Shows
Embracing Marketing MistakesHow British Wool Turned 30,000 Farmers into Brand AdvocatesWhat topic would you like us to cover next?What does it take to market an iconic British agricultural product in today's digital world? Graham Clark, Director of Marketing at British Wool, pulls back the curtain on the fascinating journey of promoting this sustainable fiber to modern consumers.British Wool stands as the last remaining farmers' cooperative in the UK, representing approximately 30,000 sheep farmers across the nation. Unlike conventional businesses, this unique organization returns all profits directly to farmers, supporting rural communities while championing sustainability. Graham shares how they've navigated the complex challenge of communicating...2025-07-1643 min
Big FellasFootball Drop Podcast Joins Big Fellas: A Healthy AllianceThis episode is the coming together of football and weight loss, as we welcome Ben and Will from the Football Drop Podcast. Together, we explore how engaging in football can serve as a catalyst for achieving weight loss goals and promoting a healthier lifestyle. Our conversation highlights the importance of community support within the Man v Fat league, which serves as a motivating factor for individuals embarking on their weight loss journeys. We also explore personal experiences and practical strategies that have proven effective for the participants, emphasising accountability and camaraderie. This episode is replete with insights that illustrate...2025-06-3050 minBig FellasMeet Dexter: The Youngest Man V Fat Hall of FamerDarren and Mark are accompanied by the distinguished Dexter, a celebrated member of the Man V Fat Hall of Fame, who has achieved remarkable success in his weight loss journey. Dexter has commendably lost an impressive ten stone through the programme, a testament to his dedication and resilience. Throughout our discussion, we explored the methodologies that underpinned his transformation, particularly his emphasis on portion control and the importance of tracking caloric intake. In addition, Dexter candidly shares his experiences regarding the mental health challenges he faced, illuminating the profound impact that his weight loss journey has had on his...2025-06-1632 minBig FellasThe Testosterone Dilemma: Unveiling the Impact of Low Levels on Men's HealthThe discussion surrounding testosterone, the principal male hormone, reveals its profound influence on various aspects of male health, particularly the detrimental effects associated with its deficiency. In our exploration, we elucidate how a lack of testosterone can manifest in symptoms such as diminished libido, erectile dysfunction, and a notable decline in mood and energy levels. Our conversation underscores the alarming statistic that approximately one in four men may experience low testosterone, particularly as they age, leading to a range of physical and psychological challenges. Furthermore, we delve into the multifaceted causes of low testosterone, including lifestyle factors such as...2025-06-0916 minBig FellasFrom Heavyweight to Hall of Fame: Josh's Inspiring 60kg Weight Loss JourneyThe remarkable journey of Josh Deegan, a Man v Fat Hall of Fame inductee, serves as a testament to the transformative power of determination and community in the realm of weight loss. Having achieved a staggering loss of 60 kilos, equivalent to nearly nine and a half stone, Josh recounts his experiences and the pivotal moments that led him to this significant milestone in his life. Throughout our conversation, he elucidates not only the practical strategies he employed but also the emotional and psychological challenges he faced along the way. The support and camaraderie found within the Man v Fat...2025-06-0244 minBig FellasHeart Disease: The Leading Cause of death in the UK Explained by a Cardiac Nurse SpecialistIn this episode, Darren and Mark talk with Gill, a Cardiac Nurse Specialist and Wellbeing coach, to discuss the critical topic of heart health. They explore Gill's extensive experience in cardiology, the causes and prevention of heart disease, the importance of early warning signs, and the role of lifestyle changes such as weight loss, exercise, and diet in maintaining heart health. Gill explains the need for personalised support and the power of conversation in facilitating positive changes in individuals' lives.Takeaways (excuse the pun):Heart disease is the leading cause of death in the UK.Erectile...2025-05-2735 minBig FellasMvF Week: Empowering Change with Andrew, Head Coach of TonbridgeThis episode revolves around the significant role of community in weight loss, as exemplified by the experiences shared by Andrew, the head coach of Tonbridge. Andrew discusses his profound enjoyment in