Shows
Mais Rúmen | PodcastIMPACTOS DA METIONINA NA NUTRIÇÃO DE REBANHOS - MSc. Valdir Chiogna Jr. | Ep. 96A suplementação de aminoácidos em rebanhos leiteiros é um tema de crescente relevância na indústria bovina, especialmente frente aos desafios do período de transição e da saúde reprodutiva. Neste episódio do Mais Rúmen Podcast, o nutricionista MSc. Valdir Chiogna Jr. mergulha nas aplicações práticas da metionina protegida em fazendas comerciais. A conversa abrange desde o metabolismo da metionina até estratégias para otimizar sua suplementação no campo. Sintonize nas principais plataformas de áudio e vídeo e aprimore seu manejo nutricional com informações baseadas em ciência aplicada.
2025-07-2840 min
Wisenetix PodcastStephen Lamb: Building Grower Trust | Ep. 88In this episode of the Wisenetix Podcast, Stephen Lamb, shares how his journey from the military to agribusiness helped him lead with empathy and purpose in today’s saturated agricultural market. He unpacks the challenges of grower engagement, carbon markets, and how personal branding drives trust and authority. Listen now on all major platforms!"Farmers won’t work with you if they don’t trust you, even if you’re the smartest person in the room."𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Stephen Lamb brings extensive experience from roles across agtech, grain marketing, and sustainable outreach. He focuses on helping growers adop...
2025-07-1737 min
Wisenetix PodcastGeraldo Mattioli: Career Growth in Ag | Ep. 87In this episode of the Wisenetix Podcast, Geraldo Mattioli, a global agribusiness leader, shares key lessons from his 30-year career leading agribusiness operations across Brazil, the U.S., and Europe. He discusses digital transformation, strategic asset management, and the evolving challenges of agriculture leadership. Hear how trust, adaptability, and purpose-driven leadership drive performance in today’s global ag landscape. Listen now on all major platforms!“Agriculture has changed a lot and will continue to change, but it's still an industry where change comes at its own pace.”𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Geraldo Mattioli is a global agribusiness leader with nearl...
2025-06-1827 min
Wisenetix PodcastSara Steever: Bridging Tech & Ag | Ep. 86In this special re-run episode of the Wisenetix Podcast, we’re bringing back our conversation with Sara Steever—Forbes Council Member and CTO at Paulsen. Sara has a one-of-a-kind background that blends agriculture, art, and digital tech, and she shares how those worlds came together in her career. We talk about how digital marketing and AI are changing the game in agriculture, from how farmers work to how companies connect with their audiences. It’s a conversation full of real-world insights you can use to sharpen your own strategies. Tune in on your favorite podcast platform!"...
2025-05-0149 min
Wisenetix PodcastBen McCormick: Effective B2B Strategies | Ep. 85In this special re-run episode of the Wisenetix Podcast, we revisit our conversation with Ben McCormick, Vice President of Marketing Services at 5MetaCom. Ben brings his wealth of experience in creating successful B2B marketing strategies for the agriculture industry’s complex, science-driven products. Discover how to stand out in the market, communicate technical details effectively, and navigate common challenges. Tune in for practical insights that can boost your marketing efforts!"Understanding the customer's problem and how your product can uniquely solve it is crucial."𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Ben McCormick is the Vice President of Marketing Services a...
2025-04-1545 min
Wisenetix PodcastMelissa Baer: Digital Trust in Agriculture | Ep. 84In this episode of the Wisenetix Podcast, Melissa Baer, CEO of Backstory, talks about the growing influence of digital technology in agriculture. She explains how using data to increase transparency can build consumer trust, the hurdles farmers face when adopting digital tools, and the pressures of sustainability on supply chains. Melissa also shares how AI and ontological frameworks are reshaping the way agricultural data is managed. Listen now on all major platforms!"New data-driven storytelling allows brands to replace static certifications with ongoing, transparent engagement that builds long-term consumer trust."
2025-04-1033 min
Wisenetix PodcastShirley Ferber: Global Challenges in Horse Nutrition | Ep. 83In this episode of the Wisenetix Podcast, Shirley Ferber, Israel’s first equine nutritionist, shares her experience breaking new ground in the field. She talks about the hurdles of bringing science-backed nutrition to the industry, the value of working alongside veterinarians, and the ways cultural and climate factors shape equine health. Hear how her work in education, research, and global consulting is making a difference for horses everywhere. Tune in now on all major platforms!"One of my biggest goals is making evidence-based equine nutrition knowledge accessible in multiple languages to reach more people."...
2025-04-0320 min
Mais Rúmen | PodcastCOMO ATINGIR ALTA PERFORMANCE LEITEIRA? - Mário Sérgio Zoni | Ep. 79A pecuária leiteira no Brasil exige práticas de alta performance, e no episódio de hoje do Mais Rúmen Podcast, Mário Sérgio Zoni compartilha sua vasta experiência sobre a otimização das fazendas leiteiras. Mário Zoni detalha o impacto da suplementação com metionina protegida, as estratégias para lidar com desafios de produção e saúde das vacas leiteiras, e o papel crucial do assessor técnico no dia a dia das fazendas. Este episódio é essencial para quem busca aumentar a lucratividade e eficiência no manejo e nutrição das fazendas!
2025-03-3158 min
Wisenetix PodcastLiane Hart: AI in Livestock Breeding | Ep. 82In this episode of the Wisenetix Podcast, Liane Hart, CEO & Co-Founder of Verility, Inc., talks about how her company is changing the game in livestock reproduction with AI-powered diagnostics. She shares the journey of creating a groundbreaking mobile device for ovulation detection and semen analysis, the role of diverse teams in driving innovation, and the challenges that come with building a startup. Don’t miss this conversation about the future of animal breeding and the impact of technology—available now on all major platforms!"Livestock producers can now accurately detect ovulation and analyze semen qual...
2025-03-2729 min
Wisenetix PodcastMargaret Oldham: Farmer-Led AgTech Solutions | Ep. 81In this episode of the Wisenetix Podcast, Margaret Oldham, VP of Innovation at AgLaunch, shares how farmer-driven innovation is shaping the future of agtech. She talks about AgLaunch’s hands-on approach, where farmers team up with startups to test, refine, and invest in new agricultural technologies. By combining real-world farm trials with mentorship for entrepreneurs, this model speeds up agtech commercialization and ensures solutions are practical and effective. Don’t miss this insightful conversation—listen now on all major platforms!"Our approach bridges the gap between startups and farmers, ensuring that new technologies are tested...
2025-03-2037 min
Wisenetix PodcastPaola Lancheros: R&D Success Tips | Ep. 80In this episode of the Wisenetix Podcast, Paola Lancheros, an expert in animal nutrition and pet food innovation, shares her unique perspective on combining chemical engineering and biochemistry to create health-focused pet food products. She talks about everything from choosing the right ingredients to understanding the critical role of fiber in gut health. Paola offers practical advice for tackling misinformation and fostering innovation in the field. Tune in now—this conversation is available on all major platforms!"Understanding the biochemistry of fiber and how it impacts gut health helps us create better diets for pe...
2025-03-1330 min
Wisenetix PodcastAdam Burnsed: Strategic Growth in Agri-Business | Ep. 79In this special re-run of the Wisenetix Podcast, we’re bringing back our conversation with Adam Burnsed, Director of Business Development and Marketing at Adisseo. Adam shares his unique perspective on how marketing strategies and business development come together in the agriculture and animal nutrition industries. He highlights the value of long-term planning, building strategic partnerships, and understanding customer needs to drive sustainable growth. Don’t miss this opportunity to pick up practical strategies to elevate your approach to marketing and business in agriculture. Listen now on your favorite platform!"Marketing must align with sale...
