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Leading Minds By Life Sciences VoiceLeading Minds By Life Sciences VoiceMichael Bailey: Winning for Cancer Patients with Purpose and PerseveranceJoin us for an insightful discussion with Michael Bailey, CEO of AVEO Oncology. Michael and Jasmeet delve into the realities of career growth, exploring both the triumphs and setbacks. Michael, a strong advocate for active listening, shares how this skill empowers leaders. He'll discuss the common pitfalls of aspiring leaders feeling pressure to climb the ladder quickly, which leads to taking shortcuts or neglecting a solid foundation, ultimately hindering long-term success. Michael also introduces his concept of the five E's of life and career. Don't miss this valuable episode packed with leadership insights!   IN THIS E...2024-04-3037 minLeaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthLeaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthBuilding Lasting Customer Relationships Through Podcasts with Jasmeet Sawhney of AxtriaOn this episode, we're joined by Jasmeet Sawhney, Global Head of Marketing at Axtria, to talk about the transformative power of podcasting in the B2B realm. Jasmeet unveils the strategic thinking behind Axtria's engagement through audio content and describes his journey from being a tech enthusiast to spearheading marketing initiatives in the life sciences sector. Key Takeaways:(00:52) Jasmeet’s pivotal role in leveraging cloud software and data analytics in the life sciences industry.(01:51) The transition from startup founder to marketing leader, emphasizing the value of diverse exp...2024-04-0124 minLife Sciences Leadership With Jasmeet SawhneyLife Sciences Leadership With Jasmeet SawhneySoftware-Driven Transformation of Promotional Measurement, Planning, and ActivationLife science organizations must evolve and adapt for future success. Today, Sameer Sardana, Leader of Product Development at Axtria, discusses transforming operational methodologies within life sciences. He delves into the agencies responsible for promotional planning, measurement, and activation, stressing the significance of accurate analysis measurement.  Sameer also discusses how MLOps (Machine Learning Operations) workstreams and technologies empower stakeholders and marketers to make real-time promotion decisions, driving pivotal decision-making processes. Sameer adds that this represents a substantial shift for individuals accustomed to traditional settings, potentially disrupting established practices and necessitating new approaches. Our audience can benefit from today's i...2024-03-0318 minLife Sciences Leadership With Jasmeet SawhneyLife Sciences Leadership With Jasmeet SawhneyBuilding a Commercial Function for Emerging Pharma: Challenges & LearningsMatt Bachman is in charge of the Commercial Operations for Milestone Pharmaceutical company, a biotech company launching a novel treatment for patients with PSVT. Jasmeet and Matt discuss the intricacies of building a commercial function for an emerging pharma company, with Matt highlighting distinctions between working in a large pharmaceutical company versus a smaller one. They also delve into crucial factors influencing decision-making for the future, with a particular emphasis on the formidable challenge of navigating data considerations. Matt introduces a compelling and reflective concept, emphasizing that decisions must be "Fit for Purpose.” That is sound learning, no matter th...2024-02-0720 minLeading Minds By Life Sciences VoiceLeading Minds By Life Sciences VoiceGurdyal Kalsi: Importance of AI and Patient Voice in Pharma R&DToday, we are honored to have Gurdyal Kalsi as our guest, holding the position of Chief Medical Officer at Asklepion Pharma and AdventHealth and overseeing a varied Research and Development portfolio. Gurdyal explores the significance of AI in healthcare and emphasizes a long-overdue shift toward giving patients a voice in clinical trials. He underscores the necessity of addressing illnesses and striving for a definitive cure, which he terms "One and Done." Additionally, Gurdyal provides insights into the future direction of the life science field and emphasizes the role AI is poised to play in shaping it.   2024-01-2434 minLife Sciences Leadership With Jasmeet SawhneyLife Sciences Leadership With Jasmeet SawhneyReal-World Data in Clinical Trials: Overcoming Challenges to Realize ValueSunil Agarwal is the Principal and Head of Clinical Excellence Practice at Axtria. He leads digital transformation and improvement programs for top pharma companies. Jasmeet and Sunil discuss how patients can be served better by including real-world data in clinical trials and research. Real-world data is not a replacement for traditional trials, but it is helping drive the future evolution and innovation in our industry. The goal is to save lives and provide better patient outcomes. Don’t miss this thought-provoking episode.    