coaching and the encouraging atmosphere within the Tonbridge team, where camaraderie and mutual support are paramount. He highlights the impressive achievement of the club in collectively losing over 100 kilos, demonstrating the effectiveness of the programme in fostering accountability and motivation among participants. Moreover, Andrew reflects on the importance of maintaining a healthy weight and the strategies employed to create an engaging environment that prioritises both fitness and friendship...2025-05-2317 minBig FellasMvF Week: Inspiring Change - The Role of Community in Weight LossThis podcast episode features an enlightening discussion with Callum Nichols, the head coach of Kidderminster, as he delves into the intricacies of the Man vs Fat initiative. Central to our conversation is Callum's transformative role within the league, where he has successfully guided participants in their weight loss journeys while fostering a robust sense of community. He shares invaluable insights regarding the challenges and triumphs faced while coaching, highlighting the significant milestones achieved by the teams under his stewardship. Notably, he recounts remarkable individual transformations, exemplified by players who have made substantial progress in their weight loss goals. As...2025-05-2220 minBig FellasMvF Week: Success Beyond Goals - Man Vs Fat's Charity Efforts in CreweDarren engages in a compelling discussion with Aaron, the head coach of the notable Man Vs Fat club in Crewe, focusing on the remarkable successes achieved both on and off the pitch. This episode encapsulates the transformative impact of the Man Vs Fat initiative, highlighting the club's ability to foster a supportive environment for individuals embarking on their weight loss journeys. Aaron elucidates the club's growth from a modest beginning during the pandemic to a thriving community of approximately 90 players, all while maintaining a strong emphasis on charitable contributions to local organisations. The dialogue underscores the importance of camaraderie...2025-05-2125 minBig FellasMvF Week: Chester's Man Vs Fat Success with head coach VickyToday, we delve into the inspiring realms of Chester's Man Vs Fat initiative, where men embark on transformative journeys toward weight loss through the medium of football. Our esteemed guest, Vicky Healey, serves as the head coach at the Chester League and brings a wealth of knowledge and passion to the conversation. Vicky elucidates the pivotal role of community and positivity in fostering a supportive environment for participants, emphasising that the journey towards health and wellbeing transcends mere numerical outcomes on a scale. As we approach the highly anticipated Man Vs Fat Awards in London, this dialogue not only...2025-05-2014 minEmbracing Marketing MistakesWhy Lazy Content Will Kill Your BrandWhat topic would you like us to cover next?Guy Utley from Tall Agency shares his journey from recognising his creative talents at school to founding a digital agency working with global brands like Lego and Shark Ninja, focusing on the critical importance of specialisation in marketing.• The value of using specialists rather than generalists - "I wouldn't use a painter to fix my roof" • How Google's algorithm now prioritises human-first content over AI-generated material• Understanding your customers deeply leads to product innovation, as demonstrated by Shark Ninja's vacuum research• The infamous "drunken p...2025-05-2053 minBig FellasMvF Week: The formation of Man Vs FatMark engages in a deep discussion with Andrew Shanahan, the founder of Man Vs Fat, during the inaugural segment of our dedicated Man Vs Fat week, coinciding with the anticipation of the forthcoming Man Vs Fat awards. The salient achievement of Man Vs Fat Football is encapsulated in the staggering collective weight loss of 371,015 kilograms, a figure that astoundingly equates to the weight of approximately five military tanks. This initiative has transcended its initial UK boundaries, further diversifying into the realm of rugby with the inception of Man Vs Fat Rugby. Throughout this week, we shall be unveiling additional...2025-05-1954 minBig FellasBeyond the Midlife Crisis: Conversations on Health, Happiness, and GrowthThe salient point of this podcast episode centers around the nuanced experiences of middle-aged men, particularly as they navigate the complexities of life during this transitional phase. We engage in a profound discussion with Volker and David from the "Man Up, Man Down" podcast, delving into the myriad challenges that confront men in their forties and beyond. The conversation traverses various themes, including midlife crises, health and wellness, and the emotional burdens that accompany aging. Our