2025-03-0652 min
Wisenetix PodcastJohn Ireland: Reimagining Fertilizer Logistics | Ep. 78In this episode of The Wisenetix Podcast, John Ireland, CEO and founder of NTP Technologies, shares an exciting breakthrough in plasma technology for sustainable farming. Drawing on his extensive experience as an entrepreneur and his background in biochemical engineering, John discusses how nitrogen-enriched solutions are set to revolutionize fertilizer production. He explores how this innovation can boost farm efficiency, improve soil health, reduce environmental impact, and tackle challenges like CO₂ emissions and rising fertilizer costs. Don’t miss this engaging conversation about the future of agriculture and sustainability—available now on all major platforms!“Salt-fre...
2025-02-2744 min
Wisenetix PodcastCollyn Damerau: Adapting Sales to Customers | Ep. 77In this episode of The Wisenetix Podcast, Collyn Damerau, Business Development Manager at Countryside Feed LLC, shares his inspiring transition from agricultural education to the animal feed industry. Collyn opens up about the challenges of working with a wide range of customers—from distributors to small-scale producers—and provides thoughtful insights into the shifting needs of modern agriculture. Whether you’re in sales, business development, or simply passionate about agriculture, this episode offers practical tips and a new way of looking at the industry. Tune in now on your favorite podcast platform!"Effective communication is cri...
2025-02-2031 min
Wisenetix PodcastMatthew Donovan: Precision Farming Solutions | Ep. 76In this episode of the Wisenetix Podcast, Matthew Donovan, CEO of Agriculture Intelligence, shares how precision technology and AI are reshaping the world of agriculture. He highlights innovative tools like AgroView, showing how digital solutions help growers make smarter, faster decisions, boost sustainability, and increase profitability. Discover how drone imagery, AI, and geospatial data are addressing challenges in scale and efficiency, paving the way for the future of farming. Don’t miss this engaging conversation, now streaming on all major platforms!"Digital farming technology will fundamentally change how we produce food by enhancing productivity an...
2025-02-1345 min
Mais Rúmen | Podcast#71 - METIONINA E ESTRESSE TÉRMICO | Dr. Eduardo SchmittComo a suplementação com metionina protegida pode transformar o manejo do estresse térmico em bovinos e aumentar a eficiência na pecuária? Neste episódio do Mais Rúmen Podcast, exploramos estudos recentes e experiências práticas, discutindo os desafios e benefícios do uso de aminoácidos protegidos da fermentação ruminal, com destaque para ganhos em produtividade e reprodução. Um episódio imperdível para quem busca otimizar a eficiência na pecuária de leite e combater as perdas causadas pelo stress térmico.Tenha acesso ao material complementar desse episódio: http...
2025-02-1056 min
Wisenetix PodcastRory Aronson: Automating Precision Agriculture | Ep. 75In this episode of The Wisenetix Podcast, Rory Aronson, CEO of FarmBot Inc., takes us through the transformative role open-source farming robots are playing in small-scale agriculture. From automating backyard gardens to empowering agronomy researchers with precise tools for experimentation, FarmBot’s customizable technology is changing the way food is grown sustainably and efficiently. Rory offers valuable insights into the maker movement, the power of community-driven innovation, and the exciting possibilities AI brings to the future of farming. Don’t miss this conversation—stream it now on all major platforms to see how FarmBot is revolutionizing agriculture!
2025-02-0642 min
Wisenetix PodcastTiago Toledo: New US Administration & Feed Industry Future | Ep. 74In this episode of the Wisenetix Podcast, Tiago Toledo, a seasoned market manager with over a decade of experience, shares his perspective on how a second term for Donald Trump could shape the agriculture and feed industries. Tiago breaks down key topics like tariffs, biosecurity, sustainability, and their ripple effects on supply chains and global markets. He also provides practical strategies to handle disruptions and uncover opportunities in an unpredictable market. Don’t miss this engaging discussion—available now on all major platforms!"The Trump administration’s tariff agenda creates opportunities and risks depending on how...
2025-01-3036 min
Wisenetix PodcastAndrew Uden: Livestock Tech Innovation | Ep. 73In this episode of the Wisenetix Podcast, Andrew Uden, CEO of HerdDogg, opens up about his journey in agriculture and innovation. Growing up on a cattle-feeding operation shaped his path, eventually leading him to spearhead tech solutions for livestock management. Andrew talks about tackling product-market fit, driving sustainable innovations, and building platform-as-a-service models for agriculture. Discover how HerdDogg is reshaping the future of livestock management. Tune in now on your favorite podcast platforms!"Creating a successful product requires focus, understanding your core market, and solving specific challenges without trying to do everything."
2025-01-2345 min
Wisenetix PodcastJoel Reid: Humic Products in Agriculture | Ep. 72In this episode of the Wisenetix Podcast, Joel Reid, founder of Green Wave Enterprises, brings over 20 years of experience in humic substances and soil health solutions to the table. Learn how humic products drive soil regeneration, boost crop yields, and tackle the pressing challenges in modern agriculture. Packed with insights on sustainability and real-world applications, this conversation provides valuable tips for professionals working at the crossroads of agriculture and marketing. Tune in on your favorite platform for actionable advice on soil science and crop management!"Humic substances naturally enhance soil quality by stimulating microbial...
2025-01-1632 min
Wisenetix PodcastDr. Emily Otto-Tice: The Future of Ag Infrastructure | Ep. 71In this episode of the Wisenetix Podcast, Dr. Emily Otto-Tice from Lucta shares her expertise on the challenges of supply chain management and its vital role in the agriculture industry. With more than 20 years of experience, she provides valuable perspectives on infrastructure issues, innovations sparked by the pandemic, and sustainable approaches for future growth. Don’t miss this insightful conversation about overcoming supply chain obstacles and building resilience in agriculture and marketing!"Investments in transportation infrastructure, from railways to waterways, are critical to keeping the agricultural supply chain efficient and competitive."...
2025-01-0937 min
Wisenetix PodcastDillon Buline: Diversification Strategies in Ag | Ep. 70In this episode of the Wisenetix Podcast, Dillon Buline, Co-Founder of Terra Products Company, talks about what it takes to build and grow a successful agri-business while managing a multi-generation family farm. He shares the challenges and rewards of diversifying, creating a strong company culture, and leading in the ever-changing world of agriculture. Tune in to hear practical strategies for tackling industry challenges and driving innovation to improve your agricultural operations. Listen now on YouTube, Apple Podcasts, Spotify, and more!"Growth comes with challenges, and learning to delegate tasks is essential for scaling a...
2025-01-0236 min
Wisenetix PodcastJean Pedro de Quadros: Strategic Planning in Agribusiness | Ep. 69In this special rerun of the Wisenetix Podcast, we bring back a conversation with Jean Pedro de Quadros, an executive manager at Bretanha AMVC, who shares his perspective on the challenges and innovations shaping the swine and pork industry. Jean touches on topics like project management, improving supply chain efficiency, and adapting American management models to the Brazilian market. Don’t miss this opportunity to hear from a top expert in the field!"One of the key differences between Brazil and the US is the long-term vision American producers have, with agreements spanning ten ye...
2024-12-2638 min
Wisenetix PodcastGeorgia Adams: Holistic Cattle Consulting | Ep. 68In this episode of the Wisenetix Podcast, Georgia Adams, a ruminant nutrition consultant from Grand Valley Fortifiers, takes us into the dynamic world of cattle consultancy. Georgia talks about sustainable farming practices, customized nutrition plans, and the human side of working with producers. She shares practical advice for improving farm efficiency, boosting profitability, and fostering meaningful relationships with clients. Tune in on your favorite podcast platform for an engaging conversation about the future of agriculture and consultancy!"A holistic consultancy approach evaluates every aspect of an operation, connecting animal performance, resource allocation, and profitability...
2024-12-1934 min
Wisenetix PodcastLouis Gauthier: Data-Driven Farming | Ep. 67In this episode of the Wisenetix Podcast, Louis Gauthier, Managing Director of Doriane, talks about the groundbreaking changes in agricultural data management and research. He explores how innovations are making data collection more efficient and helping decision-making through machine learning. Louis also shares his thoughts on the challenges and trends that are shaping the future of the industry. Discover how new technologies are improving efficiency and fostering collaboration across the agricultural value chain. Tune in to learn more about the growing impact of digital solutions in agronomy!"Agriculture is entering a new era of...
