Shows
The Unofficial TikTok Shop Podcast with Jordan WestInfluencer Marketing Is Broken — Here’s the FixIn this episode, Jordan West sits down with Yash Chavan, Founder & CEO of Saral, to break down why 99% of e-commerce brands are doing influencer marketing completely wrong — and how to fix it by building an owned creator community instead of relying on rented audiences.They dive deep into:The shift from paid → earned → owned mediaWhy owning your influencer/creator community is the ultimate growth moatThe Predictable Influence Pyramid — seeding, affiliates, and top-tier partnershipsHow creators are the new “geese” that lay golden eggs (and why most brands kill the goose)Why attribution is broken & how to measure halo effectsHow Saral vets fake fo...
2025-11-2035 min
eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human ConnectionScale Beyond Paid Ads: How SARAL’s InfluencerOS Delivers Predictable Growth for Shopify BrandsAs Q4 heats up and ad costs keep climbing, most Shopify brands are stuck in the same exhausting cycle—pouring more money into Meta and TikTok ads while watching their CAC creep higher every month.You know you need to diversify, and influencer marketing seems like the obvious answer. So you start DMing creators, sending free products, maybe paying a few to post. Three months later? Crickets. Maybe you got a handful of posts, zero sales you can track, and now you're convinced "influencer marketing doesn't work for us."Here's what's actually happening: you're treating a...
2025-10-2134 min
Sweat EquityHow I Would Build A Creator Marketing Strategy In 2026Alex sits down with Yash Chavan, founder of Saral, to break down how to win the next era of influencer marketing. From spotting outlier creators and packaging campaigns to building brands on a budget, they reveal the biggest shifts in 2025 and bold predictions for 2026.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here...
2025-09-1647 min
DTC PodcastBonus: The Math Behind Influence and Why Most Influencer Marketing Fails with Yash Chavan from SARALSubscribe to DTC Newsletter - https://dtcnews.link/signupIn this Bonus episode of the DTC Podcast, we welcome back Yash Chavan, Founder & CEO of SARAL, the platform helping DTC brands turn influencer marketing into a structured, scalable growth engine.If your current strategy feels like influencer roulette, this episode offers a smarter way.🔗 Try SARAL https://getsaral.com/demoYou’ll learn:Why most influencer programs fail—and how to fix it using SARAL’s Pyramid of Influence framework.How to show u...
2025-08-2030 min
Your Digital Marketing Coach with Neal SchafferInfluencer Marketing in 2025: What’s Working Now?Influencer marketing is no longer about just finding someone with a big following and paying them to promote your brand. It’s about building trust, leveraging content creators, and creating meaningful relationships that drive long-term brand awareness and conversions.In this episode, I speak with Yash Chavan, founder and CEO of the influencer marketing platform Saral, about how brands can navigate the Age of Influence. We discuss the evolution of influencer marketing, the shift from follower-based influence to content-driven influence, and how businesses can harness user-generated content, affiliate partnerships, and even brand ambassador programs to scale their di...
2025-03-1458 min
The Story of a Brand ShowSaral - Beyond Followers: The Truth About Real InfluenceIn today's episode, I sit down with Yash Chavan, the founder of Saral, to talk about what's changed in influencer marketing, what's working right now, and how brands can build long-term, authentic partnerships with influencers. We dive into the evolution of the influencer space, why attention is the new currency, and how brands can stop wasting money on the wrong influencer deals. Yash breaks down his game-changing strategy—one that flips the script on traditional influencer marketing and helps brands build a sustainable, scalable pipeline of real advocates. If you're serious about growth, this episode is pa...