dialogue illuminates the importance of open discourse among men regarding mental health, relationships, and personal aspirations, thereby fostering a supportive community. As we...2025-05-1200 minBig FellasThe AI Diet with Darren and MarkThe primary focus of this podcast episode is the innovative application of artificial intelligence in devising a personalised diet strategy, which Darren refers to as the "AI diet." Through the utilisation of ChatGPT, Darren has successfully formulated a comprehensive meal plan, meticulously calculated his caloric and macronutrient requirements, and generated a corresponding shopping list replete with cooking instructions. This episode elucidates the efficacy of AI in streamlining dietary management and enhancing weight loss efforts, demonstrating how technology can facilitate healthier lifestyle choices. Furthermore, we explore the interactive nature of ChatGPT, which allows users to tailor their dietary preferences and...2025-05-0520 min
Desert Island DiscsDonna Ockenden, midwifeDonna Ockenden is a former clinical midwife who led the Ockenden Review which revealed, at the time, the biggest maternity scandal in NHS history. Published in 2022, the review highlighted serious failings in maternity care at the Shrewsbury and Telford Hospital NHS Trust which contributed to the deaths of more than 200 babies and nine mothers.Donna grew up in the village of Aberaman in the Welsh Valleys. She experienced a complicated childhood which included a period living in a homeless shelter along with her mother and four siblings. She is also a survivor of sexual abuse and believes...2025-04-2050 minEmbracing Marketing MistakesThe Fake Follower Epidemic: Stop Vanity Metrics Killing Your Brand - Marketing Room 101 SpecialWhat topic would you like us to cover next?In this special episode of Embracing Marketing Mistakes, Chris and Will take a seat on the guest side as they're invited onto the Marketing Room 101 podcast, hosted by Ben Norman. The theme? Banishing their marketing bugbears forever. Together, they tackle the frustrating world of fake followers, influencers backed by bots, and the questionable practice of excessive pitching. With a healthy mix of insights, laughs, and personal anecdotes, including Ben's fondness for George Clooney and Will's longing for office camaraderie, they explore how authenticity and ge...2025-04-1535 minEmbracing Marketing MistakesAI, Reddit, and Micro-Virality: Our Social Media Trends for 2025What topic would you like us to cover next?Following on from our most popular episode last year where we looked at social media trends for 2024, we have our 2025 prediction list.Social media continues to evolve rapidly, with new platforms emerging and established ones transforming to meet changing user preferences and behaviours. We look at the key trends that will shape social media marketing in 2025, from the rise of Blue Sky to creative disruption strategies that help brands break through the noise.Some of our predicted trends...2025-04-0850 minBig FellasAchieving Balance: Rob Dunn on Fitness, Wellness, and Jiu JitsuRob Dunn, a distinguished fitness trainer and Brazilian Jiu-Jitsu enthusiast, articulates a holistic approach to wellness that integrates physical fitness with mental health. He emphasizes the importance of structure and routine in managing time effectively, particularly for busy professionals. Rob elucidates that fitness is not solely about rigorous exercise but also about nurturing one’s overall well-being through adequate nutrition, sleep, and social connections. Our conversation delves into the transformative potential of Jiu-Jitsu, highlighting its accessibility and the profound community it fosters. Ultimately, this episode serves as an enlightening exploration of how one can cultivate a healthier lifestyle while en...2025-03-3158 minEmbracing Marketing MistakesYouTube Dominance: Why Most Brands Fail at Video MarketingWhat topic would you like us to cover next?YouTube isn’t just holding its own against TikTok and Instagram – it’s thriving. In fact, in the US, it’s now watched more on televisions than computers, marking a major shift in how audiences engage with digital content. Yet despite this growth, many marketers still don’t truly understand how to make the platform work for them.In this sharp and practical conversation with Ballint Kistoth from Voxtr, we dig into why 99% of YouTube channels never make it past five videos, usually because creators give up too ear...2025-03-251h 01Big FellasMark's Journey with Mounjaro: A Personal Account of Weight Loss ChallengesMark's recent experience with Mounjaro, the weight loss medication, serves as the focal point of our discussion. In this episode, we delve into the nuances of Mark's journey, reflecting