Shows
Ecomm Girls ClubMarketing Magic on a BudgetIn this episode, Lucy and Yasmine are diving into all things marketing—on a budget.From founder-led marketing and influencer gifting to paid ads and community building, they break down what’s actually working in 2025 and what’s just hype.The girls chat about the importance of choosing the right marketing channel for your brand, why your website UX matters more than your logo, and the biggest marketing mistakes they’ve seen firsthand.Plus, Lucy shares a hilarious encounter with someone who thinks paid ads are a scam, an...
2025-02-1350 minEcomm Girls Club5 Lessons We Learnt the Hard Way!In this episode, Lucy and Yasmine are back with more laughs, lessons, and a healthy dose of ecomm drama! The girls are sharing the biggest lessons they’ve learned the hard way while building businesses.
They dive into the behind-the-scenes challenges of growing brands, hiring freelancers for the first time, and even what Molly-Mae’s viral TikTok brand fail can teach us all about quality control. This episode is packed with practical advice and the usual dose of hilarious mishaps.
No guests today—just Lucy and Yasmine reflecting on everything from scaling operations to navigating a global workforce across time z...
2025-01-3035 minEcomm Girls ClubDo I REALLY need to pay an agency to do that?!In this episode, Lucy and Yasmine are asking the big question: Do I REALLY need to pay an agency to do that?!
From branding basics to paid media and everything in between, the girls share their experiences navigating the challenges of outsourcing versus doing it yourself. They dive into when it makes sense to work with agencies or freelancers, how to avoid getting burned, and why you should always understand the services you're hiring for.
Plus, they discuss their biggest lessons learned from building their own brands, the importance of a strong creative engine for...
2025-01-1644 minEcomm Girls ClubSide Hustle to CEOIn this episode, Yasmine and Lucy dive into the big questions about starting and scaling a side hustle into a full-blown e-commerce business. Whether you’re dreaming of launching your first Shopify store or turning a passion project into profit, this episode is packed with actionable tips, relatable stories, and honest insights.
From defining your “why” to avoiding the perfection trap, they share lessons learned from their own journeys and highlight the importance of community and persistence. Plus, the girls reflect on the incredible growth of Ecomm Girls Club this year and reveal big plans for 2025 (hint: vision boards and re...
2024-12-2644 minEcomm Girls ClubWelcome BACK to the Ecomm Girls Club!In this episode, Lucy and Yasmine are back for Season 2 of the Ecomm Girls Club podcast! They’re spilling the tea on the chaos of podcast mishaps (looking at you, unpressed record buttons) and reflecting on how much their lives and careers have shifted since the summer break. From scaling businesses to managing burnout, this episode is packed with honest chats about finding balance, redefining success, and navigating the holiday season hustle.
Plus, the girls give an exciting update on the thriving Ecomm Girls Club community—including upcoming events like the London Festive Finale Dinner—and share tips f...
2024-12-0539 minEcomm Girls ClubClosing the Funding Gap: How Women Can Win in VC & Angel Investing with Nicole Denholder & Christine YuIn this episode, we’re chatting with Nicole Denholder and Christine Yu about the challenges women face when it comes to getting VC funding and angel investment. We dig into why female founders receive less funding and share some practical tips on how women can start investing, even if they don’t have a big budget. Plus, we talk about how Taylor Swift’s genius at lead generation can actually inspire entrepreneurs.
If you’re looking to learn more about funding, investing, or just leveling up your financial skills, you’ll love this conversation!
Who else were you chatting about?
DTC...
2024-08-2252 minEcomm Girls ClubFrom Viral Poems to Daily Mail Articles – Celeste Hartley Spills All!Is going viral all that it is painted out to be?
In this episode, we’re joined by Celeste Hartley, a branding pro and viral poet who’s been making waves on TikTok. You might know her from her poem "Ladiez" about the magic of a girls' group chat, which blew up with 2 million views in just 24 hours (and yep, she wrote it in A&E!).
Celeste spills the tea on what it’s like going viral—both the highs and the hate, like that time her TikTok about flying to Spain for a Hinge date made headline...
2024-08-1537 minEcomm Girls ClubCrushing E-Commerce Challenges: Hiring Tips & TikTok Secrets with Yasmin & LucyIn this episode, Yasmin and Lucy dive deep into the complexities of hiring within the e-commerce industry. They share personal insights and experiences on hiring mistakes, effective strategies, and the importance of finding the right cultural fit. The hosts also explore the benefits and challenges of remote work, opting for freelancers, and the delicate balance between work flexibility and team cohesion.
The discussion broadens to encompass the highs and lows of their entrepreneurial journeys, including Yasmin's engaging venture into TikTok Lives and Lucy's passion for Chinese social media platforms. The hosts candidly address the frustrating notion of...
2024-08-0144 minEcomm Girls ClubWork, Instagram, and Family: The Complex Lives of Ecomm FoundersIn this episode, Yasmin and Lucy dive deep into their complex relationship with Instagram, balancing its professional benefits with the personal pressures it brings.