IN THIS EPISODE:   [2:50] Sunil explains the challenges with randomized contr...2024-01-1021 minLife Sciences Leadership With Jasmeet SawhneyLife Sciences Leadership With Jasmeet SawhneyCapitalizing on the Journey of Data to Drive Efficient Business InsightsAshish Thakur, a strategy and technology executive at Axtria, joins the podcast this week. Ashish has a proven track record of fostering business growth through insightful data utilization for his clients. We'll dive into the concept he terms the "Journey of Data" and use real-life examples to illustrate how this approach can effectively transform struggling businesses into thriving ones. Furthermore, we'll delve into the signal-to-noise ratio, discerning the value of data and distinguishing between meaningful and irrelevant information. Join us for an insightful exploration of the Journey of Data and its practical applications in business.   I...2023-11-0124 minLife Sciences Leadership With Jasmeet SawhneyLife Sciences Leadership With Jasmeet SawhneyThe Evolution of Insights & Analytics: How to Seize the Moment and Embrace AIIn this episode, we are delighted to have Arvind Balasundaram as our guest, who serves as the head of the Commercial Insights & Analytics (I&A) division at Regeneron, a pioneering biotechnology firm renowned for its groundbreaking medical innovations. Our conversation centers around data, analytics, and artificial intelligence (AI)'s pivotal role in the Life Sciences industry. Arvind shares his insights on the three significant shifts currently unfolding in the realm of data and analytics, and he delves into the crucial consideration of quantity versus quality when making data-driven decisions. Tune in to gain a deeper understanding of how the...2023-10-1243 minLeading Minds By Life Sciences VoiceLeading Minds By Life Sciences VoiceRamona Sequeira: Building a Global Organization with Local Understanding of Patient Needs at HeartToday, we have the privilege of hosting Ramona Sequeira, the President of Takeda's Global Portfolio Division. She will delve into Takeda's involvement in the Life Science sector, shedding light on leadership, employee oversight, and recruitment. Ramona emphasizes three essential qualities for those aspiring to join her team: curiosity, humility, and courage. Additionally, she delves into the importance of making decisions as close to the patient as possible, tailoring strategies to the needs of specific healthcare systems and markets.   IN THIS EPISODE:   [03:56] Ramona provides a background of her professional journey into her cu...2023-09-2729 minLeading Minds By Life Sciences VoiceLeading Minds By Life Sciences VoiceJassi Chadha: Pioneering Patient-Centricity in the Most Innovative IndustryJaswinder (Jassi) Chadha, President and CEO of Axtria, which is one of the life sciences' most prominent global leaders, joins us today to discuss how innovation has transformed the global healthcare system. He is regarded as one of the top data scientists and influential thought leaders in the life sciences industry. Jaswinder will share his perspective on the fast-growing and ever-changing life sciences industry, including how Covid created a recognition in pharma of the human-centric aspects of healthcare.  In addition, Jassi shares how he balances his busy work schedule with family and friends.    IN THIS EPI...2023-09-0630 minLeading Minds By Life Sciences VoiceLeading Minds By Life Sciences VoiceDevyn Smith: From a rural and humble upbringing to saving patient lives with cell and gene therapyDr. Devyn Smith, the CEO of Arbor Biotechnologies, one the leading CRISPR gene editing companies today, joins us to discuss cutting and rewriting sections of DNA so that you can replace mutations. This industry is changing daily, and it’s exciting to think that a small molecule and antibody can treat a disease. However, with cell and gene therapies, the industry is moving beyond treatment to thinking about curative approaches. The focus is on curing or treating genetic diseases ALS or Huntington's. Listen in to learn about these revolutionary therapies.   IN THIS EPISODE:  ...2023-08-1631 minLeading Minds By Life Sciences VoiceLeading Minds By Life Sciences VoiceAmar Sawhney: Achieving Unparalleled Scale With A Foundation Built On Meaningful Science, Values, and PurposeAmar Sawhney is one of the most accomplished individuals in the realm of Medical Technology. His achievements and professional journey are unparalleled. In a conversation with Jasmeet, he recounts the path that led him to his current position. He imparts insight into effective leadership, emphasizing a life devoted to service and a keen focus on improving the healthcare system for patients. Keep a pen and paper handy to jot down his advice.   