousands of like-minded people and still not be able to talk to anyone. (I actually did find one woma...
2019-02-20
04 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #97: Yesterday, I finally danced again.
One thing that I have always loved to do is dance. I used to go out dancing several nights a week when I was young. Back in college, I probably went out 4 out of 7 nights! As I got older and more into my career, I lost that dancing feeling. Every once in a while, I would get inspiration to do it. Blog Post: https://medium.com/@resultsdentalmarketing/undercover-marketing-secrets-97-yesterday-i-finally-danced-again-3e46375863fc To Learn More About Wendy Susan Richmond: https://www.WendySusanRichmond.com Wendy's Blog: https://medium.com/@resultsdentalmarketing Wendy's...
2019-02-18
09 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #96: This is one hotel chain that knows how to market!
In a couple of days, I will be going to Russell Brunson’s Funnel Hacking Live 2019 event in Nashville, Tennessee. This is a four day event, which means I will be staying in a hotel for four nights. Ok, so you think, “Yeah Wendy, so what. A hotel stay is just a hotel stay.” Well, not exactly. This is the first time I have had a reservation for a hotel and the hotel has communicated with me several times BEFORE my stay. Blog Post: https://medium.com/@resultsdentalmarketing/undercover-marketing-secrets-96-this-is-one-hotel-change-that-knows-how-to-market-15601546a96a ...
2019-02-17
09 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #95: Day #7, #8 and #9 of My 30 Day Challenge…I Have Been Busy Implementing
One of my last posts, I described what I was going to do to get ready for my Funnel Hacking Live 2019 Event in a few days. Well, I have been diving in and doing the things that I needed to make sure I am prepared for this event. This will be my first time going to FHL 2019, so I am really not quite sure what to expect. There are going to be over 4000 entrepreneurs there. This will be the largest event I have ever attended. Blog Post: https://medium.com/@resultsdentalmarketing/undercover-marketing-secrets-95...
2019-02-16
06 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #94: It’s Official…I’m a New MyIntent Maker!
I must tell you, I am very excited for this time of my life. I am finding that I want to be more of service to people to help them get what they want in their lives. The other day, I came across MyIntent.org. It is a wonderful company. Here is their Mission Statement: MyIntent Project is a catalyst for meaningful conversations and positive action. Blog Post: https://medium.com/@resultsdentalmarketing/undercover-marketing-secrets-94-its-official-i-m-a-new-myintent-maker-cb0669ec4039 To Learn More About Wendy Susan Richmond: https://www.WendySusanRichmond.com Wendy's...
2019-02-15
06 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #93: They ALMOST Got Me to Pull Out My Wallet!
The other day I was scrolling through my Facebook feed and this popped up. I liked the visual and what they were selling, get 3 free cups of that wonderful looking goodness. Blog Post: https://medium.com/@resultsdentalmarketing/undercover-marketing-secrets-93-they-almost-got-me-to-pull-out-my-wallet-79c6bb9097b4 To Learn More About Wendy Susan Richmond: https://www.WendySusanRichmond.com Wendy's Blog: https://medium.com/@resultsdentalmarketing Wendy's Instagram: https://www.instagram.com/wsrdigitalmarketing/ Wendy's Facebook: https://www.facebook.com/WendySusanRichmond Clckfunnels Info: https://wendysrichmond.clickfunnels.com/cfwelcome Bio-Pockets Business Info: http://wendy.c...
2019-02-13
06 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #92: Day #6 of My 30 Day Challenge: Intentions for my upcoming Funnel Hacking Live Event
I am six days into my 30 day challenge and today I am planning for exactly what my intentions are for the Funnel Hacking Live 2019 event I am going to in Nashville from 2/20/19 through 2/23/19. This event will be filled with 4500 people just like me. They use Clickfunnels to help grow their businesses or help other people grow their businesses. I have been successful using these types of sales funnels for brick and mortar businesses, for example dentists. To Learn More About Wendy Susan Richmond: https://www.WendySusanRichmond.com Wendy's Blog: https://medium.com/@resultsdentalmarketing
2019-02-12
06 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #91: Day 5 of My 30 Day Challenge…Dream 100 Time!
This morning I woke up with plan that I am going to utilize when I give my talk to the Chamber about NaturalJersey.com to get more people into my Partnership Program. It all starts with a concept called The Dream 100. One thing that I find gets most business owners baffled when doing online marketing, is traffic. Most seem to feel they need to create traffic. Chet Holmes Intro to The Dream 100 Concept (go to 1:39 of video): https://www.youtube.com/watch?v=ol2j3NLguBM To Learn More About Wendy Susan Richmond...