2024-12-1239 min
Wisenetix PodcastGrady Fain & Dr. Megan Bible: Protein and Sustainability | Ep. 66In this episode of the Wisenetix Podcast, Grady Fain and Dr. Megan Bible from Hamlet Protein share exciting advancements in animal nutrition and sustainability. They talk about innovative approaches to protein kinetics and ways to minimize anti-nutritional factors, all aimed at improving the health of young animals. Discover how fostering strong partnerships can drive meaningful progress in the agriculture industry. Tune in to hear practical strategies that are reshaping the future of animal agriculture!“Scientific innovations like protein kinetics address feed inefficiencies by improving the synchronization of nutrient absorption, fostering better growth and animal he...
2024-12-0540 min
Wisenetix PodcastJim Lamancusa: Eco-Friendly Pet Food | Ep. 65Hello there!In this episode of the Wisenetix Podcast, Jim Lamancusa, Executive Director of the Pet Sustainability Coalition, brings a wealth of knowledge on sustainability in today’s agriculture and pet industries. Drawing from years of experience helping organizations adopt eco-friendly practices, Jim shares practical strategies for brands looking to innovate and cut down on their environmental impact while still meeting customer expectations. Join us to learn how businesses can grow responsibly and create positive change across agriculture and pet care!"Meeting the rising demand for sustainable practices is no longer optional; it...
2024-11-2835 min
Wisenetix PodcastSebastian Marten: Strategic Agri-Innovation | Ep. 64Hello there!In this episode of the Wisenetix Podcast, Sebastian Marten from Adisseo shares insights on creating resilient, sustainable strategies for the agriculture industry. Marten discusses ways to align global market demands with tailored regional solutions, find the right balance between sustainability and performance, and encourage collaboration across different sectors. Get a glimpse into the changing landscape of agriculture and digital marketing. Tune in to explore new advancements in agricultural business practices!"Effective strategies in agriculture mean simplifying complexity for stakeholder engagement and long-term success."𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Sebastian Marten, Executive Director of Adisseo’s Stra...
2024-11-2135 min
Wisenetix PodcastChris Mateo: Bridging Technical Skills and Business | Ep. 63Hello there!In this special rerun of the Wisenetix Podcast, we bring back a conversation with Chris Mateo, Vice President of Sales and Nutrition Consulting at Standard Nutrition Services. With over 20 years of experience in agriculture, Chris offers valuable insights on navigating the shift between technical, commercial, and management roles. He highlights the crucial role a technical background plays in shaping business strategy and shares how adjusting to different market environments influences leadership in the agriculture industry. Don’t miss out on practical advice for advancing your career in agriculture and marketing. Available now on all major pl...
2024-11-1443 min
Wisenetix PodcastAmos Petersen: AI in Farming Solutions | Ep. 62Hello there!In this episode of the Wisenetix Podcast, Amos Petersen, CEO of FarrPro, talks about the future of agriculture and the growing connection between technology and farming. Petersen offers valuable insights into how artificial intelligence (AI) and data are playing an increasingly important role in improving both animal health and farm productivity. With an emphasis on sustainability in the pork industry, he explains how generative AI and monitoring systems are changing the way farms operate. Tune in to discover how technology is reshaping both agriculture and business!"We can monitor animal...
2024-11-0738 min
Wisenetix PodcastKate Chamberlin: How to Simplify Complex Ideas | Ep. 61Hello there!In this episode of the Wisenetix Podcast, Kate Chamberlin, Business Development Manager at AgSource, talks about the importance of strong communication in the agriculture and marketing sectors. She shares her journey from animal science to business development and highlights the key communication skills that help her connect with both internal teams and external partners. Don’t miss her insights on how clear, purposeful communication can help drive success in the agriculture industry. Catch the episode now on all major platforms!"Pitching an idea effectively is critical. Without communication, even the be...
2024-10-3131 min
Wisenetix PodcastJustin Whitley: Patented Technology in Agriculture | Ep. 60Hello there!In this episode of the Wisenetix Podcast, Justin Whitley, CEO of Drylet Inc., opens up about leadership, growth, and overcoming obstacles in the agriculture industry. He talks about Drylet’s cutting-edge waste management solutions and their exciting move into renewable natural gas. Justin also reflects on how his diverse career, spanning roles from livestock extension to sales and management, has influenced his flexible leadership approach. Catch the episode on major platforms for actionable strategies and valuable business insights.“Having a patented product is a game changer. It’s both exclusive and ef...
2024-10-2428 min
Wisenetix PodcastBryce Van Dyken: Building Strong Customer Relationships | Ep. 59Hello there!In this episode of The Wisenetix Podcast, Bryce Van Dyken from AHB Biotechnology offers valuable insights into marketing strategies within the agricultural sector, specifically focusing on animal feed. He talks about how to navigate the industry's complex market landscape and shares tips on building lasting relationships with customers in the U.S. agribusiness market. Tune in to learn about essential strategies for driving business development and boosting sales in agriculture. Available now on all major platforms!"Many customers don’t just want a product; they want a relationship where their ne...
2024-10-1732 min
Wisenetix PodcastDori Kralj: Strategic Agriculture Marketing | Ep. 58Hello there!In this episode of The Wisenetix Podcast, Dori Kralj from MSD Animal Health talks about the key marketing strategies driving the agriculture industry today. With her deep experience in the field, Dori offers valuable insights on how to launch successful products, connect with swine producers, and use technical content to build brand credibility. Don't miss out on practical tips to boost your marketing efforts in agriculture. Catch the episode on all major platforms!"Technical content plays a pivotal role in providing data-backed confidence to veterinarians and other decision-makers when considering...
2024-10-1031 min
Wisenetix PodcastAntonia Tacconi: Balancing Product Portfolios | Ep. 57Hello there!In this episode of the Wisenetix Podcast, Antonia Tacconi, Global Portfolio Manager in Animal Nutrition, offers her perspective on the changing landscape of product management within the agriculture and animal nutrition industries. She talks about the challenges of balancing technical, marketing, and sales efforts within a portfolio, the significance of staying attuned to market trends, and the essential role of innovation in addressing industry needs. Tune in to discover how product managers tackle these complexities in agriculture and nutrition. Listen now on your preferred platform!"We need to understand not...
2024-10-0340 min
Wisenetix PodcastDr. Rebecca Quesnell: Balancing Quality & Efficiency | Ep. 56Hello there!In this episode of the Wisenetix Podcast, Dr. Rebecca Quesnell, COO and R&D Director at TransAgra, talks about fresh approaches to blending digital marketing with business development in the agriculture industry. Drawing on her deep experience in research and operations, she offers practical advice on enhancing operational efficiency and promoting teamwork in smaller companies. Don’t miss this chance to hear from Dr. Quesnell and explore how strong leadership can propel success in the agriculture sector. Catch the episode on all major platforms!"Leadership means showing the way to a...
2024-09-2645 min
Wisenetix PodcastChris Grant: Customer-Centric Strategies | Ep. 55Hello there!In this episode of The Wisenetix Podcast, Chris Grant, President of IHT Group, offers valuable insights on navigating the crossroads of business, marketing, and agriculture. With more than 25 years of experience, Chris shares his unique journey into the agriculture sector, the hurdles he faced in turning around a struggling business, and the significance of putting customers at the heart of every strategy. Tune in to hear practical advice on leadership and growth in both agriculture and marketing. Listen now on your favorite platform!"The key to improving your product is...
2024-09-1938 min
Wisenetix PodcastAriana Bigham: Digital Marketing Tips | Ep. 54Hello there!In this episode of the Wisenetix Podcast, Ariana Bigham, a Marketing Communications Specialist at Datamars, brings her wealth of experience in branding and digital marketing within the agriculture industry. She shares insights on creating customer-focused brand strategies, the challenges of managing a global brand, and the unique aspects of digital marketing in a sector that's typically slow to embrace new technology. Tune in to discover practical tips for navigating change and connecting with your audience. Listen now on all major platforms to stay ahead in the agriculture business."Your brand...
