Shows
Specks of Light#202 - Talking CPG with Will Nitze, Founder & CEO at IQBARWill and I talked about:- His first few years doing sales and marketing at a SaaS company and his brave decision to go part time and work on something new on his own.- Why he chose to create & sell foods that focus on wellness and brain health and how he tinkered in his kitchen to create his first protein bar?- When did he expand to additional product lines like instant coffee and hydration mixes? And why?- Why he puts so much emphasis on experimentation and customer support...
2025-07-2951 min
Millionaire UniversityBrain Bars to Big Box: Will Nitze’s Wild Ride to $100M | Will Nitze#519 What if the secret to building a nine-figure brand isn’t more people — but more scrappy, strategic thinking? In this episode hosted by Kirsten Tyrrel, we sit down with Will Nitze, founder of IQBAR, to unpack the gritty, unconventional journey from his kitchen R&D experiments to building a nine-figure nutrition brand. Will shares how he hustled his way through a successful Kickstarter campaign using unconventional tactics, scaled without a massive team by leveraging agencies and automation, and grew from a niche brain-food bar into a multi-product platform sold in major retailers nationwide. Learn how adaptability, constant iteration, and lett...
2025-07-2946 min
Branducation with Bill HarperFrom Brain Fog to Brain Fuel: Inside the Rise of IQBARCan your brand grow before it looks the part?Branducation explores real-world branding challenges and the entrepreneurs behind them. In this episode, I sit down with Will Nitze, founder of IQBAR, a functional food company that scaled into major retail before seriously investing in branding.Will shares how he negotiated time to build his business while still employed, turned a kitchen prototype into a CPG product, and leaned on execution over aesthetics to gain early traction. This episode pulls back the curtain on the messy, unsexy aspects of brand building and why they work.
2025-07-1025 min
Shelf Help: The Tactical CPG PodcastWill Nitze - $100M+ in Revenue With 9 EmployeesOn this episode, we’re joined by Will Nitze, the Founder and CEO of IQBAR, a functional nutrition brand pioneering “brain + body” fuel for the modern consumer.Launched in 2017, IQBAR is on track to hit $125M this year with just nine full-time employees, spanning 10,000+ retail doors including Walmart, Costco, and Target.Will unpacks how he built one of the most capital-efficient brands in CPG, his unique “hub and spoke” operating model, and how he engineered each year of growth around a n...
2025-06-1843 min
Founders in FullWill Nitze - IQBARIn this episode of Founders in Full, I talk with Will Nitze, Founder and CEO of IQBAR, a company on a mission to fuel brain and body with clean-label functional nutrition products—from protein bars to hydration mixes and brain-boosting coffee.Will shares his unconventional path from selling software to oil and gas companies to launching a brain-focused nutrition brand out of pure obsession, grit, and a little bit of gray-hat marketing. His story is a masterclass in strategic product development, positioning, and the discipline of staying focused on what really matters.We dive into:...
2025-05-281h 04
DTC PodcastEp 511: IQBar's Will Nitze CPG Playbook: From Rapid Product Market Fit Iteration to Omnichannel ScaleSubscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode, IQBAR founder Will Nitze shares his journey from burnout in the corporate world to launching a bar brand rooted in cognitive nutrition. He walks through the steps that took IQBAR from kitchen counter tests to Amazon bestseller and retail mainstay.What you’ll hear is less about hacks and more about the fundamentals: why starting online mattered, how feedback drove product-market fit, and what it really takes to scale profitably in CPG today....
2025-05-2644 min
The Andrew Faris PodcastThe Staggering PROFITABLE Growth Of IQBAR (With Will Nitze)INTELLIGEMSIntelligems is the ultimate profit-optimization tool for DTC brands. Use it for all of your CRO efforts by visiting https://intelligems.io.WORKSPACE6Workspace6 is a private community for 7, 8 & 9 figure+ eCommerce operators and executives. Join for just $1 for your first month and no annual commitments at https://workspace6.io. //Will Nitze is the Founder & CEO of IQBAR, an omnichannel food & bev brand on pace to do $125M at 17% EBITDA in 2025 after doing $59M in revenue at 13% EBITDA in 2024. Follow Will on LinkedIn...
2025-05-201h 03
OPERATORSE109: Will Sold 100 Million Protein BarsIn this episode the Operators interview Will Nitze, the founder of IQ Bar, a rapidly growing nutrition bar company. They discuss Will's journey from the software industry to launching IQ Bar, the challenges of introducing a consumable product, and the impact of market dynamics such as cocoa prices on business operations. The conversation also delves into the current state of the CPG industry, investment trends, and the role of crowdfunding in startup success. Will shares insights on building a profitable business in a competitive landscape and the importance of survival in the ever-evolving food and beverage market.
2025-04-231h 36
Becoming RadicalWhat Every Founder Needs to Know About Scaling a Consumer Brand – Will Nitze’s JourneyIn this powerful debut episode of Becoming Radical, host Michael Gaizutis sits down with Will Nitze, founder and CEO of IQ Bar, to unravel the bold, unexpected journey from software sales to industry disruptors.Will was stuck in a job he didn’t love, but a personal health struggle changed everything. His search for better nutrition led to a radical idea: what if a simple snack could fuel both the brain and body? With zero experience, no funding, and everything on the line, he took a leap of faith—launching IQ Bar through a make-or-break Kickstarter campaign.
2025-03-0452 min
Up Arrow PodcastThe $100M CPG Playbook: Pivots, Failures, and the Secrets To Winning With Will NitzeWill Nitze is the Founder and CEO of IQBAR, a leading nutrition company offering keto, vegan, and paleo protein bars and supplements. Under his leadership, IQBAR has expanded to over 10,000 retail locations. Will also co-hosts Eating Glass, a podcast that features startup founders. In this episode… Building a CPG brand is challenging, especially when navigating product pivots, supply chain disruptions, and transitioning from e-commerce to retail. Many entrepreneurs struggle to maintain their brand vision while evolving to meet market demands. How can founders scale their business while maintaining profitability and operational excellence? CPG bra...
2025-03-041h 22
The CPG Scoop's PodcastWill Nitze: Founder and CEO, IQBARWill Nitze joins Jennifer and Risa on the latest episode of CPG Scoop!Will Nitze is the Founder and CEO of IQBAR, a leading functional nutrition brand dedicated to fueling the mind and body through science-backed, plant-based products. While working a traditional 9-to-5 office job, Will faced persistent mental fatigue and struggled with a lack of focus and energy. He quickly identified his carb-heavy diet as the culprit and shifted to a regimen rich in healthy fats and anti-inflammatory compounds. However, he found it challenging to discover convenient, ready-to-eat options that aligned with his new dietary needs...
2025-02-2627 min
Let’s Talk LogisticsLet's Talk Logistics with Will NitzeWill Nitze took IQBAR from his kitchen to 10,000+ retail doors—without wasting cash or losing control. Kickstarter, Amazon, and scaling a CPG brand the smart way. No fluff, just what actually works.