2019-02-11
05 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #90: Day 4 of My 30 Day Challenge…Reflection and Planning
Today I have my parents in town visiting with us, so I want to spend time with them AND do a tiny bit of work on my 30 Day Challenge. Not every day is going to be as productive as other days. Last night I went to bed with the intention of coming up with 10X strategies for my business. It really kept me up throughout the night. To Learn More About Wendy Susan Richmond: https://www.WendySusanRichmond.com Wendy's Podcast: https://anchor.fm/wendysusanrichmond Wendy's Blog: https://medium.com/@resultsdentalmarketing
2019-02-09
08 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #89: Day 3 of my 30 Day Challenge: Making It Happen!!!
Today is a day I need to make things happen quickly because my parents are coming to town to visit for the weekend. I want to spend quality time with them, so I needed to get a lot done in a fast amount of time. Here’s how I made it happen today: I got paid! Blog Post: https://medium.com/@resultsdentalmarketing/undercover-marketing-secrets-89-day-3-of-my-30-day-challenge-making-it-happen-1a2bd7e20300 To Learn More About Wendy Susan Richmond: https://www.WendySusanRichmond.com Wendy's Podcast: https://anchor.fm/wendysusanrichmond Wen...
2019-02-09
03 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #88: Day 2 of My 30 Day Challenge. My Intentional Day!
Today is a day for me to very intentional about what I want to happen. I did a live video on Instagram to set up my day. Here is what I intended to do today: Go into my very successful client and make sure my NaturalJersey.com Strategic Partner contract was gone through, questions answered, signed with payment received. Blog Post: https://medium.com/@resultsdentalmarketing/undercover-marketing-secrets-88-day-2-of-my-30-day-challenge-my-intentional-day-1dfb98fe0fc8 To Learn More About Wendy Susan Richmond: https://www.WendySusanRichmond.com Wendy's Podcast: https://anchor.fm/wendysusanrichmond Wendy's Blog...
2019-02-08
08 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #87: Today is the day I plan my future! My Personal 30 Day Challenge!
Last time I talked about how one of my big fish clients was coming to an end and now is the time for me to step it up and make things happen, so I don’t have to rely on one or two clients. Today is my day! I am excited! In a past podcast I talked about the One Funnel Away 30 Day Challenge. Well, that time is now. My 30 Days starts today! To Learn More About Wendy Susan Richmond: https://www.WendySusanRichmond.com Wendy's Podcast: https://anchor.fm/wendysusanrichmond Wendy's Bl...
2019-02-07
09 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #86: It’s easy to be comfortable...you have a couple of big fish client
This has been an interesting couple of weeks. One of my biggest clients is now slowly taking me out of the picture. I could list a whole bunch of reasons why, but, I won’t here. I just know that the time comes in almost all client relationships to move on. I have been wanting to make the break and working feverishly to bring other clients in to give me the same income I was getting from the big fish. By big fish, I really mean, whale! Blog Post #86: https://medium.com/@resultsdentalmarketing/undercover-marketing-secrets-86-its-easy-to-be-comfortable-when-you-have-a-couple-of-big-fish-f05290cc...
2019-02-05
07 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #85: Hit it! My first 1000 podcast listens! Here's how I did it
This is a milestone for me. Never in a million years would I have thought that I would have people listen to my podcast this much. First off, I’d like to thank the listeners of my podcast. I’d like to thank you for reading my blog as well. I do hope you/they have gotten value from what I have put out into the world. Blog Post#85 For Step by step walk-through of how I achieved 1000 listens for my podcast: #85: https://medium.com/@resultsdentalmarketing/undercover-marketing-secrets-85-hit-it-3986d16b7608 To Learn More A...
2019-02-04
15 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #84: Be careful how good of a marketer you are…
Over the last year and a half I have been working with a client. Before I started working with him, he was getting on average of five new patients a month. Then I started doing all of his marketing. Within three months he was getting 30 new patients a month. He is a fee-for-service dentist, so his new patients are worth a lot more to his practice than a regular insurance office. Blog Post #84: https://medium.com/@resultsdentalmarketing/undercover-marketing-secrets-84-be-careful-how-good-of-a-marketer-you-are-f57ef9ec044 To Learn More About Wendy Susan Richmond: https://www.WendySusanRichmond.com
2019-02-03
05 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #83: If you invested in something years ago...it didn’t pay off
Today I trained a friend of mine how to use the 3D Camera I invested $5000 in two years ago. Yes, I did say, two years ago. I love gadgets, technology and photography. Two years ago I heard about Matterport cameras. They have the capability of creating 3D tours of houses, store fronts, offices, construction sites, hotels, etc. Since I like photography, I thought that I would combine it with the other business I like, marketing. 3D Virtual Reality Tours: https://www.3dvirtualrealitytours.com/home-page17334490 To Learn More About Wendy Susan Richmond: https://www...
2019-02-02
07 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #82: Never be afraid to step out and make an offer to help someone.