on his significant weight loss of 28 kilos through the Cambridge Weight Plan before transitioning to Mounjaro. While he initially anticipated positive outcomes from the drug, he candidly shares the challenges he encountered, particularly the adverse effect it had on his sleep patterns. Although Mark experienced a modest reduction in weight, he questions whether this was indeed attributable to Mounjaro or a natural consequence of dietary adjustments following the holiday season...2025-03-2420 minEmbracing Marketing MistakesHow to turn passionate fans into your most powerful marketing channel, with Paul ArcherWhat topic would you like us to cover next?Who would you trust more to recommend a product or service - an influencer who is paid to promote it, or a friend who is a genuine fan and user of the brand? In this episode, we sit down with Paul Archer, founder of Duel and passionate 'advocate' for brand advocacy. He offers brilliant insight into how brands can thrive in an era in which consumer trust in brands is plummeting - but our natural faith in our friends and family remains strong. Paul's ar...2025-03-1952 minBig FellasThe Busy Dad's Guide to Staying FitThe conversation with PT Kyle O'Sullivan, a recent father, delves into the intricate dynamics of maintaining fitness and managing weight loss amidst the multifaceted demands of contemporary life. The primary discourse elucidates the challenges faced by busy men, particularly new fathers, who grapple with the dual responsibilities of parenthood and self-care. Kyle articulates the necessity of establishing realistic fitness goals and emphasizes the importance of small, sustainable changes rather than drastic overhauls. He shares personal anecdotes reflecting his journey, underscoring the significance of community support and accountability in fostering a healthier lifestyle. Listeners are encouraged to embrace their unique...2025-03-171h 06Big FellasThe Power of Persistence: How Ben Shed 1/3 of His Weight with Man Vs FatBen Millington shares his remarkable journey of losing one-third of his body weight through the Man Vs Fat program. His transformation exemplifies the significance of consistency and setting achievable goals in the pursuit of weight loss. Through a combination of a disciplined diet, intermittent fasting, and engaging in physical activity such as football, Ben highlights the holistic approach required for sustainable weight management. He emphasizes the importance of a supportive community and the role of peer engagement in fostering motivation and accountability. This episode delves into not only the physical aspects of weight loss but also the profound impact...2025-03-1059 minBig FellasRevolutionizing Weight Loss: The E-Pulse Studio ExperienceThe e-pulse studio, represented by Kamil and Troy, offers a revolutionary approach to weight loss that amalgamates cutting-edge technology with a holistic understanding of fitness and nutrition. During our engaging discussion, I was particularly struck by how their innovative electro muscle stimulation training can yield results equivalent to three hours of traditional gym workouts in merely thirty minutes. This efficiency is coupled with a comprehensive package that includes tailored nutritional advice, supplementation, and thorough blood testing, all aimed at optimizing one’s overall health and fitness journey. Kamil and Troy emphasize that their methodology is particularly advantageous for busy in...2025-03-0335 minBig FellasNavigating Alcohol's Impact on Your Weight Loss JourneyThe discourse presented herein elucidates the intricate relationship between alcohol consumption and weight loss, a topic of considerable significance for individuals pursuing healthier lifestyles. It is asserted that excessive alcohol intake may impede weight loss efforts, as it introduces a substantial number of empty calories devoid of nutritional value. Throughout the conversation, Darren and Mark reflect upon their personal experiences with alcohol, delineating how their drinking habits have evolved over time, particularly in light of age-related changes and lifestyle adjustments. The dialogue further explores the social pressures associated with drinking and the resultant impact on dietary choices, particularly during...2025-02-2441 minBig FellasNeal Bendesky 199-Pound (14.2 St) Weight Loss Story - The Journey of ResilienceNeal Bendesky, renowned as the "199 Pound Guy," graces our podcast with his extraordinary narrative of resilience and transformation. Having triumphed over a staggering weight loss of 199 pounds (14.2 Stone), along with the formidable challenges of a heart attack and cancer, Neal epitomizes the indomitable spirit of human perseverance. His fervent dedication to inspiring others on