Shows
The Boutique Hotel Playbook: Secrets & Strategies RevealedStop Letting OTAs Own Your Guests.If you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning. Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289Most boutique hotels either try to automate everything or they avoid technology altogether. Both extremes quietly kill direct bookings, guest loyalty, and your hard earned reputation.In this episode of The Boutique Hotel Playbook, I sit down with Rod, founder of Al...
2025-12-2316 minThe Boutique Hotel Playbook: Secrets & Strategies Revealed90-Day Marketing Roadmap Every Boutique Hotel Needs Before Launching Anything🧭 Show NotesIf you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning.👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call:https://hotels.theykmd.com/work-with-me-4289Ever signed off on a marketing project that started with excitement… and ended with exhaustion?You’re not alone.Most boutique hotels start branding or marketing...
2025-12-1604 minThe Boutique Hotel Playbook: Secrets & Strategies RevealedYour Marketing Isn’t Failing — It’s Just Showing Up Too LateIf you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning.👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289Description:Most boutique hotels wait for high season to save them.But what if the secret to selling out later is fixing your systems now?In this episode, we break down the P...
2025-12-0905 minThe Boutique Hotel Playbook: Secrets & Strategies RevealedHow This Heritage Hotel Fixed Terrible Reviews And Became “Timeless Luxury” In Under A YearIf you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning. Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289In this episode of The Boutique Hotel Playbook, I sit down with Nikola Milović, Head of Marketing and Communications at The Bristol Belgrade, a 1912 heritage hotel that went from two star reviews and digital dust to being recognized as a home of “timeless luxury.”We talk...
2025-12-0220 minThe Boutique Hotel Playbook: Secrets & Strategies RevealedHow to Sell Out Before You Open: The Pre-Opening Marketing Playbook for Boutique HotelsIf you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning.👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289Your rooms aren’t ready, the walls are bare, and the paint is still drying—but that doesn’t mean you can’t start selling.In this episode, Yanique breaks down the Pre-Opening Playbook that helps boutique hotels generate reve...
2025-11-2508 minThe Boutique Hotel Playbook: Secrets & Strategies RevealedWebsite Fix That Adds 30% More Direct Bookings—Without Ads or DiscountsIf you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning.👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289Your property might be charming, but if your website is confusing or outdated, it’s costing you bookings every single day.In this episode of The Boutique Hotel Playbook, Yanique DaCosta breaks down how small design choices—like button pl...
2025-11-1807 minThe Boutique Hotel Playbook: Secrets & Strategies RevealedHow to Actually Build Guest LoyaltyIf you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning.👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289Pretty photos may win you likes, but they won’t win you loyalty. In this episode, we uncover why relying on Instagram-worthy shots is one of the biggest mistakes boutique hotels make — and what to do instead.You’ll discover...
2025-11-1104 minThe Boutique Hotel Playbook: Secrets & Strategies RevealedThe Ultimate Guide to Turning Your Hotel into a Press-Worthy DestinationIf you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning. 👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289Why do some boutique hotels consistently land in travel magazines and online features while others remain invisible? In this episode, we break down the exact steps to turn your property into a press-worthy destination that journalists, influencers, and guests can’t ignor...
2025-11-0408 minThe Boutique Hotel Playbook: Secrets & Strategies RevealedLife After Booking.comIf you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning.👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289What happens if Booking.com disappears tomorrow? Would guests still know how to find you—or would your hotel’s visibility vanish overnight?In this episode, we unpack:The silent mistakes boutique hotels make when relying too heavily on OTAs
2025-10-2808 minThe Boutique Hotel Playbook: Secrets & Strategies RevealedWaiting = Lost BookingsIf you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning.👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289Waiting for the “perfect time” to market your boutique hotel? That delay is costing you empty rooms, lost revenue, and missed opportunities.In this episode of The Boutique Hotel Playbook, I break down:The costl...
2025-10-2105 minThe Boutique Hotel Playbook: Secrets & Strategies RevealedAirbnb Owns Your Guest List. Not You.If you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning.👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289Most boutique hotels unknowingly hand over their future to Airbnb and other OTAs. It feels safe because the rooms get booked—but here’s the catch: you don’t own the relationship, Airbnb does.In this episode, we break down:Why relyi...
2025-10-1408 minThe Boutique Hotel Playbook: Secrets & Strategies RevealedYour Best Marketing ContentIf you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning. 👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289Renovations are stressful, messy, and expensive — but they’re also one of the best marketing opportunities boutique hotels overlook.In this episode, we talk about:Why going silent during renovations is the biggest mistake you can makeThe real consequences of hiding until the “grand reveal”How to document the messy middle in a w...
2025-10-0707 minThe Boutique Hotel Playbook: Secrets & Strategies Revealed3 Ways Hotels Accidentally Push Guests to OTAsMost boutique hotels don’t mean to, but they’re practically handing guests over to OTAs.From clunky websites to invisible perks, the wrong moves online can make Expedia and Booking.com look like the smarter, safer choice—even when your property is exactly what the guest wants.In this episode of Booked Solid: Actionable Insights for Boutique Hotels That Want More Than Just Heads in Beds, you’ll discover:The website mistakes that make direct bookings harder than OTA bookingsWhy guests don’t see any reason to skip OTAs—and how to c...
2025-09-3005 minThe Boutique Hotel Playbook: Secrets & Strategies RevealedRethink Your Boutique Hotel Strategy Before It’s Too LateMost boutique hotels aren’t losing ground because of service. They’re losing ground because the market has shifted—and they’re still playing by old rules.In this episode of Booked Solid: Actionable Insights for Boutique Hotels That Want More Than Just Heads in Beds, I break down why now is the best time to rethink your boutique hotel strategy, and what happens if you don’t.You’ll discover:The economic shifts that make waiting a costly mistakeHow guest expectations have evolved (and why “good service” is no longer enough)
2025-09-2305 minThe Boutique Hotel Playbook: Secrets & Strategies RevealedBoutique Hotel Secrets for Low SeasonMost boutique hotels live and die by high season. Rooms are full when tourists flood in, but when they leave? Empty halls, slashed prices, and a scramble to stay afloat.Here’s the secret: your most loyal guests aren’t always flying in from abroad. They’re right outside your door.In this episode of Booked Solid: Actionable Insights for Boutique Hotels That Want More Than Just Heads in Beds, you’ll discover:Why relying only on foreign tourists is the biggest loyalty mistakeHow locals can become your year-round, repeat guests
2025-09-0406 minThe Boutique Hotel Playbook: Secrets & Strategies RevealedThe Biggest Referral Killers in Boutique HotelsMost boutique hotels don’t struggle to deliver a good stay.They struggle to create a stay worth talking about.Here’s the hard truth: satisfaction doesn’t equal referrals. And if your guests aren’t telling anyone about you, you’re leaving your most powerful growth channel untapped.In this episode of Booked Solid: Actionable Insights for Hotels That Want More Than Just Heads in Beds, you’ll discover:The three guest experience gaps that silently kill referralsWhy “happy” guests don’t automatically turn into loyal ambassadorsThe moments in t...