Today was a little bit of a scary day. I was in the office with one of my clients. Things are going really well for them. Because of this, I thought it would be a good time to talk with them about something I was doing outside of my marketing their practice. Cool New Tool I Found! https://www.socialreport.com/a/WendySusanRichmond To Learn More About Wendy Susan Richmond: https://www.WendySusanRichmond.com Wendy's Podcast: https://anchor.fm/wendysusanrichmond Wendy's Blog: https://medium.com/@resultsdentalmarketing Wendy's Instagram: https...
2019-02-01
07 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #81: I have a cool new tool I am using for my social media!
Yesterday, I was searching for an alternative to the social media posting tool that I have been using. My current one (I don’t want to name, because it has been an ok tool, but I need more now) has done a decent enough job for me when it comes to my social media posting. I even have several of my clients using it. However, now I am wanting a more robust system. I have three Facebook pages, two twitters, two Instagram pages, Linkedin and Youtube channels that I want to post on. Co...
2019-01-29
08 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #80: My Ideal Clients vs. My “Not Quite Right” Clients
In the last year, I have been working with several clients from different industries. It has been quite interesting. In that year, I have said, “Yes” to whoever wanted to work with me, not considering what would happen when I did that. You never really know what working with someone will produce or even if it would be a great fit... To Learn More About Wendy Susan Richmond: https://www.WendySusanRichmond.com Wendy's Podcast: https://anchor.fm/wendysusanrichmond Wendy's Blog: https://medium.com/@resultsdentalmarketing Wendy's Instagram: https://www.instagram.com...
2019-01-28
08 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #79: Play Bigger…About Becoming a Category King
Today I finished up reading a very interesting book called, Play Bigger. How Rebels and Innovators Create New Categories and Dominate Markets. It’s written by Al Ramadan, Dave Peterson, Christopher Lochhead and Kevin Maney. To Learn More About Wendy Susan Richmond: https://www.WendySusanRichmond.com Wendy's Podcast: https://anchor.fm/wendysusanrichmond Wendy's Blog: https://medium.com/@resultsdentalmarketing Wendy's Instagram: https://www.instagram.com/wsrdigitalmarketing/ Wendy's Facebook: https://www.facebook.com/WendySusanRichmond Clckfunnels Info: https://wendysrichmond.clickfunnels.com/cfwelcome Bio-Pockets Business Info: http://wendy.cellements.com...
2019-01-27
06 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #78: I have failed and failed and failed…
I feel kind of like Ralph Kramden in the Honeymooners. He was always coming home with a new money making scheme. That is me! Over the last several years, I have tried and tried and tried to find that right thing. That thing that was going to give me and my family financial freedom. Here are a few of the things I have hoped would be THE thing: To Learn More About Wendy Susan Richmond: https://www.WendySusanRichmond.com Wendy's Podcast: https://anchor.fm/wendysusanrichmond Wendy's Blog: https://m...
2019-01-26
05 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #77: How I Went From an Out of Work Marketer to Making the Most
In 2015 I was working with small business entrepreneurs and coaching them on how to do marketing. I had been studying with Marketing Expert, Dan Kennedy. I was taking what I was learning and teaching it to these small business owners. I really wasn’t having much success with them. Even though I knew I had knowledge about marketing, I really hadn’t done a lot of it for myself, so trying to communicate that with a small business owner, it was a big challenge. To Learn More About Wendy Susan Richmond: https://www.We...
2019-01-25
08 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #76: New Opportunities To Make Money Are EVERYWHERE!
One opportunity I acquired over the last few weeks was a website naturaljersey.com. When I heard that it was becoming available, I immediately researched what it had going for it and what gaps where it hadn’t been optimized. This site has over 6000 unique visitors that are interested in natural/organic/holistic things. To Learn More About Wendy Susan Richmond: https://www.WendySusanRichmond.com Wendy's Podcast: https://anchor.fm/wendysusanrichmond Wendy's Blog: https://medium.com/@resultsdentalmarketing Wendy's Instagram: https://www.instagram.com/wsrdigitalmarketing/ We...
2019-01-24
05 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #75: Russell Brunson’s MarketingSecrets Blackbook #12 The Manifesto
I like this secret because I still struggle with this. Here is what Russell Brunson, Owner of Clickfunnels says, “People are afraid to move forward because the future is unknown. Create a manifesto that outlines your cause and shows your vision of the future so they are compelled to act..." To Learn More About Wendy Susan Richmond: https://www.WendySusanRichmond.com Wendy's Podcast: https://anchor.fm/wendysusanrichmond Wendy's Blog: https://medium.com/@resultsdentalmarketing Wendy's Instagram: https://www.instagram.com/wsrdigitalmarketing/ Wendy's Facebook: https://www.facebook.com/WendySusanRichmond Cl...