They also explore different advertising strategies, emphasizing the effectiveness of user-generated content (UGC) and ethical considerations in ad campaigns. Throughout their discussion, they share personal stories about setting boundaries, their experiences as eldest daughters, and the challenges of running a creative agency.
The hosts discuss the importance of collaboration in creative processes and the competitive nature of agency work, highlighting the value of consistent innovation and maintaining a brand's integrity. They...
2024-07-1548 minEcomm Girls ClubChats with Yas and Lucy: Imposter Syndrome, Comparison, and Entrepreneurship vs EmploymentIs entrepreneurship better or worse than being in traditional employment?
Why is that person more successful than me?
Am I where I should be right now?
Should I be sharing how much I earn online?
These are all questions that entrepreneurs deal with on the daily so we decided to talk about it!
We shared our journeys with dealing with all of these things and how we feel about it all! Hope you enjoy :)
Who were you chatting to this time?
Each other, because we do that...
2024-06-2833 minEcomm Girls ClubChats with Yas & Lucy: How To Actually Start a Business?!When we all look on Instagram and see so many successful people with successful businesses it can be so easy to feel like a failure because they make it look so easy.
Well, don't let that fool you! We are here to tell you that starting a business is hard and running it can be even harder sometimes. It can be so overwhelming especially if you are trying to do it on your own. Also, a lot of the people you are seeing online are only sharing the good times and are not sharing any of the...
2024-06-1842 minEcomm Girls ClubChats with Yas & Lucy: EVERYTHING is Going Wrong?!We are back again with another chatty podcast this week and we are doing what we do best, which is...ramble!
If you ever wondered what a conversation of ours looks like, it's this. In this ep we talked about what we like to do when we feel like everything is going wrong, Lucy being the new Holly Willoughby and Yasmine is a Bridezilla but for Ecomm Girls Club?
Who were you chatting to this time?
Each other, because we do that all the time anyway, so we thought we’d...
2024-06-0633 minEcomm Girls ClubChats with Yas & Lucy: The Impact Of Owning A Business?!In this episode Yas and Lucy talk all about how owning a business can impact pretty much every aspect of your life.
From relationships to routines the girls share their direct experiences of the impact owning their own businesses has had on their lives!
Who were you chatting to this time?
Each other, because we do that all the time anyway, so we thought we’d hit record.
Who else were you chatting about?
Dr. Huberman (neuroscientist - a good follow if you like learning more abo...
2024-05-3033 minEcomm Girls ClubBurnout, Boundaries and Beliefs with Liz Bradford!In this episode, we chatted with Liz Bradford.
Liz has over 20 years of experience in high-powered roles across multiple continents and she is currently a managing director in a huge bank in Asia, oh and she also has her own incredible business "Transform Perform" on the side!!
In this ep Liz shares insights on recognising and combating burnout, drawing from her own experience managing a demanding job in banking while also running her own business, and also tips on drawing boundaries and leaning into what you love doing.
Who were you chatting to...
2024-05-2343 minEcomm Girls Club9-5 to Hugely Successful Jewelry Brand with Liv Jenkins!If you haven't been living under a rock over the past couple of years, then chances are that you have heard of Liv Jenkins and her amazing jewelry brand D. Louise!
When Liv was told it was time to go back into the office around the time the COVID pandemic started easing up, she knew that was not what she wanted to do, and so D. Louise was born! We sat down with Liv to talk about D. Louise, her DTC jewelry brand and how she has gotten it to where it is today!
Liv...
2024-05-1644 minEcomm Girls ClubWhat it is REALLY Like Co-Owning a Business With Your Sister: Leila & Jasmine from Luxe Emporium!This week Yas and Lucy chatted to Leila and Jasmine, sisters who have built an incredibly successful jewelry brand, Luxe Emporium.
The girls share their whole journey from starting Luxe Emporium in Leila's conservatory in lockdown, to stock nightmares, sister arguments and what it actually takes to build such a successful brand.
Who even are you guys?
A question we sometimes ask ourselves x
Just joking, find us on Instagram @lucycg and @yasminecheikh.
Yasmine is the Co-Founder of Cloth Project: https://clothproject.co/
Lucy...
2024-05-0937 minEcomm Girls ClubChats with Yas & Lucy: Does A Work-Life Balance For Entrepreneurs Even Exist?In this episode Yas and Lucy talk all about work-life balance and the big debate...does it even exist for entrepreneurs?
Who even are you guys?
A question we sometimes ask ourselves x
Just joking, find us on Instagram @lucycg and @yasminecheikh.
Hang on, I want to join Ecomm Girls Club?
If that is the case, we kindly request you slide into the DM’s @ecommgirlsclub on Instagram where you can find out more about joining the world’s best community for girls in ecommerce.
Wh...
2024-05-0223 minEcomm Girls ClubBuilding a Beauty Brand from Your Back Garden: By EllieLockdown ignited the inner entrepreneurial spirit for Ellie Carlile.
Starting, quite literally, in her garden shed Ellie has built a brand with a cult following that has been a celebrity favourite multiple times over. We got down to the details of how far you can REALLY go when you have limited resources, the pressure to provide yourself with an income and a solution to a problem you are battling with yourself.