2025-09-0412 minThe Boutique Hotel Playbook: Secrets & Strategies RevealedWhy Guests Forget Your Hotel (and How to Fix It)Most boutique hotels don’t lose bookings because of service.They lose them because of reputation.When I worked with brands like Apple, Marriott, and Hilton, I discovered something most independents overlook: reputation isn’t built by accident — it’s engineered.In this episode of Booked Solid: Actionable Insights for Hotels That Want More Than Just Heads in Beds, you’ll discover:Why reputation is more than reviews (and why reviews alone won’t save you)The biggest mistakes boutique hotels make that keep them forgettableHow global giants engin...
2025-09-0403 min
Eventist365Best Practices for Audio and Visual Design on the Show Floor with Ben Moorsom
Event planners often focus on the competition from neighboring booths when designing their trade show booths, overlooking the crucial aspect of attracting attendees and achieving engagement targets for a memorable experience. By implementing thoughtful, evidence-based strategies aligned with business goals, positive results can be achieved.
In this recent episode of Eventist 365, guest Ben Moorsom offers a psychological perspective, emphasizing his team's training in understanding how the brain processes information and responds to stimuli at events. Ben stresses the significance of considering attendees' cognitive states, as their engagement levels greatly depend on it.
...
2024-03-1440 min
Eventist365Sustainability in Booth Design: Environmentally Friendly Solutions with David T StevensYanique had an astounding episode offer at Eventist365 having David Stevens as her guest. David and his team at the Olympian Meeting, all experts in event planning all over the world, infuses innovative approach to booth design by integrating wellness and sustainability making their events an unforgettable experience.
During the episode, David proudly shared an impactful event that significantly boosted their business while leaving zero environmental footprint. Surprisingly, their standout booth, a replica of the Apollo 11 Lunar Lander, was crafted from just one pallet of flat cardboard sheets. The remarkable achievement showcases their commitment to...
2024-03-0737 min
Eventist365Decoding Attendee Psychology with Devon PashaIn this exciting episode of Eventist365, Yanique DaCosta sits down with event design expert Devon Pasha where they delve into the intricacies of creating events that induce genuine shifts in behavior, drawing upon Devon's proficiency in employing inventive approaches to elevate events beyond conventional gatherings.
Devon draws parallels to a canvas in the realm of design, advocating for transformative behavioral change. She unravels the power of impactful design thinking and empathy mapping, shedding light on how these methods can connect with attendees on a subconscious level.
Tune in to...
2024-02-2937 min
Eventist365Revolutionizing Event Success: The True Metrics of Trade Show with Jonathan KazarianConsolidating event technology into a single platform, like an all-encompassing event management system, can streamline data flow and improve the attendee experience.
Technology is an important tool, but for Jonathan Kazarian, the guest for today's episode of Eventist365, what matters is actual engagement with people you had a meaningful conversation with, as the true metric of a successful event. In fact that is his favorite metric.
Also in this episode, Jonathan emphasizes the importance of intentional event planning that goes beyond lead generation. Many events focus primarily on technological a...
2024-02-2218 min
Eventist365The Future of Trade Show Booths: Predictions and Emerging Trends with Charles PappasThe recent shifts in trade show booth design reflect a significant influence from the post-COVID era, embracing a blend of comfort and informality, characterized by the emerging 'resimercial' aesthetic. This trend places a heightened emphasis on seamlessly merging residential and commercial elements within booth constructions.
A compelling discussion on this transformation was the subject of this episode of Eventist365, featuring Yanique's conversation with Charles Pappas, Senior Writer at EXHIBITOR Magazine. The conversation revolved around sustainability, the phenomenon of greenwashing, and the adoption of inclusive language in booth designs. Notably, these innovations hold particular appeal...
2024-02-1529 min
Eventist365Set Yourself Up For Trade Show Success with Sepideh Eivazi
Typically, at the conclusion of events, participants often engage in toasting with champagne or other alcoholic beverages like wine, right? In a refreshing departure from the norm, Sepideh Eivazi, the founder of Dawn of the Earth, introduced a unique twist by suggesting a toast with carefully curated and blended tea, providing attendees with a beautiful and distinct experience. Picture this: attendees who may be grappling with jet lag, fatigue, or symptoms of stomach problems are treated to a rejuvenating break from the stress and high pressure that both event planners and attendees commonly face.
In...
2024-02-0822 min
Eventist365Trending Materials & Textures in 2023's Booth Design with Cindy LoIn the Events Industry, it does not matter if your materials are top of the line or on a budget because what matters is if you can make that conversion. Current and future trends in materials and textures underscore the potential of integrating elements such as texture, font color, and more to create a booth that is both memorable and impactful.
In this episode of Eventist365, Yanique engages in a conversation with industry expert Cindy Lo, the CEO of Red Velvet, delving into the materials and textures anticipated to dominate in 2024. The discussion also...
2024-02-0836 min
Eventist365Trade Show Booth 101: Decoding the Basics for SuccessAs Season 3 kicks off for Eventist365 with its inaugural episode, Yanique da Costa, the show's host, will provide a preview of the upcoming episode topics for the season.
Throughout the season, there will be fresh perspectives into trade show and booth design, with a focus on advancing sustainability and integrating technology into trade show booth design.
Highlights:
[02:15] How does your booth stand in the sea of competition?
[02:40] What is a well-designed booth?
[03:31] Sustainability and environment-friendly booth design
[04:00] Making the mo...
2024-02-0804 min
Diversity MattersFrom designing flyers for college parties to becoming the first black president of the Graphic Artists GuildMy guest this week is Yanique DaCosta, a Jamaican-born graphic designer and entrepreneur with a passion for advocating for diversity and inclusivity in the design industry. She holds a BA in Fine Arts from Florida Atlantic University and a Master of Fine Arts in Media Design from Full Sail University.She is the founder and owner of YKMD, a unique graphic design company that utilises modern technology and tools capable of delivering custom branded graphic designs in as fast as 12 hours after submission. Yanique has made significant strides in her career, serving on the Executive Board of...
2023-10-3042 min
The Digital Maddy ShowEpi: 134 : Secrets of Running a Successful Creative Agency with Yanique DaCostaIn this Episode, Miithyl interviews Yanique DaCosta who enjoys chatting about her Secrets of Running a Successful Creative Agency.
🎁 Download Freebies to Scale Up Your Content Game: Download Your Copy Now
About Yanique DaCosta:
“I am a creative with an obsession for producing
amazing brand visuals that transform ordinary
spaces into extraordinary experiences.” - Yanique DaCosta, MFA, LCAM
Yanique DaCosta was born in Kingston, Jamaica. DaCosta graduated from Florida Atlantic University and Full Sail University with a BA in Fine Arts and an MFA in Media Design.
