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Will May IV & Ashley Cerveny

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Off Script PodcastOff Script PodcastHow to Work With Sellers in a Shifting Real Estate MarketWelcome back to Off Script with hosts Will May and Ashley Cerveny! This is Part 1 of our two-part series on how to dominate the second half of 2025 in real estate—and we’re starting with what every agent needs to master right now: working with sellers in a shifting market.Are sellers really panicking? Is inventory truly out of control? In this episode, Ashley breaks down what’s actually happening with pricing, inventory, and seller psychology—plus real strategies to guide your clients and close more deals.✅ Learn how to:Use data to drive pricing co...2025-07-0929 minOff Script PodcastOff Script PodcastMid-Year 2025 Omaha Real Estate Market Update | New Construction, Pricing Strategy & Seller PsychologyIn this mid-year 2025 market update, Will May and Ashley Cerveny dive deep into what’s really happening in the Omaha real estate market — with insights you won’t get from the national headlines.They break down local MLS data from Douglas and Sarpy counties, highlight the stark contrasts between new construction and existing homes, and discuss why understanding market psychology is more important than ever. Whether you're a buyer, seller, or agent, this episode offers actionable advice, honest commentary, and a look ahead at what’s coming for the second half of 2025.👉 Topics covered:New constru...2025-06-2525 minOff Script PodcastOff Script Podcast45 Days In: Real Talk About Starting Our BrokerageJoin hosts Will May and Ashley Cerveny as they pull back the curtain on their first 45 days since opening their real estate brokerage. In this candid Q&A episode, they ask each other the tough questions about leadership, building a strong culture, overcoming challenges, and the reality versus expectations of launching a business.👥 What You'll Hear in This Episode:What actually builds strong company culture (and what just sounds good)How to lead when you don’t have all the answersThe real surprises (and pain points) of running a brokerageThe biggest differences between solid agents and top p...2025-06-1120 minOff Script PodcastOff Script PodcastWhat Sets Top Real Estate Agents Apart? | Habits, Mindset & Daily Routines for SuccessWhat really separates top-performing real estate agents from the rest? Are high achievers born or built?In this episode of Off Script, co-hosts Will May IV and Ashley Cerveny dig deep into the truth behind high performance in real estate. From the importance of morning routines and obsession with follow-up, to how data tracking and rejection shape growth—they lay out the key habits, mindsets, and systems that fuel lasting success.🏡 Whether you're a new agent, a seasoned realtor, or just someone looking to level up in life or business, these insights go far beyond real...2025-05-2831 minOff Script PodcastOff Script PodcastReal Estate Real Talk: Handling Difficult Clients, Team Challenges, and Leadership DecisionsWelcome back to Off Script! In this episode, host Will May and guest Katie dive into the unpredictable, unscripted moments that define real estate—from managing unrealistic seller expectations 📈 to navigating awkward team dynamics 🤐.💬 Learn what to say when:A seller insists on pricing their home based on Zillow 🏡A house isn’t ready for photos (but the shoot is scheduled) 📸Team members disengage or plan to leave 🤯Will and Ashley break down real-world scenarios with actionable scripts, “foreshadowing” techniques, and leadership insights to help agents and team leaders stay in control—without sacrificing their sanity or standards.W...2025-05-1429 minOff Script PodcastOff Script PodcastInside Toast Real Estate: Launching Our Brokerage Models and Core ValuesIn this episode of Off Script, hosts Will May and Ashley Cerveny officially introduce their brand new independent brokerage—Toast Real Estate—and share the seven core values that are driving their vision forward.If you're a real estate agent, team leader, or entrepreneur looking for a fresh brokerage model rooted in accountability, collaboration, and fun, this episode is packed with insight on: 🔹 The values shaping Toast's culture 🔹 Innovative agent models designed for growth 🔹 Why environment and expectations matter 🔹 How to align your business with a brokerage that actually fits youThinking about making a move or just cur...2025-05-0730 minOff Script PodcastOff Script PodcastWe Launched Our Own Real Estate Brokerage | The Story Behind Toast Real EstateBig news! In this special episode of the Off Script Podcast, Ashley and Ashley Cerveny reveal the behind-the-scenes story of launching their independent real estate brokerage—Toast Real Estate—in Omaha, Nebraska.From the fears and financial risks to team dynamics and late-night planning, this episode is a raw, honest look at what it really takes to go off script and build something from the ground up in the real estate industry.Whether you're a seasoned agent thinking about your next move, a team leader dreaming of starting your own brokerage, or just someone who love...2025-05-0233 minOff Script PodcastOff Script PodcastFinding Harmony in the Hustle: Real Estate, Relationships & ChaosWelcome