Key Chapters:
(0:00) Introduction and Background
(0:51) Kickstarter Success: Unconventional Strategies
(1:31) Building the Network: Harvard Connections
(3:50) The IQ Bar Concept: Brain and Body Nutrition
(7:25) From Harvard to Entrepreneurship: Personal Journey
(10:12) Navigating the CPG Space
(12:48) E-commerce and Retail Expansion
(18:11) Building and Managing a Small Team
(28:04) Logistics and Operations
...
2025-02-131h 05
Shopify Happy HourBootstrapped to 100K Email Subscribers @ IQBAR: Will Nitze’s Genius Growth PlaybookWill Nitze, founder and CEO of IQBAR, shares how he built a brain and body fuel brand from the ground up.This episode is packed with game-changing insights for founders and health-conscious hustlers!Will reveals:The "secret" growth hack that helped him generate his first $90K in sales—something you won’t find in any marketing bookHow he built an email list of 100K subscribers without spending a dime on paid adsThe brain-boosting science behind IQBAR’s ingredients and why they workHow a bold Kickstarter launch helped turn IQBAR from an idea into a brandW...
2025-02-1156 min
Let's Eat with Mark SamuelLet's Eat, ep. 187 Part 6 with Will Nitze from IQBARMark Samuel interviews Will Nitze from IQBAR
2024-09-0414 minLet's Eat with Mark SamuelLet's Eat, ep. 187 Part 5 with Will Nitze from IQBARMark Samuel interviews Will Nitze from IQBAR
2024-09-0409 minLet's Eat with Mark SamuelLet's Eat, ep. 187 Part 3 with Will Nitze from IQBARMark Samuel interviews Will Nitze from IQBAR
2024-08-0114 minLet's Eat with Mark SamuelLet's Eat, ep. 187 Part 2 with Will Nitze from IQBARMark Samuel interviews Will Nitze from IQBAR
2024-08-0113 min
Eating GlassTom First (Nantucket Nectars & Culture Pop) | Juicing a $100M Beverage BrandWe delve into the journey of Tom First, founder of Nantucket Nectars & Culture Pop. Discover the challenges and triumphs of building a beloved brand, the importance of authenticity in product development, and the lessons learned from navigating the beverage industry. Tom shares his experiences from the early days of creating a juice company that redefined the market to the strategic decisions that led to its success. Learn about the critical moments that shaped Nantucket Nectars, the philosophy behind making a product to be proud of, and the personal and professional dynamics of co-founding a business. Tom also discusses his...
2024-07-311h 08Eating GlassMike Beckham (Simple Modern) | Missionary turned $225M drink-ware mogulJoin us as we sit down with Mike Beckham, the co-founder and CEO of Simple Modern, a company that has gone from challenger to incumbent in the drinkware industry with a unique blend of style, quality, and philanthropy. Mike shares his journey from the nonprofit world to building a $250M+ profitable business, emphasizing the importance of mission-driven entrepreneurship. Discover how Simple Modern's commitment to giving away 10% of their profits has not only shaped their company culture but also fueled their remarkable success. This episode is packed with insights on scaling, maintaining a strong organizational ethos, and the real meaning...
2024-07-241h 39Let's Eat with Mark SamuelLet's Eat, ep. 187 Part 1 with Will Nitze from IQBARMark Samuel interviews Will Nitze from IQBAR
2024-07-1814 min
The Shane White ShowEp. #238 - Will Nitze (IQBAR)Will Nitze is the Founder of IQBAR
https://www.eatiqbar.com/
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Today's episode is brought to you by NeuRoast - Mushroom Coffee! Use Code "ShaneWhite" for 30% off your order from Neuroast.com
Sponsor Links:
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2024-06-281h 05Eating GlassPeter Rahal (RXBAR & David Protein) | The $600M Man Gets Back Into BarsJoe and Will sit down with Peter Rahal, co-founder of RXBAR, to delve into his journey from a challenging school experience to creating one of the most iconic protein bars on the market. Peter shares how early adversity shaped his relentless drive, the innovative approach behind RXBAR's success, and the pivotal moments that led to a $600 million exit to Kellogg's. Tune in to hear valuable insights on product development, navigating the nutrition bar market, and the importance of embracing failure.Chapters:[00:00:00] Peter Rahal's early challenges[00:03:00] Harnessing adversity[00:08:00] The origin...
2024-06-261h 15
BrandBusters CPG and eCommerce PodcastBrandBusters Ep. 11: Will Nitze, Founder of IQ BarIn Episode 11, James and Sean have a vibrant discussion with Will Nitze.Will is the Founder and CEO of IQBAR, a company that produces plant-based nutritional protein bars, hydration mixes, and instant coffee that boost brain and body performance. Before IQBAR, Will was a Sales and Marketing Manager for Wood Mackenzie, a global insight business for renewables, energy, and natural resources. He's a Harvard Grad and Host of the Eating Glass podcast. We discuss: -How Will got into CPG (and his first retail launch into the drug channel)-The power of boredom avoidance and getting...
2024-06-1943 minEating GlassAnne Mahlum (SolidCore) | Non-Profit to $100M+ Fitness PhenomIn this episode of Eating Glass, we sit down with Anne Mahlum, founder of Back on My Feet and SolidCore. Anne shares her incredible journey from growing up in North Dakota with an addict father, to starting a running club for the homeless, and ultimately building a nationwide fitness empire. Discover how Anne’s personal struggles fueled her drive to create impactful businesses, and learn the secrets behind scaling and maintaining a successful company. Tune in to hear about her unique approach to community building, overcoming challenges, and her vision for the future.Chapters:[00:00:00] Anne's Ea...
2024-06-191h 00Eating GlassWill Nitze (IQBAR) | Blitzscaling Brain Food to $50M+/yearWe're getting meta as Joe interviews Will! Will Nitze is the founder and CEO of nutrition company IQBar. He shares his unconventional journey of growing his CPG business. Will discusses the importance of focusing on operational excellence and scaling quickly by taking calculated risks. He also dives into his contrarian approach to hiring, fundraising, and going to market, emphasizing the value of trust and taking advantage of opportunities others may deem too early. Throughout the conversation, Will offers candid insights on the challenges and rewards of entrepreneurship, the future of IQBar, and his personal aspirations beyond this...
2024-06-0555 minLet's Eat with Mark SamuelLet's Eat, ep. 182 with Will Nitze from IQBARMark Samuel interviews Will Nitze from IQBAR
2024-05-3114 minEating GlassChris Hunter (Four Loko & Koia) | An Alcohol Icon Hard-Pivots to HealthChris Hunter, of Four Loko & Koia, shares his wild entrepreneurial journey. From the meteoric rise and regulatory battles of Four Loko to launching the plant-based protein drink Koia, Chris gets personal about the challenges of building businesses in highly regulated industries. He discusses lessons learned from tumultuous business partnerships, the decision to vertically integrate, and how personal growth and reflection have shaped his leadership style. Chris also opens up about his upbringing and how it instilled the grit and resilience needed to overcome entrepreneurial adversity. Tune in for a candid conversation on the realities of building iconic beverage brands.