She is the founder and owner of YKMD.
With 12+ years of design exper...
2023-10-1421 min
Eventist365Problem-Solving Skills in the Fast-Paced Event Environment: A Challenging Situation Discussion with Christina ZoccoliIn this episode of The Eventist 365 Show, event planner Christina Zococoli, at the director level, shares valuable insights into the meticulous event process, her organizational skills and how she is able to boost the morale of her team. She emphasized the importance of effective communication by way of morning and closing meetings, as well as the challenges of managing multiple events at the same time. The dynamic nature of event planning, including frequent floor plan changes and meeting sponsor needs was also discussed.
Christina also highlights the role of technology, such as interactive floor...
2023-10-1135 min
Chasing Happiness with Ryan DeMentTurning Spaces into Stages: Yanique's Journey to Creative FreedomIn this riveting episode of the Chasing Happiness Podcast, host Ryan DeMent sits down with the vivacious Yanique DaCosta. Yanique, known for her fiery personality and unparalleled creativity, shares her story of turning everyday spaces into platforms for artistic expression.
Yanique's tale is a testament to the power of passion and perseverance, from the challenges she faced to the triumphs she celebrated. Listen as she delves deep into her inspirations, the pivotal moments that shaped her career, and the invaluable lessons she's gathered.
If Yanique's story resonates with you, don't forget to subscribe to the...
2023-10-0734 min
Leaders & Legacies22 - Designing Success: Creating Value in Short-Term Collaborations with YKMD Visual Communication's Yanique DaCostaYour host, Craig Andrews, talks with the Founder and Owner of YKMD Visual Communication, Yanique DaCosta. Yanique is a Jamaican-born graphic designer and entrepreneur, she is known for her advocacy of diversity and inclusivity in the design industry. YKMD is a graphic design firm that specializes in working with corporate event planners and trade show marketers, YKMD provides design assets to help these professionals achieve successful events. YKMD primarily serves two types of clients: in-house corporate organizations with limited design resources and corporate event planners or marketers in need of design assistance for specific projects. YKMD offers...
2023-10-0525 min
Eventist365The Importance of New Technology of Interactive Floor Plan for Virtual and Hybrid Events
Hybrid events seamlessly blend the advantages of both physical and virtual gatherings. This innovative approach facilitates meaningful interactions between present exhibitors and attendees, while also accommodating those who can only participate remotely. Frequently, event coordinators simply incorporate a virtual component into their conventional layout. However, emerging technological solutions now enable event planners to integrate both in-person and virtual elements within a single floor plan.
Interactive floor plans have proven effective at numerous hybrid events, as evidenced in this episode's conversation between Yanique and Kristina Bellanova, ExpoFP's VP of Business Development.
Take pleasure in t...
2023-10-0519 min
Eventist365Leveraging Human Behavior for Memorable Event Experience with Natasha WrightIn this episode, Yanique interviews Natasha Wright, a psychology degree holder, who shares her insightful perspective on the integration of psychology into event planning. Natasha strongly believes that events revolve around people, and since psychology is centered on understanding human behavior, it serves as a valuable tool for creating impactful and memorable event experiences.
By leveraging her expertise in human behavior, Natasha effectively enhances brand awareness and ensures that attendees have a clear understanding of what to expect from the event. This attention to detail and commitment to fulfilling the event promise are crucial for thriving in t...
2023-09-2737 min
Eventist365'Unconference Format': A Fresh Perspective in Planning Events Through the Eyes of Denise HibbardDenise Hibbard took a non-traditional path in her career because instead of pursuing an education in hospitality or event planning, she studied aviation. Despite this gap, her passion for connecting with people and observing the smiles on their faces became her inspiration to work full-time in the event industry. Currently, she holds the position of Head of Events Marketing at Zapier, leading a team responsible for implementing the company's events marketing strategies.
In her interview for Episode 26 of Eventist 365, Denise will share her interest in an unconventional conference format known as the 'unconference format...
2023-09-2036 min
Eventist365A Story of Resilience: Pandemic Experience of Laura HartmannYanique’s guest in this episode is Laura Hartmann, a seasoned event professional who has worked in various positions within the hotel industry across brands such as Marriott, Starwood, Hilton and Waldorf Astoria. Despite her extensive experience in event management, she found herself furloughed during the peak of the pandemic.
In this episode, you'll be inspired by Laura's remarkable journey. Rather than accepting her circumstances passively, she took proactive steps by co-founding H&F Redefined with her best friend. This network provides support to colleagues and peers navigating their furlough experiences and embarking on new business ventures.
...
2023-09-1344 min
Eventist365Preserving Human Interactions and Emotions in Emerging Technologies with Adler MarchandIn an era marked by rapid technological advancements, preserving genuine human interaction and infusing events with authentic emotions have become increasingly vital. Despite the pervasive influence of technology in our lives, there is a growing recognition of the irreplaceable value of human connection and the need to transcend the limitations of digital interfaces. In events, efforts should be made to cultivate meaningful interactions that transcend the digital realm.
In this episode of Eventist365, Yanique and Adler Marchand's conversation offers multiple perspectives in ensuring diverse voices are heard, understanding of human experiences and minimizing harmful biases when creating s...
2023-09-0636 min
Eventist365Lindsay Orem’s Journey Into the Event Planning Industry and Her Favorite Meant-To-Be MomentsIn this episode, you will learn how Lindsay Orem was able to bring to the table her rich experience, and her arsenal of vendors and speakers as the Foundational Events Manager in charge of full event strategies for Qualio.
Yanique had a down-to-earth conversation with Lindsay about planning an event on a tight budget, and how it is to be at the forefront of day-to-day marketing communications activities in the life science industry, creating impactful events from conferences, to conventions and summits.
And yes, you will also learn about Lindsay's life mantra and much more.
...
2023-08-3038 min
Event Marketing: RedefinedEp 52 | Empowering Companies and Promoting Diversity in Event Activations | Eventist365 Podcast with Yanique DaCostaDo you want to know how to create enriching and comprehensive brand experiences for event and trade show attendees that also promote diversity and inclusivity?In this episode of Yanique DaCosta's podcast "Eventist 365," Matt Kleinrock, CEO of Rockway Exhibits + Events, shares his insights and experience on the topic. Through Yanique's show, you can discover how professionals in the corporate event industry navigate the chaotic event world to transform their ideas into memorable experiences. Some of the things they discussed:- Matt’s top brand activation projects and the creative process involved- How to encourage...