back to Off Script, the podcast that keeps it real in the world of real estate. In Episode 14, hosts Will May and Ashley Cerveny get honest about the messy, beautiful challenge of balancing a real estate career, family life, and relationships—all at once.In this episode, we dive into: 👉 The truth about work-life balance (and why it’s mostly a myth) 👉 What it’s really like growing a real estate business with young kids 👉 How to set boundaries and avoid burnout 👉 Juggling client demands, team leadership, and marriage 👉 The importance of leveraging help and protecting your priorities2025-04-2328 minOff Script PodcastOff Script PodcastChoosing the Right Real Estate Team: Team Splits, Training & MentorshipThinking about joining a real estate team or switching brokerages? Before you make a move, make sure you're asking the right questions about team splits, training, and mentorship.In this episode of Off Script, hosts Will May and Ashley dive into Part 3 of our Real Estate Mini-Series—covering the often-uncomfortable but critical topics every agent needs to understand: ✔️ What do team splits really mean for your income? ✔️ Is there a proven onboarding or training system? ✔️ Does the team offer mentorship and accountability? ✔️ Are you joining a long-term path to success—or just chasing leads?Whether you're a new agent l...2025-04-1631 minOff Script PodcastOff Script PodcastChoosing the Right Real Estate Team: Lead Support, Marketing & Tools That Actually WorkThinking about switching brokerages or joining a new real estate team? 🏡 In Episode 13 of Off Script, co-hosts Will May and Ashley dive into the critical components every real estate agent should evaluate before making a move.This week’s episode breaks down: ✅ The difference between having leads vs. converting leads ✅ How effective CRMs and marketing systems drive real results ✅ What real transaction support should actually look like ✅ Real-world strategies to build sustainable success in real estateWhether you're a new agent looking to grow fast or a seasoned pro seeking better alignment, this episode is packed with a...2025-04-0926 minOff Script PodcastOff Script PodcastChoosing the Right Real Estate Team: Culture & Collaboration Questions You MUST Ask!Thinking about joining a real estate team or switching brokerages? 🤔 Before making the move, you need to ask the right questions—especially about culture and collaboration.In this episode of Off Script, co-hosts Ashley Cerveny and Will May IV break down: ✅ What “culture” really means in real estate (beyond the buzzword) ✅ How to identify a team environment that supports your success ✅ Key questions to ask before committing to a team or brokerage ✅ Red flags to watch for in team dynamicsThis is Part 1 of our three-part miniseries on finding the ri...2025-04-0227 minOff Script PodcastOff Script PodcastDo Open Houses Still Attract Buyers in 2025?Are open houses still effective in 2025, or are they a waste of time? 🤔 In this episode of Off Script, Will May and Ashley Cerveny break down how open houses have evolved post-COVID and why they might be more valuable than ever.🏡 Inside this episode: ✅ The mindset shift agents need for open house success ✅ How to use open houses as a powerful lead generation tool ✅ Strategies to maximize foot traffic and convert attendees into clientsWhether you're a new agent or a seasoned pro, this episode is packed with actionable insights to help you grow your real estate...2025-03-2625 minOff Script PodcastOff Script PodcastHow Inside Sales Agents Can Transform Your Real Estate Business in 2025Want to scale your real estate business and generate more leads? In this episode of Off Script, William May IV and Ashley break down how they built a thriving Inside Sales Agent (ISA) department that helped their team hit $26M in pending and closed deals with 67 transactions this year!🔥 What You’ll Learn: ✅ How to build a successful ISA team ✅ The lead generation strategies that work—circle dialing, Facebook leads & more ✅ The importance of a strong database & lead funnels ✅ How to hire and train top-performing ISAs ✅ Why letting your team fail forward is key to growthIf you're a rea...2025-03-1920 minOff Script PodcastOff Script PodcastRunning a Real Estate Team & Working with a Partner – On Vacation in Mexico! 🌴In this special Off Script episode, Will May and Ashley Cerveny take you behind the scenes of running a real estate team—all while recording live from Playa del Carmen, Mexico! 🇲🇽☀️With margaritas and espresso martinis in hand, they dive into: ✅ The realities of leading a real estate team ✅ The challenges & rewards of working with a partner ✅ Common misconceptions about team management ✅ How to balance business, travel, and personal lifeEven on vacation, the work never stops—but how do you stay connected without burning out? Tune in for real talk, real strategies, and real estate insights that c...2025-03-1229 minOff Script PodcastOff Script PodcastBiggest Real Estate Lessons of 2024: Failures, Challenges & GrowthNot every real estate story is a success story—and that’s where the real growth happens. In this episode of Off Script, hosts Will May and Ashley Cerveny get real about the biggest challenges and failures of 2024 in the real estate industry.From overpriced listings to difficult client situations, divorce and family transactions, and demanding buyers and sellers, they break down what went wrong and the key lessons learned to avoid similar pitfalls in the future.