2019-01-23
05 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #74: Interview with SEO Experts Big Surf Media
Earlier this year I had the extreme pleasure of talking with Dan and Anthony from Big Surf Media about SEO and Content Marketing. It was in the context of dental practices, but anyone can take what we talked about and apply it to your marketing. Here is the entire interview: https://medium.com/@resultsdentalmarketing/undercover-marketing-secrets-74-interview-with-seo-experts-big-surf-media-c80355e314cd To Learn More About Wendy Susan Richmond: https://www.WendySusanRichmond.com Wendy's Podcast: https://anchor.fm/wendysusanrichmond Wendy's Blog: https://medium.com/@resultsdentalmarketing Wendy's Instagram: https://www.instagram.c...
2019-01-21
25 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #73: Vistaprint.com is Really Good at Marketing!
I needed to buy some business cards for my newly acquired website NaturalJersey.com. I have used Vistaprint.com before, so I Googled them to see if they had any special for business cards. You know they do! Wendy's Blog Post: https://medium.com/@resultsdentalmarketing/undercover-marketing-secrets-73-vistaprint-com-is-really-good-at-marketing-4d912f331c20 To Learn More About Wendy Susan Richmond: https://www.WendySusanRichmond.com Wendy's Podcast: https://anchor.fm/wendysusanrichmond Wendy's Blog: https://medium.com/@resultsdentalmarketing Wendy's Instagram: https://www.instagram.com/wsrdigitalmarketing/ Wendy's Facebook: https://www.facebook...
2019-01-20
06 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #72: Top 10 Most Popular Articles on Content Marketing from 2018
One thing that has made my clients so successful in 2018 is their content marketing strategies. Even though the internet is full of content, if you put out the right content that is specific to your ideal audience, you’ll find that it can work for you and your business too! Here are the Top 10 Most Popular Articles from 2018 Blog Post: https://medium.com/@resultsdentalmarketing/undercover-marketing-secrets-72-top-10-most-popular-articles-on-content-marketing-from-2018-1da5937b9e6a To Learn More About Wendy Susan Richmond: https://www.WendySusanRichmond.com Wendy's Podcast: https://anchor.fm/wendysusanrichmond Wen...
2019-01-19
06 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #71: Who Else Wants a 24/7/365 Day Sales Person That You Pay $0 For?
What? Yes, there is such a thing as a 24/7/365 Sales Person. Who do you think that is? Wait for it…wait for it…wait for it! When someone gives you a rave review and you somehow capture it, it’s called a...
2019-01-18
06 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #70: Are You Utilizing Your Google My Business Page?
Did you know that if you have a local business, you can have more impact when people search for a business like yours on Google? Here is an example of one of my clients. He is a local Cosmetic Dentist. When you do a search for example, implant dentist (your town) this is what comes up when you click on More places that Google has highlighted in your original search. Are You Utilizing Your Google My Business? Blog Post: https://medium.com/@resultsdentalmarketing/undercover-marketing-secrets-70-are-you-utilizing-your-google-my-business-page-d88ac54a0e00
2019-01-16
08 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #69: Russell Brunson’s Blackbook #10 Become Rip-Off Proof
When I read this secret, I thought, how interesting! I totally understand this concept. Even though I am utilizing Russell’s content in some of my posts, I am doing it for the learning of others and myself. I give him total credit, where credit is due. Russell Brunson and his company, Clickfunnels.com have made a huge impact on my business and my life, so that is why I want you all to know about him. Check out Wendy Susan Richmond's Instagram: https://www.instagram.com/wsrdigitalmarketing/ To Learn More About Russell Brunson and Cl...
2019-01-15
07 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #68: How I Helped One Dentist Double His Practice in 12 Months
Last year was a good year for this dental client of mine. When I started working with him in 2017, I knew we were on to something big! Before I found him, he was bringing in five new patients a month, on average. He was, like so many dentists (and even other small business owners), a victim of accepting marketing help from companies that did not serve him well. Grab your copy of my free report: How One Dentist Increased His Collections…Resulting In Over $1,000,000.00 in Only 12 Months! https://wendysrichmond.clickfunnels.co...
2019-01-13
05 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #67: Donating a Tree to the Animals in the Zoo…Great!
Today, my family and I donated our Christmas tree to our local zoo. It is quite a nice undercover marketing secret. Here’s why…we saw their post on Facebook. Because we are animal people, we jumped at the chance to help the animals stay warm this winter by donating our tree. https://turtlebackzoo.com/
2019-01-12
08 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #66: Top 9 Articles on Facebook Marketing Tips from 2018
Let’s face it, Facebook, for now, is a big part of every businesses marketing. I work with several different kinds of businesses and they all have a Facebook marketing strategy. I thought it would be good to share with you 9 of the most popular articles from 2018 on Facebook Marketing. Take a look and see how you can implement at least one thing a day to boost your business using Facebook: Here's the link to my blog post with all the 2018 Most Popular Articles on Facebook Marketing Tips: https://medium.com/@resultsdentalmarketing/undercover-marketing-secrets-66-to...