2024-09-1243 min
Wisenetix PodcastRick Purnell: Strategic Communication in Ag | Ep. 53Hello there!In this episode of the Wisenetix Podcast, Rick Purnell, Managing Director of Communications at RPR Company, brings his wealth of experience in media relations within the agriculture industry to the table. Rick talks about the changing landscape of communication strategies, the value of building strong relationships with media outlets, and how to effectively match your messaging with current industry trends. Tune in for an engaging conversation on navigating the complexities of media dynamics in agriculture. Catch the episode on your favorite platform!"How we deliver information to media channels has...
2024-09-0533 min
Wisenetix PodcastBen McCormick: Effective B2B Strategies | Ep. 52Hello there!In this episode of the Wisenetix Podcast, Ben McCormick, Vice President of Marketing Services at 5MetaCom, brings his wealth of experience in creating successful B2B marketing strategies for the agriculture industry’s complex, science-driven products. Discover how to stand out in the market, communicate technical details effectively, and navigate common challenges. Tune in for practical insights that can boost your marketing efforts."Understanding the customer's problem and how your product can uniquely solve it is crucial."𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Ben McCormick is the Vice President of Marketing Services at 5MetaCom in Carmel, Indian...
2024-08-2945 min
Wisenetix PodcastHenry Arrowood: Tech & Meat Industry | Ep. 51Hello there!In this episode of The Wisenetix Podcast, Henry Arrowood, the Founder and CEO of Farmshare, explores how technology is reshaping modern agriculture, especially within the meat industry. Henry shares insights on the inefficiencies of traditional supply chains and explains how Farmshare is equipping independent farmers and ranchers with cutting-edge tools to level the playing field. Discover how these innovations are helping to sustain small family farms and provide greater transparency for consumers. Join us as we take a closer look at the future of agriculture and the role of digital marketing in the farming world.
2024-08-2235 min
Wisenetix PodcastDr. Luis Romero: AI in Agriculture | Ep. 50Hello there!In this episode of The Wisenetix Podcast, Dr. Luis Romero, a leader in animal nutrition and health innovation, explores how omics technologies and artificial intelligence transform product development in the agriculture industry. He shares how these breakthroughs provide fresh perspectives on animal health and performance, leading to quicker and more efficient product development. Don’t miss out on this conversation about how cutting-edge science is driving the future of agriculture. Tune in on your favorite platform today!"AI has the potential to transform animal health by offering insights that were pr...
2024-08-1538 min
Wisenetix PodcastThomas Laurent: Building a global company | Ep. 49Hello there!In this episode of The Wisenetix Podcast, Thomas Laurent, CEO of Micropep Technologies, discusses the crossroads of entrepreneurship, science, and agriculture. Laurent shares his story of launching an AgBiotech startup that leverages bioactive peptides to address challenges in crop protection and yield improvement. The conversation touches on market growth, regulatory hurdles, and the future of sustainable agriculture. Tune in now!"The biggest driver for me in founding a company was the belief that our work could have a positive impact on future generations by contributing to sustainable agriculture."
2024-08-0840 min
Wisenetix PodcastPhilippe Tacon: Feed Additives & Sustainability | Ep. 48Hello there!In this episode of The Wisenetix Podcast, Philippe Tacon, Product Manager at dsm-firmenich, discusses his extensive experience in aquaculture and the livestock industry. Philippe shares insights on the latest trends in feed additives, their impact on animal health and sustainability, and the challenges of working across diverse global markets. Tune in for valuable insights on making farming more profitable and sustainable. Listen to the full episode on all major platforms."Feed additives can help reduce costs and increase profitability for farmers, making them a crucial part of modern farming."
2024-08-0137 min
Wisenetix PodcastBlake Wilson: Leading Global Teams | Ep. 47Hello there!In this episode of The Wisenetix Podcast, Blake Wilson, Global Commercial Director at Kerry, shares his expertise on leadership and team management in the agriculture industry. Blake discusses strategies for effective communication, breaking down silos, and fostering collaboration among diverse teams. He also emphasizes the importance of personal connections and networking in achieving business success. Tune in for all the latest on progressive leadership and management in this industry."Communication is key. Making sure there are no silos, and everyone understands the common goal and roadmap is essential."
2024-07-2542 min
Wisenetix PodcastSarah Heppner: Bridging Science & Business | Ep. 46Hello there!In this episode of The Wisenetix Podcast, Sarah Heppner, a seasoned marketing and sales manager, shares her expertise in integrating science and business in the agri-biotech sector. Sarah discusses her journey from a science background to leading marketing and sales at AcuFast, highlighting key strategies for innovation and communication in a competitive market. Tune in to listen on your preferred platform!"All investments in technology and innovation must be applicable and impactful at the farm level."𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Sarah Heppner holds a Bachelor of Science in Agriculture from the University of Saskatchewan...
2024-07-1843 min
Wisenetix PodcastShannon Hughes: Balancing Marketing Strategies | Ep. 45Hello there!In this episode of The Wisenetix Podcast, Shannon Hughes, Director of Digital and Media Strategy at Lessing-Flynn, explores the intricacies of digital marketing in the agriculture industry. Shannon shares her expertise in optimizing media investments, understanding market segmentation, and the importance of adaptability in ever-changing digital landscapes. Learn valuable strategies to enhance your digital marketing efforts and drive success in the agriculture sector. Listen now on all major platforms!"Understanding the unique needs of each market segment within agriculture is vital for targeted marketing strategies."𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Shannon Hughes, Director of Digital...
2024-07-1143 min
Wisenetix PodcastClaudia Ferrer & Bianca Gorordo: Brand Awareness Strategies | Ep. 44Hello there!In this episode of The Wisenetix Podcast, Claudia Ferrer and Bianca Gorordo from Agranco Corp USA share their journey leading a family business in the agriculture industry. They discuss innovative strategies in animal feed additives, emphasizing their mission to improve the food we eat and the earth we inhabit. Tune in for valuable lessons on sustainable agriculture practices and effective business management. Listen to the full episode on all major platforms."Effective marketing in this industry means not just focusing on the product, but also on how we communicate its...
2024-07-0442 min
Wisenetix PodcastNicole Semple: Social Media Tactics | Ep. 43Hello there!In this episode of the Wisenetix Podcast, Nicole Semple discusses essential marketing strategies tailored for the agriculture industry. Learn how to leverage digital platforms like YouTube, Instagram, Facebook, LinkedIn, Apple Podcasts, and Spotify to drive success. Discover innovative trends and practical tips to enhance your brand's online presence. Tune in to gain valuable insights and stay ahead in the dynamic field of digital marketing in agriculture."Building a strong online presence is essential for establishing brand authority and credibility in the agriculture sector." - Nicole Semple
2024-06-2732 min
Wisenetix PodcastDr. Gabriel Frainer: Colostrum & Farm Productivity | Ep. 42Hello there!In this episode of The Wisenetix Podcast, Dr. Gabriel Frainer, a sales executive manager at ColoQuick, shares his journey and expertise in the dairy industry. Discover how innovative colostrum management can boost calf health and farm productivity. Tune in to learn from his experience and enhance your agricultural business strategies. Listen now on all major platforms."Communication and critical thinking are essential skills for navigating the vast ocean of information and making informed decisions." - Dr. Gabriel Frainer𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Dr. Gabriel Frainer is the Executive Sales Manager at ColoQuick International...
2024-06-2050 min
Wisenetix PodcastAdam Burnsed: Strategic Growth in Agri-Business | Ep. 41Hello there!In this episode of the Wisenetix Podcast, Adam Burnsed, Director of Business Development and Marketing at Adisseo, shares his extensive insights on digital marketing strategies in the agriculture industry. Adam discusses the importance of feed digestibility, strategic marketing, and the role of long-term planning in driving business growth. Tune in for this insightful discussion and enhance your marketing and business development strategies in agriculture."Education is one piece of the strategy, and it plays a pivotal role in any company's growth." - Adam Burnsed𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Adam Burnsed, Director of Business Develo...