🔹 Handling difficult transactions with family and divorce cases 🔹 Overcoming pricing mistakes and market shifts 🔹 Adjusting business strategies to ensure long-t...2025-03-0527 minOff Script PodcastOff Script PodcastAvoiding Burnout in Real Estate: How Top Agents Stay Successful & Balanced 🚀 Is burnout holding you back from reaching your full potential in real estate? In this episode of Off Script, hosts Will May & Ashley Cerveny dive deep into the real estate hustle culture and how top agents can stay productive without burning out. We’re talking about on of our own agents who is a rising star in Omaha real estate, who skyrocketed to success in just two years! But with rapid growth comes the challenge of avoiding exhaustion while maintaining a thriving business. 🔹 What You’ll Learn in This Episode: ✅ The top causes o...2025-02-2625 minOff Script PodcastOff Script PodcastDatabase Mastery: The Secret to Real Estate Longevity🚀 Why do 87% of real estate agents fail within their first three years? In this episode of Off Script, hosts Will May and Ashley Cerveny break down the biggest challenges new agents face—and, more importantly, how to beat the odds and build a thriving real estate business!🔥 Key topics covered in this episode: ✅ Why most real estate agents fail & how to avoid it ✅ How to build and scale a successful real estate team ✅ Different real estate team structures and which one is right for you ✅ The power of database marketing & lead funnels ✅ How to create long-term success in real estate...2025-02-1926 minOff Script PodcastOff Script PodcastMastering Real Estate Conversations: Scripting, Role-Playing & Lead Conversion🎙️ New Episode of Off Script! 🚀 Are you looking to sharpen your real estate sales skills, improve client conversations, and convert more leads into appointments? In this episode, hosts Will May and Ashley Cerveny dive into the power of scripting, role-playing, and lead generation to help real estate agents take their business to the next level. 💡 What You’ll Learn in This Episode: ✅ How to train agents using structured conversations instead of memorized scripts ✅ The art of building rapport and asking the right questions to understand client needs✅ Will’s favorite lead generat...2025-02-1229 minOff Script PodcastOff Script PodcastTransforming Buyers' Experiences: Katie's Journey to Success in Real EstateWelcome to "Off Script," the podcast where we dive deep into the intricacies of thriving in real estate while balancing family life and everything in between. I'm your host, Will May, joined by our insightful co-host, Ashley Cerveny. In today's episode, we have a special guest from our team: Katie, who specializes in working with buyers.In this riveting installment, Ashley and Katie open up about their unique teamwork model in the Omaha market, where Ashley focuses on listings and Katie excels in guiding buyers. Together, they share over a year of collaborative successes, challenges, and the...2025-02-0526 minOff Script PodcastOff Script PodcastMastering Listing Appointments: Seller Pre-Qualification Tips for Real Estate SuccessWelcome to Off Script with TOAST! 🎙️ In this episode, Will May and Ashley Cerveny break down the critical steps to preparing for a successful listing appointment, focusing on how to leverage a seller questionnaire to pre-qualify leads and maximize your effectiveness as a real estate professional.💡 Here’s what you’ll learn: ✅ How to pre-qualify sellers to save time and close deals more effectively ✅ The must-ask questions on your seller questionnaire for gathering crucial information ✅ Proven strategies for transitioning leads from initial contact to the listing table ✅ Practical tips to ensure you walk i...2025-02-0427 minOff Script PodcastOff Script PodcastMaster Your Real Estate Business Plan: 2025 Marketing Strategies for Team SuccessReady to take your real estate business to the next level? 🎯 In this episode of Off Script with TOAST, Will May and Ashley Cerveny break down the essential steps to create and execute a winning business plan for 2025. Whether you’re a seasoned pro or just starting out, this episode is packed with actionable insights and proven strategies for building a successful real estate team.💡 Here’s what we cover: ✅ How to structure your 2025 marketing schedule to maximize impact ✅ The importance of a systematic database approach for client engagement ✅ Weekly emails, quarterly calls...2025-01-2225 minOff Script PodcastOff Script PodcastOff Script Podcast: Inside TOAST Real Estate: Balancing Business, Family, and Personal GrowthWelcome to the inaugural episode of Off Script, the podcast where we pull back the curtain on the realities of thriving in the real estate industry while balancing life, family, and everything in between. I'm your host, Will May, joined by my co-host, Ashley Cerveny. In this first episode, we dive into our journey from individual agents to team leaders at TOAST Real Estate Group, sharing the evolution of our careers and the transition from the Built Different Podcast to Off Script with TOAST. We'll discuss the unique structures and standards of our team, the importance of...2025-01-1525 min