2024-05-291h 14
Mile 40 PodcastEp 81 - Knight's Move: Strategic Entrepreneurship Featuring Will NitzeEpisode Promotional Partner: OWYN Use Code: Mile40 at www.liveowyn.com for 20% off your next purchase!
In this insightful episode of Mile 40 Podcast, Bishoy sits down with Will Nitze, the innovative mind behind IQBAR, a pioneering plant protein bar with added brain benefits. The conversation delves into Will's fascinating journey from his time at Harvard to launching a successful Kickstarter campaign that raised $90,000 in just two months.
Will opens up about his background, including his upbringing in New Jersey, his experiences in competitive sports like soccer and cross country, and his unexpected love for chess—leading to a...
2024-05-231h 10Eating GlassSean Riley (DUDE Wipes) | The $150M+ Man Wiping America’s AssesSean Riley, CEO and co-founder of Dude Wipes, shares the story of how he and his friends started the company from their apartment with the goal of creating a better way to wipe. He discusses the challenges of bootstrapping the business, building the bold and irreverent Dude Wipes brand, and scaling the company to over $150 million in revenue. Sean dives into topics like viral marketing, focus and saying no, hiring, company culture, and his long-term vision for Dude Wipes. An insightful and entertaining look at building an iconic CPG brand.[00:00:00] - Intro and Origin Story[00:04:21...
2024-05-221h 05
Business is Blumin!How IQBAR Is Changing Ready-To-Eat Nutrition - #91 | Will NitzeWill Nitze is the Founder & CEO of IQBAR: a healthy CPG brand that meticulously formulates IQBAR protein bars, IQMIX hydration mixes & IQJOE instant coffee around functional brain + body nutrients
Episode Links:
Will's LinkedIn - https://www.linkedin.com/in/will-nitze/
IQBAR Website - https://www.eatiqbar.com/
IQBAR Instagram - https://www.instagram.com/iqbar/
2024-05-2151 minEating GlassChris Savage (Wistia) | Building a $100M Software Startup from ScratchIn this episode of Eating Glass, we dive into the rollercoaster journey of Chris Savage, co-founder and CEO of Wistia, as he takes us behind the scenes of building a successful video marketing platform from scratch. From failed viral ideas, living on a shoestring budget to discovering product-market fit and growing a loyal customer base, Chris shares the ups and downs of bootstrapping a tech company in the early days of online video. Tune in for valuable insights on pivoting, marketing strategies, and the power of perseverance in the face of entrepreneurial challenges. Don't miss this inspiring story of...
2024-05-151h 14
Startup To Scale167. Building IQ Bar to $55 Million+ with Will NitzeWill Nitze created IQ Bar, a protein bar to increase mental health and cognition, and now runs a multi-million dollar brand selling bars, hydration sticks, and mushroom coffees.Learn his strategy for growing a brand to a projected $55 million including fundraising, channel strategy, and mindset.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
2024-05-1325 min
Starting SmallIQBAR: Will NitzeIn this episode I am joined by Will Nitze, Founder & CEO of IQBAR, the leading brain and body nutrition company most known for their low-sugar, high-protein bars with brain-boosting ingredients. What started in his Boston apartment kitchen in 2017 can now be found in more than 10,000 stores and more than 14,000 5-star online reviews.
Make sure to check out IQBAR at: https://www.eatiqbar.com
Visit Starting Small Media: https://startingsmallmedia.org/
Subscribe to exclusive Starting Small emails: https://startingsmallmedia.org/newsletter-signup
Follow Starting Small:
Instagram: https://ww...
2024-05-1036 minEating GlassPete Maldonado (CHOMPS) | From Bankruptcy to Meat Stick ManiaIn this episode of Eating Glass, Pete Maldonado, co-founder and co-CEO of CHOMPS, shares his entrepreneurial journey from hitting rock bottom to building a successful meat snack brand. From bootstrapping with just $6,500 to navigating existential crises during COVID-19, Pete offers candid insights on focus, innovation, and the importance of people in scaling a startup. Join hosts Will Nitze and Joe LeMay as they dive deep into Pete's experiences, uncovering valuable lessons on resilience, leadership, and redefining success in the face of adversity.00:00:00 - Intro00:04:05 - CHOMPS: Better-For-You Meat Snacks00:06:00 - Broke to Rich: Pete's Evolution
2024-05-0853 min
Eating GlassJoe Lemay (Rocketbook) | Microwaving Notebooks to $50MEver dream of taking a wild product idea and turning it into a $50 million exit? Your co-host (and today's guest) Joe Lemay did just that with Rocketbook.His initial idea was an app to digitize whiteboards in real-time. When that didn't pan out, Joe pivoted hard - creating the Rocketbook, a reusable notebook you could literally microwave to erase and reuse. This wacky "microwave to erase" gimmick went viral on Kickstarter, raising over $1 million. But actually manufacturing the microwavable notebooks was a nightmare...Hear the full story of constant pivots, huge challenges, and 24/7 hustle...
2024-04-241h 15
Eating GlassMike Fata (Manitoba Harvest) | Building a $419M “Hempire”Mike Fata, founder of Manitoba Harvest, shares his incredible journey from high school dropout to building a $419 million hemp empire. Discover the lessons he learned while navigating the challenges of entrepreneurship, from humble beginnings to scaling a business, managing successful exits, and embracing servant leadership. Mike's insights on passion, persistence, and personal growth will inspire and motivate you on your own entrepreneurial path.Chapter Titles:00:00:00 - Intro00:05:16 - Starting Manitoba Harvest00:07:34 - Early Guerrilla Marketing00:11:56 - Scaling to $1 Million00:15:10 - The Path to $10 Million00:19:05 - Trademark Battles00:21:25 - Challenges of 24/7...
2024-04-2254 min
Eating GlassPreston Rutherford (Chubbies Shorts) | Small Shorts, BIG ExitWelcome to the first episode of Eating Glass!In this inaugural episode, ho sts Will Nitze and Joe Lemay sit down with founder Preston Rutherford to dive into his journey starting his company ‘Chubbies’ and how he (and his friends) pioneered some of the raddest, most weekend-built gear ever.From the benefits (and drawbacks) he experienced by having co-founders and being in a niche product category – to how he managed headwinds, tailwinds and ultimately, to how he successfully exited, you’ll get access to every stage of Preston’s startup journey!...
2024-04-211h 19Eating GlassMike Fata | $419M Hemp EmpireMike Fata, founder of Manitoba Harvest, shares his incredible journey from high school dropout to building a $419 million hemp empire. Discover the lessons he learned while navigating the challenges of entrepreneurship, from humble beginnings to scaling a business, managing successful exits, and embracing servant leadership. Mike's insights on passion, persistence, and personal growth will inspire and motivate you on your own entrepreneurial path.Chapter Titles:00:00:00 - Intro00:05:16 - Creating a Hemp Revolution00:13:05 - Scaling to $1 Million00:17:16 - The Path to $50 Million00:24:20 - Navigating the First Exit00:29:00 - Adapting to Change00:34:42...