IN THIS EPISODE:   [04:11] Amar shares his journey from childhood through university to his current position as an entrepreneur [09:17] Amar discusses wh...2023-07-1950 minLife Sciences Leadership With Jasmeet SawhneyLife Sciences Leadership With Jasmeet SawhneyThe Evolution of Data Science and the Watershed Moment for the Life Sciences IndustryIt is crucial for life science businesses to keep up with the fast changing technology in their space. Shikha Singhal, the Head of Data Science practice at Axtria joins us to discuss how the shift in technology is impacting life sciences and why data science is suddenly rising to the attention of so many people currently. She discusses the challenges that customers are facing and how companies should build the capabilities to handle the challenges. Tune in today to learn where companies are seeing the most immediate impacts and how to stay ahead of the curve.  In T...2023-07-0528 minLeading Minds By Life Sciences VoiceLeading Minds By Life Sciences VoiceGregory Rubert: Importance of leadership and a practical approach in product commercializationGregory Rubert, Senior Vice President of Commercial Operations at Bausch Health Companies, joins us today. Gregory is responsible for leading a large cross-disciplinary team across various commercial analytics and operational functions and leads a team of roughly 70 employees. Today, he will share great advice on leading that team. Gregory has challenged himself to take on roles that took him out of his comfort zone. However, those roles brought him to the position he holds today. Hear his perspective on leading a team successfully and insights on how Covid has affected the workplace.  IN THIS EPISODE:2023-06-2131 minLife Sciences Leadership With Jasmeet SawhneyLife Sciences Leadership With Jasmeet SawhneyAn Ecosystem to Get Patient Engagement Right and Enable an “Everything Patient” MindsetPatient experience and engagement is so vital to their health success. Vishal Singal, a Principal at Axtria, highlights why patient engagement is so critical and what aspects need to be implemented for patients to feel like they are in charge of their health and medical decisions. He is helping pharma companies drive patient engagement by focusing on patient preferences and goals, the limits or tools set in the ecosystem that develops trust and transparency with the patients, integrated experience, and growing patient cohorts. It’s essential for patients to feel like they are in control. Tune in today to he...2023-05-1926 minLeading Minds By Life Sciences VoiceLeading Minds By Life Sciences VoiceChumi Khurana: The role of commercial organization in improving cancer careChumi Khurana is Vice President Sales and Marketing Solid Tumor Oncology at Janssen Global Services and Chairperson of the Eastern Pennsylvania and Delaware Chapter of the Leukemia and Lymphoma Society. Today, she shares her career path and philosophy of leadership. Learn fundamental skills for empowering your employees to be their best and develop their leadership skills. Hear how the culture and vision of your workplace play an intricate role in aspiring employees.  Don’t miss this episode of Leading Minds.   IN THIS EPISODE: [03:14] Chumi Khurana discusses the journey that took her to her curr...2023-04-2632 minLife Sciences Leadership With Jasmeet SawhneyLife Sciences Leadership With Jasmeet SawhneyThe Evolution of Marketing Mix Modeling and Preparing for the FutureThe evolution of marketing mix modeling is changing how companies do business. Not only is it affecting how analysts and business users relate to the marketing mix, but it is also creating a large shift regarding budgeting. Dr. Rosenwein, the Director of Advanced Analytics & Data Science at Bayer, joins us to discuss what he is seeing with the evolution of marketing mix modeling and how to prepare for the future. He talks about what we have seen so far in the marketing mix evolution and what is the driving force behind it. Dr. Rosenwein also highlights why understanding evolution...2023-04-1316 minLeading Minds By Life Sciences VoiceLeading Minds By Life Sciences VoiceMichael McBreen: Transformation and leadership in the medical devices industryMichael McBreen, Executive Vice President and President of Codman Specialty Surgical at Integra Life Sciences, joins us today. He has demonstrated superior leadership capabilities over the past 30 years in the medical device industry. He also has a proven track record in revenue performance. Learn about his current role at Integra and how a change in position and company has been a positive experience for him. In addition, you will pick up some great tips today to advance your leadership skills.     