Ellie’s journey has been incredible, and her passion for her work is nothing short of inspiring. Tune in to hear how she does it...
2024-04-2554 minEcomm Girls ClubChats with Yas & Lucy: Do they have their sh*t together all the time? And other fun things…In this episode Yas and Lucy talk all about the common struggles of running your own business. From feeling lonely to having crazy work schedules it covers everything that a lot of people don't say publicly but things that most business owners struggle with!
Timestamps:
1:40 - Feeling like a failure.
5:33 - The pressure to of being in your 20's and feeling behind.
7:25 - High's and low's of entrepreneurship.
8:57 - The frustration of the beginning stages of building a business.
12:13 - Balancing multiple businesses.
13:00...
2024-04-1839 minEcomm Girls ClubFitness Apps, Followers And Founding Your Own Dream Activewear Brand with Courtney Black!Chances are if you’re into fitness, you’ve heard of Courtney Black.
Throughout the pandemic Courtney became a household name with her daily workouts, and that was just the beginning of her incredibly entrepreneurial journey. A few years later, with a hugely success app to her name, we sat down with Courtney to talk about Sofina, her DTC activewear brand and her true passion project.
Courtney’s refreshingly honest take on everything from stock disasters to the skincare brand that didn’t make it and the true meaning of the Sofina brand name made for one o...
2024-04-1146 minEcomm Girls ClubContent, Creators and Co-Founding a Business with your Bestie with Liv Gascoine and Daisy Rose!Content. Chances are if you work in DTC, brand building or ecommerce you don’t go a SINGLE day without it coming up.
This week we are bringing in the pros, Liv Gascoine and Daisy Rose, Co-Founders of The Content Cloud Network to get down into the details of content strategy, user generated content (UGC), what type of content is working right now for brands and perhaps most crucially of all …what is it REALLY like to run a business with your best friend!
The girls have worked with some of the industry heavyweight brands and a...
2024-04-0447 minEcomm Girls ClubBehind The Scenes at Free Soul with Lucy Murray: Creativity, Customer Focus and Community Engagement!What does it take to manage the creative of a DTC brand on an epic rise? Join Yas and Lucy as they chat to another Lucy: Lucy Murray, Creative Lead at Free Soul, as she reveals the intricacies of brand building, community engagement, and social media strategy. Lucy's account of what it really takes to build a loyal online community and customer base is refreshingly honest and inspiring in equal parts.
Learn how Free Soul's got to their milestone of 100k followers on Instagram, what happens behind-the-scenes, and how to balance the fun and hard work of...
2024-03-2840 minEcomm Girls ClubScaling Spacegoods: Raising, Building and Extreme Highs and Lows With Matt KellyHow do you survive the ups and downs of the ecomm brand building rollercoaster? Is entrepreneurship something you’re born with? What do you do when it all goes wrong? How do you turn a bedroom brand into a full ecommerce juggernaut? What does the pressure of VC backing feel like?
We had SO many questions for one of UK’s most transparent ecomm entrepreneurs, who started making money online before he had even left school and is known for honestly documenting his own journey building Spacegoods.
Hear what Matt has to say about everything from...
2024-03-1647 minEcomm Girls ClubWould you MARRY your co-founder?“We started a club because we had no (female) friends (in ecommerce)!”
Join the Ecomm Girls Club Co-Founders, Lucy Greenleaf and Yasmine Cheikh, as they navigate the challenges of building their businesses, disclose horror stories from their entrepreneurial journeys and bring in the ecommerce experts to share their wisdom on what it takes to find success in the wonderful world of online business.
Each week, the girls will spill the tea on everything from running an agency with your ex to having full scale ecomm-girl-meltdowns with an honest account of what life is life working within a wild, wild indu...
2024-02-2733 minEcomm Girls ClubWe started a club because we had no (female) friends (in ecommerce)!Join the Ecomm Girls Club Co-Founders, Lucy Greenleaf and Yasmine Cheikh, as they navigate the challenges of building their businesses, disclose horror stories from their entrepreneurial journeys and bring in the ecommerce experts to share their wisdom on what it takes to find success in the wonderful world of online business.
Each week, the girls will spill the tea on everything from running an agency with your ex to having full scale ecomm-girl-meltdowns with an honest account of what life is life working within a wild, wild industry worth $5.2 trillion.
There will also be guest a...
2024-02-2038 minEcomm Girls ClubEcomm Girls Club - Trailer“We started a club because we had no (female) friends (in ecommerce)!”
Join the Ecomm Girls Club Co-Founders, Lucy Greenleaf and Yasmine Cheikh, as they navigate the challenges of building their businesses, disclose horror stories from their entrepreneurial journeys and bring in the ecommerce experts to share their wisdom on what it takes to find success in the wonderful world of online business.
Each week, the girls will spill the tea on everything from running an agency with your ex to having full scale ecomm-girl-meltdowns with an honest account of what life is life working with...
2024-02-0600 min