2024-04-0847 min
The Venture Best SpotlightIQBAR: Building a Better Bar for Brain Health with Will Nitze
In this episode, join venture attorneys Jordan Koss and Evan Lonergan as they chat with Will Nitze, the founder of IQ Bar, a company specializing in brain and body food products.
Will shares his invaluable perspective as a founder, delving into the challenges, triumphs, and lessons learned along the way. Gain insights into the world of entrepreneurship and the journey of building a successful brand from scratch. Whether you're an aspiring founder or simply curious about the entrepreneurial landscape, this episode offers a wealth of knowledge and inspiration.
2024-03-1543 min
Eating GlassPreston Rutherford | Chubbies & The Big Short ShortsWelcome to the first episode of Eating Glass!In this inaugural episode, hosts Will Nitze and Joe Lemay sit down with founder Preston Rutherford to dive into his journey starting his company ‘Chubbies’ and how he (and his friends) pioneered some of the raddest, most weekend-built gear ever.From the benefits (and drawbacks) he experienced by having co-founders and being in a niche product category – to how he managed headwinds, tailwinds and ultimately, to how he successfully exited, you’ll get access to every stage of Preston’s startup journey!...
2024-03-1359 min
2024-03-0800 min
Brand, Sweat, & TearsEpisode 20 : Will NItze - IQBarWill Nitze has a growing suite of unique consumer products and is building an impressive food & beverage business. Starting with the IQBar, a food bar for your brain and your body, the company has expanded into hydration packets and coffee mixes. His focus on mental clarity and fuel for the brain has made IQBar a standout and rapidly growing hit among the many bar + beverage mix options on the market. Will is a talented, methodical, and persistent founder who often shares his learnings and strategies on social media. Keep your eye on this brand!...
2024-02-261h 07
Brands for a Better World (formerly Evolve CPG)135 - Upcycling Experiences with Will Nitze of IQBARMany of us know what upcycling means as it pertains to physical things, but what does it mean to upcycle your personal experiences? Joining us today is Will Nitze, the Founder of IQBAR – a company that produces ready-to-eat brain foods. Will is here to talk about what it means to upcycle your personal experiences for them to be more valuable to your future self and others, and in our discussion, we extend this metaphor to discover how downcycling, recycling, and reusing play out in the human experience. If curiosity is getting the better of you (and to find out wh...
2024-01-2654 min
Taste RadioWhen Straightforward Business Advice Isn't What You’d ExpectBy his own admission, Will Nitze doesn’t give great advice. His nearly 41,000 Linkedin followers, however, likely have a different opinion. Will cut his teeth in CPG in 2017 when he launched IQBAR, a pioneering brand of protein bars infused with adaptogenic ingredients that are said to improve cognitive function. The company has since created a portfolio of brain health-centric product lines, including zero–sugar hydration powders and instant mushroom coffee. IQBAR is carried in over 10,000 locations, including Walmart, Sprouts, Wegmans, BJ's Wholesale, Vitamin Shoppe and H-E-B. Over the past six years, Will has chronicled his exper...
2024-01-2352 min
INspired INsider Podcast[Sweet and Snack Series] Growing a Brain and Body Nutrition Company With Will NitzeWill Nitze is the Founder and CEO of IQBAR, a company that produces plant-based nutritional protein bars, hydration mixes, and instant coffee that boost brain and body performance. IQBARs are keto, vegan, and paleo-friendly, and are made with nutrient-dense ingredients. Before IQBAR, Will was a Sales and Marketing Manager for Wood Mackenzie, a global insight business for renewables, energy, and natural resources. In this episode… Mental exhaustion is increasingly prevalent for many from work, school, and other obligations, making it all the more challenging to eat healthy. So, how can you regularly improve your brain an...
2024-01-2347 min
NexxtLevel Brands PodcastRound 2: Catching Up with Will Nitze of IQBAR, 0n The NexxtLevel Podcast - EncoreIn this Encore episode we are following up with one of our previous guests, Will Nitze, Founder and CEO of IQBar. We last spoke to Will before the pandemic, so our discussion will cover the last few years and what’s been happening at IQBar, the pandemic and how it affected the company, and future ideas for new product categories.
IQBar’s mission is to empower doers with superior brain and body nutrition. IQBAR makes plant protein bars and IQMIX hydration sticks packed with functional compounds. Every IQBAR product is brain and body nutrition, 100% plant-based, with vegan, nutri...
2024-01-0443 min
THINK Business with Jon DwoskinSpeed Round with Will Nitze Dive into an engaging speed round from THINK Business LIVE with Jon Dwoskin and Will Nitze, Founder and CEO of IQBAR. These quick-fire questions and candid answers reveal best advice, favorite books, and personal insights. Watch the full episode Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon’s Book: The Think Big Movement: Grow your business big. Very Big!
2023-12-1902 min
THINK Business with Jon DwoskinWhere's Your Stuck: Overcoming Stuck Points in Business This powerful clip from THINK Business LIVE with Jon Dwoskin and Will Nitze, Founder and CEO of IQBAR, identifies and provides insight into overcoming “stuck” points in business. Get real-time, relatable coaching and practical advice for navigating hurdles to boost business growth. Watch the full episode Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon’s Book: The Think Big Movement: Gro...
2023-11-1002 min
The Firebelly Social ShowWill Nitze On Scaling A Brand From Zero To 30 MillionWill Nitze is the Founder and CEO of IQBAR, a company that produces plant-based nutritional protein bars, hydration mixes, and instant coffee that boost brain and body performance. IQBARs are keto, vegan, and paleo-friendly and are made with nutrient-dense ingredients. Before IQBAR, Will was a Sales and Marketing Manager for Wood Mackenzie, a global insight business for renewables, energy, and natural resources. In this episode… Have you ever felt mentally drained after a long day at work or school? You're not alone. Many people experience chronic mental fatigue, brain failure, and headaches due to their bu...
2023-11-0345 min
MFD PodHow To Price Your CPG Brand, Conventional vs. Natural Grocery, and When Financing Makes Sense As You Scale with Will Nitze @ IQBAROur guest today is Will Nitze, Founder & CEO of IQBAR. IQBAR makes Plant based protein bars, hydrogen mixes and instant coffee for your brain and body. On this episode we don’t talk about marketing or CAC/LTV. We talk about distribution channels – when it makes sense to enter a new one, conventional vs. natural grocery, how to price your products, what Amazon taught Will the most and more.
Check Out Manufactured
Manufactured is the end to end inventory solution for brands. We can help with inventory financing, and sourcing and manufacturing cons...