2023-08-3031 min
Eventist365Strategies for Partnering with Other Businesses and Stakeholders in the Event Industry with Erica Maurer
To thrive as a successful professional in the event industry, mastery of business skills is essential. It's more than just mastering the ins and outs of the industry, including networking, relationship-building, and becoming a subject matter expert. Sometimes, the focus isn't solely on immediate monetary gains, but on cultivating lasting connections. Landing significant deals isn't an overnight endeavor. It's just unrealistic! If you are unwilling to have conversations, then your business won’t grow.
Erica Maurer, the featured guest on today's episode of Eventist 365, embodies these core principles. Her extensive experience in the events, marketing, an...
2023-08-2441 min
Eventist365Embracing New Technology: A Vital Component in the Event Industry with Andrea BabinIn this episode, Yanique gets to talk to Andrea Babin, a seasoned event professional, who manages an entire marketing team at Corestack. This is a really fun episode with all the tips, insights, and really valuable information.
Being in the heart of digital innovation and working for a tech company, Andrea still thinks that for now, especially when talking about AI and Chat GPT for that matter, it is a tool that can be used to people's advantage. We can embrace it, but we still need to put the human imprint into it. By the word itself...
2023-08-1743 min
Eventist365Mastering the Art of Corporate Event Success: Insights from AV Events Lead, Hank PowellIn this episode of Eventist365, Hank Powell, an AV events lead with extensive experience in the events industry, shares insights on making corporate events successful and leveraging technology to enhance the attendee experience.
He emphasizes three essential elements for a successful event: engaging attendees from the moment they enter the venue, ensuring high-quality content and production, and delivering presentations that cater to the audience's needs.
They talked about Hank's role as an AV events lead, where he collaborates with various departments to execute their vision through technology. Effective communication plays a vital role in coordinating w...
2023-08-0935 min
Eventist365Digital Marketing in the Nonprofit Sector: Exploring New Strategies with Emma BarnhouseEmma is an event and marketing coordinator with experience in planning nonprofit events. She works for the DAC Network, an organization that supports entrepreneurs of color and women entrepreneurs in starting and growing their businesses.
Get ready for an awesome podcast episode with Emma! She's going to spill the beans on planning super cool events for nonprofits. Emma knows how to tackle challenges and make events super fun! She even uses cool stuff like TikTok to get people excited and coming to the events. Plus, she's a pro at planning events on a tight...
2023-08-0233 min
Eventist365Unleashing the Power of Diversity & Inclusion for Minorities in Playing a Role in Events Planning with Mary WangAttending an event as a visible minority can often be an uncomfortable experience, as the feeling of not belonging can permeate the atmosphere. The stark contrast between oneself and the majority can create an undeniable sense of awkwardness and unease. Such situations leave one questioning their place within the event, ultimately leading to discomfort and a sense of being unwelcome. This sentiment is further amplified when attending an event as a person with a disability, only to find that the event's management has overlooked essential accommodations such as ramps or wheelchair accessibility.
Recognizing the s...
2023-07-2733 min
Creating Powerful ImpactWhere are my designs? with Yanique Dacosta, Founder of YKMDWhere are my designs? Why is it taking so long to create a simple image? Have you asked yourself these questions when waiting on a designer?Yanique Dacosta shares what designing looks like from the other side of the desk on this week's episode of Creating Powerful Impact. Listen as Yanique shares how we can best support our design teams and what information will allow them to create next level designs. Yanique DaCosta is a Jamaican-born graphic designer and entrepreneur with a passion for advocating for diversity and inclusivity in the...
2023-07-2528 min
Eventist365Leveraging Design to Help Business and Communities with Kiana WenzellAs the Co-Executive Director of Design Core Detroit, Kiana Wenzell co-leads several initiatives within the organization to bring about design that can create conditions for better quality of life and economic opportunity for Detroit. As stewards of Detroit’s UNESCO City of Design designation, Design Core serves as the backbone organization for the Detroit City of Design initiatives.
In this conversation of Yanique to Kiana, you will learn of her role in event planning and design-driven insights that help drive businesses and their role in strengthening Detroit's economy.
Highlights:
01:34 A stan...
2023-07-2040 min
Eventist365An Event Marketer's Greatest Asset: The Power of Leveraging People in Events with Rachel BehrensSuccess in marketing is a two-way street. It's more than just attracting the right audience, it's also about getting the right people in your team to bring your vision to life. Whether you're looking to build brand awareness or fill seats at your next event, it all comes down to creating impact through people. And for event marketers, the stakes are even higher.
Today we talk with Rachel Behrens, a marketing and events expert with over 12 years of experience, currently leading the webinar strategy and execution along with in-person Field Marketing and executive event p...
2023-07-1234 min
Eventist365A Boutique Experience in Events Marketing: A Conversation with Matt KleinrockCreating meaningful and engaging brand experiences takes a great, widely diverse and incredibly talented team. At Rockway Exhibits and Events where Matt Kleinrock is the CEO, his team are able to craft exceptional experiences that empower companies to achieve their goals, but also promote diversity and inclusivity to event and trade show attendees.
In this episode, Yanique and Matt engage in a fantastic discussion that serves as a source of inspiration for those seeking to broaden their perspective on how to promote inclusivity and diversity in event activations, exhibits, and trade shows.
...
2023-07-0634 min
Eventist365The Power of Human Connection in Event Marketing with Sami FocarinoThe event industry has suffered a significant blow due to the pandemic, however, technology enabled the transition from in-person to virtual events. While virtual events allowed people to continue functioning, the pandemic has taught us that we really cannot replace the value of face-to-face interactions that humans crave.
Human connection is the key element in the success of any marketing event and that is what Sami Focarino, the Senior Events Events Manager at Consensus, is most passionate about when leading an event, whether it is virtual or in-person. At Consensus, she is doing a great job with th...
2023-06-2939 min
Eventist365Innovation vs. Structure: How to Keep Your Creative Edge in the Corporate World with Jessica McDonald
If you're still navigating which career path to take and looking for inspiration, Yanique's conversation with Jessica McDonald is a great resource. Jess began her career in the hospitality industry as a cocktail waitress at a luxury hotel and eventually transitioned to bartending, where she made valuable connections that helped her develop her marketing skills and became like a learning introduction to the events industry.
Today, Jessica is the Senior Event Marketing Manager for Qualia, where she spearheads the planning and execution of their own conferences and brings people together with her "get-it-done" attitude. Make sure to...
2023-06-2238 min
Eventist365Human-Centered Event Experience with Megan HenshallMegan Henshall, the Global Events Strategic Solutions Lead at Google, projects an entirely different overview of how a large organization like Google can also be focused on exploring and reimagining and creating a human-centered multi-modal approach to event experiences and not just on the company’s bottom line.
Yanique's conversation with Megan, in this episode, explores how events can drive businesses and communities to have a positive impact on the world. Her involvement with Google Xi (short for Experience Institute), a community initiative to help redesign audience experiences at Google, in the events industry, helps in the crea...
2023-06-1544 minEventist365IMEX Secrets Revealed: Mastering the Art of International TradeWelcome to Eventist365!
