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Will Eidam

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RATHAUS-PODCAST der Stadt Meerane
RATHAUS-PODCAST der Stadt MeeraneBürgermeister Jörg Schmeißer stellt sich vor„Warum will man Bürgermeister werden?“ ist nach einer Bürgermeisterwahl eine oft gestellte Frage. Auch für den Rathaus-Podcast der Stadt Meerane kam diese Frage auf den Tisch, denn Bürgermeister Jörg Schmeißer ist seit 1. August 2022 im Amt. In Folge 1 gibt das neue Stadtoberhaupt Antworten auf diese und weitere Fragen. Jörg Schmeißer: „Bitte geben Sie uns gern Rückmeldung, welche weiteren Themen Sie sich wünschen. Wir wollen diesen Podcast als flexible Möglichkeit nutzen, um relevante und für Sie interessante Informationen verständlich zu erklären“. Wo und wie kann man den Podca...
2022-10-0207 minSports Business Strategy
Sports Business StrategyJulian Mellini - Global Head of Strategic Insights & Analytics (Real Madrid)After last episode's convo with James Bunbury of McLaren Racing, the gang keeps it international with Julian Mellini (12:50) of Real Madrid to talk about what it's like building a Strategy team with a 100+ year old organization. But first, Brittany talks a little about her team's new sellable asset: The draft war room. (Or in the Rams' case, "The Rocket Mortgage Draft House.") More about the Rocket Mortgage Draft House: Press Release Teaser video 3 min highlight package w/ Rebel Wilson Sweepstakes to stay at the house   
2021-04-2943 minSports Business Strategy
Sports Business StrategyJames Bunbury - Head of Principal Partner (McLaren Racing)We're going international this episode with James, discussing the opportunities and differences in leveraging sponsorship through the McLaren Racing team. Enjoy!
2021-04-1543 minSports Business Strategy
Sports Business StrategyLauren Klopmeyer & Alyssa Mintz (Kroenke Sports & Entertainment)A two for one this episode with two members of the KSE's strategy team in Denver!  After the gang does a brief mental health check-in -- we all just want people to see us in our Jordans! -- Lauren (Director, Strategic Business Development) & Alyssa (Partnership Insights Manager) discuss how their new naming rights partner, Ball Corp, came to be and also how that deal has led to future opportunities with other brands focused on community and sustainability.
2021-04-0148 minSports Business Strategy
Sports Business StrategyKeira Emerson - VP, Strategy & Business Intelligence (St. Louis Blues)Starting of the podcast with exciting naming rights news from Armaan (0:30), we briefly tip our toes into cryptocurrency talk (5:20). Related: If anyone knows how to help Will with mastering the Top Shot marketplace, please email him directly. Then, we dive into a great conversation with Keira Emerson, discussing how to leverage a championship for more data, engaging fans outside of the arena, and some best-practice talk on surveying fans. (15:30) By the end of the convo, you'll be screaming, "Play Gloria!" (Also, for context, here's some background on the "Power...
2021-03-1845 minSports Business Strategy
Sports Business StrategyKatrina Palanca - Director of Sponsorship Operations & Strategy (Twitch Properties)After a week delay, we're back with another episode, just in time to celebrate Women's History Month! First, the crew has their own mini-discussion on WHM in relation to sports (0:30) before bringing on Katrina to talk about all things esports/gaming -- and, as it turns out, music and traditional sports, too! (8:45). Near the end, Katrina & Brittany share more compelling stories about what it's like being a woman in sports, the importance of allies stepping up, and things we can do to change the current dynamic (41:40). As always, this episode is brought to you...
2021-03-0452 minSports Business Strategy
Sports Business StrategyCole Cook - VP, Strategy & Business Intelligence (Arizona Coyotes)The crew discusses the highlights from Super Bowl LV -- literally zero conversation about the actual game -- and they all pick their favorite commercial (0:45). They're then joined by Cole Cook, who discusses what life is like living "hockey the hard way." (13:00) A surprise entrant to the interview (25:00) threatens the stability of the podcast, but all is resolved by the end of the episode.  This podcast episode is brought to you by Mountain Dew Major Melon, but not really because they have not yet paid us any sponsorship dollars. Money please.