2025-02-2144 min
Shopify Happy HourTurn Influencers into Revenue Machines: Yash Chavan's Proven Strategy | Founder of SaralYash Chavan, founder and CEO of Saral, breaks down a smarter way to approach influencer marketing and why brands are shifting from paid media to earned media.This is a must-listen for e-commerce brands looking to scale influencer partnerships as he explores:The pyramid approach to influencer marketing and how it helps brands scale effectivelyWhy seeding products to influencers is the best way to find top-performing creatorsThe power of earned media and why brands are moving away from paid adsWhy Instagram Stories are one of the most effective content types for influencersHow to identify the ideal...
2025-02-0749 min
Customer Growth SessionsS1 E21: How to Launch an Influencer Marketing Program from Scratch with Yash Chavan, Founder of SARAL
In this episode of Customer Growth Sessions, Pat chats with Yash Chavan, CEO and founder of SARAL, about building effective influencer marketing campaigns. Yash outlines a six-step framework, covering everything from finding the right influencers to creating compelling offers and nurturing long-term relationships. Tune in for essential tips whether you’re a B2C or e-commerce business looking to amplify your marketing efforts.
Learn more about SARAL and get in touch with Yash on LinkedIn.
Don't miss the exclusive 14-day trial offer from SARAL.
Access SARAL's our six-step system for building an influencer marketing program her...
2024-09-1040 min
The Elite Entrepreneurs PodcastBuilding Bridges in Influencer MarketingWelcome to this week’s episode of The Seven Figure Journey Podcast, featuring Yash Chavan, the visionary founder of Saral. Discover how he turned the challenge of effective delegation into a success story.In this episode, we dive deep into Yash Chavan’s strategic approach to overcoming delegation challenges, highlighting innovative solutions and key business strategies.
2024-08-0632 min
DTC PodcastBonus: The Pyramid Model of Influencer Marketing - SARAL's Yash ChavanSubscribe to DTC Newsletter - https://dtcnews.link/signup
Today's talk is all about the best strategies for product seeding and influencer marketing with Yash Chavan, founder of SARAL, the influencer marketing that makes it easy to get your product into the hands of nano-influencers who focus on authentic content.
DTC Listeners get an extended two week free trial ➝ https://www.getsaral.com/champions/dtc-newsletter
Yash shares his philosophy of influencer marketing in 2024, which involves building a community of nano influencers who consistently talk ab...
2024-04-2438 min
saas.unboundAffiliate Marketing for SaaS with Emmet Gibney, Nancy Mai Harnett, and Yash ChavanAnyone with a successful affiliate program knows the lifeblood of their program is the affiliates they're partnered with. But how to you find and recruit these people to work with you? Here, Emmet Gibney, @Rewardful, Nancy Mai Harnett @,Hubspot and Yash Chavan @SARAL tell you everything you need to know to earn $$$ through affiliates. In 1 hour you'll learn: 👉 How to source great affiliates 👉 How to create affiliate offers 👉 How to get affiliates to sell your stuff Subscribe to our channel to be the first to see the interview...
2024-03-2158 min
Real Influence w/ Joey Vaillancourt33. The #1 Influencer Marketing Platform I'm Going "All In" in 2024 and Beyond w/ Influencer Marketing Expert & Founder Saral Founder, Yash ChavanInfluencer marketing is today's hot topic as we discuss prospecting, outreach, and simplifying your influencer marketing program without using expensive software. Joining us is Yash Chavan, the founder of SARAL, an influencer operating system for e-commerce. Affiliates sell products and influencers build brands. So if you want to build your brand, you're going to need to learn how to work with the right influencer. Yash has a ton of experience as we break down how to get influencers to take a commission-based deal, where people are getting influencer marketing wrong, and the...
2024-03-0445 min
Rocky Mountain Marketing- Digital Marketing for EntrepreneursThe Art of Authentic Influence: A Deep Dive into Influencer Marketing with Yash ChavanIn this episode, join me for an enlightening conversation with Yash Chavan, a seasoned expert in the world of influencer marketing. Yash shares his insights into the dynamic landscape of influencer marketing, exploring its evolution, challenges, and the key strategies that make it an art form.Uncover the secrets behind authentic influence as Yash delves into the crucial elements that shape successful influencer partnerships. From selecting the right influencers to building genuine connections with audiences, we unravel the intricacies of this powerful marketing tool.Whether you're a business looking to leverage influencers or...