2019-01-11
06 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #65: Russell Brunson’s MarketingSecrets Blackbook #10: Are You Proud of
In reading this marketing secret by Russell Brunson, Owner of Clickfunnels, (he took his company from $0 to $100 million dollars in three years) it really made me think about what I have done and continue to do as a marketer. Here’s what Russell says, “There will be times in business when you’re not sure if you’re “done.”
2019-01-10
05 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #64: If I Were to Help You with Your Business, How Would You Want Me To
Over the last several months, I have been digging in and giving all kinds of tips on how you could grow your business/practice. In doing so, it has brought up a big question for me. What kind of help would you want, if I were going to give it away for free? Remember, I’ll give you 50 minutes if you give yourself 50 minutes to change the course of your business in 2019! Click here to schedule our meeting together today! https://ScheduleMyMeetingwithTheUndercoverMarketingSecretsExpert.as.me/
2019-01-09
03 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #63: Who’s Calling You? Do You Know?
I wrote this title because I know just how many businesses don’t know who is actually calling them or even where they came from. One thing I learned early on in my Marketing Director career was that I needed to track the calls that were coming into the offices I worked with. If you’d like to know the call tracking system I use, email me at Wendy@WendySusanRichmond.com. I’ll send it over to you. If you are getting a fair amount of calls to your office/business and you ar...
2019-01-08
07 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #62: First Step I Would Take If I Was Looking At Your Marketing
Over the next few weeks, I am going to be writing as if I were looking at your marketing to see how it could be improved. As a successful Marketing Director, I have insights that most other marketers don’t have. Day #1: (Assuming you are a local business) I would take a look at your online presence to see what you are putting out in the world. If you’d like me to give your website the Undercover Marketing Secrets Test, for free, email me at Wendy@WendySusanRichmond.com
2019-01-06
13 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #61: Get Your FREE Marketing Director Spreadsheet
Over the last few years of working with small businesses, whether they be dental practices, holistic practitioners or even plumbing companies, the most successful at marketing know the importance of foundations. One of the biggest foundations I offer my clients is an excel spreadsheet that has multiple ways to keep track of the marketing expenses. If you don’t keep track of these types of expenses, you may find you invest too much or too little on your marketing. If you’d like my Marketing Director Spreadsheet sent to you, so you can...
2019-01-04
05 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #60: Local Pizzeria Scores Big on Word-of-Mouth Marketing!
Yesterday was New Years Day and we had the entire family over to celebrate. In looking for what we going to offer as food selections, we decided on pizza. We searched and searched for a good local pizzeria who was open on New Year’s Day. To our surprise, not many were open! Finally, we came across Taste of Tuscany, in our local town. To learn more about Wendy Susan Richmond: https://www.WendySusanRichmond.com
2019-01-03
05 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #59: NaturalJersey.com Partner Program
The time has come for me to step it up and put together the partner program for the niche website I acquired a few months ago. I have been thinking long and hard about how I can serve both the holistic practitioner, natural businesses AND the consumers that are looking for this type of business. To learn more about Wendy Susan Richmond: https://www.WendySusanRichmond.com To learn more about NaturalJersey.com: http://www.naturaljersey.com/
2019-01-01
06 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #58: The Disney Christmas Day Parade is a Disney Pitch Fest That Works
Yesterday, I finally watched the Disney Christmas Day Parade. It is a combination of entertainment and advertising for Disney. The show is a little over an hour and has something for everyone. To Learn More About Wendy Susan Richmond: https://www.WendySusanRichmond.com
2018-12-31
05 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #56: I’m Cookin Up Something Special!
I am soooooo excited! Over the last few weeks I have been putting together something that I truly believe will help small businesses/practices with their marketing and ultimately help to grow them. I am creating, what I call, Marketing Director in a Box. It is a program where I take the last three years of my blood, sweat and tears helping dental practices and now other small businesses, and I box it up so anyone will be able take control of their marketing and make it more successful. To learn more...
2018-12-30
09 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #56: Will Your Business Stand Up to: Undercover Markting Secrets Test?
In writing all of these blogs posts, I have had many different business/practice owners contact me about doing an Undercover Marketing Secrets Test on their businesses. At first, I was a little bit taken back by the request. If you'd like your free Undercover Marketing Secrets Business Test: Here’s all you have to do. Email me at Wendy@WendySusanRichmond.com Put in the subject line: Yes, I’d like my free Undercover Marketing Secrets Business Test! In your email, please send me your contact info: Name, Title, Phone...
2018-12-28
06 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #55: AMC Theatre's Stubs program gets high praise!