IN THIS EPISODE: [03:14] Michael McBreen talks about his journey through different medical areas thr...2023-03-2724 minLeading Minds By Life Sciences VoiceLeading Minds By Life Sciences VoiceLeading Minds by Life Sciences VoiceLeading Minds podcast by Life Sciences Voice, hosted by Jasmeet Sawhney, delves deep inside the minds of the top life sciences executives, including pharmaceuticals, biotech, medical devices, consumer health, animal health, and leaders from related industries. In every episode, we meet a leader who has made a lasting impact in the life sciences industry and continues to drive the industry forward. We go beyond the name and the title to unravel their personality, their beliefs, their mission, and most importantly, to understand how their brilliant minds are changing the world for the better while fueling growth for their companies...2022-10-2402 minLife Sciences Leadership With Jasmeet SawhneyLife Sciences Leadership With Jasmeet SawhneyThriving in the Experience Economy and Managing the Generational DiversityIn today’s episode we are joined by Terry Coutsolioutsos, Senior Vice President of Sales Operations, Marketing, and Communications at Siemens Healthineers. We discuss how the “experience economy” has become so critical for business, yet the life sciences industry still struggles to meet the needs of both their customers and employees. Tune in to learn how these companies can use data and analytics, and the right mindset, to adapt quickly.   IN THIS EPISODE:   [2:50] Why has the “experience economy” become so important, not just for MedTech but for the success of every business?2022-08-3125 minLife Sciences Leadership With Jasmeet SawhneyLife Sciences Leadership With Jasmeet SawhneyPost-COVID Mindset — How the Modern Field Force Operations Must EvolveIn today’s episode, we are joined by Mehmet Bozbay, Head of Field Deployment, Incentives & Analytics at Astellas Pharma US. We discuss the evolution of the field force and how it plays into the success of sales reps. Mehmet talks about the shift seen since the pandemic and what areas need enhancing to create the proper execution and effectiveness for success. He talks about how the role of sales reps is evolving and where customers are expecting more. Tune in to learn how healthcare providers and sales reps are changing the game, where they are investing, and other tips on...2022-07-2716 minLife Sciences Leadership With Jasmeet SawhneyLife Sciences Leadership With Jasmeet SawhneyThe Key Drivers Paving the Future of the Medical Device IndustryIn this episode, we are joined by Parimal Shah, the General Manager of Ultrasound Radiology at Siemens Healthineers. Parimal is a recognized transformational MedTech leader who focuses on clinicians and patients. We discuss the changes in the MedTech industry over the last twenty-five years, the key challenges that the industry is facing right now, and the interrelationship between customer relationships and product experience. Tune in to learn more about the current status of leadership in the industry and why it needs to evolve. Finally, Parimal shares his predictions on the industry and digitalization for the next two years. 2022-06-1519 minLife Sciences Leadership With Jasmeet SawhneyLife Sciences Leadership With Jasmeet SawhneyHow Technology and Retail Are Driving Forward the Care Everywhere ParadigmIn this episode, we talk with Ravi Kuppuraj, a digital health innovator and entrepreneur with over 25 years of healthcare experience and leadership. As we discuss the rapidly increasing role of technology and retail companies in the healthcare space and the current challenges and opportunities in the digital healthcare space. Tune in to learn more about the Care Everywhere Paradigm, what the Care Everywhere experience looks like for a consumer, and the challenges of adapting the paradigm.   IN THIS EPISODE:   [03:10] What are the roles of retailers in the digital health space? [06:22] The Care Ev...2022-05-1820 minLife Sciences Leadership With Jasmeet SawhneyLife Sciences Leadership With Jasmeet SawhneyHow Life Sciences Leaders and Teams Must Evolve to Build a Data-Driven OrganizationIn this episode, we are joined by Bharti Rai, an accomplished and versatile leader with 25 years of experience in healthcare and Big 4 management consulting. She has been at the forefront of strategy, business, and digital transformations to champion data-driven decision-making and customer-centricity with a dynamic and collaborative leadership style. We discuss the biggest challenges for pharma and life sciences companies during commercial transformation and the consequences for companies who refuse to evolve. Tune in as Bharti shares how companies can measure their success in the commercial process and what kind of mindset companies should adopt to achieve transformation successfully.  ...2022-04-0630 minLife Sciences Leadership With Jasmeet SawhneyLife Sciences Leadership With Jasmeet SawhneyHow Life Sciences Companies Can Enable Experiences to Meet Expectations of the Connected ConsumerIn this episode of the Life Sciences Leadership Podcast, Rita Sharma, General Manager and Vice President of International Growth for Healthcare and Life Sciences at Salesforce, talks about how life sciences companies can enable experiences to meet the expectations of connected consumers.   We dive into how the life sciences industry is changing and evolving — from the focus on healthcare providers to the shift on the end consumer and the role of the COVID pandemic in bringing about this change.  Tune in as Rita also shares key findings from Salesforce Research’s Connected Healthcare Consumer Report, which...2022-03-0220 minLife Sciences Leadership With Jasmeet SawhneyLife Sciences Leadership With Jasmeet SawhneyApp vs. Pill – Will digital therapeutics transform how we treat medical conditions?In this episode, Ivan Pandiyan, Vice President of Global R&D at Natus Medical Incorporated, joins us to discuss the evolution of digital therapeutics in contrast to traditional therapeutics. First, we talk about how digital therapy is being used to diagnose and treat diseases and the role of a biomarker in identifying a specific disease. Then we look at the role of the Food and Drug Administration (FDA) enabling the environment for research and development of digital therapeutics as an  alternative to traditional therapy. Finally, we discuss the success digital therapeutics have had and its future role in the phar...2022-02-0222 minLife Sciences Leadership With Jasmeet SawhneyLife Sciences Leadership With Jasmeet SawhneyUsing AI and Software to Accelerate Discovery, Diagnosis, and Treatment of Rare Disease PatientsVikram Batra is a senior leader in Axtria’s Decision Science practice. In this podcast, we discuss how AI and software is accelerating discovery, diagnosis and treatment of rare diseases. We understand how the industry is shifting towards rare diseases, the challenges and how pharma leaders deal with them. Vikram then discusses the role of AI/ML  in helping to solve patient diagnosis and the value it brings to the stakeholders. Tune in as we speak about the importance of pharma leaders investing in relevant data sets and why an accelerating speed of diagnosis is a win-win for all.  2022-01-1218 minLife Sciences Leadership With Jasmeet SawhneyLife Sciences Leadership With Jasmeet SawhneySales Rep 3.0 & How Pharma Must Prepare For This Future RoleChris Gish has over 30 years of experience in the biopharmaceutical industry in sales and commercial leadership roles. He describes sales rep 3.0, how the customer and industry play a role in its evolution, and the skills and competencies needed to become a sales rep 3.0. We discuss technology, alignment, what pharma organizations would need to do to enable this new role, and the barriers preventing the set-up of the sales 3.0 ecosystem. Tune in as we chat about the importance of the sales rep in modern and future pharma and what we can expect ahead in the years to come.  2021-12-1518 minLife Sciences Leadership With Jasmeet SawhneyLife Sciences Leadership With Jasmeet SawhneyRare Diseases: A Pharma Leader's Personal Journey of Hope and Motivation to Make a DifferenceCharlie is a Principal at Axtria with over thirty years of experience in health care, financial services, and management consulting. He takes us through his personal journey and his experiences with rare diseases, how they impacted the individuals around him. Tune in as he explains why they are elusive, why diagnosis for these diseases is difficult, and the symptom surfing phenomena that occurs with the onset of these elusive diseases. He explains what the pharma industry must do to better detect and diagnose rare diseases and why he chooses the pharma industry to contribute to a better future for...2021-12-0127 minLife Sciences Leadership With Jasmeet SawhneyLife Sciences Leadership With Jasmeet SawhneyThe Importance of Finding the Right Patients for the Specialty Therapy MarketRandy Risser is a Principal at Axtria with over twenty years of consulting and client service experience. He explains why drug manufacturers are finding patients and why it has become so essential and dives into the issues pharma companies will face regarding product commercialization. Tune in as we talk about the foundational elements that executives can put in place to meet customer needs and the requirements related to data and analytics to help manufacturers find the right patients.   