2023-10-1944 min
Crazy People PodcastCrazy People Podcast Episode #18: Will Nitze**Episode #018 of the Crazy People Podcast: The Brain Behind IQBAR with Will Nitze**
Join Russ Broomell and Maurice Hofmann on a captivating dive into the world of brain nutrition with none other than Will Nitze, the mastermind behind the revolutionary IQBAR. After receiving an education from Harvard, Nitze's personal journey from suffering chronic cognitive ailments due to a high-carb diet, to rediscovering mental clarity is nothing short of inspiring.
In this episode, Nitze provides an intimate look into the challenges of starting a nutrition company. He touches on the perils of expansion, explaining how a p...
2023-09-0551 min
Value DriversWill Nitze - founder and CEO of IQBarWill Nitze, founder and CEO of IQBar, shared his journey in building and scaling IQBar, the company behind the protein bars formulated with clean-label ingredients rich in compounds to benefit the brain and body. While studying psychology and neuroscience as a Harvard undergrad, Will became fascinated with the human brain and how it functions. IQBar's brand building and operating strategy were also discussed.
2023-08-1636 min
The Brand Builder Show75. Growing An 8-Figure Brain Food Brand w/ Will NitzeGrowing a food brand is no walk in the park, let alone growing one to $25m in sales.
But that’s exactly what Will Nitze - this week’s podcast guest - has done with food brand IQBAR in just 5 short years.
In this insightful episode, we talked through the entire journey, including:
How he came up with the idea
How he funded its growth through crowdfunding and rounds of investment
What the research, development, and testing processes looked like
How Amazon compares to other channels like DTC
And so much more!
Will is a...
2023-07-1343 min
Giggles & The GrindEp 3 Biohacking Life & Business | With Will NitzeWhile explaining the inspiration behind his 'brain food' alternative to protein bars, IQ Bar Founder & CEO Will Nitze explains how he implements biohacking into his business & everyday life. As a food & beverage founder, he dives deep into whether he's ever 'perfected' a product, and how to win in Costco sampling shows. Big thank you to IQ Bar for sponsoring this episode of Giggles & the Grind! Their newest product, IQMIX product is the only hydration solution that layers on brain-functional compounds as well. Each stick pack contains 250mg of 8X-concentrated Lion’s Mane adaptogen and 750mg...
2023-06-2945 min
Pleasantly Persistent-Rooted Food Sales Podcast!Monday Morning Shower Thoughts, Cold Plunging, & Pickleball with Will Nitze, Founder of IQ BarGeneral banter with Will Nitze ranging from supplements, cold plunge, pickleball, and Joe Rogan
2023-06-2022 min
Super Entrepreneurs PodcastUnleashing the Power of Brain-Focused Nutrition with Will NitzeWelcome to the Super Entrepreneurs Podcast! In today's episode, we have the pleasure of hosting Will Nitze, the founder and CEO of IQ Bar. IQ Bar is a groundbreaking startup that specializes in creating mouthwatering vegan and plant-based protein bars, as well as hydration mixes that not only nourish your body but also supercharge your brain. We're thrilled to have Will here with us today to dive into the fascinating world of brain and body nutrition. Will Nitze, a true innovator in the health and wellness industry, embarked on this entrepreneurial journey with a mission t...
2023-06-1921 min
OffcutsEp 84: Will Nitze, Founder/CEO at IQBAR on CPG and personal brand growthWe discuss moving from Kickstarter to Amazon to DTC, the keys to assessing CPG product-market fit (TAM, ship friendliness, shelf life and repeatability), launching new categories and product lines, under indexing on the product, the importance of brand experience in a retail environment and how Will’s LinkedIn shower thoughts are created.
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2023-06-1543 min
Inside the Lion's Den: A Business and Leadership PodcastUnleashing the Hidden Potential: Mastering Mediocrity for Extraordinary Success with Will NitzeWill Nitze is the founder and CEO of IQBAR, a brain and body nutrition company. I reached out to Will because I actually like and use his product. We had a really insightful conversation where he shared in-depth about his journey to starting IQBAR and all of the big steps in between brainstorming his product to where he is now. Will’s story is not only full of great tips for anyone else starting or running their own company, but it’s also really inspiring to see how hard he worked to even get this company off the...
2023-05-241h 06
Strap on your BootsZero to CEO: Scaling to $20M+ in 5 years without selling the farm with Will NitzeJoin us in this thrilling episode of Zero to CEO, where we dive deep into the world of startup success with Will Nitze, a renowned founder who turned his vision into a $20M+ business in just 5 years! Discover how Will generated massive traction with limited resources and emerged as a winner in a highly competitive market. Explore the captivating journey of building a consumer goods startup from scratch, as Will shares invaluable insights on assembling a world-class team and scaling efficiently with a lean headcount. Uncover the secrets to innovative product development and establishing a unique brand in the...
2023-05-0116 min
Growing Money with Sean TraceGrowing Something Awesome: Entrepreneurship Insights with Will Nitze | Growing Money with Sean Trace #3Welcome to the latest episode of Growing Money with Sean Trace! In today's discussion, Sean speaks with Will Nitze, the Founder & CEO at IQ Bar, about his journey as an entrepreneur and the importance of finding meaning in what you create.Will shares his insights on seeking out information to guide his path as an entrepreneur and discusses how entrepreneurship provides the power to have control over one's own life and destiny. Sean and Will explore the wisdom of constantly adapting while creating something you believe in, and how this approach can lead to success....
2023-04-2436 min
Long Shot Leaders with Michael SteinHow to create an amazing brand with IQ bar creator Will NitzeHow to create an amazing brand with IQ bar creator Will Nitze Will Nitze was working in software when he realized he felt terrible. He quickly determined that the culprit was his diet—his high-carb, coffee-filled standard American diet. So he took action. After dialing in his own health, Will founded IQBAR, a company that makes plant-based products for brain-body nutrition.
2023-04-1956 min
Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage InvestingHow He Executed the Craziest Indiegogo Guerrilla Marketing Campaign // Will Nitze, Founder & CEO of IQBARWelcome to The Consumer VC, a newsletter about venture capital and consumer. If you aren’t subscribed, come and subscribe below.This issue is brought to you by aVenture - venture capital for everyone.Hey Friends,Thank you Caroline McMorrow for the intro to our guest today Will Nitze, Founder & CEO of IQBAR. IQBAR is a plant-based protein bar company for your brain and body. We discuss:* Why he started a brain food company* Product formulations and testings* How he leveraged Harvard and Boston University fo...
2023-03-3054 min
Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands | TechnologyWill Nitze (IQ Bar) - How He Leveraged Harvard and Growth Hacked Indie Gogo, Why He Entered Conventional Grocery Over the Natural Channel, and Brain Food ExplainedThank you Caroline McMorrow for the intro to our guest today Will Nitze, Founder & CEO of IQ Bar. IQ Bar is a plant-based protein bar company for your brain and body! We discuss how Will got turned on to brain food and the origin story of IQ Bar, how he growth hacked his Indie Gogo campaign which I had never heard of anything like he did before, getting into retail, why they went conventional first, which is unusual and why they aren’t in Whole Foods currently. Without further ado, here’s Will.Some of t...