In this exciting episode, your host Yanique DaCosta takes you on a journey into the world of IMEX Secrets Revealed: Mastering the Art of International Trade.
Join Yanique as she uncovers the hidden gems of this renowned event and explores the power of design in corporate events. She sits down with industry professionals at IMEX Frankfurt to answer three thought-provoking questions. Why do attendees flock to IMEX? How does graphic design impact the overall quality of an event experience? And finally, what do people desire most in the world, irrespective of events, budgets, or logic?
Prepare...
2023-06-1415 min
Eventist365Twenty Years in the Industry: Laura Palker's Journey to Redefining Trade Show SolutionsThe events industry which includes trade shows creates millions of jobs and generates millions of dollars in spending and whether in thriving times or in vastly challenging times like the pandemic, it is still the leading avenue for marketing services. Being in the industry for the past twenty years, Laura Palker, the Founder and CEO of Trade Show Solutions Center, LLC, was able to evolve and help reimagine, redefine and rebuild a profitable business for small players.
She has also dedicated herself to the betterment of the industry she serves by founding the National Trade Show Alliance wh...
2023-06-0836 min
Eventist365A Unique Conversation with a Marketing Management Student: Insights into the Evolving World of Marketing with Samantha WongIn today's episode, Yanique engaged in a unique conversation with Samantha Wong, a Marketing Management student at the British Columbia Institute of Technology, where from a student perspective, Samantha talks about the dynamic landscape of marketing.
It is crucial to give space to young voices in the industry and allow them to express their thoughts and emotions as they navigate through the dynamic field of marketing.
Highlights:
00:33 Samantha shares how her background in technology and graphic design has helped her.
02:53 What are some significant trends, tec...
2023-06-0124 min
Eventist365Jerald David Winston on the Importance of Time in Event PlanningJerald David Winston believes that time is a critical factor in organizing a successful and unforgettable event. If a client provides enough time to plan and prepare for the event, it increases the chances of success.
During Yanique's discussion with Jerald, he shared his valuable perspective on the significance of keeping up with the latest tools and technologies, the importance of mentorship, networking, and crowdsourcing in the event industry. Jerald is the owner of PangeaAV, a company that specializes in video productions, event photography, and all aspects related to live events.
Highlights:
2023-05-2546 min
Event Design Collective PODcastsYanique DaCosta + Ingrid Rip + Devon Pasha + Ruud Janssen Live At #IMEX23 #DESIGNtoCHANGE#DESIGNtoCHANGE - Live PODcast recording with special guests onsite at #IMEX23 - Live from IMEX Frankfurt - An open conversation with the creators of #EventCanvas and their new book DESIGN to Change, elevating your ability to look and act beyond the now. This onsite series features spontaneous conversations with #IMEX23 visitors, speakers, Event Design Enthusiasts and Certified Event Designers (CED'ers) as well as team members of the Event Design Collective with an by the authors Ruud Janssen and Roel Frissen. Curious questions to learn from real life current event design experiences to help Event Canvas practitioners elevate DESIGN conversations. Share...
2023-05-2426 min
Eventist365Diversity and Inclusivity in Event Planning with Jessica CharlesForbes places a strong emphasis on diversity, equity, and inclusion, and this focus is reflected in the leadership team. Jessica Charles, as the VP for Programming and ForbesLive and a woman of color, fit quite nicely into her role and the company's mission, where it is important to build diverse teams and create a more inclusive and equitable workplace.
At Forbes, Jessica calls her team small but a mighty team and it is important to give each team member autonomy, support and ensure that as a leader she is contributing to their individual success...
2023-05-1843 min
Eventist365Bring Your Brand Story to Life: The Power of Event Planning with Dera LeeDera Lee Productions' website states that, “"We believe in events." and this is reflected in all their projects and events. Their success as an award-winning event production and design agency lies in their ability to bring brand campaigns to life effectively to convey the brand's message.
The backbone of their business is their commitment to delivering on their promises to clients with no loose ends. With the quality of their work, Dera Lee Productions has recently earned recognition in The BizBash Top 1000 People in the U.S. Event Industry. This achievement is a result of their hard work...
2023-05-1155 min
Eventist365The Ultimate Event Marketing Playbook: Strategies that Guarantee Sold-Out Events with Erika WilsonEvery event marketer dreams their event is top of mind for their audience, but with so many options available, it's easy to get lost in the crowd. Choosing the right platform or type of content can make or break your brand's success. And it's not enough to simply have a presence on social media. So how do you craft a winning social media strategy that speaks directly to your audience's needs and desires?
Meet Erika Wilson, a highly accomplished marketing and advertising executive with 20 years of experience. With a proven track record of driving...
2023-05-0427 min
Eventist365The Art of Crafting Press-Worthy Events: Doing Branding the Right Way & Creating Events that Resonate with Local CommunitiesWhen you're a mastermind in event planning, bursting with innovative ideas, and loaded with industry experience, what happens when your visionary ideas clash with the cultural norms of a foreign land? Can you set aside your familiar ways to create an immersive experience that resonates with the local community?
In this episode, we chat with Christy Bareijsza, a renowned Creative Director of By Red Carpet Events who develops innovative concepts that encompass full sensory experiences for corporate and celebrity events. She also co-authored the book “How To Create Events To Remember,” a contributor to maga...
2023-04-2747 min
We Don't PLAY!™ Best SEO Digital Marketing Tactics (Tips) - Successful Pinterest Business - Web Traffic OptimizationUnleashing Creativity and Success: Art, Design, and Personal Growth Journey with Yanique Kimberli-Ann DaCosta 🖌 - 232Are you looking for ways to save time and money in your business? Yanique gives us a formula that will help you build a sustainable life through networking and so much more!
Episode Highlights!
0:05:42 - Building a Sustainable Living Through Networking (103 Seconds)
0:11:36 - The Power of Making the Bed (66 Seconds)
0:15:34 - Loving Your Skin and Improving (45 Seconds)
Episode Summary:
In this episode, I share the inspiring journey of Yanique, a talented artist and designer from Kingston, Jamaica, who defied expectations to...
2023-04-2032 min
Eventist365From Music Artist to Event Producer: Brandon Paski Shares Expert Insights on Producing Events that Resonate with a Global AudienceWe have all tried to steer a turn in our lives at some point. But did you know that this skill translates seamlessly to event planning? In an industry where things can change in an instant, being able to pivot and make informed decisions can mean the difference between a mediocre event and a wildly successful one.
Meet Brandon Paski, a digital event producer who started as an artist handing out flyers on the streets to promote his shows. Brandon's work has taken him from managing street teams to executing nationwide guerrilla marketing programs for firms and...