The other day my family and I went to see Ralph Breaks the Internet at our local AMC theater. We really enjoyed the movie. What we enjoyed even more… Undercover Marketing Secrets Blog Post: https://medium.com/@resultsdentalmarketing/undercover-marketing-secrets-55-amc-theatres-stubs-program-gets-high-praise-620b8b79f142 AMC Theatre's Stubs Membership Program: https://www.amctheatres.com/faqs/amc-stubs/about-amc-stubs/rewards-and-benefits/premiere-service For more info on Wendy Susan Richmond: https://www.WendySusanRichmond.com
2018-12-27
10 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
#54: NaturalJersey.com How I am going to build an empire, helping many, many people!
As I talked about in my last blog post, I acquired NaturalJersey.com. It is an underutilized resource as of now, yet this next year, is my year for building it up to transform the way businesses & consumers interact. WendySusanRichmond.com
2018-12-26
04 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
#53: I bought my first niche specific website!
Earlier in 2018 I got the opportunity to buy a niche specific website. It is NaturalJersey.com. There are many reasons why I wanted to acquire this site. Today, I will write about the number one reason I did this. NaturalJersey.com WendySusanRichmond.com
2018-12-24
05 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #51: Russell Brunson’s MarketingSecrets Blackbook #9 The Prolific Zone
In this marketing secret, Russell Brunson of Clickfunnels talks about where you need to be, as far as what you are offering, to make the real money. Here is what he says, “There are three zones: the crazy zone, the sane zone, and the prolific zone. Only one of the zones makes money. Guess which one? WendySusanRichmond.com MarketingSecrets Blackbook: http://bit.ly/RBBlackBook
2018-12-23
06 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #50: This one is special!
This is my 50th podcast. Never in a million years would I have thought I would have 50 thoughts of marketing out in a podcast and circulating around the globe. I have been trying, at least, once a day to do a podcast and a blog post.
2018-12-20
10 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Podcast #49: Time for Reflection. How Was Your 2018?
Now that the end of the year is fast approaching, it is a really good time to think back to what happened in 2018…what happened to you and what did you make happen? For me, it was a banner year. Here are some of the highlights:
2018-12-19
06 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #48: Russell Brunson's MarketingSecrets Black Book #8 What to do BEFORE
I like this secret because that is what I am doing right now! A few weeks ago, I purchased a niche specific website. It was underutilized, so I wanted to buy it and capitalize on the potential it has. This site has a lot of people who are looking for a particular type of information and businesses they can patronize. I am putting together a webinar to offer an advertising package that is beyond belief. Before I go and do that, I am doing what Russell Brunson says to do in this secret. Here is what Russell Brunson says, "Stop cr...
2018-12-18
05 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Undercover Marketing Secrets #47 The Ice Caverns Have Won the Marketing Game!
Today I visited the Christmas Ice Caverns in Fairfield, NJ. They are part of Jody’s Silk Florist. http://www.jodyssilkflorist.com/icecaverns.htm We have been going here to have our son get his photo with Santa and go through the ice caverns for the past 10 years. Every year we are amazed at what the folks who put this together. Every year we are looking for the same creature that is hidden in each of the displays. This year was Peppermint the Penguin. Blog post with photos of the Undercover Marketing Secrets: https://medium.com/@resultsdentalmarketing/undercover-marketing-secrets-48-the-ice-caverns-have-won-the-marketing-game-933cf8d1...
2018-12-17
08 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Episode #46:Undercover Marketing Secrets: MarketingSecrets Blackbook #7 Become a Buyer to Become
Ok, I have to admit for many many years, I found many of my gurus marketing programs online and paid almost nothing to a little bit for them. It is interesting that Russell Brunson talks about this in his next secret. Here is what he wrote, “If you’re ready to launch a high-ticket program, look at your own spending habits first. DotCom Secrets Book Free Copy: http://bit.ly/FREECopyDotComSecretsBook Expert Secrets Book Free Copy: http://bit.ly/FREECopyExpertSecretsBook Clickfunnels FREE Web Training: http://bit.ly/FREEWebClassforClickfunnels
2018-12-16
10 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
#45: Russell Brunson’s MarketingSecrets Blackbook Stop Wasting Time On B-Level Opportunities
This secret is interesting because I find myself doing that. Here is what Russell Brunson says, “Do your skills and opportunity match? If not, no matter how amazing your skills, you’ll never see the crazy money and success that the big companies do. DotCom Secrets Book Free Copy: bit.ly/FREECopyDotComSecretsBook Expert Secrets Book Free Copy: bit.ly/FREECopyExpertSecretsBook Clickfunnels FREE Web Training: bit.ly/FREEWebClassforClickfunnels One Funnel Away Challenge: http://bit.ly/MyOneFunnelAwayChallenge
2018-12-14
06 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Episode #44: Undercover Marketing Secrets: Bright Lights and More Bright Lights!
