Shows
The Peak Performance & Predictable Growth Podcast For Agency OwnersEP130 | Websites For Robots & Humans with Woj KwasiMeet Woj Kwasi from Kwasi.Woj has been in the web industry for over 20 year and started as a web app developer and multimedia guy. He founded Kwasi in 2011 as an SEO agency which transformed into inbound marketing. They now offer paid and automation services.They're platform agnostic and client-centric - whatever legacy systems clients have in place - they digitally transform them and make their website their most valuable business asset.----------Connect with Woj & Kwasi:Website: https://kwasi.comFacebook: https://www...2022-01-1430 min
Make SEO Simple AgainHow Woj, Founder of a Digital Transformation Agency, Went Through His Own Transformation in LifeIn this episode of Make SEO Simple Again, I sit down with Woj Kwasi to talk about agency life, what it is life being the founder at an agency, and how events in one's personal life can have catastrophic impact on the business (and how to overcome them).2020-03-1927 min
WojCast - What is Digital Empathy?Wil Reynolds - I Am Whatever You Say I Am - Human To Human (Episode 19)This is the last episode of WojCast Season 1 and it is time to get into some real company shit. It's the final episode of WojCast for season 1 and what better way to cap things off then with the straight-shooting head of SEER interactive Wil Reynolds. Prepare yourself and the rest of the marketing industry to take a long hard look in the mirror as Wil strips away all niceties to reshape SEO in a bid to protect the needs of his clients and their audiences from the pressures of the algorithm.2018-03-2754 minWojCast - What is Digital Empathy?Nathalie Nahai - What Makes People Click - Human To Human (Episode 18)Why do people do the things they do, buy the things they buy and like the things they like? On Episode 18 our heroes brave the wilds of the human mind with the web psychologist, Nathalie Nahai, to find some answers. In Nathalie's interview, we learn about the role web psychology plays in business, especially on digital platforms, plus we learn about the ways people engage with content and brand identity.2018-03-2024 minWojCast - What is Digital Empathy?Melanie Spring - Changing The World One Brand At A Time (Human To Human | Episode 17)Being a badass and branding go hand in hand, but doing business and thinking about the humans involved in it on both sides of the deal has a tendency to get lost in the shuffle. On episode 17 brand strategist Melanie Spring joins Woj and Bobby to talk about her cross-country journey to uncover the lesser known stories of businesses across America. Whether big or small, every organisation has to work hard to connect with the people who work for them and the people who buy from them. A company's branding is the essence of that connection and Melanie shows us...2018-03-1228 minWojCast - What is Digital Empathy?Oli Gardner- The Name's Page, Landing Page - Human To Human (Episode 16)What kind of madman would actually consider changing his name to Landing Page? Our own Woj Kwasi had an inkling Oli Gardner fit the bill. That's why he pinned down the globe-trotting orator for an insightful interview at MozCon for episode 16 of WojCast. Woj and Oli explore Oli's journey from Edinburgh to Canada, Unbounce's history and its future with artificial intelligence, the power of insights over data (and how to get them), how to improve the conversion rates of almost anything, and whether there's anything Oli can't optimise. MacGyvering your way through this episode and try to capture the sweet...2018-03-061h 04WojCast - What is Digital Empathy?Marty Weintraub - Psychographic Killer - The Future: Resistance Is Mobile (Episode 15)There is a killer on the loose! The Psychographic Killer and founder of the company Aimclear, Marty Weintraub, joins Woj & Bobby for a mind-blowing episode of Wojcast. A musician by trade, Marty continues to rock the proverbial casbah and everything else he touches with his incredible audience and customer acquisition tactics. Join our heroes on episode 15 as they take a journey through the mind of a marketing legend to discover the challenges he faced building an industry leading marketing company.2018-02-2648 minWojCast - What is Digital Empathy?Gianluca Fiorelli - 'Luca's Linguistic & Literary Lessons (The Future: Resistance Is Mobile | Episode 14)Every great sci-fi flick deserves a sequel. Gianluca Fiorelli returns for the second part of his interview to discuss how humanistic studies influences his international SEO work. From the evolution of language to literary theory, Gianluca's academic background makes him a powerhouse in digital marketing. The meaning of words and interpretation of content may one day be monopolised by google as it continues to invests more resources into arranging the sum total of digitised human experience. Gianluca explains the creative process through the lens of classical European philosophers, to answer the the hows and the whys surrounding the things that...2018-02-1938 minWojCast - What is Digital Empathy?Gianluca Fiorelli - Sci-Fi & Reality Converge - The Future: Resistance Is Mobile (Episode 13)Don't forget that the internet is a global force to be reckoned with. It's time to talk international strategies with SEO senior consultant Gianluca Fiorelli. Based in Europe, Gianluca has a unique perspective of the digital marketing landscape. By operating at the crossroads of a culturally diverse market, Gianluca has been a witness to the tactics that work on the global stage. On Episode 13 of WojCast he takes the time to bursts open a few bubbles with our heroes Woj and Bobby to help broaden their understanding of how search and marketing operate internationally. What better way than to spend a d...2018-02-1240 minWojCast - What is Digital Empathy?Geraldine DeRuiter - The Forever Ready Everywhereist - A Case Study In Transparency (Episode 12)We love Jeff Goldblum, but not as much as Geraldine DeRuiter. On episode 12 Woj and Bobby take a trip with the jet-setting Everywhererist to discover the roots of her liberating travel ethos, where failing at a vacation is impossible and getting lost is all part of the master plan. After writing her first book, All Over the Place: Adventures in Travel, True Love, and Petty Theft, Geraldine is bursting with golden nuggets of wisdom delivered with her timely sense of humor and endlessly inviting nerdery. After surviving career setbacks, a brain tumor and a non-existent sense of direction she proves th...2018-02-0544 minWojCast - What is Digital Empathy?Rand Fishkin (Pt.2) - Being Authentic Online - A Case Study In Transparency (Episode 11)Seattle may have lost the Supersonics but it kept one of its great homegrown resources, Moz founder Rand Fishkin. On Episode 11, Rand reflects on the challenges his company will face as his team attempts to return the business to profitability and return to its SEO roots. As always, Rand is especially transparent in explaining the tools and strategies Moz has at its disposal to remain best in class. Our heroes Woj and Bobby learn about how the company will confront the future of SEO and how Rand addresses pressure and looks after his mental health in the process.2018-01-2940 minWojCast - What is Digital Empathy?Rand Fishkin - Being Authentic Online - A Case Study In Transparency (Episode 10)Fancy running your own company? Sweet! But before you go all Trump and start waving your CEO flag it's time to put some serious thought into the ideas that will form the foundation of your company. You may know what you do well but do you honestly know why you do it? Values are everything and few founders represent what they believe as openly as Moz's Rand Fishkin. On episode 10 of WojCast, he reveals the roots of his religious devotion to transparency and how it helped build Moz into the industry leader it is today. Plus Woj learns why you sh...2018-01-2224 minWojCast - What is Digital Empathy?Ian Lurie - A Future-Proof Broken Record - Link Juice (Episode 9)What do you do to get your copy right? Mastering the art of communication is more important than ever if you hope to capture and hold onto a modern audience that is literally drowning in content. There's nothing wrong with being spoiled with choices, as long as the options are of the highest standard and our guest, Portent's Ian Lurie, has the insights to help you write premium content. Join our heroes on Episode 9 of WojCast as they attempt to wax poetic with one of the kings of content. Ian's wealth of experience has made him the self-described, "broken-record" of...2018-01-1520 minWojCast - What is Digital Empathy?Jason Acidre - Linking With The Sage- Episode 8Any gaming fans in the house? Ever considered testing your superior hand eye coordination skills in the business world? Put down the controllers and join our masterclass in link building on episode 8 of WojCast with Xite Interactives, Jason Acidre. He's a former pro-Counter Strike player turned digital marketing superstar. In our interview he talks about the challenges of transitioning from pro-gaming to digital marketing and running his internationally acclaimed business from the Philippines. In the competitive world of outreach, Jason shares some of the philosophical principles that allow his approach to remain so effective and keep him feeling at peace in...2018-01-0829 minWojCast - What is Digital Empathy?Jon Cooper/Paddy Moogan - I Link Therefore I Am - Link Juice (Episode 7)Hold off on the mixers, we got link juice! WojCast is happy to present Episode 7 featuring the lords of links, Jon Cooper and Paddy Moogan. Get a double dose link lesson from two of the best in the business. Our heroes Woj and Bobby Bot find out how the young Jon Cooper turned a Uni passion project into a full time hustle, eventually developing a scaled link building campaign he would share with the world. Jet setter Paddy Moogan drops in as well to talk about his New Zealand sabbatical, writing the book on links and transforming into a living b...2017-12-2546 minWojCast - What is Digital Empathy?Dr. Pete Meyers - The Brave New World Of SERPs - Link Juice (Episode 6)Are you struggling to understand search engine results pages? Check in with the good Doctor of MOZ, Peter Meyers who joins the crew on episode 6 of WojCast to take the lid off of the mystery of international search by sharing the results of some of his game changing research. Join our heroes Woj and Bobby as they dig deeper with the search scientist to understand what the future will look like as Google goes beyond the blue links. 