2023-04-2035 min
Eventist365Cracking the Code of Event Tech Success: Discover How Jen Santos Leads Technical Projects with Confidence and Makes Her Events Stand OutThe game has changed and the technical side of event projects just got trickier in the post-pandemic era. In this fast-paced industry with all the exciting hybrid and virtual set-ups, are you ready to create exceptional events in a post-pandemic world?
Jen Santos is an event tech guru, senior technical project manager, and founder of Smart Event Academy. With three decades of experience in IT consulting and project management, Jen has been leading events at some of the world's biggest companies for over a decade. With her knack for building reliable systems, refining processes, and mentoring others, J...
2023-04-1345 min
Eventist365Prospecting and Landing Major Corporate Sponsors for Events with Jade ScottEvents serve as effective instruments for companies and organizations seeking to initiate significant discussions on renewable energy, waste management, climate change, and sustainability. Jade Scott, who appears as a guest in this episode of Yanique's podcast, finds her job worthwhile because she is able to contribute to the advancement and promotion of these crucial initiatives within our communities through the events that she plans and executes on a continuous phase working at Masterclassing, Inc., as the Director of Events and Operations, North America.
Highlights:
00:37 What was Jade's inspiration for Clean CIties NYC?...
2023-04-0643 min
Eventist365Unleash Fun and Engagement in Your Events While Steping-Up Your Marketing Game Through Photo Booths with Nhychelle LoweThe pandemic came in like a whirlwind, shaking up the world as we knew it. Suddenly, we were all forced to adapt and be flexible; the events industry was no exception to this. As a corporate event professional, are you ready to keep up with the changing demands of the digital age?
In this episode, we sit down with Nhychelle Lowe, a seasoned professional with nearly a decade of experience in event management, consulting, and producing successful events. Nhychelle has helped numerous brands & businesses turn their visions into tangible experiences.
Join Nhychelle as sh...
2023-03-3030 min
Eventist365How To Make An Impact in Event Planning with Will Curran
As a marketer or an influencer or even as an event planner, one needs to push for innovation and go with the trends that will put you and your business out there. Events and marketing professionals need to focus on what the future of events is going to be like, for example, moving into building communities and including all of the technologies around it.
Make sure to listen to this episode and hear some controversial issues being talked about by Yanique and her special guest, WIll Curran, the top
event industry influencer and F...
2023-03-3054 min
Thrivin' In ColorMeet Yanique DaCosta, the first Black President of the Graphic Artists GuildIn this episode of BPRW's Thrivin' In Color, you'll meet Yanique DaCosta, a Jamaican born sista who is taking the graphic design world by storm! She's a successful business exec, and she's the first - ever - Black President of the Graphic Artists Guild. Tune in and check out her amazing story!
2023-03-2819 min
Eventist365Welcome to Season Two of Eventist 365Are you an event planner or marketer who struggles with creating graphics for events?
Do you find it stressful, especially when dealing with tight deadlines, limited in-house talent, and resources? If so, then you're in luck! Yanique DaCosta, the host of Eventis365, has a solution that can take you from stressing about event graphics to having a ready-to-use, custom brand-compliant graphic design in just 12 hours.
Yanique introduces her design firm, YKMD Visual Communication, as the partner organization for the podcast and a solution that specializes in working with corporate e...
2023-03-2404 min
Evolution of BrandEven Ugly Websites Sell With Effective Messaging with Yanique DaCostaTop 3 Takeaways From This Value-Packed Conversation:Not necessarily related to the business focus of this episode, but if you ever have a premonition about needing to connect and/or spend time with a loved one, don't ignore it. You never know if it'll be your last chance to do so. The first few minutes of this conversation will reveal whyAs this episode goes live, it's 2023. The world has changed and it's time to accept the fact that good business can be done in profound ways in a virtual setting. Many professionals work with others having never...
2023-03-0242 min
Event Marketing: RedefinedEp 23 | Biggest Mistakes to Avoid in Graphic Design for Tradeshows (And How to Do It Greatly)with Yanique DaCostaWhen planning for your tradeshow booth, brand activation, or any other environment… the main goal is to always create an immersive atmosphere. Graphics are a pivotal aspect of the success of this execution, but they are frequently an element that many event marketers don't get right.Matt Kleinrock, CEO of Rockway Exhibits and Events, noticed this recurrent issue while walking the show floor. To address this common problem, he has invited an individual with more than 12 years of design experience who helps Corporate Event Planners, Tradeshow Managers and Event Organizers get consistent, reliable outsourced graphic design services.
2023-02-0832 min
Eventist365Eventist 365 Special Episode — Season 1 FinaleWelcome to this special episode of Eventist 365, with your host Yanique DeCosta.
In this final episode of season one, I have learned so much throughout the year that I hope you also have! In this episode, I'll share what I've learned from talking with various professionals in the event industry. And to kick it off, I'll be sharing my plans for season two — focusing on tech events, because those are likely to have a significant impact on corporate event planning.
Tune in now and subscribe to keep you updated!...
2023-01-1204 min
Eventist365Experience Design and Event Management with Naomi Clare CrellinBeing a strategist and designer means being able to think critically and creatively about how spaces and experiences can be designed to create positive emotions for audiences. It is important to have diverse skills when designing experiences, as the process is always evolving. The experience profiles created during the design process help event creators understand their audience's preferences and needs to create an enjoyable experience. But how can you create the latter?
Tune in to this episode as we talk about experience design and event management with Naomi Clare Crellin.
2022-12-2232 min
Eventist365Audio Visual Production with Events AVThe pandemic devastated the events management industry around the world. But as problems like this arise, an opportunity is waiting to unfold.
Today, we are joined by AnTwan Jones, the Owner of PAK Entertainment and Production Manager of Events & AV, which specializes in providing event production and audio-visual technology for corporations and organizations.
With over 15 years of technical experience and a Bachelor’s degree in Business Management from the University of South Florida, AnTwan has expertly managed multiple events, from concerts to conferences.
Listen to...
2022-12-1521 min
Eventist365Diversity, Equity & Inclusion in Business with Nia Rubie-KingDiversity, equity, and inclusion are important values in society. They contribute to an inclusive culture that makes everyone feel supported. But what does this mean for businesses?
Nia Rubie-King, the founder of Immersive Strategies, a black woman-owned engagement firm for the digital era, joins us in this episode to talk about why companies must do their part in creating a more inclusive society.
Tune in now and learn why Diversity, Equity & Inclusion is so important to the success of any organization!
...
2022-12-0831 min
More Perfect MarketingThe One About Leveraging Expertise in Graphic Design (with Yanique DaCosta)On this episode, we'll be exploring the role of design and the way businesses represent themselves visually. We'll also dig into why it's often wise to leave the design work to the professionals.
Yanique DaCosta was born in Kingston, Jamaica. DaCosta graduated from Florida Atlantic University and Full Sail University with a BA in Fine Arts and an MFA in Media Design.
She is the founder and owner of YKMD.