IN THIS EPISODE:   [02:30] Why drug manufacturers are finding patients and the reasons it ha...2021-11-1718 minLife Sciences Leadership With Jasmeet SawhneyLife Sciences Leadership With Jasmeet SawhneyWhy Pharma's Commercial Strategy Must Center Around the Customer ExperienceAmanjeet Saluja is a Principal at Axtria with over 22 years of experience across analytics and management consulting. First, Aman speaks about why customer experience has become such a hot topic in the pharma industry. He defines what customer experience means within the context of pharma. If pharma executives invest in improving the customer experience, they can expect massive growth; Aman explains how. Tune in as we talk about the proper sequence of steps pharma executives must take to place the customer experience at the core of their commercial strategy.     IN THIS EPISODE: [02:45] Wh...2021-11-0318 minLife Sciences Leadership With Jasmeet SawhneyLife Sciences Leadership With Jasmeet SawhneyFrom Labs to Board Rooms: A CEO’s Unique Journey to Better Patients' LivesIn this episode, Cheryl Blanchard, President and Chief Executive Officer of Anika Therapeutics, joins us to discuss her unique journey to bettering patients’ lives. First, Cheryl talks about how Anika Therapeutics has transformed over the past few years, and how technology has played a massive role in Anika’s transformation as a business. Every company has its own value system and culture; Cheryl explains how she merged different cultures into one coherent team. Tune in as we chat about the importance of everyone’s role in a company in the context of creating future therapies.   IN THIS...2021-10-2023 minLife Sciences Leadership With Jasmeet SawhneyLife Sciences Leadership With Jasmeet SawhneyThe Future of Analytics in Life Sciences and the Critical Role of SoftwareKedar Naphade, Ph.D., leads Axtria's Decision Science practice and brings over 20 years of analytics, consulting, and leadership experience. First, Kedar talks about the strategic challenges life sciences organizations face specific to patient care. Then, he delves deep into how organizations must leverage data and analytics in the future to compete as the roles of software, artificial intelligence (AI), and automation expand in the life sciences industry. Tune in as Kedar shares how he innovates for his customers as it relates to the future of analytics. IN THIS EPISODE: [02:31] The strategic challenges life sciences organizations face...2021-10-1126 minLife Sciences Leadership With Jasmeet SawhneyLife Sciences Leadership With Jasmeet SawhneyPreparing for the Customer Segment of One and the Future of Pharma Sales and MarketingKevin Brode brings 30 years of leadership and sales experience as a principal at Axtria. First, Kevin dives deep into how segment-of-one marketing helps pharma customers target clients smarter by providing individuals with customized solutions and therapies. Kevin also gives his thoughts on how pharma sales and marketing functions will evolve soon and why pharma leaders need to rethink their sales and marketing tactics. Tune in as Kevin reveals how executives can start enabling segment-of-one strategies.   IN THIS EPISODE: [02:20] Segment of one, explained: more intelligent targeting for your customers with customized solutions and therapies for individuals.   [07:40] How pha...2021-09-0828 minLife Sciences Leadership With Jasmeet SawhneyLife Sciences Leadership With Jasmeet SawhneyPharma's Future Field Force & Leadership's Role in Enabling the TransformationAs pharma reps' roles evolve, one pattern is evident: the traditional reach and frequency-based approaches are no longer adequate for pharma selling. Join Axtria's Vandana Singh as she explains how the pandemic has accelerated innovation in the pharma industry and why many more roles require increased coordination. Tune in as we talk about what the field rep of the future will look like, how pharma leadership needs to enable a field force of the future, and why organizations need to reevaluate their end-to-end field operations processes.   IN THIS EPISODE: [02:20] The traditional reach and frequency-based a...2021-08-2517 minLife Sciences Leadership With Jasmeet SawhneyLife Sciences Leadership With Jasmeet SawhneyPatient Centricity in Pharma: Selling Pills Versus Selling HealthPharmaceutical companies rely on meeting the needs of their patients. If there are no patients, then there would be no industry. However, the pharma industry has an interesting dynamic. The consumer of the product is different from the decision-maker of who is using the product. The patient is the consumer of the product, the prescriber will decide on the product, and the insurance company will pay for the product.   