2023-12-0527 min
Food Business Success® - Start Your Food Business DreamEp #170 Influencer Marketing Made Easy with Yash of SaralSend us a textThere are so many strategies to get more people to try your product and become raving fans from ads to events. One of my favorites is influencer marketing because it's pretty easy to get started even on a low budget and there are some great fringe benefits that come with collaborating with others. On today's podcast I interview Yash Chavan, creator of Saral, who is my go-to expert on all things influencer marketing. He explains what influencer marketing is and why it works so well, gives you a six step process to get...
2023-11-2844 min
What's Working in EcommerceDiscover the True Power of Influencer Marketing with Yash Chavan from SaralIn this podcast episode, Yash Chavan, creator of Saral, a tool for influencer marketing, talks about the benefits of influencer marketing for direct-to-consumer (DTC) e-commerce brands, emphasizing the importance of authenticity and genuine recommendations from creators. For help with paid social, paid search, or email automation, check out our agency here: https://www.caravandigital.com/ You can find Yash Chavan from Saral here: https://www.getsaral.com/ https://www.linkedin.com/in/yctheman/ Timestamps: 00:00:00 - Introduction 00:00:10 - Why DTC brands should consider influencer ma...
2023-08-2431 min
10 MINUTE MARKETER - Bite sized marketing strategies for everyone!#2 - How They 5X’d Users on ~$0 Ad Spend w/ Yash ChavanTopics include:
+ Getting a job at an SF startup from India
+ The secret to running a successful whitelisting campaign
+ Transitioning from serial Head of Growth life to Founder life
+Creating a million-dollar user acquisition ambassador program
+So much more
**Please consider following this podcast & share this episode if you got even 1 penny of value from it
Say hi to @MarketingMax & Yash Chavan
You can sign up for Max's newsletter here
2023-08-1750 min
2X eCommerce Podcast"Direct to Creator" Influencer Marketing Framework → Yash ChavanOn today’s episode, Kunle is joined by Yash Chavan, Co-Founder of Saral, an influencer platform that assists brands in achieving their brand goals and mission.In his third year of engineering, Yash gathered his courage and took a leap of faith by dropping out of college to pursue his passion in business and sales. As a man of action, he went and did freelancing gigs in sales and got his first role in sales at a startup. He later on built his own agency with a four-man crew. As the agency’s client list...
2023-07-1154 min
Let's Talk About BrandLet's Talk About Branding with Influencers with Yash ChavanToday is all about branding with influencers. If used properly, influencer marketing can be an incredible tool to help build your brand. Or if you want to be an influencer, it can be an incredible part of your personal brand. But whether you are the influencer creator or you're the consumer brand who is working with them, you have to be really, really careful to make sure that that influencer marketing partnership is going to build both brands in the right way. Today’s guest is Yash Chavan, the founder of SARAL: The Best Influencer Market...
2023-06-2632 min
DTC Drive Podcast by LifesightPlaying the game of Influencers in DTC Ecommerce by Yash ChavanInfluencer led strategy has become more prominent now than running paid advertisement. Lets learn about how do you make the influencer strategy successfull with Yash Chavan, Founder of Saral who sheds light on taking DTC brands from nobody to superstar with influencer marketing. This podcast is powered by Lifesight.
Takeaways
Designing an successfull influencer strategy for your DTC ecommerce product.
Pricing & Campaign strategies influencers love getting from DTC ecommerce.
Tiktok, Instagram & Youtube strategies in 2023
Converting influencers to brand ambassadors.