Talk about great marketing! Everyday I look through my Facebook feed and all kinds of good things pop up. In particular, this holiday season, was the Holiday Light House Tour in Dyker Heights, Brooklyn. Dyker Heights, Brooklyn Christmas Lights House Tour Blog: https://medium.com/@resultsdentalmarketing/undercover-marketing-secrets-bright-lights-and-more-bright-lights-abfdb44d9d4
2018-12-12
05 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Episode #42: Undercover Marketing Secrets…What's in a Testimonial?
Over this last week I worked with the holistic practitioners at the Vibrance for Life Wellness Center in Summit, New Jersey. Besides having a fun day, it was extremely productive. Part of the main reason I was there was to teach and inspire them, so they would feel more confident about their marketing and what they needed to move forward. Based on the video testimonials I received, I think I hit the mark! Dr. Lorraine Maita's Video Testimonial: https://youtu.be/92P8vxMUH0A Sandy Sauchelli's Video Testimonial: https://youtu.be/nI18Q2ZcO3Y Kathy D'Agati's Video Testimonial: https://yo...
2018-12-12
06 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Episode #43: Russell Brunson’s MarketingSecrets Blackbook #5: What You Measure Grows
This is an area I am constantly trying to better myself in. I do have written goals and I do find when I write them down, things start to happen. About six months ago, I sat down for about an hour and went through what income I was currently making and what income I wanted to make, from what sources. Six months later, I haven’t quite hit it, but I am getting closer. Get Your FREE Copy of Russell Brunson's MarketingSecrets Blackbook: http://bit.ly/RBBlackBook
2018-12-11
04 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Episode #41:Russell Brunson’s Marketing Secrets Blackbook Secret #4 The Doctor With the Apple
In this secret, Russell Brunson, Owner of Clickfunnels talks about something I know each and every business owner can do to increase his/her business. Here is a segment of what he writes: “Whoever said “An apple a day keeps the doctor away” was really smart, because it works in business the same way it does with our bodies. Marketing Secrets Blackbook: http://bit.ly/RBBlackBook Clickfunnels Two Week Free Trial: http://bit.ly/GetMyCFTrialToday Expert Secrets Book Free Copy: http://bit.ly/GetMyFREECopyExpertsSecrets
2018-12-10
05 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Episode 40: A Fun Filled Day of Helping Vibrance for Life Wellness Center With Their Marketing Plan
I just got back from spending a very fun AND productive day with the wonderful holistic practitioners from the Vibrance for Life Wellness Center in Summit, New Jersey! The goals for the day were to go over their social media plan and how to attach it to a wonderful tool... Russell Brunson's Expert Secrets Book: http://bit.ly/GetMyFREECopyExpertsSecrets If you'd like to hear just how much they learned about marketing in our special day, click here: https://www.youtube.com/watch?v=92P8vxMUH0A&list=PLXERMh38znn51UMCqMH1DmnBcdkHEf7f-&index=5&t=0s WendySusanRichmond.com
2018-12-09
07 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Episode 39: Yesterday I got asked, If you could only use one tool to do your marketing, which one?
When I was meeting with a new client yesterday, she asked me that question. It took me two seconds to come up with the answer. I do marketing for several clients of all industries, all kinds of specialties. One tool that I use with most of them has been, hands down, the one that has brought the most success. http://bit.ly/GetMyCFTrialToday
2018-12-08
08 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
WILD Wendy…what? I was marketing and not even knowing what I was doing.
Back in the late 1980’s I was known as Wendy Gone Wild! I always wanted to be an actress, so right after college, I drove across country to pursue my dream. I ultimately became a waitress. Even though I never became the actress of my dreams, I did start singing at the local talent nights in Los Angeles. This set me on my course to becoming WILD Wendy.
2018-12-07
09 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Episode #37: MarketingSecrets Black Book #3…The Chicken and the Egg of Marketing
I think what Russell Brunson says about marketing is right on target… “The other night, I went to wrestling practice with my boys and ran into a dad who is in real estate. We got to talking, and he admitted he’d seen the ClickFunnels ads on Facebook but hadn’t taken the plunge yet with sales funnels for his business. Get your copy of Russell Brunson's MarketingSecrets Black Book: http://bit.ly/RBBlackBook
2018-12-05
05 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Podcast Episode #36: Undercover Marketing Secrets of One Fine Online Pet Store…
I love cats. I have more than one! I have been getting my food and cat litter from the local grocery stores and pet goods stores. A little over a year ago, my partner, Diane, found an alternative.
2018-12-04
05 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Episode #35: Undercover Marketing Secrets of GameStop!
I love GameStop! I never thought I would ever say those words, but it is true.
2018-12-03
07 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Episode #34: My Journey to Financial Freedom Starts Today!