With 12+ years of design experience, the United States Department of Labor recognized her as an expert in Brand Development and Graphic Design by...
2022-12-0537 min
Vitality76 - Doing What You Love with TheyKMD's Yanique DaCostaYour host, Jennifer Helene, talks with Yanique DaCosta, Creative Director and Owner of The YKMD. YKMD is a visual communication service that offers consistent, professional and reliable graphic design solutions.To learn more about Yanique's work, click HERE.If you'd like to be a guest on Vitality: Women Leading Audaciously, click HERE.
2022-12-0125 min
Eventist365Public Speaking in the Corporate Events Space with Don ColliverWe have Don Colliver with us today. Don teaches popular public speaking courses internally at Google and around the world and speaks professionally for Fortune 500 companies including Adobe, Cisco, and Medtronic. He has performed with the Blue Man Group, toured internationally as a theatrical Google clown for contemporary circus Spiegel World, and is listed in the Cirque du Soleil performer database.
In this episode, Don discusses how graphic design can be taken into account when creating engaging corporate events. He shares four ways that graphic designers can engage their audiences: by acknowledging something the...
2022-12-0126 min
Thriving in IntersectionalityMoving to America at 16, finding community at every point in your journey, and becoming a business owner running a virtual team with Yanique DaCostaIn this episode, we talk to Yanique DaCosta, the founder of YKMD and is a creative with an obsession for producing amazing brand visuals that transform ordinary spaces into extraordinary experiences.
Yanique currently sits on the Executive Board of the Graphic Artists Guild, where she was elected National Treasurer by the organization’s membership. She is also the International Council of Design delegate, representing the Guild and teaching graphic artists at varying international conferences and meetups. She is an acknowledged contributor in the 15th and 16th editions of the Graphic Artists Guild’s Handbook: Pricing and Ethical Guid...
2022-11-2448 minEventist365Real World 2022 Event Data and How to Use it with Angela TupperToday we are joined by Angela Tupper, the Branded Content Editor for Skift Meetings (formerly EventMB), an online publication that reports on the meeting and event industry.
Join us as we talk about the importance of brand recognition and how it is key to the success of technology events like CES. conversation as they discuss the importance of brand recognition and how it is key to the success of technology events like CES (Consumer Electronics Show).
Don't miss this episode; tune in and learn the latest trends in the events industry!
2022-11-2442 minEventist365Humanizing Online Experience with Remo“Humanizing human experience is, how do you make it feel much more real? Not from a virtual reality perspective, but from a human behavior perspective. How do you replicate human behaviors and create this environment space that just makes it more human?” -Hoyin Cheung
In this episode, we have Ho Yin Cheung, Founder, and CEO of Remo, as he talks about how one can actually humanize online events and bring real-life experiences to people through virtual technologies.
Learn how you can stay connected and create human-like experiences through technology by tu...
2022-11-1730 min
Eventist365A Human-Centric Approach to Event Planning with Lauren GradyIn this episode, we have Lauren Grady. Lauren is a business event strategist who has spent the last decade designing event programming and human-centric experiences. Today, she leads the Event Center of Excellence at Bizzabo where she brings the most relevant and critical learnings to Event Experience Leaders around the world.
Lauren will discuss the importance of human connection in event design and how this has changed since the pandemic. She also talks about a recent project where they hosted dinners for 20+ top event leaders in New York City.
What are you waiting for? Tune i...
2022-11-1034 min
Blu Alchemist PodcastGraphic Design Biz, Jamaica and Life!In this episode we dive into the graphic design industry in the eyes of CEO Yanique DaCosta! Yanique DaCosta Bio: Yanique DaCosta was born in Kingston, Jamaica. DaCosta graduated from Florida Atlantic University and Full Sail University with a BA in Fine Arts and an MFA in Media Design. She is the founder and owner of YKMD. With 12+ years of design experience, the United States Department of Labor recognized her as an expert in Brand Development and Graphic Design by engaging her as a consultant for the federal 0*Net program. Yanique currently sits on the E...
2022-11-061h 07
Blu Alchemist PodcastGraphic Design Biz, Jamaica and Life!In this episode we dive into the graphic design industry in the eyes of CEO Yanique DaCosta! Yanique DaCosta Bio: Yanique DaCosta was born in Kingston, Jamaica. DaCosta graduated from Florida Atlantic University and Full Sail University with a BA in Fine Arts and an MFA in Media Design.
She is the founder and owner of YKMD.
With 12+ years of design experience, the United States Department of Labor recognized her as an expert in Brand Development and Graphic Design by engaging her as a consultant for the federal 0*Net program.
Yanique currently sits on the E...
2022-11-061h 02
Eventist365How to Monetize from Tribe with Facebook Groups with Group Convert CEO, Kim DangFacebook has billions of users from all different backgrounds, which poses an intriguing problem. There are many marketing alternatives available, but it can be difficult to stand out from the crowd and attract an audience. One great solution is to start a business-related Facebook community.
Today, we'll look at how to use facebook groups to establish a tribe and generate income from it.
In this episode, we are joined by Kim Dang, Founder, and CEO - of Group Convert. She helps Facebook group owners automate and monetize their groups without needing a large following or...
2022-11-0333 min
Eventist365It’s More Than Just Words: How to Get the Right Attendees and Clients for Your Next Event with Danielle HughesIt is difficult to attract the right clients in the events industry, but it is not impossible to repel the wrong ones!
Today, we are joined by Danielle Hughes. Danielle is the woman behind More Than Words, a copywriting consultancy that crafts strategy and content for design firms, mission-driven organizations, solopreneurs, and small businesses.
Bring your events to greater heights and learn how you can attract and keep the right clients for you by tuning in to this episode!
Highlights:
(00:05) Danielle’s cadence for her newsletters
(09:13) Ho...
2022-10-2733 min
Eventist365Emotion is the New ROI: Modern Event Marketing with Liz LathanWhen you are in the events space, one thing that you should ask yourself is this: “Am I creating an event that converts into a meaningful and fun experience for the guests while building revenues?”
Today, we are joined by Liz Lathan, CMP, the co-founder of The Community Factory creating better belonging through small, transformational gatherings that activate, grow, and engage your community. She will talk about The Community Factory, the emotions that drive business relationships, the return on emotions as ROI, and many more!
Liz is also part of the founding team of Haute, the...
2022-10-2029 min
Greg Ballard Adaptive Executive Podcast28 - Setting Yourself Up for Success with YKMD's Yanique DaCostaYour host, Greg Ballard, talks with Founder, President, and CEO of YKMD, Yanique DaCosta. YKMD sources graphic designers from around the world to create dynamic graphics that stand out in the most crowded marketplaces. The attention that these designs gain generates a client base that aligns with your ideals and trust in your designs.To learn more about Yanique's work, click here.If you'd like to be a guest on The Adaptive Executive, click HERE.