2023-04-1532 min
The Rockstar CMO F'in' Marketing PodcastThe OK with OKRs, Under the Influence with Yash Chavan from SARAL and Process over a Cocktail EpisodeThis week Jeff Clark (our resident Rockstar CMO Strategic Advisor and former Research Director at Forrester) is back in the Marketing Studio, and Jeff and Ian discuss OKR (Objectives and Key Results), a methodology for aligning marketing with the business.Ian then goes backstage with Yash Chavan, Founder of SARAL, a tool that makes finding, managing, and monetizing influencers simple for consumer brands. Yash is a marketer at heart but an engineer by training. After starting his career in sales, he started a marketing agency that helped many brands and software companies get to their first million in ann...
2023-03-251h 08
The Caring Economy with Toby UsnikYash Chavan: Founder of SARALYash Chavan, a marketer at heart who's also the founder of SARAL - a tool that makes finding, managing, and monetizing influencers simple for ecommerce brands. He's an engineer by training, but dropped out of college to work in sales, and eventually started a marketing agency where he scaled with many brands and software companies to over $1M in annual revenue. Over the last couple of years, Yash has been exploring the world of influence-driven marketing and has worked with over 5000 influencers. He's created and perfected a 6-step-system that any brand can apply to start and scale a successful...
2023-01-1924 min
The Digital Bosses PodcastHow to Use Influencer Marketing in 2023 with Yash ChavanIn this week episode Joseph is diving into influencer marketing strategies for the new year. He is joined by Influencer Marketing Expert Yash Chavan.Ash Chavan, a marketer at heart who's also the founder of SARAL - a tool that makes finding, managing, and monetizing influencers simple for e-commerce brands. He's an engineer by training, but dropped out of college to work in sales, and eventually started a marketing agency where he scaled many brands and software companies to over $1M in annual revenue. Over the last couple of years, Yash has been exploring the world of...
2023-01-1031 min
Gift Biz Unwrapped401 – Influencer Marketing – Word of Mouth at Scale with Yash ChavanI'm sure you've seen an influencer on Instagram, TikTok or YouTube share a product, and then their fans all rush out and buy it.
Imagine how that would feel if it were YOUR product being shared!
That's what today's episode is all about - how you can multiply the power of word of mouth by working with an established influencer.
Yash is the founder of SARAL - a tool for eCommerce brands that makes finding, managing, and monetizing influencers simple.
He's an engineer by training, but a marketer at heart. After working various sales jobs, Yash started a marketing agency w...
2022-12-171h 00
The Remote CEO Life PodcastHow to Get Real Results from Influencer Marketing With Yash ChavanTried influencer marketing and got nothing but crickets? You’re not alone.So many product-based founders send out free product, pay for posts - and see zero return. In this episode I’m joined by influencer marketing expert Yash Chavan, founder of SARAL, to help you fix that.Yash shares exactly how to make influencer marketing work - without throwing money away. Whether you're looking to boost brand visibility, generate UGC, or drive real conversions, this episode gives you a step-by-step breakdown of how to do it properly.Insi...
2022-11-3046 min
Talk CommerceDTC Influencer Marketing in 6 steps with Yash Chavanhttps://www.linkedin.com/in/yctheman/https://www.getsaral.com
2022-11-2729 min
Scaling Your Clothing Brand PodcastHow To Take Your Brand From Nobody To Superstar With Creator-Driven GrowthIn this interview, we talk to Yash Chavan, an influencer marketing expert and founder of SARAL. In this episode you're going to learn these three things and more.What is influencer marketing and it's benefits.How to find the right influencers for your business.And how to create effective influencer campaigns and measure the success.Find out more about SARL hereIf you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it her...
2022-11-2131 min
TALRadioWhy Influencer Marketing Works | Business Influencers - 56Yash Chavan is a Mumbai-based marketer who has experience working with many SAAS and e-commerce companies. He has helped many companies with growth marketing. During his work, he realized there were many gaps in the influencer marketing space, especially when it came to a lack of automation. In this episode, Yash shares how SARAL has helped grow brands with influencer marketing.