I have made a big decision and today is the day that I have set my course to be financially free! Whew! It does feel good to finally put that down and get that out of my head and down on paper. This has been key for me to have been able to grow my business so quickly, because I actually sat down and wrote out what I want.
2018-12-02
05 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Episode #33: Off to Help Set up a Sales Funnel Today!
I am really excited to be helping one of my clients with her sales funnel today! We have been laying the foundation with her content so she shows her potential new patients that she is education driven, value first type of doctor. Now, it is time for us to go through a special program that she is designing to help people all over the world. Need help creating your offers? Email me and I would be glad to walk you through it: wendy@wendysusanrichmond.com
2018-11-30
04 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
From Full Time Employee to Freelancer in Less Than Three Years Doing Something I Love
Back in 2015, I was a full time employee for a dental practice. I had been studying marketing for several years and helping some small business owners with their marketing. I was not making whole lot of money at the time. I couldn’t quite get past a certain amount of money. Clients kept coming and going. It was not very stable. I didn’t like that kind of life.
2018-11-29
05 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Marketing Secrets Book #2: Outsourcing Marketing is Like Outsourcing Sex
When I read this next secret by Russell Brunson, it took me back a second. I guess because he used the word, Sex in the title. It wasn’t until I stepped back a moment and read his secret, that I understood what he was talking about.
2018-11-28
06 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Marketing Secrets Black Book #1: Your Opinions Don’t Matter
This was an interesting marketing secret to start with. Russell Brunson, Owner of the Clickfunnels Tool, took his company from $0 to $100 million in three years, created the Marketing Secrets Black Book. I am going through his book and implementing each secret to help grow my client’s businesses and my own. His #1 Marketing Secret: Your opinion does not matter. This is what he says about this, “People are afraid to push the envelope with their marketing because of all the opinions in the way. To get your copy of the Marketing Secrets Black Book: http://bit.ly/RBBlackBook
2018-11-27
05 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Podcast #29: I like learning from masters…Russell Brunson is a Master!
In my career, I find the more I invest in myself, the more income I make. Over the last 10 years I have invested over $100,000 in various marketing programs, events, books and gurus. Every single time I hesitate about whether I should invest or not, my income flattens out. Because of this, I decided that I was not going to hesitate. Now, when I find something that can really help me become a better marketer, and ultimately increase my income, I invest in it. Get your copy of the Marketing Secrets Black Book, so you can come along with me! Click...
2018-11-26
06 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Podcast #28: The Undercover Marketing Secrets of The Macy’s Thanksgiving Day Parade!
I loved the Macy’s Thanksgiving Day Parade when I was growing up! Now, I love it even more, because I see all kinds of undercover, and yet, very blatant marketing messages throughout this wonderful event.
2018-11-23
05 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Podcast #27: Being Thankful for All of My Family, Friends, Clients and Listeners!
Today is Thanksgiving and I wanted to write something that expresses just how I feel about everyone in my life…people I know and people who know me, but I don’t know them!
2018-11-22
05 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Podcast #26: Local Businesses Live or Die By Online Reviews
Several of my clients have local businesses and one thing they all focus on is getting online reviews…especially Google reviews.
2018-11-21
08 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Podcast #25: A little to little, a little too late. Universal Studios Missed Their Opportunity
In several other posts, I have written about the Undercover Marketing Secrets of Universal Studios. They did a lot of things right, yet, one big thing they didn’t do, I am going to write about now.
2018-11-20
07 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Podcast #24: One of the best ways I have found to grow multiple businesses, here's how
A couple of years ago, I was studying marketing through Dan Kennedy. He is a brilliant marketer and I learned a whole bunch with him. Then over time I found Ryan Deis, who owns DigitalMarketer.com. Over a couple of years, I got many different digital marketing certifications and again, learned a great deal. It wasn’t until I found Russell Brunson, that my whole life changed, as well as the businesses I was helping to grow. Russell Brunson Clickfunnels: http://bit.ly/ClickfunnelsTool Free Copy DotCom Secrets Book: http://bit.ly/GetMyCopyDotComSecretsBook Free Copy Expert Secrets: http://bit.ly/My...
2018-11-19
07 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Podcast #23: One of the Top 108 Places to Visit in 2018 by Time.com…and how they market
Here is one of the top 108 Places to visit in 2018 by Time.com. It is Morgan’s Inspiration Island, San Antonio, Texas. https://www.morganswonderland.com/morgans-inspiration-island/ If you go to their site, you see a specific photo on their home page that distinctly sets this destination apart from all others.
2018-11-18
06 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star Smiles
Are You THE “Go-To” Expert In Your Local Area?
If not...why not? It's one of the easiest ways to bring in new business! Listen as Wendy describes how she positioned a local dentist into THE "Go-To" Implant Dentist in his local area.
2018-10-31
05 min