2021-02-1142 minSports Business Strategy
Sports Business StrategyZaileen Janmohamed - Head of Partnership Development & Innovation (LA28)Let's just get this out of the way: The Kansas City Chiefs are going to the Super Bowl. Again. Yay. On to more important things... After some Life in a Pandemic talk (2:00), the crew plays a new game -- Olympic Sport or Eat My Shorts (10:30) -- before an interview with Zaileen (15:00).
2021-01-2853 minSports Business Strategy
Sports Business StrategyHunter Renfro - Manager, Corporate Partnership Research & Analytics (Dallas Cowboys)It's the first full-length pod with the entire gang! Brittany basks in her Wild Card victory over the Seahawks, Armaan wakes from his hibernation after a 1st week Bye, and Will has started making candles as a hobby! (The last part is not mentioned in the podcast at all, but still worth mentioning.) The gang discusses their thoughts on teams implementing a Second Screen Experience™ and what some best practices might be for attracting a targeted market. (5:00) Then, they're joined by Hunter Renfro, who discusses his experience working in Research/Analytics during a pandemic-influenced season and why he...
2021-01-1448 minSports Business Strategy
Sports Business StrategyDavey Chadwick - Director, Partnership Strategy (Philadelphia Flyers & Wells Fargo Center)Brittany Ramos rejoins Will and Armaan, but this time as the new co-host! After some discussion about the current situations in the NFL/NBA, the gang plays a new game that's sweeping the nation, "Can I Have Your Number?" (5:10) Armaan and Will are then joined by Davey Chadwick, who breaks down what it's like to build a Strategy team while a partnerships team, in general, is being built (15:30). Guest's Book Recommendation: Onward: How Starbucks Fought For its Life without Losing Its Soul by Howard Shultz
2020-12-3150 minSports Business Strategy
Sports Business StrategyNew Co-host Announcement (It's Brittany!)A familiar name joins as a new co-host, bringing some added diversity to the podcast. It's a Festivus miracle!
2020-12-2306 minSports Business Strategy
Sports Business StrategyTyler Franz - Director of Business Intelligence (FC Cincinnati)Before catering to the one St. Lucia listener, Will expresses his opinions about Iowa, which is barely a state. (1:00). Later, Armaan finds a way to torture Will by bringing up the Nebraska Cornhuskers. In the end, no one wins. After another thrilling edition of What's Going On (5:00), the boys have an enjoyable interview with Tyler Franz (11:45). Nothing else happens in this episode. Guest's Book Recommendation: Building a StoryBrand by Donald Miller & Hug Your Customers by Jack Mitchell
2020-12-1031 minSports Business Strategy
Sports Business StrategyRyan Bishara - EVP, Strategy and Revenue (LAFC)We made it to the 2nd episode, and we already have an unofficial country of the pod. Exciting times, indeed. Will and Armaan test out a new segment, "What's Going On?" (2:00), followed by what you're all really here for anyway: an interview with 2020 Forbes 30 under 30 Sports honoree Ryan Bishara (9:15). Guest's Book Recommendation: Do What You Are by Paul D. Tieger
2020-11-2644 minSports Business Strategy
Sports Business StrategyBrittany Ramos - Director, Partnership Strategy (LA Rams)It's the inaugural pod! Will and Armaan provide a brief background on how they met and what the podcast is going about (2:00), followed by a random tangent on Likert scales (6:00). After each takes 60 seconds to introduce themselves (7:30), they bring on their guest, Brittany Ramos (10:30). Show Notes: Guest's Book Recommendation -- The Energy Bus by Jon Gordon
2020-11-1239 minSports Business Strategy
Sports Business StrategyTeaserIntroduction episode to the Sports Business Strategy Podcast. It's very exciting! First full episode: Thursday, November 12th.
2020-11-0601 minLoungin\' with Locals
Loungin' with Locals#018 - Oklahoma City, OK with Will EidamThis was a fun one! Got to chat with my buddy Will (@cornfedduck) about all the stuff going on in OKC. Will has some interesting thoughts on the city, but has grown to love his new home. We talk about some good breweries in town, the best steak, and much more! Thanks for coming on Will and I hope y'all enjoy!
2020-05-1544 min