2022-10-1937 min
Eventist365Marketing Your Events through Social Media with Lynsie SlachetkaWe are all surely getting into the world of digital marketing!
Marketing your events through social media platforms is a great way to get the word out about what you're doing, but it's also important to ensure that you're using it correctly. So, how can you use and leverage online platforms to get the right leads for you?
In this episode of Eventist 365, we are joined by Lynsie Slachetka, Chief Executive Juxtaposition Officer and Founder at aJuxt Media Group.
Lynsie helps local, national, and international companies, brands, associations, and nonprofits navigate the ins...
2022-10-1338 min
Eventist365Secrets of Non-Profit Event Planning Life with Jaclyn ZendrianJaclyn is an Immediate Past President of The International Live Events Association (ILEA), New York Metro Chapter. An event professional with a background in medical education events, nonprofit events, and fundraising events.
Our guest Jaclyn Zendrian talks about the nonprofit life, its dynamics, and how it differentiates from your general corporate event planning.
Learn more about the non-profit life by tuning in to this episode.
Highlights:
(00:34) What does it mean to be deemed as an ‘Event Influencer’ by the Event Planner Expo?
(07:58) The difference between non-profit corp...
2022-10-0640 min
Eventist365Planning Your Successful Conference in Metaverse“There is a lot that we could communicate and feel in a virtual environment than in a Zoom meeting. So, I definitely think it's the next step in virtual collaborations, and there is a lot of value to it, but the problem is change is always difficult for humans.”
In this episode of Eventist365, we are joined by Shahrouz Varshabi, CEO & Founder of Designity. In 2016, Shahrouz worked as a taxi driver and graphic designer in Iran. A few years later, he went to New York to pursue his American dream, and in 2014, he founded DesignedIn, which is now...
2022-09-2932 min
Eventist365Book Your Ideal Event Speaker: Everything you need to know with Joe Rojas“If we can provide value, whether people come to do business with us or not, if they're entrepreneurs, our whole vision is to create a world where entrepreneurs can thrive.” - Joe Rojas
In this episode of Eventist 365, we are joined by Joe Rojas, Co-Founder and Chief Visionary of Start Grow Manage, based in New York, and the Author of How Entrepreneurs Thrive. He is a business coach, advisor, and consultant who helps entrepreneurs overcome the challenges of business formation to create profitable, growing businesses.
As a serial entrepreneur himself, he has faced the challenge of ma...
2022-09-2234 min
Eventist365Generating $2.1 Million Dollars from a Singular Event with Shay WheatCreating effective corporate events can be a challenge, but it doesn't have to be overwhelming. You have to consider a lot of things like, Who are you trying to reach? What do they care about? How do they spend their time? What are their expectations for an event?
But these are just on the surface, how can you really make your event impactful and scalable now that hybrid events are also a thing?
In this episode, we are joined by Shay Wheat. Shay is a certified event producer and creator of popular programs such as...
2022-09-1547 min
Eventist365Becoming a Trailblazer in the Events Industry with John Paul CollierThe events industry has been around for a long time—and it's always changing. Everyone in this industry is a trailblazer, whether they're big names or small ones. We all do something unique to suit our clients' needs and build lasting relationships with them through every step of their event planning process.
In this episode, we are joined by John Paul Collier, Events Director at ActionCOACH Business Coaching.
Tune in as we tackle how we can become successful in the events space and become a trailblazer in whatever we do in the events industry!
...
2022-09-0823 min
Eventist365Pushing the Boundaries of Corporate Event Decor with KeAira ChantellAre you an aspiring event planner? Luckily, this episode is for you. It will teach you how to think outside the box and push you to a completely different level in the event planning space!
In this episode, we are joined by KeAira Chantell Gamble, Owner and Creative Director at KeAira Chantell Events. KeAira Chantell Events is a wedding planning and design company based in Miami, Florida. This wedding and event planner specializes in providing planning and design services for weddings and other events in South Florida. They are committed to helping clients achieve their lifelong wedding...
2022-09-0131 min
Eventist365The Art of Corporate Events Planning with Gianna GaudiniWhether you're throwing a party for your employees or trying to impress a new client with a champagne-fueled celebration, corporate events planning plays a big part in it.
And it is undoubtedly true that event planning is an art. It's a delicate balance of the big picture and small details that can make or break your event. You want to make sure your guests feel like they're being taken care of, but also that they have a great time. If you don't think about the music, lighting, and décor in advance, you could end up with s...
2022-08-2539 min
Eventist365How VeeKast Changed the Fundraising Game for Nonprofit EventsWe've seen how important virtual events can be in the ever-shifting pandemic landscape, from local gatherings and seminars to huge sports leagues and business conferences. Even if physical events are making a comeback in some places, you might still have to wait until you can meet and greet your attendees.
Fortunately, a virtual option is available! The only issue that remains is, how will you choose the best platform for the live event content to be successful?
In this episode, we are joined by Donvil Collins, CEO & President of VeeKast. VeeKast helps businesses and nonprofits...
2022-08-2528 min
Eventist365Introduction: Eventist 365 PodcastWelcome to Eventist 365 Podcast with host, Yanique DaCosta. This podcast is made for corporate event planners and tradeshow marketers ready to take event planning and marketing to the next level.
Host, Yanique DaCosta will chat with proven leaders and trendsetters in the corporate event industry and explore how corporate event professionals push through the craziness of the event world to create something out of nothing. In the next episodes, we will unravel and talk about the specific strategies and tactics working for professionals today.
If you want to uplevel your game in the events industry...
2022-08-1803 min
Florida's Fresh MixYanique DaCosta of Fort Lauderdale on Growing Her Business in a Niche Market (Part 2)This week's episode is PART 2 of Gerard's conversation with Yanique DaCosta -- the Founder and Creative Director of YKMD Visual Communication. Yanique shares how she tailored her graphic design company to the corporate event and trade show niche. She explains her take on the saying, "Jack of all trades, master of none", plus she emphasizes the importance of understanding your value when it comes to pricing your services. Listen in and learn something new today! Host: Gerard Legagneur Guest: Yanique DaCosta of YKMD Visual Communications Link: Episode 34: Yanique DaCosta of Fort Lauderdale Ditched L...
2022-07-2238 min
Florida's Fresh MixYanique DaCosta of Fort Lauderdale Ditched Law School to Pursue a Graphic Design CareerNothing says "going against the grain" like majoring in art. Well, our guest today defied the odds by using her artistic passions and skillsets to create a thriving business. Yanique DaCosta is the Founder and Creative Director of YKMD Visual Communications, which provides graphic design services to corporate event planners and trade show managers. In PART 1 of this conversation, Yanique tells Gerard how she went from coloring on her grandmother's linens in Jamaica as a child to living in a penthouse in Miami as a young adult. She also mentions the expectations that parents from the Caribbean traditionally have...
2022-07-0845 min