80% of search engine results pages chang everyday, so now's the time to assess how frequently we produce content, how creative our strategies ar...2017-12-1830 minWojCast - What is Digital Empathy?Gary Illyes - From 28K To Reinventing Search - Google Land (Episode 5)Does pondering the inner workings of Google keep you awake at night? In the fifth episode of WojCast, our heroes Bobby and Woj talk to Google's own webmaster trends analyst Gary Illyes. When he isn't working side by side with the search lords arranging the collective knowledge of humanity into a infinite potentially self-aware interactive digital library, you can find Gary helping (or trolling) users on twitter, dishing out Google's guidelines and best practices so that all of humanity's great ideas can be found online. In this interview we travel back to Gary's first memory of the internet and trek al...2017-12-1129 minWojCast - What is Digital Empathy?Larry Kim - Swimming Up WordStream On A Unicorn - Google Land / The Machine (Episode 4)How do you catch a Unicorn? And once you get it, what do you do with it? In the fourth episode of WojCast, our heroes Bobby and Woj talk to WordStream's founder and digital marketing expert Larry Kim about how he started his business from the ground up and what it takes to excel at software development, PPC and unicorn level content creation. The remarkable growth of WordStream is impressive, even by tech standards. By attracting a team that is as deep into thought leadership, hacks and ideas as he is, Larry has created the go to source for knowledge...2017-12-0327 minWojCast - What is Digital Empathy?Mike King (Pt.2) - Mike Ain't Gonna Drop - Hustle (Episode 3)From MC to CEO! In the third episode of WojCast, Woj gets us caught up with the latest power moves from the SEO superstar, Mike King. Many things have changed for Mike since Woj first sat down with him 5 years ago. Today he is in charge of his own inbound marketing company iPullRank, he resurrected a digital space for the Hiphop community with an online record Undergroundhiphop.com and he just created his own cryptocurrency. Oh! - and he's just become a father. All in a day's work for Mike King. Tune in to find out how Mike is able t...2017-11-271h 05WojCast - What is Digital Empathy?Mike King - Inbound Marketer Without A Pause Pt.1 - Hustle (Episode 2)Let's talk about Mike control. In the second episode of WojCast, Woj digs into his interview archives to share a conversation he had 6 years ago with an up-and-coming SEO superstar, Mike King. In this interview Mike describes his journey from grinding as a rapper in New York City's underground Hiphop scene to establishing his career in SEO. Mike's interview reveals some of the challenges he had to face as an artist transitioning into a new role at iAcquire and what his unique skill sets brought to the table. Woj and Bobby put Mike to the test with a new challenge t...2017-11-2022 minWojCast - What is Digital Empathy?Lewis Howes - You Matter - Hustle (Episode 1)A robot with a podcast? That's right. Woj introduces the world to his sidekick Bobby Bot, an artificial intelligence itching to learn all he can about humanity and the value of digital empathy. What better teacher than Woj's first guest, entrepreneur Lewis Howes. He is the creator of The School of Greatness and curator of an incredibly inspirational self-improvement and leadership podcast. In this interview he recounts his journey from his struggles with an uncertain future after an injury derailed his path to professional football to the creation of his globally respected brand and the life changing conversations he has...2017-11-1340 minWojCast - What is Digital Empathy?Wojcast Trailer - Episode 0I'm Woj Kwasi, founder of Kwasi Studios. Join me in conversation with some of the world's digital elite and leading entrepreneurs to undercover the secrets to their business and online success, including: How to overcome adversity to build a thriving business, mastering authenticity and discovering the power of digital empathy.2017-10-2803 min
The Recipe For SEO Success ShowUsability and SEO: Optimising your website to nurture customers with Woj Kwasi (NEWBIE)How to improve user experiences and convert more customers In today’s episode we’re talking all about optimising your website to make it a better experience for your customers. We know it’s important to rank number one, but what if when you hit the top spot, and the traffic starts coming it’s still not converting? This could be to do with having a confusing website that the users struggles to understand. According to Marketo 96% of customers who come to our website are not ready to buy? So in this episode we’re going to find out w...2016-10-3137 min