2024-06-1352 min
Wisenetix PodcastTrey Martin: Building Customer Trust in Ag | Ep. 40Hello there!In this episode of The Wisenetix Podcast, Trey Martin, the Director of Sales for North America at Valco, shares his extensive experience in the agriculture industry. Trey discusses key insights into sales and marketing, the importance of relationship building, and strategies for leveraging digital tools in modern agriculture. Listen now on all major platforms."The upcoming generation wants information at their fingertips. If you're not embracing digital tools, you'll get left behind." - Trey Martin𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Trey Martin is the Director of Sales for North America at Valco Industries, Inc. With a deg...
2024-06-0643 min
Wisenetix PodcastAshley Bauer-Slabaugh: Enhancing Brand Awareness | Ep. 39Hello there!In this episode of the Wisenetix Podcast, Ashley Bauer-Slabaugh, a seasoned marketing manager in the agriculture industry, shares her insights on digital marketing strategies and their impact on agricultural businesses. Ashley discusses effective budget management, trade show execution, and the importance of sponsorships in enhancing brand awareness. Tune in for a valuable discussion that bridges the gap between traditional practices and modern digital marketing."Digital marketing is ever-evolving. Staying updated on current trends and tools is crucial for any successful marketing strategy." - Ashley Bauer-Slabaugh 𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Ashley Bauer-Slabaugh is a marketing m...
2024-05-3035 min
Wisenetix PodcastJean Pedro: Strategic Planning in Agribusiness | Ep. 38Hello there!In this episode of the Wisenetix Podcast, Jean Pedro, an executive manager at Bretanha AMVC, explores the challenges and innovations in the swine and pork industry. Jean discusses project management, supply chain efficiency, and the integration of American management models in Brazil. Tune in to gain valuable insights from a leading expert in the field."One of the key differences between Brazil and the US is the long-term vision American producers have, with agreements spanning ten years." - Jean Pedro𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Jean Pedro de Quadros, a seasoned swine veterinarian, holds a...
2024-05-2338 min
Wisenetix PodcastMegan McNamee: Digital Ag Future | Ep. 37Hello there,In this episode of the Wisenetix Podcast, Megan McNamee, Climate Enablement Manager at Climate Field View, shares invaluable insights into the intersection of agriculture and technology. Megan, an experienced advocate in the agricultural sector, discusses the importance of technology adoption in farming, her personal journey into the industry, and the pivotal role of digital tools in enhancing farm productivity. Tune into this insightful episode on all major platforms to learn about transforming agricultural practices through technology."The key to successful technology adoption isn't just about using new tools; it's about...
2024-05-1641 min
Wisenetix PodcastDr. Keith Erlandson: Customer-Centric Marketing | Ep. 36Hello there,In this episode of the Wisenetix Podcast, Dr. Keith Erlandson, a multifaceted veterinarian with a rich swine production and veterinary microbiology background, shares his journey from his military service to significant roles in various agriculture industry sectors. Dr. Erlandson's insights into innovative vaccine technologies and marketing strategies within the agricultural sector are indispensable for professionals seeking to stay ahead in the industry's digital marketing landscape. Tune into this conversation on all major podcast platforms to gain valuable industry perspectives."Identifying customer pain points isn't just about solving problems; it's about...
2024-05-0922 min
Wisenetix PodcastAndy Rash: Fact-Based Marketing | Ep. 35Hello there!In this episode of the Wisenetix Podcast, Andy Rash, General Manager of the US Pork Business for Alltech, discusses the pivotal role of fact-based marketing strategies in agriculture, emphasizing the importance of market mapping and customer segmentation to enhance marketing uptake. Andy’s insights into team leadership and integrating core family values into business practices provide valuable lessons for professionals across the digital marketing and agriculture industries. Don't miss this insightful discussion; tune in on all major podcast platforms to explore innovative strategies that drive success in the agriculture sector.“Soun...
2024-05-0229 min
Wisenetix PodcastDileep Sharma: The Future AI on Farms | Ep. 34Hello there,In this episode of the Wisenetix Podcast, Dileep Sharma, Commercial Sales and Marketing Lead at Serket explores the innovative intersections of digital marketing and agriculture. With his rich international experience, Dileep discusses the transformative role of artificial intelligence in improving livestock management and animal welfare. His journey through various cultures and industries brings a unique perspective to the challenges and advancements in agricultural technology. Join us to explore the future of agriculture shaped by AI and global connectivity. Tune in on all major podcast platforms to listen to the episode now!
2024-04-2542 min
Wisenetix PodcastErica Franco: From Vet to Marketing | Ep. 33Hello there,In this episode of the Wisenetix Podcast, Erica Franco, Marketing Communication Manager at Corbion, shares her unique journey from veterinary science to spearheading marketing strategies in ag tech and biotech industries. With over 14 years of experience, Erica discusses her innovative approach to marketing in agriculture, including her involvement in remarkable global projects and her insights on female leadership in the workplace. Tune in on Spotify, Apple Podcasts, or your favorite podcast platform to gain valuable insights that can transform your marketing strategies."Creativity helps cope with marketing adversities. It's not...
2024-04-1833 min
Wisenetix PodcastSebastián Villegas: AI and the Future of Agro | Ep. 32Hello there,In this episode of the Wisenetix Podcast, Sebastián Villegas, CEO of Asimetrix, discusses the transformative role of technology and data analytics in agriculture. Sebastián shares insights into how smart farming solutions and data-driven decisions can significantly enhance protein production's efficiency and quality. This discussion not only highlights the importance of technological innovation in agriculture but also offers a glimpse into the future of farming. Tune into this episode on major platforms to explore the intersection of agriculture, technology, and business.“Technology's true value in agriculture isn't in its comp...
2024-04-1136 min
Wisenetix PodcastSara Steever: Bridging Tech & Ag | Ep. 31Hello there, In this episode of the Wisenetix Podcast, we explore the evolving landscape of digital marketing and technology within the agriculture industry, featuring insights from Sara Steever, CTO at Paulsen. With a unique background that bridges agriculture, art, and digital technology, Sara shares her journey and how digital strategies and AI are transforming agricultural practices and marketing. Join us on this enlightening journey, available on all major podcast platforms, and gain valuable insights to elevate your digital marketing strategies in agriculture."Digital platforms are vital for reaching and engaging the ag a...
2024-04-0449 min
Wisenetix PodcastApoorva Shah: The Power of Partnerships | Ep. 30In this episode of the Wisenetix Podcast, we explore the intersection of digital marketing and the agricultural industry with Apoorva Shah, CEO of SAM Nutrition. Exploring Apoorva's journey from taking the reins of a family business to implementing groundbreaking biosecurity measures amidst global challenges, this discussion highlights the critical role of innovation and resilience in sustaining and growing an agricultural enterprise. Apoorva shares invaluable insights on market disruption, the power of partnerships, and the imperative of leveraging technology for sustainable success. Tune into this insightful episode on major platforms to grasp the future of agriculture through the lens of...
2024-03-2821 min
Wisenetix PodcastXavier Drake: Transforming Agriculture with Digital | Ep. 29In this episode of the Wisenetix Podcast, Xavier Drake, a seasoned marketing manager in the agriculture sector, explores the evolving landscape of digital marketing. Xavier shares insights from his journey in agriculture to mastering digital marketing strategies, highlighting the importance of data-driven decision-making and the role of digital media in building brand relationships. This discussion is essential for professionals in the agriculture industry seeking to navigate the digital marketing realm effectively. Tune in on major platforms to gain valuable insights into adapting and thriving in the digital space.“The secret? Listen more than you sp...