2023-03-3054 min
Shot Caller: A Podcast by Shannon SagaweWill Nitze, founder IQBAR; Boosting your brain and body performanceToday's guest is the founder of the company IQBAR, a smarter way to refuel and rehydrate your brain and body! Who might this podcast really resonate with? People curious about how food, nutritious food, can boost cognitive and physical performance. Those who are keen to learn about how a "fast moving consumer goods" company gets it initial funding. Angel investors and running a Kickstarter campaign. You are curious about improving your overal health; learn about some of the missing minerals in our current diet and why something like Magnesium L-threonate is so important to brain health. Preg...
2023-03-021h 03
Remote Start PodcastE44: Learn the Secrets of Building a Successful Consumer Goods Brand with Will Nitze, Founder and CEO of IQBARIn this episode, we have a very special guest, Will Nitze, founder and CEO of IQBAR, a consumer packaged goods brand that has grown from nothing to eight figures.Join Jim Doyon as he sits down with Will to discuss how he has managed to do more with less and build a successful business in the competitive world of consumer packaged goods. They will delve into the topics of fundraising, being operationally and capitally efficient, and how you can apply these principles to your own business.Will and Jim will also explore the key elements...
2023-02-1642 min
Remote Start PodcastE44: Learn the Secrets of Building a Successful Consumer Goods Brand with Will Nitze, Founder and CEO of IQBARIn this episode, we have a very special guest, Will Nitze, founder and CEO of IQBAR, a consumer packaged goods brand that has grown from nothing to eight figures.Join Jim Doyon as he sits down with Will to discuss how he has managed to do more with less and build a successful business in the competitive world of consumer packaged goods. They will delve into the topics of fundraising, being operationally and capitally efficient, and how you can apply these principles to your own business.Will and Jim will also explore the key elements...
2023-02-1642 min
LEVELS – Metabolic InsightsWill Nitze, founder of IQBAR, wants to improve cognitive health with foodThe CEO talks about brain-healthy nutrients and how consumer goods can enact change at scale.
Author: Jessica Migala
Link to article: https://www.levelshealth.com/blog/will-nitze-founder-of-iqbar-wants-to-improve-cognitive-health-with-food
Become a Levels Member – https://levels.link/insights
Learn about Metabolic Health – levelshealth.com/blog
Follow Levels on Social – @Levels on Instagram and Twitter
2023-02-0604 min
Consumer RundownEpisode 1 - Will Nitze (IQBAR)Welcome to the Consumer Rundown, your destination for the people, companies and trends transforming today's consumer markets.On today's premier episode we talk to Will Nitze, the founder of IQBar. We learn how Will launched a nutrition bar that's good for your body and for your brain, how he leveraged his school network to fundraise, and his long term vision for IQBar.Whether you’re a CPG enthusiast, an aspiring entrepreneur or a seasoned investor, tune in to learn about how Will and IQBar is transforming brain and body nutrition.Please subscribe and vi...
2023-01-3127 min
Hearts & CartsWill Nitze - Founder & CEO @ IQBARWill Nitze joins the show to discuss building the amazing IQBAR from the ground up. Will goes into detail on crowdfunding, the importance of go-to-market strategy, unit economics, creative marketing, and the importance of being obsessed with your product.
Will's LinkedIn
IQBAR Homepage
2023-01-2558 min
Startup107#29 - Will Nitze on his story of building IQBAR, D2C Vs Retail, current challenges in in CPG industry and a lot of valuable insights in CPG industryThis Episode is sponsored by ONE07 MEDIA, ONE07 MEDIA Focuses on helping sustainable CPG brands with Paid Media & Influencer Marketing, Email - sumit@one07.media to know more
In this Episode, I was joined by Will Nitze, Will is the founder and CEO of IQBAR, IQBAR is on a mission to empower doers with superior brain + body nutrition! IQBAR plant protein bars and IQMIX hydration sticks are packed with functional compounds to help you win your day
Check out IQBAR
Sumit Patil
LinkedIn
2023-01-2024 min
The Riderflex Podcast: Inspiring & HiringRiderflex Podcast - Guest Interview #307 - Will NitzeThe Idea For A Brain Food Company - Will Nitze; Founder & CEO, IQBAR | The Riderflex Podcast
Will Nitze is the Founder & CEO of IQBAR, a Boston-based brain and body nutrition company. After studying psychology as an undergrad at Harvard, Will became fascinated with the human brain and how it functions. In 2017, after failing to identify ready-to-eat products that matched his new regimen, Will began tinkering in his apartment kitchen on a protein bar optimized for brain and body nutrition.
IQBAR is the #1 brain + body nutrition company! Our two product lines are IQBAR protein bars and...
2022-12-2047 min
Better By NatureWill Nitze - Daily Struggles, Career OpportunityContact Will:Linkedin - https://www.linkedin.com/in/will-nitze/ Website - https://www.eatiqbar.com Instagram - @eatiqbarWill Hitze is the Founder & CEO of IQBAR, a Boston-based brain + body nutrition company. IQBARs are now sold in over 8,000 US locations and on all major e-commerce platforms. Will experienced mental and physical challenges early in his career that many people out there face all the time. His natural curiosity for the human brain and body functions led him to try to solve the problems with natural remedies first. Once Will...
2022-11-161h 20
WellBuiltHow to Launch a Great-Tasting, Low-Sugar, Plant-Based Protein Bar 🍪 | Will Nitze, Founder & CEO of IQBAROn this episode of WellBuilt, Jon spoke to Will Nitze, Founder & CEO of IQBAR. IQBAR is known for its great tasting, low sugar, low carb plant-based protein bar. IQBAR also recently created IQMIX, a sugar-free hydration blend with electrolytes. Both their bars and electrolytes have functional brain ingredients like Lion’s Mane mushroom. In their chat, they got into IQBAR’s founding story, and how Will’s passion for nutrition and entrepreneurship inspired the brand. They dove into the protein bar space, and why there’s still a lack of low-sugar, clean-label options. Will Nitze...
2022-11-0846 min
Stairway to CEOChallenges, Chaos, and CPG with Will Nitze, Founder and CEO of IQBARDescription: Will Nitze joins Lee on the show today to chat about his journey to becoming the Founder and CEO of IQBAR, a brain-body nutrition startup based in Boston. In this episode, Will shares his journey from growing up in New Jersey playing competitive soccer, to studying neuroscience and psychology at Harvard, to learning about the impacts of food on our brains, which inspired him to start IQBAR. He talks about CPG hyper-growth and valuations, how he hacked his way into launching a successful Kickstarter campaign, and the lifestyle implications of being an entrepreneur.Exclusive D...