their weight loss journeys is palpable, as he shares insights gleaned from his own profound experiences. We candidly discuss the pivotal moments that catalyzed his lifestyle metamorphosis and the significance of community support in achieving personal goals. Join us as we delve into Neal's remarkable...2025-02-1757 minBig FellasScott's Journey: A Man's Perspective on Slimming WorldScott, a representative of Slimming World, joins us in dismantling the pervasive misconception that this weight management program is exclusively for women. His journey of significant weight loss (an impressive eight stone) demonstrates that Slimming World is indeed a viable option for men seeking to improve their health and well-being. Throughout our discussion, Scott shares his experiences and insights, emphasizing the program's inclusive nature and the community support that enhances individual success. We delve into the practicalities of the Slimming World plan, highlighting its flexibility and the emphasis on what participants can enjoy rather than what they must restrict...2025-02-1053 minBig FellasLessons from a Navy SEAL: David Havens on Mindset and HealthDarren and Mark engage in a profound dialogue with David Havens, an esteemed ex-Navy SEAL and author of "The Simple Plan." The episode primarily elucidates the significance of mindset in the pursuit of health and fitness. David articulates his comprehensive approach, encapsulated in the acronym "SIMPLE," which emphasizes the paramount importance of adequate sleep, structured meal timing, and prioritizing personal well-being. Through his military experience and personal journey, he conveys that success in weight loss and overall health is not merely a matter of rigorous exercise or strict dieting but a commitment to consistency and a well-rounded lifestyle. Listeners...2025-02-031h 04Big FellasWeight Loss Loser: Chris Wooding's Journey to a Healthier LifeChris Wooding shares his inspiring weight loss journey, having lost an impressive 45 kilos by making practical lifestyle changes. He emphasised the importance of tracking food intake and being honest with oneself about eating habits, which helped him understand where he was going wrong. Chris discusses the significance of incorporating regular physical activity, such as playing football, into his routine, which not only aided his weight loss but also improved his energy levels and overall well-being. He highlights the small victories along the way, from fitting into rides at amusement parks to enjoying family meals without feeling restricted. Tune in...2025-01-2741 minEmbracing Marketing MistakesThe £400 Billboard That Made Headlines: Mark Rofe’s Love-Seeking PR StuntWhat topic would you like us to cover next?What does a £400 billboard, 1,400 unsold England flags, and a taxi website have in common? For digital PR expert Mark Rofe, they’re all part of a journey filled with creative risks, quirky mistakes, and invaluable marketing lessons. In this episode of Embracing Marketing Mistakes, Mark shares the story of his viral billboard campaign that turned a bold idea into global headlines. With appearances on BBC, This Morning, and even Jimmy Fallon, Mark explains how he used humour, creativity, and a bit of luck to make the stu...2025-01-2148 minBig FellasThe Shocking Truth About Ultra-Processed Foods and Weight Loss with Dr. Lisa CliftThis episode delves into the impact of ultra-processed foods on weight loss, with insights from Dr Lisa Clift, a specialist in weight management for men. Mark and Darren explore how these foods, often laden with additives and sugars, can disrupt our body’s natural signals, leading to increased hunger and overconsumption. They discuss the importance of understanding food labels and making informed choices, highlighting that many seemingly healthy options, like low-fat products, can be misleading. The conversation also touches on practical tips for incorporating more whole foods into your diet, alongside the challenges of navigating a food landscape dominated by...2025-01-2044 minBig FellasBonus Episode - Beyond BMI: A Deep Dive into Obesity MeasurementThis episode delves into the limitations of the Body Mass Index (BMI) as a measure of obesity, highlighting its inability to account for factors like muscle mass and visceral fat. Mark and Darren are joined by Dr. Lisa Clift, who shares her insights on BMI and discusses alternative metrics such as the Body Roundness Index and waist-to-hip ratios. They explore how BMI can misclassify athletes like Anthony Joshua as obese, raising concerns about its effectiveness for the general population. The conversation also emphasizes the significance of visceral fat and waist circumference in assessing health risks. Listeners will gain a...2025-01-1617 min