2024-03-2123 min
Wisenetix PodcastChris Mateo: Bridging Technical Skills and Business | Ep. 28In this engaging episode of the Wisenetix Podcast, we welcome Chris Mateo, VP of Sales and Nutrition Consultancy at Standard Nutrition. Chris shares his remarkable journey from his early days in the Philippines to becoming an influential leader in the US agricultural industry. His story is a blend of perseverance, adaptability, and deep industry insight, providing listeners with valuable lessons on navigating the challenges and opportunities within the agricultural sector. This episode is a treasure trove of inspiration and practical advice for anyone looking to make their mark in agriculture. Tune in to uncover how to propel your agricultural...
2024-03-1444 min
Wisenetix PodcastTrevor Gies: Navigating Digital Trends | Ep. 27In this episode of the Wisenetix Podcast, host Darryl Ayers engages Trevor Gies, Senior Marketing Manager at Cobb Vantress, in a dynamic discussion about the pivotal role of digital marketing in the agriculture industry. Trevor shares insights from his extensive experience, emphasizing the importance of data, digital strategy, and the continuous evolution of marketing tactics to meet the ever-changing consumer preferences. This episode is a must-listen for professionals in the agriculture sector looking to elevate their marketing strategies and understand the digital landscape's impact on consumer engagement. Don't miss out on these invaluable marketing insights; tune in now.
2024-03-0724 min
Wisenetix PodcastIgnacio Albornoz: Cultivating Digital Growth | Ep. 26In this insightful episode of the Wisenetix Podcast, we are honored to host Ignacio Albornoz, CEO and Founder of Cattler, who shares his unique journey from Argentina to becoming a pioneering figure in the agriculture industry through the integration of farming, technology, and economics. Ignacio discusses the challenges and triumphs of digitizing farms, his approach to merging diverse sectors for innovative solutions, and the importance of understanding different cultures in the agriculture business. This conversation is essential for anyone interested in the intersection of agriculture and technology, offering perspectives on global agriculture practices, the evolution of farming through digital...
2024-02-2939 min
Wisenetix PodcastTiago Santos: The Evolution of Agri-Business | Ep 25In this enlightening episode of the Wisenetix Podcast, we engage with Tiago Tedeschi dos Santos, Global Technical Director at AB Vista, delving into the intricacies of innovation and marketing in the agriculture industry. Tiago shares his rich journey from a technical expert to embracing marketing strategies, shedding light on the pivotal role of customer-centric approaches in driving business growth. This episode offers valuable insights into adapting and thriving in the ever-evolving landscape of agricultural business and marketing, making it a must-listen for industry professionals seeking to leverage change for success. Tune in to discover actionable strategies that can transform...
2024-02-2245 min
Wisenetix PodcastDr. John Sonderman: Genetic Advances in Agriculture | Ep. 24In this insightful episode of the Wisenetix Podcast, Dr. John Sonderman, Director of Technical Services at DNA Genetics, shares his extensive experience in swine genetics and its pivotal role in enhancing the agriculture industry's profitability and sustainability. With a focus on practical advice for improving production practices, John’s expertise offers valuable insights for anyone involved in the agriculture sector, especially those looking to optimize their operations with cutting-edge genetic advancements. Tune in to explore innovative strategies that can transform your business approach."Sometimes you might find yourself telling them what to do instead of...
2024-02-1533 min
Wisenetix PodcastWouter Lassauw: Digital Marketing in Agriculture | Ep. 23In this enlightening episode of the Wisenetix Podcast, special guest Wouter Lassauw, Marketing and Commercial Support Manager for Aviagen North America, shares his journey through the intersections of technology and agriculture. Wouter unveils how leveraging innovative systems and applications can drive efficiency and sustainability in the agriculture sector. His insights into overcoming challenges posed by digital transformation, coupled with personal achievements and forward-thinking strategies, make this discussion a must-listen for professionals seeking to navigate the evolving landscape of digital marketing in agriculture. Don't miss this episode for a deep dive into the future of agriculture and digital technology.
2024-02-0829 min
Wisenetix PodcastCristal Westwood: From Corporate Giants to Agri-Marketing | Ep. 22In this engaging episode of the Wisenetix Podcast, host Darryl Ayers converses with Cristal Westwood, Director of Marketing at Energy Feeds International. Cristal shares her intriguing journey from corporate giants like Starbucks and 7-Eleven to the dynamic world of marketing in the agriculture sector. Her insights reveal the importance of authenticity, risk-taking, and the transformative power of marketing in shaping a brand’s image. This episode is a must-listen for professionals in the marketing strategies industry, offering valuable lessons from Cristal’s unique career path. Tune in for an enlightening discussion that blends personal growth with professional development in the...
2024-02-0126 min
Wisenetix PodcastRob Hannam: Startup Success Strategies | Ep. 21In this captivating episode of the Wisenetix Podcast, host Darryl Ayers chats with Rob Hannam, an expert in farm health and marketing. They dive into cutting-edge biosecurity solutions for farming. Rob opens up about his experiences with Farm Health Guardian, highlighting the crucial role of clear communication, smart planning, and using tech in farming. This episode is packed with useful tips and exciting conversations for anyone curious about agri-tech and marketing. Tune in for a load of practical wisdom on the future of farming tech."Strategic planning in agriculture goes beyond technology; it's about...
2024-01-2530 min
Wisenetix PodcastAllison Troesser: Marketing Meets Agriculture | Ep. 20Dive into our latest Wisenetix Podcast episode with Allison Troesser, and get the scoop on today's marketing trends in the agricultural world. Allison unpacks the essentials of combining marketing know-how with real-world agri-experience. It's a must-listen for anyone eager to make an impact in the dynamic world of agri-marketing. Discover how to connect with diverse audiences, create content that resonates, and build a brand that stands out. Tune in now to our conversation with Allison and start supercharging your marketing approach today!"Technical content and customer stories add substance and relatability to a brand."...
2024-01-1817 min
Wisenetix PodcastCristiano Von Simson: Marketing Veterinary Advances | Ep. 19Dive into our latest Wisenetix Podcast episode with Cristiano Von Simson, and explore the exciting world of veterinary marketing. Cristiano shares easy-to-understand tips on mixing vet know-how with smart marketing. Perfect for anyone interested in making a mark in the animal health industry. Tune in for practical insights and real-world strategies. Listen to our chat with Cristiano now and get inspired to boost your marketing game!"In our marketing strategies, we start with quality content, and then amplify our reach through various channels. This balance between content quality and promotional volume is key to...
2024-01-1133 min
Wisenetix PodcastMagnus Leth: Strategic Growth | Ep. 18Get set for an exciting episode on the Wisenetix Podcast with Magnus Leth. Magnus shares his journey from Denmark to the US and how his innovative ideas and technology have revolutionarily impacted agriculture. This episode is filled with stories and insights that'll make you see our sector in a new light. Don't miss out on this enlightening and easy-to-follow conversation with Magnus Leth."In sales, the most important aspects are trustworthiness and reducing the customer's anxiety during the buying process."What you'll learn:(00:00) Highlight(00:39) Introduction(02:11) Agricultural Ties Between...
2024-01-0439 min
Wisenetix PodcastTim Kurbis: Digital Strategies in Livestock | Ep. 17Get ready for an insightful journey on the Wisenetix Podcast with our special guest, Tim Kurbis. Explore the world of agricultural innovation, where tradition meets technology. Discover Tim's unique perspective on transforming the livestock industry, embracing digital strategies, and the power of authentic communication. Don't miss this compelling episode that promises to enlighten and inspire. Subscribe and listen on all major platforms to uncover the secrets of agricultural success.Organic, short-form content is the way to really connect with people. It gives you other avenues to use once people develop some loyalty and brand...
2023-12-2830 min
Wisenetix PodcastChris Bomgaars: Digital Tools in Animal Health | Ep. 16Tune in to the latest episode of the Wisenetix Podcast where we explore the innovative world of pig production with Christopher (Chris) Bomgaars. Chris shares his unique journey in this specialized industry, starting from his early days in his father's veterinary practice to leading the way in digital health management for pigs. He discusses the growth and scaling of pork businesses, revealing strategies and experiences that have shaped his success. Additionally, Chris sheds light on the transformative impact of digital tools in managing pig health, emphasizing the importance of quick and efficient responses to health challenges.