2022-10-251h 10
Dominate Your MarketCreate a Successful Food Business Strategy for Long Term Success with Will NitzePurchasing a goods online is a huge deal. Every minute, hundreds of things are sold online, and the majority of these products are subpar. That's where you come in with your one-of-a-kind product. You have an opportunity to set yourself apart from your competition, persuade them to buy your goods, and convert them into devoted consumers. Tune in to the Dominate Your Market Podcast as Will Nitze discusses how businesses should focus on branding and understanding the niche, what customers want and need, and how to connect with them.
Summary:
What distinguishes your product from...
2022-10-2044 min
Darts in the DarkWill Nitze: Founder and CEO of IQBARWill Nitze is the Founder & CEO of IQBAR who's on a mission to empower doers with superior brain + body nutrition! IQBAR plant protein bars and IQMIX hydration sticks are packed with functional compounds to help you win your day.Connect with Will and IQBAR:https://www.eatiqbar.com/https://www.linkedin.com/in/will-nitze/https://www.instagram.com/eatiqbar/https://www.tiktok.com/@eatiqbarTopics we covered[1:17] College experience at Harvard [1:45] Dan Gilbert: Professor of psychology[2:03] Neuro Science [3:15] Nutrition & Biohacking [3:35] Grain Brain
2022-09-2524 min
The Unstoppable Marketer®EP. 26 A Guerrilla Marketing Founder Story You Cannot Miss w/ Will NitzeSend us a textI'm still so hyped on how Will Nitze launched IQBAR! Listen how he lays down how he executed one of the most epic Guerrilla Marketing ideas I've heard to date to launch his "brain food" brand IQBAR.
2022-08-0948 min
the Joshua Schall Audio ExperienceOvercoming Hurdles in Nascent Brain Nutrition Category | Will Nitze (IQBAR) InterviewPivotal is an interview-style segment that tackles topics in consumer packaged goods (CPG) and fast moving consumer goods (FMCG) from the business leaders that live it EVERY DAY! My guest on this episode has quickly become one of my favorite new connections on LinkedIn. But when Will Nitze isn’t pumping out consistent thought provoking content that spans all over the CPG entrepreneurship spectrum, he is running the popular brain nutrition brand IQBAR. Coming from zero previous CPG experience, Will shares some of the “looks easy but it isn’t” industry lessons that any aspiring entrepreneur should take to heart. W...
2022-07-1852 min
The Physical Product Movement[Greatest Hits] Kickstarter Campaign Mastery with Will Nitze, Founder & CEO at IQBARRecalling some of the greatest episodes we had on the podcast, we couldn't miss Will Nitze, Founder, and CEO of IQBAR, the leading "brain+body" plant-based protein bar.After attending Harvard, studying psychology and neuroscience, he moved toward the world of software sales and, ultimately, launched his own business. In this episode, Will shares his experience with the countless iterations that led him to create IQBAR and then leverage the Kickstarter campaign for market research and to gain initial traction. Lastly, Will provides tremendous insight into his distribution strategy through D2C, retail, and Amazon.
2022-06-3058 min
Honest RetailEpisode 20: GoPuff's Struggles, Kraft Heinz Having Fun, Instacart IPO, & Big CPG Divesting.In our twentieth episode of Honest Retail, we are joined by Will Nitze from IQBAR and chat about the topics and headlines that are capturing our attention including:
- GoPuff's recent struggles
- Kraft having fun with their marketing
- Instacart IPO
- Big brands divesting from recent acquisitions
Cameron McCarthy: https://www.linkedin.com/in/cameronkennethmccarthy/
Taylor Foxman: https://www.linkedin.com/in/taylor-foxman/
Carlton Fowler: https://www.linkedin.com/in/carlton-fowler-63069478/
Will Nitze: https://www.linkedin.com/in/will-nitze/
2022-05-1851 min
Honest Ecommerce173 | Ask Your Competitors for Advice | with Will NitzeOn this podcast, we talk about the importance of gathering data first before product development, why you shouldn’t plan to scale with an MVP, when should you do D2C only and when should you consider Amazon, and so much more!To learn more, visit: http://honestecommerce.coResources:Subscribe to Honest Ecommerce on YoutubeConnect with Will linkedin.com/in/will-nitzePlant based protein bars for your brain and body eatiqbar.comListen to the Y Combinator podcast ycombinator.com/blog/tag/podcastScale your business with electriceye.ioDownload Mesa at the Shopify App Store apps.sh...
2022-05-1640 min
Think Business with TylerCompetition, Growing Pains and Crowdfunding with Will NitzeHi everyone, thanks for listening to this week’s episode of the Think Business with Tyler podcast show.Our guest is Will Nitze.Will is the Founder and CEO of IQBAR, a maker of plant-based protein bars. Will started his company as a crowdfunding campaign and raised over $70,000.IQBARs are sold nationwide in over 4,000 CVS stores, including Amazon, Walmart, and Kroger.Even though Will is a thriving young entrepreneur, he doesn’t let his personal life suffer. Instead, he says it’s essential always to align your business path with your lifest...
2022-03-2135 min
The Golden HoursWill Nitze's Golden HourWatch "Apple Cinema" Here: www.youtube.com/watch?v=Qdc3Nts-0S4&t=0s
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Enjoyed having Will Nitze on the podcast. Super smart guy, and founder of IQ Bar. I suggest trying the bars; they are anti-crash and don't make you feel lethargic after trying them. Help a young grinder out!
Follow IQ Bar:
IQ Bar IG: https://www.instagram.com/eatiqbar/
IQ Bar Website: https://www.eatiqbar.com
Will discussed:
- Building a product in the metaverse
- His first 4 years running the company and why being young in entrepreneurship is advantageous
- How he sets goals for...
2022-03-031h 24
TrepTalks with SushantBuilding a Successful Protein Bar Brand in a Saturated Market - Will Nitze of IQBARWill Nitze of IQBAR shares the story of creating a Protein Bar brand in a saturated market and differentiating by appealing to Brain Health specifically and getting distribution in 7000+ retailers in the US
2022-01-3139 min
Quantum Revenue ExpansionRevenue Growth is Downstream of Operational ExcellenceWhile studying psychology and neuroscience as a Harvard undergrad, my guest Will Nitze became fascinated with the human brain and how it functions.After graduating and taking a job in selling and marketing software, he found himself working long hours and feeling terrible as a result. Realizing that his diet (or lack thereof) played a key part in his physical and mental breakdown, Will became obsessed with this idea of “on the go” brain food. Why did such a thing not exist? …and so 2017 saw the start of nights and weekends spent...
2021-11-3032 min
Savage Perspective PodcastBuilding and Scaling a Successful Business by Filling a Crucial Need with Will NitzeDo you have an idea for a great product that will help to fill a need in your life and the lives of others? Will Nitze, founder of IQBAR, created his product to address a crucial gap in his nutritional protocol.
2021-11-2952 min
Business Growth TalksInterview with Will Nitze - CEO and Founder of IQBARSend us a textA feature length episode with Will Nitze, who is Founder and CEO of IQBAR. We talk about his passion for psychology and neuroscience, inspired by his degree, which was fascinating. Will learnt many things from his first sales role in software, he learnt transferable skills like email, notes, compelling pitch and excel, which helped him through his career in business. Will talks about the best piece of advice which was “build something or sell something” which drove him to build IQBAR. We have some fun talking about his expe...