Host: Chris Salem - Renowned corporate trainer, prosperity coach, keynote speaker and award winning author.
2022-11-1127 min
How To E-commerceEp 17: The Ultimate Influencer Outreach Guide with Yash ChavanTo increase your chances of working with creators and influencers, you need to be organized. SARAL is the best way to manage all your social media outreach in one place. With SARAL, you will be able to manage all of your social media outreach from one single dashboard.
In this episode, you’ll learn:
How has influencer marketing changed in the last five years?
Why is influencer marketing now becoming a norm among businesses?
How should the brand go about picking up the influencers?
Why consider SARAL for influencer marketing?
Difference between UGC & CGC content.
Which ch...
2022-11-0830 minYour Digital Marketing Coach with Neal SchafferHow to Build Your Brand by Collaborating with Content Creators [Yash Chavan Interview]The heart of influencer marketing is collaboration. And at the heart of collaboration are content creators. A slight change in how you see influencer marketing can have a significantly positive effect on how you can collaborate to help build your brand.In this episode you will learn:Yash's 6-step-system for influencer marketing successInfluenceR vs. Influence "no R" marketing - how to actually influence your buyersA more holistic approach to creator-driven growth - how to leverage "influencers" beyond just social media posts. Key Highlights[06:12] Introduction of Podcast Guest, Yash Chavan[12:14] H...
2022-10-2444 min
The D2Z PodcastInfluencer Marketing, Influencer Trends, and Influencer Relationships with Yash Chavan - 32Brandon talks with Yash Chavan, founder of the DTC influencer marketing management platform SARAL. They talk about the pitfalls and issues around influencer marketing, nurturing influencer relationships, and aligning influencers with your brand. They also go into influencer marketing trends and building a business. Links:Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com. Find Yash Chavan at https://www.linkedin.com/in/yctheman/ and https://www.getsaral.com/
2022-10-1727 min
The Doctor of Digital™ GMick Smith, PhDWhat Is the 6-Step System for Influencer Marketing? Yash Chavan Interview Episode #CCLXXIX The Doctor of Digital™ GMick Smith, PhDYash Chavan has scaled influencer programs from 0 to 300+ creators for brands, with his unique "6-step system". He'd have good insights to share with your listeners on building profitable influence (no r) marketing programs. SARAL is a tool that helps DTC brands do influencer marketing.Mick, The Doctor of Digital, Smith mick.smith@wsiworld.comBurning America: In the Best Interest of the Children?https://burning-america.comInstagram: burningamericacommunityPatreon: burningamericacommunityhttps://www.patreon.com/SmithConsultingWSITheDoctorofDigitalPodcastCommercials Voice Talent || Narratives Voice TalentDo you want a free competitive analysis for your...
2022-10-0715 min
Startup To Scale59. Build an Influencer Marketing Program, with Yash ChavanHave you considered influencer marketing but haven’t figured out how to make it work for your brand? In today’s episode, we break down the six-step process of building an effective influencer marketing program and walk through exactly how to do it. I’m joined by Yash Chavan, founder of Saral, an influencer marketing tool that makes tracking each step much easier. We discuss:Creator Prospecting Creator OutreachDeal Making and NegotiationCreator EngagementPerformance TrackingBuilding a RelationshipStartup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great...
2022-09-1524 min
The Exceptional Sales Leader PodcastSupercharge Sales Through Influence Marketing With Yash ChavanMore and more companies today are tapping into the power of Influencer Marketing to spread the gospel of their products and services, leveraging off the credibility of celebrities, business people, sports people and the like. It is a very effective way to build market credibility and scale, especially in the consumer space. What is less common, yet is just as effective, is B2B Influence Marketing, where organisations can tap into the credibility of industry influencers and leverage this credibility to add value and drive sales. In today’s episode I had a fascinating conversation with Yash Chavan, founder of...
2022-08-1851 min