2023-12-2123 min
Wisenetix PodcastDr. Apryle Horbal: Innovative Veterinary Practice | Ep. 15In this enlightening episode of the Wisenetix Podcast, we're joined by Dr. Apryle Horbal, the innovative force behind Vet Now. Dr. Horbal shares her insights into a leading organization in veterinary services, focusing on the care of livestock in remote areas. She delves into the challenges and solutions in delivering expert veterinary assistance, highlighting the use of telemedicine and data integration to revolutionize animal healthcare and improve interactions with animal caretakers. Furthermore, Dr. Horbal illuminates the distinct marketing approaches of this organization. She examines how it effectively communicates with a diverse range of stakeholders and manages the complexities of...
2023-12-1529 min
Wisenetix PodcastRobyn Volkening: Balancing Tradition and Innovation | Ep. 14In this insightful episode of the Wisenetix Podcast, we feature industry veteran Robyn Volkening as our special guest. Join us as Robyn shares her expertise in agricultural and animal health marketing, exploring the delicate balance between tradition and technology in the industry. Robyn dives into effective strategies for connecting with diverse audiences, bridging historical farms with modern animal care methods, and the influence of Western and rural lifestyles on marketing strategies. Furthermore, we examine the impact of integrated marketing in these sectors, highlighting the transition from printed catalogs to digital communication."If you have...
2023-12-0739 min
Wisenetix PodcastTera Baker: Marketing in Livestock Management | Ep. 13In this enlightening episode of the Wisenetix Podcast, we explore the evolution of dairy farming with our guest, Tera Baker, a renowned expert in Agricultural Marketing. Tera, serving as the North American Marketing Manager for a prominent livestock business, offers valuable insights into integrating traditional methods with modern marketing strategies to elevate the dairy industry. According to Tera, marketing is the lifeblood of a savvy business, combining strategy and creativity to drive sales significantly. She emphasizes that successful marketing isn't solely about visuals; it's about forging connections and grasping the marketplace's dynamics. Additionally, Tera shares her perspectives on the...
2023-11-2335 min
Wisenetix PodcastDr. Scott Stehlik: Journey Through Ag Industry | Ep. 12Welcome to another enlightening episode of the Wisenetix podcast. This time, we delve into the fascinating world of the agriculture industry through the eyes of a significant player, Dr. Scott Stellick. Dr. Stellick has crafted an impressive career in agricultural sciences and leadership dynamics, combining passion and practical insight into successfully navigating the Ag industry. His story is a tale of adaptability in the face of growing responsibilities and the necessity of managing healthy work-life integration. Balancing expertise in his profession with proven leadership abilities, he emphasizes that self-awareness, recognizing strengths and weaknesses, and maintaining an open flow of...
2023-11-0943 min
Wisenetix PodcastLainie Bailen: Dominating Global Agriculture | Ep. 11In this engaging episode of the Wisenetix Podcast, we delve into the transformative power of strategic marketing within the realm of agriculture. As global agriculture shifts from traditional methods to contemporary, data-driven approaches, the tactics used to market these vital products and services must evolve accordingly. The astute application of marketing strategies can often spell the difference between success and failure. Join us as Lainie Bailen, a seasoned marketing executive with a rich background spanning various industries and currently an executive at Signify, shares her distinctive marketing blueprint. Bailen underscores the value of harnessing data effectively, a deep comprehension...
2023-10-2618 min
Wisenetix PodcastMark Maxwell: Tech and Tradition in Ag | Ep. 10Welcome to another empowering episode of the Wisenetix Podcast. This is my first episode as host! Our special guest today is Mark Maxwell from Agrimesh, a startup that stands out in the growing field of AgriTech. Mark brings a unique and wholesome approach to the agriculture sector, utilizing the marvels of AI and the Internet of Things (IoT) to refine ag industry practices. Mark shares with us his incredible journey starting at IKEA and becoming a successful CEO at Agrimesh, showing us the main marketing tools he has in his toolbox, why building authority is more necessary than ever...
2023-10-1126 min
Wisenetix PodcastSlava Gavrylchenko: Cultural Contrast Across Industries | Ep. 09When we take a career leap to a new industry, we may feel like voyagers embarking on an unfamiliar journey. For some of us, these career transitions can span across diverse fields. In this episode, Slava Gavrylchenko discusses the complexities of navigating various industries and cultures and the importance of being aware of our limitations and striving for constant growth. With solid finance and management consultancy roots, Slava is making impactful strides in the agritech industry. His story embodies the gritty determination and resilience required to overcome professional hurdles. This journey proves to be rich in content as he n...
2023-09-281h 05
Wisenetix PodcastSara Sievert: Managing Outcomes in Marketing | Ep. 08Welcome to a new episode of the Wisenetix Podcast – where business and marketing leaders from the ag industry share their thoughts and experiences about our field and the world. Our guest today is Sara Sievert, who currently serves as a Senior Marketing Manager at Diamond V. Passionate about the ag industry – especially baby calves, Sara shares with us her unique perspective earned from her two-decade career in the field. We go into how our marketing strategies have been changing and evolving, how we have been building our thought leadership, and how a marketing manager can d...
2023-06-2949 min
Wisenetix PodcastDr. Maria Spindola: Timing in Marketing Strategies | Ep. 06I'm excited to share a brand new episode of The wisenetix Podcast – our communication channel where business and marketing leaders from the ag industry share their thoughts and experiences about our field and the world. In today's episode, I have the pleasure of talking with Dr. Maria Spindola, Commercial Director at Iluma Alliance and Alura Animal Health & Nutrition. Dr. Spindola is a Brazilian veterinarian who currently plays a strategic role at a company that is present in multiple countries. She shares with us the journey she took to become a successful professional in the ani...
2023-05-1950 min
Mais Rúmen | Podcast#09 - ENTENDENDO A FERMENTAÇÃO RUMINAL | Luciano Cabral⚡ Faça parte da comunidade Mais Rúmen clicando no link: https://www.wisenetix.com.br/maisrumen
Para fechar a temporada sobre os 5 Pilares do Rúmen: Anatomia, Fisiologia, Microbiologia e Semiologia convidamos o professor Luciano da Silva Cabral (@lucianoscabral) para falarmos sobre um dos processos bioquímicos mais importantes da natureza dos ruminantes: A FERMENTAÇÃO. O professor Luciano é um apaixonado pelo tema que entende muito sobre o assunto. No episódio falamos desde os processos bioquímicos que são essenciais para que ocorra a fermentação, bem como o entendimento dos moduladores da fer...
2023-05-021h 09
Wisenetix PodcastNatalia Rimi Heisterkamp: Marketing Success Triad | Ep. 05Welcome to a new episode of The wisenetix Podcast – our communication channel where business and marketing leaders from the ag industry share their thoughts and experiences about our field and the world. In our fifth episode, I have the privilege of talking with Natalia Rimi Heisterkamp, who has brought her outstanding marketing experiences in other areas to the swine industry. She currently serves as the Director of Global Strategy at Crystal Spring Hog Equipment. During our conversation, Heisterkamp shares her most significant accomplishments throughout her career and gives us her...
2023-04-2434 min
Mais Rúmen | Podcast#08 - COMO IDENTIFICAR UM RÚMEN DOENTE? | Leticia Yonezawa⚡ Faça parte da comunidade Mais Rúmen clicando no link: https://www.wisenetix.com.br/maisrumen
Conversar novamente com quem já te deu aula e com que já influenciou na sua formação traz sempre um aprendizado novo. A semiologia é a linha de estudo que aborda as formas de se examinar um animal, de identificar os sinais e sintomas que ele está nos mostrando… pois como dizia um antigo professor meu “o animal não tem a palavra, mas ele te diz tudo”. Por isso, neste episódio conversamos com a Professora Dra. Leticia Yonezawa sobre...