Devesh Verma, Ph.D., joins the podcast to explain why the industry needs to focus on patient-first culture. Companies should be willing to discover drugs that could improve pa...2021-08-0418 minLife Sciences Leadership With Jasmeet SawhneyLife Sciences Leadership With Jasmeet SawhneyThe Role of Marketing Data Hubs in the Omnichannel TransformationLearn from Axtria’s Philip Daniels as he explains marketing data hubs (MDHs) – the central hub around which marketing and omnichannel execution revolves. First, Phillip explains why MDHs are so critical to supporting coordinated marketing operations and analytics. Then, he delves deep into how MDHs differ from traditional data warehouses and customer data platforms. Later, Phillip reveals the first steps a leader should take when building a marketing data hub and explains Axtria’s unique metadata and consulting approaches in the omnichannel transformation space. IN THIS EPISODE: [02:00] An explanation of marketing data hubs and their significance. [06:20] Why we hear s...2021-07-2118 minLife Sciences Leadership With Jasmeet SawhneyLife Sciences Leadership With Jasmeet SawhneySpecialty Pharmacy Data: A Billion-Dollar QuestionMany pharmaceutical companies are investing in specialty pharmacy data for its unique advantages. Specialty pharmacy data provides valuable insights that drive patient engagement – a key aspect of brand success. However, challenges exist for pharma companies to acquire and operationalize this data. Join Uday Shah, Principal of Decision Science at Axtria, as he answers the “billion-dollar question” - why is data so important in the life sciences industry? Data enables manufacturers to reach the right patients at the right time with the right treatments. Without it, patients can suffer, and both pharma companies and patients experience significant loss of value. Using...2021-07-0723 minLife Sciences Leadership With Jasmeet SawhneyLife Sciences Leadership With Jasmeet SawhneyUnderstanding Disruptions and Innovations in the Pharma Commercial Model DesignMany forces are driving the disruption for our pharma and life science companies. Join Jeff Tomlinson, Principal at Axtria, as he describes the factors drive the evolution of the pharma commercial model. First, Jeff shares how COVID-19 has accelerated many forces that our industry was already facing. Later, Jeff explains how companies are focusing on customer insight and data interoperability analytics with artificial intelligence (AI), machine learning (ML), and value-based outcomes. Tune in as Jeff speaks about why the commercial model must focus on customer engagement, strategy, role and responsibility development, identifying market archetypes to foster management...2021-06-2324 minLife Sciences Leadership With Jasmeet SawhneyLife Sciences Leadership With Jasmeet SawhneyUnderstanding Life Sciences Companies' Biggest Advantage in 2025Over the past two decades, digitization, technology, and software have contributed to the life sciences industry's rapid disruption. However, this was just the beginning of pharma's data and software-led transformation. Hear Jassi Chadha, President, and CEO of Axtria, explain how data, artificial intelligence (AI), and software will become the industry's primary disruption drivers as data variety, volume, and velocity continue growing. Whether companies succeed in 2025 and beyond will depend on how well they leverage AI and analytics for deriving valuable, data-driven insights. Tune in as Jassi describes how years of digitization at Moderna wired the company to lead the...2021-06-0923 minLife Sciences Leadership With Jasmeet SawhneyLife Sciences Leadership With Jasmeet SawhneyAbout The Life Sciences Leadership PodcastDriving commercial success in the life sciences industry can be as rewarding as it is complex, but it does not have to be complicated. Join Axtria’s Jasmeet Sawhney as he sparks discussion with highly acclaimed life sciences leaders on various industry trends and topics - from sales and marketing, to data, artificial intelligence, and everything in-between. Together, you will delve deep into the world of life sciences product commercialization and uncover effective strategies, innovations, and future trends.2021-06-0200 minMission Matters Marketing with Adam TorresMission Matters Marketing with Adam TorresThe Future of B2B Marketing Function with Jasmeet SawhneyB2B marketing function is evolving. In this episode,  Adam Torres and Jasmeet Sawhney, Global Head Of Marketing at Axtria, explore the future of B2B marketing function.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad c...2020-09-1013 min