2021-11-2251 min
Ketones and Coffee Podcast with LorenzEpisode 49: Brain health and function with IQBAR's Will NitzeSend us a textWill shares his story on why he started @eatiqbar and his growing fascination with the Brain and how it functions.Will is a Mega successful entrepreneurHe finished his undergrad in psychology and neuroscience At a prestigious school of #HarvardUniversityAnd during that Time his fascination with the human brain and how it functionsWhich has led to his passion to developing and building his successful nutrition food company from the ground up.His ultra healthy Brain boosting… Protein Bars are now sold to over 7000 US...
2021-11-0146 min
BizNinja Entrepreneur RadioWill Nitze - Founder of EatIQBar.comGetting into Harvard isn’t easy. The famous university has an acceptance rate of below 5%, according to Prep Expert. But do you know what’s way harder? Getting your first business idea off the ground within 12 months. Do you want to know someone who achieved both?Meet Will Nitze. Will studied psychology and neuroscience at Harvard, where he became obsessed with the human brain. While studying the brain, he noticed that most people start having difficulties concentrating at around 14:30 due to brain fog or headaches. During his research, he discover...
2021-06-0726 min
The Physical Product MovementKickstarter Campaign Mastery with Will Nitze, Founder & CEO at IQBARIn this episode of the Physical Product Movement Podcast, we're joined by Will Nitze, Founder, and CEO of IQBAR, the leading "brain+body" plant-based protein bar. Will talks about his journey from attending Harvard studying psychology and neuroscience and after graduating, entering the world of software sales and now pivoting to launch his own business. He shares his experience with the countless iterations that ultimately led him to create IQBar and then leverage the Kickstarter campaign for market research and gaining initial traction. Lastly, Will provides tremendous insight into his distribution strategy through D2C, retail, and Amazon. Automate...
2021-05-1957 min
The Biz Call20210207-Will Nitze-IQBarWhat? Just "another" protein bar? Hardly. Will Nitze *started* with healthy bars, but very quickly learned there's way more to the business than food. Like many businesses, his assumptions and expectations differed radically from his customers' -- and he adapted without compromise. The second lesson was even more critical to his business success.Subscribe to the podcast! Visit TheBizCall.com to become a guest on the show and plug your business!
2021-02-2714 min
High Vibe Podcast#56: Brain Food and Entrepreneurship with Founder and CEO of IQBAR, Will NitzeWill Nitze is the founder IQBAR, maker of plant based protein bars. The company was started as a crowdfunding campaign, raising $70,000. Just 2.5 years later, the product is sold at 4,000 CVS stores and recently won a listing with American retail giant Kroger, which will jump its distribution to around 1800 outlets nationwide. Eat IQBAR: https://www.eatiqbar.com/ BECOME AN ONLINE COACH LIKE ME GET INFO ABOUT MY HIGH VIBE VIRTUAL GYM Learn to Shuffle Dance: https://www.torinishino.com/beginner-shuffle-class Tori's Instagram: @torinishino Email: ToriNishinoFitness@gmail.com...
2021-02-1942 min
The Best You Podcast with Nick Carrier250. Will Nitze - Change The Way You Approach RiskWill Nitze is the Founder & CEO at IQBAR. Over the past 2.5 years, he has scaled his "brain food" brand from zero to four million dollars with zero institutional funding! Website: https://www.eatiqbar.com/ Instagram: @eatiqbar _____________________________ In this episode, Learn About: 2:16 - 7:30: How he diagnosed the root of his health issues after graduating from Harvard, and when it turned from tinkering around in the kitchen to a substantial business 7:50 - 17:00: Reflections on the early days of creating his business IQBAR from the ground up, and why his pr...
2021-01-1856 min
The Power Entrepreneur's PodcastNutrition and Neuroscience in Business with Will NitzeHe first became obsessed with brain performance as an undergrad at Harvard, where he studied psychology and neuroscience, but the idea for IQ Bar didn't hit him until 2017.
After noticing his own focus and cognition decrease during the workday while working in the software industry, he started experimenting with ways to boost performance using nutrition.
He is the founder IQBAR, the first and only "brain food bar" that leverages nutrition and neuroscience to boost everyday brain function.
The company was started as a crowdfunding...
2020-12-2435 min
The Whisk Podcast[Business Development & Sales] Will Nitze- Pitching Yourself, Sales Tips, Trade Shows and Riding the Waves of Consumer TrendsWill Nitze, Founder and CEO of IQ Bar digs deep through his Harvard psychology education to share insight on how he has led his start-up company through business development, effective ways to pitch yourself and product, forms of sales that are proven to work, trade show techniques and how to ride the waves of an industry trend while building your company to last once those waves crash.Learn more about Will Nitze & IQ Bar:www.eatiqbar.comConnect with Will on LinkedInEmail: will@eatiqbar...
2020-02-0854 min
Heroes in BusinessWill Nitze, Founder CEO IQBar, started on Kickstarter now selling in 5,000 locations plus onlineSecrets to breaking in to a highly competitive field - Will Nitze, Founder CEO IQBar, started on Kickstarter now selling in 5,000 locations plus online is interviewed by David Cogan founder of Eliances and host of the Eliances Heroes show broadcast on am and fm network channels, internet radio, and online syndication. www.eatiqbar.com
2020-02-0710 min
Eliances HeroesWill Nitze, Founder CEO IQBar, started with a Kickstarter Campaign in 2017 now selling at over 5,000 locations and onlineSecrets to breaking in to a highly competitive field - Will Nitze, Founder CEO IQBar, started on Kickstarter now selling in 5,000 locations plus online is interviewed by David Cogan founder of Eliances and host of the Eliances Heroes show broadcast on am and fm network channels, internet radio, and online syndication. www.eatiqbar.com www.eliances.com
2020-01-1810 min
Eliances Heroes in BusinessWill Nitze, Founder CEO IQBar, started with a Kickstarter Campaign in 2017 now selling at over 5,000 locations and onlineSecrets to breaking in to a highly competitive field - Will Nitze, Founder CEO IQBar, started on Kickstarter now selling in 5,000 locations plus online is interviewed by David Cogan founder of Eliances and host of the Eliances Heroes show broadcast on am and fm network channels, internet radio, and online syndication. www.eatiqbar.com www.eliances.com
2020-01-1810 min
the SNEWS10/25/17 - Sony's Robo-Dog, A $500 Billion City, America's Monopoly Problem1) Sony's new dog-shaped robot will be able to sit, lie down and turn on your A.C.
2) Saudi Arabia, the world's largest oil exporter, is building a $500 BN mega-city city to be run solely on renewable energy
3) Nobel laureate Joseph Stiglitz has a bone to pick with modern-day monopolies
2017-10-2508 min