2023-04-1856 min
Mais Rúmen | Podcast#07 - O QUE TEM DENTRO DO RÚMEN? | Danilo Millen⚡ Faça parte da comunidade Mais Rúmen clicando no link: https://www.wisenetix.com.br/maisrumen
O rúmen detém um dos exemplos de simbiose mutualística mais bonitos da natureza e a microbiologia estuda os microorganismos que, nesse caso, estão presentes no interior do rúmen. Neste episódio falamos sobre quais são as espécies que povoam o ambiente ruminal bem como suas interações com os alimentos e hospedeiro, e também os métodos de estudo que nos dizem cada vez mais sobre esse ecossistema. No terceiro episódio da...
2023-04-041h 04
Wisenetix PodcastPeggy Coffeen: Telling our Stories | Ep. 04I'm very excited to welcome you to a brand new episode of The Wisenetix Podcast. As you probably already know, it's a communication channel where business and marketing leaders from the ag industry share their thoughts and experiences regarding our field and the world. Our stop today is the dairies: I have the pleasure of talking with Peggy Coffeen, who grew up on a small-scale dairy farm in Wisconsin and has built an outstanding career in dairy communications for the past 15 years. She served as the editor for Progressive Dairy Publishing and is currently b...
2023-03-3058 min
Mais Rúmen | Podcast#06 - COMO FUNCIONA UM RÚMEN? | Thomer Durman⚡ Faça parte da comunidade Mais Rúmen clicando no link: https://www.wisenetix.com.br/maisrumen
A fisiologia é o estudo das funções e do funcionamento de sistemas e neste episódio vamos abordar a fisiologia do rúmen! Bem como pontos sobre o desenvolvimento dos pré-estômagos dos bovinos, a importância da dieta, além de comentários sobre a importância do pH e a absorção dos ácidos graxos voláteis. No segundo episódio da Playlist OS 5 PILARES DO RÚMEN, recebemos a voz por trás do RumenCast (@rumencast...
2023-03-211h 04
Mais Rúmen | Podcast#05 - AS PARTES DO RÚMEN E SUAS IMPLICAÇÕES | Julio Vettori⚡ Faça parte da comunidade Mais Rúmen clicando no link: https://www.wisenetix.com.br/maisrumen
A anatomia é uma ciência que estuda a estrutura e a forma de seres vivos. Em nosso caso, neste episódio vamos abordar a anatomia do Rúmen - a maior câmara de fermentação presente no estômago dos ruminantes. Além disso, não deixamos de passar por temas relacionados como a ingestão de matéria seca, a importância da fibra, e também a produção de leite e queijo na Itália. E para iniciar a...
2023-03-0754 min
Wisenetix PodcastJodie Chapman: Key in Content Marketing | Ep. 03Welcome to a new episode of The Wisenetix Podcast: a communication channel where business and marketing leaders from the ag industry share their thoughts and experiences regarding our field and the world. In this episode, we will dive into one valuable topic in digital marketing: content creation. It is well known that a lot has changed over the last few years regarding the amount of information that is available out there and the way we consume it. Because of that, the ag industry must be aware of these shifts and find the best ways t...
2023-03-0238 min
Mais Rúmen | Podcast#04 - COMO SERÁ A PECUÁRIA EM 2040? | Guilherme Malafaia⚡ Faça parte da comunidade Mais Rúmen clicando no link: https://www.wisenetix.com.br/maisrumen
Megatendências são vetores de transformação de longo prazo que passam por todos os elos de uma cadeia de produção e que são capazes de mudar a realidade de um setor. Neste quarto episódio do +Rúmen|Podcast falamos sobre o CiCARNE - Centro de Inteligência da Carne Bovina (@cicarne_embrapa), que vem desenvolvendo um importante papel dentro do setor agropecuário brasileiro. Convidamos o administrador de empresas e pesquisador de cadeias produtivas...
2023-02-2050 min
Mais Rúmen | Podcast#03 - OS CAMINHOS PARA UMA CARNE DE QUALIDADE | Sérgio Pflanzer⚡ Faça parte da comunidade Mais Rúmen clicando no link: https://www.wisenetix.com.br/maisrumen
No terceiro episódio do +Rúmen|Podcast o tema foi qualidade de carne. Recebemos o médico veterinário Sérgio Pflanzer (@sergio.pflanzer), doutor, professor e pesquisador da Faculdade de Engenharia de Alimentos da UNICAMP (Campinas/São Paulo). Sérgio comentou sobre a definição elástica que o termo “carne de qualidade” pode assumir, as explicações do porquê ainda há uma variabilidade nas carnes do varejo, passando também por pontos críticos no Bem-Estar Animal, t...
2023-02-071h 12
Mais Rúmen | Podcast#02 - PECUÁRIA CATARINENSE: PASSADO, PRESENTE E FUTURO | Diego Cucco⚡ Faça parte da comunidade Mais Rúmen clicando no link: https://www.wisenetix.com.br/maisrumen
Neste segundo episódio do +Rúmen|Podcast fizemos um apanhado de como a pecuária catarinense foi se consolidando com o passar dos anos, qual o cenário atual e os desafios futuros. Convidamos o médico veterinário Diego de Córdova Cucco (@gmg_udesc), professor e pesquisador do CEO - Centro de Educação Superior do Oeste no curso da Zootecnia (UDESC de Chapecó/Santa Catarina), além de produtor rural e grande conhecedor do tema para explan...
2023-01-2458 min
Mais Rúmen | Podcast#01 - EFICIÊNCIA ALIMENTAR DE VACAS LEITEIRAS | Laiz Perazzoli⚡ Faça parte da comunidade Mais Rúmen clicando no link: https://www.wisenetix.com.br/maisrumen
Neste primeiro episódio do Podcast +Rúmen falamos sobre uma das métricas que mais pode ajudar os produtores de leite a tomarem decisões sobre o seu rebanho: a eficiência alimentar. E para isso convidamos a médica veterinária Laiz Perazzoli (@laizperazzoli), gerente de vendas de ruminantes na Alltech em Santa Catarina. Laiz falou sobre a definição e também a aplicação desse conceito dentro de um fazenda de leite, sobre a relação entre...
2023-01-1050 min
The Swine Nutrition Blackbelt PodcastDr. Jamil Faccin: Carnitine in Finishing Pigs | Ep. 47Even though carnitine is more often used when feeding sows, it can also be helpful in enabling the pig to become more efficient with its energy utilization. In this episode, I talk with Dr. Jamil Faccin about a study that he performed by feeding carnitine to pigs in the finishing phase, at different time points, to see how it affected their growth performance and carcass characteristics.Meet the guest: Dr. Jamil FaccinExperienceCurrent: Postdoctoral Researcher, Applied Swine Nutrition (Kansas State University); Co-owner (wisenetix)Past: Veterinarian (BRF)
2022-12-2810 min
Wisenetix PodcastLasse Jakobsen: Next-Gen Ag Industry Leaders | Ep. 02Welcome to a brand new episode of The Wisenetix Podcast! This novel podcast is a communication channel where business and marketing leaders from the ag industry share their own thoughts and experiences regarding our field and the world. By now, we are sharing the episodes with an exclusive group of people who we feel will benefit the most from them – and you are part of that group, of course!You probably know the guest for this episode: Lasse Jakobsen, the Vice President of Protekta since 2019. Mr. Jakobsen is a great example of a young bu...
2022-12-221h 13
Wisenetix PodcastDr. Joe Loughmiller: Understanding People's Values | Ep. 01I just have exciting news to share with you… yeah, we are launching a new podcast: The wisenetix Podcast! Different from what we have done so far, it's a project that aims to create a platform for business and marketing leaders of the ag industry to share their ideas and visions about the business, about the world, and also about their personal life. Why not? In our very first episode, I had a great chat with Dr. Joe Loughmiller, from Phileo by Lesaffre and host of the The Pig Microbiome Podcast. Joe shared with us his professional experience as Se...
2022-12-0856 min